Electrolux Brochure Guideline 2008

Electrolux Brochure Guideline 2008
electrolux introduction
Building a consistent brand
In recent years, Electrolux has been faced with
the challenge of unifying a range of different
brands – each with its own style and identity –
under the Electrolux master brand. While this
effort has been remarkably successful it remains an on-going process that requires our
constant attention. As we continue to evolve
our global brand, it is crucial to present a unified
look and feel that is clearly evident across all our
communications and media. No other marketing effort has the potential to drive our sales like
a unified brand.
2
electrolux table of contents
Brochure guidelines
These guidelines are designed to make
life easier for anyone creating product
brochures for Electrolux. They contain all
the information you need for making vibrant
presentations that generate optimum
impact with the right balance of text and
images. Think of these guidelines as a tool
for building a consistent impression of
Electrolux for our diverse customers
around the globe.
New brochure style
Grid system
Identifier shape
Product images
Mood images
Life images
Design images
Logotype
Endorsement text
Typography
Copywriting tonality
Category background colors
Content bars
White frames
Cover layout and components
Content pages
Theme spreads
Product category intros
Sub category intros
Product pages
Layout of technical data
Paper recommendations and dimensions
4
5
7
9
10
11
12
13
14
15
17
18
20
21
22
23
24
25
27
28
29
31
You’ll find more detailed information about the brand identity including image bank
and logotypes at www.brandportal.electrolux.com
3
electrolux new brochure style
New improved brochure style
Electrolux is a dynamic, modern company
and everything we do reflects this, including
our printed material. In order to be current
and up-to-date we have updated our brochure style. We have elevated it and made it
even stronger. There is a new mood picture
style and a more refined way of showing
product pictures. We also introduce a new way
of presenting the different categories.
Furthermore, the improved brochure style
includes a new introduction section. Here we
have the opportunity to share more of the way
Electrolux thinks. This is done with magazinelike writing, which is meant to inspire.
18 electrolux cooking
electrolux cooking 19
18 electrolux dish washing
electrolux dish washing 19
It’s in the details.
Cooking without
limitations.
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An Electrolux dishwasher is full of small innovations. You
may not even notice them at first, but soon it becomes
apparent how important they are. That’s why we have
baskets with foldable plate racks and foldable cup racks,
which are more flexible for different sized items. Easy Lift
height adjustment makes loading and unloading became
a little bit easier. And when you select the Electrolux
Automatic program, the machine automatically chooses
the right cycle adapted to the load and dirt level.
Cooking is no longer only about frying and boiling. We’d like
to go beyond the ordinary and create fantastic new dishes.
The only limitation is our imagination, and the imagination
has no limits at all. We want to wok, sauté, broil, barbeque
and cook anything in any way, in our own kitchen. In an
Electrolux kitchen we can.
Looks good, works better.
Take, for instance, Electrolux Global Design, our range of
built-in, stylish, state of the art kitchen appliances with our
horizontal light bar. The Global Design appliances are
exquisitely designed and top of the line when it comes to
functions, options and performance. They’re a bit more intuitive to your needs: The induction hob reacts instantly and
you can use the entire surface. And we have ovens that even
help you cook in ways you never thought you were capable
of. Every appliance is packed with features that helps you
create and cook better lunches, brunches, dinners etc.
18 electrolux cooling
electrolux cooling 19
cool center
The definition of cool.
A list of everything that should be
kept cool in a modern kitchen
could fill this page. And we could
keep adding to it indefinitely. But,
is there room left for everything
we want stored in the fridge or
freezer? The answer, of course,
is: yes.
At least if you ask us at
Electrolux.
Take, for instance, the
Electrolux Cool Center. It’s an
integrated built-in combination of
fridge, freezer and wine cellar. It’s
the perfect side-by-side solution
that makes any kitchen more
stylish and personal, with storage
space for everything and more.
Not even cilled wine is a problem.
The only question is, how cool
do you want it?
18 electrolux cooking
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ovens
ovens
electrolux cooking 19
Who needs a manual?
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duip esequam ing etue con ulla ti magnim
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• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
EKC78605385X
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Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
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sit augueni cons equipis euisci sital tiscinc
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Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
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• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
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The Electrolux Inspiro allows you to be bold, try new recipes
and get tasty results every time, even if you have a limited
experience of cooking. Inspiro is an intelligent oven with a
new auto sensor system, which chooses the correct temperature, time and oven function for any type of meal.
Through an easy setting with a wheel and touch controls
you navigate easily, you only have to select the type of food
to be prepared, and how it should be cooked. The oven
calculates the cooking time and takes care of the rest. It even
turns itself off and alerts you when the food is done.
The Inspiro is, of course, part of the extensive range of
Electrolux ovens. We have an oven for every need and
requirement. Each and everyone has a long list of features
and will help you create dishes that will be remembered for
a long, long time.
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EKC78605385X
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4
electrolux grid system
The Electrolux grid system
Seven blocks
We use the grid system to simplify the
production of printed material. This is an
easy and rational approach that helps
ensure consistency, quality and costeffectiveness. This method organizes the
graphic elements within certain areas.
The Electrolux grid system is based on
seven vertical blocks defined by the height
of the page. The blocks should be as uniformly quadratic as possible, with the width
of each block defined by the number of
whole blocks that fit across the page when
separated by a narrow border. This results
in a convenient grid that provides an invisible
structure to help generate consistent design.
