Alcatel-Lucent Mobile TV User's Manual

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Alcatel-Lucent Mobile TV User's Manual | Manualzz

Alcatel-Lucent

Unlimited Mobile TV Solution

Deliver Complete Mobile TV for Your Market by Partnering with Alcatel-Lucent

Unlimited Audience

Unlimited Number of Channels

Unlimited Coverage

Maximum Interactivity

Unlimited Entertainment

Unlimited Usage

Mobile TV Ready for Prime Time

Today’s mobile end users want more from their mobile services. They want advanced services that let them download and play songs and videos, send text messages, conference with colleagues and friends, and exchange pictures or videos on whichever device they are using. Now, mobile end users worldwide are showing a growing interest in mobile

TV. In fact, the European Commission estimates that mobile TV could be a market of up to € 20 billion by 2011, reaching approximately

500 million customers worldwide.

2 Alcatel-Lucent Unlimited Mobile TV Solution

Where it is available, mobile TV has been successfully deployed on existing cellular infrastructures in point-to point mode. But this approach is not designed to deliver the same content to many users at the same time. It prevents mass-market deployment and, due to potential congestion, does not allow mobile service providers to deliver the high quality of experience end users demand.

To go beyond point-to-point offerings and provide mass access to mainstream

TV channels on mobile, service providers must deploy dedicated mobile broadcast networks that are comple mentary to existing cellular networks. But the design of these net works may be expensive and risky.

Alcatel-Lucent minimizes the expense and risk of mobile TV deployment with a mass market solution that addresses the expectations of con sumers, television broadcasters and mobile operators.

Simplify the Delivery of Mass Market Mobile TV

The Alcatel-Lucent Unlimited

Mobile TV solution simplifies the delivery of mass market mobile TV.

It’s a complete, turnkey solution that allows you to present end-users with a truly diversified Mobile TV offer based on a mix of mainstream broad cast channels and an unlimited num ber of specialty unicast channels.

The mix of broadcast and unicast services, combined with interactive capabilities made possible by Alcatel-

Lucent’s content management and service platform, can improve cus tomer retention and drive higher mobile service revenues. And, the

Alcatel-Lucent Unlimited Mobile

TV solution delivers service to your whole market because it is designed to provide exceptional indoor cover age and service availability throughout a whole country or region.

The result is a mass-market mobile

TV option tailored to deliver an unlim ited number of TV channels, to an unlimited mobile audience with unlimited coverage.

Leverage the Experience of a Trusted Partner

With the Alcatel-Lucent Unlimited

Mobile TV solution, you leverage

Alcatel-Lucent’s experience and expertise delivering mobile video and TV services around the world.

As your trusted mobile TV partner,

Alcatel-Lucent helps you design, develop, deploy and operate an effective mobile TV solution opti mized specifically for your environ ment. Alcatel-Lucent’s partnership approach helps you:

• Select the technology that fits you best

• Initiate an efficient mobile

TV business

• Deploy and operate an unlimited mobile TV service

Alcatel-Lucent Unlimited Mobile TV Solution 3

Unicast and Broadcast:

Complementary for Unlimited

Mobile TV

Unicast is communication between a single sender and a single receiver over a network. An earlier term, point-to-point communication, is similar in meaning to unicast.

Typically, current 3G networks are unicast, which means that there are as many mobile TV signals as there are number of viewers simultane ously watching a given program.

By contrast, broadcast is commu nication from one sender to all potential receivers in a given area/region.

Select the Technology that Fits You Best

To deploy and integrate a mobile broad cast overlay with your network for a truly mass-market mobile TV offering optimized for your market you must addre ss many challenges:

• What spectrum is required?

• Which standard is most appropriate?

• How can you achieve your target coverage?

• Can you reuse your existing assets?

• What is the best way to combine services?

Alcatel-Lucent has addressed these and other technology challenges with the Unlimited Mobile TV solution.

This solution makes optimal use of existing network investments and resources and combines them with the best technical capabilities of various technologies and spectrum options to deliver a complete endto-end solution designed to be easily adapted to your needs.

