CS4070-SR Application Brief: HELP YOUR TABLET AND

APPLICATION BRIEF
CS4070-SR Retail
HELP YOUR TABLET AND SMARTPHONE USERS
BOOST PRODUCTIVITY AND DELIVER
BETTER CUSTOMER SERVICE WITH
ENTERPRISE-CLASS BAR CODE SCANNING
retail
THE BUSINESS CHALLENGE: THE IMPACT OF USING
THE CONSUMER-CLASS BAR CODE SCANNING
CAPABILITIES IN TABLET AND SMARTPHONES
When a shopper walks into your store, earning a sale and their loyalty
has never been more challenging. There are so many shopping choices,
from the physical brick and mortar store to around the clock shopping
on the Internet. Even in the stores of your aisles, shoppers are using
their smartphones to check product reviews and your pricing before
they make a buying decision. What does it take to earn that sale and
shopper loyalty? Exceptional service — 86 percent of shoppers report
that service is so important, they will pay more for a better customer
experience. And if shoppers experience poor service in your store, the
price is astronomical. Nearly all shoppers — 89 percent — will turn to
your competitors after just one bad experience.1
To ensure that your associates can deliver a stellar shopping
experience, you’ve armed them with tablets, smartphones and other
Internet-enabled devices. Now they can provide whatever shoppers
need, without ever leaving their side, all in real time — from simple
inventory and price checks to presenting product comparisons to
assist in product selection, locating inventory in another store and
even ringing up the sale. But all those tasks require bar code scanning.
And the one feature that these consumer devices lack is enterpriseclass bar code scanning. Without it, the customer experience is at risk.
Why? Because tablets and smartphones are suitable only for
occasional bar code scanning – not for the constant scanning required
in the retail world. While it’s true that the integrated consumer-grade
camera can scan bar codes, that camera is not specifically designed
for bar code scanning — it is designed for taking pictures. As a
result, not only is bar code capture slow, but the consumer-grade
technology cannot capture the damaged, poorly printed, scratched
or dirty bar codes common in retail, forcing associates to manually
enter the bar code information for those exceptions. In addition, the
physical design of tablets does not lend itself to easy or comfortable
scanning — positioning the tablet to capture a bar code is awkward
and uncomfortable. The result? More opportunity for errors, reduced
associate productivity and slower customer service.
1. A
nnual Customer Experience Impact (CEI) Report, conducted by Harris Interactive for
Right Now, 2011
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APPLICATION BRIEF
CS4070-SR Retail
THE SOLUTION:
INSTANTLY ADD ENTERPRISE-CLASS BAR CODE SCANNING TO TABLETS,
SMARTPHONES AND MORE WITH THE COST-EFFECTIVE POCKET-SIZED CS4070
With the Bluetooth CS4070 Companion
Scanner, you can easily empower every one of your
tablet and smartphone users with the enterprise-class
bar code scanning they need to protect the customer
experience. With the press of one button, the CS4070
can connect to any Bluetooth-enabled Apple, Android or
Windows tablet or smartphone. And it’s so affordable you
can put one in the pocket of every associate, where it is
always ready to help your associates deliver the kind of
service that will win a sale — and repeat business.
The CS4070 offers the perfect blend of business features:
• Our most advanced bar code scanning technology.
Enables the first-time every time capture of virtually any
1D or 2D bar code, regardless of whether it is displayed
on a screen or printed on a label — or damaged,
scratched, dirty or poorly printed.
• Superior ergonomics for superior comfort
and ease-of-use: When it comes to comfort, our
award-winning industrial design team delivers. The CS4070
is small and light, easily worn around the neck on a lanyard
or carried in a pocket. The device fits naturally in either hand,
regardless of hand size. And its well-placed buttons minimize
finger movement to maximize comfort in the most scan
intensive tasks — from scanning items during a purchase
to taking inventory.
PAGE 42
• Real business durability. When it comes to durability,
the CS4070 stands out in its class with four enterprise-class
rugged specifications that are crucial for reliable operation: a
4 ft./1.2 m drop spec, the ability to survive 500 consecutive
tumbles (1,000 consecutive hits) from 1.64 ft./0.5 m, IP42
sealing for dust and water resistance, and a scan button that
keeps working and scan button graphics that won’t wear off
— even after more than a million presses.
• True point and shoot simplicity. An extraordinary
scanning range combines with omni-directional scanning
to make the capture of bar codes easy and intuitive.