A 4 mm border is standard for all
printed material.
Images are always placed within
the white border – an important
part of the Electrolux graphic
expression.
5
electrolux grid system
The grid in different sizes
Two sizes can be used for print brochures.
We recommend American letter (210 x 280
mm), but European A4 (210 x 297mm) can
also be used for cost reasons.
The square format can be used for
special promotions.
210x280 mm
210x297 mm
220x220 mm
6
electrolux identifier shape
The identifier shape
To create a dynamic and distinctive form
that is widely recognized and yet versatile,
we use two elements derived from ellipses,
combined with a white border. The identifier
shape is the form achieved by the oval
elements (in these examples the grey/red
forms), not the oval elements themselves.
The examples below show possible ways
to create shapes. The white borders are
important to achieve the shape and must
not be overlooked.
The ellipses can be downloaded at
www.brandportal.electrolux.com
This is an example of how the
ellipse is placed to create the
identifier shape.
Electrolux HemProdukter AB
105 45 Stockholm, Sweden
Tel: +46 (0)8 –738 60 00
www.electrolux.se
Customer services
Tel: +46 (0)771–11 44 77
E-mail: konsument.kontakt@electrolux.se
The Thoughtful Design Innovator.
Do you remember the last time you opened a gift that made you say “Oh! How did
you know? That’s exactly what I wanted!” That’s the kind of feeling that the designers
at Electrolux seek to evoke in everyone who chooses or uses one of our products.
We devote time, knowledge, and a great deal of thought to anticipating and creating
the kind of appliances that our customers really need and want.
This kind of thoughtful care means innovating with insight. Not design for design’s
sake, but design for the user’s sake. For us, thoughtful design means making
appliances easier to use and tasks more enjoyable to perform, freeing our customers
to experience that ultimate 21st century luxury, ease of mind. Our aim is to make this
ease of mind more available to more people in more parts of their everyday lives, all
over the world. So when we say we’re thinking of you, you know we mean just that.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com
Product Range 2008
7
electrolux identifier shape in use
Identifier shape in use
The identifier shape should always appear
on brochure covers. Inside the brochure the
identifier shape only appears when a new
category or theme is introduced.
18 electrolux cooking
Always make sure that the logotype and
texts are clearly visible. The examples below illustrate the use of ellipses in a typical
brochure.
electrolux cooking 19
Product Range 2008
Electrolux HemProdukter AB
105 45 Stockholm, Sweden
Tel: +46 (0)8 –738 60 00
www.electrolux.se
Customer services
Tel: +46 (0)771–11 44 77
E-mail: konsument.kontakt@electrolux.se
The Thoughtful Design Innovator.
Do you remember the last time you opened a gift that made you say “Oh! How did
you know? That’s exactly what I wanted!” That’s the kind of feeling that the designers
at Electrolux seek to evoke in everyone who chooses or uses one of our products.
We devote time, knowledge, and a great deal of thought to anticipating and creating
the kind of appliances that our customers really need and want.
This kind of thoughtful care means innovating with insight. Not design for design’s
sake, but design for the user’s sake. For us, thoughtful design means making
appliances easier to use and tasks more enjoyable to perform, freeing our customers
to experience that ultimate 21st century luxury, ease of mind. Our aim is to make this
ease of mind more available to more people in more parts of their everyday lives, all
over the world. So when we say we’re thinking of you, you know we mean just that.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com
Cooking without
limitations.
Cooking is no longer only about frying and boiling. We’d like
to go beyond the ordinary and create fantastic new dishes.
The only limitation is our imagination, and the imagination
has no limits at all. We want to wok, sauté, broil, barbeque
and cook anything in any way, in our own kitchen. In an
Electrolux kitchen we can.
Looks good, works better.
Take, for instance, Electrolux Global Design, our range of
built-in, stylish, state of the art kitchen appliances with our
horizontal light bar. The Global Design appliances are
exquisitely designed and top of the line when it comes to
functions, options and performance. They’re a bit more intuitive to your needs: The induction hob reacts instantly and
you can use the entire surface. And we have ovens that even
help you cook in ways you never thought you were capable
of. Every appliance is packed with features that helps you
create and cook better lunches, brunches, dinners etc.
18 electrolux cooling
electrolux cooling 19
cool center
The definition of cool.
A list of everything that should be
kept cool in a modern kitchen
could fill this page. And we could
keep adding to it indefinitely. But,
is there room left for everything
we want stored in the fridge or
freezer? The answer, of course,
is: yes.
At least if you ask us at
Electrolux.
Take, for instance, the
Electrolux Cool Center. It’s an
integrated built-in combination of
fridge, freezer and wine cellar. It’s
the perfect side-by-side solution
that makes any kitchen more
stylish and personal, with storage
space for everything and more.
Not even cilled wine is a problem.
The only question is, how cool
do you want it?
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
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Rit aut wisila. Tat wis eugait dolorem ad tio
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Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
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8
electrolux product images
Product images
While full product images are more informative and direct, great care must be taken
to use the best angles and lighting to avoid
a flat, one-dimensional appearance. Make
sure the images include a shadow underneath so they feel “anchored”. When
properly used, this shading also provides
a necessary sense of depth, texture and
contrast that lifts the image off the page and
invites readers to appreciate the product’s
aesthetic qualities. A well-rendered image
can even help people imagine how the
product will feel in their hands.
Download pictures for major appliances
at our global picture database:
http://pictures-ehp.electrolux.com.
