The Changing World
with WDC
Stefaan Vervaet, Sr. Dir. Market Development
September 22nd , 2016
© 2016 Western Digital Corporation
All rights reserved
Confidential
9/26/2016
1
Safe Harbor | Disclaimers
Forward Looking Statements
This presentation contains forward-looking statements that involve risks and uncertainties,
including, but not limited to, statements regarding our addressable market, our product and
technology positioning and the realization of our strategic imperatives. Forward-looking
statements should not be read as a guarantee of future performance or results, and will not
necessarily be accurate indications of the times at, or by, which such performance or results will
be achieved, if at all. Forward-looking statements are subject to risks and uncertainties that
could cause actual performance or results to differ materially from those expressed in or
suggested by the forward-looking statements. Additional key risks and uncertainties include the
impact of continued uncertainty and volatility in global economic conditions; actions by
competitors; difficulties associated with go-to-market capabilities and transitioning into 3D
NAND; business conditions; growth in our markets; and pricing trends and fluctuations in
average selling prices. More information about the other risks and uncertainties that could affect
our business are listed in our filings with the Securities and Exchange Commission (the “SEC”)
and available on the SEC’s website at www.sec.gov, including our most recently filed periodic
reports, to which your attention is directed. We do not undertake any obligation to publicly
update or revise any forward-looking statement, whether as a result of new information, future
developments or otherwise, except as otherwise required by law.
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
About Western Digital Corporation
TRUST
INNOVATION
VALUE
• A data storage leader
• Among the highest SSD/HDD MTBF rates
• 12,000+ active patents, 500 new/yr
• “Under the hood” of major OEMs
• Certified solutions (Msft, Oracle, VMware)
• $2.5 billion invested annually in R&D
• Millions of devices shipped annually
• Single source for storage devices &
systems
• Leader in Open Community initiatives
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
Broad Storage Portfolio
Consumer
Imaging
Mobile & Industrial
Data Center/Enterprise
Embedded & Removable
WD Software
Surveillance
WD Purple
My
Cloud
Mobile & Desktop App
™
Client Computing
microSD™
Cards &
Mobile Storage
Solid State Drives
(internal and external)
Laptop, Desktop &
Commercial SSDs
WD Blue
WD Gold
(Data center)
Solid State Storage
FlashMAX® III
PCIe
WD Red
Ultrastar®
SAS SSD
WD Black
Active Archive
System
Flash Systems,
Software & Drives
Ultrastar® SN100 NVMe PCIe
HDD Storage
Wearable Audio
FlashSoft® Software
USB Drives
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential.
Ultrastar® He8
and He10
Confidential
Ultrastar®
Archive Ha10
4
Growth in Data
Growth in Useful Data Exceeding Ability to Store
50
Volume
Variety
Zettabytes
Velocity
40%
CAGR
45
40
Emerging
Need for New
Solutions
35
30
25
20
50%
CAGR
15
10
28%
CAGR
5
Value
0
2013
2014
2015
Data Created/Replicated
2016
2017
2018
Useful Data Created
2019
2020
Capacity Shipments
Source: IDC – 2014 Digital Universe, HGST – 2015
Changing Nature of Data Driving New Demands in Data Storage
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
5
Changing Nature of Data
Machine Learning
Fast Data
Performance
Autonomous Machines
Real-time Decisions
Predictions
Big Data
Capacity
Connections
Insights
Fast Data and Big Data Driving Increased Demands on Storage
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
6
Different Storage Applications
Emerging Customer Viewpoint
Active Archive
Deep Archive
Age of Data è
Frequent Writes,
Frequent Reads
Analytics, Content,
Compliance, Audit, Data
Captures…
Data Accesses
Data Accesses
Mainstream
Data Accesses
Capacity
Drive
Targets
Age of Data è
Age of Data è
Write Once, Read
Frequent (less over time)
Write-Once,
Read Occasionally
Social media, Online
content, Online backup,
Medical records,
Scientific, Digital assets
Bulk Backup & Restore,
Archived records, “Last
copies”
Confidential
High Capacity SMR Solution: HGST Ha10
• Combines Helium & SMR
• Achieves Industry First 10TB Capacity Point
• Enterprise Grade Quality & Reliability
+
Helium
SMR
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential.
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8
Helium Benefits: Helium vs. Air HDDs
It begins with Helium being 1/7th the density of air
Helium-Based HDDs
Air-Based HDDs
Disk Rotation
Disk Flutter
&
Vibration
ONO
N
Air
Disk Rotation
Reduced
Flutter
Thinner
Platters
Less Motor
Drag
Helium
© 2015 HGST, INC.
9
SMR:
A Fundamentally Higher Capacity Drive
PMR HDD
SMR HDD
Data in Overlapped Tracks
Data in Discrete Tracks
25%
Host-Managed SMR
Host-Aware SMR
•
Host software changes required
•
Host software changes recommended
•
Predictable performance
•
Performance can vary
•
Sequential Workload
•
Random Writes Supported
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential.
