System and method for communicating media content

US008521140B2
(12) Unlted States Patent
(10) Patent N0.2
White et al.
(54)
US 8,521,140 B2
(45) Date of Patent:
SYSTEM AND METHOD FOR
(56)
Aug. 27, 2013
References Cited
COMMUNICATING MEDIA CONTENT
U.S. PATENT DOCUMENTS
(75)
Inventors: Russell W. White, Austin, TX (US);
Kevin R_ Imes’ Austin’ TX (Us)
_
_
_
(73) Ass1gnee: Af?nlty Labs of Texas, LLC,Aust1n,
TX (US)
( >l< ) Notice:
(21)
(22)
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Subject' to any disclaimer,~ the term of this
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APP1- N91 13/117,507
Filed;
May 27 2011
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Prior Publication Data
Us 2011/0258048 A1
(Continued)
Oct. 20, 2011
FOREIGN PATENT DOCUMENTS
CN
CN
1218258 A
1218258 A
Related US. Application Data
(63) Continuation of application No. 12/495,190, ?led on
Jun, 30, 2009, now Pat, No, 7,953,390, which is a
continuation of application No. 12/015,320, ?led on
]an_ 16’ 2008, HOW Pat NO_ 7,778,595, which is a
Sep. 23, 2004, noW Pat. No. 7,324,833, Which is a
6/1999
6/1999
(Continued)
OTHER PUBLICATIONS
Aj?nilyLabs 0fTexas,LLC,Plaintiff,vBMWNorthAmerica,LLC,et
611-, Defendants, CA N0~ 9~08-Cv-00l64-RC, Af?nity’s Infringe
ment Contentions, With Infringements Chart Exhibits A-G.
continuation of application No. 10/947,755, ?led on
(51)
Saito
(Continued)
_
_
_
_
continuation of application No. 09/537,812, ?led on
P1’1mg"y Examme" * EnkaA Washlngton
Mar. 28, 2000, noW Pat. No. 7,187,947.
(57)
ABSTRACT
A method for targeted advertising is disclosed. The method
includes accessing at least one piece of demographic infor
Int. Cl.
H04M 3/42
(2006.01)
mation associated With a user of a portable device, selecting
(52)
us C]_
USPC ................. .. 455/414.1; 455/4142; 455/4143
(58)
Field of Classi?cation Search
None
an advertisement to be delivered to the user based at least in
part on the demographic information, and initiating 9011111111
nication of a version of the advertisement con?gured for
presentation at the portable device.
19 Claims, 9 Drawing Sheets
See application ?le for complete search history.
200
201
Access Selectable
information
202
Select information
203
Maintain
information
Store Reference
initiate
Communication of
Communicate
ofHine
204
.
information
Present
information via
Network Browser
Receive User input
US 8,521,140 B2
Page 2
(56)
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6,963,783 B1
6,963,784 B1
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6,594,723
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6,594,774
6,601,192
6,601,234
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6,606,660
6,606,744
6,609,105
6,611,537
6,615,199
6,615,253
6,618,039
6,622,083
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6,633,932
6,636,242
6,639,584
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Fukuda
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Mikurak
Story et al.
Edens et al.
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6/2005 Krishnaswamy et al.
7/2005
7/2005
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10/2005
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Dimenstein
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11/2005 Gibbs
12/2005 YamaZaki et al.
6,975,835 B1
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7,200,357
7,209,943
7,219,123
7,321,783
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7,324,833
7,339,993
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6,647,257 B2 *
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7,376,586 B1
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Jones et al.
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2001/0042107
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2002/0026442
2002/0046084
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Kruglikov et al.
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Chen
Smith et al.
7/2009 Rhoads et al.
10/2009 Johnson et al. ............... .. 725/32
5/2010
8/2010
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4/2002
Boulter
White et al.
Cao et al.
Palm
Hitson
Quarendon et al.
Lipscomb et al.
Steele et al.
Lee et al.
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JP
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7/1998
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2/2000
6/2000
6/2000
6/2000
9/2000
9/2000
10/2000
10/2000
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OTHER PUBLICATIONS
9'61514
3/1997
JP
H0g_252976
21/1998
Af?nity’s Infringement Contentions, With Infringements Chart
JP
10-143349
5/1998
Exhibits A-l to G.
i;
Aj?nily Labs of Texas, LLC, Plaintiff, v. Alpine Electronics of
America, Inc., et al., Defendants, CA. No. 9.08-cv-00l71-RC,
US 8,521,140 B2
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Aj?nily Labs ofTexas, LLC, Plaintiff, v. Dice Electronics, LLC, et al.,
Jamie Sorcher, Stereo Review, “New for the Road,” May 1998, 2
Defendants, CA. No. 9.08-cv-00171-RC, Af?nity’s Infringement
pages.
