BMW 4 Series Coupe

BMW 4 Series Coupe
New Model Launch Coverage Programme
Sample Dealer Profile
New Car Road Test
Woman's View
Sample 'AutoResponse' Customer Testimony
Launch Pack | BMW 4 Series Coupe
New Car Dealer Launch Preview
(Sample Content)
The New BMW 4 Series Coupe
GET READY FOR A STEP INTO
THE FUTURE
BY JONATHAN CROUCH
The New BMW 4 Series Coupe really is a step into the future for
this rapidly growing brand. Its a car designed and developed to
really push the barriers of technology, while at the same time offer
a stylish alternative to those buyers who previously might not have
considered a car from this marque.
Local dealers are excited about the new opportunities for conquest sales that this model will bring and have been gearing
up to make sure that potential buyers are well looked after, both before and after purchase.
How Were Bringing The Car To Market
'This is one of the most significant cars weve seen from our franchise in many years says' ...[name]... , ...[position]... of
...[name of dealership]... 'It really enables us to tap into a whole new breed of buyer within its market segment'.
'Weve spent a great deal of time and care deciding on the best way to make people in this area aware of the car,
something which clearly will be an ongoing process. In designing the format of the launch evening for example, we worked
hard to create an opportunity in which potential customers would not only get a chance to see the car but also to get behind
the wheel and drive it too.'.
'It was also important to us to have a complete range of demonstrators with a wide range of spec and trim options, rather
than perhaps the normal approach of just having a single car on hand which might or might not be available and which
might or might not match the customers particular specification wishes.'.
'Staff preparation has also been key. My experience is that people, by and large, dont want to buy cars over the internet.
The want to talk to someone, not tap in questions and click on a mousepad. With that in mind, weve made sure that all our
sales staff have been exhaustively trained on every aspect of this new car so that theyre ready for any conceivable
question. Weve also come up with some pretty sharp finance package to go with it too, suiting both private and business
buyers'.
'In terms of local publicity, weve looked at all kinds of things, the emphasis being to take the car to places where potential
buyers are likely to be'.
The People Who Will Be Selling This Exciting New Model
The sales team behind this car have as much talent in depth as the car itself. ...[name of Dealership Principle]... presides
over a team run by ...[name of Sales Manager]... including ...[names of Sales Executives]... Business and finance queries
will be in the experienced hands of ...[name of Business & Finance Manager]...
Launch Pack | BMW 4 Series Coupe
...[background of individual sales team members qualifying them to sell this exciting new car]...
The Reaction Of Our Customers To The Car
'Already weve had a huge amount of positive reaction to this car,' says ...[name and position]... 'We found that owners of
the old model were aware some time ago that this latest version was on its way and theyve been regularly asking us
questions about it for the last six months.'
'Whats been most interesting however, is the number of enquiries weve had from owners of other marques. These are the
kind of people wed never previously have expected to see in our showrooms. Clearly, the way our franchise is developing
appeals to them'
The Opportunities That This New Launch Has Created For Used Car Customers
'This model launch is not only about having a new car to sell - it's also about a great used car opportunity,' observes
...[name and position]... 'We still have a few unregistered examples of the old shape models left, all with high specifications
and temptingly low prices. Plus we have our ex-demonstrator cars to sell, models which have been impeccably looked
after.'
'On top of that, we always carried a lot of these models in our used stock - in fact, for some time, weve had the widest
choice available in the whole area of this particular type of car. In addition of course, were starting to get plenty of
examples of this car in part exchange as existing owners trade up to the new model.'
'All this means that there really has never been a better time to trade up to one of these cars. So wide is our access to
stock that we can match nearly every request for engine and specification that a used car customer is likely to make. When
you add that to our long renown standards of preparation, sales and service, the whole experience will be just like buying a
new car - for of course a fraction of the overall price.'
Our Dealer History
'Our dealership is one of the best respected in the area,' observes '...[name & position]... 'and for good reason. We have
outstanding facilities both in sales, service and all aspects of after sales. Over the years, weve also established an enviable
reputation for looking after our customers and attention to detail. Perhaps, if you searched around long enough, you might
be able to buy one of the cars we sell for just a few pounds cheaper - but thats not the point is it? A car is the second
biggest purchase you make in your whole life as we all know. In buying one, you need to know that youre buying more than
just a hunk of metal: you need to be buying a whole package of people and service. And thats just what were set up to
provide.'
