Sales Bulletin: 2004-40
May 11, 2004
Q. Do you need electronic access to detailed i-ceilings product
Q: Are you interested in learning more about how to apply
Armstrong electronics?
Q. Is education is a key market for your firm?
A. If you answered YES, check out what is new at
Now available on the web are individual product information pages that include printer-friendly technical
specifications, guide specs, installation manuals, links to ceiling patterns, item numbers, ordering
information, and more.
Look for the A2001/D2001/D4100 Electronics Installation Manual on the Multi-Zone
page – updated with a new section on setting up & tuning sound masking systems.
Review the new Application Notes that describe how to solve installation challenges or
take advantage of unique features of our products.
See the NEW Case Study on Mountainview High School, featuring a 300-speaker
installation of the ESSENTIALS model.
Other case studies are also available electronically, along with a photo gallery and
testimonials from a variety of i-ceilings jobs. Check out the attached flyer for a sneak
peak at the revised Website and key highlights.
Also enclosed are copies of the first two App Notes, the Mountainview case study, and an updated
Sales Aid Order Form to receive hard copies of marketing literature from Armstrong. Take advantage
of these cooperative marketing pieces to get more business for your firm.
Please give us your feedback to the new website and tools anytime at: sarhoades@armstrong.com or
Armstrong World Industries, Inc.
P.O. Box 3001 Lancaster, Pennsylvania 17604
T: [717] 397-0611
From Sean Browne, Electronics Scientist
Cascading the TRI-PAK™ TR-230
The TRI-PAK TR-230 has two 30W channels for music, paging, and sound masking. The robust paging
interface accepts paging signals from a PBX, Centrex, VoIP, standard telephone, and line level microphone and can
route the page to either of the two channels or both (all-call). This paging interface can also be used to drive
additional TR-230s, processors, or amplifiers.
If more than a single TR-230 is needed for an
installation, the paging can be cascaded to many TR-230s
through each zone’s balanced line output. Simply connect the
balanced line output of one TR-230 to the line input of the
next. Paging zone 1 (by pressing 1) will output the zone 1 of
each processor in the cascade. Paging zone 2 (by pressing 2)
will output to the zone 2 of each processor in the cascade. An
all-call page (by pressing 3) will output to every zone in the
Note: The Page Volume on the primary TR-230 will control the
page output level. The Music Volume will control the level that
is output from the secondary TR-230s.
The paging interface of the TR-230 can also be used to drive the D2001 processor by using the Page Out
connections. The TR-230 will convert the incoming page signal to a dry loop output (line level audio and contact
Connect the Page Out Audio (J5) terminal block of the
TR-230 to the Telco input of the D2001 (J10). Connect the
Page Out Relay (J6) of the TR-230 to the contact input of the
D2001 (J11) matching the C and NO connections of the TR230 with the C and + connections of the D2001.
One of the TR-230 zones will need to be reserved as
the gateway to the D2001 and it is not recommended to use
masking or music on this dedicated TR-230 zone. For
example, if Zone 1 is reserved for this paging expansion: turn
all pots down, turn masking off, and make connections. To
page the D2001 make a page to the TR-230 (or lift the
receiver if in Loop Start) and press 1 to access the secondary
processor. After the confirmation tone, page the D2001 using
the appropriate dial plan.
Note: DTMF will not be routed to the secondary device until after the confirmation tone and no additional
confirmation tones will be heard after the D2001 dial plan is entered.
TechLine • 1 877 ARMSTRONG • Select Option 1-6-1
From Sean Browne, Electronics Scientist
Telco-Based Remote Control of A/D2001 Processor
The output level of any output zone of the A2001 or D2001 processor(s) can be remotely boosted or
attenuated through the Telco input. Accessing this function can be done from any location that a page can be sent
and is available to all 100 zones when processors are linked together through the OPX feature of the processor.
Please Note: The output level of all applications in the output zone will be affected. For example, if you
have music, paging and sound masking on the same output zone, this feature will boost or attenuate the master
level affecting all signals in that zone. In an example like this, an alternative option is to set up the masking, music
and paging on individual zones in order to be able to control the levels separately for each application.