Contentions, with Infringements Chart Exhibits A-C.
Aj?nilyLabs ofTexas, LLC, Plaintiff, v. DICE Electronics, LLC, et al.,
Defendants, CA. No. 9.08-cv-00163(Eastern District of Texas),
Defendants’ Motion to Stay Litigation Pending Reexamination, Filed
Jan. 12, 2009, pp. 1-5.
Sony, “MD Walkman Operating InstructionsiMZ-R55,” 1998, pp.
Declaration of John M. Jackson in Support of Defendants’Motion to
Stay Litigation Pending Reexamination, Filed on Jan. 12, 2009, pp.
1-2.
Exhibit B to Defendants’ Motion to Stay Litigation Pending Reex
amination (Ex Parte Reexamination Communication Transmittal
Form and Order Granting Request for Ex Parte Reexamination,
Issued by the U S. Patent and Trademark Of?ce on Dec. 12, 2008, pp.
1-16).
Exhibit C to Defendants’ Motion to Stay Litigation Pending Reex
amination (Af?nity Labs of Texas website, http://www.afflabstx
1-42.
John Whitters, The Advertiser, “Is the cassette doomed?” Jul. 16,
1998, pp. 1-2.
George Cole, Financial Times, “Listen with your eyes: A new music
CD format supplies textual information,” Oct. 23, 1997, pp. 1-2.
Dana J. Parker, Standard Deviations, “CD-TEXTral Read all about
it!”, Oct. 1996, pp. 1-2.
Mobile Electronics, “Down the Road,” Jul. 2004, pp. 1-2.
Alpine, “Interface Adapter for iPod KCA-420i4Owner’Manual,” 44
pages total.
PR Newswire, “Alpine Announces Fall Release of Interface Adapter
That Enables iPod Control and Playback From In-Vehicle Sound
Systems,” Jul. 7, 2004, 2 pages total.
Amy Gilboy, Mobile Electronics, “Apple’s iPod Seen Transforming
com/, printed on Dec. 29, 2008, Filed on Jan. 12, 4 pages total).
Exhibit D to Defendants’ Motion to Stay Litigation Pending Reex
amination (United States Patent and Trademark Of?ce; Ex Parte
Greg Borrowman, The Sydney Morning Herald, “Philips Releases Its
Reexamination Filing Data, Sep. 30, 2008: pp. 1-2).
Latest DVD,” 1999, 2 pages total.
Aj?nily Labs ofTexas, LLC, Plaintiff, v. BM WNorthAmerica, LLC, et
(11., Civil Action No. 9:08-cv-00164 RC (Defendants’Joint Motion to
Stay Litigation Pending Reexamination, Filed on Jan. 13, 2009, pp.
pp. 1-43.
1-8).
pages total.
Proposed Order on Defendants’ Motion to Stay Litigation Pending
Sony, “Walkman MZ-R50 Recorder,” Oct. 1997 7 pages total.
Sony, “MD Walkman MZ-R55,” Oct. 10, 1998, 6 pages total.
Reexamination, Filed on Jan. 13, 2009, 1 page total.
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JV C, “Audio/Video Control Receiver, RX-668VBK, Instructions,”
Sony webpages in Japanese, “Portable MD Recorder,” Oct. 1997, 5
J. Braunstein, “Airbag Technology Takes Off,” Automotive & Trans
portation Interiors, Aug. 1996, p. 16.
I. Adcock, “No Longer Square,” Automotive & Transportation Inte
riors, Aug. 1996, pp. 38-40.
Von Herbert Pauler, Funkschau, “Kopierschutz fur MP3 -Audio,”
M. Krebs, “Cars That TellYou Where To Go,” The New York Times,
Dec. 15, 1996, section 11, p. 1.
Franklin N. Tessler, Macworld, “Mobile MAC, Highway Fidelity,”
1999, 9 pages total.
English Summary, “A device for remotely controlling a car device for
playing mp3 ?les is disclosed . . . ”, 1 page.
Jun. 2004, pp. 1-3.
L. Kraar, “Knowledge Engineering,” Fortune, Oct. 26, 1996, pp.
Barry Collins, The Sunday Times, “High-class high-tech-Buyer’s
163-164.
guide,” 2001, 2 pages total.
S. Heuchert, “Eyes Forward: An ergonomic solution to driver infor
Peter Familari, Herald-Sun, “Clever Deck4CD and mini-disc com
mation overload,” Society of Automobile Engineering, Sep. 1996,
bination,” 1998, 1 page.
JV C, “MD-CD Combination Deck, XU-301BK, Instructions,” pp.
pp. 27-31.
“OnStar” brochure by General Motors Corp., 1997.
1-59.
Sun Microsystems, Inc., “Why Jini Now?”, Aug. 1, 1998, pp. 1-14.
