The Complete Symbol DS4308 Series Selling Guide

THE COMPLETE
ZEBRA DS4308 SERIES
SELLING GUIDE
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
DS4308P
THE DS4308 SERIES:
A NEW CLASS OF SCANNER
FOR A NEW WORLD OF BAR CODES
The world of bar codes has changed. No
longer just 1D codes printed on paper labels,
on the tiniest components, shown on a mobile
phone display, computer screen, or printed on
plastic cards. The bar codes might be dirty,
DS4308-HC
today’s codes can be 1D or 2D, high density
scratched or poorly printed, but businesses
need a scanner that can scan them all…
The DS4308 Series is designed for today’s
new world of bar codes. These next
MOBILE
BAR CODES
whether those bar codes are near or far.
generation scanners deliver extraordinary
scan virtually any bar code nearer and farther
than any other scanner in its class. With PRZM
Intelligent Imaging inside, workers can capture
MARKET
OPPORTUNITY
performance and range, allowing users to
bar codes as fast as they can pull the scan
trigger or present the item. And a best-in-class
to buy separate scanners for standard and
extended range scanning.
REVENUE
OPPORTUNITIES
range means your customers do not have
SERVICES
OVERVIEW
SALES TOOLS
ZEBRA TECHNOLOGIES
APPENDIX
2
For every scanning need
DS4308-HD: High Density
and performance in a
codes on electronics,
handheld scanner.
jewelry and other
The DS4308-SR
small items,
can capture codes
while offering an
as far as 28 in./71.12
outstanding standard
cm, making it easy
range of 15 in./38.1 cm
to scan items on the
on a 100 percent
bottom of a cart.
UPC code.
DS4308-HC
Scans high density
Languages
Extraordinary flexibility
DS4308P
Features at-a-Glance
DS4308-SR: Standard Range
DS4308-SR/HD
A MODEL
SERIES
OVERVIEW
Models at-a-Glance
SELLING GUIDE
THE COMPLETE DS4308 SERIES
MOBILE
BAR CODES
DS4308-P: Presentation
DS4308-HC: Healthcare
on-wheels and other
provides the versatility
carts in hospitals
of a handheld and
and more. Offers
presentation scanner.
unique features
Workers can switch
for the healthcare
between handheld and
environment, including
hands-free just by simply
the ability to withstand
setting down or picking
constant disinfecting.
REVENUE
OPPORTUNITIES
Ideal for workstations-
on the DS4308-P
MARKET
OPPORTUNITY
The permanent base
up the scanner.
SERVICES
OVERVIEW
SALES TOOLS
ZEBRA TECHNOLOGIES
APPENDIX
3
Features at a glance
PRZM intelligent imaging technology
Resets the bar for 2D imaging by enhancing decode performance and snappiness
Captures any bar code on any medium
A MODEL FOR ANY APPLICATION AND ENVIRONMENT
DS4308-HC
Languages
Scans 1D, 2D and PDF417 codes on paper labels or displayed on mobile devices
DS4308P
Features at-a-Glance
The following chart lists the highlights of the DS4308 Series. See the Features and Benefits chart in Appendix C for
detailed feature information.
DS4308-SR/HD
DS4308 SERIES
SERIES
OVERVIEW
Models at-a-Glance
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Standard (SR), High Density (HD), Drivers License (DL)*, Healthcare (HC) and Presentation (P)
MOBILE
BAR CODES
OUR EASIEST SCANNERS TO USE YET
Numerous features make data capture as easy and fast as possible
MARKET
OPPORTUNITY
LARGEST SWEET SPOT
Scans any bar code at any density nearer and farther than any device in its class
DURABLE DESIGN
REVENUE
OPPORTUNITIES
6 ft./1.83 m to concrete drop spec (5 ft./1.5 m for DS4308P)
BEST IN CLASS LED aimer
Brightest LED aimer available; only LED capable of reaching beyond 20 inches
SERVICES
OVERVIEW
EASY ON THE EYES
Prevents eye fatigue with special LED wavelength and recessed lighting
SALES TOOLS
SUPERIOR OUT OF THE BOX EXPERIENCE
Smart auto-host cables automatically detect which interface is attached
COMPLIMENTARY TOOLS
123Scan2 and Scanner Management Service (SMS) reduce config and management time
4
ZEBRA TECHNOLOGIES
APPENDIX
* U.S. only
MOBILE
BAR CODES
MARKET
OPPORTUNITY
REVENUE
OPPORTUNITIES
SERVICES
OVERVIEW
SALES TOOLS
APPENDIX
ZEBRA TECHNOLOGIES
DS4308-HC
5
DS4308P
With built-in support for
over 90 international
keyboards, the DS4308 Series
is a true global product
Romanian – Legacy
Romanian – Standard
Romanian – Programmer
Russian
Russian – Typewriter
Serbian – Latin
Serbian – Cyrillic
Slovak
Slovak – QWERTY
Slovenian
Spanish
Spanish – Variation
Swedish
Swiss – French
Swiss – German
Tatar
Thai – Kedmanee
Turkish – F
Turkish – Q
Ukrainian
United Kingdom
United States – North
America
United States – Dvorak
United States – Dvorak Left
United States – Dvorak
Right
United States – International
Uzbek – Cyrillic
Vietnamese
DS4308-SR/HD
Italian – 142
Japanese – ASCII
Kazakh
Korea
Kyrgyz – Cyrillic
Latin America
Latvian
Latvian – QWERTY
Lithuanian
Lithuanian – IBM
Macedonian – FYROM
Maltese
Mongolian – Cyrillic
Norwegian
Polish – 214
Polish – Programmer
Portuguese – Brazil
Portuguese – Brazilian
ABNT
Portuguese – Brazilian
ABNT2
Portuguese – Portugal
Romanian
Languages
Dutch – Netherland
Estonian
Faeroese
Finnish
French – France
French – Canada 2000/
XP
French – Canada 95/98
Gaelic
German
Greek – Latin
Greek – 220 Latin
Greek – 319 Latin
Greek
Greek – 220
Greek – 319
Greek – Polytonic
Hebrew – Israel
Hungarian
Hungarian – 101KEY
Icelandic
Irish
Italian
Features at-a-Glance
North American
Albanian
Arabic – 101
Arabic – 102
Arabic – 102 AZERTY
Azeri – Latin
Azeri – Cyrillic
Belarusian
Belgian – French
Bosnian – Latin
Bosnian – Cyrillic
Bulgarian – Latin
Bulgarian – Cyrillic
Canadian – French Win7
Canadian – French
(Legacy)
Canadian – Multilingual
Croatian
Chinese
Czech
Czech – Programmers
Czech – QWERTY
Danish
SERIES
OVERVIEW
Models at-a-Glance
THE DS4308 SERIES
PUTS A WORLD OF
OPPORTUNITIES INTO
YOUR HANDS
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Eliminates the need to purchase two
SR: Scans out to 28 in./ 71.12 cm, eliminating
the need to purchase both a standard
and an extended range scanner.
codes as well as high density codes,
eliminating the need to purchase a general
• PRZM Intelligent Imaging technology takes scanning
performance for 1D and 2D bar codes to the next level — only
from Zebra
• Megapixel sensor for maximum data capture flexibility
— capture bar codes, photos, sharp signatures at longer
distances, along with very accurate OCR data
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
6
DS4308-SR/HD Positioning
• Largest “sweet-spot” in its class for can’t-miss point-and-shoot
scanning simplicity
SERVICES
OVERVIEW
DS4308-SR/HD Competition
• The ability to scan virtually any bar code on any medium — 1D,
2D, printed in practically any condition or displayed on mobile
devices or computer screens
REVENUE
OPPORTUNITIES
The DS4308 next generation 2D imager is loaded with features that
resets the bar for scanning performance, scanning range, versatility
and ease-of use. Feature highlights include:
MARKET
OPPORTUNITY
DS4308-SR/HD Vertical Markets
purpose and specialty scanner.
MOBILE
BAR CODES
HD: Scans both traditional 1D/2D
DS4308-HC
different types of scanners:
DS4308P
DS4308-SR/HD Key Attack Points
Scan any bar code farther and
faster with next generation
scanning technology
DS4308-SR/HD
Introducing the DS4308-SR/HD
DS4308-SR/HD
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Key attack points (DS4308-SR-HD)
To increase your selling success, lead with the following key differentiating features for the strongest DS4308-SR-HD positioning.
SERVICES
OVERVIEW
SALES TOOLS
APPENDIX
ZEBRA TECHNOLOGIES
REVENUE
OPPORTUNITIES
Small and lightweight (the DS4308 is similar in size to the LS2208), the DS4308 is easy to
hold and use for all-day scanning. In addition, the light emitted with each scan is soft and
unobtrusive, preventing eye fatigue and improving the environment for customers and workers.
MARKET
OPPORTUNITY
Advanced ergonomics
MOBILE
BAR CODES
Scanner Management Service
Your customers can manage DS4308 scanners with the same management software
they already use to manage their other assets (e.g. IBM Tivoli). By contrast, other vendor’s
proprietary management consoles require customers to use different tools to manage their
scanners and other assets.
DS4308-HC
Best-in-class LED aimer
The DS4308 features the brightest LED aimer available, as well as the only LED capable
of reaching beyond 20 inches. In addition, the circular aiming pattern makes picklist easy.
Competing scanners with rectangular aiming patterns can’t differentiate between barcodes
in adjacent columns.
DS4308-SR/HD Positioning
Superior range (DS4308-HD)
The DS4308-HD’s 16.5 in./41.91 cm range on 100% UPC enables the same scanner to be
used for general POS scanning as well as to scan small high density codes on electronics,
jewelry and other small items. Competing imagers capable of reading 3 mil barcodes can
only scan 100% UPC out to about six inches.
DS4308-SR/HD Competition
Superior range (DS4308-SR)
DS4308-SR’s 28 in./71.12 cm range on 100% UPC enables scanning of large or heavy
items in a shopping cart from the opposite side of the counter. Competing imagers
capable of reading driver licenses and mobile phones can only scan 100% UPC out
to about 16 inches.
DS4308-SR/HD Vertical Markets
This next-generation patented intelligent imaging technology resets the bar for
2D imaging by enhancing decode performance and snappiness, dramatically
improving the user experience.
DS4308P
DS4308-SR/HD Key Attack Points
7
PRZM Intelligent Imaging
DS4308-SR/HD
Introducing the DS4308-SR/HD
TOPLINE SALES STRATEGY:
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
TARGET MARKET
TARGET USER
APPLICATIONS
• Checkout associate/POS personnel
• Mobile loyalty
• Department stores
• Returns desk personnel
• Mobile coupons
• Age verification
• Chains (branch locations)
• Driver’s license parsing
(DL model required*)
• Small to mid-size boutiques
• Event staff
• Error proofing
• Quality Assurance personnel
• Quality control
* U.S. only
ZEBRA TECHNOLOGIES
APPENDIX
8
SALES TOOLS
• Production line workers
SERVICES
OVERVIEW
• Point-of-Sale (POS)
REVENUE
OPPORTUNITIES
• Post office clerks
DS4308-SR/HD Positioning
LIGHT
MANUFACTURING
• Electronic components
• Event check-in
DS4308-SR/HD Competition
LOGISTICS
• Postal
• Mobile coupons
MARKET
OPPORTUNITY
• Spa, gift store personnel
• Mobile loyalty
MOBILE
BAR CODES
• Cashiers
DS4308-SR/HD Vertical Markets
• Front desk personnel
HOSPITALITY
• Hotels
DS4308-HC
DS4308-SR/HD Key Attack Points
• Point-of-Sale (POS)
RETAIL
• Do-it-yourself retailers
DS4308P
TARGET VERTICAL MARKETS,
APPLICATIONS AND USERS
DS4308-SR/HD
Introducing the DS4308-SR/HD
VERTICAL MARKETS
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
At a glance (DS4308-SR/DS4308-HD)
In the following chart below, light blue shading indicates the best specification available for a specific feature. As the
chart illustrates, the DS4308-SR-HD offers the best performance in its class at a similar price point to Xenon 1900.
DATALOGIC
QUICKSCAN QD2400
XENON 1900
GRYPHON I GD4400
6.48 x 3.86 x 2.64 in.
4.1 x 2.8 x 6.3 in.
16.5 x 9.8 x 6.7 cm
10.4 x 7.1 x 16.0 cm
7.1 x 2.8 x 3.9 in.