Figure 1. Alcatel-Lucent Unlimited Mobile TV Solution with DVB-H/-SH

AD AND

CONTENT

AGGREGATION

SYSTEM ARCHITECTURE, DESIGN AND OPTIMIZATION

SPACE SEGMENT

SERVICE

DELIVERY PLATFORM

(Incl. Bcast Head-End)

MICROWAVE

BACKHAULING

CHIPSETS

TERMINALS

TRANSMITTERS

(Integration in legacy networks)

2G/3G

APPLICATION AND SERVICE O&M E2E SOLUTION INTEGRATION, BUILD AND OPERATE ENABLING

4 Alcatel-Lucent Unlimited Mobile TV Solution

Depending on your current assets

(network and spectrum) and service objectives, the Alcatel-Lucent

Unlimited Mobile TV solution offers different infra structure options to deliver main stream channels:

• High-power mobile broadcast satel lites which provide direct terminal reception across rural areas countrywide

• Medium- to high-power trans mitters for urban/suburban outdoor reception

• Low-power transmitters for cellularlike quality of service in urban indoor areas

Full flexibility between terrestrial and satellite backhauling is also provided to feed these infrastructures with the channels to be broadcast.

End-user terminals receive broadcast

TV either from terrestrial repeaters or from the satellite, and unicast TV from a 3G broadband connection.

To deliver the content, the mobile

TV service delivery platform adapts and aggregates TV programs and rich mul timedia services into IP service streams and selects the transmission format, either broadcast, or uni cast

(2G, 3G, etc.), depending on the targeted audience.

The service delivery platform lets you provide end-users with interactive and personalization features such as chat, voting, and click-to-buy. And it pro vides seamless access to related services, as well as cross-advertising opportunities on any combined unicast and broadcast network.

Figure 2. Alcatel-Lucent: Selecting the Standard Adapted to Your Spectrum Options

Band III UHF 2G L-Band 3G Satellite

174MHz to 230MHz

400MHz to 800MHz

850MHz

900MHz

1.4GHz

1.8GHz

1.9GHz

2.1-2.2 GHz 2.6 GHz 3 GHz

2004

2007

Higher frequency range

Higher spectrum efficiency (bit/Hz)

Possible satellite / terrestrial combination

Alcatel-Lucent Unlimited Mobile TV Solution 5

Alcatel-Lucent Unlimited Mobile

TV Solution is based on DVB-H/SH standards

The complete Alcatel-Lucent solu tion gives you the most flexibility for a mobile TV service designed for efficient operation and optimum coverage. Based on DVB family mobile TV standards, it offers wide spectrum avail ability, from UHF up to 3GHz. It allows you to choose the best combination of DVB-H and DVB-

SH technologies for your market. And it accommo dates multiple infrastruc ture options, from satellite, to broad cast towers and cellular sites.

And as a true pioneer of the DVB-

SH technology, Alcatel-Lucent has established an ecosystem of industrial and research partners to optimize the delivery of Unlimited Mobile TV based on this new technology.

New DVB-SH Specification Enables Delivery of Mobile

Multimedia Services Using Hybrid Satellite/Terrestrial Networks

The new Digital Video Broadcasting-Satellite services to Handhelds

(DVB-SH) specification is an evolution of the Digital Video

Broadcasting-Handheld (DVB-H) standard. It enhances the range of DVB standards for the delivery of mobile digital television.

The DVB-SH standard enables the delivery of IP-based media content and data to handheld terminals like mobile phones and PDAs via satellite. It has been designed for frequen cies below 3 GHz. It com plements the existing DVB-H physical layer standard and uses the

DVB IP Datacast (IPDC) set of content delivery, electronic service guide and service purchase and protection standards.

DVB-SH includes features such as turbo coding for forward error correc tion and a highly flexible interleaver in an advanced system designed to cope with a hybrid satellite/terrestrial network topology.

Satellite transmis sion ensures wide area coverage and the terrestrial component assures cov erage where the satellite signal can not be received, as may be the case in urban areas.

Figure 3. Alcatel-Lucent Unlimited Mobile TV Solution in DVB-SH

1

Broadcast (DVB-SH)

2

Up to 18

TV Channels

(256 kb/s)

Up to 90

TV Channels

(256 kb/s)

Mobile Networks

3

Unlimited

Number of

Channels

Service Delivery

Platform

Mobile Networks

(2.5G/3G/HSDPA)

6 Alcatel-Lucent Unlimited Mobile TV Solution

Alcatel-Lucent Supports Major Standards – DVB-H and DVB-SH

9 6 0 0 D T H T R A N S M I T T E R ( U H F B A N D )

Alcatel-Lucent has developed a digital transmitter for broadcasting DVB-H television services to mobile users, which can also broadcast DVB-T signals to fixed users of digital terrestrial television.