Sun Microsystems, Inc., “What is Jini?”, Summary.
Clohessy, Kim, Object Technology, Inc., Virtual Machine Technol
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Systems, 2001, pp. 58-60.
Amy Gilroy, Mobile Electronics, “OEM Integrators Embrace iPod’s
Mobile GT, “The Architecture for Driver Information Systems.”
Request for Ex Parte Reexamination Under 35 USC §302 for US.
Patent No. 7,324,833, Filed on Nov. 7, 2008 (pp. 1-21).
Richard Menta, “1200 Song MP3 Portable ia a Milestone Player,”
Jan. 11, 2000, pp. 1-3.
U.S. Appl. No. 10/947,754, ?led Sep. 23, 2004.
US. Appl. No. 60/167,179, ?led Nov. 23, 1999.
US. Appl. No. 09/234,259, ?led Jan. 20, 1999.
Amy Gilroy, Twice, “Panasonic Ships First SD MP3,” Dec. 4, 2000,
Success,” 1 page.
JV C, “Portable Minidisc Recorder, XM-R700SL, Instructions,” pp.
1-24.
Rio Car, “Car Toy Sole Retailer For Rio Car,” May 28, 2001, 1 page.
1 page.
Twice, “PhatNoise Readies MP3,” Nov. 5, 2001, 1 page.
Kevin Savetz, The Washington Post, “PuttingYour MP3 Collection in
Drive (Final Edition),” Aug. 10, 2001, pp. 1-3.
Twice, “Study Sees Retail Opportunities For Mobile Multimedia,”
vol. 14, Issue 15, Jun. 28, 1999, pp. 1-2.
Japanese Webpage, www.kcalgo.kr/j sp/main.jsp, 1 page.
Japanese Webpage, www.kca.go.kriBrochure Free-Microsoft
“Philips PSA [128MAX,” PC Authority Reviews, May 1, 2003, 1 pg.
“Sony Network Walkman NW-MS700,” PC Authority Reviews, Oct.
Internet Explorer, 1 page.
8, 2003, 1 pg.
“Targa TMU-401,” PC Authority Reviews, Oct. 8, 2003, 1 pg.
“Targa TMU-604,” PC Authority Reviews, Oct. 8, 2003, 1 pg.
Stephen Kempainen, EDN Access For Design, By Design “In-car
computing gets personal,” Aug. 17, 1998, pp. 1-7.
Japanese Website, MM MPMANIA.com, http:/mpmania, x-y.net/
Aj?nily Labs ofTexas, LLC, Plaintiff, v. Apple. Inc., Defendant, CA.
No. 9.09-cv-00047-RC (Eastern District of Texas), Complaint (pp.
1-7), with Exhibits A, B, C, Filed Mar. 24, 2009, 76 pages in total.
bbs/zboard.php?id?3roducts&keyword:1998, 1 page.
Daniel Kumin, Stereo Review, “Jukebox Heaven,” Jan. 1999, pp.
64-71 .
Audio, “Anthem Five-Channel Amp,” Jul/Aug. 1999, p. 15.
Sony webpages in Japanese, “Portable Mini Disc Player MD
Recorder,” Jul. 21, 1996, pp. 1-5.
Sony, “MD Walkman Operating InstructionsiMZ -R4 ST,” 1996, pp.
Japanese document regarding MP3, May 1999, 1 page.
MPMan, “The Portable MP3 player using the Flash Memory and
Memory cardiMP-F20,” in Japanese, pp. 1-34.
Japanese Website, MM MPMANIA.com, http:/mpmania, x-y.net/
bbs/view.php?id:products&page:1&sn1:&divpage, 1 page.
www.mpman.com, “MP-F30, User’Guide,” pp. 2-47.
Mark Moeller, Computing Unplugged Magazine, “Software Review,
1-64.
New software products for the Auto PC,” 1999-2009, Zatz Publish
ing, pp. 1-4.
Sony, “MD Walkman Operating InstructionsiMZ -R4 ST,” 1997, pp.
Mark Moeller, Computing Unplugged Magazine, “Auto PC Power, A
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Stereo Review, “New Products,” Jun. 1998, 1 page.
Factiva, Hardware Review, “Lost in the Supermarket,” 2009, pp. 1-3.
ing, pp. 1-5.
Sony webpages in Japanese, “Portable Mini Disc Player MD
Recorder,” Oct. 21, 1999, pp. 1-63.
Mark Moeller, Computing Unplugged Magazine, “Auto PC Power, A
look at the ?rst year ofthe Auto PC with Microsoft,” 1999-2009, Zatz
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Mark Moeller, Computing Unplugged Magazine, “Auto PC Power,
Next generation AutoPCs make abig debut at CES,” 1999-2009, Zatz
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Mark Moeller, Computing Unplugged Magazine, “Programming,
Power, Getting started developing software for the Auto PC,” 1999
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Mark Moeller, Computing Unplugged Magazine, “Behind the
Scenes, The AutoPC: Vision vs. Reality,” 1999-2009, Zatz Publish
ing, pp. 1-7.