18.1 x 7.1 x 10.0 cm
16.3 x 9.1 x 4.1 cm
5.71 oz. /162 g
5.2 oz/147 g
6.9 oz /195.0 g
5.11 oz /145.0 g
Multiple 6 ft./1.83 m
drops to concrete; IP42
Multiple 6 ft./1.83 m
drops to concrete; IP41
Multiple 5.9 ft./1.8 m
drops to concrete; IP50
Multiple 5 ft./1.5 m
drops to concrete; IP42
Aggressive OOB Settings
N/A
Physical characteristics
Size
Scanning performance
Snappiness
Aggressive OOB Settings,
USB Buffer
USB Buffer
Some
1280 x 800
838 x 640
752 x 480
752 x 480
0 – 28 in./0 – 71.12 cm
0.39 – 17.32 in./1 – 44 cm
0.59 – 15.75 in./1.5 – 40 cm
0.2 – 3.8 in./0.5 – 35 cm
0 – 16.5 in./0 – 41.9 cm
0.4 – 6.6 in./1.0 – 16.8 cm
0.4 – 6.8 in./1.1 – 17.2 cm
N/A
International
keyboards
97
84
24
24
Illuminates bar code
on good decode
YES
NO
Green Spot
Green Spot
List Price
$338
$449
$406
$302
Sensor Resolution
(Pixels)
Standard decode
range on 100% UPC
High density decode
range on 100% UPC
Note: The above chart is based on publicly available information.
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
DS4308-SR/HD Positioning
9
SERVICES
OVERVIEW
DS4308-SR/HD Competition
As shown in this PricePerformance chart, the
DS4308-SR-HD gives
your customers the
optimal combination
of best-in-class
performance at the
lowest cost.
REVENUE
OPPORTUNITIES
Some
MARKET
OPPORTUNITY
Most
DS4308-SR/HD Vertical Markets
Most
MOBILE
BAR CODES
Reads poorly printed,
Out-Of-Spec and
damaged bar codes
Aggressive OOB Settings,
DS4308-HC
Environmental Specs
6.4 x 3.6 x 1.6 in
DS4308-SR/HD Key Attack Points
Weight
DS4308P
DS4308-SR-HD
DS4308-SR/HD
Introducing the DS4308-SR/HD
COMPETITION
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
The chart below illustrates the positioning for the DS4308-SR-HD in the Zebra handheld scanning portfolio from a feature, benefits
and cost perspective.
• Reads virtually any bar code in any condition, eliminating need to enter
data using keyboard
• Good all-around 1D/2D bar code
scanner for most applications
• DL parsing option (US only)
• Checkpoint EAS option
• DL parsing option (US only)
• Checkpoint EAS option
• Takes pictures
• OCR support
• Support for over 90 keyboards
SALES TOOLS
APPENDIX
DS4308-SR/HD Positioning
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
DS4308-SR/HD Competition
10
REVENUE
OPPORTUNITIES
• Auto host detect cables
MARKET
OPPORTUNITY
DS4308-SR/HD Vertical Markets
MARKET ADVANTAGE
MOBILE
BAR CODES
2nd generation 1D/2D Imager with PRZM
technology to capture hard-to-read, poorly
printed or damaged paper/mobile bar codes
DS4308-HC
Introductory 1D/2D Imager for
paper/mobile bar codes
MARKET POSITIONING
DS4308P
DS4308
DS4308-SR/HD Key Attack Points
DS4208
DS4308-SR/HD
Introducing the DS4308-SR/HD
WHERE DOES THE DS4308-SR FIT IN THE
ZEBRA HANDHELD SCANNER PORTFOLIO?
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
Next generation combination
presentation/handheld scanner
of a handheld and presentation scanner, with the
scan virtually all of today’s bar codes. Workers can
switch instantly between handheld and handsfree mode by simply setting down or picking
up the scanner — and the tiny permanent base
makes it easy to add convenient presentation
scanning in the most space-constrained areas.
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
11
DS4308P Positioning
• 5 ft./1.5 m drop to concrete specification (compared with 6 ft./1.8 m
for DS4308-SR-HD)
SERVICES
OVERVIEW
• EAS option to automatically deactivate Checkpoint EAS security tags
when the item bar code is scanned
REVENUE
OPPORTUNITIES
• Permanent tiny base fits in even the most space-constrained areas
DS4308P Competition
• Ability to switch between hands-free and handheld modes by simply
setting down or picking up the scanner
MARKET
OPPORTUNITY
DS4308P Vertical Markets
The DS4308P features the best-in-class scanning performance of the
DS4308 Series, along with several unique features for presentation scanning
in retail, transportation and other markets:
MOBILE
BAR CODES
DS4308P Key Attack Points
next generation scanning technology they need to
DS4308-HC
The DS4308P gives your customers the versatility
DS4308P
Introducing the DS4308P
DS4308P
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
TOPLINE SALES STRATEGY:
DS4308P Key attack points
To increase your selling success, lead with the following key differentiating features for the strongest DS4308P positioning.
123Scan2 and Scanner Management Service (SMS) automate and reduce the
cost of scanner management, while the Scanner Software Development Kit (SDK)
provides everything needed to easily create robust scanner applications to meet
any business need.
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
Scanner
Management Service
SERVICES
OVERVIEW
Smart auto-host detect cables automatically determine which interface is
attached, eliminating the need to scan numerous configuration bar codes. Over 90
international keyboards are hosted within the scanner for easy setup, all around
the world.
REVENUE
OPPORTUNITIES
Smart host
Auto-detect cables
MARKET
OPPORTUNITY
The DS4308P features the brightest LED aimer available, as well as the only
LED capable of reaching beyond 20 inches.
MOBILE
BAR CODES
Best-in-class LED aimer
DS4308-HC
The DS4308P delivers superior range for a superior value. The standard scanning
range is anything but standard. Users can capture data out to 28 in./71.12 cm,
making it easy to scan items on the bottom of a cart. And with a wide field of view,
the DS4308P can easily capture large bar codes.
DS4308P Positioning
Largest sweet spot
in its class
DS4308P Competition
In presentation mode, items are automatically scanned as they pass in front
of the DS4308P. To switch to triggered handheld operation, all users need to
do is pick up the scanner.
DS4308P Vertical Markets
On-the-fly switching
between modes
DS4308P Key Attack Points
This next-generation patented intelligent imaging technology resets the bar for
2D imaging by enhancing decode performance and snappiness, dramatically
improving the user experience.
DS4308P
Introducing the DS4308P
12
PRZM Intelligent Imaging
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
VERTICAL MARKETS
TARGET USER
APPLICATIONS
• Chains (branch locations)
• Age verification
• Checkout associate/POS personnel
• Mobile loyalty
• Returns desk personnel
• Mobile coupons
• Driver’s license parsing
(DL model required*)
• Small to mid-size boutiques
• Checkpoint EAS tag deactivation
• Spa, gift store personnel
• Event staff
• Event check-in
• Document tracking
13
ZEBRA TECHNOLOGIES
APPENDIX
* U.S. only
SALES TOOLS
• Library books
• General office manager
SERVICES
OVERVIEW
• Library staff
REVENUE
OPPORTUNITIES
• Printed and mobile
boarding passes
DS4308P Positioning
• Boarding gate personnel
• Trains
ASSET TRACKING
• Libraries
• Mobile coupons
DS4308P Competition
TRAVEL AND
TRANSPORTATION
• Airlines
• Mobile loyalty
MARKET
OPPORTUNITY
• Quick-serve restaurants
• Hotel restaurant wait staff
• Point-of-Sale (POS)
DS4308P Vertical Markets
• Cashiers
MOBILE
BAR CODES
• Front desk personnel
HOSPITALITY
• Hotels
DS4308P Key Attack Points
RETAIL
• Convenience stores
DS4308-HC
• Point-of-Sale (POS)
DS4308P
TARGET MARKET
Introducing the DS4308P
DS4308P TARGET VERTICAL MARKETS,
APPLICATIONS AND USERS
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
COMPETITION
At a glance (DS4308P)
In the following chart below, light blue shading indicates the best specification available for a specific feature. As the chart below
illustrates, the DS4308P offers the best performance in its class at a similar price point to Xenon 1900.
DATALOGIC
GRYPHON
I GD4400-B
Physical characteristics
Size
13 oz. / 368.5 g
Multiple 5 ft./1.5 m
drops to concrete; IP42
Not published
Multiple 5 ft./1.5 m
drops to concrete; IP52
Aggressive OOB Settings,
Aggressive OOB Settings,
USB Buffer
USB Buffer
Most
Most
Some
1280 x 800
838 x 640
752 x 480
0 – 28 in./0 – 71.12 cm
0.39 – 17.32 in./1 – 44 cm
0.59 – 15.75 in./1.5 – 40 cm
0 – 16.5 in./0 – 41.9 cm
0.4 – 6.6 in./1.0 – 16.8 cm
0.4 – 6.8 in./1.1 – 17.2 cm
Scanning performance
Snappiness
Reads poorly printed,
Out-Of-Spec and damaged bar codes
Aggressive OOB Settings
DS4308P Vertical Markets
Sensor Resolution (Pixels)
Standard decode range
on 100% UPC
High density decode
range on 100% UPC
97
84
24
YES
NO
Green Spot
List Price (USB Kit)
$412
$582
$478
Note: The above chart is based on publicly available information.
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
DS4308P Positioning
14
SERVICES
OVERVIEW
DS4308P Competition
International keyboards
Illuminates bar code on
good decode
REVENUE
OPPORTUNITIES
14.2 oz. / 402 g
MARKET
OPPORTUNITY
10.6 oz. / 300 g
MOBILE
BAR CODES
7.5 in. H x 4.7 in. L x 3.5 in. W
19.2 cm H x 11.9 cm L x 8.9 cm W
DS4308P Key Attack Points
Environmental Specs
8.27 in. H x 5.38 in. L x 3.52 in. W
21.0 cm H x 13.67 cm L x 8.95 cm W
DS4308-HC
Weight
8.15 in. H x 5.18 in. L x 3.74 in. W
20.7 cm H x 13.15 cm L x 9.5 cm W
DS4308P
HONEYWELL
XENON 1900
WITH BASE
Introducing the DS4308P
DS4308P
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
WHERE DOES THE DS4308P FIT IN THE
ZEBRA PRESENTATION SCANNER PORTFOLIO?
The chart below illustrates the positioning for the DS4308P in the Zebra presentation scanner portfolio from a feature, benefits and cost perspective.
DS9208
DS4308P
DS9808
DS9808R
Paper/Mobile bar codes
Sell to customers who need handheld
and presentation scanning of 1D and
2D bar codes and RFID tags
First combination 1D/2D bar code
scanner and
RFID reader
Paper/Mobile bar codes
Paper/Mobile bar codes
High swipe speed, ideal for high throughput
environments
High swipe speed
Largest sweet spot in its class for
very easy and intuitive scanning
Sleek compact design
Top mounted, spherical exit window
Checkpoint EAS option
Checkpoint EAS option
OCR support
Autohost detect cables
DL parsing option (US only)
DL parsing option (US only)
Checkpoint EAS option
Checkpoint EAS option
OCR support
OCR support
Dual beepers
Dual beepers
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
DS4308P Positioning
15
SERVICES
OVERVIEW
DS4308P Competition
Over 90 international keyboards
Read/write UHF RFID tags
Unique Form Factor; Aesthetically integrated hybrid design
REVENUE
OPPORTUNITIES
DL parsing option (US only)
DL parsing option (US only)
DS4308P Vertical Markets
Market Advantage
MARKET
OPPORTUNITY
Premium hybrid (handheld/hands free)
presentation 1D/2D scanner
MOBILE
BAR CODES
Paper/Mobile bar codes
Low cost hybrid (handheld/hands
free) presentation 1D/2D scanner
Sell to customers who need handheld and
hands-free 1D/2D scanning and may need
to upgrade to RFID in the future
DS4308-HC
Value tier compact presentation
1D/2D scanner
Sell to customers who need handheld
and hands-free 1D/2D scanning
DS4308P Key Attack Points
Sell to customers who need presentation scanning only
DS4308P
Introducing the DS4308P
Market Positioning
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
DS4308P
DS4308-HC
Protect patient safety with next
generation scanning
scanning performance and versatility of the
DS4308 Series to the patient bedside and other
hospital environments. The ideal companion for
laptops on workstation-on-wheels (WOWs) and
other carts, the DS4308-HC can scan the many
traditional paper-based, those displayed on
surfaces, high density codes printed on very small
items and bar codes in all types of condition.
• IP42 sealing and special disinfectant-ready plastic housing
withstands constant disinfecting to help prevent the spread of
germs
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
DS4308-HC Competition
16
SERVICES
OVERVIEW
• Day and night ‘do-not-disturb’ modes for scanner feedback,
allowing users to mix and match between a visual (red and green
LED), haptic (vibration) and audio (audible “beep” tone).