Download pictures for Floorcare at:
www.sesame.electrolux.com
9
electrolux mood images
Mood images
The purpose of mood images is to show the
product in use in a home setting. The images
should focus on one or more hero products
in their natural environment, and have a sense
of warmth to create a special atmosphere
(never white cold light). There should be no
people in mood images.
Download mood images at our brand portal:
www.brandportal.electrolux.com
Download pictures for major appliances
at our global picture database:
http://pictures-ehp.electrolux.com
10
electrolux life images
What makes a good Electrolux life image?
Life is not perfect. But that’s what makes it
so interesting. The same can be said about
our “life” images.
All our communication should show that
Electrolux understands the consumer and
his or her everyday life. We should not depict an artificial, plastic, non-existent world.
Electrolux life images are characterized
by honesty and sincerity. They go beyond
the superficial and glossy. You can easily
relate to their likeable and positive realism.
One feels genuine life in them – joy, thought,
experience, contact, contentment, warmth.
They are more “real-life” than “lifestyle”. A
good reference is that you should be able to
say both “I could see myself in that picture”
and “I would like to be in that picture”.
11
electrolux design images
Design images
Design is one of today’s most effective competitive weapons. To make our brochures
more compelling and better able to reach
our customers, you should use close-up
images of products that illustrate and
accent the premium look and feel of our
design program. This component of the new
Electrolux graphic guidelines is a highly
logical approach because many of our
principle target groups include people who
see design as a crucial deciding factor
for their purchases. Evocative images such
as these serve to underscore numerous
essential emotional aspects of a product’s
character, such as color, form and texture.
12
electrolux logotype
Using the logotype, symbol and selling line
The logotype, symbol and selling line use
the color PMS 294 (C:100 M:56 Y:0 K:18) or
black. If reversed, they are to be shown in
white. Around the logotype there is an
exclusion zone, one square E-symbol wide.
This zone should contain no graphic elements other than the background. The only
exception is the selling line: “Thinking of
you”. The size and position of the selling
line are the same regardless of language.
The Electrolux logotype represents both
the brand and the company. Whenever we
use the logotype to communicate the
Electrolux brand, the selling line “Thinking
of you” should be used.
Material with “Makes life a little easier”,
as well as other lines used locally, can exist
in parallel with the new line until 31 December
2006. After that date, only the new line
should be used.
Read more about logotypes in use or
download the logotype guidelines at
www.brandportal.electrolux.com
Black
Pantone 294 C:100 M:56 Y:0 K:18
Reversed/white
Creating the exclusion zone
The logotype exclusion zone should always be one square E-symbol, as indicated. The areas
indicated by the lines represent the minimum distance from the border of a paper or from other
graphic elements or texts. Wherever possible, there should be even more space around the
logotype than that indicated by the exclusion zone. The exclusion zone should be rigorously
adhered to in all applications. The grey line and the grey-lined E-symbols serve as a guide only.
Do not print them.
Creating the exclusion zone
The logotype exclusion zone is created using one resp. one half square E-symbol, as shown
above. The area defined by the frame represents the minimum distance from the border of a
paper or from other graphic elements or texts. Wherever possible, there should be even
more space around the logotype than that indicated by the exclusion zone.
The exclusion zone should be rigorously adhered to in all applications.
Download logotypes on www.brandportal.electrolux.com
13
electrolux endorsement text
Text for catalogues and user manuals – The Electrolux Brand
For brands including the Electrolux brand,
all double-branding and brands where
Electrolux is part of the identity.
The Thoughtful Design Innovator.
Do you remember the last time you opened
a gift that made you say “Oh! How did you
know? That’s exactly what I wanted!”
That’s the kind of feeling that the designers
at Electrolux seek to evoke in everyone who
chooses or uses one of our products. We
devote time, know-ledge, and a great deal
of thought to anticipating and creating the
kind of appliances that our customers really
need and want.
This kind of thoughtful care means innovating with insight. Not design for design’s
sake, but design for the user’s sake. For us,
thoughtful design means making appliances
easier to use and tasks more enjoyable to
perform, freeing our customers to experience that ultimate 21st century luxury, ease
of mind. Our aim is to make this ease of
mind more available to more people in more
parts of their everyday lives, all over the
world. So when we say we’re thinking of
you, you know we mean just that.
Electrolux. Thinking of you.
Share more of our thinking at
www.electrolux.com
For catalogues and brochures.
Application on back cover.
Electrolux HemProdukter AB
105 45 Stockholm, Sweden
Tel: +46 (0)8 –738 60 00
www.electrolux.se
Customer services
Tel: +46 (0)771–11 44 77
E-mail: konsument.kontakt@electrolux.se
The Thoughtful Design Innovator.
Do you remember the last time you opened a gift that made you say “Oh! How did
you know? That’s exactly what I wanted!” That’s the kind of feeling that the designers
at Electrolux seek to evoke in everyone who chooses or uses one of our products.
We devote time, knowledge, and a great deal of thought to anticipating and creating
the kind of appliances that our customers really need and want.
This kind of thoughtful care means innovating with insight. Not design for design’s
sake, but design for the user’s sake. For us, thoughtful design means making
appliances easier to use and tasks more enjoyable to perform, freeing our customers
to experience that ultimate 21st century luxury, ease of mind. Our aim is to make this
ease of mind more available to more people in more parts of their everyday lives, all
over the world. So when we say we’re thinking of you, you know we mean just that.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com
Product Range 2008
14
electrolux typography
Headlines
For headlines, Helvetica Neue 45 Light and
Helvetica Neue 75 Bold work equally well.
