Cisco Small Business IP Video Surveillance Solutions

Cisco Small Business IP Video Surveillance Solutions
At-A-Glance
Sales and Positioning Guide
Why Should I Care About Cisco Small Business
Video Surveillance Solutions?
How Do I Qualify Customers for a Cisco Small
Business Video Surveillance Solution?
For a small business owner, knowing what’s happening
in the storefront, warehouse, or parking lot at all times
can make a major difference in the company’s physical
and financial security. Cisco offers a complete portfolio
of wired and wireless video surveillance solutions
designed specifically for small businesses. These
solutions operate over the IP network many businesses
already have in place and deliver features far beyond
what conventional closed-circuit television (CCTV)
systems can provide. And, unlike other surveillance
systems that require the purchase of separate monitoring
software at a cost of several hundred dollars or more, all
Cisco® Small Business cameras come with a complete
video monitoring suite at no extra charge.
Cisco Small Business video surveillance solutions are
designed for small businesses with up to 100 users.
Any small business who needs video surveillance is a
potential customer. Ideal targets include customers using
CCTV systems who would like added features, flexibility,
and integration into their existing network..
With Cisco Small Business Video Surveillance Cameras,
customers can:
•
Integrate alarms, door sensors, motion detectors
and other business and security systems into the
video solution
•
View live video of the business from anywhere
using an Internet-enabled PC or mobile phone
•
Receive automatic alerts (including video clips or
still images) whenever motion is detected on the
premises after hours
•
Locate specific dates, times, or incidents in video
archives in seconds, instead of having to manually
pore over hours of analog video
•
Easily and cost-effectively add new cameras,
video storage, and security applications as the
business evolves
•
Safeguard their businesses day or night using
select models
What Questions Should I Ask to Initiate Sales?
The following questions can help initiate a sale:
•
How many locations do you have? If more than one,
how do you keep an eye on employees at all sites?
•
How do you monitor your business during off-hours
or when you can’t be there in person?
•
Do you currently use a traditional CCTV surveillance system?
•
Do you currently maintain separate networks for
video surveillance and business applications?
•
If so, how much time and effort could you save by
controlling everything with a single network?
•
If you use a CCTV system, how much time do you
think you could save on incident investigation if
you could quickly and easily call up specific dates
and times?
Features and Capabilities
Cisco Small Business video surveillance solutions
provide:
•
Optimal camera control: Customers can choose
from camera models with pan, tilt, and zoom capabilities that allow remote monitoring from virtually
any angle, providing a cost-effective alternative to
deploying multiple fixed cameras.
•
Exceptional image quality: Models with Sony®
Progressive Scan charge-coupled device (CCD)
sensors can provide excellent image quality even
in low light.
•
Flexibility for any environment: Customers can
choose from Power over Ethernet (PoE) wired
cameras, Wireless-G cameras, and high-quality
box cameras that accommodate industry-standard
lenses, camera bases, and outdoor enclosures.
•
Remote accessibility: With an IP surveillance
solution, customers can access real-time video
from any Internet-connected PC or mobile phone,
and can virtually manage the business’s security
and operational efficiency from anywhere.
•
Advanced application support: Cisco Small
Business video surveillance solutions include
cameras with integrated speaker output and microphone for two-way audio, and input/output ports
to support a variety of applications. Customers
can link the video surveillance system with door
sensors, motion sensors, alarms, lighting systems,
point-of-sale (POS), phone systems, or virtually any
other business system.
•
Included video monitoring software: Other IP
surveillance systems require separate video
monitoring software that can cost as much as
$1500. Cisco Small Business
surveillance cameras include a
complete monitoring suite at no
extra cost that lets customers
easily configure and control up
to 16 cameras.
What Problems Need to Be Solved?
Small businesses need to:
•
•
•
•
Protect the business from theft and vandalism
•
Enable advanced surveillance features such as
door or light controls and automatic email alerting
without incurring exorbitant costs
•
Gain better intelligence about customer behavior
and traffic patterns
Keep an eye on the business from remote locations
Reduce the risk of liability for workplace accidents
Reduce operational costs by converging separate
business application and surveillance networks
Cisco Small Business IP Video Surveillance Solutions
At-A-Glance
Sales and Positioning GuideSales and Positioning Guide
•
Easy installation: The included video software’s
intuitive graphical user interface makes it easy to
deploy cameras and sensor systems, and set up
intelligent alerts.
•
A complete surveillance solution: Cisco Small
Business video surveillance solutions fully integrate
with Cisco Small Business routing and switching, data storage, and telephony technologies to
provide a complete video, voice, and data solution.