Facts At A Glance
The Car: xxxxxxxxxxxxxxxxxx, The Dealership: xxxxxxxxxxxxxx, The Number to Call To Get Behind The Wheel:
xxxxxxxxxxxxxxxx, Where You Can Go For A Test Drive: xxxxxxxx, Who Are The Key People To Talk To: xxxxxxxxx
Launch Pack | BMW 4 Series Coupe
New Car Road Test
BMW'S GOT YOUR NUMBER
BMW's sleek 4 Series Coupe now has a smarter look. Jonathan
Crouch re-runs his eye over the line-up.
Ten Second Review
BMW's 4 Series Coupe has proved to be quite a success story for
the Munich marque, accounting for around 25% of sales in the 4
Series model range, a line-up that has shifted over 400,000 units
since its original introduction in 2013. Now, there's a significantly
revised version of this two-door model.
Background
Now that we're quite used to BMW's 4 Series Coupe, it's a little
difficult to remember quite what a stir it caused at its original
launch here in 2013. Since then, we've seen further Convertible and four-door 'Gran Coupe' versions of this car, but this
Coupe version is arguably the purest interpretation of what still is a very pretty shape. Since this Munich model was first
launched, the opposition has considerably upped its game, with new generation versions of both the Mercedes C-Class
Coupe and the Audi A5 Coupe both threatening BMW's market share in this segment. Hence the need for this revised twodoor 4 Series.
So is this something other than simply a different alternative to an A5 or a smarter 'C'? Munich says so. Sleeker and sharplooking, the aim here is to offer more than just a love letter to performance but instead, the promise of a passionate affair.
Driving Experience
Dynamic changes made to this improved model mean stiffer suspension and an upgraded steering set-up. These
measures have resulted in a tangible improvement in both lateral and longitudinal handling properties, regardless of the
load on board. The upshot is reduced roll, more neutral responses when driving at the limit, even greater straight-line
stability and the wonderfully precise steering for which BMW is renowned. This applies to the standard suspension, as well
as the M Sport suspension and Adaptive suspension.
As ever, the oily bits are, somewhat predictably, shared with the 3 Series, as it would be cost prohibitive to do anything
otherwise. The biggest seller continues to be the 190bhp turbocharged 2.0-litre diesel in the 420d variant, with comes with
either two or four wheel drive. Above that come the six cylinder diesel models. There are rear wheel drive and xDrive 4WD
versions of the 258bhp 430d, before you get to the 435d xDrive diesel range-topper with a hefty 313bhp at its disposal.
In the petrol line-up, things kick off with the base four cylinder 184bhp 2.0-litre unit found in the 420i, which is slightly more
efficient than it used to be and, as before, comes in rear wheel drive and xDrive 4WD guises. The pokier version of this
powerplant these days carries a '430i' badge and has a 252bhp output, with torque rated at 350Nm, making possible a rest
to 62mph ime of just 5.9s. That makes it difficult to imagine why you'd want a six cylinder petrol model, but if you still do,
there's a 326bhp '440i' variant. Remaining at the top of the range is the twin turbo six cylinder 431bhp M4 super-coupe.
Design and Build
The changes made to this revised 4 Series Coupe are really quite subtle. If you know the car well, you'll spot the new twin
LED headlights that now come as standard. An even more distinctive 'Icon Adaptive LED headlight' package is optional.
Another frontal change is found in the central air intake which has an aperture that increases in size towards the outer
edges, adding a more imposing presence and greater sense of width to the entire nose section. Otherwise, this model has
Launch Pack | BMW 4 Series Coupe
all the predictable BMW coupe design elements we've seen so often over the years - the short overhangs, the long bonnet,
the set-back passenger compartment, the shallow frameless side windows leading into the signature Hofmeister kink on
each C-pillar and a flowing roofline that offers up a low, stretched silhouette.
Take a seat inside and the cabin holds no great surprises if you're familiar with BMW's current design language. A few
detail changes have been made with extra splashes of chrome here and there but otherwise, not much as changed. You sit
lower than you would in a 3 Series, but you're not going to need re-training when it comes to operating the dash controls or
the infotainment system. There's a robotised arm for the front seat belts and the door cards and seats are 4 Series-specific.
The rear retains individual seats with a divider down the middle, which means the 4 Series is a strict four-seater. There's a
445-litre boot.
Market and Model
Prices start at around £32,500 for the Coupe version of the 4 Series. The entry-level variant gets leather heated
seats, xenon headlamps, LED rear lights and a parking radar, as well as climate control. Satellite navigation is standard,
but the adaptive dampers are a box you might want to tick on the options list as well as the sport steering. We could take or
leave the sports seats, but the stereo upgrade is worth giving a listening to. BMW will also tempt you with a range of
connected services, a head-up display, and some neat driver aids but you'll need to keep an eye on the asking price.
