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CATEGORY STYLE GUIDE:
Consumer Electronics
Camera & Photo
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
About this document
This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the
Consumer Electronics and Camera & Photo categories.
In addition to using this document, we encourage you take advantage of the wealth of information available in our Help
pages. Click "Help" on the upper-right side of the Seller Central home page.
If at any time you have questions, need help, or have suggestions for how to improve this Style Guide, please contact
Seller Support via Seller Central.
Table of Contents
About this document
2
Table of Contents
2
Good Detail Page Content: Short Version
4
Good Detail Page Content: Long Version
6
Benefits of a Good Detail Page
6
Better Click-Through – More customers will select your product from a group of similar items.
6
How Customers Get to Your Products
6
Title Style
7
Images
8
Product Features
10
Technical Details
11
Product Descriptions
12
Preorder Offers (new, unreleased items)
12
Product Bundles
13
Customer Reviews (submitted on Amazon.com)
13
Numbers
14
Units of Measurement
15
Names
16
Trademarks
16
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CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Symbols
16
Factual Discrepancies in Product Descriptions
16
Word List
17
Appendix B
25
Sub-Category Style Guides
25
Category Image Guides and Resources
41
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Good Detail Page Content: Short Version
1) Title
Briefly describe the product. Avoid marketing content (free, exclusive, bonus, stylish, lightweight, heavy duty, etc.). Use Title Case.
Title Format – Most Electronics Products
Brand + Series Name + Model Name + Form Factor + “with” Unique Thing* [if applicable] + (color, packaging* [if applicable])
Examples:

Sennheiser PXC 250 Noise Canceling Headphones (Silver)

Salamander Synergy SA/SFA/6 Stiletto Feet (Black, Set of 6)

Canon EOS Rebel XTi 10.1MP Digital SLR Camera with 2.5-Inch LCD (Black, Body Only)
* A “unique thing” must be something that distinguishes this product from another product that is exactly the same in all other respects.
* "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
All Consumer Electronics products on Amazon.com are assumed to be US-market with full retail packaging unless otherwise
noted in the title.
2) Images (upload individually or as batches in zip files through Seller Central)
Primary (main) image should be a .jpg or .tif at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full
advantage of Zoom – just the product (without packaging) on a white background. If the product is white, use a drop shadow to offset it.
You can use up to 8 alternate images. We recommend you do so. Alternate images should feature the product in use and close-ups of
important features.
If you have any problems creating or uploading good images that meet these specs, please contact Seller Support via Seller Central.
Whatever it is, we’ve probably seen it before, and it’s likely we can help.
3) Feature Bullets (“BulletPoint1”, “…2”, “…3”, “…4”, “…5” columns in the inventory file template)
Write bullets in sentence case (no punctuation). 256 maximum character limit.
Basic Guidelines:

Bullet 1: Overall synopsis of product
Example: Earphones with three individual balanced armature speakers

Bullet 2: Materials and construction. Is assembly required?
Example: Noise-isolating design attenuates outside noise by an amazing 26db

Bullet 3: Major feature(s)
Example: Recording-engineer studio-reference quality sound

Bullet 4: Minor feature(s)
Example: Comfortable and secure ear loops

Bullet 5: Included accessories
Example: Includes Universal Fit kit and a protective metallic travel case to store earphones
4) Product Description (“ProductDescription” column in the inventory file template)
Be concise, honest, and friendly. Focus on your product’s unique properties. Don’t mention competitors or your own offer details (“free
shipping”, etc.). Mention the best applications for the product. If the product has limitations, you can say so and upsell. Check spelling
and grammar.
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Example:
Koss KEB79 Portable Isolation Earbuds combine excellent sound reproduction with maximum isolation to provide an outstanding
listening experience. These highly portable earbuds use three sizes of cushions ensure a comfortable in-ear fit, sealing the ear to
deliver deep bass. The dynamic stereophone element has a frequency response of 10-20,000Hz. Other features include an in-line
mute switch that allows you to stay connected to you environment and a unique dual-entry cord that wraps behind your head during
use.
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Good Detail Page Content: Long Version
Benefits of a Good Detail Page
Better Click-Through – More customers will select your product from a group of similar items.

Titles

Main Product Image

Customer Reviews
Better Conversion – More of the customers who visit your product’s detail page will buy product.

Feature Bullets

Product Description

Alternate Images

Customer Reviews
How Customers Get to Your Products
Most customers see products via search results from a search on Amazon itself or an external search engine, and the first
view they have of your product will be a display like this:
As you can see, the first factors the customer will use to differentiate your product are:
 Title
 Image
 Price
 Customer Rating
 Availability
It is important to make sure your titles and images are the best they can be. This guide will show you how to make your
products easier to find and choose from groups of similar products, by making the information on your product detail page
as accurate and concise as possible.
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Title Style
A customer should be able to make a purchase based on information in the product’s title.
Amazon Title Style:

Brand name first, then series name, model name, what it is (“Headphones” “Rechargeable Batteries” etc.), measurements,
color, and packagingin parentheses and separated by commas, i.e., “(Black, 5.3 feet, Set of 6)” or “(Red, Body Only)”

Include model number when necessary (cable interconnects, blank media, etc. may often need this)

Capitalize the first letter of each word (Title Case)

See Appendix B to see how measurements/abbreviations should appear

150 character limit

Write all numbers as numerals, ex: “triple.fi 10 pro”, “2-Channel Interconnect”, “2.7-Inch”
All Consumer Electronics titles should contain these elements. For guidance on which term or abbreviation to use for different product
types, consult the “Word List” in Appendix A.
Most Electronics Products
Brand + Series + Model Name + Model Number [if applicable] + Form Factor + “with” Unique Thing* [if applicable] + (color, packaging*
[if applicable])
* A “unique thing” must be something that distinguishes this product from another product that is exactly the same in all other respects.
* "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
All Consumer Electronics products on Amazon.com are assumed to be US-market with full retail packaging unless otherwise
noted in the title.
Example of when to use Unique Thing:

Ultimate Ears Triple.fi 10 Pro Earphones (Gun Metal Blue)

Ultimate Ears Triple.fi 10 Pro Earphones with Roadie Case (Gun Metal Blue)
In this example, the two products are completely identical except one is packaged with a “roadie case” and the other is not. Therefore,
the roadie case is mentioned in the title. If all models of this headphone came with a case, “roadie case” would not be mentioned in the
title, but rather in the bullets for accessories.
Blank Media Products
Brand + Series Name + Model Name + Model Number [if applicable] + Capacity + Write Speed + Format (i.e., DVD-RW) + (# pack)
* "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
More Title Specifications
1. Do not create new ASINs with condition notes such as “Refurbished” or “Remanufactured” in the title
2. Do not include stock #s or UPC codes in a title
3. Do not include terms like “Free,” “Bonus,” “Price,” “Exclusive,” or “A $XX Value” in Titles. That information can be surfaced
elsewhere.
4. Do not include marketing terms that are not actually part of the product’s trademarked name. “Stylish Lightweight Fontopia
Headphones” should only read “Fontopia Headphones”. Feature and benefit information can be surfaced elsewhere.
5. Size information should only be included in titles when it differentiates the product from similar products. Examples:

Monster HDMI-X Cable (3 meters)

Monster HDMI-X Cable (5 meters)
If the above cable came in only one length, the title would simply read “Monster HDMI-X Cable”.
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Images
Format for Product Images
Product Images should be .jpg or .tif files, uploaded through Seller Central.
Primary (main) Image Requirements

At least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full advantage of the Zoom function

Just the product, no packaging, on a white background. If the product is white, use a drop shadow to offset it.

Image name is SKU.main.jpg (example: A12456.main.jpg)

Learn more about Image Requirements and Errors
Examples:
Zoom
In early 2006, we introduced Zoom functionality for main images on detail pages. This is a great feature that allows customers to
explore in detail the unique things that make your products appealing.
In order to take full advantage of Zoom, provide primary images that are as large as possible, up to and preferably 3000 pixels by 3000
pixels.
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Alternate Images
You can upload up to 8 alternate images. We suggest you do so.

Alternate images should feature the product in use and close-ups of important features.

If the item is sold in non-retail packaging (ex: bulk), then include an alternate image of the product packaging.

Alternate images should be the SKU plus a number (A12456.01.jpg, A12456.02.jpg, etc.).
Here are examples of good alternate images:
Lifestyle Shot
Product Packaging Shot
Out of Box Accessories Shot
Folded / Transformed Shot (if applicable)
Image Processing
If you need help processing or creating images, contact Seller Support via Seller Central.
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Product Features
Bullet Points 1-5 (columns in the inventory file template)
We highly recommend that you include your marketing staff at setup to write feature bullet points for you.
Customers see the bullet points first – make them count! Include a precise snapshot of what the customers will get if they purchases
the item.
Tips on writing feature bullets

Make each point brief yet descriptive. This is not a place for paragraphs.