REVENUE
OPPORTUNITIES
• Patient-friendly white color
DS4308-HC Applications
The DS4308-HC features the best-in-class scanning performance of the
DS4308 Series, along with several unique features designed specifically
for the healthcare environment:
MARKET
OPPORTUNITY
DS4308-HC Key Attack Points
an electronic screen, codes printed on curved
MOBILE
BAR CODES
types of bar codes found in hospitals, including
DS4308-HC
Introducing the DS4308-HC
The DS4308-HC brings the next generation
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
TOPLINE SALES STRATEGY:
DS4308-HC Key attack points
To increase your selling success, lead with the following key differentiating features for the strongest DS4308-HC positioning.
DS4308P
Advanced ergonomics
Small and lightweight, the DS4308-HC is easy to hold and use for all-day
scanning. In addition, the light emitted with each scan is soft and unobtrusive,
preventing eye fatigue and improving the environment for patients and
healthcare workers.
DS4308-HC Competition
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
IP42 sealing and a specially designed disinfectant-ready plastic housing allow
safe wipe-down with a wide variety of harsh chemicals to help prevent the
spread of germs.
SERVICES
OVERVIEW
Withstands
constant disinfecting
REVENUE
OPPORTUNITIES
The DS4308-HC features the brightest LED aimer available, as well as the only
LED capable of reaching beyond 20 inches — ensuring the fast capture of data.
MARKET
OPPORTUNITY
Best-in-class LED aimer
MOBILE
BAR CODES
The DS4308-HC captures the tiny, dense bar codes printed on the curved surface
of a syringe, vial or patient wristband; under the shrinkwrap on individual doses of
medication; on reflective surfaces like IV bags; plus the less-than-perfect bar codes
common in healthcare settings.
DS4308-HC
Scans even the
most challenging bar codes
DS4308-HC Applications
Largest sweet spot in its class
The DS4308-HC decode range allows users to scan any bar code type at any density
nearer and farther than any other scanner in its class, making scanning truly second
nature — users just point and shoot. There’s no need to disturb a sleeping patient to
capture the bar code on a wristband.
DS4308-HC Key Attack Points
This next-generation patented intelligent imaging technology resets the bar for 2D
imaging by enhancing decode performance and snappiness, dramatically improving
the user experience.
Introducing the DS4308-HC
17
PRZM Intelligent Imaging
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
THE DS4308-HC AT WORK IN HEALTHCARE
Next generation scanning increases caregiver productivity and patient safety
DS4308P
APPLICATIONS
• Medication administration
• Blood product administration
• Specimen tracking
• Access to patient electronic healthcare records
• Patient identification
• Cost-effectively meet government regulations for
multiple checkpoints in medication administration
• Enable real-time updating of patient records
• Replace manual labeling processes with splitsecond scanning
• Protect accuracy in the dose labeling process
• Improve personnel productivity by eliminating timeconsuming paper-based procedures
SALES TOOLS
APPENDIX
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
DS4308-HC Competition
18
REVENUE
OPPORTUNITIES
DS4308-HC Applications
• Ensure proper supplies and medication are available
in the supply cabinets when needed
MARKET
OPPORTUNITY
DS4308-HC Key Attack Points
• Improve patient safety by eliminating the opportunity
for medication administration and specimen
collection errors
MOBILE
BAR CODES
WITH THE DS4308-HC, HEALTHCARE
WORKERS CAN:
DS4308-HC
Introducing the DS4308-HC
• Medication tracking in the pharmacy and on the
mobile pharmacy cart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
COMPETITION
At a glance (DS4308-HC)
PRZM Intelligent Imaging combines with the highest resolution sensor in a scanner designed for healthcare to give the DS4308-HC
its superior performance capturing the tiny bar codes that are common on small medicine vials and specimen slides.
NO
YES
Disinfectant Ready
YES
YES
YES
Drop Specification
6 ft./1.83 m
6 ft./1.83 m
6 ft./1.83 m
IP42
IP41
IP54
1280 x 800
838 x 640
960 x 640
Decode Range
(5 mil DataMatrix)
1.2 in./3.0 cm to 3.5 in./8.9 cm
N/A
1.7 in./4.3 cm to 4.5 in./11.5 cm
Decode Range
(10 mil DataMatrix)
0.8 in./1.9 cm to 8.2 in./20.8 cm
0 in./0 cm to 5.0 in./12.7 cm
0.8 in./4.3 cm to 7.1 in./18.0 cm
3 years
3 years
3 years
$375
$504
$340
Introducing the DS4308-HC
IP Rating*
Scanning performance
Sensor Resolution (Pixels)
DS4308-HC Key Attack Points
Miscellaneous
Warranty
List Price (USB Kit)
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
DS4308-HC Competition
19
SERVICES
OVERVIEW
DS4308-HC Applications
* IP rating of 67 is required for a product to be submersible.
Note: The above chart is based on publicly available information.
REVENUE
OPPORTUNITIES
YES
MARKET
OPPORTUNITY
Haptic (vibration) Feedback
Physical characteristics
MOBILE
BAR CODES
CODE
CODE READER 1400
DS4308-HC
HONEYWELL
XENON 1900H
DS4308P
DS4308-HC
SERIES
OVERVIEW
DS4308-SR/HD
DS4308P
Why is the ability to scan a mobile bar code so valuable to your customers?
DS4308-HC
THE VALUE OF MOBILE BAR CODES
Mobile bar codes give your retail, hospitality and travel customers the opportunity to implement an exciting
MOBILE
BAR CODES
range of programs, including mobile coupons, location-based marketing, mobile ticketing, mobile gift cards
and mobile loyalty cards. To help you sell the value of this feature, following is a brief overview of mobile bar
codes — what they are, why businesses have embraced them and the benefits they are realizing.
What is a mobile bar code and why is this new type of bar code
popping up everywhere?
• Hospitality
Hotel check-in, event registration/admission (concerts, theaters,
theme parks, resorts, conference registration and more), CRM, mobile
coupons, loyalty cards, real-time promotions based on guest location
in the hotel (for example, a discount on water sports equipment rental
at the beach or spa services)
• Increased sales — Allow customers to opt into a list to receive
discount offers; can even utilize GPS information to push coupon
offers to customers who are on site
• Reduced wait times — register and boarding gate lines move
faster, as there’s no need to handle paper tickets, loyalty cards,
paper coupons
• Help customers save time and money — there are no paper
tickets, coupons or loyalty cards to track or lose; no lost savings
opportunities; less time spent waiting in lines where workers
need to examine and process physical coupons, cards or
game coupons
• Reduced marketing costs and improved redemption rates —
execute very personalized promotions at a very low cost, with
high response rates — mobile coupon redemption rates are an
average of 10 times that of traditional printed coupon programs,
with a near 95 percent read rate.1
SALES TOOLS
• Travel
Ticketing/boarding passes (airplanes, trains), loyalty/mileage cards
ZEBRA TECHNOLOGIES
APPENDIX
1 T
he Mobile Coupon: What’s the Bang for the Buck?: Brandon Munson, November 7, 2010
20
SERVICES
OVERVIEW
• Retail stores
Mobile coupons/loyalty cards/gift cards; real-time promotions
based on shopper’s location in the store; inventory tracking;
returns processing
• Less waste — good for the environment, more “green”
REVENUE
OPPORTUNITIES
Mobile bar code programs benefit your customers
— and their customers
• Reduced costs — no printing and distribution costs associated
with plastic loyalty/gift cards and paper coupons
MARKET
OPPORTUNITY
A mobile bar code is an electronic bar code that can be stored on a wide
variety of mobile devices, including mobile phones and tablets. The mobile
bar code is used in mobile marketing and ticketing applications to make life
easier for consumers, who can now carry all of their coupons, loyalty cards,
even airplane or concert tickets in the one device they always have in hand
— their mobile phone. The rapid adoption of the mobile bar code is driven
by two factors: it provides customers with a major convenience, while
providing businesses with a way to obtain a true one-to-one connection
with their customers.
BENEFITS
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
MARKET OPPORTUNITY
DS4308P
1.8 Billion dollar global market for handheld 2D imagers
GLOBAL HANDHELD 2D IMAGER SALES: 12.8% CAGR/2012-2017
DS4308-HC
MOBILE
BAR CODES
MARKET
OPPORTUNITY
REVENUE
OPPORTUNITIES
SERVICES
OVERVIEW
As shown in the chart above, 2D imagers are projected to outpace all other handheld scanning technologies with
a robust 12.8 percent CAGR from 2012-2017, particularly as lower prices and enhanced performance strengthen 2D
imaging’s position as a viable alternative to laser scanning. By contrast, the market for 1D laser and linear imagers is
expected to contract over the same period.
This increased interest for the enhanced capabilities of 2D imagers presents an excellent sales opportunity for the
DS4308. Your customers can migrate to 2D imaging technology and prepare themselves for the future of 2D bar
codes in the supply chain, as well as mobile bar codes, at a very affordable entry point — and without having to
sacrifice scanning performance and user productivity.
SALES TOOLS
Source: VDC Research; Strategic Insights 2013: Barcode Solutions Market; Track 2: Barcode Technology Market Analysis,
Topic 1: Handheld Barcode Scanners and Imagers
ZEBRA TECHNOLOGIES
APPENDIX
21
SERIES
OVERVIEW
DS4308-SR/HD
DS4308P
DS4308-HC
REVENUE
OPPORTUNITIES
MOBILE
BAR CODES
Every sale provides the opportunity for revenue from multiple areas: hardware,
application development, integration and support services
HARDWARE REVENUE: DEVICES
MARKET
OPPORTUNITY
The first line of opportunity is the sale of the DS4308 and its accessories. Pricing details and your discount for all
hardware and accessories is located in the Appendix of this document.
SOFTWARE REVENUE: CUSTOM APPLICATION DEVELOPMENT AND INTEGRATION
• Develop and integrate a range of applications in retail, transportation, healthcare and manufacturing verticals
• For example, potential retail applications include mobile commerce applications and applications that utilize the
data from PDF417 codes found on U.S. drivers’ licenses to verify age or auto-populate credit card applications,
loyalty program applications or customer return forms
SERVICES
OVERVIEW
SERVICES REVENUE: COMPLETE END-TO-END SUPPORT
APPENDIX
ZEBRA TECHNOLOGIES
SALES TOOLS
Selling services as part of the complete solution provides a significant opportunity to deliver more value to the
enterprise customer as well as increase revenue. Zebra’s flexible services are designed to provide customers with
assistance at every stage of an MPact mobile marketing solution, from planning to deployment and post-deployment
support. Service contracts can play a significant role in helping ensure complete customer satisfaction with reduced
risks, faster deployment time and a substantial reduction in overall service delivery costs, reducing downtime, IT time
and cost and the total cost of ownership. Your own experience plus industry research shows that customers are more
likely to select service plans when they’re bundled up front with a hardware quote as part of a complete solution. When
your customer purchases Zebra’s exceptional services, everyone benefits. The size of the sale is increased. And there’s
no better way to give your customers total service peace of mind, with protection for their investment from day one.
22
REVENUE
OPPORTUNITIES
Application development and integration provides an additional revenue opportunity, and there are multiple
opportunities for application development with each DS4308 sale:
DS4308P
DS4308-HC
Zebra’s comprehensive portfolio of services is built upon a lifecycle approach to our customers at every level:
DS4308-SR/HD
COMPREHENSIVE END-TO-END
SUPPORT SERVICES HELP GET AND
KEEP THE DS4308 SERIES UP AND
RUNNING AT PEAK PERFORMANCE
SERIES
OVERVIEW
AWARD-WINNING
GLOBAL SERVICE
AND SUPPORT
Essential, Select and Premier. These services help customers meet immediate needs as well as build long-term
successful mobility strategies. Our deep domain expertise in enterprise mobility technologies, along with more
ability to provide our customers with best-in-class solutions — when and where they need it.
Get the gold standard in post deployment support:
Service from the Start with Advance Exchange Support from Zebra
MULTI-YEAR COVERAGE FROM DAY ONE
• Advance replacement of any device that requires
repair
• Normal wear and tear
• Accidental breakage
• Device and select accessories
• Telephone and software support
• Maximum device uptime
• Unparalleled “from the manufacturer” product
knowledge and expertise
• Outstanding value — eliminates unexpected repair
costs; with a defined one-time cost for multiple years
of coverage, there are never any surprise repair costs
that drive total cost of ownership up.
• Frees IT to focus on more strategic technology
initiatives
• Covers much more than the standard warranty
SALES TOOLS
Service from the Start Advance Exchange provides the peace of mind that can
only come from true end-to-end coverage from day one, right out of the box. This
high-value support program allows customers to pay “a little now” for extended
services or “a lot later”in the form of lost downtime and service fees.
SERVICES
OVERVIEW
• Internal and external components
BENEFITS
REVENUE
OPPORTUNITIES
You’re covered — period:
MARKET
OPPORTUNITY
No matter where in the world your customers are located, when you sell your customers Service from the Start with Advance
Exchange Support, you sell them true service peace-of-mind. Any device that requires a return trip to the depot for repair is
replaced the next business day, truly minimizing downtime — and maximizing the value of this investment.