The choice of which to use depends on the
context.
An important part of the Electrolux expression is the tight typesetting and leading
(line feed), which result in a coherent and
more dynamic expression. If reversed text is
used, the setting should be slightly less tight.
75&45
Helvetica Neue 75 Bold
Helvetica Neue 45 Light
ABCDEFGHIJKLMNOPQRST
abcdefghijklmnopqrstuvz
1234567890 !“”?&+/( )™©@
Helvetica Neue 75 Bold
ABCDEFGHIJKLMNOPQRST
abcdefghijklmnopqrstuvz
1234567890 !“”?&+/( )™©@
Helvetica Neue 45 Light
15
electrolux typography
Body copy
Leading and kerning
Use Electrolux Helvetica Neue 45 Light for
body copy (longer text). Helvetica Neue 75
Bold should be used for headlines and
highlighting.
Headlines are set with tight kerning and line
feed. To achieve optically correct typography,
use tight line feed above 18 points. In body
copy, Electrolux Helvetica Neue Light and
Bold are to be used with tight kerning and a
line feed that helps legibility. See examples
below.
53/51
Building a consistent
impression
11/13
8.5/11
7/9
The call for freedom is new. The
new typography strives to be free.
In the days when book design
was text orientated, the issue of
freedom did not arise. In the 18th
century, books had a standard
type area, one column to a page,
The call for freedom is new. The new typography strives to be free. In the days when
book design was text orientated, the issue
of freedom did not arise. In the 18th century,
books had a standard type area, one column to a page, were somehow or other correctly aligned, with block type, and page
numbers at page foot centre. Freedom be-
The call for freedom is new. The
new typography strives to be free.
In the days when book design
was text orientated, the issue of
freedom did not arise. In the 18th
century, books had a standard
type area, one column to a page,
were somehow or other correctly
aligned, with block type, and page
numbers at page foot centre.
16
electrolux copywriting tonality
Headlines
Body copy
Headlines should involve an interplay with
the images they accompany. Each component – literal and visual – should work
together to create an overall impression or
tell a story. A good headline accentuates
what is being shown in the accompanying
image; it should not “repeat” the same information provided in the picture. Headlines
should always focus on the product’s main
benefit to users (see example below).
A headline can have a twist that makes
the reader stop and think. However, any
playfulness or humor must be understandable to all of our customers.
The descriptive texts we use should suit our
“life” images. That means using an engaged
tone of voice that is friendly, contemporary,
helpful, down-to-earth and personal. Strive
for a spirited style that’s more communicative than informative.
The voice and rhythm should be that of a
friend having a conversation, not a salesman
selling a machine. Describe how a product
solves the customer’s problem and makes
life easier.
Ultimately our customers are hungry for
good information and highly responsive to a
tonality that makes our brand more personal
and approachable.
As much as possible, each spread
should be focused to highlight the product’s
single-minded story, for instance “silence”
for certain vacuum models. Try to emphasize
specific benefits that help the product stand
out more clearly but that also support the
overall story. This makes it easier for readers
to differentiate and remember what makes
our products superior.
18 electrolux cooking
Cooking without
limitations.
electrolux cooking 19
Cooking is no longer only about frying and boiling. We’d like
to go beyond the ordinary and create fantastic new dishes.
The only limitation is our imagination, and the imagination
has no limits at all. We want to wok, sauté, broil, barbeque
and cook anything in any way, in our own kitchen. In an
Electrolux kitchen we can.
Looks good, works better.
Take, for instance, Electrolux Global Design, our range of
built-in, stylish, state of the art kitchen appliances with our
horizontal light bar. The Global Design appliances are
exquisitely designed and top of the line when it comes to
functions, options and performance. They’re a bit more intuitive to your needs: The induction hob reacts instantly and
you can use the entire surface. And we have ovens that even
help you cook in ways you never thought you were capable
of. Every appliance is packed with features that helps you
create and cook better lunches, brunches, dinners etc.
17
electrolux category background colors
Category background colors
To differentiate the categories and get a more
flexible way of presenting the products, a
page background color has been given to
each product category.
These page background images can be
downloaded at our global picture database:
http://pictures-ehp.electrolux.com
Cooking
Cooling
Floorcare
Dish washing
Laundry
Air care
18
electrolux category background colors in use
Category background colors in use
The appliances are presented with a soft
shadow to give each product more depth.
Each category has its own color on the
content bar in the upper corner.
electrolux cooking 19
cookers
electrolux cooling 19
cool center
18 electrolux floorcare
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duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
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duip esequam ing etue con ulla ti magnim
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ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
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euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat. Rit aut wisi.
Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con ulla com
mod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad magnim
quisit verii quam deleniat. Modiam sit colo augue sin doli consequips euisci
tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat. Rit aut wisi. Tat wis
eugait dolorem ad tio duip doloira esequam ingo etue con ulla commod sita si
tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad magnim quisit verii
quam deleniat. Modiam sit colo augue sin doli consequips euisci tiscinc
iliscilutat. Etue con ulla commod sita si tat vullutat. Etue con ulla commod sita
si tat vullutat. Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam
ingo etue con ulla com.
Lorem ipsum dolorsit.
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Lorem ipsum dolorsit.
