FitbitLaunchesIonic,theUltimateHealthandFitnessSmartwatch
Fitbit’sfirstsmartwatchdebutswithpersonalizedguidance,on-devicedynamicworkouts,relativeSpO2
sensor,industry-leadingGPS,swimtracking,on-boardmusic,contactlesspaymentsand4+daybattery
life
FitbitispartneringwithadidastodeliverFitbitIonicspecialeditionandtrainingprograms
AppGallerylauncheswithpopularpartnerappsincludingPandora,Starbucks,StravaandWeather
poweredbyAccuWeather
SANFRANCISCO–August28,2017–Fitbit(NYSE:FIT),theleadingglobalwearablesbrand,today
announceditsfirstsmartwatch–FitbitIonic™.Ahealthandfitnessfirstplatform,Ionicoffersahighly
personalizedexperiencenotpreviouslyseeninothersmartwatches.IonicbuildsonFitbit’shealthand
fitnessexpertisewithanewrelativeSpO2sensor,makingitpossibletotrackdeeperhealthinsightslike
sleepapneainthefuture,industry-leadingGPStracking,on-devicedynamicworkouts,improvedheart
ratetracking,andwaterresistanceupto50meters.Plus,smartfeatureslikecontactlesspayments,onboardmusic,smartnotifications,andavarietyofpopularappsandclockfacesavailableintheFitbitApp
Gallery.IonicalsohasallthecorefeaturesouruserslovefromFitbitlike4+daybatterylife,automatic
activityandsleeptracking,andcross-platformcompatibility.Ionicisavailableforpre-saletodayon
Fitbit.comandinretailersgloballystartingOctober2017,withanewFitbitIonicadidasspecialedition
devicecomingin2018.TheFitbitappsoftwaredevelopmentkit(SDK)willbeopentodevelopersin
September2017.
“Tenyearsago,Fitbitpioneeredthewearablescategorywiththeintroductionofitsfirsthealthand
fitnesstracker.Sincethen,wehavebecometheleadingglobalwearablesbrand,settingthepaceof
innovationinthecategoryandestablishingthelargestsocialfitnessnetworkthathelpsmillionsof
peoplearoundtheworldbehealthier,”saidJamesPark,co-founderandCEOofFitbit.“WithIonic,we
willdeliverwhatconsumershavenotyetseeninasmartwatch–ahealthandfitnessfirstplatformthat
combinesthepowerofpersonalizationanddeeperinsightswithourmostadvancedtechnologytodate,
unlockingopportunitiesforunprecedentedhealthtrackingcapabilitiesinthefuture.”
IonicfollowsalonglineofinnovativeandpopularFitbitproductsthatredefinedhowwelearnaboutand
manageourhealth,andevenhelpedsavelives.Ioniccontinuestodeliveronthispromisebyoffering
morepersonalizedinsightsandguidance,coupledwithanengagingexperienceandsleekdesign,tohelp
drivemeaningfulbehaviorchangeandbetterhealthoutcomes.
Everythingyouneed,allinonedevice
Frombeginnerstoexperiencedathletes,Fitbit’smostadvanceddevicetodateofferspersonal,
actionableguidancetomotivateyoutoreachyourgoals–allwhilekeepingyouconnectedwithapps
andnotifications,nomatterwhatsmartphoneyouhave.
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PersonaltrainerwithFitbitCoach:Accessdynamic,on-deviceworkoutsthatadaptbasedon
feedbackyouprovideonyourwrist,orlistentoexpert-designedrunningandwalkingAudio
Coachingsessions(available2018)toincreaseendurance,speedandformonyourschedule.i
Runningcompanion:AutomaticallytrackyourrunwiththenewRunDetectfeaturethatkicksinGPS
tracking–juststepoutthedoorandgo;seereal-timepaceanddistance;auto-pausetograbsome
waterortakeabreatherandautomaticallyresumewhenyoustartrunning.
Newswimexercisemode:Withwaterresistanceupto50metersandindustry-leadinglapcounting,
useIonicinthepoolandseeyourreal-timelaps,exercisedurationandcaloriesburnedforpool
swims.
Industry-leadingGPS:TheuniquedesignandintegratedantennainsideIonicprovideastronger
connectiontoGPSandGLONASSsatellites,deliveringindustry-leadingGPSperformance.Leaveyour
phonebehindandseepaceanddistancerightonyourwrist,aswellasrecordelevationclimbed,
splittimes,andamapofyourwalk,runorrideintheFitbitapp.