MOBILE
BAR CODES
than 6,100 service professionals and 25,000 world-class channel partners around the globe gives us the unique
APPENDIX
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
SALES TOOLS:
Everything you need to sell the DS4308
DS4308P
DS4308-HC
POSTED ON
PARTNER CENTRAL
PUBLIC FACING ASSETS
DS4308 SPECIFICATION SHEETS
Two-page sheets cover product feature/benefits along with
technical specifications. Three specification sheets are
available: DS4308-SR-HD-DL, DS4308P and DS4308-HC.
DS4308 SERIES selling guide
Retail application brief
This comprehensive document contains all the information
you need to sell DS4308 scanners — from product
information to product and accessory part numbers,
market opportunities, available services and more.
Application brief that discusses the many use cases of the DS4308-SR
and HD in the retail store, and how stores and shoppers benefit.
Application brief that discusses the how QuickServe
restaurants can use the DS4308 SR and HD to better
serve patrons and improve efficiency at the POS.
DS4308P application brief
DS4308 customer presentation
Provides the general product background required to
successfully sell the DS4308 Series.
DS4308 product descriptions
SALES TOOLS
APPENDIX
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
24
Product class, training and more
Short, medium and long product descriptions
to use in proposals, emails and other marketing
materials. Descriptions are available for DS4308SR-HD-DL, DS4308P and DS4308-HC.
REVENUE
OPPORTUNITIES
Application brief that discusses the use cases of the DS4308P
handheld/presentation hybrid scanner in all target vertical markets.
Collateral, key dates and more
These two-page battlecards provide a quick at-a-glance
look at features and benefits, applications, competition
and available support services. Three battlecards are
available: DS4308-SR-HD-DL, DS4308P and DS4308-HC.
QUICKSERVE application brief
MARKET
OPPORTUNITY
DS4308 Battlecards
MOBILE
BAR CODES
https://partnercentral.zebra.com
(for use by all partners)
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
PARTNER
CLASS
TARGET
PROSPECT
BY TITLE
YOUR
INVESTMENT
How much of an investment do you need
to make to sell the DS4308?
Zebra
Sales tools: $0
DS4308P
Target decision-makers include:
• CIO / CTO
• IT Manager
No cost — see Sales Tools section for list
of available collateral
• General Manager
Certification costs: $0
• Business Line VP or Director (for
example: operations, marketing)
• CFO
• RFP Project Manager/
Purchasing Director
MOBILE
BAR CODES
This Class 1 product is open channel
and does not require certification.
PartnerEmpower affiliation is required.
DS4308-HC
All models in the DS4308
Series are Class 1 open
channel products and do
not require certification or
membership within Zebra’s
Partner program. While
training is not required, free
training materials are available
to assist your sales efforts.
DS4308-SR/HD
YOUR INVESTMENT, PRODUCT CLASS,
TRAINING AND MORE
MARKET OPPORTUNITY BY COMPANY SIZE
(1-99 employees)
20%
15%
(100-999 employees)
80%
Tier 1: Enterprise
(1,000+ employees)
30%
ZEBRA TECHNOLOGIES
APPENDIX
25
SALES TOOLS
This one hour online course is designed to provide an overview of the
DS4308 Series. The course defines key features, positioning, benefits,
capabilities, and target applications. Major concepts covered include: the
value proposition, key features and benefits, prospecting and positioning
the solution, customer needs and requirements, service and support
options, high level technical overview and how to differentiate the various
DS4308 models from the competition.
Product class, training and more
COURSE CODE: ADC2004
COURSE TITLE: PRODUCT OVERVIEW FOR THE DS4308
SERVICES
OVERVIEW
TRAINING
REVENUE
OPPORTUNITIES
50%
Collateral, key dates and more
Tier 2: Midsize companieS
The versatile and highly flexible DS4308 Series is
at home in a variety of industries and company
sizes, wherever organizations need to scan
1D and 2D bar codes. While the primary
market is Tier 2 organizations, as the
chart below illustrates, enterprise and
small companies will also find value
in the DS4308.
MARKET
OPPORTUNITY
Prospect by Tier SIZE
Tier 3: Small/midsize
Technical Specifications
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix A
DS4308-SR/HD
Specifications
DS4308-SR/HD
PHYSICAL CHARACTERISTICS
ACCESSORIES
Weight
(w/o cable)
5.71 oz. / 162 g
Power Supplies
Power supplies are available for applications that do
not supply power over the host cable
Power
5 VDC ± 10% @ 360 mA (RMS typical)
REGULATORY
USB, RS232, Keyboard Wedge,
RS485 (IBM 46xx) , SSI
Electrical Safety
UL60950-1 2nd ed, CSA C22.2 No. 60950-1 2nd ed,
EN60950-1/IEC60950-1 2nd ed.
LED Safety
IEC 62471:2006 and EN 62471:2008
EMI/RFI
FCC Part 15 Class B, ICES-003 Class B, EN55022
Class B, EN55024, Medical Electrical Equipment:
EN60601-1-2
Environmental
Compliant with RoHS directive 2011/65/EU
Interfaces
Supported
The scanner supports the following protocols over
USB: HID Keyboard (default mode), SNAPI, IBM
SurePOS (Yellowstone) (IBM Handheld, IBM Tabletop,
OPOS), USB CDC, SSI over USB CDC, Toshiba TEC
The scanner supports the following protocols over
RS232: Standard, Wincor Nixdorf, ICL, Fujitsu, Olivetti,
Omron and CUTE
PERFORMANCE CHARACTERISTICS
Light Source
Illumination: 660 nm LEDs
Subject to the terms of Zebra’s hardware warranty statement,
the DS4308 is warranted against defects in workmanship and materials for
a period of 5 years from the date of shipment. For the complete Zebra hardware product warranty statement, go to: www.zebra.com/warranty
0 - 360°
Print Contrast
20% minimum reflective difference
Motion
Tolerances
Bar Code
Type
Up to 30 in. / 76.2 cm per second
± 65° or greater
± 60° or greater
SYMBOLOGY DECODE CAPABILITY
Postal
Australian Post, US PLANET, Royal Mail 4 State
Customer, US POSTNET, KIX Code (Dutch), UK Postal,
Japan Post, UPU 4 State Postal FICS (Post US4), USPS
4 State Postal (Post US3), Canadian Post (Postbar)
HD: Code 39 3 mil, UPC 60% 7.8 mil, PDF417 4 mil,
Datamatrix 5 mil
USER ENVIRONMENT
Code 39
3.0 mil
1.5 in. / 3.8 cm
5.4 in / 13.7 cm
Code 39
5.0 mil
0 in. / 0 cm
11.0 in / 27.9 cm
PDF417
6.6 mil
1.1 in. / 2.8 cm
8.0 in / 20.3 cm
UPC
13.0 mil
0 in. / 0 cm
28.0 in / 71.1 cm
Data Matrix
10.0 mil
2.0 in / 5.1 cm
9.0 in / 22.9 cm
Code 39
20.0 mil
0 in / 0 cm
53.0 in / 134.6 cm
QR
10.0 mil
1.1 in./2.8 cm
8.5 in./21.6 cm
QR
20.0 mil
0.9 in./2.3 cm
16.2 in./41.1 cm
HD FOCUS RANGE
Bar Code
Type
Far
TYPICAL WORKING RANGES
Symbol
Density
Near
Code 128
3.0 mil
1.0 in / 2.5 cm
3.0 in / 7.6 cm
Code 39
3.0 mil
0.5 in / 1.3 cm
5.8 in / 14.6 cm
10.0 in / 25.4 cm
Far
Code 39
5.0 mil
0.0 in / 0.0 cm
Micro PDF
4 mil
1.0 in /2.5 cm
4.7 in / 11.9 cm
PDF417
6.6 mil
0.2 in / 0.5 cm
7.8 in / 19.7 cm
16.5 in / 41.9 cm
0 in / 0 cm
5 mil
1.2 in / 3.0 cm
3.5 in / 8.9 cm
DataMatrix
7.5 mil
1.0 in / 2.5 cm
6.5 in / 16.5 cm
DataMatrix
10.0 mil
0.8 in / 1.9 cm
8.2 in / 20.8 cm
Code 39
20.0 mil
0 in / 0 cm
30.0 in / 76.2 cm
Operating Temp.
32° F to 122° F/0° C to 50° C
Storage Temp.
-40° F to 158° F/-40° C to 70° C
Humidity
5% to 95%, non-condensing
QR
10.0 mil
0 in / 0 cm
7.0 in / 17.8 cm
Drop
Specification
Withstands multiple 6 ft./1.83 m
drops to concrete
QR
20.0 mil
0.5 in / 1.3 cm
11.0 in / 27.9 cm
Ambient Light
Immunity
Immune to normal indoor lighting up to 1600 Lux;
immune to sunlight up to 86,000 Lux
APPENDIX
ZEBRA TECHNOLOGIES
F: FAQs
26
SALES TOOLS
13 mil
E: Qualifying Questions
UPC
DataMatrix
SERVICES
OVERVIEW
SR: Code 39 4 mil, UPC 60% 7.8 mil, PDF417 5 mil,
Datamatrix 7.5 mil
Near
D: Services
Minimum
Resolution
PDF417, MicroPDF417, Composite Codes, TLC-39,
Data Matrix, Maxicode, QR Code, MicroQR, Aztec,
Han Xin
TYPICAL WORKING RANGES
Symbol
Density
REVENUE
OPPORTUNITIES
2D
SR FOCUS RANGE
C: Features/Benefits
1D
UPC/EAN, UPC/EAN with supplementals, Bookland
EAN, ISSN, UCC Coupon Extended Code, Code 128,
GS1-128, ISBT 128, Code 39, Code 39 Full ASCII,
Trioptic Code 39, Code 32, Code 93, Code 11, Matrix
2 of 5, Interleaved 2 of 5, Discrete 2 of 5, Codabar,
MSI, Chinese 2 of 5, GS1 DataBar variants, Korean 3
of 5, ISBT Concat
DECODE RANGES
MARKET
OPPORTUNITY
Roll
Pitch
Yaw
MOBILE
BAR CODES
36° (H) x 22.5° (V)
3
WARRANTY
B: Configurations/Accessories
Imager Field of
View
Aiming pattern: 617 nm LED
1
of
DS4308-HC
Gooseneck Intellistand
DS4308P
Hands-Free
Options
6.48 in. H x 3.86 in. L x 2.64 in. W
A: Specifications
16.5 cm H x 9.8 cm L x 6.7 cm W)
Dimensions
Technical Specifications
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix A
DS4308-SR/HD
Specifications (continued)
DS4308P
PHYSICAL CHARACTERISTICS
ACCESSORIES
Weight (w/o
cable)
10.6 oz. / 300 g
Power Supplies
Power supplies are available for applications that do
not supply power over the host cable
Power
5 VDC ± 10% @ 360 mA (RMS typical)
REGULATORY
USB, RS232, Keyboard Wedge,
RS485 (IBM 46xx) , SSI
Electrical Safety
UL60950-1 2nd ed, CSA C22.2 No. 60950-1 2nd ed,
EN60950-1/IEC60950-1 2nd ed.
LED Safety
IEC 62471:2006 and EN 62471:2008
EMI/RFI
FCC Part 15 Class B, ICES-003 Class B, EN55022
Class B, EN55024, Medical Electrical Equipment:
EN60601-1-2
Environmental
Compliant with RoHS directive 2011/65/EU
Interfaces
Supported
The scanner supports the following protocols over
USB: HID Keyboard (default mode), SNAPI, IBM
SurePOS (Yellowstone) (IBM Handheld, IBM Tabletop,
OPOS), USB CDC, SSI over USB CDC, Toshiba TEC
The scanner supports the following protocols over
RS232: Standard, Wincor Nixdorf, ICL, Fujitsu, Olivetti,
Omron and CUTE
Performance Characteristics
Light Source
Aiming pattern: 617 nm LEDs
Illumination: 660 nm LEDs
Roll/Pitch/Yaw
0 - 360°; ± 65° or greater; ± 60° or greater
Print Contrast
20% minimum reflective difference
Motion
Tolerances
Up to 30 in. / 76.2 cm per second
1D
Australian Post, US PLANET, Royal Mail 4 State
Customer, US POSTNET, KIX Code (Dutch), UK Postal,
Japan Post, UPU 4 State Postal FICS (Post US4), USPS
4 State Postal (Post US3), Canadian Post (Postbar)
Minimum
Resolution
Code 39 4 mil, UPC 60% 7.8 mil, PDF417 5 mil,
Datamatrix 7.5 mil
Code 39
3.0 mil
1.5 in. / 3.8 cm
5.4 in / 13.7 cm
Code 39
5.0 mil
0 in. / 0 cm
11.0 in / 27.9 cm
PDF417
6.6 mil
1.1 in. / 2.8 cm
8.0 in / 20.3 cm
UPC
13.0 mil
0 in. / 0 cm
28.0 in / 71.1 cm
Data Matrix
10.0 mil
2.0 in / 5.1 cm
9.0 in / 22.9 cm
Code 39
20.0 mil
0 in / 0 cm
53.0 in / 134.6 cm
QR
10.0 mil
1.1 in./2.8 cm
8.5 in./21.6 cm
QR
20.0 mil
0.9 in./2.3 cm
16.2 in./41.1 cm
Far
User Environment
-40° F to 158° F/-40° C to 70° C
Humidity
5% to 95%, non-condensing
Drop
Specification
Withstands multiple 5 ft./1.5 m drops
to concrete
Environmental
Sealing
IP42
Ambient Light
Immunity
Immune to normal indoor lighting up to 1600 Lux;
immune to sunlight up to 86,000 Lux
APPENDIX
ZEBRA TECHNOLOGIES
F: FAQs
27
SALES TOOLS
32° F to 122° F/0° C to 50° C
Storage Temp.