Benefits for Customers
Cisco Small Business video surveillance solutions:
•
•
Protect the business from theft or vandalism
Enhance operational effectiveness by allowing
business owners to directly supervise multiple
locations from anywhere
•
Reduce operational costs of supporting separate
surveillance and business application networks
•
Reduce risk of liability by providing a record of
everything that occurs in the workplace
•
Add to peace of mind by allowing business owners
to receive alerts of any problems and view real-time
surveillance video from anywhere
•
Simplify incident investigation by making it quick
and easy to jump to any date and time
•
Improve profitability by providing a tool to understand customer behavior and traffic patterns
Benefits for Cisco Partners
The Cisco Small Business video surveillance portfolio
helps Cisco partners by:
•
Meeting growing demand for video surveillance
solutions with more advanced features and
capabilities than CCTV systems
•
•
Allowing for fast, easy installation
Providing flexibility to support any customer in
any environment
•
Providing a video surveillance solution that easily
integrates with Cisco Small Business routing and
switching, storage, and other solutions
How Should I Address Common Objections?
Objection: The Cisco solution is too expensive. A less
expensive CCTV will suffice.
Response: Inexpensive CCTV systems can’t provide
the advanced features that an IP solution can. You won’t
be able to view real-time video feeds remotely over the
Internet, to set up alerts if your system recognizes a
problem during off-hours, or easily integrate surveillance
cameras with door and alarm systems in your business.
You will also need to run a CCTV system on a separate
network, adding to your ongoing operational costs. Cisco
Small Business video surveillance solutions incorporate
Internet intelligence to give you state-of-the-art features
and capabilities that are not possible with a CCTV
system. They also run on the business data network you
already have in place.
Objection: I am considering an IP surveillance system
from a competing vendor.
Response: Make sure you’re calculating the full cost
of the solution. Most vendors require you to purchase
separate video monitoring software for as much as
$1500. All Cisco Small Business video surveillance solutions include a comprehensive video monitoring suite
at no extra charge. You can use this intuitive software to
control up to 16 cameras at once and easily configure
security, automatic motion detection, and advanced
video archiving and searching features. If you need
to manage more than 16 cameras or would like to use
advanced surveillance functions like point-of-sale
(POS) integration and business analytics, the free video
monitoring software can be extended with the affordable
Cisco Advanced Monitoring System (AVMS). Cisco Small
Business video surveillance solutions are also designed
to easily integrate with other Cisco Small Business video
surveillance solutions are also designed to easily inte-
grate with other Cisco Small Business routing, switching,
storage, and telephony products to provide a complete,
easy-to-manage network solution.
Objection: This solution is too complex to install and
manage.
Response: Cisco Small Business video surveillance
solutions were designed specifically for small businesses that don’t have an extensive IT staff. They have
graphical interfaces and wizards to help you easily
configure and maintain your storage system. Your Cisco
partner can handle all of the installation and configuration, and set up a system to provide robust protection for
your business without taking up staff time.
Upsell/Cross-Sell Opportunities
Any business that is using or considering a storage
system is also an excellent target (Cisco NSS 300 Series
Smart Storage).
For customers who require a Power over Ethernet (PoE)
surveillance solution, Cisco Small Business ESW 500
Series Switches provide an excellent cross-sell opportunity.
For customers who require a wireless surveillance
solution, the Cisco Small Business AP 541N Wireless
Access Point or the Cisco Small Business SA 520W
Security Appliance are recommended as cross-sell
solutions.
Additional Resources
For more information about Cisco Small Business video
surveillance solutions and accessories, including data
sheets, user guides, firmware, and competitive information, visit: http://www.cisco.com/go/surveillance.
For more information about Cisco Small Business
Network Storage Systems (NSS) please visit:
http://www.cisco.com/go/smartstorage.
Cisco Small Business IP Video Surveillance Solutions
At-A-Glance
Sales and Positioning Guide
Table 1: Product Family Comparison
Camera
Highlights
Recommended
WVC210
• Wireless-G video camera can be deployed anywhere
WVC2300/
PVC2300
• 1/4-in” CMOS sensor with glass lens
• Remote pan/tilt/digital zoom capabilities
• Strong wireless security
• Two-way audio with built-in speaker and microphone
• LCD display for simple setup and configuration
• Wireless or PoE model options
• Supports any industry-standard lens, pan/tilt base, or
Ideal entry-level IP video
surveillance camera for
customers who need a
cost-effective, remotely
controlled wireless video
solution
VC220
VC240
without Ethernet cables
Ideal for companies that
require a high-quality box
camera that accommodates
outdoor enclosure
a variety of industry• Exceptional image quality and low light sensitivity with ¼”
standard lenses and camera
Sony CCD sensor
bases, and can be used in
• Samba and Jabber client support to directly transfer video to rugged outdoor environstorage devices or instant message alerts
ments
to users
• Strong wireless security
• Input/output ports to integrate with alarms, PIR sensors, door
sensors, lighting systems, etc.