Don't go spending too much on aesthetic options until you've considered the merits of BMW's various ConnectedDrive
media packages. These include the latest BMW Professional Navigation system with its smarter iDrive touch controller
which can offer a pad for writing text or using a cursor on an interactive map. The Navigation set-up can also divert you
around jams with Real Time Traffic Information and BMW Online services. There are also infotainment features like full
speech recognition and voice control with an optional message dictation function. Plus there's web radio, access to social
networking, and the Google Send-to-Car system so you can plan your route beforehand on your PC, then remotely forward
it to your car. You'll have access to various BMW apps too, including my favourite one, a free remote app that enables you
to remotely lock or unlock your car if you lose your keys.
Cost of Ownership
The 4 Series may be predictably pricey to buy but it's surprisingly affordable to run. BMW's EfficientDynamics technology is
standard across the range, helping the cars achieve economy and emissions levels that belie the kind of performance
that's on offer. The latest car looks a very strong contender with ultra-competitive economy and emissions figures right
across the board and it's hard to be unimpressed by the 430i, a petrol-engined performance coupe that can dip under six
seconds to 62mph, yet still returns a fuel economy figure of 46.3mpg and emissions of just 151g/km. With the 420i, those
figures improve to 48.7mpg and 134g/km, while the pokier 420d can very nearly duplicate those figures. Even the top
xDrive 4WD 435d variant manages 50.4mpg and 147g/km.
What else? Well there's a condition-based service indicator and those maintenance costs can be kept in check with two
optional Servicing packages which cover you for servicing - or servicing and maintenance - for five years or 50,000 miles.
Finally, there are strong residuals: to be more specific, expert predictions suggest that on a 420d variant, you should get
41.5% of your purchase price back after three years, which means this BMW could be worth up to £4,000 more than
comparable rivals at that point.
Summary
So is this BMW 4 Series still the coupe that does it all, the class benchmark, the go-to choice in its segment? The answer's
probably yes. Overall, there's a sustained level of excellence shot throughout this car that Audi A5 and Mercedes C-Class
Coupe rivals can't quite match, something especially evident when it comes to handling dynamics.
There's a levity about this 4 Series, a certain joy you get in driving it that the others can't quite match. Great then, that it
does all the sensible stuff really well too. You get impressive safety systems, a big boot, plenty of rear legroom, excellent
day to day running costs and residual values that are markedly superior to this model's two key rivals. Which all helps your
conscience. Why? Because this is a car that, exactly because of those attributes, you can buy and use - and use hard -
Launch Pack | BMW 4 Series Coupe
without that nagging sense of guilt that you may have over-indulged yourself. In short, you'd like one.
Launch Pack | BMW 4 Series Coupe
Statistics
Extra urban mpg
Price
Urban mpg
Min
Max
46.3 [???]
78.5 [???]
£30,260 [???]
£45,745 [???]
27.2 [???]
60.1 [???]
Scoring
Medium Coupes
Performance
Handling
Comfort
Space
Styling
Build
Value
Equipment
Economy
Depreciation
Insurance
80%
80%
70%
80%
70%
80%
70%
80%
90%
80%
70%
Total
77%
Launch Pack | BMW 4 Series Coupe
A Woman's View
(Sample Content)
The New BMW 4 Series Coupe
FAMILY FAVOURITE
A Woman's View - Will It Suit Me?
The arrival of any new car is always an event in our household.
The kids crawl all over the back seats looking for new gadgets. My
husband pops the bonnet and scans the cam covers. And me? I
just take a step back and take it all in.
With the new BMW 4 Series Coupe, doing just that was an
enjoyable experience. And an enlightening one. I hadnt expected much interest from my neighbours in this model but I was
wrong. Words were exchanged over the garden fence. Cups of sugar were borrowed. It created a stir.
Would it suit me? Well, if the family are happy, then so am I.
The Practicalities
First and foremost, Id say that in my view after having completed a few hundred miles in this car, I think it would be an easy
one to own. You slip in behind the wheel and everything feels just right, the major controls falling to hand easily. Too many
of the cars I test require you to get out and study the handbook before you can explore all the functions available but with
this one, I was up and running almost immediately. If you can operate a payphone, you shouldnt have much trouble with
this car.
There were lots of little touches around the cabin which showed just how much care the designers had taken to get things
just right. We lost count of what car marketers call surprise and delight features - basically, clever little additions you simply
wouldnt expect on a car like this.
The Reaction Of Our Customers To The Car
'Already weve had a huge amount of positive reaction to this car,' says ...[name and position]... 'We found that owners of
the old model were aware some time ago that this latest version was on its way and theyve been regularly asking us
questions about it for the last six months.'