Improvedheartratetechnology:IonichasenhancedPurePulse®heartratetrackingwithgreater
accuracyduringexerciseslikecycling,intervalsandrunning;bettermeasurecalorieburn,seerealtimeheartratezonestooptimizeintensity,andtrackrestingheartrate24/7.
Newsensortechnology:TheintroductionofarelativeSpO2sensorforestimatingbloodoxygen
levelsopensthepotentialfortrackingimportantnewindicatorsaboutyourhealth,suchassleep
apnea.
Motivationthroughmusic:Leaveyourphoneathomeandfindthemotivationtojumpstartyour
workoutbystoringandplayingmorethan300songsondevice(2.5GBofstorage),ordownloading
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andlisteningtoyourfavoritePandorastations. ConnectIonictothenewFitbitFlyer™wireless
headphones,oranyBluetoothdeviceofyourchoosing.
MakepaymentsusingFitbitPay™:Leaveyourwalletandphoneathomeandeffortlesslypayfor
itemsrightfromyourdevice,wherevercontactlesspaymentsareaccepted.Overthecoming
monthsyouwillbeabletoaddeligibleAmericanExpresscards,aswellasMastercardandVisa
creditanddebitcardsfromtopissuingbanksinover10marketsacrosstheglobe,includingANZ,
BancoSantander,BankofAmerica,CapitalOne,HSBC,KBCBankIreland,OCBCBank,RoyalBankof
Canada,UOBandUSBankwithmorecountriesandbanksplannedsoon.
Smartnotificationsyouneedmost:Withextendedsmartphonenotifications,receivecall,textand
calendaralerts,aswellasnotificationsfromappsonyoursmartphonelikeFacebook,Gmail,
Instagram,Slack,Snapchatandmore.
Multi-daybatterylife:With4+daybatterylifeonasinglecharge(10hourswithGPSorplaying
music),Ionicwilloutlastanyactivityyoudoduringthedayandstilltrackyoursleepallnight.iii
Inadditiontothesenewfeatures,IonichaseverythingyouloveaboutFitbit–automaticallytrackyour
steps,calories,floorsclimbedandsleepstages,seeyourcardiofitnesslevel(estimatedVO2Max),
maintainmomentsofcalmandmore.ReadmoreabouteverythingIonichastoofferhere.
“WhetherI’mtryingtostayinshapeduringtheoff-seasonortrainfortheplayoffs,trackingmyactivity
andhealthonandoffthecourtiscrucialtomysuccess,”saidHarrisonBarnes,FitbitAmbassador,
OlympicgoldmedalistandstarforwardfortheDallasMavericks.“WithIonic,Icanseemyheartrate
zonesinreal-timesoIcangaugehowhardI’mpushingmyselfduringaworkout,andtrackmysleep
eachnighttomakesureI’mrestedandrecoveredsoI’matmybestonthecourtthenextday.”
Fitbit+adidas
FitbitispartneringwithadidastodeliveraFitbitIonicspecialeditiondeviceandtrainingprogramsin
2018.Thisrelationshipwillleverageadidas’robustperformanceprogramexpertisewithFitbitdataand
insightsfrommillionsofglobaluserstohelpathletesofalllevelsperformbetter,playbetterandfeel
better.
MakeIonicyourown
IonicrunsonFitbitOS,thecompany’snewoperatingsystemforsmartwatchesthatwillberegularly
updatedtoaddnewuserexperiences.ThisincludesthelaunchoftheFitbitAppGallery,whereyoucan
selecttheappsandclockfacesthatappealtoyousoyou’realwaysarmedwiththeinformationyou
wantmost,inawaythatreflectsyourownpersonalneedsandstyle.
TheAppGalleryoffersarangeofhealthandfitnessappsfromFitbitlikeExercise,FitbitCoach,Relax,
Timerandmore,aswellaspopularappsthataredesignedtomakelifeeasierandmoreconvenient
whenyou’reonthego.EachappisdesignedspecificallyforIonicsoyoudon’thavetodownloadan
accompanyingmobileapporhaveyoursmartphonenearby.LeadingpartnerappsavailableonFitbit
Ionicatlaunchinclude:
• Pandora,themostlistened-toaudiostreamingserviceintheU.S.,deliversaseamlessmusic
experiencetoenhanceperformanceandhelpmotivateyoutoreachyourgoals.Choosefroma
rangeofworkoutstations,includingthenewFitbitMotivationMixtape,orautomaticallysyncyour
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mostlistenedtostations,freeingyoufromyourphone. • StarbucksCoffeeCompany,thepremierroasterandretailerofspecialtycoffeeintheworld,letsyou
seamlesslypayforpurchasesusingyourStarbucksCardandIonicdevice,withouthavingtotakeout
yourwalletorphone.v
• Strava,theleadingsocialnetworkformillionsofathletesatalllevels,makesiteasytogetinspired,
staymotivated,trackactivitiesandanalyzeyourperformancedataforyourruns,bikeridesand
swims.UsingtheexclusiveMatchedRunsfeature,youcanbenchmarkyourselfagainstpast
performancesonyourmostcommonroutes–rightonyourwrist.