• RS-485 port to control pan tilt base
• Dome camera that allows for flexible installation on ceilings
or walls
• 1-/3.3-in. WDR sensor that delivers high-quality video
• Three-axis mechanical design
• 3.3- to 12-mm varifocal board lens with auto-iris
(3.6x optical zoom + 4x digital zoom)
• Built-in Infra-Red lamp for night vision
• Built-in passive IR (PIR) sensor for thermal detection
• Audio input/output for external microphone and/or speaker
• Integrated I/O ports to facilitate alarm triggers,
facilitate turning on and off lights, etc.
• Power over Ethernet (PoE), which allows for
single-cable installation
• RS-485 port to control pan tilt base
• Bullet camera that allows for flexible installation indoors or
outdoors, on ceilings or walls
• 1-/3.3-in. WDR sensor that delivers high-quality video
• 3.3- to 12-mm varifocal board lens with auto-iris (3.6x optical
zoom + 4x digital zoom)
• Built-in Infra-Red lamp for night vision
• Audio input/output for external microphone and/or speaker
• Integrated I/O ports tofacilitate alarm triggers, facilitate
turning on and off lights, etc.
• PoE, which allows for single-cable installation
• Rugged industry-standard IP66-rated camera that offers
robust protection against dust and moisture
• RS-485 port to control pan tilt base
Flexible indoor dome
camera for customers who
require a day and night
surveillance solution, with
a wide dynamic range
(WDR) that adapts to many
situations regardless of light
levels
Indoor/outdoor camera for
customers who require a
day and night surveillance
solution in dusty and
moist environments, with a
WDR that adapts to many
situations regardless of light
levels
Camera
Highlights
Recommended
PVC300
• PoE to connect and power cameras over a single Ethernet
Highly flexible pan/tilt/zoom
camera solution for customers who need a wide range
of camera motion and high
optical resolution
cable
• Full pan, tilt, and 2.6x optical zoom for remote
monitoring business from any angle
• Exceptional image quality and low light
sensitivity with 1/4-in” Sony® CCD sensor
• Support for IPv6 and Samba client
• Two-way audio with built-in speaker and microphone
• Multiple input/output ports to integrate with alarms, Passive
InfraRed (PIR) sensors, door sensors, lighting systems, etc.
Upgrade your Cisco® Small Business Video Surveillance solution with these quality
accessories Protect your camera while expanding your video surveillance solution to
an outdoor location, from a snowy parking lot to a beach front café. Or increase your
viewing capabilities with easy to install lenses that extend viewing possibilities with
improved image quality, zoom and wide angles.
Table 2: Product Accessories
SKU
Description
Camera
Compatible
Auto
Iris
VC020
Camera Enclosure Exterior Box with Heater and Blower
PVC2300
VC025
Recessed/flush Ceiling Mount
VC220
VC030
Camera Enclosure Exterior Pan Tilt
PVC300
VC031
Camera Enclosure Exterior Pan Tilt Pendant Mount
PVC300
VC032
Camera Enclosure Exterior Pan Tilt Corner Mount Adapter
PVC300
VC033
Camera Enclosure Exterior Pan Tilt Pole Mount Adapter
PVC300
CAMLMI
Tamron Camera Lens 3-8mm Varifocal Manual Iris
PVC/WVC2300
No
CAMLWA
Computar Camera Lens 3-8mm Varifocal Manual Iris
PVC/WVC2300
No
CIVS-IPC-VF31=
IP Camera Fujinon 3-11 mm Varifocal Lens
PVC/WVC2300
Yes DC
CIVS-IPC-VT31=
IP Camera Tamron 3-11 mm Varifocal Lens
PVC/WVC2300
Yes DC
CIVS-IPC-VF38=
IP Camera Fujinon 3-8 mm Varifocal Lens
PVC/WVC2300
Yes DC
CIVS-IPC-VT38=
IP Camera Tamron 3-8 mm Varifocal Lens
PVC/WVC2300
Yes DC
CIVS-IPC-VF55=
IP Camera Fujinon 5-50 mm Varifocal Lens
PVC/WVC2300
Yes DC
CIVS-IPC-VT55=
IP Camera Tamron 5-50 mm Varifocal Lens
PVC/WVC2300
Yes DC
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