E: Qualifying Questions
Operating Temp.
SERVICES
OVERVIEW
Postal
Near
REVENUE
OPPORTUNITIES
PDF417, MicroPDF417, Composite Codes, TLC-39,
Data Matrix, Maxicode, QR Code, MicroQR, Aztec,
Han Xin
TYPICAL WORKING RANGES
Symbol
Density
D: Services
2D
SR FOCUS RANGE
Bar Code
Type
C: Features/Benefits
UPC/EAN, UPC/EAN with supplementals, Bookland
EAN, ISSN, UCC Coupon Extended Code, Code 128,
GS1-128, ISBT 128, Code 39, Code 39 Full ASCII,
Trioptic Code 39, Code 32, Code 93, Code 11, Matrix
2 of 5, Interleaved 2 of 5, Discrete 2 of 5, Codabar,
MSI, Chinese 2 of 5, GS1 DataBar variants, Korean 3
of 5, ISBT Concat
DECODE RANGES
MARKET
OPPORTUNITY
Symbology Decode Capability
Subject to the terms of Zebra’s hardware warranty statement,
the DS4308P is warranted against defects in workmanship and materials
for a period of 5 years from the date of shipment. For the complete Zebra
hardware product warranty statement, go to: www.zebra.com/warranty
MOBILE
BAR CODES
36° (H) x 22.5° (V)
3
Warranty
B: Configurations/Accessories
Imager Field of
View
2
of
DS4308-HC
Combination desk mount/wall mount bracket
DS4308P
Mounting
Options
A: Specifications
20.7 cm H x 13.15 cm L x 9.5 cm W
Dimensions
8.15 in. H x 5.18 in. L x 3.74 in. W
Technical Specifications
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix A
DS4308-SR/HD
Specifications (continued)
DS4308-HC
PHYSICAL CHARACTERISTICS
ACCESSORIES
Weight
(w/o cable)
5.71 oz. / 162 g
Power Supplies
Power supplies are available for applications that do
not supply power over the host cable
Power
5 VDC ± 10% @ 360 mA (RMS typical)
REGULATORY
USB, RS232, Keyboard Wedge,
RS485 (IBM 46xx) , SSI
Electrical Safety
UL60950-1 2nd ed, CSA C22.2 No. 60950-1 2nd ed,
EN60950-1/IEC60950-1 2nd ed.
LED Safety
IEC 62471:2006 and EN 62471:2008
EMI/RFI
FCC Part 15 Class B, ICES-003 Class B, EN55022
Class B, EN55024, Medical Electrical Equipment:
EN60601-1-2
Environmental
Compliant with RoHS directive 2011/65/EU
Interfaces
Supported
The scanner supports the following protocols over
USB: HID Keyboard (default mode), SNAPI, IBM
SurePOS (Yellowstone) (IBM Handheld, IBM Tabletop,
OPOS), USB CDC, SSI over USB CDC, Toshiba TEC
The scanner supports the following protocols over
RS232: Standard, Wincor Nixdorf, ICL, Fujitsu, Olivetti,
Omron and CUTE
PERFORMANCE CHARACTERISTICS
Light Source
Illumination: 660 nm LEDs
0 - 360°
Print Contrast
20% minimum reflective difference
Motion
Tolerances
Up to 30 in. / 76.2 cm per second
± 65° or greater
± 60° or greater
SYMBOLOGY DECODE CAPABILITY
Postal
Australian Post, US PLANET, Royal Mail 4 State
Customer, US POSTNET, KIX Code (Dutch), UK Postal,
Japan Post, UPU 4 State Postal FICS (Post US4), USPS
4 State Postal (Post US3), Canadian Post (Postbar)
HD: Code 39 3 mil, UPC 60% 7.8 mil, PDF417 4 mil,
Datamatrix 5 mil
USER ENVIRONMENT
Operating Temp.
32° F to 122° F/0° C to 50° C
Humidity
5% to 95%, non-condensing
Drop
Specification
Withstands multiple 6 ft./1.83 m
drops to concrete
Ambient Light
Immunity
Immune to normal indoor lighting up to 1600 Lux;
immune to sunlight up to 86,000 Lux
5.4 in / 13.7 cm
0 in. / 0 cm
11.0 in / 27.9 cm
PDF417
6.6 mil
1.1 in. / 2.8 cm
8.0 in / 20.3 cm
UPC
13.0 mil
0 in. / 0 cm
28.0 in / 71.1 cm
Data Matrix
10.0 mil
2.0 in / 5.1 cm
9.0 in / 22.9 cm
Code 39
20.0 mil
0 in / 0 cm
53.0 in / 134.6 cm
QR
10.0 mil
1.1 in./2.8 cm
8.5 in./21.6 cm
QR
20.0 mil
0.9 in./2.3 cm
16.2 in./41.1 cm
HD FOCUS RANGE
Bar Code
Type
TYPICAL WORKING RANGES
Symbol
Density
Near
Code 128
3.0 mil
1.0 in / 2.5 cm
3.0 in / 7.6 cm
Code 39
3.0 mil
0.5 in / 1.3 cm
5.8 in / 14.6 cm
10.0 in / 25.4 cm
Far
Code 39
5.0 mil
0.0 in / 0.0 cm
Micro PDF
4 mil
1.0 in /2.5 cm
4.7 in / 11.9 cm
PDF417
6.6 mil
0.2 in / 0.5 cm
7.8 in / 19.7 cm
16.5 in / 41.9 cm
UPC
13 mil
0 in / 0 cm
DataMatrix
5 mil
1.2 in / 3.0 cm
3.5 in / 8.9 cm
DataMatrix
7.5 mil
1.0 in / 2.5 cm
6.5 in / 16.5 cm
DataMatrix
10.0 mil
0.8 in / 1.9 cm
8.2 in / 20.8 cm
Code 39
20.0 mil
0 in / 0 cm
30.0 in / 76.2 cm
QR
10.0 mil
0 in / 0 cm
7.0 in / 17.8 cm
QR
20.0 mil
0.5 in / 1.3 cm
11.0 in / 27.9 cm
APPENDIX
ZEBRA TECHNOLOGIES
F: FAQs
28
1.5 in. / 3.8 cm
5.0 mil
SALES TOOLS
-40° F to 158° F/-40° C to 70° C
3.0 mil
Code 39
E: Qualifying Questions
Storage Temp.
Code 39
Far
SERVICES
OVERVIEW
SR: Code 39 4 mil, UPC 60% 7.8 mil, PDF417 5 mil,
Datamatrix 7.5 mil
Near
D: Services
Minimum
Resolution
TYPICAL WORKING RANGES
Symbol
Density
REVENUE
OPPORTUNITIES
2D
PDF417, MicroPDF417, Composite Codes, TLC-39,
Data Matrix, Maxicode, QR Code, MicroQR, Aztec,
Han Xin
SR FOCUS RANGE
Bar Code
Type
C: Features/Benefits
1D
UPC/EAN, UPC/EAN with supplementals, Bookland
EAN, ISSN, UCC Coupon Extended Code, Code 128,
GS1-128, ISBT 128, Code 39, Code 39 Full ASCII,
Trioptic Code 39, Code 32, Code 93, Code 11, Matrix
2 of 5, Interleaved 2 of 5, Discrete 2 of 5, Codabar,
MSI, Chinese 2 of 5, GS1 DataBar variants, Korean 3
of 5, ISBT Concat
DECODE RANGES
MARKET
OPPORTUNITY
Roll
Pitch
Yaw
Subject to the terms of Zebra’s hardware warranty statement,
the DS4308-HC is warranted against defects in workmanship and materials
for a period of 5 years from the date of shipment. For the complete Zebra
hardware product warranty statement, go to: www.zebra.com/warranty
MOBILE
BAR CODES
36° (H) x 22.5° (V)
3
WARRANTY
B: Configurations/Accessories
Imager Field of
View
Aiming pattern: 617 nm LED
3
of
DS4308-HC
Gooseneck Intellistand
DS4308P
Hands-Free
Options
6.48 in. H x 3.86 in. L x 2.64 in. W
A: Specifications
16.5 cm H x 9.8 cm L x 6.7 cm W
Dimensions
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
Ds4308-SR-HD Scanner only (worldwide)
DS4308-SR00007ZZWW
DS4308: Area Imager, Standard Range, Twilight Black
1A
$308.00
8/4/2014
DS4308-DL00006ZZWW
DS4308: Area Imager, DL Parsing, Nova White
1A
$333.00
8/4/2014
DS4308-DL00007ZZWW
DS4308: Area Imager, DL Parsing, Twilight Black
1A
$333.00
8/4/2014
DS4308-HD00007ZZWW
DS4308: Area Imager, High Density, Twilight Black
1A
$308.00
8/4/2014
DS4308-HL00007ZZWW
DS4308: Area Imager, High Density with DL Parsing, Twilight Black
1A
$333.00
8/4/2014
DS4308-HC0000BZZWW
DS4308: Area Imager, Healthcare, HC White
1A
$348.00
8/4/2014
DS4308-HD00007ZCWW
DS4308: Area Imager, High Density, Twilight Black, Checkpoint EAS
1A
$358.00
8/4/2014
DS4308-HL00007ZCWW
DS4308: Area Imager, High Density with DL Parsing, Twilight Black, Checkpoint
EAS
1A
$383.00
8/4/2014
1A
$338.00
8/4/2014
Ds4308-SR-HD Kits (worldwide)
DS4308-SR6U2100AZW
DS4308-SR White USB KIT: DS4308-SR00006ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
1
of
$374.00
8/4/2014
DS4308-SR6R0110AZN
DS4308-SR White Serial KIT - NA: DS4308-SR00006ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$365.00
8/4/2014
DS4308-SR6R0110SGN
DS4308-SR White (with Stand) Serial KIT - NA: DS4308-SR00006ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$401.00
8/4/2014
DS4308-SR6R0110AZE
DS4308-SR White Serial KIT - EMEA: DS4308-SR00006ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$365.00
8/4/2014
DS4308-SR6R0110SGE
DS4308-SR White (with Stand) Serial KIT - EMEA: DS4308-SR00006ZZWW
Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-256R
Power Supply (EU, UK, EMEA, RU, ZA)
1A
$401.00
8/4/2014
6
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
29
REVENUE
OPPORTUNITIES
1A
MARKET
OPPORTUNITY
DS4308-SR White (with Stand) USB KIT: DS4308-SR00006ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
C: Features/Benefits
DS4308-SR6U2100SGW
MOBILE
BAR CODES
8/4/2014
DS4308-HC
$308.00
DS4308P
1A
B: Configurations/Accessories
DS4308: Area Imager, Standard Range, Nova White
A: Specifications
DS4308-SR00006ZZWW
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations (continued)
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
Ds4308-SR-HD Kits (worldwide) - continued
1A
$374.00
8/4/2014
DS4308-SR7R0110AZN
DS4308-SR Black Serial KIT - NA: DS4308-SR00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$365.00
8/4/2014
DS4308-SR7R0110SGN
DS4308-SR Black (with Stand) Serial KIT - NA: DS4308-SR00007ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$401.00
8/4/2014
DS4308-SR7R0110AZE
DS4308-SR Black Serial KIT - EMEA: DS4308-SR00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$365.00
8/4/2014
DS4308-SR7R0110SGE
DS4308-SR Black (with Stand) Serial KIT - EMEA: DS4308-SR00007ZZWW
Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-256R
Power Supply (EU, UK, EMEA, RU, ZA)
1A
$401.00
8/4/2014
DS4308-DL6U2100AZW
DS4308-DL White USB KIT: DS4308-DL00006ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
1A
363.00
8/4/2014
DS4308-DL6U2100SGW
DS4308-DL White (with Stand) USB KIT: DS4308-DL00006ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
1A
$399.00
8/4/2014
DS4308-DL6R0110AZN
DS4308-DL White Serial KIT - NA: DS4308-DL00006ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$390.00
8/4/2014
DS4308-DL6R0110SGN
DS4308-DL White (with Stand) Serial KIT - NA: DS4308-DL00006ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$426.00
8/4/2014
DS4308-DL7U2100AZW
DS4308-DL Black USB KIT: DS4308-DL00007ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
1A
$363.00
8/4/2014
DS4308-DL7U2100SGW
DS4308-DL Black (with Stand) USB KIT: DS4308-DL00007ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
1A
$399.00
8/4/2014
DS4308-DL7R0110AZN
DS4308-DL Black Serial KIT - NA: DS4308-DL00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$390.00
8/4/2014
DS4308-DL7R0110SGN
DS4308-DL Black (with Stand) Serial KIT - NA: DS4308-DL00007ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$426.00
8/4/2014
2
of
6
C: Features/Benefits
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
30
REVENUE
OPPORTUNITIES
DS4308-SR Black (with Stand) USB KIT: DS4308-SR00007ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
MARKET
OPPORTUNITY
