PRESS RELEASE New CAPSULE Cold Brew Carafe to Enjoy the Flavors of Simple and Slow Extraction FEBRUARY 2017 Debut N O. 1 7 - 0 5 / F E B R U A R Y 2 0 1 7 From the carafe series CAPSULE, KINTO is launching the new cold brew carafe. The lid of CAPSULE opens automatically when the bottle is tipped, allowing you to pour out from any direction. The new cold brew carafe comes with a mesh filter that lets you easily make delicious cold brew coffee and tea. It will become available in February 2017 in Japan. Please check with your local contact for the availability of the products in your country. Cold brew is a method of brewing coffee beans or tea leaves with cold water over several hours. Compared to brewing with hot water, oxidization occurs more slowly in cold water, and less tannin and caffeine are extracted that usually gives the bitter taste. With the CAPSULE cold brew carafe, delicious cold brew coffee and tea can be made in simple steps; place grounded coffee beans or tea leaves into the attached filter, fix the inner and outer lids, add water, and let it steep. Enjoy the milder taste and the unique flavors of cold brew. Contact : Fukuko Laura Takemoto (Marketing) | Email : email@example.com | www.kinto.co.jp | KINTO Co., Ltd. PRESS RELEASE N O. 1 7 - 0 5 / F E B R U A R Y 2 0 1 7 Product information The lid of CAPSULE opens automatically when the bottle is tipped, allowing you to pour from moveable lid any direction. There is no need for opening or closing the lid, and pouring a drink into a glass outer lid is an easy process with only one hand. As the bottle is made of heat-resistant glass, odors inner lid and stains do not remain and it is easy to maintain clean. The new cold brew carafe comes with a mesh filter that lets you easily make delicious cold brew coffee and tea. filter CAPSULE water carafe 1L ø85 x H270 mm / 1 L stainless steel / white [bottle] heat-resistant glass / microwave and dishwasher safe [movable lid] ABS resin, stainless steel / dishwasher safe [outer lid] stainless steel, ABS resin, silicone / dishwasher safe [inner lid, filter] PP, PET / dishwasher safe bottle Designer’s Comment CAPSULE's most notable feature is that you can pour out from any direction just by tipping the carafe and without turning the lid. I aimed to design an intuitive and honest form that allows user to imagine the easy pour of water. While simple in appearance, the design is a fruit of countless detailed studies and creative considerations on the size of various parts, specification of the spindle, and production method. This time, I was asked to upgrade the original CAPSULE launched in 2013 so that it can be used to make cold brew coffee and tea. In doing so, the intuitive and honest form was an essence I definitely wanted to maintain. It was a challenge to achieve both functionality and aesthetic elegance, but in working closely with the KINTO product development team and exchanging ideas, I think we found the solution. The evolution of CAPSULE reflects people's increasing love for specialty coffee and tea. It is designed with a lot of thought, so that it can be used without any thought. Toshihiro Aya Founded 'o-lab' in 2011 and established 'o-lab Inc.' in 2016. After receiving Master's degrees from Kyoto University and Yale University, worked at a pharmaceutical company and at a design studio in the USA. He is involved in product design, branding, and creative direction of a variety of projects ranging from household products to advanced medical equipments. ABOUT KINTO Established in 1972 in Shiga, Japan, KINTO is a tableware company that develops original and customized products. Ranging from coffeeware, teaware, kitchen to interior items, our products have been selected by lifestyle shops, museum shops, and cafes around the world. OUR STORY OUR PRODUCTS –Let your day be filled with what inspires you– –Usability and aesthetics– To slow down and see the beauty of nature. Products with an ease of use is comforting to all To unwind and feel wholesome with your loved ones. the senses and tableware with elegant presence We imagine the scenes that enrich your life blends naturally with the living space. We value to develop and bring you products with the balance between these two elements to create genuine creativity and thoughtfulness. products that stand by you in your everyday life. Contact : Fukuko Laura Takemoto (Marketing) | Email : firstname.lastname@example.org | www.kinto.co.jp | KINTO Co., Ltd.