2014 buick verano interactive details book

2014 buick Verano interactive details book
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
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This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by,
consumers. Information contained herein is designed to be as comprehensive and factual as possible. General Motors reserves the right, however, to make changes at any
time, without notice, in materials, equipment, specifications, models and availability. Copyright 2013 General Motors Company. All Rights Reserved. No portion of this work
may be reproduced, rebroadcast or redistributed, in whole or in part, without the express written permission of General Motors Company. Publication date: November 2013
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2014 buick Verano What’s New for 2014
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
VERANO SNAPSHOT
•2014 Verano equipment
groups: Verano 1SD,
Convenience Group 1SG,
Leather Group 1SL, Turbo
Group 1ST.
•Verano delivers unexpected
luxury for a car its size.
•It competes in the compact
luxury segment.
•Leading purchase
considerations for
compact luxury buyers are
exceptional quality, comfort,
premium amenities, and
technologies that help them
stay connected on the road.
•Buick Verano continues to
attract more customers to the
growing market for premium
compact sedans with a
stylish blend of technology,
sophistication, craftsmanship
and performance.
What’s New
•New safety features:
– (UEU) Forward Collision Alert is
now available.
– (UFL) Lane Departure Warning is
now available.
•(UG1) Universal Home Remote is
now available.
•Enhanced IntelliLink adds text
message support, Siri Eyes Free
and martphone voice recognition
pass-through.
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| WHAT’S NEW FOR 2014
•(KA1) Heated driver and front
passenger seats are now included
with cloth seats in Convenience
Group 1SG and include three
warmth settings.
•Exterior color Smoky Gray
Metallic (GLJ) replaces Cyber
Gray Metallic (GBV).
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2014 buick Verano MARKETING HIGHLIGHTS
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Verano Target Customer
Demographics
Verano Awards &
Recognition
Experience Buick
Protection
•Verano’s target customers value
quality versus brand names.
•5-Year Cost to Own Entry-Level
Luxury Car Winner, Kelley Blue Book
(2013 Verano).
Experience Buick Protection is a
worry-free, comprehensive coverage,
warranty and protection program
that comes standard with every new
2014 Buick lease and purchase.
•Many are import intenders but are
not import-loyal.
•They want comfort and amenities
as wells as user-friendly technologies
that keep them connected on
the road.
•They also want
a premium
purchase
experience
and excellent
customer service.
•Brand Image Award Best Value
Luxury Brand, Kelley Blue Book
(2013 Buick Lineup Verano, Regal,
LaCrosse, Encore, Enclave).
•Best Buy Award, Consumer Guide
Automotive (2013 Verano).
•Best Cars for the Money Awards,
Upscale Midsize Cars, U.S. News &
World Report (2013 Verano).
•Best Cars for Families, Upscale Small
Cars, U.S. News & World Report
(2013 Verano).
The coverage included is designed
to make it easy and convenient for
owners to keep their Buick vehicles
like new. It includes:
•4-year/50,000-mile bumper-tobumper limited warranty.
•6-year/70,000 mile transferable
powertrain limited warranty with
no deductible.
•6-year/70,000-mile 24/7
roadside assistance.
•6-year/70,000-mile courtesy
transportation.
Verano Safety
The 2014 Verano has received the highest possible Overall Vehicle Score
for safety (5-Star) in U.S. Government safety testing as part of the U.S.
Dept. of Transportation New Car Assessment Program (www.SaferCar.gov).
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| MARKETING HIGHLIGHTS
•6-year/100,000-mile rust-through
corrosion protection.
•2-year/24,000 Buick scheduled
vehicle maintenance.
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2014 buick Verano TOP SELLING FEATURES
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coming late 2013
Refined Performance
Balanced with
Competitive Fuel Economy
•The ECOTEC 2.4L and 2.0L turbo
engines offer impressive power
and great fuel economy. Six-speed
automatic and manual transmissions
enhance efficiency.
Why It Matters
No tradeoffs required—responsive
power and great fuel economy in a
fun-to-drive package.
2.0L
Beautiful Exterior Design
•Sculptural lines, steeply raked
windshield and sloping rear roofline
add style.
•Signature Buick design cues include
a Black chrome waterfall grille and
Frenched-in portholes.
•Calligraphy-like exterior
chrome accents.
Why It Matters
Verano stands out from competitors
with its beauty and refinement.