DS4308-SR7U2100SGW
MOBILE
BAR CODES
8/4/2014
DS4308-HC
$338.00
DS4308P
1A
B: Configurations/Accessories
DS4308-SR Black USB KIT: DS4308-SR00007ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
A: Specifications
DS4308-SR7U2100AZW
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations (continued)
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
DS4308-SR-HD KITS (WORLDWIDE) - continued
1A
$374.00
8/4/2014
DS4308-HD7R0110AZN
DS4308-HD Black Serial KIT - NA: DS4308-HD00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$365.00
8/4/2014
DS4308-HD7R0110SGN
DS4308-HD Black (with Stand) Serial KIT - NA: DS4308-HD00007ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$401.00
8/4/2014
DS4308-HD7R0110AZE
DS4308-HD Black Serial KIT - EMEA: DS4308-HD00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$365.00
8/4/2014
DS4308-HD7R0110SGE
DS4308-HD Black (with Stand) Serial KIT - EMEA: DS4308-HD00007ZZWW
Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-256R
Power Supply (EU, UK, EMEA, RU, ZA)
1A
$401.00
8/4/2014
DS4308-HD7U2100ZCW
DS4308-HD Black Checkpoint EAS USB KIT: DS4308-HD00007ZCWW Scanner,
CBA-U21-S07ZAR Shielded USB Cable
1A
$388.00
8/4/2014
DS4308-HD7U2100SCW
DS4308-HD Black Checkpoint EAS (with Stand) USB KIT: DS4308-HD00007ZCWW Scanner, CBA-U21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
1A
$424.00
8/4/2014
DS4308-HD7R0110ZCN
DS4308-HD Black Checkpoint EAS Serial KIT - NA: DS4308-HD00007ZCWW
Scanner, CBA-R01-S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA,
CA, MX, JP, TW)
1A
$415.00
8/4/2014
DS4308-HD7R0110SCN
DS4308-HD Black Checkpoint EAS (with Stand) Serial KIT - NA: DS4308HD00007ZCWW Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand,
PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$451.00
8/4/2014
DS4308-HD7R0110ZCE
DS4308-HD Black Checkpoint EAS Serial KIT - EMEA: DS4308-HD00007ZCWW
Scanner, CBA-R01-S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU,
UK, EMEA, RU, ZA)
1A
$415.00
8/4/2014
DS4308-HD7R0110SCE
DS4308-HD Black Checkpoint EAS (with Stand) Serial KIT - EMEA: DS4308HD00007ZCWW Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand,
PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$451.00
8/4/2014
DS4308-HL7U2100AZW
DS4308-HL Black USB KIT: DS4308-HL00007ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
1A
$360.00
8/4/2014
3
of
6
C: Features/Benefits
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
31
REVENUE
OPPORTUNITIES
DS4308-HD Black (with Stand) USB KIT: DS4308-HD00007ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
MARKET
OPPORTUNITY
DS4308-HD7U2100SGW
MOBILE
BAR CODES
8/4/2014
DS4308-HC
$338.00
DS4308P
1A
B: Configurations/Accessories
DS4308-HD Black USB KIT: DS4308-HD00007ZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
A: Specifications
DS4308-HD7U2100AZW
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations (continued)
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
DS4308-SR-HD KITS (WORLDWIDE) - continued
$390.00
8/4/2014
DS4308-HL7R0110SGN
DS4308-HL Black (with Stand) Serial KIT - NA: DS4308-HL00007ZZWW Scanner,
CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-253R Power
Supply (USA, CA, MX, JP, TW)
1A
$426.00
8/4/2014
DS4308-HL7R0110AZE
DS4308-HL Black Serial KIT - EMEA: DS4308-HL00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$390.00
8/4/2014
DS4308-HL7R0110SGE
DS4308-HL Black (with Stand) Serial KIT - EMEA: DS4308-HL00007ZZWW
Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand, PWRS-14000-256R
Power Supply (EU, UK, EMEA, RU, ZA)
1A
$426.00
8/4/2014
DS4308-HL7U2100ZCW
DS4308-HL Black Checkpoint EAS USB KIT: DS4308-HL00007ZCWW Scanner,
CBA-U21-S07ZAR Shielded USB Cable
1A
$410.00
8/4/2014
DS4308-HL7U2100SCW
DS4308-HL Black Checkpoint EAS (with Stand) USB KIT: DS4308-HL00007ZCWW
Scanner, CBA-U21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
1A
$446.00
8/4/2014
DS4308-HL7R0110ZCN
DS4308-HL Black Checkpoint EAS Serial KIT - NA: DS4308-HL00007ZCWW
Scanner, CBA-R01-S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA,
CA, MX, JP, TW)
1A
$440.00
8/4/2014
DS4308-HL7R0110SCN
DS4308-HL Black Checkpoint EAS (with Stand) Serial KIT - NA: DS4308HL00007ZCWW Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand,
PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$476.00
8/4/2014
DS4308-HL7R0110ZCE
DS4308-HL Black Checkpoint EAS Serial KIT - EMEA: DS4308-HL00007ZCWW
Scanner, CBA-R01-S07PAR Serial Cable, PWRS-14000-256R Power Supply (EU,
UK, EMEA, RU, ZA)
1A
$440.00
8/4/2014
DS4308-HL7R0110SCE
DS4308-HL Black Checkpoint EAS (with Stand) Serial KIT - EMEA: DS4308HL00007ZCWW Scanner, CBA-R01-S07PAR Serial Cable, 20-71043-04R Stand,
PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$476.00
8/4/2014
DS4308-HCBU2100AZW
DS4308-HC USB KIT: DS4308-HC0000BZZWW Scanner, CBA-U21-S07ZAR
Shielded USB Cable
1A
375.00
8/4/2014
4
of
6
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
32
REVENUE
OPPORTUNITIES
1A
MARKET
OPPORTUNITY
DS4308-HL Black Serial KIT - NA: DS4308-HL00007ZZWW Scanner, CBA-R01S07PAR Serial Cable, PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
MOBILE
BAR CODES
DS4308-HL7R0110AZN
DS4308-HC
8/4/2014
DS4308P
$396.00
C: Features/Benefits
1A
B: Configurations/Accessories
DS4308-HL Black (with Stand) USB KIT: DS4308-HL00007ZZWW Scanner, CBAU21-S07ZAR Shielded USB Cable, 20-71043-04R Stand
A: Specifications
DS4308-HL7U2100SGW
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations (continued)
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
Ds4308p scanner only (worldwide)
$385.00
9/9/2014
DS4308-DL00007PZWW
DS4308: Area Imager with Integrated Presentation Stand, Standard Range with
DL Parsing, Twilight Black
1A
$410.00
9/9/2014
DS4308-SR00007PCWW
DS4308: Area Imager with Integrated Presentation Stand, Standard Range,
Twilight Black, Checkpoint EAS
1A
$415.00
9/9/2014
DS4308-DL00007PCWW
DS4308: Area Imager with Integrated Presentation Stand, Standard Range with
DL Parsing, Twilight Black, Checkpoint EAS
1A
$440.00
9/9/2014
DS4308P KITS (WORLDWIDE)
9/9/2014
DS4308-SR7U2300PZW
DS4308-SR Black USB KIT: DS4308-SR00007PZWW Scanner with Integrated
Presentation Stand, CBA-U23-S07ZAR Shielded USB Power+ Cable
1A
$421.00
9/9/2014
DS4308-SR7R0110PZN
DS4308-SR Black Serial KIT - NA: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-R01-S07PAR Serial Cable, PWRS-14000-253R
Power Supply (USA, CA, MX, JP, TW)
1A
$442.00
9/9/2014
DS4308-SR7R0110PZA
DS4308-SR Black Serial KIT - APAC: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-R01-S07PAR Serial Cable, PWRS-14000-257R
Power Supply (CN)
1A
$442.00
9/9/2014
DS4308-SR7R0110PZE
DS4308-SR Black Serial KIT - EMEA: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-R01-S07PAR Serial Cable, PWRS-14000-256R
Power Supply (EU, UK, EMEA, RU, ZA)
1A
$442.00
9/9/2014
DS4308-SR7K6110PZN
DS4308-SR Black KBW KIT - NA: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-K61-S07PAR Auto-Host Detect KBW Cable,
PWRS-14000-253R Power Supply (USA, CA, MX, JP, TW)
1A
$435.00
9/9/2014
DS4308-SR7K6110PZA
DS4308-SR Black KBW KIT - APAC: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-K61-S07PAR Auto-Host Detect KBW Cable,
PWRS-14000-257R Power Supply (CN)
1A
$435.00
9/9/2014
DS4308-SR7K6110PZE
DS4308-SR Black KBW KIT - EMEA: DS4308-SR00007PZWW Scanner with
Integrated Presentation Stand, CBA-K61-S07PAR Auto-Host Detect KBW Cable,
PWRS-14000-256R Power Supply (EU, UK, EMEA, RU, ZA)
1A
$435.00
9/9/2014
5
of
6
C: Features/Benefits
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
33
REVENUE
OPPORTUNITIES
$412.00
MARKET
OPPORTUNITY
1A
MOBILE
BAR CODES
DS4308-SR Black USB KIT: DS4308-SR00007PZWW Scanner with Integrated
Presentation Stand, CBA-U21-S07ZAR Shielded USB Cable
B: Configurations/Accessories
DS4308-SR7U2100PZW
DS4308-HC
1A
DS4308P
DS4308: Area Imager with Integrated Presentation Stand, Standard Range,
Twilight Black
A: Specifications
DS4308-SR00007PZWW
Configurations and Accessories Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix B
DS4308-SR/HD
DS4308 Series configurations (continued)
CONFIGURATIONS
PART NUMBER
DESCRIPTION
DISCOUNT
CATEGORY
LIST
PRICE
BOOK
DATE
Ds4308p kits (worldwide) - continued
DS4308-SR Black IBM KIT: DS4308-SR00007PZWW Scanner with Integrated
Presentation Stand, CBA-M61-S07ZAR Auto-Host Detect IBM Port 9B Cable
1A
$445.00
9/9/2014
DS4308-SR7M6400PZW
DS4308-SR Black IBM KIT: DS4308-SR00007PZWW Scanner with Integrated
Presentation Stand, CBA-M64-S07ZAR Auto-Host Detect IBM Port 5B Cable
1A
$427.00
9/9/2014
20-71043-04R
Gooseneck Intellistand – DS4308 (Black)
1A
$36.00
8/4/2014
21-71043-04R
Cup – DS4308 (Black)
1A
$12.00
8/4/2014
11-71043-07R
Twilight Black Wall/Desk Mount for use with DS4308P (with Integrated Presentation Stand)
1A
$20.00
9/9/2014
DS4308P
DS4308-SR7M6100PZW
DS4308 ACCESSORIES
REVENUE
OPPORTUNITIES
SERVICES
OVERVIEW
D: Services
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
MARKET
OPPORTUNITY
C: Features/Benefits
34
MOBILE
BAR CODES
B: Configurations/Accessories
6
DS4308-HC
A: Specifications
6
of
Features and Benefits Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix C
DS4308-SR/HD
FEATURES AND BENEFITS
DS4308-SR-HD
The DS4308-SR-HD scans 1D, 2D and PDF417 bar codes printed on paper labels or
displayed on mobile devices or computer screens. This lets your customers implement a
range of mobile commerce applications, including mobile coupons, mobile loyalty, mobile
gift cards, mobile ticketing and more.
Easily capture driver’s
license data (U.S. only)
This optional feature lets your customers collect and send only the information needed
directly to any backend system — such as date of birth for age verification or complete
address information for instant and automatic completion of credit or loyalty card applications.