Set up Telco paging system (Installation Manual p. 9)
Log into A2-D2 GUI
Select “Set Remote Control Password” (Figure 1)
Choose a unique 4-digit password for the
processor you are connected to; then, confirm password
5. Wire processor(s) in “dry loop” fashion using J10
for Telco audio and J11 for contact closure (Figure 2)
Operation: (Important: allow at least ½ second between each key)
1. Access processor(s) through Telco page
2. After confirmation tones, dial “∗“ followed by
the unique 4-digit password for that processor
3. Dial 1 through 8 for the output zone you wish to
raise or lower:
Figure 1: A2-D2 GUI Remote Password
Note: a multiple processor installation will
require a unique password for each processor
4. Dial 4 to reduce volume (~ 2dB per increment) or 6 to raise
volume (~ 2dB per increment)
5. Dial # and the zone number to control a new zone
6. When finished, hang up
Example: With Remote Control Password set to “5555”, raise
the output level of zone C1 and lower the output level of zone D2
access processor through Telco page
allowing at least ½ second between each key, dial “∗5555”
dial “5” to access zone C1
dial “6” to raise the output level (repeat as necessary)
dial “#8” to access zone D2
dial “4” to lower the output level (repeat as necessary)
hang up
TechLine • 1-877-276-7876 • Select Options 1-6-1
Figure 2: A2001 Rear Panel
[ Between
us, ideas become reality.™]
case study
Flat Speaker Panels Look Just Like Traditional Ceiling Panels;
Provide Improved Aesthetics as well as More Uniform Coverage
Contrary to an old adage about being seen, but not heard, school officials at the Meridian Joint School District in
Idaho preferred that the hundreds of speakers located throughout their new high school be heard, but not seen.
As a result, they decided to install a unique ceiling system in which the speakers are flat panels that look like
traditional acoustical ceiling panels and are placed in the grid system just like ordinary ceiling panels.
The decision has resulted in a ceiling that is more visually pleasing and a public address/paging system that is
faster and easier to install and service and has more uniform coverage throughout the facility than conventional
cone-type speakers.
Flat Speaker Panels Replaced Cone Speakers
Located in Boise, Idaho, the Meridian Joint School District recently completed construction of Mountain View
High School. Opened in August, 2003, it is one of the largest high schools in the state in terms of size (200,000
square feet) and enrollment (1,800 students).
One of the more unique features of the two-story school
is a sound system that provides public address
announcements, paging, security alerts and bells by way of
speakers that are “invisible” because they blend in with the
overall ceiling.
According to Alan Donnelly, a design consultant with
Aatronics, the Boise-based systems integration company
responsible for the design, installation and service of the
sound system in the school, the original specifications called
for the installation of conventional 8-inch-round cone
However, after examining the benefits of a new sound
system from Armstrong called i-ceilings® that features 2'x 2'
More than 300 Armstrong i-ceilings speaker panels provide public
flat speakers, Donnelly recommended a change to the new
address announcements, paging, security alerts and bells at Mountain
View High School.
speakers, which was accepted by the school district and its
architectural firm, Hummel Architects, PLC. A total of 343 i-ceilings speaker panels were then installed in place of
cone speakers throughout the school, including classrooms, corridors, cafeterias and the “Commons” area.
Flat Speaker Panels Faster to Install, Service
The i-ceilings “Essentials” series of speakers were chosen for use in the school. Specifically designed to provide
economical paging and background music in a variety of applications, the speakers include built-in 25-volt
connections, which are required for the intercom systems used in most educational facilities.
“The use of i-ceilings added a little more cost in terms of materials, but saved quite a bit in terms of installation,”
Donnelly explains. “With conventional cone speakers, we have to remove a ceiling tile, cut a hole in it, and then
assemble four components to secure it to the tile. This is in addition to the wiring connections. With i-ceilings
speaker panels, we simply make two connections on the back of the panel, tap it at the required wattage and lay
it in the ceiling grid like a normal ceiling panel.”
case study
According to Donnelly, the i-ceilings speaker panels are about 20 percent faster to install than conventional
cone speakers. Rick Halsteen, the Aatronics project manager on the Mountain View job, notes that they are also
faster to service.
“The serviceability benefit is great, far better than cone speakers,” he states. “For example, after the school
opened and was occupied by students and teachers, we went back to re-balance the system to meet everyone’s
needs, and were able to complete the job in one afternoon because the process is so easy. All we had to do was
pop the panel up, make the change, and set it back in the grid. It would have taken much longer with standard
cone speakers.”
Speaker Panels Look Like Ceiling Panels
From an aesthetic point of view, i-ceilings speaker panels look just like standard acoustical ceiling panels and
coordinate with many popular Armstrong ceiling patterns. As a result, they blend in with the ceiling, making the
space more visually pleasing.
According to Ed Daniels, an associate architect with Hummel Architects in Boise, this is an important feature.