If the item is a set, include what's in the set and the size (if appropriate) of each item

Don’t just list features, give the feature then the benefit

Use semi-colons to separate phrases within a single bullet point

Always use numerals, never spell out numbers

Include warranty information and included accessories as the last bullet point
Examples:
 46-inch display with full HD (1080p) picture quality (1920 x 1080 native panel resolution)





LED backlighting for incredible contrast, slim design, and energy efficiency
Sony's X-Reality Engine sharpens images for a clear, vivid, life-like picture
Wireless Internet TV for wide variety of streaming media and other Internet content
Eco-friendly features including power-saving motion sensors
Includes table stand; 2-year manufacturer warranty
If there are no included accessories or warranty, just use the last bullet to indicate more features.
Examples:
 Sweat and water resistant
 Neckband headphones for comfortable fit


High-output drivers for energizing sound
DuPont Kevlar reinforced cable for unmatched sound
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Technical Details
Technical details are especially useful for powered, complex, hobby-specific, professional-grade, or special-interest
products. If you provide technical details for a product, they will be displayed on an alternate view of the product detail
page with a link from the feature bullets on the detail page’s main view.
Each inventory file template contains the technical details for all the categories and products included in that template.
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Product Descriptions
A brief note on the Amazon voice
Amazon.com speaks to customers with a voice that is at once authoritative, literate, conversational, and entertaining. We offer
customers the chance to expand their knowledge and make informed buying decisions. We have a sense of humor but do not enjoy it
at the expense of others.
The Amazon customer community is one of the most powerful tools for selling your product. Content should respect and maximize that
tool. Avoid ALL CAPS and multiple exclamation points in running text and in graphical elements. Colored or bold text should never be
used for emphasis in running text; use italics instead.
Do not mention other brands in product descriptions or feature bullets. If you are making performance comparisons, make them against
established averages or maximums for the product type (preferably sourced).
From The Manufacturer
Consider a good basic product description the ante in the product presentation game. We recommend that your marketing staff writes
your product descriptions.
Be concise, honest, and friendly. Introduce the product. Give an overview of its uses and where it fits in its category. Discuss the
features and benefits of the product. Cover in detail the features mentioned in the bullet points. Focus on your product’s unique
properties. Don’t mention competitors. Mention the best applications for the product. If the product has limitations, you can say so and
upsell. Use plain and correct written English, and check spelling and grammar.
Example:
Unleash your system's potential with high-performance, head-turning sound. Getting great audio in your car requires more than just
quality components. The cables you use to connect them can mean the difference between weak, muddled sound and tracks that turn
heads. Featuring patented Monster technologies, Monster 200 Series Audio Interconnects deliver clean, high-performance audio that
brings your favorite music to life. Patented Bandwidth Balance construction optimizes signal strength for smooth, balanced audio
reproduction. Monster's patented low-noise construction provides up to 50dB of noise rejection for crisp, detailed sound that breaks
barriers without breaking your budget.
Preorder Offers (new, unreleased items)
For new items that are not yet available from the manufacturer, you can list a preorder offer that allows customers to place
an order with you for delivery when the new item becomes available. To have a preorder offer for a new item, you must do
the following:
Preorder Requirements
 Use the ReleaseDate column in the inventory file template to specify the date in
which you will be able to ship preorder offers.
o ReleaseDate must be less than 30 days from the date your offer first
goes live on Amazon.
 Use the Inventory column in the inventory file template to specify the amount of
inventory you will have available on the ReleaseDate. This prohibits Amazon from
taking orders that exceed your anticipated inventory.
o Preorder offers must have available inventory to be live on Amazon. Your offer will automatically expire
as soon as you take orders that match your inventory level.
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Product Bundles
A bundle is a set of complementary products. All Bundles must follow the Bundle Guidelines and are subject to review for
accuracy and relevance, and may be removed without notice. Limiting the number of bundles helps customers find
specific bundles more easily by preventing many of the duplicate or near-duplicate listings.
All consumer electronics bundles must follow these guidelines:
 Bundle must have its own unique identifiers (such as UPC and Manufacturer Part Number). For example, the
UPC of any individual product in the bundle may not serve as the UPC for the bundle. You are responsible for
obtaining a new UPC for each bundle you create.
 Bundle must contain items which are highly complementary.
 Bundle must provide a value to the customer, as compared to the individual items.
 Bundle cannot contain any separate warranty products or extended service plans.
Titles for Product Bundles:
Main Brand + Main Model + Main Product + "Bundle with " + Product2 + " & " Product3 + … (Color, Packaging
[if applicable])
Example: Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case (Blue)
Dos and Don’ts for Product Bundles
 Do
o Do make sure your bundle complies with all the Product Listing Policies.
o Do use your seller name as the bundle brand if you have created a custom collection of items.
o Do list the first feature bullet as "Bundle of" number of items and include identification of the items in the
bundle.
o Do state in the description that the product is a bundle and identify the specific items included in the
bundle (with appropriate designators such as model number, color, and size).
o Do upload a main product image for the bundle that includes all of the exact items in the bundle, and only
the items in the bundle. Images of representative products are not permitted.
 Don’t
o Don’t use the manufacturer name of a bundle component as the bundle’s brand unless that manufacturer
has created the collection of items.
o Don’t modify the components of the bundle. If you want to add or remove items from the bundle, you must
remove the listing and create a new bundle listing with a unique UPC.
o Don’t create a bundle for a multi-pack of the same product. Use the options for displaying items with
different package quantities.
Example: A 3-pack of AA batteries is a multi-pack, not a bundle.
Customer Reviews (submitted on Amazon.com)
It is never acceptable to comment negatively about one of your competitors in a customer review that you have written.
If you believe a review is malicious, unsupported or otherwise inappropriate, contact Seller Support via Seller Central to
request removal.
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Appendix A
Numbers
Write "one" through "nine" and "first" through "ninth" as words; write "10" through "999,999" and "10th" through "999,999"
as numerals.
If a sentence or paragraph includes both numbers below 10 and more than 10 that refer to the same thing, express both
in numerals; for clarification on this, see Chicago Manual of Style 8.8. Example:

The recipe calls for 5 to 10 eyes of newt.
Write ages of people as numerals. Example:
 An 8-year-old boy.
In product descriptions, it is permissible to begin sentences with numerals, but spell out numbers that begin a sentence
(or recast) in an Amazon.com review.
When a number begins with a zero before a decimal, please delete the zero (.139, not 0.139).
Always use numerals with units of measurement. Examples:
 This item weighs in at 4 pounds.
 The LCD screen is 2.5 inches wide.
Note: The measurement of time is an exception to this rule (one-hour battery).
Use a hyphen with whole number/fraction combinations. Examples:
 114 1-1/2-inch pipes
 cable up to 5-1/4 inches long
 ...range from less than 10 to 20 watts
Per Chicago Manual of Style, adjectival compounds comprising a number and a unit of measure are hyphenated before
the noun. Examples:
 1/4-inch fiber
 20-by-27-inch LCD screen (Note the use of by instead of x, per Chicago Manual of Style.)




to 2-inch interconnects (In running copy, spell out to instead of using a hyphen.)
measuring 113 by 2 inches
the cabinet hold shelves at 90 and 45 degrees
16-cubic-inch capacity
When numerals are used and the units of measure are abbreviated, hyphens are omitted before the noun (per Chicago
Manual of Style Table 6.1):

323 amp motor
5 ohms capacitor
At the end of Electronics descriptions, style measurements as follows (the order of the dimensions can be changed):
 Measures 20 x 10 x 12 inches (length x width x height).
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Units of Measurement
Spell out common, everyday standards of measurement wherever they occur. For more technical standards of
measurement and metric units, use the following abbreviations:
Measurement
ampere
ampere-hour
baud
bits per second
centimeter
decibel
degree
decibels/amperes
gigabit
gigabyte
gigahertz
hour
inch
karat
kilobit
kilobits per second
kilobyte
kilohertz
megabits per second
megabytes per second
megahertz
megapixels
milliampere
milliampere-hour
millimeter
milliseconds
ounce
pages per minute
pound
speed or multiplier
volts
watt
Abbreviation
amp, A
Ah
baud
bps
centimeter, cm
dB
degree
dBA
gigabit
GB
GHz
hour
inch
karat
kilobit
Kbps
KB
kHz
Mbps
MBps
MHz
MP
milliamp, mA
mAh
millimeter, mm
millisecond, mS
ounce, oz
ppm
pound, lb, lbs
x (as in “40x” or “3.5x”)
volt, V
watt, W
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Names
In product descriptions, use lowercase generic names whenever possible, even when they appear with the manufacturer
name:
 Honda's 2,500-watt generator
 these Panasonic wireless headphones


a Monster cable interconnect
this Creative MP3 player
Capitalize trade names:
 V-Moda Vibe earphones