Emerging network architectures need low-power transmitters that can provide radio coverage with the same quality delivered by cellular networks. The Alcatel-

Lucent 9600 DTH meets these requirements. Two versions are avail able — the 9600 DTH 50 and the 9600 DTH 100 — which offer 50 Watts or 100 Watts of output power, respectively.

This transmitter is an ideal solution for implementing DVB-H/T networks in the UHF band. Unlike standard broadcasting transmitters, its features are designed to support mobile-cellular network deployment, including a compact form factor adapted for installation in mobile sites.

9 6 0 0 D T R D I G I T A L T R A N S M I T T E R ( S - B A N D )

The Alcatel-Lucent 9600 DTR is based on a flexible architecture, which makes it a true hardware platform covering any potential need up to the upper S-band

(2.7 GHz), using either the DVB-SH waveform or any other standard.

This transmitter has triple carrier capability, as well as auto-adaptive non-linear pre-correction, an integrated DVB-S/S2 demodulator, Gigabit Ethernet traffic interfaces, and an internal GPS receiver for single frequency network (SFN) operation (as in the 9600 DTH).

The high power amplification is band and power specific, due to the broad range of requirements (470 MHz to 2700 MHz, and from 10 W to 300 W), and indoor and outdoor configuration options available.

Alcatel-Lucent Unlimited Mobile TV Solution 7

Mobile Interactive TV successes

Alcatel-Lucent media solutions include mobile interactive TV applications, which allow extensive interactivity and personalization, complementing traditional live TV with made-for-mobile content, creating the possibility to pro vide targeted advertisement supported content to end-users.

Alcatel-Lucent is heavily involved in interactive mobile TV deployments, with more than 80 mobile operators around the world using its superior endto-end video and music solutions to enable their mobile video, music and live

TV services, including Orange World Video portal, Telefónica in Spain and

Mexico, T-Mobile in Germany, the UK and Austria, MTN South Africa,

Optimus and SIC TV in Portugal.

Alcatel-Lucent demonstrated the world’s first unified Mobile TV experience across 3G and broadcast networks, enabling a compelling Mobile TV end-user experience combining unicast and broadcast Mobile TV channels connect ed to the same service platform on the same handset.

Leveraging Mobile TV, interactivity and personalization, Alcatel-Lucent enables the generation of new services, additional revenues and new advertising models.

8 Alcatel-Lucent Unlimited Mobile TV Solution

Initiate Your Mobile TV Business

Beyond providing the most effec tive technology options with the

Unlimited Mobile TV solution,

Alcatel-Lucent can also help you kick-start your mobile TV business.

As your mobile TV partner, Alcatel-

Lucent works with you to develop a complete understanding of your market and your end users’ service expec tations.

For example, the Alcatel-Lucent

Worldwide Lab (www.alcatellucentlab.com) conducts qualitative research that sheds light on what end users around the world expect from new, personalized services. Recent research conducted by The Lab revealed the top five issues users have with current mobile services and the top five features users appreciate about current services. With this and other research, Alcatel-Lucent can provide insight into what kind of mobile TV service will work in your market, what end users in your market will pay for an enhanced service offer, and how that offer should be positioned.

Acquire Licenses,

Build a Business Case

Once you know what kind of service to introduce, we will work with you to navigate through the various spectrum licenses required to operate your mobile TV service.

We’ll help you build a business case that ensures you meet all your business objectives while keeping capital and operational expenditures in line.

And we’ll also establish and initiate ad-hoc partnerships and consor tiums with independent, technologyagnostic third parties to make sure you build your business based on the most effective technologies for your market.

Mobile TV Memberships

Alcatel-Lucent is member of several key industry bodies committed to the success of mobile TV world wide, includ ing the bmco forum (Germany), the Forum de la Télévision Mobile

(France) and the Mobile Digital TV

Alliance (USA). Alcatel-Lucent representatives also actively contribute to the work of the DVB Project and of the

UMTS Forum and GSM Association joint mobile TV Workgroup, of ETSI and of OMA (Open Mobile Alliance).

Capitalize on

Our Market Knowledge

Alcatel-Lucent continuously performs end user focus groups and studies in order to design services that match end user demands. This research clearly indicates that end users are waiting for, and are ready to pay for a mobile TV offering that delivers a large vari ety of choices, a high level of person al ization, maximum interactivity, and great quality of service — everywhere.

