The Traulsen Difference

Welcome to Hobart Canada’s
E-Learning Live! Program
Thursday, September 6th, 2012
Traulsen ‘G’ Series Refrigeration
Our Webcast Will Begin Momentarily
Welcome to this installment of
Hobart Canada’s e-learning
What you’ll learn today:
Features and benefits of Hobart Canada
leading products.
Competitive camparison’s and unique
selling features.
New products just being released to the
Interaction with Hobart’s product
marketing team.
Live from Toronto
Mark Schilling
Sundisha Koonjul
Live from Fort Worth
John Davis
Scott Mallernee
James Piliero
Traulsen: G - Series
e-learning Live
From 5-Star, white tablecloth restaurants…
Traulsen is…
Recognized as the premier brand of
commercial refrigeration equipment
on the market today!
Voted Best-In-Class
Upright/Reach-In by
both Operators &
FE & S Magazine 2010
Let’s see why!
Cheaper product is available, is it worth it?
The Importance of Quality Refrigeration
• Although they may have a higher purchase
price than some other brands, consider…
 Alone among kitchen equipment, only the
refrigeration operates 24/7, so efficiency &
reliability are key concerns
 It is also the only one which can cause
$100’s or $1,000’s food waste in a single
 Then there are all the food safety & food
cost implications of improper holding temps
• Traulsen’s high value refrigeration
equipment promises very real ownership
benefits designed to positively impact
your customers bottom line
Traulsen vs. Competition: Systems
• Traulsen’s refrigeration system design
 Top mounted only
 Easy to clean condenser location
 TXV metering device, responds to demand
 Balanced components with large coils
 Brazed connections, much more leak resistant
than flare fittings
• Some examples of competition’s refrigeration
system design
 Oversized & prone to short cycling
 Condenser in hard to clean location
 Inflexible capillary tube
 Flare fittings more prone to leaks
 Bottom mounted
Traulsen vs. Competition: Air-Flow Pattern
• Traulsen’s specially engineered
air-flow pattern
 Clockwise, cold air stays inside
 Load-sure guard does not encroach
upon storage space
 Biased return air duct
protects system from
warm kitchen air
• Some examples of
competition’s air-flow
 Back to front, cold air spills out
the bottom every time the door
is opened
 Air distribution ducts limit real
storage space
 Return air duct located behind door
opening, ingests warm kitchen air
every time door is opened
Traulsen vs. Competition: Controls
• Traulsen’s patented microprocessor control
 Much greater precision than electromechanical
 No moving parts to wear out
 Easy to read 3-digit temp display
 Face mounted for operator convenience
 ºF or ºC scale display ability
• Some examples of competition’s controls
 Imprecise electromechanical types
 Many moving parts (time clock, etc.)
 Dial thermometer used on many brands
 Sometimes located in the food zone (see right)
Critical Issue: Temperature Maintenance
• The operator assumes performance is equal
among brands, but its not!
• So what does quality system design, air-flow
and controls mean for them?
 Food Cost: product shelf life negatively
effected by improper temps. ex. Milk: Below
41°F up to 7-days, over 45°F, 3-4 days at
 No good method to track loss due to improper
holding temps (as premature & over shelf life
waste typically grouped together), but both are
costing the operator
Approx. Deterioration Rate
of Fresh Produce
Storage Temp
Rate of Det.
8 to 10
4 to 5
 Think of how much food is stored in the avg.
reach-in refrigerator? $100’s? $1,000’s?
 If as little as $25 of food a week is prematurely
wasted, the operator is losing approx. $1,300 a
year. Imagine if its more than $25?
 Quality performance provides for both safer
food & maximized shelf life, reducing food cost
Critical Issue: Energy Efficiency
• Energy Star, DOE, CEC, CEE, who are they?
 Energy Star: Sets the EFFICIENCY threshold
 DOE: their standard determines what can
 CEC: CA Energy Commission, they got it started
 CEE: Consortium of Energy Efficiency, SI Group
• What’s going on?
 E-Star vers. 2 (Jan.10) is current efficiency std.
 Goal to identify top 25% of market
 6/09: 1632 models, 6/10: 738 models approved
 DOE’s legal sell level equals pre-2010 E-Star std.
