Creative Introduces the Sound Blaster EVO Series – The Most

Creative Introduces the Sound Blaster® EVO™ Series
– The Most Intelligent Headsets on the Planet
The Sound Blaster EVO ZxR and EVO Zx Cleverly Feature an Integrated
SB-Axx1 Audio Processor and Advanced Bluetooth Wireless Connectivity
for Enhanced Audio On-The-Go
SINGAPORE – 12 June 2013 – Creative Technology Ltd today
announced the Creative Sound Blaster® EVO™ ZxR and Sound
Blaster® EVO™ Zx – the world’s first wireless headsets that
utilise a built-in multi-core Sound Blaster SB-Axx1 processor for
enhancement and customisation of audio quality for playback of
Creative Sound Blaster
EVO ZxR Wireless Headset
music, movies and games and for voice communications.
The audio-enhancing capabilities of the Sound Blaster EVO ZxR and Sound Blaster EVO Zx fill
a dire need in an age where mobile device users tolerate the sound quality from compressed
sources of audio played on smart devices – such as MP3 files, YouTube and other video sharing
sources, streamed music or mobile games – as a primary source of entertainment on-the-go.
“The Sound Blaster EVO Series represents the next step in the evolution of the headset. Before
this, headsets were designed to play any audio as it is, regardless of its quality. The Sound
Blaster EVO Series, however, intelligently enhances audio in real-time. The headsets can even
enhance the dialog clarity of movies with our proprietary SBX Dialog Plus™ technology. With
their integrated SB-Axx1 processors and SBX Pro Studio™ technology, the Sound Blaster EVO
ZxR and Sound Blaster EVO Zx deliver detailed, immersive audio that was previously only
enjoyable with a Creative Sound Blaster PC sound card. These are the only headsets you will
ever need, no matter what kind of digital entertainment you enjoy. For music, movies and
games, the Sound Blaster EVO Series far surpasses the capabilities of other headsets on the
market. The headsets are also marvelous for phone and video calls, as well as gaming
communications,” said Low Long Chye, General Manager for Sound Blaster Audio at Creative.
Beyond enhanced audio playback quality, the Sound Blaster EVO ZxR and Sound Blaster EVO
Zx headsets are ideal for communication usage with today’s smartphone and tablets. Users can
experience crystal clear communications. Even in noisy environments, they can communicate
clearly. These two headsets feature a dual microphone array cleverly concealed in their ear cups,
which work in perfect harmony with the SB-Axx1 processor and CrystalVoice Focus™
technology to create an acoustic zone around the user’s mouth to suppress surrounding noise,
enabling clear voice pickup – perfect for making phone calls, Skype calls, and for gaming
communications. These two top-of-the-range headsets also come with the inNoiseReduction™
feature, which suppresses unwanted background noise from an incoming call so that the caller
can be heard clearly. Users can also transmute themselves into various fantastical characters by
applying various fun voice effects (CrystalVoice FX™) in their calls or gaming communications.
The Sound Blaster EVO Series comes with a full range of connectivity options:
1. High Quality Wireless
The wireless headsets utilise the aptX and AAC Bluetooth audio codecs for the highest-quality
audio and lowest possible latency.
2. NFC – Tap to Connect and Play
They can also quickly and easily connect to Bluetooth devices using Near-Field Communication
(NFC), requiring only a simple tap from an NFC-enabled smart device to the headset to establish
a connection.
3. Wired – USB and Analog
Wired connectivity options are also available. Users are able to enjoy clear 24-bit digital audio
by connecting their headsets to PCs and Macs via a USB connection. Each headset in the Sound
Blaster EVO Series can also be connected to smart devices via a standard analog 3.5mm jack.
The user can also look forward to full customisation of audio settings. The SBX Pro Studio and
CrystalVoice software suites are completely customisable by Sound Blaster EVO ZxR and
Sound Blaster EVO Zx users via the Sound Blaster Central™ application, available for iOS and
Android devices. Users can also calibrate and customise settings on the PC/Mac with the
included Sound Blaster EVO Control Panel software. Users can also conveniently activate SBX
Pro Studio technologies and volume levels with buttons located on the ear cups of the Sound
Blaster EVO Series headsets.
The Sound Blaster EVO ZxR and Sound Blaster EVO Zx boast a striking design that personifies
high-performance, style and attitude. Red and black accents and brilliant ear cup illumination
mixed with a rugged yet comfortable construction adorn these technologically advanced
headsets. Both headsets are designed for easy stowage, with the Sound Blaster EVO ZxR
sporting a fold-flat design and the Sound Blaster EVO Zx being fully collapsible.
Intelligent Technological Highlights of the Sound Blaster EVO ZxR and Zx
1. On top of the standard explosive audio that Sound Blaster provides, users can enjoy
enhanced audio while they are out and about - the Sound Blaster EVO ZxR and Sound
Blaster EVO Zx feature an advanced, integrated SB-Axx1 processor that enhances all
music, movies, games and calls in real-time.
