blist Secures $6.5 Million to Accelerate the Mass

blist Secures $6.5 Million to Accelerate the Mass Adoption of Consumer Friendly Online Social
Database Service
Seattle, WA, February 20, 2008 blist, the company that is redefining the database market, today
announced a $6.5 million Series A investment from Frazier Technology Ventures and
Morgenthaler Ventures. blist will use the additional funding to accelerate the development and
marketing of its new online social database service that allies the simplicity of a spreadsheet with
the power of a fully featured relational database. In connection with the Series A financing, Scott
Darling, general partner at Frazier Technology Ventures, and Ken Gullicksen, partner at
Morgenthaler Ventures, have been added to blist s board of directors.
There s a tremendous opportunity to help both consumers and small businesses democratize the
function of organizing data online, but it requires going well beyond the capabilities of today s
databases and spreadsheets, said Scott Darling, general partner at Frazier Technology
Ventures. blist s meticulous vision and history of building world-class products uniquely positions
them to drive the evolution of the database landscape for mainstream users.
blist: Advancing the Database Market
Designed in the 1980 s and without significant recent innovations, traditional database products
from companies like Oracle and IBM are costly and complicated to use. Due to their inherent
complexity, these products typically require a database administrator, are not viable for nontechnical people, and are too expensive for small organizations. As a result, consumers and small
businesses have been forced to organize information in non-database applications like Excel or in
complicated databases that require knowledge of SQL.
blist delivers the biggest advancement for consumers and small businesses in the database
market since Microsoft launched Access in the early 90s, said Gary Morgenthaler, partner at
Morgenthaler Ventures and former founder and CEO of Ingres Corporation and Illustra
Information Technologies. As the first and only online social database service in the market, blist
is poised to address the rising demand for user-friendly databases, and we are excited to be an
investor in this company.
Ken Gullicksen, partner at Morgenthaler Ventures adds, With a solid track record of business
plan execution, blist makes a compelling investment story.
Unlike traditional databases and spreadsheets, blist provides everyday mainstream users with a
strikingly intuitive and flexible way to design simple or sophisticated databases that meet their
specific needs without requiring users to have experience with programming or databases. Using
blist, mainstream users can structure and catalog all types of information and then create
communities around the data they share. blist is an ideal solution for creating anything from party
or wedding guest lists, fantasy football statistics, and personal finances to professional
information such as sales contacts, project milestones, campaign tracking, status reports, and
more.
It s extremely satisfying to have two prestigious investment partners believe in blist s mission of
building the world s easiest database and who see the enormous opportunity to breathe new life
and innovation into the database market, said Kevin Merritt, CEO and founder of blist.
Since launching at DEMO 08 on January 29, 2008, thousands of consumers have requested an
invitation to join blist s private beta at www.blist.com. The company has also received positive
accolades from industry experts at Techrunch, Webware/CNET, ZDNet, Mashable, PC World,
and more.
About blist
blist is revolutionizing how consumers create, share, and utilize the information that s important to
them with the industry s first online social database service for consumers and small businesses.
blist delivers unprecedented ease of use through a new visual and intuitive user interface that
outshines others in the database market. Only blist makes it easy for anyone to create private or
collaborative databases for anything ranging from the personal to the professional. For more
information, visit www.blist.com.
About Morgenthaler Ventures
Founded in 1968, Morgenthaler is a leading, national venture capital and buyout firm with offices
in Menlo Park, CA (headquarters); Boston, MA; Cleveland, OH; Boulder, CO; and Princeton, NJ;
and has an investment focus on information technology and life sciences. Morgenthaler s Internet
and software investments, past and present, include such industry-leading companies as
NexTag, imeem, Netli, Ingres Corporation, Illustra Information Technologies, TimesTen, and
Synopsys. Morgenthaler has a total of $2.5 billion under management. Its most recent fund,
capitalized at $450 million, was raised in 2005. The firm (www.morgenthaler.com) has funded
approximately 300 companies over its 39-year history.
About Frazier Technology Ventures
Frazier Technology Ventures (FTV) is a Seattle-based, early-stage venture capital firm focused
on investments in wireless, internet service, and next generation enterprise companies. The
partnership helps entrepreneurs build category defining companies by applying their executive
operating backgrounds from companies like C-Cube, EdMark, Intel, LSILogic, Metapath,
Microsoft, RealNetworks, and Visio. For more information, visit www.fraziertechnology.com.
Blis
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