 CEC & CEE currently in hold mode
 EPA/DOE/E-Star working to develop better, more
consistent, enforceable stds. Next action 2016
Traulsen vs. Competition: Doors
• Traulsen’s door design
Deadbolt type cylinder lock
Raised metal door pan protects gasket
Metal door handle/cam-lift hinges
Self-closing with stay-open feature
Opens a full 180º
Light switch concealed within hinge
• Some examples of competition’s door design
Some bottom half doors not supplied with locks
Flat door pan design does not protect gasket
Door pan made of plastic which can break
Plastic door handle, reduces insulation depth
No stay open feature with many using spring
loaded hinges which ware out
 Cannot open 180º without hinge damage
 Exposed light switches
G-Series vs. Competition: Interior Arrangements
• Traulsen’s interior arrangements
 Shelves rated for 225 lbs. each
 No gaps between shelves
 No “junior” shelves
 Convenient shelf pin mounting system,
removable without tools
 Nearly the entire cabinet is usable
• Some examples of competition’s interior
 Pilasters, which require tools to remove
 Some gaps between shelves (see right)
 Many use junior shelves
 Actual storage space may be less than
shown on their spec sheets (compare to
energy star list)
 Shelf rating unknown
Traulsen vs. Competition: Cabinet Construction
• Traulsen’s cabinet construction
 All metal construction
 One-piece sides
 Lift-up louver assembly
 100% foamed in place insulation
 Stainless steel breaker caps
• Some examples of competition’s cabinet
 Plastic often used, much more likely to break
 Two-piece sides
 Secured louver, difficult to remove for regular
condenser cleaning
 Plastic breakers, prone to breakage (adding
lifetime service costs)
 Not 100% foamed in place insulation,
weakens cabinet
G-Series: Is it a Duct or a Guard?
• Load-Sure Guard, That sounds like an airduct. I thought Traulsen didn’t need those?
 Much of the competition requires 2” spacing
down the side of the interior to ensure proper
airflow but make no other provision to insure
proper airflow.
 Improper loading could prevent cold air from
getting to the cabinet bottom
Prevents all the problems
associated with this...
 The “Load-Sure” guard acts as a failsafe,
making the cabinet practically operator proof
 And it is only 1-1/4” deep, so it actually
provides for more, not less, storage space
 Your customer can now load it and forget it
 This promotes proper air flow and temperature
performance while preventing unnecessary
service calls
G-Series vs. Competition: Value Added
• Traulsen’s value-added features
 Lifetime door handle/hinge warranty
 1 Yr Service/Labor, 5 Yr Compressor
 Warranty begins at time of ACTUAL install
 F.O.B. destination, including fill-in orders
 Free lift gate delivery (1 & 2 sections only)
• Some examples of the competition
 No lifetime door handle/hinge warranty
 Limited or optional warranties
 Warranty begins at some time from shipment
 F.O.B. destination origin (customer pays)
 No free lift gate delivery (customer pays)
Critical Issue: Freight Damage
• In the event of freight damage everyone loses
• Traulsen recognizes this situation, packaging
to withstand repeated handling
 Durable oversized skids built with 4 x 4 runners
do not fold over like 2 x 4 runners
 Pine skid does not splinter easily like plywood
 Corrugated shock absorbers protect the cabinet
bottom from damage while traversing rough
 Corner bracing and side spacers prevent dents
caused by blunt horizontal impacts
 Durable exterior crating protects against the
Cabinet Differences
• The R, A & G Series all epitomize the high
quality design and construction Traulsen is
so well known for because the manufacturing
process is essentially the same.
• However the basic R & A Series cabinet
differs from that of the G-Series in a few
significant ways
 Finish: stainless steel exterior
 Door corners: welded & polished (seamless)
 Supports: mounted standard on stainless steel
legs (casters optional)
 Interior: Plated wire shelves
Additions to the G-Series Line
• Traulsen’s G-Series freezers CAN operate @ -10ºF
 Set to operate @ 0 to -5ºF in factory
 Can be set in field to operate @ -10º in up to 90ºF
• Hot Food Holding Cabinets available in a G-Series
 Operates @ 140-180ºF
 Low watt-density heating element
 Even temps top to bottom = safer food & less shrink
(improved food cost)
• G-Series Pass-Through Units now available
 Value-Engineered School Spec?