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duip esequam ing etue con ulla ti magnim
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iliscilutat esequam ing etue con ulla.
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duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
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Cooking
Cooling
Floorcare
electrolux heat pump 19
electrolux laundry 19
electrolux dish washing 19
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
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sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
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duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
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Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
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Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
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Dish washing
Laundry
Air care
19
electrolux content bars
Content bars
Each category has its own color on the content bar in the upper corner, which will make
it easier to navigate within the brochures.
These are the current colors that are to be
used. Every color is stated in CMYK below.
0.5 pkt frame.
The width is determined
by the word length.
cool center
electrolux cooling 19
6 mm high. With bleed.
Page headline and number:
Helvetica Neue 75 bold, 7 pt
Helvetica Neue 55 roman, 7 pt
electrolux laundry 19
electrolux cooking 19
Cooking. C8 M80 Y57 B23
Laundry. C75 M20 Y5 B55
electrolux cooling 19
Cooling. C56 M11 Y0 B43
Dish washing. C55 M0 Y27 B73
electrolux air care 19
Air care. C0 M60 Y100 B0
electrolux dish washing 19
electrolux floorcare 19
Floorcare. C90 M60 Y30 B0
20
electrolux white frames
White frames
The white frame is an important part of the
Electrolux graphic expression. Use a 4 mm
outer frame for the whole page. Frames
must always be white.
18 electrolux dish washing
electrolux dish washing 19
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
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Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
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Tat wis eugait dolorem ad tio duip esequam ing etue con
ulla commod tat vullutat. Corer lorem sis esequiscin ut ad
magnim quisit verii quam losimal deleniat. Modiam sitan
augue consequipis sit euisci tiscinc iliscilutat.Feuis amet,
velit ullaor sitmet eril eugiamet, quat. Tum vullan suhenim
iure tisciduisi blaore tionseq uissi. Nisi bla faccum irittalo
augam vullam, vel ut venisit eum iureet, coreet sig velopat
dolorperit lor sum modo lortionse modiat. Gait dunt ipit
amet vel euis nostio con ulla augiat, quat alit misan ipsum
dolorti ssenisi. Lore modignim vel eum volor ipisi sitabad
magnim dolor siitamet veril.
4 mm white frame.
21
electrolux cover layout and components
Cover layout and components
This section provides you with an overview
of how visual and textual elements should
be placed on the front and back covers of
the brochures.
Endorsement text is used on brochures.
Helvetica Neue 45 Light 9/12 pt
Helvetica Neue 75 Bold 9/12 pt, 90% black.
Headline in the right upper
corner describing the content
of the brochure.
Helvetica Neue 45 light, 15 pt
Sales office contact information
Helvetica Neue 45 Light 9/12 pt
Product Range 2008
Electrolux HemProdukter AB
105 45 Stockholm, Sweden
Tel: +46 (0)8 –738 60 00
www.electrolux.se
Customer services
Tel: +46 (0)771–11 44 77
E-mail: konsument.kontakt@electrolux.se
The Thoughtful Design Innovator.
Do you remember the last time you opened a gift that made you say “Oh! How did
you know? That’s exactly what I wanted!” That’s the kind of feeling that the designers
at Electrolux seek to evoke in everyone who chooses or uses one of our products.
We devote time, knowledge, and a great deal of thought to anticipating and creating
the kind of appliances that our customers really need and want.
This kind of thoughtful care means innovating with insight. Not design for design’s
sake, but design for the user’s sake. For us, thoughtful design means making
appliances easier to use and tasks more enjoyable to perform, freeing our customers
to experience that ultimate 21st century luxury, ease of mind. Our aim is to make this
ease of mind more available to more people in more parts of their everyday lives, all
over the world. So when we say we’re thinking of you, you know we mean just that.
Electrolux. Thinking of you.
Share more of our thinking at www.electrolux.com
elipse_back_left.eps
Back cover:
design image or just
a color tone from the
color palette.
Date and
product number.
Cover page:
design image or
life image.
elipse_front_right.eps
Logotype is
placed in the
elipse.
22
electrolux content page
Content page
Depending on how many categories are
included in the brochure, different content
pages can be used. It can be a double-page
spread or a single-page. The categories can
be presented one by one together with their
subcategories. Or general themes, like Built
in and Free standing, can be introduced. If
so, the categories and subcategories are put
under these themes. Please note that the
categories are always linked to their colors.
