World Power Lawn & Garden Equipment

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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
Table of Contents 2
List of Tables & Charts 3
Study Overview 4
photo courtesy of Exmark Manufacturing Company
Sample Text, Table
& Chart 5
Sample Profile, Table &
Forecast 6
Order Form 7
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World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
Study #2246 | October 2007 | $5500 | 326 pages
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Study #2246
October 2007
$5500
326 Pages
World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
Table of Contents
Indonesia..................................................... 130
Japan.......................................................... 134
New Zealand.................................................. 139
South Korea.................................................. 142
Other Asia/Pacific.......................................... 146
Executive Summary
Market EnvironmenT
General........................................................... 4
World Economic Outlook..................................... 5
Personal Income & Expenditure Trends................10
Building Construction Expenditure Trends............15
World Demographic Outlook...............................17
Urbanization Patterns.......................................19
Household Formation Patterns............................21
Lawn & Garden Equipment Pricing Patterns..........23
Legal & Regulatory Issues.................................24
Technology & Product Innovation.......................26
SUPPLY & DEMAND
General..........................................................28
World Power Lawn & Garden
Equipment Dynamics......................................29
Regional Sales Trends.......................................32
Products.........................................................34
Lawnmowers................................................35
Turf & Grounds Equipment.............................37
Other..........................................................39
World Power Lawn & Garden
Equipment by Market......................................41
Residential..................................................42
Commercial..................................................44
International Trade Flows..................................46
NORTH AMERICA
General..........................................................49
United States..................................................54
Canada...........................................................58
Mexico...........................................................63
WESTERN EUROPE
General..........................................................68
Belgium.........................................................72
France............................................................76
Germany.........................................................79
Italy..............................................................84
Netherlands....................................................89
Spain.............................................................92
Sweden..........................................................96
United Kingdom............................................. 100
Other Western Europe..................................... 105
ASIA/PACIFIC
General........................................................ 111
Australia....................................................... 116
China........................................................... 120
India........................................................... 126
OTHER REGIONS
Other Regions................................................ 151
Latin America................................................ 155
Brazil....................................................... 160
Other Latin America.................................... 164
Eastern Europe.............................................. 168
Hungary.................................................... 174
Poland...................................................... 177
Russia...................................................... 181
Other Eastern Europe.................................. 185
Africa/Mideast............................................... 189
INDUSTRY STRUCTURE
General........................................................ 194
Industry Composition..................................... 195
Market Share................................................. 197
Product Development...................................... 200
Manufacturing............................................... 201
Engine Production.......................................... 202
Marketing..................................................... 203
Distribution.................................................. 206
Financial Requirements................................... 207
Mergers, Acquisitions &
Industry Restructuring.................................. 209
Cooperative Agreements.................................. 214
List of Tables/Charts
Executive Summary
1 Summary Table.......................................... 3
Company Profiles
Market EnvironmenT
Alamo Group................................................. 217
Ariens Company............................................. 221
Black & Decker.............................................. 224
Blount International....................................... 226