'Whats been most interesting however, is the number of enquiries weve had from owners of other marques. These are the
kind of people wed never previously have expected to see in our showrooms. Clearly, the way our franchise is developing
appeals to them'
Behind the Wheel
Its great to drive - Id certainly say that. In the time I had the car, I was forever looking round to find that my husband had
snaffled the keys to roar off round to the pub and impress his friends. Men are so shallow...
Launch Pack | BMW 4 Series Coupe
The engine responsiveness is more direct than I had expected from this class of car - a boon when overtaking slow moving
traffic. Its a very torquey powerplant too - in other words, theres plenty of pulling power. And thats a help not only when
overtaking but in urban traffic as well. Unlike other cars in this class, I didnt find myself constantly having to change gear to
keep the engine on song. No matter how characterful an engine is, if youre constantly having to row it along with the
gearlever, it quickly becomes an irritation.
All-round visibility is great, again, a boon when youre manoeuvring around crowded city streets. You also feel very safe
behind the wheel: its one of those cars you could trust to your eighteen year old daughter (if you absolutely had to),
knowing that she would be as safe as it was possible to be. Finally, its secure. Tests have shown that its one of those cars
that crooks just walk away from.
Value for Money
No, this car isnt cheap - but then you wouldnt expect quality to come without a price. When you sit down and compare it to
other cars in the sector, it actually stacks up extremely well. Especially when you take account of the high level of
specification included. Another factor to consider within the value equation is the long warranty on offer and the useful
amount of breakdown cover included in the deal. I also took the time to research the insurance side and found that the
grouping attached to this car is much lower than I had expected. Apparently, thats to do with the trouble the designers have
taken to achieve a high level of vehicle security.
Finally, the research Ive done on dealer networks suggests that dealers from this franchise are amongst the friendliest and
most helpful in the industry. They also, Id add, offer the widest range of finance deals. My local showroom is always keen
to invite me in for a coffee and shoot the breeze - and they dont even know Im a motoring journalist! Its all part of a more
relaxed attitude to selling that really appeals to me.
Could I Live With One?
Id say so, yes. This car looks good, the family like it and, when you add everything up, its also very good value for money.
Thats a pretty difficult combination to beat.
Launch Pack | BMW 4 Series Coupe
Auto Response
(Sample Content)
Comments from Motorists
Natalie Lewis purchased a new
BMW 4 Series Coupe
What made me buy the car?
I bought it a couple of weeks ago after seeing it on the dealerships
showroom. I liked the car but I wasnt sure if I wanted to splash out
on one. The salesman threw in a nice stereo and some alloy
wheels though, and the car was sold.
My husband takes our other car to work and I needed something to get around in during the day. I think that this is an
extremely stylish looking car. I like the exterior design details and the interior is nice and lively. It looks like nothing else on
the road and when I came to get a new car I didnt really consider anything else, it was this one all the way.
What do I think of it now?
Its a reliable, stylish car. The model Ive got has electric windows and a sunroof which is good. Its a brilliantly fun,
enjoyable, lively, exactly what I was looking for. I bought it on HP and sometimes the payments can be a bit of a problem
but the car is worth the aggro.
The advertising on the TV is trying to give the car a sportier image, and even though I havent got a top of the range engine
in mine, I think the marketing strategy could get the image to stick because the car handles really well. The car is very
comfortable to drive, the seats are good and there is a nice sized boot. Lack of space in the back can be a bit of a problem
but I dont normally have more than two people in the car, or if I do its not for long distances.
The Reaction Of Our Customers To The Car
'Already weve had a huge amount of positive reaction to this car,' says ...[name and position]... 'We found that owners of
the old model were aware some time ago that this latest version was on its way and theyve been regularly asking us
questions about it for the last six months.'
'Whats been most interesting however, is the number of enquiries weve had from owners of other marques. These are the
kind of people wed never previously have expected to see in our showrooms. Clearly, the way our franchise is developing
appeals to them'
What's gone wrong with it?
There were a few little minor niggles at first but I was impressed by how rapidly and effectively the friendly dealer staff
sorted them out. Since then, its been fine.
What's it like to drive?
Launch Pack | BMW 4 Series Coupe
It serves its purpose well. I only use it for short journeys and would use my husbands car, which is larger and even more
comfortable, if were going further afield. I love the fact that I got loads of extras with the car. Theres air-conditioning,
electric sunroof, alloy wheels and it was still quite well priced.
The car has been good mechanically so I havent had much contact with the dealers except for one service, and my MOTs,
they seem to be generally good. Most of my driving is done around town so the good economy of the car is also a bonus.
Would I buy another?
Without doubt. This car gives me a good feeling every time I open the bedroom curtains and look down on it sitting in the
drive.
Launch Pack | BMW 4 Series Coupe
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