003 Lorem ipsum dolor
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cooking
cooking
cooking
cooking
Cooking
Cooling
Dish washing
Laundry
008 Lorem ipsum dolor
008 Lorem ipsum dolor
029 Dolor sit amet dont
029 Dolor sit amet dont
018 Ipsum dolor sit
018 Ipsum dolor sit
035 Lorem ipsum dolor
035 Lorem ipsum dolor
029 Dolor sit amet dont
035 Lorem ipsum dolor
042 Ipsum dolor sit
042 Ipsum dolor sit
035 Lorem ipsum dolor
042 Ipsum dolor sit
049 Tecnical specifications
049 Tecnical specifications
042 Ipsum dolor sit
049 Tecnical specifications
049 Tecnical specifications
003 Lorem ipsum dolor
005 Ipsum dolor sit
006 Dolor sit amet dont
003 Lorem ipsum dolor
005 Ipsum dolor sit
006 Dolor sit amet dont
Built in
cooking
Cooking
cooking
Dish washing
Cooling
008 Lorem ipsum dolor
029 Dolor sit amet dont
008 Lorem ipsum dolor
018 Ipsum dolor sit
035 Lorem ipsum dolor
018 Ipsum dolor sit
029 Dolor sit amet dont
042 Ipsum dolor sit
035 Lorem ipsum dolor
035 Lorem ipsum dolor
049 Tecnical specifications
042 Ipsum dolor sit
042 Ipsum dolor sit
049 Tecnical specifications
049 Tecnical specifications
cooking
cooking
Cooking
Dish washing
Cooling
008 Lorem ipsum dolor
029 Dolor sit amet dont
008 Lorem ipsum dolor
018 Ipsum dolor sit
035 Lorem ipsum dolor
018 Ipsum dolor sit
029 Dolor sit amet dont
042 Ipsum dolor sit
035 Lorem ipsum dolor
035 Lorem ipsum dolor
049 Tecnical specifications
042 Ipsum dolor sit
042 Ipsum dolor sit
049 Tecnical specifications
049 Tecnical specifications
Free standing
cooking
Cooking
cooking
Dish washing
Cooling
Laundry
008 Lorem ipsum dolor
029 Dolor sit amet dont
008 Lorem ipsum dolor
029 Dolor sit amet dont
018 Ipsum dolor sit
035 Lorem ipsum dolor
018 Ipsum dolor sit
035 Lorem ipsum dolor
029 Dolor sit amet dont
042 Ipsum dolor sit
035 Lorem ipsum dolor
042 Ipsum dolor sit
035 Lorem ipsum dolor
049 Tecnical specifications
042 Ipsum dolor sit
049 Tecnical specifications
042 Ipsum dolor sit
049 Tecnical specifications
049 Tecnical specifications
23
electrolux corporate information page
Corporate information page
In the beginning of a brochure there should
be Corporate information describing the
Thinking of you concept and the environmental responsibility Electrolux continuously
is taking.
18 electrolux thinking of you
electrolux thinking of you 19
Never stop thinking.
When we say we are thinking of you, we really
mean it. Around the world, we’re visiting you
as a consumer and are taking part in your
everyday life. We do everything we can in
order to understand your needs and the
problems you want solved. We don’t design
for design sake, but for your sake.
We devote time, our know-how and our
insight towards developing appliances that
will make you say “This is exactly what I
wanted! How did you know?”
The answer is simple: because we were
thinking of you when we made it.
Today people are concerned about climate
change and just like you; we want to make
a difference.
‘Thinking of you’ is our assurance that
Electrolux appliances are safe for you, for the
environment and for future generations.
That’s why our promise of goes far beyond
meeting your needs today. It also underlines
how important it is to also consider our
impact on people and the planet.
Our products are designed to help you live
a better, smarter and energy-leaner lifestyle.
When the day comes that
your appliance is no longer
in use, they can be
properly disposed of and
recycled.
The European Commission awarded Electrolux with
“Best Corporate Commitment” within the Sustainable
Energy Europe campaign 2005-2008.
At Electrolux, we also maintain high environmental and ethical standards in our facilities
and with our suppliers--no matter where in
the world they are located.
We have a long-standing reputation in the
environment and corporate responsibility.
We have been recognized as being on the
cutting-edge of developing energy and water
efficient products.
See more of our thinking at
www.electrolux.com/sustainability.
Electrolux. Thinking of you.
24
electrolux theme spreads
Theme spreads
Electrolux has extensive knowledge and
long experience. Being The Thoughtful
Design Innovator we spend enormous
amounts of time getting to know the needs
and desires of the consumers. We constantly gather information about everything that
may have any implication on our business.
In short, we know a lot. And sometimes
we’d like to share this knowledge without
having to be product focused. The theme
pages are a perfect forum for this. Here we
entertain the reader with magazine-like informal texts, which are primarily meant to
inspire, not sell products. After reading,
the reaction should be “interesting, I didn’t
know that”. The texts should, however, be
about Electrolux themes, such as:
- The laundry zone
- Hosting
- Creative cooking
- Design for the future
- etc
18 electrolux refreshments
electrolux refreshments 19
The refreshments are served.
should be juicy and the vegetables crisp. And
we expect our foodstuffs to stay fresh for a
long time, even if it means stretching the laws
of nature. Today, this is not a problem. Fresh
produce is always available and the fridge is
always on.
Have a drink.
It’s not a coincidence that the fridge plays an
important part in numerous TV-shows and
movies. How many times haven’t we seen the
hero come home and walk straight to fridge?
Or think of all those detectives looking inside
a suspect’s fridge. A quick peek is all it takes
to get an instant impression of a whole
existence. The well stocked fridge tells of a
happy family, while empty shelves reveal a
man down on his luck.
Most Hollywood productions are far from
real, but in this case they’re spot on. The
fridge is as vital in real life as it is on the screen.
Is it cold enough for you?
The fridge is one of the modern innovations
we’d really have a hard time doing without.
While our parent’s generation embraced
canned products simply because it was the
only way to get food from far away places or
out-of-season, we are much more picky. We
don’t want anything out of a can. No, the fruit
It used to be that we paused now and then
for cup of tea or coffee. Today, it’s just as
often a smoothie or a glass of juice, which we
like to enjoy at all hours. A break is always
welcome in our stressful modern day lives,
and refreshing drink is just what’s needed,
especially when it’s homemade from ingredients straight from the fridge.