Users of all skills levels can start scanning proficiently and productively right away with
little to no training. And by making it easier to scan any bar code, regardless of quality, the
DS4308 ensures that more items get scanned, with less time spent prepping for a scan or
redoing a failed scan.
• Omnidirectional scanning eliminates the need to align the bar code and scanner.
• Exceptionally wide decode range allows users to scan any bar code type at any
density nearer and farther than any other scanner in its class, making scanning
truly second nature — just point and shoot
Durable design
for superior uptime
Built to survive a 6 ft./1.83 m drop to concrete, the DS4308-SR-HD delivers reliable
operation, despite the inevitable everyday drops.
1
of
3
The beeper can be adjusted to meet the needs of virtually any environment — from a
quiet boutique store to a noisy light industrial manufacturing production line.
Complimentary tools
123Scan2 and Scanner Management Service (SMS) work hand-in-hand to reduce
management time and cost by automating initial configuration and enabling remote
management of the DS4308-SR-HD.
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SALES TOOLS
Adjustable beeper volume
and frequency tone
SERVICES
OVERVIEW
Smart auto-host detect cables automatically determine which interface is attached,
eliminating the need to scan numerous configuration bar codes. Over 90 international
keyboards are hosted within the scanner for easy setup, all around the world.
E: Qualifying Questions
Superior out of
box experience
D: Services
35
Advanced ergonomics
Small and lightweight (the DS4308-SR-HD is similar in size to the LS2208), the DS4308SR-HD is easy to hold and use for all-day scanning. In addition, the light emitted with each
scan is soft and unobtrusive, preventing eye fatigue and improving the environment for
customers and workers.
REVENUE
OPPORTUNITIES
The standard scanning range on the DS4308-SR is anything but standard. Users can
capture data out to 28 in./77.12 cm, making it easy to scan items on the bottom of a cart.
And with a wide field of view, the DS4308 can easily capture large bar codes.
C: Features/Benefits
Extended read range does
the job of two scanners
MARKET
OPPORTUNITY
• Crisp and bright aiming dot has the reach and brightness needed for long distance
scanning — as well as picklist mode.
MOBILE
BAR CODES
B: Configurations/Accessories
Makes data capture
as easy as possible
DS4308-HC
Captures any bar code
on any medium
DS4308P
PRZM resets the bar for 2D imaging by enhancing decode performance and snappiness,
dramatically improving the user experience.
A: Specifications
PRZM Intelligent
Imaging technology
Features and Benefits Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix C
DS4308-SR/HD
FEATURES AND BENEFITS
DS4308P
In presentation mode, items are automatically scanned as they pass in front of the DS4308P.
To switch to triggered handheld operation, all users need to do is pick up the scanner.
Captures any bar code on
any medium
The DS4308P scans 1D, 2D and PDF417 bar codes printed on paper labels or displayed
on mobile devices or computer screens — ideal for mobile commerce applications. In
addition, the megapixel sensor enables the capture of a wide range of additional data,
from sharp photos and signatures to accurate OCR data.
Easily capture driver’s
license data
This optional feature lets your customers collect and send only the information needed
directly to any backend system — such as date of birth for age verification or complete
address information for instant and automatic completion of credit or loyalty card applications.
Omnidirectional scanning eliminates the need to align the bar code and scanner.
Makes data capture
as easy as possible
• Exceptionally wide decode range allows users to scan any bar code type at any
density nearer and farther than any other scanner in its class, making scanning
truly second nature — just point and shoot
A special LED wavelength and recessed lighting ensure that the light emitted with each
scan is soft and unobtrusive, preventing eye fatigue and improving the environment for
customers and workers.
EAS compatible
EAS option automatically deactivates Checkpoint EAS security tags when the item bar
code is scanned.
Superior out of
box experience
Smart auto-host detect cables automatically determine which interface is attached,
eliminating the need to scan numerous configuration bar codes. Over 90 international
keyboards are hosted within the scanner for easy setup, all around the world.
Complimentary tools
123Scan2 and Scanner Management Service (SMS) work hand-in-hand to reduce
management time and cost by automating initial configuration and enabling remote
management of the DS4308P.
ZEBRA TECHNOLOGIES
F: FAQs
36
APPENDIX
Easy on the eyes
SALES TOOLS
Built to survive a 5 ft./1.5 m drop to concrete, the DS4308P delivers reliable operation,
despite the inevitable everyday drops. And the pedestal base protects the scanner from
exposure to and damage from spilled liquids.
3
SERVICES
OVERVIEW
Durable design for
superior uptime
2
of
REVENUE
OPPORTUNITIES
Users can adjust the beeper to meet the needs of virtually any environment — from a quiet
boutique store to a noisy light industrial manufacturing production line.
E: Qualifying Questions
Tailor the beeper volume
and frequency tone for the
environment on-the-fly
D: Services
The standard scanning range of the DS4308P is anything but standard. Users can capture
data out to 28 in./71.12 cm, making it easy to scan items on the bottom of a cart. And with a
wide field of view, the DS4308P can easily capture large bar codes.
C: Features/Benefits
Extended read range does
the job of two scanners
MARKET
OPPORTUNITY
• Crisp and bright aiming dot has the reach and brightness needed for long distance
scanning — as well as picklist mode.
MOBILE
BAR CODES
On-the-fly switching
between presentation
and handheld modes
DS4308-HC
Small footprint enables the DS4308P to fit in virtually any checkout stand — including the
most space-constrained areas.
DS4308P
Permanent tiny base
B: Configurations/Accessories
PRZM resets the bar for 2D imaging by enhancing decode performance and snappiness,
dramatically improving the user experience.
A: Specifications
PRZM Intelligent
Imaging technology
Features and Benefits Chart
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix C
DS4308-SR/HD
FEATURES AND BENEFITS
DS4308-HC
PRZM resets the bar for 2D imaging by enhancing decode performance and snappiness
on the bar codes required in the mission critical world of healthcare.
Captures any bar code on
any medium
Healthcare workers can scan virtually any 1D, 2D or PDF417 bar code displayed on mobile
devices or computer screens; printed on labels placed on the most challenging surfaces
— including curved and reflective — as well as stained, smudged, poorly printed and other
damaged bar codes.
DS4308P
PRZM Intelligent Imaging
technology
• Omnidirectional scanning eliminates the need to align the bar code and scanner.
• Exceptionally wide decode range allows users to scan any bar code type at any
density nearer and farther than any other scanner in its class, making scanning
truly second nature — just point and shoot
Built to survive a 6 ft./1.83 m drop to concrete, the DS4308-HC will continue to operate
reliably, despite the inevitable everyday drops in a healthcare environment.
Advanced ergonomics
Small and lightweight, the DS4308-HC is easy to hold and use for all-day scanning. In
addition, the light emitted with each scan is soft and unobtrusive, preventing eye fatigue
and improving the environment for patients and healthcare workers.
3
Day and night ‘do-notdisturb’ modes
Healthcare workers can choose to mix and match the decode feedback that is right for the
moment: visual (green light/red light), haptic (vibration) and an audible tone.
Complimentary tools
123Scan2 and Scanner Management Service (SMS) work hand-in-hand to reduce
management time and cost by automating initial configuration and enabling remote
management of the DS4308-HC.
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
SALES TOOLS
E: Qualifying Questions
37
SERVICES
OVERVIEW
Smart auto-host detect cables automatically determine which interface is attached,
eliminating the need to scan numerous configuration bar codes. Over 90 international
keyboards are hosted within the scanner for easy setup, all around the world.
D: Services
Superior out of box
experience
REVENUE
OPPORTUNITIES
3
of
MARKET
OPPORTUNITY
Durable design for superior
uptime
MOBILE
BAR CODES
IP42 sealing and a specially designed disinfectant-ready plastic housing allow safe wipedown with a wide variety of harsh chemicals to help prevent the spread of germs.
C: Features/Benefits
Withstands constant
disinfecting
B: Configurations/Accessories
• Crisp and bright aiming dot has the reach and brightness needed to ensure the
fast capture of data.
DS4308-HC
Makes data capture as easy
as possible
A: Specifications
By making it easier to scan any bar code, regardless of quality, the DS4308-HC ensures
that bar code scanning is seamless at the point of care, so that busy nurses and lab
technicians are not burdened by performing the checks needed to ensure patient safety.
Services
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix D
DS4308-SR/HD
Zebra global services support programs for DS4308
ZEBRA SERVICES
Seamless integration with Zebra’s Customer Services team helps ensure ongoing support for your customer’s complete solution. Our
experienced support engineers are available to assist customers with problem diagnosis and resolution — helping to ensure their missioncritical systems are always up and running at peak performance.
The following Enterprise Mobility Services are available to keep the DS4308 Series operating at peak performance throughout its lifecycle:
DS4308P
SERVICES
Enterprise
Mobility Services
• Multiple years of seamless coverage at a one-time cost
• Includes all materials, parts and labor
• Bronze-level service delivers depot repair with 3-day in-house turnaround
time
• Rights to download and use software releases
and supporting documentation
• 3 Year Service from the Start Advance Exchange. Includes Comprehensive
Coverage. Includes coverage for cradles.
Five Years
SWS-EMTS-50
Up front with the
hardware (prepaid)
or within 30 days
thereafter; Renewal
can only be ordered
once after initial
service from the start
contract expires
Three Years
SSB-DS4308-30
Five Years
SSB- DS430850
Two Years
SSB-DS430820-R
Any time
One Year
AXB- DS4308-10
Three Years
SXB- DS430830
Two Years
SXB- DS430820-R
One Year
SCB- DS4308-10
Three Years
SCB- DS430830
Up front with the
hardware (prepaid)
or within 30 days
thereafter;
Renewal can only be
ordered once after
initial service from the
start contract expires
• Seamless coverage, renewable in one-year increments
• Covers normal wear and tear
REVENUE
OPPORTUNITIES
• 2 Year Service from the Start Advance Exchange Renewal. Includes Comprehensive Coverage. Includes coverage for cradles. Can only be ordered
ONCE after initial Service from the Start contract expires
SWS-EMTS-30
C: Features/Benefits
Service from the Start
Advance Exchange
• Advance replacement of devices requiring repair
Three Years
Any time
MARKET
OPPORTUNITY
Advance Exchange Support
SWS-EMTS-10
MOBILE
BAR CODES
Service from the Start
Bronze
One Year
B: Configurations/Accessories
• Covers normal wear and tear
Service Part
Number
DS4308-HC
• Full access to technical support resources, software updates and technical
documentation
Length of
Coverage
Time of Purchase
A: Specifications
Software Support
Service Entitlement
• Includes all materials, parts and labor
Any time
• Full access to technical support resources
• Rights to download and use software releases
and supporting documentation
SALES TOOLS
APPENDIX
ZEBRA TECHNOLOGIES
F: FAQs
38
E: Qualifying Questions
Note: Please refer to Solution Builder for the most up-to-date information, including global pricing and available service options.
SERVICES
OVERVIEW
• Bronze-level service delivers depot repair with 3-day in-house turnaround
time
D: Services
Service Center Bronze
Qualifying Sales Questions
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix E
Uncover the opportunity and areas where the
strengths of the DS4308 are key selling points
• What bar code symbologies do you need
to support? Do you need to support 2D
symbologies now or in the future? Do your
current scanners support 2D symbologies?
• Could you benefit from the ability to capture
information on United States drivers’ licenses?
• Do your employees waste time lining up the
scanner around trying to get a positive scan?
• Is associate productivity at the POS maximized?
Do you need to increase checkout throughput?
• Are you using a separate bar code scanner
and EAS tag deactivation device today? Do
overlooked security tags ever trip the alarm
Questions for hotel opportunities
• Do you offer guest loyalty cards? If yes, are
they physical plastic cards or mobile bar codes
that your guests present on the screen of their
mobile phone? Can you scan guest loyalty
cards at the front desk, regardless of whether
they present a card or a mobile bar code?
• Does your property host events? If so, do
you have a way to scan bar codes at event
check-in to keep wait times and lines down
in the event registration/check-in area?
APPENDIX
ZEBRA TECHNOLOGIES
F: FAQs
39
SALES TOOLS
2
E: Qualifying Questions
1
of
SERVICES
OVERVIEW
D: Services
• Do you need to verify or save customer identification,
i.e. at the pharmacy checkout counter? Note: Position
the Drivers’ License option for these opportunities
• Do you need to track small components
that utilize the 4mil bar code?
REVENUE
OPPORTUNITIES
• Do checkout workers need to scan
large or bulky items at checkout?
• Are you looking to improve productivity and
throughput on the manufacturing floor?
C: Features/Benefits
• Are you able to scan bar codes displayed
on mobile phones today? Do your
customers expect this capability?
Questions for Manufacturing opportunities
MARKET
OPPORTUNITY
• Are you planning or have you considered
implementing mobile promotions for your customers?