Bosch (Robert) GmbH..................................... 228
Briggs & Stratton........................................... 229
Bush Hog LLC................................................ 236
China Changchun CHANLIN Group..................... 238
Cifarelli SpA.................................................. 239
Country Home Products................................... 240
Dana Corporation........................................... 242
Deere & Company........................................... 244
Draper Tools.................................................. 249
Electrolux AB................................................ 251
EMAK Group.................................................. 252
Excel Industries............................................. 254
Fuji Heavy Industries...................................... 256
GGP Sweden AB............................................. 258
Hoffco Comet Industries.................................. 262
Honda Motor................................................. 264
Husqvarna AB................................................ 267
Jenn Feng Industrial...................................... 272
1 Gross Domestic Product by Region...............10
2 World per Capita GDP by Region..................12
Cht Relationship Between Power Lawn & Garden
Equipment Demand per Capita
& GDP per Capita, 2006..........................14
3 World Building Construction
Expenditures by Region..........................17
4 World Population by Region........................19
5 World Urban Population by Region...............21
6 Number of Households by Region................22
7 Power Lawn & Garden Equipment
Pricing Trends.......................................24
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Page Jiangsu Linhai Group...................................... 273
Kawasaki Heavy Industries............................... 274
Kohler Company............................................. 277
Kubota Corporation........................................ 280
LESCO Incorporated........................................ 283
Liaocheng Changchi Gardening &
Horticulture Machinery.................................. 284
Makita Corporation......................................... 285
Marunaka Limited.......................................... 288
Masport NZ Limited........................................ 289
McLane Manufacturing.................................... 290
Mitsui & Company.......................................... 292
MTD Products................................................ 294
Sears Holdings............................................... 300
Shandong Huasheng Zhongtian
Machinery................................................... 303
Shenyang Hejin Holding Investment................. 304
STIHL Holding............................................... 305
Techtronic Industries ..................................... 309
Tecumseh Products......................................... 312
Textron Incorporated...................................... 315
Toro Company................................................ 319
WOLF-Garten................................................. 324
Yangzhou Weibang Garden
Machine Plant............................................. 326
SUPPLY & DEMAND
1 World Power Lawn & Garden
Equipment Shipments by Region..............30
Cht World Power Lawn & Garden Equipment
Shipments by Region, 2006....................31
Cht World Power Lawn & Garden Equipment
Production Share Increase
by Region, 2006-2011............................32
(continued on next page)
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Study #2246
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World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
List of Tables/Charts
(continued from previous page)
2 World Power Lawn & Garden
Equipment Demand by Region.................33
Cht World Power Lawn & Garden Equipment
Demand by Region, 2006........................34
3 Power Lawn & Garden Equipment
Demand by Type....................................35
4 World Power Lawnmower Demand by Region.. 37
5 World Turf & Grounds Equipment
Demand by Region................................39
6 Other Power Lawn & Garden
Equipment Demand by Region.................40
7 World Power Lawn & Garden
Equipment Demand by Market.................42
8 Residential Power Lawn & Garden
Equipment Demand by Region.................44
9 Commercial Power Lawn & Garden
Equipment Demand by Region.................46
10 World Power Lawn & Garden
Equipment Net Exports...........................48
NORTH AMERICA
1 North America Power Lawn & Garden
Equipment Supply & Demand...................51
2 North America Power Lawn & Garden
Equipment Demand by Type & Market.......53
3 United States Power Lawn & Garden
Equipment Supply & Demand...................55
4 United States Power Lawn & Garden
Equipment Demand by Type & Market.......58
5 Canada Power Lawn & Garden
Equipment Supply & Demand...................60
6 Canada Power Lawn & Garden
Equipment Demand by Type & Market.......62
7 Mexico Power Lawn & Garden
Equipment Supply & Demand...................64
8 Mexico Power Lawn & Garden
Equipment Demand by Type & Market ......67
WESTERN EUROPE
1 Western Europe Power Lawn & Garden
Equipment Supply & Demand .................70
2 Western Europe Power Lawn & Garden
Equipment Demand by Type & Market.......72
3 Belgium Power Lawn & Garden