Alcatel-Lucent Unlimited Mobile TV Solution 9

“SFR has always stood at the forefront of inno vation in order to provide all its clients with the most attractive mobile services. This is why we wished to evaluate the hybrid technol ogy pro posed by Alcatel-Lucent based on the new DVB-SH standard specified by the DVB

Project, in just the same way as we had tested the DVB-H stan dard last year. These technologies, which are recommended at national and European levels, seem to us interesting to evaluate, con sidering the growing success encoun tered by mobile TV among our customers.”

— J E A N - D O M I N I Q U E P I T ,

D I R E C T O R S T R A T E G Y A N D

I N N O V A T I O N A T S F R

Alcatel-Lucent Enables Mobile TV Launches Worldwide

Alcatel-Lucent is a trusted mobile TV solution provider for operators around the world.

S E S A N D E U T E L S A T , E U R O P E

SES Global and Eutelsat Communications have joined forces to establish the first European satellite infrastructure for broadcasting video, radio and data to mobile devices and vehicle receivers.

Under the joint venture, SES and Eutelsat have agreed to create a company, which will operate and commercialize the S-band payload on the W2A satellite.

The S-band space segment represents an investment of approximately €130 million. It will allow the delivery, for the first time, of mobile multimedia broad cast services directly to user terminals in France, Germany, Italy, Poland, Spain or the UK. The satellite is supported by a hybrid infrastructure that combines satellite and terrestrial networks and delivers universal coverage and indoor penetration for mobile TV services.

10 Alcatel-Lucent Unlimited Mobile TV Solution

“ICO is expanding its relationship with Alcatel-

Lucent. We have confi dence in their ability based on both their leadership in

DVB-SH devel opment and their extensive experi ence in systems design and deploy ment.”

— T I M B R Y A N , C E O , I C O

I C O G L O B A L C O M M U N I C A T I O N S ,

U N I T E D S T A T E S

Alcatel-Lucent is working with ICO

Global Communications to launch a market trial of ICO’s Mobile Interactive

Media (“MIM”) services. As ICO’s mobile TV partner, Alcatel-Lucent will provide end-to-end network inte gration services as well as equipment, engineering and implemen tation serv ices. The MIM service offering will be launched over ICO’s integrated satellite and terrestrial net work and is the first deployment world wide of a hybrid satellite and terrestrial solution using the new DVB-SH mobile broad casting standard.

ICO MIM will provide full-duplex,

IP data communication services using GMR air interface technology, a full suite of interactive mobile video products using DVB-SH, and interac tive navigation, all via an integrated satellite and terrestrial terminal and antenna system.

S F R ( V O D A F O N E G R O U P ) ,

F R A N C E

Alcatel-Lucent has been testing

DVB-SH technology for broadcast mobile TV in the S Band with SFR.

This technical test of Alcatel-

Lucent’s Unlimited Mobile TV solution in the South-West part of France uses SFR’s operational

3G mobile infrastructure and precommercial DVB-SH elements for the broadcast portion of the network.

The pilot program allows SFR to evaluate the capability of the Alcatel-

Lucent solution to make mobile TV available to a large audience with high-quality mobile TV channels.

It has tested various usage conditions, such as inside and outside buildings, as well as in moving vehicles.

Alcatel-Lucent Unlimited Mobile TV Solution 11

12 Alcatel-Lucent Unlimited Mobile TV Solution

Deploy and Operate Your Mobile TV Service

Alcatel-Lucent’s experience with a variety of mobile TV projects around the world gives us the knowledge and experience you need from a solution partner to successfully deploy a mobile

TV service. We understand your oper ational constraints and the risks asso ciated with any new technology deploy ment, so we have designed our Unlimited Mobile TV solution to minimize those risks.

Our solution approach gives you a full range of network life-cycle support, from conception and design, through deployment and maintenance.

With more than 20,000 professionals experienced in the delivery of inte grat ed end-to-end telecommunications solutions worldwide, we know how to manage the various partners and sub-contractors required to make your mobile TV service a reality.

And we have a variety of hosting options that can make any mobile

TV deployment simple and efficient.

The World’s Leading

Network Integrator

Alcatel-Lucent has unmatched expe ri ence and expertise in network deploy ment and operation. As the world’s leading network integrator,

Alcatel-Lucent supports more than

1,600 products from more than

290 vendors, has deliv ered over

30 solu tions that incor porate more than 90 services, and man ages over

55 net works sup port ing more than

80 mil lion sub scribers. Furthermore,

Alcatel-Lucent has a recurrent net work management busi ness, with over 100 enterprises worldwide.