9-7-16
More
Capacity
Confidential
10
The SMR Advantage
It’s much more than just higher capacities
Capacity Growth
(3.5" Capacity Enterprise)
Areal Density Accelerator
HDD Capacity (TB)
With SMR
 Much higher track density
 Overall AD growth 25%/Y vs. 15%/Y
Without SMR
Time
 Provides a scalable path to future
SMR products & recording
technologies
HGST Confidential
© 2015 HGST, INC. Confidential
12
Market Adoption of Host-Managed SMR
Customer Readiness
Mainstream
Early Adopters
Customer
Profile
Target &
Readiness
Tier 1
Hyperscale
Tier 2
Hyperscale
Storage
OEM
Channel / Distribution
Server
OEM
White Box
•
Customers w/ Host
SW control
•
Customers w/o Host
SW control
•
Linux-based apps
•
Non-Linux apps
•
Less Reliant on 3rd
party controller
•
Most Reliant on 3rd
party controller
© 2015 HGST, INC.
13
The Evolving Face of Hyperscale HDD Tiering
Hyperscale 1
Hyperscale 2
Hyperscale 3
Hyperscale 4
Hyperscale 5
Flash Tier
Flash Tier
Flash Tier
Flash Tier
Flash Tier
Mainstream HDD Tier
Mainstream HDD Tier
Mainstream HDD Tier
Mainstream HDD Tier
Mainstream HDD Tier
Archive HDD Tier
Archive HDD Experiments
Archive HDD Tier
Tape Tier
Tape Tier
Investigating
Removable Tier
Tape Tier
Tape Has A Place in Hyperscale
HDD Usage in the Hyperscale is Evolving
• Some of the largest hyperscale deployments are eliminating
multiple tiers of HDD storage
• Better addresses workloads and services
• Higher efficiencies
• Tape provides great economic justification at very large scale
• At scale, tape provides lowest TCO-burdened $/TB
• Latency prevents tape from being used for active data or
active archive data
• Ideal for largest of data sets and for “last copies” of data
where “hours” of latency is acceptable
• Active archiving and multiple HDD tiers still key
• Application-specific cloud service providers
• Specific vertical market data centers
• Hybrid cloud, traditional IT
© 2016 Western Digital Corporation
Investigating
Removable Tier
• Active Archive HDD systems and tape are compatible
and serve different purposes
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Confidential
9/26/2016
14
Accelerating Success for Cloud Datacenters
Public
Cloud Service
Operator
Private
Cloud Service
Operator
Enterprise
Cloud User
Shift spend from building infrastructure to
developing new cloud apps and services
Extract value from
big data with ease
and affordability
Enable cloud service operators to
better attract and retain customers
Enable new insights,
connections and
predictions
Western Digital Enables Cloud Datacenter Operators and Users to Transform
Their Business to Compete More Effectively in Today’s Data Centric World
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
15
Alternatives for Building Cloud Scale Datacenters
Software
Development
System
Integration
Turnkey
Systems
Pros
 Customized to Needs
 Tight Control
 No Development Cost
 Choice of HW & SW
 No Development Cost
 Ease of Deployment
Cons
 Engineering Costs
 No Shared Learning
 Cost of Integration
 Support Complexity
 Less Choice of HW
 Less HW Leverage
Addressable
Market
Turnkey Systems Enable Broad Adoption of Cloud Without Hidden Costs
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
16
Broadest Range of Technology Building Blocks
System
Architecture
Performance
Block Storage
System
Software
Storage
Platforms
Storage
Devices
Performance
File Storage
Active Archive
Object Storage
Object
Storage
Ceph
HDD
SSD
HDD
SSD
Delivering Unmatched Value Through Broad Points of Innovation
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential
17
3GEO COPY
Object Store as Private Cloud
Montreux Festival
• +45 years of Montreux Jazz festivals
– 5000 hours of high quality audio & video
– 3000 concerts descriptions
• Selected HGST Object Store as the scaleout Archive System for Copy 1
LAN
– 2 More copies on LTO Tape
• The 3 main objectives:
– Enable end-user access in a series of Jazz Café’s
– Save the recordings 100 Year in a secure archive
– Make the archive available for cultural and
scientific projects (live archive)
© 2016 Western Digital Corporation
2 x LTO COPY
All rights reserved
Confidential
9/26/2016
18
Q&A
Thank you
© 2016 Western Digital Corporation
All rights reserved
Confidential
9/26/2016
19
Hs14 Enterprise SMR Implementation
Choice of all SMR implementations
HGST SMR HDD
Host Managed SMR
Host Aware SMR
Host Managed SMR
Host Aware SMR
Drive Managed
SMR
100% ZBC/ZAC
implementation is mandatory
100% or Partial
ZBC/ZAC
implementation
No SW change
required
Customer View
©2016 Western Digital Corporation or affiliates. All rights reserved.
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20
SMR SDK Released to the Community
Download Now: http://github.com/hgst
• Allows Linux apps access to Host-Managed SMR HDD
• Ensures new command sets flow through HBA
• Emulates Host Managed SMR on PMR drives
©2016 Western Digital Corporation or affiliates. All rights reserved.
Confidential.
9-7-16
Confidential
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