Equipment Supply & Demand...................73
4 Belgium Power Lawn & Garden
Equipment Demand by Type & Market.......75
5 France Power Lawn & Garden
Equipment Supply & Demand...................77
6 France Power Lawn & Garden
Equipment Demand by Type & Market.......79
7 Germany Power Lawn & Garden
Equipment Supply & Demand...................81
8 Germany Power Lawn & Garden
Equipment Demand by Type & Market.......84
9 Italy Power Lawn & Garden
Equipment Supply & Demand...................86
10 Italy Power Lawn & Garden Equipment
Demand by Type & Market.......................88
11 Netherlands Power Lawn & Garden
Equipment Supply & Demand...................90
12 Netherlands Power Lawn & Garden
Equipment Demand by Type & Market.......92
13 Spain Power Lawn & Garden Equipment
Supply & Demand..................................94
14 Spain Power Lawn & Garden Equipment
Demand by Type & Market.......................96
15 Sweden Power Lawn & Garden
Equipment Supply & Demand .................98
16 Sweden Power Lawn & Garden Equipment
Demand by Type & Market..................... 100
17 United Kingdom Power Lawn & Garden
Equipment Supply & Demand................. 102
18 United Kingdom Power Lawn & Garden
Equipment Demand by Type & Market .... 105
19 Other Western Europe Power Lawn & Garden
Equipment Supply & Demand................. 107
20 Other Western Europe Power Lawn & Garden
Equipment Demand by Type & Market..... 110
ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden
Equipment Supply & Demand................. 114
2 Asia/Pacific Power Lawn & Garden Equipment
Demand by Type & Market..................... 116
3 Australia Power Lawn & Garden Equipment
Supply & Demand................................ 118
4 Australia Power Lawn & Garden Equipment
Demand by Type & Market..................... 120
5 China Power Lawn & Garden Equipment
Supply & Demand................................ 123
6 China Power Lawn & Garden Equipment
Demand by Type & Market..................... 125
7 India Power Lawn & Garden Equipment
Supply & Demand................................ 127
8 India Power Lawn & Garden Equipment
Demand by Type & Market..................... 130
9 Indonesia Power Lawn & Garden Equipment
Supply & Demand ............................... 132
10 Indonesia Power Lawn & Garden Equipment
Demand by Type & Market ................... 134
11 Japan Power Lawn & Garden Equipment
Supply & Demand................................ 136
12 Japan Power Lawn & Garden Equipment
Demand by Type & Market ................... 138
13 New Zealand Power Lawn & Garden
Equipment Supply & Demand................. 140
14 New Zealand Power Lawn & Garden
Equipment Demand by Type & Market..... 142
15 South Korea Power Lawn & Garden
Equipment Supply & Demand................. 144
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Page 16 South Korea Power Lawn & Garden
Equipment Demand by Type & Market..... 146
17 Other Asia/Pacific Power Lawn & Garden
Equipment Supply & Demand................. 148
18 Other Asia/Pacific Power Lawn & Garden
Equipment Demand by Type & Market..... 150
OTHER REGIONS
1 Other Regions Power Lawn & Garden
Equipment Supply & Demand................. 153
2 Other Regions Power Lawn & Garden
Equipment Demand by Type & Market..... 155
3 Latin America Power Lawn & Garden
Equipment Supply & Demand................. 158
4 Latin America Power Lawn & Garden
Equipment Demand by Type & Market..... 160
5 Brazil Power Lawn & Garden Equipment
Supply & Demand................................ 162
6 Brazil Power Lawn & Garden Equipment
Demand by Type & Market..................... 164
7 Other Latin America Power Lawn & Garden
Equipment Supply & Demand................. 166
8 Other Latin America Power Lawn & Garden
Equipment Demand by Type & Market..... 168
9 Eastern Europe Power Lawn & Garden
Equipment Supply & Demand................. 171
10 Eastern Europe Power Lawn & Garden
Equipment Demand by Type & Market..... 173
11 Hungary Power Lawn & Garden
Equipment Supply & Demand................. 175
12 Hungary Power Lawn & Garden Equipment
Demand by Type & Market ................... 177
13 Poland Power Lawn & Garden
Equipment Supply & Demand................. 179
14 Poland Power Lawn & Garden Equipment
Demand by Type & Market..................... 181
15 Russia Power Lawn & Garden Equipment
Supply & Demand................................ 183
16 Russia Power Lawn & Garden Equipment
Demand by Type & Market..................... 185
17 Other Eastern Europe Power Lawn & Garden
Equipment Supply & Demand................. 187
18 Other Eastern Europe Power Lawn & Garden
Equipment Demand by Type & Market..... 189
19 Africa/Mideast Power Lawn & Garden
Equipment Supply & Demand................. 191
20 Africa/Mideast Power Lawn & Garden
Equipment Demand by Type & Market..... 193
INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment
Sales by Company, 2006....................... 196
Cht World Power Lawn & Garden Equipment
Market Share by Company, 2006 ........... 197
2 Selected Acquisitions & Divestitures.......... 212
3 Selected Cooperative Agreements.............. 215
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Study #2246
October 2007
$5500
326 Pages
World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
Small yards or gardens in Japan and low wages in most other Asian nations will dampen both residential and commercial demand for power lawn and garden equipment in the Asia/Pacific region.