Pass-Through G-Series provides you with bidding
G-Series Hot Food Holding Cabinets
• 1 & 2 Section Solid Door Reach-In & Pass-Thrus
• All built with the best hot food holding system
available today!
 Operates @ 140-180°F
 Low watt-density heating element
 Uses less energy
 Runs much cooler than traditional strip heaters
 Offers much longer expected life
• Ownership advantages
 Even temps top to bottom = safer food & less
shrink (improved food cost)
 Efficient operation – all models Energy Star
listed = reduced utility cost
 Quicker start-up = daily operator convenience
 Long heater life, patented microprocessor
control and special hot food gaskets = greater
reliability and reduced lifetime service costs
Food Cost: The Cost of Waste and Poor Quality
• Traulsen: Microprocessor Control, TXV,
Superior Air-Flow, Biased Return Air-Duct,
• Competition: Electromechanical Control,
Cap-Tube, B to F Air-Flow, Heat from Bottom
Mount System, etc.
• Fact: No brand claims better refrigeration
performance than Traulsen
Approx. Deterioration Rate
of Fresh Produce
Storage Temp
Rate of Det.
8 to 10
4 to 5
Estimated $ Impact of Food waste when using competitor
Annual Cost
Expected Service Life
$1.00 / week
$52 / year
15 years
Total Lifetime Food Cost Difference
* Per ASHRAE Handbook
How About Utility Cost
• Traulsen: 12.48
KWH/Day for 46.0 cu. Ft.
• Competition: 12.71
KWH/Day for 42.1 cu. Ft. Kilowatt Hours per Day (KWH/Day)
• Fact: Traulsen .23
KWH/Day more efficient
than smaller capacity
Brand “T” unit
Annual Electrical Cost @ .11 KWH
Lifetime (15 years) Utility Cost
15 years
15 years
Temperature Control and Time Clock
•Traulsen: Temperature Control
change frequency 10% and Defrost
Time clock frequency 0%
Competition: Temperature Control
change frequency 50% and Defrost
Time clock frequency 50%
Door Gasket Protection and Concealed Light Switch
•Traulsen: Gasket replaced every fourth year, light
switch likelihood 1%
•Competition: Gasket replaced every third year,
light switch likelihood 100%
Compressor Failure
• Traulsen: Likelihood of failure 5%
• Competition: Likelihood of failure 25%
• Fact: Traulsen has an easy to lift louver with a front facing coil that is much easier to clean
than that of the competition. Many competitor coils cannot be accessed without a ladder.
Additional Considerations
•Lifetime Warranty on hinges and handles
•Installed Interiors
•Free Freight
•You tell us, what is the value?
Additional Considerations
Certified Test Facility
Robust Product Testing
Detailed Data
& Analysis
G-Series Ownership Benefit Summary
• G-Series offers your customers real value by
virtue of cost savings through…
 Reliable equipment operation
 Energy efficiency
 Reduced food loss/waste
 Large useable storage capacity
 Reduced lifetime maintenance cost
 Ease of routine maintenance
 Long equipment life
 Value-added warranties
• Please also remember that the G-Series
meets or exceeds the standard specs and
performance of every other brands top tier
offering except in the areas of…
 Anodized aluminum interior finish
 Epoxy coated shelving (against some)
The Newest Additions to the G-Series Line
32 inch width now available on our G-Series
Horizontals !
The Newest Additions to the G-Series Line
Drawers now available on our G-Series
Horizontals !
The Newest Additions to the Traulsen family
Safe Food Cooling Made Easy
Using Traulsen’s new epicon equipped blast chillers!
The new Traulsen TBC family of Blast Chiller/Freezers
Greatly Improved Ease of Use
The easier something is to do, the more
likely it will be done correctly!