(Examples: mobile coupons, targeted offers to
select customers, mobile loyalty/CRM program?)
• Are you able to scan bar codes at your POS? If yes,
are you able to scan only printed bar codes or can
you also scan bar codes displayed on the mobile
phones of your guests? If no, do your customers
expect this capability? Does the lack of bar code
scanning at the POS impact transation times?
MOBILE
BAR CODES
Questions for retail opportunities
• Are you planning or have you considered
implementing mobile promotions for your guests?
(Examples: mobile coupons, targeted offers
to select customers and mobile loyalty?)
B: Configurations/Accessories
• Is scanning range important? How do you deal with
varying ranges and bar code densities today?
Questions for QUICKSERVE opportunities
DS4308-HC
• Do you experience high staff turnover rates
or hire seasonal workers, where ease of use
and a low learning curve would be crucial?
• Do customers have to fill out paper forms to
apply for a credit card or loyalty card? Would
you like to increase the number of applicants
by streamlining the application process through
automated data capture? Note: Position the
Drivers’ License option for these opportunities
A: Specifications
• Do you need to capture bar codes from mobile phone
or computer displays, either now or in the future?
• How do associates verify age for age-restricted
purchases? Would productivity or accuracy increase
via automation? Note: Position the Drivers’ License
option for these opportunities in the U.S.
DS4308P
• How do you deal with damaged or smudged
bar codes in your environment?
DS4308-SR/HD
Qualifying your customer
Qualifying Sales Questions
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix E
DS4308-SR/HD
Qualifying your customer (continued)
DS4308P
• Does your hotel have a convenience market that
carries drinks, snacks and other incidentals?
Does your hotel have any other retail-type of
stores, such as boutiques? If yes, can those retail
environments easily scan any type of bar code
at the POS, from a printed 1D or 2D bar code on
the label of an item to a mobile bar code that
represents a coupon or special discount?
Service-related questions
• What level of post-sales service and
support do you expect?
• Is turnaround time flexible? Is cost more
important than turnaround time?
• What is the impact of downtime on your business?
• Do you regularly download software
updates for devices?
SERVICES
OVERVIEW
SALES TOOLS
E: Qualifying Questions
APPENDIX
F: FAQs
ZEBRA TECHNOLOGIES
REVENUE
OPPORTUNITIES
D: Services
40
MARKET
OPPORTUNITY
C: Features/Benefits
2
MOBILE
BAR CODES
B: Configurations/Accessories
2
of
DS4308-HC
A: Specifications
• How long can you afford to be without your product?
FAQs
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix F
DS4308-SR/HD
FAQs
GENERAL
Q. What features and benefits are attributed to the
DS4308 Series?
A. T
he DS4308 Series offers these exciting features
and benefits:
• Decodes 1D, 2D, PDF417: Flexibility to support
a wide range of applications that normally
would require two different scanners
Q. What kinds of bar codes can the DS4308
Series read?
3
APPENDIX
of
SALES TOOLS
ZEBRA TECHNOLOGIES
F: FAQs
1
41
SERVICES
OVERVIEW
• Standard Range: Environments that require capture
of 1D, 2D, and PDF bar codes. The reading range
in handheld mode can reach shopping carts! The
part number for the standard range presentation
scanner is: DS4308-SR00007PZWW (twilight black).
E: Qualifying Questions
• Driver’s License Parsing: Environments that require
U.S. driver’s license identification information
capture and verification, as well as auto-population
of applications and forms. The part number for
the standard range with driver’s license parsing
scanner is: DS4308-DL00006ZZWW (nova white)
or DS4308-DL00007ZZWW (twilight black).
The DS4308-P (Presentation) is offered
in the following configurations:
D: Services
• Standard Range: Environments that require
capture of 1D, 2D, and PDF bar codes. The reading
range in handheld mode can reach shopping
carts! The part number for the standard range
scanner is: DS4308-SR00006ZZWW (nova white)
or DS4308-SR00007ZZWW (twilight black).
REVENUE
OPPORTUNITIES
A. T
he DS4308 is offered in the following configurations:
C: Features/Benefits
Q. How do I know which DS4308 Series scanner
model fits my customer’s operational needs?
• High Density with Driver’s License Parsing and
Checkpoint EAS: Environments that require capture
of 1D, 2D, and PDF bar codes that are tiny and
dense coupled with the need to capture and/
or verify identification information, auto-populate
applications and forms as well as deactivate
Electronic Articles Surveillance (EAS) tags. The
part number for the high density with driver’s
license parsing and checkpoint EAS scanner
is: DS4308-HL00007ZCWW (twilight black).
MARKET
OPPORTUNITY
A. T
he DS4308 Series can read most common 1D, 2D,
and PDF bar codes, whether they are printed on labels,
displayed on a mobile phone screen, high density, poorly
printed, damaged, or under shrink-wrap quickly and easily.
• High Density with Checkpoint EAS: Environments that
require capture of 1D, 2D, and PDF bar codes that are
tiny and dense coupled with the need to deactivate
Electronic Articles Surveillance (EAS) tags. The part
number for the high density with checkpoint EAS
scanner is: DS4308-HD00007ZCWW (twilight black).
MOBILE
BAR CODES
• OCR (Optical Character Recognition): For
reading passports, ID cards, bank checks, etc
B: Configurations/Accessories
• Integrated Checkpoint EAS option: Scan bar
code and deactivate EAS tag in one motion
• Healthcare: Disinfectant-ready scanner
designed specifically for healthcare facilities
to meet their unique requirements. The part
number for the healthcare scanner is: DS4308HC0000BZZWW (healthcare white).
DS4308-HC
• Driver’s License Parsing option (U.S. only):
Parse out only the data you want
• High Density with Driver’s License Parsing:
Environments that require capture of 1D, 2D,
and PDF bar codes that are tiny and dense,
coupled with the need to capture and/or verify
identification information, as well as auto-populate
applications and forms. The part number for the
high density with driver’s license parsing scanner
is: DS4308-HL00007ZZWW (twilight black).
A: Specifications
• Decodes from a mobile phone or PC
display: Supports mobile applications such
as digital loyalty, mobile payment, mobile
coupons and mobile boarding passes
DS4308P
• Largest Sweet Spot Reading 100% UPC Means More
Productivity: 0 - 28 in./71.12 cm range in handheld
mode can reach items in shopping carts (DS4308-SR)
• High Density: Environments that require capture of
1D, 2D, and PDF bar codes that are tiny and dense.
The HD focus setting can scan up to 16.5 in./41.91 cm
away! The part number for the high density scanner
is: DS4308-HD00007ZZWW (twilight black).
FAQs
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix F
• Windows 7 32/64 bit
–– Mac OS version 10.6.x (a.k.a. Snow Leopard)
Q. Will the DS4308P replace the DS9808?
A. N
o. The DS9808 is Zebra’s premium product in this
category and will not be replaced by the DS4308P.
Q. Does the DS4308P automatically switch
between hands-free (presentation) mode and
handheld (triggered) mode like the DS9808?
A. Y
es. The DS4308P will automatically switch to handheld
(triggered) mode when picked up, just like the DS9808. It
will automatically revert back to hands-free (presentation)
mode when it is placed back on the counter.
Q. Why would I choose the DS4308
–– Mac OS version 10.7.x (a.k.a. Lion)
–– Mac OS version 10.8.x (a.k.a. Mountain Lion)
REVENUE
OPPORTUNITIES
• Apple OS (HID Keyboard only)
A. N
o. The DS4308 Series is a new product added to the
Zebra portfolio.
C: Features/Benefits
• Windows 8.1 32/64 bit
Q. Does the DS4308 Series replace any
other scanners in the Zebra portfolio?
MARKET
OPPORTUNITY
• Windows XP 32/64 bit
A. T
he presentation stand on the DS4308P is not an
accessory that can be added later. It is an integrated
part of the DS4308P product and cannot be removed.
MOBILE
BAR CODES
A. The supported Operating Systems are as follows:
Q. Is the presentation stand on the DS4308P
an accessory that can be added to the
DS4308 later?
DS4308-HC
Q. What operating systems are supported by the
DS4308 Series?
he DS4308P offers a wall/desk mount for use with
T
the integrated presentation stand. The part number for
the wall/desk mount is: 11-71043-07R (twilight black).
B: Configurations/Accessories
• Standard Range with Driver’s License Parsing and
Checkpoint EAS: Environments that require capture
of 1D, 2D, and PDF bar codes coupled with the need
to capture and/or verify identification information,
auto-populate applications and forms as well as
deactivate Electronic Articles Surveillance (EAS) tags.
The part number for the standard range with driver’s
license parsing and checkpoint EAS presentation
scanner is: DS4308-DL00007PCWW (twilight black).
A. T
he DS4308 offers an intellistand that can either be
ordered as a kit or separately. The part number for the
intellistand is: 20-71043-04R (black). The DS4308 offers
an intellistand cup that can be ordered separately. The
part number for the cup is: 21-71043-04R (black).
A: Specifications
• Standard Range with Checkpoint EAS: Environments
that require capture of 1D, 2D, and PDF bar codes
coupled with the need to deactivate Electronic
Articles Surveillance (EAS) tags. The part number for
the standard range with checkpoint EAS presentation
scanner is: DS4308-SR00007PCWW (twilight black).
DS4308 Series?
DS4308P
• Standard Range with Driver’s License Parsing:
Environments that require capture of 1D, 2D,
and PDF bar codes coupled with the need to
capture and/or verify identification information,
as well as auto-populate applications and forms.
The part number for the standard range with
driver’s license parsing presentation scanner
is: DS4308-DL00007PZWW (twilight black).
DS4308-SR/HD
FAQs (continued)
Q. What accessories are available for the
APPENDIX
3
F: FAQs
of
SALES TOOLS
E: Qualifying Questions
ZEBRA TECHNOLOGIES
SERVICES
OVERVIEW
D: Services
2
42
FAQs
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
Appendix F
Series over a competitor product?
Q. Do I have to be a Zebra Partner to sell the
DS4308 Series?
123Scan2
What is it - 123Scan² is a free, PC-based software
tool for the configuration of Zebra scanners. It can
upgrade scanner firmware, check online for software
updates, generate a multi-setting bar code for single
scan programming, stage large number of scanners
simultaneously, capture images, generate reports with
asset tracking information and create custom products.
SALES TOOLS
APPENDIX
3
F: FAQs
of
SERVICES
OVERVIEW
E: Qualifying Questions
ZEBRA TECHNOLOGIES
REVENUE
OPPORTUNITIES
D: Services
3
43
MARKET
OPPORTUNITY
C: Features/Benefits
SDK for Application Development
What is it - The Windows SDK for Zebra scanners enables
the easy creation of fully featured scanner applications. In
addition to capturing bar code data, the
SDK enables you to capture images,
easily set parameters and more.
MOBILE
BAR CODES
Scanner Management Service
What is it - The Scanner Management Service (SMS) is
a free PC-based software tool that enables the remote
management of Zebra scanners. The SMS enables
you to remotely access scanner asset information and
statistics, set parameters and update firmware. The ability
to manage your scanner fleet from a remote location
dramatically reduces the costs of owning a scanner.
B: Configurations/Accessories
A. T
his is an open class product. Membership in
Zebra’s Partner Program not required.
Zebra offers a complete set of software tools for device
configuration, remote management and application
development that may be used with the DS4308 Series.
DS4308-HC
A. A
ll versions of the DS4308 Series (including
DS4308P) come with a 5 Year Warranty.
What types of software applications are
available for the DS4308 Series? Where
can I get detailed information?
A: Specifications
Q. What is the Warranty on the DS4308 Series?
SOFTWARE APPLICATIONS
DS4308P
A. W
ith the DS4308 Series, customers receive added
range and improved performance on poorly printed,
damaged codes and high density or mobile bar codes
along with enhanced durability — all in the familiar form
factor they have come to prefer. The reliability they
have come to expect from Zebra will not change. New
features and capabilities are also included to increase
worker’s output, decrease deployment time, and reduce
configuration issues. The DS4308 Series represents
the best in class set of capabilities that users want and
need not only for today, but into the future as well.
DS4308-SR/HD
FAQs (continued)
SERIES
OVERVIEW
SELLING GUIDE
THE COMPLETE DS4308 SERIES
DS4308-SR/HD
DS4308P
DS4308-HC
MOBILE
BAR CODES
MARKET
OPPORTUNITY
REVENUE
OPPORTUNITIES
SERVICES
OVERVIEW
SALES TOOLS
APPENDIX
Part number: SG-DS4308, 04/15. ©2015 ZIH Corp. ZEBRA, the Zebra head graphic and Zebra Technologies logo are trademarks of ZIH Corp, registered in many
jurisdictions worldwide. All other trademarks are the property of their respective owners.