Salamander Synergy cabinets
the iPod Nano
If a trade name has a specific capitalization scheme, preserve it:
 Sanyo eneloop rechargeable batteries
 The power of V-Moda’s BLISS technology
Trademarks
We do not generally include the trademark symbol next to any trademarked product name. Please leave trademark TM and
®
registered trademark symbols out of the catalog. Note that ASCII symbols (such as ®) and HTML formatting (such as
®) are not supported.
Symbols
Use the percent symbol (%)and ampersand (&) in feature bulles and technical specifications, but spell them out in product
titles and descriptions.
Factual Discrepancies in Product Descriptions
Query discrepancies between long and short descriptions. If there's an inconsistent bullet, change it to match the long
description.
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Word List
Is it ”Range Finder” or “Rangefinder”? “Home Theater in a Box” or “HTIB”? Below is a reference guide to how certain
terms should appear in print on Amazon.com.
#
100Base-T
3CCD
3Com
3dfx
3DNow!
3-D Phonic virtual surround sound
(JVC)
3D Prophet (Guillemot)
3D Vortex
3M
3-LCD
3-Pack (not 3-Pk)
4-port
486DX, 486SX (no space)
A
A3D
AC-3
AccuSearch (RCA)
AC/DC
Acer
Acid DJ (software)
Acid Hip-Hop (software)
Acoustic Design
Acoustic Research
action-RPG (short for action/roleplaying game)
Active Clear Bass
Active Hyper Bass Pro (JVC)
active matrix (adj.)
ActiveSync
A/D (instead of analog-to-digital; spell
out on first mention)
Adobe PageMaker
Adobe PageMill
Advanced Photo System (use
acronym APS after first mention)
Advanced PQI
Advanced Virtual Surround Sound
© 2011 Amazon Services LLC
F
P
Fast Ethernet
fast-forward
Fatal1ty, famous gamer & gaming
products
Fellowes
ferrite bar, ferrite-bar (n., adj.)
fiber optics (n.), fiber-optic (adj.), ex:
fiber-optic cable
50+1 (mega CD players)
FileMaker
FileMaker Pro
fine-tune, fine-tuning
FireWire (computer connection)
Fireworks (Macromedia software)
Fisher
flash drive
flash ROM
flat-panel display
flat-square (adj.)
flat-square technology (FST)
FlexNeck
flip phone
floorstanding
FoneCam
Fort Knox
Franklin Electronics
FreeHand (Macromedia software)
FST (Toshiba)
f-stop (f5, f3.8-f5)
FTP (File Transfer Protocol)
Fuga
Fujifilm
Fujinon
G
G&A Imaging
gamepad
Garmin
GB (abbreviation for gigabytes; add
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Packard Bell
PageMaker
PageMart
PageMill
Palm III (not 3)
Palm Computing platform
Palmcorder (Panasonic)
Palm V (not 5)
palmOne except in ASIN title
PalmPilot
palmsize
palmtop
Palm-size PC (Microsoft)
Palm Universal Connector (in
reference to Palm products)
Panasonic
Pay As You Go
PCPhoto magazine
Peachtree
PCI card
PC Card
peak-to-peak (way of measuring
voltage)
peer-to-peer (adj.)
P.E.M. D.D. (JVC)
Pentax
Pentium II or Pentium III (not 2 or 3)-but, Pentium 4
Performance
Permalloy
Philips
phone (not telephone)
phone book
phono
Photo CD
PhotoMAX (Polaroid)
Photo-REt, PhotoREt III (colorlayering technology, HP)
Photoshop
PhotoShot (Panasonic)
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CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
(Panasonic)
Advent
After Effects (Adobe)
Agfa
airpanel (ViewSonic)
Aiwa
AllSet (Panasonic)
Allsop
Altec Lansing
Ambico
American Power Conservation
AM/FM
analog audio outputs
anti-roll mechanism
Anti-Shock Memory (ASM) system
(Panasonic)
Anti-Shock Memory II (Panasonic)
AppleTalk
APS (use Advanced Photo System at
first mention)
AQUOS
aramid fiber
Artisoft
artificial intelligence (AI acceptable
on second mention)
artificial intelligence sound
(Panasonic)
ASUS
ATI Radeon X300 SE
ATRAC (minidisc standard)
AT&T
audible.com (capitalize at the
beginning of a sentence in text; leave
lowercase in headlines)
Audible Inc. (when referring to the
company)
AudibleReady
audiocassette
Audio Logic
audio-video (AV acceptable after first
mention)
auto (except when exceptions are
listed, keep open when used as an
adjective meaning automatic)
autoexposure
autofocus
Automatic Volume Limiter System
© 2011 Amazon Services LLC
Photosmart (HP)
PhotoSuite (MGI)
PhotoVu Link (Panasonic)
PictBridge (HP)
picture-in-picture (instead of PIP)
Pinnacle Systems
Pioneer
Gigabit
PIXMA (Canon)
GigaDrive (Linksys)
playlist
Giga Pocket engine (Sony)
Plossl eyepiece named after
global positioning system (GPS
inventor
acceptable on second mention)
plug and play (n.), plug-and-play
GoLive (Adobe)
(adj.)
Go-Video
PlusCode (VCR Plus+)
goVox (LandWare)
Pocket PC
G-Protection (Sony)
POP3 (e-mail protocol)
GPS (use global positioning system at Pop-Port connector
first mention)
Porro prism
grayscale
PNY
Grille
point-and-shoot (n., adj.)
Grundig
PostScript (Adobe)
PowerBook
H
Power Mac
PowerPC (processor)
H.324 (phone standard)
Powersave (Philips)
HandEra
PowerShot (Canon)
handheld (both adj. and n.)
PowerView (Bushnell)
Handheld PC (Windows CE device)
ppm (pages per minute)
Handheld PC Pro (Microsoft licensees) preamp
hard disk drive
Prebate (Lexmark)
Harman Kardon
Pretec
Hawking Technology
print head
HDD
printout
HD DVD
progressive-scan DVD player
HDTV (use high-definition TV at first
Pro Logic
mention)
Pro-Tect Plus (RCA)
Heat.Net (Internet game service)
Helix (Samsung)
Q
space between numeral and GB, ex: 4.3
GB )
GBC
GE (use instead of General Electric)
Gel-eez
General MIDI (GM on second reference)
Hi8
hi-fi
high color
High Current Capability (HCC
acceptable on second mention)
high-definition TV (HDTV acceptable on
second mention)
Hitachi
Page 18
Q Sound
Q Surround (Aiwa)
Qualcomm
quasi playback
QuickBooks (Intuit)
QuickTime
Quik Sync (Iomega)
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
(AVLS) (Sony)
auto reverse
autorouting
AutoStandby (Uniden)
AutoTalk (Uniden)
Auto Thyristor (Vivitar)
AV (use audio-video at first mention)
B
backlight, backlit
backup (n.) back up (v.)
Back-UPS
backward-compatible (adj.),
backward compatible (predicate adj.)
Battery Friendly (Socket trademark)
Battle.net (Internet game service)
Belkin
Bell and Howell
BenQ
Best Data Products
Bigpicture
BioWare
black and white (n.), black-and-white
(attribute); B&W is OK if not in running
text. Do not use black & white.
black-level control
BlackBerry (handheld)
Bluetooth
Blu-ray disc
boombox
Bose
Boston Acoustics
Brother
BRAVIA
Brunton
bubble jet (n.), bubble-jet (adj.)
buying guide
C
caller ID
caller ID/call waiting (caller ID
function)
camera phone (never hyphenate)
CanoScan
© 2011 Amazon Services LLC
HomeSite (Allaire)
home theater in a box (not HTIB)
home theaters in a box
home theater system (not theatre)
hot key
HoTMetaL (SoftQuad software)
HotSync
HP (abbreviation for Hewlett-Packard)
HTML
HyperCard (Macintosh)
Hyper Scan (JVC)
Hyper Surround (JVC)
hyperthreading
I
i2Go.com
IBM
iBook
ID3 tag (labels mp3 songs)
IEEE 1394 (same as FireWire)
i.Link
iMac
IMAP4 (e-mail protocol)
Imation
InDesign (Adobe)
Index Search (Panasonic)
Infinity
InFocus
InfoLithium
Illumi-Guide control
infrared
inkjet, inkjet printer
inline
insidephone (Panasonic)
Insta-Focus (Bushnell)
instant messaging (IM)
InstaVision (Bushnell)
Intel
IntelliFAX (Brother)
Intelligent Scanning Technology (HP)
IntelliMouse
Intellisync (Puma software)
InterAct
Internet service provider, or ISP
introscan (apparently not a trademark)
iPod, iPod mini, iPod nano, iPod
Page 19
R
RAM
rangefinder
RCA
RealAudio
RealVideo
Recoton
red-eye (n., adj.)
ReplayTV
REt
Return+ (JVC)
rewritable
Ricoh
Riflescope
ringtone
RJ-11 (phone plug/jack)
Rolling Stone
RS-232, RS-232-C (serial port
standards)
S
sample rate converter
Samsung
SanDisk
Sansui
Sanyo
scalable
Scanjet (HP)
S.E.A. equalization (JVC)
screen saver
Secured Encryption Technology
(SuperDisk)
Secure Digital card
Sennheiser
SDRAM (synchronous DRAM)
Sharp
Shockwave (Macromedia)
ShockWave (Panasonic)
ShockWave Metal (Panasonic)
ShowSaver memory protection
(RCA)
Shredmaster
Shure
SimpleSearch (ScanSoft)
SkipDoctor
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Canon
CaptionVision (multiple
manufacturers)
CardBus
carry case
Case Logic
Casio
Cat5
C battery
cc:Mail (Lotus)
CD (CD Digital Audio or CD Extra)
CD Graphics
CD-I
CD-i Bridge
CD Jogger (Panasonic)
CD Jogger+ (Panasonic)
CD LabelMaker (Data Becker)
CD Manager (Panasonic)
CD-MIDI
CD-R
CD-ROM (6x/6x/2x)
CD-ROM XA
CD single
CD Text (n., adj.)
CD-R, CD-RW, CD-R/RW
CD-RW (adj.), CD-writer (n.)
Celeron
CG silicon
ChanneLock (RCA)
chipset
ClearVoice
Click Wheel
Cobra
color-layering technology (printers)
ColorStream
ColorTRAK
ColorView screen (RCA camcorder)
combo (instead of combination--ex.,
TV/VCR combo)
Commercial Advance (licensed to
multiple manufacturers)
CompactFlash
Compact Modem Card (Panasonic)
component-video (adj.)
composite-video (adj.)
Compu Link
Compu Play
© 2011 Amazon Services LLC
photo, iPod shuffle
IO digital pen (Logitech)
Iomega
iPAQ (Compaq)
IrDA
iRiver
iTunes
ITU-T (communications standard)
i-zone (camera)
SmartScanner
SLR (acceptable on first reference;
stands for single-lens reflex)
Smart Autofocus (Canon)
SmartList (Elron)
SmartMedia
SmartMute (Magnavox)
smartphone
SmartScanner
SmartSound Plus (Magnavox)
Smart-UPS
J
smooth-motion scan
Socket Digital Phone Card
Jacket (Macally trademark)
SO DIMM (memory)
Java
SoftQuad
JavaScript
SOHO (small office and home office;
Jaz drive
avoid acronym on first mention)
JBL
Sony
Jensen
Sony Ericsson (phones)
Jetprinter
sound card
jewel case
SoundJam MP
JumpStart (children's software)
Southwestern Bell
JVC
SP3, SP4, etc. (Microsoft; short for
Service Pack 3, Service Pack 4, etc.,
K
for Windows NT)
Spacemaker (GE)
K (see K entry under "Abbreviations")
Spatializer
Kbps (abbreviation of kilobits per
second; add space between numeral and S/PDIF (Sony/Philips Digital Interface)
speakerphone
Kbps, ex: 80 Kbps)
Spectra lens coating (Canon)
Kensington
speed dial (n.), speed-dial (adj.)
Kenwood
Sprint
kernel
SquareSoft
KLH
standalone (n., adj.)
Klipsch
startup
Kodak
stereophone
Kogi
Stick It Right
Konica-Minolta
still-frame (n., adj.)
Koss
Stitch Assist (Canon)
Kyocera
Studio Acoustics
Super Audio CD (SACD acceptable
L
on second reference)
SuperDisk
Labtec
Super Extra Bass System (S-XBS)
LaCie
(Panasonic)
LAN
Super G
LANalyzer
Super Spectra lens coating (Canon)
landline
Page 20
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Conair
Coolpix (Nikon)
CopyJet (HP)
CreataCard (American Greetings)
Creative Kit (Polaroid)
Creative Labs
Cstar
Customer Care (HP)
Cyber-shot (Sony)
D
D/A (use digital-to-analog at first
mention)
DataFab
date book
D battery
DB-25 (type of computer plug)
DB-9 (type of computer plug)
dBV
dbx (brand name for audio equipment)
DDR DRAM (double data rate dynamic
random access memory)
DEC
Dell
Denor
Design Acoustics
Deskjet (HP)
DeskWriter
Diamond Multimedia
dielectric
DigiCom
Digital8 (JVC)
Digital Acoustic Processor (JVC)
digital audio outputs
Digital Camera Card (Casio)
digital comb filter
Digital DIN
Digital Research
digital spread spectrum (DSS
acceptable after first mention)
Digital Theater Sound
digital-to-analog (D/A acceptable after
first mention)
Digital Viewcam (Sharp)
Direct3D (video standard)
DirectCD (software)
© 2011 Amazon Services LLC
LandWare
LANtastic
laptop (or notebook)
Laral
LaserJet
last-number redial
LCD
Leica
Lexmark
Light Tower (a remote control from
Panasonic)
LineShare (WebTV)
Linksys
Linux
lithium-ion battery
LiveMotion (Adobe)
Logitech
lux
M
MacBook
MacBook Pro
Mac mini
Mac OS (use for all Macintosh operating
systems, including Mac OS X)
Mac OS X 10.1 (use for all post-X
versions of the Mac OS)
MacPac
Mac Pro
Magellan
Magix
Magnavox
ManageWise
MAPI (Message Application
Programming Interface)
