The Idea of the Segafredo Espresso
Franchise System
The proprietor and founder of Segafredo Zanetti,
Massimo Zanetti, established as most important
company maxim a kind of credo for original Italian
espresso.
The perfect combination of some essential criteria is
decisive for a perfect caffè Segafredo which
transmits the same unmistakable taste experience.
In order to maintain this high quality level and to
experience the actual brand competence, franchise
outlets have been founded all over the world: these
Segafredo Zanetti Espressi are the heart of espresso
culture all'Italiana and stand for utmost coffee
experience.
The concept has already been realized over 500
times worldwide.
The franchise outlets are in a location with a high
frequency, e.g. in shopping streets, shopping malls,
commercial centers and should in the ideal case
have a size of 80 to 140sqm.
Lead by the basic idea of the Segafredo Zanetti
Espresso to offer a relation between perfect coffee
preparation an Italian lifestyle the general guidelines
of the total appearance are binding.
The decisive factor of success of the Segafredo
Zanetti Espresso is the absolute comparability
because only if the presentation pattern is congruent
with the execution the confidence of the consumer
and costumer will be evoked.
The consequent observance of a constant
appearance pattern is a guarantee for brand
recognition. Spontaneous recognition secures client
frequency.
Segafredo Espresso Bars offers different sizes
of locations:
Flagships like:
SEGAFREDO TIMISOARA, ROMANIA
location with 240m²
located in a high frequency pedestrian area in the
centre of Timisioara
completion in 2008
SEGAFREDO TIMISOARA, ROMANIA
Pictures of the realisation
SEGAFREDO PAPHOS, CYPRUS
location with 70m² +
30 m² terrace
completion in 2005
SEGAFREDO PAPHOS, CYPRUS
Pictures of the realisation
Segafredo Espresso Bar
in Shopping Centres:
SEGAFREDO BRUSSELS, BELGIUM
location with 120m²
completion in 2006
SEGAFREDO BRUSSELS, BELGIUM
Pictures of the realisation
SEGAFREDO ATHEN, GREECE
location with 266m² +
133m² terrace
completion in 2008
SEGAFREDO ATHEN, GREECE
Pictures of the realisation
SEGAFREDO HAAG, SWITZERLAND
location with 200m²
completion in 2008
SEGAFREDO HAAG, SWITZERLAND
Pictures of the realisation
SEGAFREDO BUCHAREST, ROMANIA
location with 100m² + 75m² terrace
renderings of the whole concept
completion expected in 2009
SEGAFREDO TIMISOARA, ROMANIA
location with 130m² + 160m² terrace
renderings of the whole concept
completion expected in 2009
SEGAFREDO KIOSK
This Kiosk represents a flexible tool concerning the
equipment, sizes, infrastructure of the location as well
if you use it Outdoor or Indoor.
Following materials will be used:
• bar front:
socket in stainless steel
red glass with illuminated “SEGAFREDO”-S
illuminated text on the top
red roof
• bar top:
granite nero assoluto
• work top:
stainless steel polished
floor units
illuminated LOGO
work top
•floor units:
stainless steel polished
•red roof:
aluminum frame work cladded with red acrylic
glass
integrated “SEGAFREDO”-Logo illuminated
integrated illumination
bar top
illuminated text
• standard equipment:
stainless steel
bar front
illuminated bottom part
illuminated “S”
Technical description:
external dimensions of the kiosk:
4,16*4,16m; H=2,76m
integrated equipment:
•
ISA EQUIPMENT:
1)
2)
3)
4)
bar counter
service station + washing area
3 doors of refrigeration (drawers possible)
coffee machine basement for 2 coffee
machines
5) integrated cash desk
6) space for ice machine
7) space for dishwasher
8) integrated sink
9) integrated garbage bin with hole
10) Integrated showcase of 2000 mm for sandwiches
and pastry
•
BF FURNITURE:
BF – bar stool, chrome frame, wood-bleached oak
(9)
(10)
(4)
(7)
(2/8)
(5)
(6)
(1)
La San Marco EQUIPMENT:
La San Marco – SMG 55 W ice cube machine
La San Marco – Aqua Line 67 glass washer
La San Marco – Two-plate grill Future Grill P/2RL
La San Marco – Multiple unit in s/s SM/N
•
(3)
(1)
SEGAFREDO KIOSK
Some pictures of the Kiosk system with seating area.
PUCCINO´S
Concept for a new Puccino´s.
This concept was created for the international airport
in Bucharest.
The main idea was to transform the typically layout
from a Puccino´s in a new and contemporary design.
The colours were taken over from the Puccino´s in
England.
Following materials should be used:
• floor:
wood or laminate
tiles, beige colour
• bar:
bar front: painted blue high gloss finished
bar top: painted white high gloss finished
floor units: stainless steel
standard equipment: stainless steel
• walls:
cladding with different materials like:
laminate in beige-yellow-blue
nutwood or wenge
mirror
printed foil or linen
• furniture:
divider with plants: painted yellow or laminate
tables: top in white, basement in steel
chairs: wood, plastic and steel
bench: artificial leather in brown
The product range of the Segafredo Zanetti
Espresso
The product range begins with the Segafredo Zanetti
Espresso's leader: with the dominance of espresso
respectively all the coffee specialties.
For the Segafredo Zanetti Espresso should be the
place where espresso tastes original and therefore
simply best. In this way most of the attention is to be
laid on the quality of the coffee. If this key issue is
secured we can go on with the other items.
The product range in the Segafredo Zanetti Espresso
must mainly comprise Italian specialties. We are very
keen on good brands since only with the right mix of
brands we can transfer the trust of the client on to our
whole product range.
© 2009 by dipl. ing. andreas berger
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