Luxurious Interior with
Premium Craftsmanship
•Metallic accents, warm wood
tones and soothing Ice Blue
ambient lighting create an inviting,
sophisticated environment.
•Soft-touch instrument panel, fabricwrapped pillars and premium 5-layer
headliner look and feel expensive.
2.4L
Why It Matters
Verano uses top-of-the-line,
quality materials that are
meticulously rendered.
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| TOP SELLING FEATURES
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2014 buick Verano TOP SELLING FEATURES
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
Voice-activated IntelliLink
Radio with Color
Touch-Screen
•High-resolution, full-color 7"
touch-screen with voice-activated
functionality, steering wheel
controls, USB and AUX input
ports and MP3/CD.
•Makes and receives phone calls,
accesses phone contacts and
streams media from paired
devices hands-free.
•Streams Pandora Internet Radio
and Stitcher SmartRadio from
paired device.
Why It Matters
Buick IntelliLink is Verano’s command
center for connectivity and infotainment.
It helps drivers connect and interact
more safely with the audio system and
paired devices.
Buick’s Signature QuietTuning Technology
•Dual-density carpet, premium door
sealing and liquid sound deadener
optimize Verano’s interior quiet by
reducing, blocking and absorbing
outside noise.
Why It Matters
The quiet experienced in Verano’s
cabin enhances the feel of luxury
while contributing to a sense of overall
quality and craftsmanship.
•Tires and wheels are specifically
engineered for reduced noise,
vibration and harshness.
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| TOP SELLING FEATURES
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2014 buick Verano TOP SELLING FEATURES
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
Exceptional Safety
Rear Vision Aids
•Standard: 10 air bags, strategically
placed high-strength steel, StabiliTrak
Stability Control, ABS, advanced
braking features, Rear Vision
Camera and OnStar Automatic
Crash Response.
A camera and radar sensors at the
rear warn drivers of potential hazards.
Why It Matters
For greater peace of mind, Verano
looks out for your safety before, during
and after a crash.
•Standard Rear Vision Camera
displays image behind Verano
when it is in Reverse.
•Rear Cross Traffic Alert alerts
drivers about oncoming traffic
when backing up.
Why It Matters
Rear vision aids can help the driver
prevent crashes.
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| TOP SELLING FEATURES
• • •
Collision Prevention
Alerts
Use a front camera to help make drivers
more aware of the driving environment.
•Forward Collision Alert alerts
the driver if it detects a possible
collision threat.
•Lane Departure Warning alerts the
driver when the vehicle drifts out of
its lane.
Why It Matters
Forward alert safety systems can
help drivers avoid a collision.
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2014 buick Verano PRODUCT INFORMATION
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
EXTERIOR
•Beautiful exterior design – See Top
Selling Features.
•Distinctive exterior lighting –
Enhances Verano’s elegance.
–Blue translucent projector
beam headlamps.
–Chrome-detailed halogen
fog lamps.
–Taillamps finished with
chrome accents.
•Integrated rear spoiler – Adds sporty
attitude. Available.
•Standard 18" alloy wheels – Give
Verano a confident, dynamic stance.
INTERIOR
•Luxurious interior with premium
craftsmanship – See Top
Selling Features.
•Buick QuietTuning – See Top
Selling Features.
•Standard luxury – Premium amenities
add to Verano’s comfort and its
feeling of luxury and refinement.
– Automatic dual-zone climate
control helps to keep the
cabin comfortable.
– 3-spoke leather-wrapped steering
wheel with integrated audio and
cruise controls; available heated
steering wheel.
•Generous seat comfort – Supportive,
wide seats feature plush padding.
– Premium ribbon fabric inserts with
leatherette accents. Standard.
– Leather-appointed premium
grade seating with French-seamed
stitching. Available.
– Heated front seats with three
warmth settings. Available.
– 6-way power driver seat. Available.
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| PRODUCT INFORMATION
• • • • •
•Remote Vehicle Starter System –
Activates climate control and heated
seats at temperatures below
45°. Standard.
•Passive Entry with Push Button Start –
Uses convenient key fob sensor
technology instead of a traditional
key to unlock the doors and start
Verano, even if the key fob is tucked
away in a purse or pocket. Available.
•Standard Rear Vision Camera –
Displays image behind Verano when
it is shifted into Reverse.
•Vision aid – Ultrasonic Rear Parking
Assist warns drivers about certain
stationary objects behind the vehicle
when Verano is in Reverse. Available.