Map 'N Track
MasterCube
Master Touch Universal Glo-In-TheDark
matrix surround sound
Maxell
MaxTech
Maxtor
MB (abbreviation for megabytes; add
space between numeral and MB, ex: 32
Page 21
Super Video CD
surge suppressor (not surge
protector)
SurgeMaster
surround sound (n., adj.)
Suunto
SVGA (video standard)
S-VHS
S-video (except in Tech Specs)
sync, synced, syncing
synchro recording
synchro start
T
T-1 (Internet access)
tablet PC
TalkAbout (Motorola)
Tamron (Motorola)
Tape Program Search (Panasonic)
Targus
T-Buffer digital cinematic effects
(3dfx)
TDK
Teac
Technics
Texas Instruments
THD (acceptable on first mention in
specs; stands for "total harmonic
distortion")
The Learning Company
thermal inkjet
ThrustMaster (Guillemot)
Thomson Consumer Electronics
.TIF (file type)
TiVo
Toner Saver (Lexmark)
Toshiba
Toslink
total harmonic distortion (THD
acceptable on first mention in specs)
touchpanel, touchscreen
touch-tone
touch-typing (n.)
touch-type (adj.)
traceroute
Tracker
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
DirectInput (Microsoft)
DirectMusic (Microsoft)
DirectSound (Microsoft)
DirectSound 3D (Microsoft)
DIRECTV
Discman
Discwasher
Diskeeper
Divx
DLX
D-Link
DNR Perfect (Toshiba)
Dolby Digital
Dolby Pro Logic
Dooney & Bourke
DOS (general disk operating system;
check context, as MS-DOS is often the
operating system in question)
dpi
DragonBall (Motorola)
DSS (use digital spread spectrum at
first mention)
DTS (digital theater system, generic)
Dual-Deck (Go-Video trademark when
referring to VCRs)
Duofol (Sennheiser)
DVD
DVD-Audio
DVD-R
DVD-RAM
DVD-ROM
DVD-R/RW
DVD-RW
DVD+R
DVD+R/RW
DVD+RW
DVD±RW
DVD Text
DVD-universal
DVD-VCR
DVD-Video
dynamic bass boost system (DBBS)
dynamic HTML
Dynamic Super L
E
© 2011 Amazon Services LLC
MB)
Meade
Mega Bass (Sony)
Mega Pixel (Polaroid)
Mega Storage (Sony)
Memorex
Memory Stick
message-waiting indicator
MHz (abbreviation for megahertz; add
space between numeral and MHz, ex:
900 MHz)
Micro Innovations
Microdrive (IBM)
MicroMV
Micro Piezo (Epson)
MicroProse
Microsoft
Microsoft .NET
Microsoft Office v. X for Mac
Microsoft wireless communications
kit
microstereo
Microtek
MIDI (Musical Instrument Digital
Interface)
Midland
midrange
milliamp
millimeter (spell out, except "35mm
film," "28-120mm zoom lens")
mini-CD
minidisc
MiniDV
mini-movie
miniSD
minisystem
Minolta
modes (lowercase mode names--arcade
mode, versus mode, etc.)
mono
Motorola
mouse pad
mouse, mice
Movie Advance (licensed to multiple
manufacturers)
MPEG-1 (compression standard)
MP3
Page 22
TravRoute
TRENDNet
TriPad
Tripp LIte
true color
TrueType
Tungsten
TurboTax (Intuit)
TV (instead of television)
TWAIN (Technology Without an
Interesting Name)
TwiN Texel (nVidia)
two-way radio
U
Ultrawide Bandwidth
Umax
Uniden
Universal Easicon
Universal Plug and Play (UPnP)
universal remote control
Unix
unlocked
unwired
up-converting
upgradable
USB (acceptable on first mention)
USB flash drive
USB auto connect
USB flash drive
USB universal connector
user's manual
U.S. Robotics
V
Vaio
vCard
V CAST (Verizon)
V-chip
VCP
VCR
VCR Plus+
VHS
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
earbud
EarHugger
Easicon (Panasonic)
EasyShare(Kodak)
EIDE (standard for hard drives)
Elasti-mesh side pockets (Samsonite)
Electronic Shock Absorption (Philips,
others)
Elite Rudder Pedals (ThrustMaster)
Elph
Emerson
Energizer
EnergySaver
Epoc
Epson
ErgoMouse
ErgoPAD
EtherFast (Linksys)
EtherLink
Ethernet
EV-DO
ExacTrak
Expansion Pak (Nintendo)
ExpressBus
Extended Data Service (standard set
by FCC)
Extreem pack exterior (Samsonite)
eyemodule (lowercase trademark)
EZ Copy (Go-Video)
MP3Mail (i2Go.com)
mp3PRO
MS-DOS
multifunction (n., adj.)
MultiMediaCard (or MMC card)
Multi Sound Processor (Aiwa)
Mustek
N
n- (generic number, as in n-tier
architecture)
N64
Nakamichi
Natureview (Bushnell)
NEC
NEOGEO
.NET (Microsoft)
NetBIOS
Netgear
NewKidCo
New Media Tech
Nexus (Samsung)
NFR (Noise Filtration Recording)
(Aiwa)
ni-cad (not Ni-Cad or Ni-Cd)
NITEglo (RCA)
NiMH
nonplayer character (NPC acceptable
after first mention)
Novell NetWare NTFS (NT file system)
NVIDIA
nWo (New World Order wrestling
federation)
O
OfficeConnect
Officejet (HP)
Ogg Vorbis
ohms
Okidata
Olympus
Onkyo
onscreen
ooma
© 2011 Amazon Services LLC
Page 23
VHS-C
video card
Video CD (digital)
videoconference
videocassette
videophone
viewcam
ViewSonic
Viking Memory Finder (n.), Viking's
Memory Finder (attr.)
virtual 3-D surround sound
virtual Dolby
virtual surround sound
viruslike
VisionTek
voice-activated system, voice
activation system
voice mail
Voice over IP (VoIP)
volts
VOX (voice-activation feature)
V-Sensor (Aiwa)
VTech
W
walkie talkie
Walkman
watts
waypoint
Webcam
WebTV
Wheel Mouse
Whistler
Wide Area Augmentation System
(WAAS)
widestream
Wi-Fi
Windows 9x (short for Windows 95
and 98)
Windows Me
Windows NT Server
WingMan
Wireless-B
Wireless-G
WON.net
WordPerfect
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
OpenGL (video standard)
Opti-Trac
oversampling
Worm Light
WYSIWYG (What You See Is What
You Get)
X
x (6x/6x/2x CD-ROM drive; 25x
zoom)
Xbox
xD
Xerox
XMetaL (SoftQuad)
X Window System
Y
Yamaha
Z
Z chassis
Zenith
ZENworks
Zhumell
Zip drive
ZIP file
zoom: 8x, 32x
© 2011 Amazon Services LLC
Page 24
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Appendix B
Sub-Category Style Guides
Small Office Home Office (SOHO)
Titles for Small Office Home Office:
Brand + Series Name + Product Name + Product Type + (model #)
Printer title examples:
 Canon Pixma MX850 Office All-in-One Printer (2436B002)
 HP Photosmart C7280 All-in-One Printer (CC567A#ABA)
 Lexmark X4550 Wireless All-in-One Photo Printer (1410600)
 Epson Stylus C88+ Inkjet Printer (C11C617121)
Scanner title examples:
 Canon CanoScan 8800F Color Film/Negative/Photo Scanner (2168B002)
 Fujitsu ScanSnap S510 Instant PDF Sheet-Fed Scanner
 NeatReceipts Professional Mobile Receipt and Document Scanner and Software Combination (Version 3.0)
Other title examples:
 Texas Instruments TI-89 Titanium Graphing Calculator
 Panasonic DECT 6.0 3-Handset Expandable Digital Cordless Phone System (KX-TG1033S)
 Franklin TG-490 Speaking Translator
 Fellowes Powershred P-57Cs Shredder (32057)
Feature Bullets for Small Office Home Office:
 Bullet 1: Overall synopsis of product
 Bullet 2: Major feature(s)
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Included accessories
Examples:
 All-in-one device can fax, copy, scan, and print
 Built-in Ethernet jack allows simple connection to a network
 Prints at a maximum of 9600 x 2400 dpi for great photos
 Built-in memory card reader and 2.5-inch display allows for photo prints directly form a memory card
 Automatic document feeder enables automatic duplexing
Personal Computers
(laptops, desktop computers, tablets, and netbooks)
Titles for Personal Computers:
© 2011 Amazon Services LLC
Page 25
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Brand + Series + Model + Notebook screen size + Laptop/Desktop + (Color [if applicable])
Examples:
Toshiba Satellite U405D-S2848 13.3-Inch Laptop (Fusion)
Apple MacBook Pro MB133LL/A 15.4-Inch Laptop
Sony VAIO VGN-SR140E/P 13.3-Inch Laptop (Pink)
HP Pavilion M9350F Desktop
For more examples, visit the Amazon.com Notebooks and Desktops stores.
Computer and Tablet Accessories
(laptop and tablet batteries, chargers, carrying cases, anti-glare/display filters, stands, docks, port replicators, cooling
pads/lap pads, locks and security, styli, screen protection)
Titles for Computer and Tablet Accessories:
Brand + Product + (model # [if applicable])
Titles should be 150 characters or less.
Do not include condition types (e.g. “New,” “Refurbished,” “Remanufactured,” etc.) in the title. To list products in various
conditions, review the Condition Guidelines in seller Help.
Do not include terms like “Original,” “Genuine,” “Free,” “Bonus,” “Price,” “Exclusive,” or “A $XX Value” in titles.
Do not use the term “OEM” in your title (or elsewhere) because it might be confusing to customers.
If a model number is included, add it at the end in parenthesis. Don’t start off with the model number.
In general, do not mention color in the title, unless it is a special feature of the product, like a limited edition for which color
is important (e.g. Microsoft Wireless Notebook Optical Mouse 3000--Dragon Fruit Pink).
If you are unsure about the exact product name, check the manufacturer’s website to see what they call the product. More
often than not, that is the format that we use.
The first letter of each word in the title should be capitalized, unless the product name or manufacturer name is
deliberately spelled with a lowercase letter (such as Apple iPad with Retina Display MD510LL/A) or in all caps.
Manufacturers with Unusual Names or Spelling:
3Dconnexion
D-Link
InFocus
Netgear (don’t use all caps)
ooma (first letter is lowercase)
SwissGear (all one word)
TRENDnet
VisTablet
ZyXEL
© 2011 Amazon Services LLC
Page 26
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS
Spell out words such as inches, feet, pounds, and other types of measurements.
Do not include marketing terms that are not actually part of the product’s name. “Super-Fast Netgear Router” should read
“Netgear Router.” Feature and benefit information can be surfaced elsewhere.
Size information should only be included in titles when it differentiates the Item from similar Items.
Examples of good accessories titles:
Logitech V20 Notebook Speakers
Logitech V220 Cordless Optical Mouse for Notebooks
Example of bad accessories title:
Logitech 967740-0403 Internet 350 Vista Qualified Usb Keyboard – Black
The part number is too close to the beginning of the title, “Usb” must be in all caps, and “Black” is not a special feature
and should not be included.
Titles for Computer and Tablet Accessories with Compatibility:
[Brand] + [Product Name] + ([Model Number] if applicable) + [“for ” + base device or base device series]
Do not list all the model numbers with which the product is compatible. Use the base device series if the product is
compatible with more than one model. Titles should be 150 characters or less. Compatible models and model numbers
can be listed in the product description.
Examples of good titles for products with compatibility:
 Apple 85W MagSafe Power Adapter for MacBook Pro (MC556LL/B)
 Compaq Lithium Ion Battery for Presario 700 Series Laptops
Example of bad title with too many compatible models listed:
 New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series
Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011
92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102
Titles for Generic Computer and Tablet Accessories with Compatibility:
[Product Name] + ([Model Number] if applicable) + [“for ” + base device or base device series]
Example:
 Lithium Ion Battery for Lenovo X300 Series
Brand for Computer and Tablet Accessories:
Use the brand name of the manufacturer. Do not use the brand name of a base device manufacturer simply because your
accessory is compatible with it. For example, do not use “Dell” as the brand name for a generic laptop battery that is
compatible with Dell laptops. Use the term “Generic” as the brand for generic products. Use of incorrect brand names is
misleading to customers.
Bullet Points for Computer and Tablet Accessories:
 Bullet 1: Overall synopsis of product. Example: Pen tablet with USB connection
 Bullet 2: Major feature. Example: 1,024 levels of pressure-sensitivity
© 2011 Amazon Services LLC
Page 27
July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS



Bullet 3: Minor feature. Example: Customizable menu shortcut buttons
Bullet 4: Materials and construction (if important, if not, another feature is fine). Example: Thick, durable overlay
Bullet 5: Warranty or accessory information: Example: Limited lifetime warranty
Product Description for Computer and Tablet Accessories:
Example: On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innovative
Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music,
browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and
more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in
the room.
Warranty Information for Computer and Tablet Accessories
Provide accurate warranty information in the bullets and/or product description and listing comments. When listing
products with the “New” condition type, the original manufacturer's warranty, if any, must apply (see Condition
Guidelines). Do not indicate that the product has a valid manufacturer’s warranty if it does not. Do not indicate that use of
your computer or tablet accessory “will not void the warranty“ of the base device.
Example of prohibited warranty information:
The Techno replacement battery for Dell Inspiron models will not void the original manufacturer’s warranty.
Computer Components
(internal hard drives, motherboards, CPUs, computer memory, computer cases, etc.)
Titles for Computer Components:
Brand + Model Number and/or Model Name + Defining Spec and/or Interface + (color, #-pack [if applicable])
Note: To aid in more effective search, use “-Inch” or the word “Inches” in place of quotes and place a space before terms
like MB, GB, Mhz, RPM etc.
Example: Western Digital Caviar 1 TB SATA 6 GB/S 7200 RPM 64 MB Cache Internal 3.5-Inch Desktop Hard Drive
(Bulk/OEM)
Images for Computer Components:
 Primary image should be a .jpg or .tif at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to
take full advantage of zoom
 Images should be on a white background. If the product is white, use drop shadows to offset it.
st
 1 Image: Product shot without packaging
nd
 2 Image: Retail packaging shot
rd
 3 Image: Overhead product shot (if applicable) or ¾ product shot
th
 4 Image: Included accessories shot (if applicable) or lifestyle shot
 Additional images can show close up shots of ports, features, or lifestyle images.
Bullet Points for Computer Components (by subcategory):
Hard Drives (Internal)
 Bullet 1: Capacity (ex: 500 GB, 1 TB, etc)
 Bullet 2: RPM, Cache (if available, ex: 5400 RPM, 8 MB Cache)
© 2011 Amazon Services LLC
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July 2013
CATEGORY STYLE GUIDE: CONSUMER ELECTRONICS