Figure 4. Alcatel-Lucent Services: Full Range of Network Lifecycle Capabilities

Network operations and maintenance

Targeted analysis and modeling

Full implementation End-to-end integration

Single point of accountability

Consistent proven delivery methodology for managing end-to-end complexity

N E T W O R K O U T S O U R C I N G A G R E E M E N T

W I T H E - P L U S I N G E R M A N Y

Alcatel-Lucent is managing several network business divisions of Germany’s third-largest mobile communications provider, E-Plus Mobilfunk. Under the terms of the network outsourc ing agreement, E-Plus Mobilfunk transferred the operational business divisions responsible for the operation, maintenance and deployment of its cellular network to Alcatel-Lucent, enabling E-Plus to concentrate on its core business, reduce operational expenses and increase network quality.

As part of this agreement, about 750 E-Plus employees in Germany joined

Alcatel-Lucent.

E-Plus will maintain responsibility for strategic network planning and network development, including the selection of mobile communications locations and their technical equipment to ensure the long-term quality of its cellular network.

“Our decision to enter a strategic partnership with Alcatel-Lucent is designed to guarantee our subscribers a network of a constantly increasing quality over the long term,” explained

Elmar Grasser, Chief Technical Officer of E-Plus Mobilfunk GmbH & Co KG. “Alcatel-Lucent is the world’s leading network integrator with the resources to meet future network construction and main tenance require ments with greater speed, flexibility and cost syn ergies than we could alone. And with this step, we’re once again playing a pioneering role on the German market.”

Alcatel-Lucent Unlimited Mobile TV Solution 13

14 Alcatel-Lucent Unlimited Mobile TV Solution

Partner with Alcatel-Lucent for Unlimited Mobile TV

Alcatel-Lucent is committed to supporting service providers in delivering a truly converged TV experience. We have established a leading position in interactive TV services, and enable TV, video and music services for more than 120 fixed and mobile service providers around the world.

Alcatel-Lucent is also a worldwide leader in the development and deploy ment of fixed Triple Play and IP-TV.

Leverage Our Mobile TV Ecosystem

Since any mobile TV offering must be supported at every technology level.

Alcatel-Lucent’s Unlimited Mobile TV solution is supported by an ecosystem of industrial partners that provide:

• High-performance DVB-H and DVB-SH chipsets (DiBcom, NXP – founded by Philips)

• Mobile handsets compliant with DVB-H and DVB-SH specifications

(Sagem, Samsung)

• Powerful and highly reliable satellite systems for digital broadcasting

(Thalès Alenia Space)

• Innovative antenna solutions, in particular in low visual impact antennas, broadband panel arrays and advanced RF combining and conditioning technology for DVB-H, DVB-SH as well as UMTS (RFS)

• Expertise in DVB-T, DVB-H and DVB-SH modulators (TeamCast)

• Expertise in DVB-H and DVB-SH IP encapsulators, DVB-H and DVB-SH network management and network radio resource management (UDcast)

In addition, Alcatel-Lucent has secured the support of renowned international scientific institutions in the field of hybrid satellite and terrestrial reception, complex wave form optimization and the optimal delivery of video and audio services over cellular networks.

Alcatel-Lucent is your trusted partner to design, develop, deploy and operate

Unlimited Mobile TV solutions adapted to your environment. The solution:

• provides your customers with a unique end-user experience that smoothly blends mass audience, interactive and personalized multimedia applications on the same device

• offers a telco-grade quality of service and operation, combining multiple networks and infrastructures

• is based on efficient open standards (DVB family: DVB-H and DVB-SH) with different spectrum options

Figure 5. Alcatel-Lucent Unlimited Mobile TV Delivers Value for You and Your Customers

Expertise

Network optimization, Patents,

R&D forces, Track record

(including Operations)

Flexible

Adapted to various spectrum options

Combined with other techno integrated with legacy network

Key Partners

Terminals (handset, PDA, PMP, Vehicle)

Space manufacturers,

Content protection, ...

Alcatel-Lucent

Unlimited

Mobile TV

Hybrid

Cellular + Satellite + Terrestrial

Broadcast

Key Products

Transmitters, Head-End

Network Core

Multistandard

DVB-SH pioneer/DVB-H/STIMI

Integration 2G/3G/GMR/WiMax

Multi-Application

Brought by broadcast/Unicast and Interactivity

Services

Design, Project management,

Deployment, Integration, O&M

Local presence

Alcatel-Lucent Unlimited Mobile TV Solution 15

www.alcatel-lucent.com

Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein.

© 2007 Alcatel-Lucent. All rights reserved. UCE001288807070602 (08)

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