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2014 buick Verano PRODUCT INFORMATION
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
INFOTAINMENT
Connectivity
•Buick IntelliLink – Helps drivers
connect and interact more safely
with audio system features and
their paired devices. See Top
Selling Features.
–Large 7", high-resolution, full-color,
touch-sensitive screen.
–Multiple methods of control
include an icon-driven touchscreen—similar to smartphone
and tablet devices—enhanced
voice-recognition technology and
faceplate controls.
–Seamless smartphone integration
with new text message support, Siri
Eyes Free and voice recognition
pass-through that can access
smartphone features using Verano’s
IntelliLink controls.
Entertainment
Embedded Mobile Apps
•Audio systems:
•Built-in web connectivity for
compatible devices – Allows instant
access to web-based programming
for paired smartphones and tablets:
– 6-speaker AM/FM/SiriusXM/CD/
MP3/USB/AUX input. Standard.
– 9-speaker Bose premium audio
system – With digital amplifier,
DSP, custom equalization, four
woofers, four tweeters and mid-/
high-range speaker. Available.
– Audio system with navigation –
Includes all standard audio
system features plus GPS
navigation. Available.
•SiriusXM Radio – Fully integrated into
Verano’s IntelliLink system. Includes
3-month trial of the XM Premier
Package and Nav Traffic (if equipped
with navigation).
–Pandora – popular internet
radio service, dynamically
personalized and updated to
reflect user’s likes/dislikes.
–Stitcher – on-demand internet
radio service focusing on news
and information.
NAVIGATION
•Audio system with navigation –
Includes Bose audio system
features and built-in navigation
system. Available.
•OnStar Directions & Connections
Plan – Included for six months and
features Turn-by-Turn Navigation
directions. Learn more at OnStar.com.
–Wireless music and internet
streaming from paired devices.
–Media hub for connections via USB
and auxiliary inputs.
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| PRODUCT INFORMATION
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2014 buick Verano PRODUCT INFORMATION
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coming late 2013
POWERTRAIN
RIDE & HANDLING
Engines
Suspension
•ECOTEC 2.4L DOHC VVT SIDI
4-cylinder engine – Delivers a
refined, responsive performance and
is E85 FlexFuel-capable.
•Independent front suspension –
MacPherson strut design. Provides
excellent road holding.
•Verano-tuned Z-link rear
suspension – Helps center the rear
axle during cornering for a more
balanced driving experience. The
Z-link design:
– 180 hp and 171 lb.-ft. of torque.
•ECOTEC 2.0L DOHC turbocharged
VVT SIDI 4-cylinder engine – Has
impressive on-demand power and is
tuned to deliver unique performance,
efficiency and quietness. Included on
Turbo 1ST.
– 250 hp and 260 lb.-ft. of torque.
•Spark Ignition Direct Injection (SIDI)
and Variable Valve Timing (VVT) –
Enhance performance and fuel
efficiency while lowering emissions.
Transmissions
•6-speed automatic transmissions –
Include Driver Shift Control to
create a more performance-oriented
driving experience.
– 2.4L: 21 city/32 highway mpg.
–Is lightweight and contributes to
Verano’s fuel economy.
–Requires less space than a typical
fully independent rear suspension,
enabling more trunk space.
– 2.0L: 21 city/30 highway mpg.
•6-speed manual transmission – With
3.55 final drive ratio. Available on
Turbo 1ST.
– 20 city/31 highway mpg.
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| PRODUCT INFORMATION
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2014 buick Verano PRODUCT INFORMATION
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
Braking
•4-wheel disc ABS – See the Safety
Section for more details.
•Brake Assist – Delivers maximum
braking power during hard braking.
•Electronic Brakeforce Distribution –
Balances braking performance based
on such factors as road conditions
and the weight of the passengers
and cargo.
•StabiliTrak Stability Control with fullfunction Traction Control – See the
Safety Section for more details.
Handling
•Rack-mounted Electric Power
Steering – Provides better steering
feel versus traditional column-mounted
systems. Additional benefits include:
–Increased responsiveness with
straighter tracking.
–Enhanced fuel economy since the
electric motor helps save fuel.
SAFETY
Before
•5-Star safety rating – The 2014
Verano has received the highest
possible Overall Vehicle Score
for safety in U.S. Government
safety testing as part of the U.S.