Bullet 3: Interface (ex: SATA)
Bullet 4: Form Factor (ex: 3.5 inch, etc)
Bullet 5: Notable Feature or Warranty Info (ex: “Seagate 5 Year Warranty”)
Motherboards
 Bullet 1: Chipset (ex: Intel X48, 1600 MHz Bus Speed)
 Bullet 2: # of Memory Slots, Memory Supported (4 Memory Slots (up to 8 GB), DDR3 1600/1333/1066/800)
 Bullet 3: CPU Socket Type (ex: LGA 775)
 Bullet 4: Form Factor (ex: ATX Form Factor)
 Bullet 5: Notable Features or Warranty Info (ex: “Gigabit LAN, Integrated 8 Channel Audio”)
CPUs





Bullet 1: Clock Speed (ex: 2.66 Ghz)
Bullet 2: Processor Type (Intel Core 2 Quad)
Bullet 3: CPU Socket Type (ex: LGA 775)
Bullet 4: Bus Speed (ex: 1333 fsb)
Bullet 5: Cache Size (ex: “12 MB Cache”)
Memory
 Bullet 1: Capacity, + detail if available (ex: 2 GB Kit (2 x 1 GB))
 Bullet 2: Memory Speed Technology (ex: DDR2 800 (PC2 6400))
 Bullet 3: Memory Form Factor (ex: UNBUFFERED NON-ECC 184-PIN DIMM)
 Bullet 4: Voltage (ex: 2.1v)
 Bullet 5: Memory CAS Latency (ex: “4”)
Video Cards
 Bullet 1: Video card chipset (ex: GeForce 9800 GTX)
 Bullet 2: Memory size and speed (ex: 512 MB GDDR3)
 Bullet 3: Card interface (ex: PCI Express 2.0 x16)
 Bullet 4: GPU core clockspeed (ex: 600 Mhz GPU Clock)
 Bullet 5: Memory (effective) clockspeed (ex: 1800 Mhz Effective Memory Clock)
Power Supplies
 Bullet 1: Certifications if available OR efficiency rating (ex: Designed to meet 80PLUS Certification)
 Bullet 2: SLI certified TES or NO (ex: SLI Certified: YES)
 Bullet 3: Number of +12V rails (ex: +12V Rails: 4)
 Bullet 4: Maximum Power Rating (ex: Maximum Power: 750 Watts)
 Bullet 5: Power Supply Type (ex: Supports EPS12V v2.91 and ATX12V systems)
PC Cases
 Bullet 1: Case Construction Material (ex: Case Construction Material: Steel / Plastic)
 Bullet 2: Case Type or Form Factor (ex: ATX Mid Tower)
 Bullet 3: Included Fans, by size (ex: 4 120 mm Fans, 2 90 mm Fans)
 Bullet 4: Front Ports (ex: Front Ports: USB, Audio. e-SATA)
 Bullet 5: Motherboard Compatibility (ex: Motherboard Compatibility: Extended ATX, ATX, Micro ATX)
Sound Cards
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Bullet 1: Audio Chipset (ex: Sound Blaster X-Fi)
Bullet 2: Sound Channels Supported (ex: Sound Channels Supported: 7.1)
Bullet 3: Digital Audio Conversion Rate and Sample Rate (ex: 24-bit Analog-to-Digital conversion of analog inputs
at 96 kHz sample rate)
Bullet 4: Ports available on the card (ex: Line-in, Line-out, Mic, Subwoofer, Front, Rear, Side, etc)
Bullet 5: Card Interface (ex: Interface: PCI)
PC Cooling Products
 Bullet 1: Included Fans, by size (ex: 4 120 mm Fans, 2 90 mm Fans)
 Bullet 2: Product Construction Material (ex: Product Construction Material: Copper)
 Bullet 3: Air Flow (ex: Air Flow: 47.2 CFM)
 Bullet 4: Fan Speed (ex: Fan Speed: 3000 RPM)
 Bullet 5: Special Feature (ex: “Folding design for easy storage and transportation”)
Computer Peripherals
(mice, keyboards, webcams, computer speakers, pc gaming hardware, external hard drives, etc.)
Titles for Computer Peripherals:
Brand + Product + (model # [if applicable])
If a model number is included, add it at the end in parenthesis. Don’t begin with the model number.
In general, color is not necessary in the title. Do not mention color in the title unless it is a special feature of the product,
such as a limited edition for which color is important (such as the Microsoft Wireless Notebook Optical Mouse 3000 Dragon Fruit Pink). If you are unsure whether the color is important, do not put the color in the title.
If you are unsure about the exact product name, check the manufacturermanufacturer’s website. More often than not, that
is the format that we use.
The first letter of each word in the title should be capitalized, unless the product name or manufacturermanufacturer’s
name is deliberately spelled with a lowercase letter (such as ooma Core VoIP Phone System with No Monthly Phone
Service Bills) or all caps.
Sample Manufacturers with Unusual Names or Spelling:
3Dconnexion
D-Link
InFocus
Netgear (don’t use all caps)
ooma (first letter is lowercase)
SwissGear (all one word)
TRENDnet
VisTablet
ZyXEL
Spell out words such as inches, feet, pounds, and other types of measurements.
Size information should only be included in titles when it differentiates the Item from similar Items.
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Examples of good Computer Peripheral titles:
Logitech V20 Notebook Speakers
Logitech V220 Cordless Optical Mouse for Notebooks
Examples of bad Computer Peripheral titles:
New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops /
Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071
92P1075 92P1087 92P1089 92P1091 9291101 9291102
Includes too many details
Logitech 967740-0403 Internet 350 Vista Qualified USB Keyboard – Black
Part number too close to the beginning
USB should be in all caps
“Black” is not a special feature and should not be included
Bullet Points for Computer Peripherals:
 Bullet 1: Overall synopsis of product.
Example: Pen tablet with USB connection
 Bullet 2: Major feature.
Example: 1,024 levels of pressure-sensitivity
 Bullet 3: Minor feature.
Example: Customizable menu shortcut buttons
 Bullet 4: Materials and construction (if important, if not, another feature is fine).
Example: Thick, durable overlay
 Bullet 5: Warranty or accessory information:
Example: Limited lifetime warranty
Product Descriptions for Computer Peripherals:
Example:
On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innovative
Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music,
browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and
more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in
the room.
Home Entertainment
(televisions, home theater, home video projectors, home audio, etc.)
Image Guidelines for all Televisions, Projectors, and Disc Players:
 Up to 9 images may be uploaded per product (1 main image plus 8 additional images)
 .jpg or .tif format
 At least 1000 pixels by 1000 pixels (3000 by 3000 pixels if you want to take full advantage of zoom)
 Images must be named ASIN.pt##.jpg or ASIN.pt##.tif in order to upload
Best practices for the types of images to use:
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Right-facing 45-degree angle product shot without packaging
o If you don’t have an angle shot, use a Front View for this image
o White background; for white products, add a drop shadow to emphasize the product
o Product must occupy at least 80% of the image area
Front View
Left-facing 45 degree alt angle shot
Side View
Alt Side View, if available
Rear View
What’s in the box
Image that shows scale of product
Lifestyle images
Product specification charts
Titles for Home Entertainment:
 Always spell out weight and dimension terms (i.e. 52-Inch, not 52”). Using measurement symbols hurts free
search.
 Use Title Case. The first letter of each word in the title should be capitalized, unless the manufacturer deliberately
uses lowercase or uppercase letters.
 If color is applicable, please add it at the end in parenthesis.
 Do not include terms like “Free,” “Bonus,” “Price,” or “Exclusive,” or “A $XX Value.”
 Do not include marketing terms that are not actually part of the product’s name. Marketing terms in the title make
it harder for customers to know what the product is. Feature information is surfaced.
 For bundles, use the title of each product included in the bundle. Separate product titles with “and” or serial
commas if there are more than two products in the bundle. Add the word “Bundle” at the end.
o Example: Product 1, Product 2, and Product 3 Bundle.
Product Descriptions for Home Entertainment:
 Be concise.
 Do not mention other brands by name.
 This content should be static. Do not mention price or promotional offers that may change.
 Example
At only 1.9 inches thick, Samsung's striking new 850 series offers all of the features of the 750 Series models in
an incredibly thin, sleek package. The Series 8 1080p LCD HDTVs have all of the features you'd expect from a
top-of-the-line Samsung - superb image, a blazing-fast 4ms response time, 120Hz refresh rate with Automation
plus image interpolation technology for smooth fast motion, and rich interconnectivity, all wrapped in the stylish
"TOC" color-infused bezel. Enjoy MPEG and .JPG files stored on external devices by connecting through a sidemounted USB 2.0, turning their LCD into a full-scale home viewing gallery, or connect their MP3 players for a
dynamic audio experience. Includes remote control and batteries; mini remote control and lithium battery;