• Weather,poweredbygloballeaderAccuWeather,givesyoureal-timeweatherpredictionswith
SuperiorAccuracyÔfromyourthreefavoritelocations.Getpersonalizedforecastinformationwith
yourexactlocation,soyoucanbetterplanyourworkoutorweekend.
• TheAppGallerywillcontinuetoexpandwithmorepopularappsexpectedthisFall,likeadidasAll
Dayvi,Flipboard,GAMEGOLF,NestviiandSurfline,plusmanymoreappsandclockfacescreatedby
ourdevelopercommunity.
Developertoolsandbenefits
Ifyou’reinterestedinbuildingfortheFitbitAppGallery,youwillbeabletousetheSDK,includingour
Web-baseddeveloperenvironmentFitbitStudio,startinginSeptember2017.Indevelopingappsand
clockfacesforIonic,youwillhaveaccesstosensorsonthedeviceandtheopportunityforyourcontent
tobeavailabletoallIonicandfutureFitbitsmartwatchusers.WehavebuiltuponthePebbleplatform
toprovidetheseindustry-leadingdeveloperbenefitsandtools:
• Fastdevelopment:OpenplatformbasedonstandardtechnologiesusingJavaScriptandScalable
VectorGraphics(SVG)offersaquick,easywaytobuildappsandfeature-rich,beautifulclockfaces
ontheWeb.
• Choosewhoyoudevelopfor:Skipthereviewprocessandcreateappsorclockfacesjustforfriends
andfamily,orsubmitforapprovaltobeincludedinthecuratedGallery.Developerappsandclock
faceswillbeaddedtotheGallerystartingthisFall.
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Cross-platformcompatibility:DeveloponeappandreachFitbit’slarge,globalcommunityofusers
acrossAndroid,iOSandWindowsplatforms.
Openplatformforhealthpartners:TheSDKcreatesaneasywayforenterprisehealthcompaniesto
encouragebetterhealthoutcomesbyutilizingFitbitdevicesandaccesstoitssensorstobuild
customizedwellnessprogramsfortheircustomers.
Futureopportunities:Thebuilt-inNFCchipopenstheopportunitytodevelopappsthatprovide
keylessandcardlessaccesstobuildings,hotels,sportingvenuesandtransportationinthefuture.
LearnmoreabouttheFitbitSDKhere.
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Fitbit’sstrongestandlightestGPSwatch
AsFitbit’sfirstdevicedesignedfullyin-house,Ionicfeaturesnewprocessesandmaterialsthatimprove
weight,fit,durability,breathabilityanddailywear–resultinginanextremelylightweight,ergonomic
designcomfortableenoughtowearalldayandnight.
• Ourmostadvanceddesign:Utilizingnano-moldingtechnology,theunibodywatchcaseallowsitto
doubleastheBluetoothandGPSantenna.ThisconstructioncreatesastrongerGPSsignalthat
worksinbusycitiesoronremotetrails.
• Builttolast:Ionicisbuilttobemoredurablewithnewmaterials,newbandsandmoreextensive
testingthaneverbefore.
• Easytoreaddisplay:Acolor,sphericalglasstouchscreenwithcrispgraphicsandamplified
brightnessofupto1,000nitsletsyoureadyourstatswhereveryouare–inbrightsunlightoralowlitroom.
• Trendingstylesandaccessories:Ioniccomesinarangeofstylesandcolors(seebelow)with
interchangeableClassic,SportandHorweenleatheraccessoriessoitcanseamlesslytransitionfrom
worktoaworkoutoranightout.viii
Pricingandavailabilityofcolors,styles
FitbitIonicisavailableforpresaletodayonFitbit.comandselectonlineretailerstomorrowfor$299.95.
IonicwillbeavailableinstoresworldwidebeginningOctober2017,includingmajorNorthAmerican
retailersAmazon,BestBuy,Dick’sSportingGoods,Kohl’s,Macy’s,REI,TargetandVerizon.Itisavailable
inthreestylishcolorcombinationsinspiredbyelevatingeverydayneutralsthatfitseamlesslyintoyour
life:silvergraytrackerandclaspwithbluegrayband,smokegraytrackerandclaspwithcharcoalband,
orburntorangetrackerandclaspwithslateblueband.