“The combination of HVAC registers, lighting fixtures, fire sprinklers and speakers can often clutter up a ceiling,”
he states. “The ability to eliminate one piece of equipment from that mix, such as speaker grills, helps improve
the overall look of the ceiling.”
Two different Armstrong acoustical ceilings were used at Mountain View, both of which coordinate with the
speaker panels. Fine Fissured ceiling panels, which feature a medium textured look, were used in the classrooms
and corridors, while Dune™ ceiling panels, which have a more upscale, fine textured visual, were used in the
cafeteria, lobbies and Commons area of the school.
Donnelly notes that the ability of the speaker panels to blend in with the ceiling is evidenced by the numerous
people touring the facility who hear pages and ask where the speakers are.
Flat Speakers Provide More Uniform Coverage
He also notes that because the speaker panel’s flat design radiates sound downward in an omni-directional
pattern, it provides more uniform coverage than cone speakers. “It provides a nice, even coverage throughout
the space,” he says. “This results in a softer paging ‘feel’ compared to more focused conventional types of
Donnelly is also impressed with the speakers’ sound performance. “It’s not unusual for a few hundred students
to be present in the Commons area at any given time. Yet, paging and bells can easily be heard over the noise of
the crowd.”
Architect Daniels agrees. “Both we and the school district are quite pleased with the acoustic performance of
the system,” he states. “We especially like the fact that the sound is much more widely dispersed compared to
the speakers that would traditionally be installed in an application like this.”
Daniels also notes that this was his first experience with i-ceilings Sound Systems. And, based on that
experience, would use the system again. “We’re totally satisfied with the system, and would definitely
recommend it in future projects.”
Printed in the United States of America
Armstrong Order Form
Revised: April 2004
Sales Tools Order Instructions:
Complete this form. Be sure to fill out:
• Requested quantity of each item
• Shipping address and required delivery date
Fax the completed form to our Customer Focus Center, using the fax number below. You can also place
your order by phone with an Armstrong customer representative, at the phone number below (prompts 1-1-3).
1-877-ARMSTRONG, select options 1-1-3
FAX Number:
Armstrong will coordinate shipping upon receipt of your request. All sales tools except for the complete ceilings
catalog are complimentary to our customers. You will be billed only for rush shipping charges, if applicable.
Literature – Sound Systems
16-page Sound Systems brochure
Customer case study – Newcomb & Boyd
Customer case study – Hortica Insurance
Customer case study – Accenture
Customer case study – Mountainview High School
Non-Technical Product Data Pages -- for Architects & Owners:
All Speaker Panels (2 pages)
All Electronics (2 pages)
Technical Product Data Pages:
All Speaker Panels (4 pages)
All Electronics (4 pages)
Speech Privacy:
Article reprint: “FacilityCare Speaks with Dr. Ken Roy”
HIPAA Flyer with Ad reprint: “Compliance”
Rx for Healthcare Speech Privacy (8-page brochure)
A Quiet Day at the Office (8-page brochure)
Ad Reprints:
Intro spread: “Heard any good ceilings lately?”
Sound contractor ad: “Everything you need... ” (stacks)
HIPAA Flyer with Ad reprint: “Compliance”
Building owner ad: “Productivity…Sound Business”
Sound contractor TRI-PAK ad: “Good to go”
Architect ad: “Faux Pas” (woman with speaker grille)
(Up to 5 per customer)
Installation Manuals:
Armstrong Order Form
Revised: April 2004
(By unit, 1 CD each)
Technical CD-ROM’s – Software Programs
Masking & Privacy Index Tuning Tools
Speaker Spacing and Layout Tool
A2-D2 (v2.0) Graphic User Interface for A/D2001 Processors
Sales/Marketing CD’s
i -ceilings overview CD-ROM (2001)
• Covers both sound and wireless systems
• A great, non-technical tool to use with architects and owners!
Literature – Wireless Systems
8-page Wireless Systems brochure
Customer case study – Terrace Community School
Data Pages & Sell Sheets:
Antenna panel data page
Antenna sell sheet
In-building wireless data system
Wireless Ad Re-Print:
Man with laptop: “Technology is over their heads . . .”
Annual Ceilings Systems Catalog **
Has small, tabbed section on i-ceilings
Good tool for consultants looking to specify Armstrong ceilings and sound systems
** Minimal charge per catalog ordered, in addition to shipping
Shipping Information: Please complete the following.
Name: ___________________________ Company: ____________________________________
Ship to address:
Required Delivery Date: ______________
For rush orders only, please include your FedEx Account Number: ____________________________
And recipient’s phone number: ______________________________
Fax the Completed Form to Your Customer Service Representative.