warranty card/registration card/safety guide manual; program CD; power cord; cleaning cloth; and owner’s
instructions.
Televisions
(LCD, plasma, projectors, CRT)
Titles for Televisions:
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Brand + Model Family + Model # + #-inch + Resolution + Display Type (LCD, Plasma, DLP, OLED, or Laser) + Flat-Panel
HDTV or Rear-Projection or HDTV or Home Theater Projector
Examples
Sony Bravia M-Series KDL-19M4000/D 19-Inch 720p LCD HDTV, Orange
Samsung LN46A630 46-Inch 1080p 120Hz LCD HDTV with RED Touch of Color
Panasonic Viera TH-50PX80U 50-Inch 720p Plasma HDTV
Sharp Aquos LC32GP3UW 32-Inch 1080p LCD HDTV, White
Bullet Points for Televisions:
 Display h (in) x w (in); resolution h (px) x w (px)
 Image Aspect Ratio; Refresh Rate
 Inputs & Outputs
 Audio System
 What’s in the box; Warranty
Disc Players and Recorders
(DVD players, Blu-ray players, DVD recorders)
Titles for Disc Players and Recorders:
Brand + Model Name + Model # + #-Disc [if more than 1] + Format [Blu-ray Disc/DVD/Upconverting DVD/xDE/VHS/Digital
Video] + Recorder or Player
Bullet Points for Disc Players and Recorders:
 Video Output
 Video upscaling
 Audio Output
 UI and/or wireless features, ports
 What’s in the box; Warranty info
Home Audio
(audio receivers, speakers, home-theater-in-a-box, etc.)
Titles for Home-Theater-In-A-Box (HTIB):
Brand + Series + Model Number + Channels + Form Factor + (Number of Speakers, Color)
Example: Onkyo HT-S5100 7.1 Channel Home Entertainment System (Set of Nine, Black)
Titles for Receivers:
Brand + Series + Model + Watts + Channels + Form Factor + (Color)
Example: JVC RX-D202B 700-Watt 7.1-Channel A/V Surround Sound Receiver (Black)
Titles for Loudspeakers:
Brand + Series + Model + Form Factor + (# of speakers, which channel, Color)
Example: Definitive Technology BP7000SC Tower Speaker (Single, Left Channel, Black)
Camera & Photo
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(cameras, lenses, camcorders, telescopes, binoculars, camera/camcorder accessories)
All Consumer Electronics products on Amazon.com are assumed to be US-market with full retail packaging unless otherwise
noted in the title.
Titles for Camera & Photo – General Products:
Brand + Series + Model + Product + "with" Unique Features [if applicable] + (Color, Packaging [if applicable])
Example: Canon EOS Rebel XTi 10.1MP Digital SLR Camera with 2.5-Inch LCD (Black, Body Only)
Titles for Camera & Photo – Non-US Market Products (sometimes referred to as gray market):
1
Brand + Series + Model + Product + "with" Unique Features [if applicable] + " - International Version with No Warranty"* +
2
(Color, Packaging [if applicable]* )
Note 1: " - International Version with No Warranty" applies to all non-US market products. Do not use the term “Gray Market.”
Note 2: "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
Example: Canon EF-S 18-200mm f/3.5-5.6 IS Standard Zoom Lens for Canon DSLR Cameras - International Version with
No Warranty
Titles for Camera & Photo – Replacement or Generic Accessories:
Third Party Brand + Model + "Replacement" + Product + "for" + OEM Brand + OEM Series/Model + (Color, Packaging
2
[if applicable]* )
Note 2: "(Bulk Packaging)" should be added to the title for all non-retail packaged products.
Example: Digital NC Replacement High Capacity Battery for Canon LP-E6 (Bulk Packaging)
Titles for Camera & Photo – Product Bundles:
Main Brand + Main Model + Main Product + "Bundle with " + Product2 + " & " Product3 + … (Color, Packaging
[if applicable])
Example: Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case (Blue)
Portable MP3 Players
Titles for Portable MP3 Players:
Apple iPod and Microsoft Zune only: Manufacturer + Player Name + Storage Capacity + Color + (Player Generation)
Examples:
iPod nano 8 GB Black (3rd Generation)
iPod shuffle 2 GB Purple (2nd Generation)
Zune 8 GB Digital Media Player Black (2nd Generation)
All other players: Manufacturer + Player Name + Storage Capacity + Item Type + Notable Features [if applicable] +
(Color)
Player Name and Storage Capacity are interchangeable
Examples:
Creative Zen Stone 2 GB MP3 Player with Built-in Speaker and Clip (Blue)
Sony 2 GB Walkman Video MP3 Player with FM Tuner (Black)
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Bullet Points for Portable MP3 Players:
 Bullet 1 Capacity and how many songs and/or videos it stores
 Bullet 2 Battery life for audo and/or video
 Bullet 3 Display size and format
 Bullet 4 File support (audio, video, picture); other features
 Bullet 5 Warranty
Titles for MP3 Player Accessories:
For cases, skins, armbands, batteries, and jackets:
Manufacturer + Item + for + Player Model Compatibility + Player Generation + Player Capacity [if applicable] + (Color)
For compatibility with iPods, it must be listed as 1G, 2G, 3G, 4G, 5G, 5.5G, 6G, etc.
Examples:
DreamGear Luxury Case for iPod nano 1G (White)
Gecko Gear Silicone Skin for iPod nano 2G (Black)
DLO nanoShell Case for iPod nano 1G, 2G (Fuchsia)
Apple iPod Dock for iPod nano 2G
For compatibility with Zune, the Player Generation is not included, just the Storage Capacity:
ezGear ezSkin Silicone Case for Zune 30 GB (Black Onyx)
Zune Leather Case for Zune 4 GB, 8 GB (Black)
For docks, cords, chargers, headphones, and FM transmitters that are NOT for a specific player only:
Manufacturer + Item + for + Player Brand + (Color)
Example: Athena iVoice Direct Radiating Dock & Sound System for iPod and MP3 Players
Bullet Points for MP3 Player Accessories:
 Bullet 1:
Player compatibility
 Bullet 2:
Any
 Bullet 3:
Any
 Bullet 4:
Any
 Bullet 5:
Any
GPS & Car Electronics
Titles for GPS Units:
Brand + Model Name + Model Number + Screen Size (-Inch) + "Bluetooth" [if applicable] + "Portable GPS Navigator"
Examples:
Garmin nüvi 880 4.3-Inch Widescreen Bluetooth Portable GPS Navigator
Magellan Maestro 4250 4.3-Inch Widescreen Bluetooth Portable GPS Navigator
Bullet Points GPS Units:
 Bullet 1: Included Map Coverage
 Bullet 2: Text-to-Speech (if applicable)
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Bullet 3: Media Capabilities (photo viewer, MP3 player, video Player)
Bullet 4: Other unique features (voice command, photo-navigation
Bullet 5: Battery Type, Battery Life, Warranty
Titles for Handheld GPS:
Brand + Model Name + Model Number + Screen Size [-Inch] + "Bluetooth" [if applicable] + "High-Intensity" [if applicable]
"Color" [if applicable] + "Mapping" [if applicable] + "Handheld GPS"
Example: Garmin Colorado 400c 2.4-Inch with US Coastal Waters Preloaded Maps Handheld GPS Unit
Bullet Points for Handheld GPS:
 Bullet 1: Included Map Coverage
 Bullet 2: Display resolution (color display, sunlight-readable)
 Bullet 3: Monitoring capabilities (heart monitor, speed sensors, compass, altimeter)
 Bullet 4: Other unique features (touchscreen, map sharing, photo-navigation)
 Bullet 5: Battery Type, Battery Life, Warranty
Titles for Car Stereo Head Units:
Brand + Series + Model Number + Watts + Channels [if applicable] + Media Type (CD/MP3/Cassette) + Form Factor
(deck/receiver) + (color [if applicable])
Example: JVC KDP-DR40 50 Watts CD/MP3/WMA Receiver
Bullet Points for Car Stereo Head Units:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Titles for Car Speakers and Amps:
Brand + Series + Model Number + Size + Watts + Configuration [2-Way, 3-Way, etc.] + Form Factor [Coaxial,
Components, etc.] + Product [Speakers, Amplifier, etc.] + (Single/Pair)
Examples:
Pioneer TS-G1642R 6.5-Inch 180 Watts 2-Way Coaxial Speakers (Pair)
JVC KX-L1000D 500 Watts Class-D Monoblock Amplifier
Bullet Points for Car Speakers and Amps:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Titles for Car Video:
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Brand + Series + Model Number + Media Type [iPod, CD, DVD] + Size [-Inch] + Format + Form Factor [In-Dash,
Overhead, Headrest] + Product
Example: Boss Audio BV7VT 7-Inch Slim Mount Headrest TFT Video Monitor
Bullet Points for Car Video:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Titles for Marine Navigation:
Brand + Model Name + Model Number + Screen Size [-Inch] + “Bluetooth” [if applicable] + “Marine GPS Navigator” + “and
Chartplotter” [if applicable]
Example:
Garmin GPS Map 276C 3.8-Inch Marine GPS Navigator and Chartplotter
Bullet Points for Marine Navigation:
 Bullet 1: Included Map Coverage
 Bullet 2: Display resolution (color display, sunlight-readable)
 Bullet 3: Satellite / Weather information
 Bullet 4: Other unique features (touchscreen, map sharing, photo-navigation)
 Bullet 5: Battery Type, Battery Life, Warranty info
Titles for Car Security Systems:
Brand + Series + Model Number + Form Factor
Example: Hornet 740T Security System
Bullet Points for Car Security Systems:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major features
 Bullet 4: Minor features
 Bullet 5: Warranty
Titles for Radar Detectors:
Brand + Series + Model Number + Number of Channels + Form Factor + (Display Color)
Examples:
Escort Passport 8500 X50 Radar and Laser Detector (Blue Display)
Cobra Electronics XRS-9950 12 Band Radar Laser Detector
Bullet Points for Radar Detectors:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
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Bullet 3: Major features
Bullet 4: Minor features
Bullet 5: Warranty
Titles for Car Audio and Video Accessories:
Brand + Series + Model Number + Form Factor + (Format, Color)
Bullet Points for Car Audio and Video Accessories:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Titles for GPS Maps and Services:
Brand + Model Name + Model Year + Version + Map Type [if applicable] + Media Type + Media Load Type
Example: Garmin Colorado 2009 United States Topographic Map Digital Download
Bullet Points for GPS Maps and Services:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Titles for GPS and Navigation Accessory:
Brand + Series Name + Model Name + Model Number [if applicable] + Form Factor + “with” Unique Thing* [if applicable] +
(color, #-pack [if applicable])
Bullet Points for GPS and Navigation Accessory:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Warranty
Home Electronics Accessories
Titles for Blank Media:
Brand + Series + Model Number + Capacity + Speed + Format + (# in case/spindle)
Example: Memorex 8.5GB 8X Double Layer DVD+R (50-Pack Spindle)
Bullet Points Blank Media:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
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Bullet 3: Major features
Bullet 4: Minor features
Bullet 5: Included accessories
Titles for A/V Cables:
Brand + Series + Model Number + Form Factor + (Length in meters, Color)
Example: Cables To Go Velocity 40315 HDMI Digital Video Cable (2 Meters, Blue)
Bullet Points for A/V Cables:
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major features
 Bullet 4: Minor features
 Bullet 5: Included accessories
Unlocked Cell Phones and Accessories
Titles for Unlocked Cell phones:
Brand + Model/Differentiator + "Unlocked Cell Phone with" + Camera | 3G Data Speed | GPS | Media | Expandable
Memory - U.S. | International + "Version" + with | with No + "Warranty" + (Color)
Example:
Sony Ericsson Vivaz U5i Unlocked GSM Smartphone with 8 MP Camera, Touch Screen, Wi-Fi, and GPS - International
Version with No Warranty (Black)
Note that 3G and 4G are used only if the phone is compatible with US 3G or 4G networks.
Bullet Points for Unlocked Cell Phones:
For special features:
 Bullet 1: Frequencies
 Bullet 2: Special differentiating features - i.e., slide-out QWERTY keyboard, touchscreen navigation, blender
 Bullet 3: Camera/video capture; multimedia capabilities; expandable memory
 Bullet 4: Bluetooth connectivity (handsfree and/or A2DP music); Wi-Fi; GPS
 Bullet 5: Talk time and standby time
If the phone has no special features:
 Bullet 1: Frequencies
 Bullet 2: Camera/video capture; multimedia capabilities; expandable memory
 Bullet 3: Bluetooth connectivity (handsfree and/or A2DP music); Wi-Fi; GPS
 Bullet 4: Misc., including Screen size; email and/or instant messaging access; voice commands; etc.
 Bullet 5: Talk time and standby time
Example frequency bullet (with choices separated by pipe characters):
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Unlocked quad-band | tri-band GSM cell phone compatible with 850/900/1800/1900 | 900/1800/1900 frequencies and
US | International 3G compatibility via 850/1900/2100 UMTS/HSDPA plus GPRS/EDGE data capabilities
Office Products
Titles for Office Products:
Brand + Product Name + Product Type + Size [if applicable] + Color + Package Quantity + (Case Pack Quantity [if
applicable]) + (Model #)
Writing Instrument Examples:
 Dixon Ticonderoga Woodcase No. 2 Lead Pencils, 0.7 Millimeter Lead, Yellow Barrel, 96-Pack (13872)
 Pentel Sharp Kerry Mechanical Pencil, 0.5 Millimeter Lead, Metallic Blue Barrel, 1 Count (P1035C)
 Sharpie Ultra Fine Permanent Markers, Assorted Colors, 24-Pack (23893)
 Sharpie Fine Point Permanent Paint Markers, Black, 5-Pack (144-Pack Carton) (30665)
Paper Examples:
 HP Office Quickpack Paper, 8.5 x 11 Inches, White, 2500-Sheet Carton (11210-3)
 HP 3-Hole Punched Multipurpose Paper, 8.5 x 11 Inches, White, 500-Sheet Ream (X12345)
 Mead Grad 3-Subject Recycled Wirebound Notebook, 6 x 9.5 Inches, Multicolor, 1 Count (X12345)
 Post-it Super Sticky Lined Notes, 4 x 4 Inches, Assorted Colors, 90-Sheet Pad (6-Pack) (X12345)
Other Examples:
 Henkel Duck EZ Carton Sealing Tape with Dispenser, 1.88 Inch x 22.2 Yard, Clear, 1 Count (#07307)
 ACCO Jumbo Paper Clips, Large, Metal, 100 Count (4-Box Pack) (S7071745)
 Swingline Collectors Edition Business Stapler, Rio Red, 1 Count (S7074736E)
 Avery Durable Round Ring Reference Binder, 8.5 x 5.5 Inch Sheet Size, Black, 2-Pack (27554)
Bullet Points for Office Products:
Feature/benefit style
 Bullet 1: Overall synopsis of product
 Bullet 2: Materials and construction. Is assembly required?
 Bullet 3: Major feature(s)
 Bullet 4: Minor feature(s)
 Bullet 5: Included accessories
Example product, title, and feature bullets for Office Products:
Brother P-Touch Electronic Labeling System, 6.8 x 2.3 x 4 Inches, Multicolor, 1 Count (PT-80)
 Affordable, handheld personal labeling system ideal for home or small office use
 One-touch button adds time and date to your label
 Select from 71 symbols to creatively display information on the label; also includes five auto formats and five
framing options
 Dimensions: 6.8 x 2.3 x 4.0 inches (W x H x D); weighs .06 pounds
 Personal labeling unit comes with one-year limited warranty
Musical Instruments
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Titles for Musical Instruments:
Brand + Model + Description + Quantity or Size [if applicable] + Color or Style
Please do not use abbreviations. Begin each word with a capital letter (except words like "with," "the," "and," etc.). Words
should not be all caps except in the case where the brand name is initials (examples: AXL, GHS Strings, KRK, MXL).
Examples:
Ampeg AMG100BK Wood-Bodied Dan Armstrong Electric Guitar
Black Ernie Ball 9170 351 Style Guitar Picks, Bag of 24, Thin
Bullet Points for Musical Instruments:
 Bullet points should be concise and highlight strong selling points of the product.
 Bullets for “Kits” or “Packs” should include all items included in the pack.
Category Image Guides and Resources
Computer Components Images
Images for Computer Components:
 Primary image should be a .jpg or .tif at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to
take full advantage of zoom
 Images must be on a white background. If the product is white, use drop shadows to offset it.
st
 1 Image: Product shot without packaging
nd
 2 Image: Retail packaging shot
rd
 3 Image: Overhead product shot (if applicable) or ¾ product shot
th
 4 Image: Included accessories shot (if applicable) or lifestyle shot
 Further images can show close up shots of ports, features, or lifestyle images.
Cell Phones and Wireless Accessories Images
Images for Cell Phones:
 Image #1, the Main Image, should always be a front shot of the phone closed straight on.
 Image #2 is always front shot of the phone open.
 The rest of the images can be anything else.
Images for Cell Phone Accessories:
 Image #1, the Main Image, should always be the accessory un-packaged.
 Image #2 is always the packaged product image.
 Be careful about bulk products. If it is a bulk item, it must be identified as such in the title. If it is a bulk item, then
Image #2 should be the bulk packaging. If the image is not available, please contact the manufacturer for one.
Image Resources for Cell Phones
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Motorola Devices
https://www.motorolacollective.com/app
LG Devices
http://www.thinklg.com/Default.aspx?tabid=80&returnurl=/Default.aspx&carriers=Login
Samsung Devices
http://66.180.101.60/Samsung/Standard/
BlackBerry Devices
http://www.rim.com/newsroom/media/gallery/index.shtml
Sanyo Devices
http://www.sanyowireless.com/?from=us.sanyo.com/dealer_images/index.cfm
Nokia Devices
https://www.nokiasource.com/nokiasource/nokiaImageSelect.do
Palm Devices
http://resource.palm.com/wps/portal/DPP
Biggest Book
http://biggestbook.com/
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July 2013