Mark Moeller, Computing Unplugged Magazine, “Product Preview,
A Survey of Auto PC 2.0 for software developers,” 1999-2009, Zatz
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Auto PC/Windows CE for Automotive news bites,” 1999-2009, Zatz
Publishing, pp. 1-4.
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RIO500, Getting Started Guide for Windows 98, and Macintosh OS
8.6, pp. 1-2.
Norbert A. Streitz, et al., “DOLPHIN: Integrated Meeting Support
Hewlett Packard, User’s Guide, HP Jornada 420, Palm-Size PC, pp.
1-75.
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Authenticity,” 1995, pp. 1-117.
Sony, “New Technical For Servicing, MZ-R5ST Operation Manual,”
pp. 1-44.
Richard C. Davis, et al., “A Framework for Sharing Handwritten
Notes,” 1998, pp. 119-120.
Krishna A. Bharat, et al., “Migratory Applications,” UIST ’95, Nov.
14-17, 1995, pp. 133-142.
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Richard C. Davis, et al., “NotePals: Lightweight Note Sharing by the
Group, for the Group,” May 15-20, 1999, pp. 338-345.
Jun Rekimoto, et al., “Augmented Surfaces: A Spatially Continuous
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Dan R. Olsen, Jr., “Interacting with Chaos,” Sep. and Oct. 1999, pp.
42-54.
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The MusicMaker.com website (date unknown, contended by defen
dant Apple Corp. to be prior art under one or more of 35 USC 102
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Sony Corporation, Sony Portable MiniDisc Recorder MZ-R90/MZ
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Empeg Car User Guide (2000) pp. 1-48.
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Psa[play Getting Started Guide, 2000, pp. 1-16.
Rio 800 User Guide, 2001, pp. 1-38.
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Aj?nily Labs ofTexas, LLC, v. BM WNorthAmerica, LLC, et al., Civil
Action No. 9.08CV164, Order Denying Defendants Motion for Sum
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Aj?nilyLabs ofTexas, LLC, v. Hyundai MotorAmerica, Ina; Hyundai
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Jury Verdict Form, ?led Oct. 28, 2010, pp. 1-16.
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2633, Reporter’s Transcript of Jury Trial, pp. 1-88.
Aj?nily Labs of Texas, LLC, vs. BMW North America, LLC, et al.,
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2824, Reporter’s Transcript of Jury Trial, pp. 1-19.
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Third Party Requester’s Comments to Patent Owner’s Supplemental
Reply of Jul. 26, 2010 Pursuant to 37 CFR 1.947, ?led on Aug. 25,
2010 for US. patent reexamination No. 95/001,262.
US. Patent and Trademark Of?ce, Of?ce Action mailed Aug. 2, 2010
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25 pages.
95/001,266.
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“MP3 in Your Car Has Arrived” (date unknown, contended by defen
95/001,263.
dant Apple Corp. to be prior art under one ormore of 35 U.S.C. 102
Photos from Comdex Fall 1999, Nov. 1999, 9 pages.
Photos from LinuxWorld Expo, Winter 1999, Mar. 1-4, 1999, 22
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Reply ofSep. 2, 2010 with Reply ?led on Nov. 2, 2010 for US. patent
reexamination No. 95/001,281.
US. Patent and Trademark Of?ce, Of?ce Action mailed Sep. 2, 2010
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Third Party Requester’s Comments to Patent Owner’s Reply of Oct.
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al., Civil Action No. 9:08CV164, A?nity Labs ofTexas, LLC, Plain
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Stephan Hartwig, et al, “mobile Multimedia4Challenges and
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John Hanan, “Car Audio Has Come Far since the 8-Track,” Knight
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Business Wire, “Lobjects Announces New Digital Audio Player
Technology for the Next-Generation Auto PC,”Aug. 4, 1999, pp. 1-2.
Jason Meserve, “Windows Media Player now available for WinCe,
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2000, pp. 1-2.
Business Wire, ““HUM ” MP3 Software Turns Windows CE
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Chris De Herrera, “Windows CE 2.0 Auto PC Pictures,” Chris De
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Compaq, Intel, Microsoft, NEC, “Universal Serial Bus Device Class
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tion,” revision 1.1, Sep. 23, 1998, pp. 1-327.
VESA, Video Electronics Standards Association, “VESA Plug and
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Delphi Automotive Systems, “The Personal Productivity Vehicle,”
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21, 2011, along with Requesters Appellant’s Brief under 37 CFR
* cited by examiner
US. Patent
Aug. 27, 2013
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