• Full shift power — always. The battery holds plenty
of power for a 12-hour shift. Since the battery is userreplaceable, the CS4070 is always in service — there is
never any downtime while the device sits in a charger,
waiting for the batteries to recharge. And if the battery
runs low, a handy LED indicator lets users know it’s time
to change the battery — before the power runs out.
• One step pairing with any Apple, Android or
Microsoft-based mobile device. A dedicated pairing
button allows users to pair the CS4070 with their mobile
device with the single press of a button. Since the
CS4070 works with any Apple, Android or Microsoftbased mobile device, retailers have true freedom of
device choice. And with the integrated MFI chip and
Apple Certification, users get scan-and-go compatibility
with any Apple mobile device — the need to enter a
security code is eliminated.
APPLICATION BRIEF
CS4070-SR Retail
THE APPLICATIONS:
HOW WILL YOUR RETAIL STORE BENEFIT FROM
ENTERPRISE CLASS BAR CODE SCANNING?
Mobile Point-of-Sale (POS)
When associates ring up a sale using the consumer-grade
camera technology in a smartphone or tablet to scan items,
customers may find themselves waiting not-so-patiently
while associates struggle to properly position a tablet or
manually enter the item data for bar codes that could not
be scanned. The end result? A negative experience during
your last touchpoint with the customer.
But when you pair the CS4070 with your tablets and
smartphones, you get the enterprise-class scanning required
to create a powerful mobile POS. Your associates can ring up
purchases with the same speed as your wired POS stations,
the moment a buying decision is made, anywhere in the
store — ensuring that the last impression shoppers have of
your store is a good impression.
Associates can now...
Benefit
Scan the bar codes on the items
anywhere in the store, even if
the bar code is in poor condition
— smudged, dirty, scratched or
poorly printed
• Anywhere, anytime easy transaction processing at the point of decision anywhere
in the store reduces the opportunity for lost sales — and lost revenue
• Minimizes total transaction time, reducing customer wait times
• Prevents the exceptions that could force associates to spend a lot of time
manually typing in bar codes during a purchase
• Protects associate productivity
• Protects the quality of the checkout experience
• Ensures that customers are charged the right price for every item
• Protects profitability
• Prevents pricing inaccuracies due to manual mis-keying of bar codes that could
negatively impact the customer experience
Scan the mobile bar codes that
represent coupons, loyalty cards
or gift cards displayed on the
screen of customer mobile phones
• Allows your store to implement mobile loyalty programs
• Provides customers with a convenient way to save money in your store, without
the need to keep track of paper coupons and plastic cards
• Eliminates the need for associates to manually enter mobile bar code data,
increasing transaction times and reducing the quality of the customer experience
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APPLICATION BRIEF
CS4070-SR Retail
Inventory/cycle counting
The more you know about what you have in inventory,
the better you can manage your inventory. But manual
inventory takes with the consumer-grade scanning
technology in tablets and smartphones can be very time
consuming and expensive. And since consumer-grade
tablets and smartphone lack business ergonomics, your
workers will typically find the constant scanning required
during inventory takes to be uncomfortable and tiring.
The CS4070 solves those issues. When you pair the
CS4070 with your tablets and smartphones, users have
the enterprise class ergonomics and scanning technology
required to get the job done quickly and easily. The
results? Retailers have the real-time inventory information
they need to improve inventory management.
Associates can now...
Benefit
Rapidly scan virtually any bar
code, in any condition, on any
item for rapid inventory takes
• Provides a valuable real-time window into inventory on hand
• Helps prevent stockouts that result in lost sales
• Helps provide visibility into the buying trends of shoppers
• Provides the information required to improve the inventory selection
• Ensure that seasonal inventory is visible and placed on the sale floor at
the right time
EMPOWER YOUR RETAIL ASSOCIATES TO
MAXIMIZE EFFICIENCY AND DELIVER A SUPERIOR
CUSTOMER EXPERIENCE WITH THE CS4070 —
THE PERFECT COMPANION SCANNER
FOR YOUR TABLETS AND SMARTPHONES.
For more information, visit www.motorolasolutions.com/cs4070
or access our global contact directory at www.motorosolutions.com/contactus
PAGE 4
Empower your retail
associates to maximize
efficiency and deliver a
superior customer
experience with...
the
bluetooth
CS4070
— the perfect
companion
scanner for
your tablets and
smartphones.
PAGE 1
APPLICATION BRIEF
CS4070-SR Retail
Part number: AB-CS4070-SR. Printed in USA 07/14. MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M
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