We also drink more and more water, since
it helps us to stay fit and healthy. Ironically,
this means that we wear ourselves out
carrying heavy water bottles home from the
store (and also have trouble finding enough
room for them in the fridge). Then, when
we’ve finished the bottles we’re left not only
with droves of empties but also with a slightly
bad conscience. The reason? The transportation by air of all that water from springs all
over the world has been revealed to be a big
contributor to the climate change.
That was the bad news. The good news is
that a modern fridge and freezer makes
bottled water obsolete. A state of the art
fridge/freezer gives you chilled water and ice
cubes straight from the door. It’s like
something you once only saw on film. Once
again, reality is more interesting. And it
comes from Electrolux.
25
electrolux product category intro
Product category intro
Some spreads require more texts, for
instance when introducing a new category.
In these cases the larger lead-in text is
followed by two columns of text which are
placed in the grid to allow for the use of
small images.
Lead-in text
The lead-in text on these pages can be
a bit more informal than the text on the
first spread. It should repeat the main
benefit/promise of the product, but also
describe the other benefits.
Headline originating from the base-line.
Helvetica Neue 45 Light, 46/46 pt.
18 electrolux cooking
electrolux cooking 19
Lorem ipsum dolor sit
amet doloris.
Diamconsequis eros dolent ea feu faccum doloboreet, con hendit iuscilis
ea faccum dolorem elisl ing et ulputpat in velit alismod olutet, quat adit irit,
con ut ad tatuera esenit ipit adignit alisi llaor sitmet er. Lore dio od del iriure
minit nis at lorperilis non henis nos nim essit, quat eu feugait augue molorero dolore facilis atet la feuguerit nostrud tatie.
Tat wis eugait dolorem ad tio duip esequam ing
etue con ulla commod tat vullutat. Corer lorem
sis esequiscin ut ad magnim quisit verii quam
losimal deleniat. Modiam sit augue consequipis
sit euisci tiscinc iliscilutat.Feuis amet, velit ullaor
sitmet eril eugiamet, quat. Tum vullan henim iure
tisciduisi blaore tionseq uissi. Nisi bla faccum irit
augam vullam, vel ut venisit eum iureet, coreet
velopat dolorperit lor sum modo lortionse
modiat. Gait dunt ipit amet vel euis nostio con
ulla augiat, quat alit ipsum dolorti ssenisi. Lore
modignim vel eum volor ipisi ad magnim verii.
Induction.
Dolor sit minisept amet sit lorem.
Tat wis eugait dolorem ad tio duip esequam ing etue con
ulla commod tat vullutat. Corer lorem sis esequiscin ut sitam
ad magnim quisit verii quam losimal deleniat. Modiam sit
augue consequipis sit euisci tiscinc iliscilutat.Feuis amet,
velit ullaor sitmet eril eugiamet, quat loraditum solar.
Tum vullan henim iure tisciduisi blaore tionseq uissi. Nisi
bla faccum irit augam vullam, vel ut venisit eum iureet,
coreet velopat dolorperit lor sum modo lortionse modiat.
Gait dunt ipit amet vel euis nostio con ulla augiat, quat alit
ipsum dolorti ssenisi.
Lore modignim vel eum volor ipisi ad magnim verii. Tat wis
irit augam vullam, vel ut venisit eum iureet, coreet mi velopat
eugait dolorem ad tio duip esequam ing etue con sitm.
Velisl ulluptat wismodigna faccum nulla mel facin exer at.
Ortie ver sequi ting eu feuipit wisl ute diat nis nis erat augait
nit alit in eugait aliquisim ver sit aliquam coreet, velip solor
exercillam, vel elendip etueraesed mod eu feu feuisci et utet
Children safe.
Sequisc incipsum dolorem augue duisim quat volorti niam
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
irit augam vullam, vel ut venisit eum iureet, coreet mi velopat
commy nonullaore dunt del eniametum dio odipsum inci ea
faci tisim ercinci blam.
Body copy:
Helvetica Neue 45 Light 9/12 pt.
Body copy in two columns:
Helvetica Neue 45 Light 9/12 pt.
Subheads:
Helvetica Neue 75 bold, 9/12 pt, 90% black
Base-line moved 2 pt
The main lead-in text is placed above the base-line.
8 columns wide.
Helvetica Neue 45 Light 15/17 pt.
No more than five lines.
26
electrolux layout guidelines
This example shows how to work with the
grid system on spreads with a lot of text.
Notice that the small visuals should always
highlight a benefit described in the text.
To create a consistent look all through the
brochure keep the information within the
base-lines shown below.
Content bar: 6 mm high. With bleed.
Page headline and number:
Helvetica Neue 75 bold, 7 pt
Helvetica Neue 55 roman, 7 pt
Subheads:
Helvetica Neue 75 bold, 9/12 pt,
90% black. Base-line moved 2 pt
18 electrolux cooking
electrolux cooking 19
Lorem ipsum dolor sit amet.
Ipsum dolor sit amet lorem minisept.
Tat wis eugait dolorem ad tio duip esequam ing etue con
ulla commod tat vullutat. Corer lorem sis esequiscin ut sitam
ad magnim quisit verii quam losimal deleniat. Modiam sit
augue consequipis sit euisci tiscinc iliscilutat.Feuis amet,
velit ullaor sitmet eril eugiamet, quat loraditum solar.
