12.1 MP | 4x OPTICAL ZOOM | 2.7” LCD1
The DSC-W310 is the digital camera for those looking a slim camera
with a strong feature and value propositions. Capture amazingly
detailed images from farther away with the DSC-W310’s professional
quality 4x Sony Lens. With advanced features including SteadyShot ®
image stabilization, iAUTO and Smile Shutter™ technology, the
DSC-W310 makes taking the best shot a cinch.
28mm equivalent Sony lens with
4x optical zoom
With a Sony 4x optical zoom (28mm
equivalent) wide-angle lens, you can take
great shots from greater distances plus better
group shots in tight spots.
Minimize blur in your shots
SteadyShot® image stabilization compensates
for camera shake and helps prevent blur
through use of digital processing technologies.
Enjoy automatic adjustment of
key camera settings
Unlike traditional auto mode, Intelligent Auto
(iAUTO) mode thinks for you, recognizing scenes,
lighting conditions, faces, and adjusts settings
resulting clear images, faces with natural skin
tone and less blur. With iAUTO you will take the
best shot in many situations from landscapes
to fast action sporting events without having to
manually change all of the cameras settings.
Take better photos under 7
different shooting conditions—
Intelligent Scene Recognition (iSCN) Mode
detects specific shooting conditions for
7 common scenarios, including: Twilight,
Twilight Portrait, Backlight, Backlight Portrait,
Landscape, Macro, and Portrait. In just 1/30th
of a second, the camera automatically
optimizes its settings for the selected scene.
Get those winning smiles every time
Smile Shutter™ technology snaps a photo of
a smile the moment it happens. Simply press
the Smile Shutter™ button and the camera
does the rest. This function can also be used in
conjunction with Intelligent Scene Recognition
to detect smiles in challenging backlit
environments, employing a flash and backlight
compensation to capture smiles more clearly.
Take more natural-looking shots
of people
Face Detection technology detects up to eight
individual faces in the frame, then adjusts the
camera’s focus, exposure, and flash to deliver
crisp, properly lit images of family and friends.
Access simplified camera
Even the most novice of digital camera users
can take the best shot using Easy Shooting
Mode. This feature uses the camera’s Intelligent
Scene Recognition capability to automatically
adjust its settings based on different shooting
scenarios. In this mode, the LCD screen only
displays basic, easy-to-understand functions to
simplify your experience.
Edit photos on the fly
Retouch and enhance your photos on the
go with in-camera Trimming and Red-Eye
Correction functions.
Sony Electronics Inc. | 16530 Via Esprillo | San Diego, CA 92127 | 1.800.222.7669 | www.sony.com
Choose from 8 convenient scene
The DSC-W310 features 8 different scene
modes: High Sensitivity, Twilight, Twilight
Portrait, Soft Snap, Landscape, Beach, Snow
and Gourmet. Once a mode has been
selected, the camera optimizes its settings
to help you get the best shot possible.
Additional features:
• VGA movie capabilities
• High sensitivity ISO 3200
• Find your photos using the simple folder or
calendar viewing modes
• Function Guide helps explain menus and
• Card slot for optional Memory Stick Duo™ and
SD/SDHC media13
• Includes PMB (Picture Motion Browser)2 and
PMB Portable Software3
W-SERIES Digital Still Camera
Camera Type
Image Device
Effective Pixels Resolution
Entry Level Compact Point and Shoot
1/2.3" (7.79mm) Super HAD™ CCD
Lens Type
Lens Construction
Focal Length
35mm Equivalency
Optical Zoom
Digital Zoom
Total Zoom
Sony Lens
6 elements in 5 groups
iAUTO(F3.0/F4.3(W), 2 steps) /
Program Auto(F3.0/F4.3(W), 2 steps)
Still shots: 28-112mm / Movie 4:3: 28-112mm
Smart Zoom / Precision Digital Zoom / Off
Approximately 8x with Precision Digital Zoom
LCD Type
2.7” Clear Photo™ LCD1 (230K)
Media Slot
MS PRO Duo media / SD/SDHC media
12M (4,000 x 3,000) / 8M (3,264 x 2,448) /
5M (2,592 x 1,944) / VGA (640 x 480); 16:9
9M( 4,000 x 2,248 ) / 2M(1,920 x1,080)
VGA(640 x 480) (29.97fps, Progressive) /
QVGA (320 x 240) (29.97fps, Progressive)
Mono / Mono
Optics & Lens
Aperture Range
LCD & Viewfinder
Still Images
Microphone / Speaker
Intelligent Auto Focus
Macro Mode
Exposure Metering
Exposure Compensation
Backlight Correction HDR
Dynamic Range Optimizer
White Balance
Shutter Speed
Burst Mode
Flash Type
Flash Effective Range
Flash Mode
High Sensitivity / Twilight / Twilight Portrait / Soft
Snap / Landscape / Beach / Snow / Gourmet
SteadyShot ® image stabilization
7 scenes
8 faces (Auto / Off )
Off / 10sec. / 2sec.
