BMW M Performance Parts. Start Your Engines.

BMW M Performance Parts.
Start Your Engines.
M Performance Newsletter for dealers
Confidential
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BMW M Performance Parts.
Start Your Engines.
Newsletter February contents
Strategy
Technical issues
Pipeline for 2013
Did you know ?
Press event
M Performance league – Top 10 dealers
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BMW M Performance Parts.
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Strategy – Sales 2013
A great way to sell these products is to offer our new car customers an edition car that is highly
competetive to other brands.
So a strong cooperation between aftersales and the sales department is vital to get these
wonderful brand new products out there on the streets.
I will show you some examples on how to make an edition car that is in comparrison a great
choice for our customers
Please note that these prices are not accurate for all countries, but is more to show
you how and what the differences are between the models.
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Strategy
New car 335i Edition M Performance Parts
Model
Audi S4:
MB C350
BMW 335i
BMW M3
BMW 335i M performance
Details
333HP,400NM
306HP, 370NM
306 HP, 400NM
420 HP, 400NM
>326HP, 450NM
Package kit proposal:
- Power kit
- Aerokit
- Wheel/ Brake
-Spoiler
Package to compete against Audi
S4!
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Retail Price
as kit below
54.900 €
46.886 €
43.600 €
68.750 €
~50.000 €
BMW M Performance Parts.
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Strategy
New car F20 1-series Edition M Performance Parts Power kit
BMW:
114i
116i
118i
116d
118d
120d
120d Power Kit
125d
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102HP
136HP
170HP
116HP
143HP
184HP
200HP
218HP
22.650 €
23.850 €
26.750 €
25.950€
27.100 €
29.250€
30.500€ Powerkit
33.500€
BMW M Performance Parts.
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Technical issues
Power Kit F30 N55
Availability Power Kit 3 Series F30 /N55/ 335i (240KW / 450Nm respect. 430Nm)
The Power Kit requires the latest workshop-tester ISTA/P-Version, which will be available as of
March 2013 via jetstream. All approaches to get the Power Kit earlier unfortunately failed due
to Series process issues. The Power Kit can not be installed with a previous ISTA/P -Version!
For an interim solution, a manual “walkaround” (irap) by opening a PUMA case is going to be
implemented in January.
This regulation applies to Power Kit part number: 11 12 2 334 336 & 11 12 2 294 611.
Puma case has been sent out to markets and details can be found under PUMA# AG
53218241-01.
Retrofitting of F30 N55 Power Kit 11 12 2 334 336 & 11 12 2 294 611 can be carried out
(programmable) with standard HO tools (ISTA/P) as of version 2.49.1.
The standard retrofitting/ordering process will run as of March 2013 once March ISTA/P
version is valid.
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BMW M Performance Parts.
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Technical issues
Problems in Norway to program Powerkits for 520d, 320d & 120d.
If the car have SA code 843 (engine layout / Power reduction) please create a PUMA case
right after ordering the powerkit, and please state in the case that you are going to install a
powerkit and need a new VO.
This is only valid when a order for a powerkit has been made on that specific VIN number.
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BMW M Performance Parts.
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Planning for 2013 – New products
March 2013:
Power kit 125i (N20)
Power kit 330d, 530d (N57)
Powerkit 335i (N55, F3x)
September 2013
New products for M5, M6 (e.g. Carbon interior, steering wheel, sport exhaust, etc. - further
products under investigation)
October 2013
M Performance parts product portfolio for F32 (4 Series Coupe)
November 2013:
M Performance parts product portfolio for F15 (New X5)
More information about F32 , F15 and M5/M6 Performance parts in Q2/2013
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BMW M Performance Parts.
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Did you know ? … whats the deal with Carbon ?
- Extremely thin filaments 5-8μm.
- 10 times thinner than a human hair.
- All BMW accessories carbon applications are made of carbon fiber reinforced polymer.
- 20.000 filaments are twisted together to a roving. The roving is being woven to a fabric by a
weaving-machine
- Base material for BMW accessories carbon applications is “prepreg“
=> pre-impregnated fibres by epoxy resin.
Clear coat (protection & 3-D
apperance)
1st layer of prepreg - upside
2nd layer of prepreg – rear
side
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0,8 mm
BMW M Performance Parts.
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Did you know ? … whats the deal with Carbon ?
Advantages
- Comparable extremely light weight
- High stiffness & strengh
- Good moldable properties
- Good corrosion properties
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BMW M Performance Parts.
Start Your Engines.
Press
On december 7th we invited the press to come and enjoy our M Performance cars at Trosta Park
racetrack near Arlanda airport.
Despite Snowy weather they had a great time and really enjoyed the products and theoretical walk
thrue.
We had 6 M Performance cars at their desposal and they took alot of nice pictures from our showroom
and also outdoors in action.
Participant press
Finansavisen - Norway
Autofil - Norway
BMW Car Club - Norway
Teknikens Värld – Sweden – Published No. 3 17/1
Autopower - Sweden
BMW Club Schweden – Sweden
Bilsport – Sweden – published 28/12
Auto Motor & Sport – Sweden – Published No. 2 10/1
Bayerisches Blatt Bilsport - Sweden
Jyllands-Posten – Denmark – Published 28/12
Bil Magasinet & Börsen - Denmark
Bil Ekspressen – Denmark – Published Februrary 2013
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BMW M Performance Parts.
Pressday at Trosta and results
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M Performance league – Top 10 dealers for January in Northern
Europé
1. 5340 BAYERN AUTOGROUP AARHUS
2. 5120 JAN NYGAARD A/S
3. 285 CARLIA BIL AB
4. 5150 BAVARIA KÖBENHAVN A/S
5. 5240 BAYERN AUTOGROUP ODENSE
6. 5320 BAYERN AUTOGROUP ESBJERG
7. 8582 GS BILDELER AVD. BUD
8. 8521 STAMSAAS PREMIUM MOSS AS
9. 5350 BILHUSET HALDRUP AUTO
10. 8558 BAVARIA STAVANGER AS
Great work to all of you for pushing M Performance
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BMW M Performance Parts.
Start Your Engines.
Thanks for your attention this time, Keep the pedal to the metal !
If you have any issues/questions regarding M Performnce please don´t hesitate to contact me.
PLEASE note that strictly technical issues will have to go via Part & technical support and they will
consult with me if necessary.
Next newsletter is planned in March
BMW Group Northern Europe
Kenneth Forslund
Pricing & Special projects B1-NE-A1
Vetenskapsvägen 10
Box 794
SE - 191 27 Sollentuna
Tel: +46-8-470 13 42
Mobile +46-73-34 76 142
Kenneth.forslund@bmw.se
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BMW M Performance Parts.
Start Your Engines.
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