• Classicaccessoriesinbluegraywithsilvergraybuckle,charcoalwithsmokegraybuckle,andslate
bluewithburntorangebuckle-$29.95
• Two-tonedbreathableSportBandaccessoriesinbluegrayandcoral,blackandcharcoal,orcobalt
andlime-$29.95
• Hand-craftedandperforatedHorweenleatheraccessoriesincognacandmidnightblue-$59.95
Today,FitbitalsoannouncedFitbitFlyer,FitbitAria2,andanewpremiumguidanceandcoaching
offering;seeallpressreleasesanddownloadimagesatwww.fitbit.com/press.
AboutFitbit,Inc.(NYSE:FIT)
Fitbithelpspeopleleadhealthier,moreactivelivesbyempoweringthemwithdata,inspirationand
guidancetoreachtheirgoals.Astheleadingglobalwearablesbrand,Fitbitdesignsproductsand
experiencesthattrackandprovidemotivationforeverydayhealthandfitness.Fitbit’sdiverselineof
innovativeandpopularproductsincludesFitbitSurge®,FitbitBlaze®,FitbitCharge2®,AltaHR™,
Alta®,FitbitFlex2®,FitbitOne®andFitbitZip®activitytrackers,aswellastheFitbitIonic™smartwatch,
FitbitFlyer™wirelessheadphonesandFitbitAria®andFitbitAria2™Wi-FiSmartScales.Fitbitproducts
arecarriedin55,000retailstoresacross65countriesaroundtheglobe.Poweredbyoneoftheworld’s
largestsocialfitnessnetworksanddatabasesofhealthandfitnessdata,theFitbitplatformdelivers
personalizedexperiences,insightsandguidancethroughleadingsoftwareandinteractivetools,
includingtheFitbitandFitbitCoachapps,GuidedHealthPrograms,andtheFitbitOSforsmartwatches.
FitbitHealthSolutionsdevelopshealthandwellnesssolutionsdesignedtohelpincreaseengagement,
improvehealthoutcomes,anddriveapositivereturnforemployers,healthplansandhealthsystems.
FitbitandtheFitbitlogoaretrademarksorregisteredtrademarksofFitbit,Inc.intheU.S.andother
countries.AdditionalFitbittrademarkscanbefoundatwww.fitbit.com/legal/trademark-list.Third-party
trademarksarethepropertyoftheirrespectiveowners.
ConnectwithusonFacebook,InstagramorTwitterandshareyourFitbitexperience.
Forward-LookingStatements
Thispressreleasecontainsforward-lookingstatements,withinthemeaningofthesafeharbor
provisionsofthePrivateSecuritiesLitigationReformActof1995,thatinvolverisksanduncertainties
including,amongotherthings,statementsregardingthefutureretailavailabilityofFitbitIonic,including
anyspecialeditiondevicesandaccessories,aswellasthefutureavailabilityoftheFitbitappsoftware
developmentkit,FitbitStudio,FitbitAppGalleryandavailableapps,andotherproductfeatures
describedinthisrelease,includingFitbitPayandtherelativeSpO2sensor.Theseforward-looking
statementsareonlypredictionsandmaydiffermateriallyfromactualresultsduetoavarietyoffactors,
includingtheeffectsofthehighlycompetitivemarketinwhichweoperate,includingcompetitionfrom
muchlargertechnologycompanies;anyinabilitytosuccessfullydevelopandintroducenewproducts,
features,andservicesorenhanceexistingproductsandservices;productliabilityissues,security
breachesorotherdefects;andotherfactorsdiscussedundertheheading“RiskFactors”inourmost
recentreportonForm10-QfiledwiththeSecuritiesandExchangeCommission.Allforward-looking
statementscontainedhereinarebasedoninformationavailabletousasofthedatehereofandwedo
notassumeanyobligationtoupdatethesestatementsasaresultofnewinformationorfutureevents.
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i
FitbitIoniccomeswithonedynamicon-deviceworkoutandthreestaticworkouts,accesstomoredynamicsessionsrequiresasubscriptionto
newpremiumguidanceandcoachingoffering.
ii
RequiresPandoraPlusorPremiumsubscription,availableintheU.S.only.
iii
Batterylifevarieswithuseandotherfactors.
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RequiresPandoraPlusorPremiumsubscription,availableintheU.S.only.
v
AvailableNorthAmericaonly.
vi
WillbeavailableinU.S.only.
vii
WillbeavailableinAustralia,EMEAandU.S.
viii
LeatheraccessoriesaremadeofHorweenleatherandotherleathermaterials.
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