• This is particularly true with blast chilling
• If cycles are not started right, food safety can be
• Traulsen provides two distinct operating modes
 Auto: insures safely chilled product
 no buttons to push
 insert probe and chiller starts automatically
 Manual: provides total control
 adjust cycle parameters as needed
• The makes the same blast chiller ideal for both
the novice and advanced operator
• This will also encourage experimentation
• Each new product adds to the chiller’s ROI
• Other “Ease-of-Use” Features
 Operator can save/recall chill “recipes”
 Control interface also used by Baxter ovens
 Software updates can be easily up-loaded
 Innovative defrost allows anytime cycle start
 Either mode allows entry of HACCP data
Operational Flexibility
Epicon incorporates EVERYTHING Traulsen
has learned about blast chilling
• Operating features of the epicon control
 Chill by TIME, TEMP or RECIPE
 Adjustable target temps from 40 to -5 degrees
 Target times adjustable in 5-minute increments
 CHILLS then holds or FREEZES then holds
 Exclusive SPEED & ENERGY chill methods
 DELICATE method for refreshing products
 Exclusive “TIME-ZONES” allow multi-batching
without probes
 Independent probe operation
 Toolbox allows adjustment/customization of all
operating parameters, or to easily reset back to
factory presets
• Other “Operational Flexibility” Features
 Can be ordered to work with Hobart combis
 All models fit both 18” x 26” and 12” x 20” pans
 TBC13 provides 13 pan levels
 Reduced diameter probes allow for use with
smaller, portion sized products
Run Screen Detail
Adding Product & User Names (1)
Adding Product & User Names (2)
The Toolbox Details
Automatic Cycle Documentation
The Importance of Documentation
 Verifies time & temp controls
 Required by Health Dept.
 Proves “due diligence”
 Cannot verify process w/o this, resulting in
fines or found NEGLIGENT in court
The Traulsen Advantage
 Standard on board printer
 Can provide all data req’d by HACCP
 Data is stored for 90-days
 Control provides for printing:
 as each batch is completed
 by individually selected date
 by adjustable range of dates
 Documentation:
 Is displayed on screen
 Can be printed via on-board printer
 Communicated through network
 Transferred using USB data port
► uploads directly into EXCEL
► no 3rd party software required
Documentation Detail
Printed Record & Label
TBC5 (replaces model RBC50)
Undercounter, Self-Contained
5 pan levels, approx. 100 lb. chill capacity
Same platform as RBC50 but with new control
Epicon touch screen control (durable, reliable &
• NEMA 5-20P plug, no drain required
• Label printer available as an option
TBC13 (replaces model RBC100)
• Upright, Self-Contained
• 13 pan levels, approx. 200 lb. chill
• All new platform
• Epicon touch screen control
(durable, reliable & waterproof)
• Control in more ergonomic location
• Wider/shallower footprint (41” x 34”)
• Front facing condenser for easy
• 360 degree service access
• Easy Evaporator Access
• Pans can be stored on top
• NEMA L14-20P plug
• Drain or optional condensate
evaporator required
• Label printer available as an option
TBC1H & TBC1HR (replaces RBC200/RBC200RT)
TBC1H = Roll-In Model
TBC1HR = Roll-Thru Model
Self-Contained Maintenance System
Requires Remote Blast Chill System
1 x 72” High Rack Capacity
Approx. 300 lb. chill capacity
Same platform as RBC200 but with new
Epicon touch screen control (durable,
reliable & waterproof)
NEMA 5-20P plug, drain or optional
condensate evaporator required
Optional condensate evaporator installed
within cabinet footprint
Label printer available as an option
Superior After Sale Support
Designed & built in
North America
Operators often require
some help to maximize…
 Food Safety
This is a real area of
Traulsen advantage
 We help fit the chiller into
YOUR operation
 Not alter your operation
to fit the chiller
 Custom support materials
 Simple Operation Guide
Provided standard with…
 Owner’s manual
 Video
Next Steps
This presentation is available now on Hobart’s
exclusive Dealer access web site, under
Marketing Collateral
Be sure not to miss our next E-Learning:
 Sept 18: Traulsen Reach In
 Oct 4th & 30th: Vulcan Ovens & Steamers
Want more of what you’ve seen today? Sign up
for one of our industry leading factory training
 Vulcan Sept 25-26 in Baltimore MD
Booked to capacity!
 Hobart University Oct 15-18 in Troy Oh
 2013 Factory session dates are being planned now…stay
Thank You!!!
Please visit for more information