Department of Transportation
New Car Assessment Program
(www.SaferCar.gov).
•Antilock Braking System (ABS) –
Helps prevent wheel lockup during
hard braking on most slippery
surfaces and helps drivers maintain
steering control.
•Daytime Running Lamps (DRLs) –
Increase Verano’s visibility to others.
•Full-function Traction Control – Helps
maintain traction if slip is detected at
a front drive wheel by applying the
brake at that wheel and/or reducing
engine throttle.
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| PRODUCT INFORMATION
• • • • •
•Forward Collision Alert – Available.
See Top Selling Features.
•StabiliTrak Stability Control – Helps
Verano stay on its intended path. If
the system detects wheel slip or if the
vehicle is not following the path being
steered, StabiliTrak applies the brakes
and/or adjusts the throttle to keep the
vehicle on course.
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2014 buick Verano PRODUCT INFORMATION
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
During
Security Features
•10 standard air bags – Include dualstage frontal, front seat-mounted sideimpact, driver and front passenger
knee, head-curtain side-impact and
outboard rear seat-mounted thorax.
•PASS-Key III theft-deterrent system –
Disables the engine if an improperly
coded key is used to try to start
the vehicle.
•High-strength steel – Is used for more
than 60% of the body structure.
After
•Lane Departure Warning – Available.
See Top Selling Features.
•Rear Vision Camera – Standard. See
Top Selling Features.
•Rear Cross Traffic Alert – Available.
See Top Selling Features.
•Side Blind Zone Alert – Uses radar
sensors to “look” for other vehicles
in Verano’s blind zones. It displays
a signal on the outside left or right
mirrors to alert the driver if a vehicle
enters the blind zone. Available.
•OnStar Automatic Crash Response –
When onboard sensors detect a
crash, an OnStar Advisor immediately
establishes a connection with the
vehicle to determine if emergency
help is required. Key crash data is
also transmitted, including direction
and number of impacts, rollover status
and maximum velocity at impact. This
data is shared with first responders
so they can gauge the severity of the
crash and prepare accordingly.
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| PRODUCT INFORMATION
• • • • •
•OnStar security services – Services
include Crisis Assist, Emergency
Services and Stolen Vehicle
Slowdown. Learn more at onstar.com.
Accessories
Verano-specific accessories make a
personalized fashion statement and
enhance the experience.
Available accessories include:
Chrome grilles/spoiler kit/molded
hood protector/custom-molded splash
guards/side window deflectors/indooroutdoor vehicle cover/all-weather floor
mats/cargo net/cargo tray/
cargo organizer.
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2014 buick Verano SPECIFICATIONS
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Verano 1SD, Verano Convenience Group 1SG,
Verano Leather Group 1SL
Verano turbo Group 1ST
ECOTEC 2.4L I4
ECOTEC 2.0L I4 turbo
Horsepower @ rpm
180 @ 6700
250 @ 5300
Torque (lb.-ft.) @ rpm
171 @ 4900
Powertrains
Engine
260 @ 2000
S
Variable Valve Timing
S
Direct Injection
Turbocharged
–
S
Transmission
6-speed automatic with overdrive
6-speed automatic with overdrive (S); 6-speed manual (A)
S
S (auto.)
3.23
3.23; 3.55 (manual)
21/32 (gas)
21/30 (auto.); 20/31 (manual)
S
–
Driver Shift Control
Final drive ratio
Fuel economy city/hwy (mpg)
E85 capable
Chassis & Suspension
Wheelbase (in.)
105.70
Front suspension
Independent MacPherson strut-type, aluminum control arms with hydraulic bushings, 25mm hollow stabilizer bar
Rear suspension
Z-link compound crank (torsion beam) with Buick Tuned Watts
4-wheel disc ABS and Brake Assist
Brakes
StabiliTrak with Traction Control
Stability Control System
Rack-mounted Electric Power Steering
Steering
18" alloy
Wheels
P23545R18 all-season
Tires
Capacities
5
Seating capacity
14.3; 14.0 (with Bose audio system)
Trunk (cu. ft.)
Fuel capacity (gal.)
15.6
Overall length (in.)
183.9
Overall height (in.)