Global demand for power lawn and
garden equipment is projected to expand
3.2 percent annually through 2011 to
$18.7 billion. Growth will also result from
product innovations and upgrades,
driven by consumer demand for equipment with increased horsepower,
additional features and lighter weight.
Lawnmowers will continue to be the
largest segment, benefitting from their
wide use in both residential and commercial applications. Turf and grounds
equipment is expected to post the best
gains, due to continuing growth in
professional landscaping services and
the rising number of golf courses worldwide. Other products such as trimmers,
edgers, snow throwers, parts and
accessories, will benefit from rising living
standards in developing nations.
North America, Western
Europe to remain dominant
The US accounted for the majority of
global demand in 2006, with 56 percent
of the total. On a regional basis, North
America and Western Europe will
continue to be the dominant markets,
with nearly 90 percent of demand in
2011. Consumers in these developed
nations have high per-capita income
levels that allow for discretionary purchases such as power lawn and garden
equipment. These areas are also home
to the vast majority of the world’s golf
North America
63%
World Power Lawn & Garden
Equipment Demand, 2006
($16 billion)
photo courtesy of Exmark Manufacturing Company
Global demand to rise 3.2%
annually through 2011
Western Europe
26%
Asia/Pacific 5%
Other Regions 6%
courses, which are major consumers of
power lawn and garden equipment.
Commercial market
to outpace residential
Unlike in many consumer durables
industries, Asia represents only about
five percent of world demand. Even the
prosperous nation of Japan is a relatively
small market. Most Japanese do not
have yards or gardens of sufficient size
to justify the use of power equipment. In
most other Asian nations, demand is
limited by low income levels, with most
consumers unable to afford power lawn
and garden equipment for home use.
Low wages also dampen professional
demand, since the low cost of labor
encourages the use of manual equipment in landscaping applications.
The residential market accounted for
nearly two-thirds of power lawn and
garden equipment sales in 2006. The
size of the residential market results
from its dominance in developed markets such as that in the US. Gains in this
segment will benefit from rising personal
expenditure levels. The commercial
market is larger in most developing
nations, as well as in Japan. Demand in
the commercial market will benefit from
the rising number of golf courses and
professional landscapers. Professional
landscapers will find increased demand
to service both residential and commercial properties.
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Study #2246
October 2007
$5500
326 Pages
World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
Sample Text,
Table & Chart
TABLE V-9
ITALY POWER LAWN & GARDEN EQUIPMENT
SUPPLY & DEMAND
Item
1996 2001 2006 2011 2016
Gross Domestic Product (bil 2005$) 1471 1633 1693 1835 1990
$ GDP/capita2581028450290403148034310
western europe
Population (million persons) 57.0 57.4 58.3 58.3 58.0
Despite its high standard of living and industrialization, Italy lags
urban % of total population 67.0 67.2 67.8 68.6 69.8
its regional counterparts in terms of per household power lawn and
persons per household 2.7 2.6 2.5 2.4 2.3
garden equipment use. Unlike nations such as Germany, France and
the
UK, gardening has only relatively recently become a major hobby.Urban
The Population (million persons) 38.2 38.6 39.5 40.0 40.5
southern European climate is quite dry during the summer months,
and
the heat discourages outdoor activity. Much gardening in Italy does
not
Households
(million) 21.0 22.3 23.5 24.5 25.4
involve the use of power lawn and garden equipment. For example,
$ lawn & garden equip/household
12
14
15 16
18
popular activities include container gardening and the use of trellises
for climbing plants. In addition, Italy’s golfing industry is smallerLawn
than & Garden Equip Demand (mil $) 260 315 345 400 465
many of its regional neighbors, dampening demand in the professional
market.
net exports 410 472 500 535 565
Power lawn and garden equipment production at facilities inLawn
Italy& Garden Equip Shpts (mil $) 670 787 845 935 1030
totaled $845 million in 2006, leaving the country with a sizable trade
surplus. Italy has historically been a net exporter due to its relatively
low (by regional standards) labor and production costs, and its strategic
location provides access to much of Europe (including the burgeoning
Eastern and Central portions), the Middle East, Africa and parts of Asia.