2. Users can further customise and control their audio through the Sound Blaster Central
app, downloadable via the Apple App Store or Google Play, and Sound Blaster EVO
Control Panel, a PC/Mac based software suite.
3. Pairing and connecting a smart device to a wireless headphone via the manual Bluetooth
pairing method involves multiple steps. However, users with NFC-enabled phones can
simply tap their phones on these headsets to connect and play via NFC technology.
4. Users can enjoy crystal clear calls while on-the-go. This is because each headset features
a high quality dual microphone array that works amazingly well at picking up users’
voices while suppressing background noise. This is further enhanced with audio
processing, available through the built-in SB-Axx1 chip, including the CrystalVoice
inNoiseReduction™ feature.
5. Users can transmute themselves into a various fun and fantastical characters with
CrystalVoice FX™.
SBX Pro Studio Features:
SBX Crystalizer™ – Restores the “highs” and “lows” that are compromised during audio
compression to create and audio experience as the original artist intended
SBX Smart Volume™ – Intelligently minimises abrupt volume changes by automatically
adjusting the loudness of audio playback
SBX Dialog Plus™ – Intelligently enhances voices in music and movies for drastically
clearer vocal range
SBX Bass™ – Dramatically improves the sound experience by expanding the low
frequency tones
SBX Surround™ – Creates unprecedented levels of audio realism by producing virtual
speakers around, above and below the listener
CrystalVoice Features:
CrystalVoice Acoustic Echo Cancellation™ – Eliminates echoes that interfere with voice
CrystalVoice Noise Reduction™ – Eliminates unwanted background noise from
CrystalVoice inNoiseReduction™ – Eliminates the other parties’ unwanted background
noise so that they can be heard clearly
CrystalVoice FX™ – Morphs voices into different characters and accents
CrystalVoice Focus™ – Suppresses noise outside a specified acoustic zone to enable
voice communications to be heard with amazing clarity
Sound Blaster EVO ZxR wireless headset – SGD399
The ultimate headset for music, movies, games and communications,
Creative Sound Blaster
EVO ZxR Wireless Headset
the Sound Blaster EVO ZxR features the built-in SB-Axx1 audio chip to provide hardwareaccelerated SBX Pro Studio and CrystalVoice audio technologies, while delivering stunning
audio fidelity through powerful 50mm drivers. Active Noise Cancellation™ detects background
noise and cancels it out, providing the listener with the clearest possible sound.
Sound Blaster EVO Zx wireless headset – SGD299
Powered by the SB-Axx1 chip for outstanding audio playback and
voice communications, the Sound Blaster EVO Zx features hardwareaccelerated SBX Pro Studio and CrystalVoice audio technologies,
while delivering stunning audio fidelity through 40mm drivers.
Creative Sound Blaster
EVO Zx Wireless Headset
Pricing and Availability
The Sound Blaster EVO ZxR wireless headset, priced at SGD399, will be available in August
2013, and the Sound Blaster EVO Zx wireless headset, priced at SGD299, will be available in
July 2013 at the online store at and authorised dealers in Singapore.
The Value Editions: Sound Blaster EVO Wireless and Sound Blaster EVO
Launching together with the high-end Sound Blaster EVO ZxR and Sound Blaster EVO Zx are
two more affordable headsets in the Sound Blaster EVO family – the Sound Blaster EVO
Wireless and Sound Blaster EVO.
Creative Sound Blaster
EVO Wireless Headset
Creative Sound Blaster
EVO Headset
While these headsets do not come with an integrated audio processor, they still provide high
performance audio with the same powerful 40mm drivers as the Sound Blaster EVO Zx. Users
can still enjoy advanced audio processing and audio customisation with Sound Blaster EVO
Control Panel while connected to the PC/Mac via USB, and high quality wireless audio when
connected to smart devices via a Bluetooth connection (for the Sound Blaster EVO Wireless) or
standard analog audio via the 3.5mm jack.
The Sound Blaster EVO Wireless headset will be priced at SGD229, while the Sound Blaster
EVO headset will be priced at SGD169. Both will be available in July 2013 at the online store at and authorised dealers in Singapore.
For in-store availability, please refer to local authorised dealers.
For more information about the Creative Sound Blaster EVO Series headsets, please visit
About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster®
sound cards and for launching the multimedia revolution, Creative is now driving digital
entertainment with cutting-edge audio solutions, premium wireless speakers, wireless
headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which
has a user base of over 400 million, with its ground-breaking Sound BlasterAxx that aims at the
new mobile networked generation by bridging the worlds of the computer, smartphones, and
tablets. Creative’s proprietary technologies, innovative hardware, applications and services
leverage the Internet, enabling consumers to experience high-quality digital entertainment anytime, anywhere.
This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice
and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo,
Sound Blaster, Sound BlasterAxx, EVO, SBX Pro Studio, CrystalVoice, and Crystalizer are trademarks or registered
trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the
property of their respective owners.
Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
August Consulting
Alan Lee
Tel (65) 6733 8873