58.4
For a more extensive list of specifications, visit buick.com
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| SPECIFICATIONS
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2014 buick Verano PACKAGING
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coming late 2013
STANDARD ON ALL MODELS
Exterior
• 18" alloy wheels
•Black chrome waterfall grille
•Chrome accents (door handles, portholes,
exhaust tip)
•Fog lamps
• Halogen projector headlamps with translucent
blue rings
•Power adjustable outside mirrors
Interior
•Adjustable driver seat (8-way manual 1SD)
• 8-way manual front passenger seat
• 60/40 split-folding rear seat with adjustable
outboard rear head restraints and integrated
headrest for center position
•Buick QuietTuning
•Dual-zone automatic climate control
• 3-spoke leather-wrapped steering wheel with
integrated audio and cruise controls
•Manual tilt and telescoping steering column
•Ice Blue interior ambient accent lighting
•Leather-wrapped shift knob
•Power driver window with Express-Up/-Down
•Power rear windows with Express-Down
•Power programmable door locks
•Remote Keyless Entry
•Remote Vehicle Starter System
•Rear armrest with dual cup holders, storage
Infotainment, Connectivity
& Navigation
•AM/FM/SiriusXM/audio system with CD
player, MP3 playback, 6 speakers, auxiliary
input jack
•Buick IntelliLink with 7" color touch-screen,
voice recognition and enhanced
connectivity features
•Bluetooth for phone and music (streaming)
•Driver Information Display
•Embedded Pandora and Stitcher apps
•USB port
• 110V power outlet
•OnStar RemoteLink Key Fob Services
(5 years included)
•OnStar (6 months included) Directions
& Connections
•Smartphone voice recognition pass-rhrough
•SiriusXM Radio with 3-month trial
Powertrains, Ride & Handling
•ECOTEC 4-cylinder engine
• 6-speed automatic transmission with
Driver Shift Control
•Electric Power Steering (EPS)
•Independent front suspension
•Watts Z-link rear suspension
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| PACKAGING
• •
Safety & Security
• 4-wheel antilock disc brakes with Brake Assist
• 10 air bags
•Daytime Running Lamps
•Rear Vision Camera
•StabiliTrak Electronic Stability Control System
•Full-range Traction Control
•Tire Pressure Monitoring System
•Theft-deterrent system
•OnStar Directions & Connections (includes 6
months of Safe & Sound)
Warranties & Owner Coverage
• 4-year/50,000-mile bumper-to-bumper
limited warranty
• 6-year/70,000-mile transferable
powertrain warranty
• 6-year/70,000-mile roadside assistance
• 6-year/70,000-mile courtesy transportation
• 6-year/100,000-mile rust-through
corrosion protection
• 2-year/24,000-mile Buick
scheduled maintenance
•OnStar Vehicle Diagnostics
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2014 buick Verano PACKAGING
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
Seat trim with leatherette bolsters and premium ribbon fabric
Verano
1SD
Convenience
1SG
S
S
Leather
1SL
turbo
1ST
CONVENIENCE GROUP standard content, plus Forward Collision Alert, Lane Departure Warning,
auto-dimming inside rearview mirror, 6-way power driver seat with manual recline, heated outside
S
power mirrors, Ultrasonic Rear Parking Assist, Rear Cross Traffic Alert, Side Blind Zone Alert,
Universal Home Remote and driver and front passenger heated seats
LEATHER GROUP Convenience Group, plus premium grade leather-appointed seating, Keyless
Entry System, Push Button Start, Bose premium audio system, heated leather-wrapped steering
S
wheel andExpress-Up/-Down front passenger window
TURBO GROUP Leather Group, plus 2.0L ECOTEC turbo 4-cylinder engine, rear spoiler, aluminum
S
sport pedals and dual exhaust with chrome tips
Power tilt-sliding sunroof
A
A
A
Navigation system with 7" diagonal touch-screen
A
A
A
Rear spoiler
A
A
S
Bose premium 9-speaker audio system
A
S
S
S
S
S
A
A
18" alloy wheels with Silver Finish (PXW)
S
18" alloy wheels machined-faced with sterling silver finished pockets (RV1)
18" alloy wheels with Manoogian Silver premium finish (WQN
6-speed manual transmission
A
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| PACKAGING
• •
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2014 buick Verano HOW THINGS WORK
what’s new marketing highlights Top selling Features product information Specs Packaging How Things Work competitive comparison
coming late 2013
HVAC
personalization
seat adjustments
vehicle entry
starting systems
Configuration
Navigation
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| HOW THINGS WORK
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