Although Italy has markets in all the world’s regions, its most important
customers are found among the country’s EU partners, certain non-EU
West European countries, the US, and Middle Eastern nations such as
Saudi Arabia. Italy is home to EMAK and Cifarelli. Among the producers with facilities in Italy are Black & Decker, Bosch and GGP Sweden.
sample
table
sample
text
Through 2011, power lawn and garden equipment demand in Italy
is forecast to expand 3.0 percent annually to $400 million. Gains will
CHART VIII-1
exceed the results recorded in the 2001-2006 period. Advances will
benefit from improved macroeconomic factors, especially rising personal
WORLD POWER LAWN & GARDEN EQUIPMENT
incomes. However, these factors will be offset to some extent by a levelMARKET SHARE BY COMPANY, 2006
ling off in gardening interest in Italy. Interest in lawn and garden activity
($16 billion)
has grown during the past decade, but is expected to reach its saturation
point by 2016.
87
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Others
48%
Market
Leaders
52%
sample
chart
19%
Deere
10%
Husq varna*
10%
Toro
7%
MTD Products
6%
Brigg s & Stratton
*Husqv arna share does not include 2007 acquisitions
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Study #2246
October 2007
$5500
326 Pages
World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2011 & 2016
Sample Profile,
Table & Forecast
TABLE V-10
ITALY POWER LAWN & GARDEN EQUIPMENT
DEMAND BY TYPE & MARKET
(million dollars)
Item
1996 2001 2006 2011 2016
Lawn & Garden Equipment Demand 260
By Type: Lawnmowers 130
Turf & Grounds Equipment 15
Others 115
By Market:
Residential 160
Commercial 100
COMPANY PROFILES
315
345
400
465
155 165 190
sample
20
25
30
140 155 180
table
220
35
210
200
115
290
175
215
130
250
150
Country Home Products Incorporated
127 Meigs Road
Vergennes, VT 05491
802-877-1200
http://www.countryhomeproducts.com
sample
profilevacuums, mowers, trimKey Products: chippers, chipper/shredders,
Annual Sales: $80 million (estimated)
Employment: 290 (estimated)
mer/mowers, wood splitters, power wheelbarrows and tillers; and
power graders and garden carts
Country Home Products (CHP) manufactures and sells power
lawn and garden equipment. The Company is privately held.
The Company competes in the world lawn and garden equipment
industry through the production of several lawn and garden equipment
products, including chippers, chipper/shredders, vacuums, mowers,
trimmer/mowers, wood splitters, power wheelbarrows and tillers;
and power graders and garden carts. These products are primarily
manufactured and sold under the DR brand name by CHP’s DR Power
Equipment Incorporated division. In addition, the Company makes
NEUTON cordless electric mowers and garden carts via the NEUTON
Power Equipment division. Both divisions are headquartered at CHP’s
headquarters complex in Vergennes, Vermont.
“Shipments of power lawn and garden
equipment from facilities in Italy are
projected to increase 2.0 percent per
year through 2011 to $935 million.
Shipment gains will be limited by the
maturity of the domestic market and
by continuing stiff competition from
foreign producers. However, the trade
surplus will widen as power lawn and
garden equipment demand accelerates
in a number of export markets.”
--Section V, pg. 88
DR chippers from CHP are designed to turn brush into woodchips,
and have the ability to chip branches up to 11 centimeters thick. These
chippers are made in tractor-mounted three-point hitch models. CHP’s
DR three-point hitch chipper/shredders feature 19-to 45-horsepower
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2011 and 2016 by product and market. It also details
market share and profiles major players.
#2157.................... 02/2007..................... $4500
Page 8
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