Trimming / Red Eye Correction
HD Video
SD Video
Yes - USB2.0 Hi-Speed
Inputs & Outputs
Supplied Battery
Lithium-ion NP-BN1 3.6V
Battery Life (Approx.)
Number of Images (Approx.) 220
Weights & Measurements
Dimensions (Approx.)
9 points AF / Center Weighted AF
iAUTO(W:Approx. 5cm (1.96”) to Infinity, T:Approx.
50cm (19.7”) to Infinity)
Multi Pattern / Center Weighted / Spot
Plus / Minus 2.0EV, 1 / 3EV step
Auto / 100 / 200 / 400 / 800 / 1600 / 3200
Auto / Daylight / Cloudy / Fluorescent 1 (White
Fluorescent Lighting) / Fluorescent 2 (Natural
White Fluorescent Lighting) /Fluorescent 3 (Day
White Fluorescent Lighting) / Incandescent /Flash
iAUTO(1/4" - 1/2,000) / Program Auto(1" - 1/2,000)
Normal / Burst (Approx.0.85 fps at 12.1MP
(Maximum 100 shots))
ISO Auto: Approx.0.5 - Approx.3.0m
(Approx.1.64’-Approx.9.84’)(W) / Approx.0.5 Approx.1.5 m(Approx.1.64’-Approx.4.92’)(T),
ISO3200: up to Approx.6.0 m(Approx.19.69’)(W)
/ Approx.3.0 m(Approx.9.84’)(T)
Auto / On / Slow Syncro / Off
Image Stabilization
Multi-shot layering
Intelligent Auto
Intelligent Scene Recognition
Face Detection
Motion Detection
Blink Detection
Smile Shutter™ Technology
In-Camera Editing
TransferJet™ Technology
Scene Modes
Weights (Approx.)
Supplied Software
Operating System
Service & Warranty
3 7/8”x2 1/4”x 3/4”
Approx. 4.3oz. (121g) body only; Approx. 4.8 oz. (137g) With battery and Memory Stick PRO Duo media.
Picture Motion Browser Ver 5.0, PMB Portable 5.0
(for Windows)2, PMB Portable 1.1(for Macintosh)
PMB and PMB Portable: Microsoft Windows XP SP3,
Windows Vista SP2, Windows 7. PMB Portable also
compatible with Macintosh OS X(v10.4 - 10.6).
Limited Term Warranty
Limited 1 Year Parts & Labor
Battery Charger
A/V Cable
USB Cable
Multi-Connector Cable
(A/V / USB)
Shoulder Strap
Wrist Strap
Lens Cap Tether
Paint Pen
Supplied Accessories
1. Viewable area measured diagonally
2. PMB requires Microsoft® Windows® XP SP3/ Windows Vista® SP2/Windows 7. Picture Motion Browser
software not supported by Mac OS. Movie format is compatible with iMovie® ‘09 or later versions.
3. PMB Portable is pre-loaded. PMB Portable requires USB cable (included) and PC with internet
connectivity. Windows ® XP SP3 64-bit and Starter Edition and Windows Vista ® Starter Edition
environments not supported.
13. When using movie mode Memory Stick PRO Duo™ with MARK2 (M2) logo, Memory Stick
PRO-HG™, or SD/SDHC (Class 4 or higher) media are recommended.
2.7” LCD1
© 2010 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, Cyber-shot, Optical SteadyShot, BIONZ, Xtra Fine LCD, Clear Photo,
Clear Photo LCD Plus, SteadyShot, Memory Stick PRO-HG, InfoLITHIUM, Party-Shot, AVCHD, Exmor, TruBlack, TransferJet, Exmor R, Smile Shutter, DVDirect, BRAVIA, Memory Stick PRO Duo, Memory Stick Duo
and the Memory Stick logo are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment. Microsoft, Windows, and Windows Vista are trademarks of Microsoft Corporation. Mac OS
and Macintosh are trademarks of Apple Computers, Inc. Blu-ray Disc is a trademark. HDMI is a trademark of HDMI Licensing LLC. All other trademarks are trademarks of their respective owners.
Features, specifications, availability, prices and terms of offers are subject to change without notice. Non-metric weights and measurements are approximate and may vary