Tum vullan henim iure tisciduisi blaore tionseq uissi. Nisi
bla faccum irit augam vullam, vel ut venisit eum iureet,
coreet velopat dolorperit lor sum modo lortionse modiat.
Gait dunt ipit amet vel euis nostio con ulla augiat, quat alit
ipsum dolorti ssenisi.
Lore modignim vel eum volor ipisi ad magnim verii. Tat wis
eugait dolorem ad tio duip esequam ing etue con sitm.
Mulla commod tat vullutat. Corer lorem sis esequiscin utiladso ad magnim quisit verii quam losimal deleniat. Modiam sit
augue consequipis sit euisci tiscinc iliscilutat.
Feuis amet, velit ullaor sitmet eril eugiamet, quat. Tum
vullan henim iure tisciduisi blaore tionseq uissi. Nisi bla
faccum irit augam vullam, vel ut venisit eum iureet, coreet
velopat dolorperit lor sum modo lortionse modiat. Gait dunt
Lorem ipsum dolor sit amet.
Sequisc incipsum dolorem augue duisim quat volorti niam
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
Lorem ipsum dolor sit amet.
Sequisc incipsum dolorem augue duisim quat volorti niam
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
ad eros augiat. Aliquamet aut non venibh et milo veliquatue
commy nonullaore dunt del eniametum dio odipsum inci ea
faci tisim ercinci blam.
Touch control.
Velisl ulluptat wismodigna faccum nulla mel facin exer at.
Ortie ver sequi ting eu feuipit wisl ute diat nis nis erat augait
nit alit in eugait aliquisim ver sit aliquam coreet, velip solor
exercillam, vel elendip etueraesed mod eu feu feuisci et utet
Tum vullan henim iure tisciduisi blaore tionseq uissi. Nisi
bla faccum irit augam vullam, vel ut venisit eum milo iureet,
coreet velopat dolorperit lor sum modo lortionse modiat.
Gait dunt ipit amet vel euis nostio con ulla augiat, quat alit
ipsum dolorti ssenisi praesequatue tie.
Ipsum dolor sit amet lorem minisept.
Mulla commod tat vullutat. Corer lorem sis esequiscin utiladso ad magnim quisit verii quam losimal deleniat. Modiam sit
augue consequipis sit euisci tiscinc iliscilutat.
Feuis amet, velit ullaor sitmet eril eugiamet, quat. Tum ita
vullan henim iure tisciduisi blaore tionseq uissi. Nisi bla falum
irit augam vullam, vel ut venisit eum iureet, coreet mi velopat
dolorperit lor sum modo lortionse modiat. Gait me dunt ipit
amet vel euis nostio con ulla augiat, quat alit soma ipsum
dolorti ssenisi. Lore modignim vel eum volor ipisi ad magnim
verii. Veliquat irillam, quis etue consenit autpate min ut acilit
velis at. Veros nonsed dit, sustie diamcon.
Tat wis eugait dolor em ad tio duip esequam ing etue conulla ti magnim.
Body copy in two columns:
Helvetica Neue 45 Light 9/12 pt.
Lorem ipsum dolor sit amet.
Sequisc incipsum dolorem augue duisim quat volorti niam
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
Caption:
Helvetica Neue 45 light, 7/10 pt
Base-lines throughout
the whole brochure.
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
ipit amet vel euis nostio con ulla augiat, quat alit soma ipsum
dolorti ssenisi. Lore modignim vel eum volor ipisi ad magnim
verii. Veliquat irillam, quis etue consenit autpate min ut acilit
velis at. Veros nonsed dit, sustie diamcon.
Sequisc incipsum dolorem augue duisim quat volorti
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
ad eros augiat. Aliquamet aut non venibh et milo veliquatue
commy nonullaore dunt del eniametum.
27
electrolux layout guidelines
Subcategory intro
Sometimes a subcategory needs an introduction that explains its benefits. The most
obvious way of doing this is, of course,
with a mood picture or a picture of an icon
product together with an introduction text.
Mood image
18 electrolux laundry
electrolux laundry 19
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
Tat wis eugait dolorem ad tio duip esequam ing
etue con ulla commod tat vullutat. Corer lorem
sis esequiscin ut ad magnim quisit verii quam
losimal deleniat. Modiam sit augue consequipis
sit euisci tiscinc iliscilutat.Feuis amet, velit ullaor
sitmet eril eugiamet, quat. Tum vullan henim iure
tisciduisi blaore tionseq uissi. Nisi bla faccum irit
augam vullam, vel ut venisit eum iureet, coreet
velopat dolorperit lor sum modo lortionse
modiat. Gait dunt ipit amet vel euis nostio con
ulla augiat, quat alit ipsum dolorti ssenisi. Lore
modignim vel eum volor ipisi ad magnim verii.
Body copy in one column:
Helvetica Neue 45 Light 9/12 pt.
18 electrolux cooking
Product name: Helvetica Neue 75 bold, 7/10 pt, 65% black
Product text: Helvetica Neue 45 light, 7/10 pt,
1.3 pt before and after text (space)
Bullet points: Helvetica Neue 45 light, 7/10 pt
hobs
hobs
electrolux cooking 19
Lorem ipsum dolor sit
amet doloris.
Diamconsequis eros dolent ea feu faccum doloboreet, con hendit iuscilis
ea faccum dolorem elisl ing et ulputpat in velit alismod olutet, quat adit irit,
con ut ad tatuera esenit ipit adignit alisi llaor sitmet er. Lore dio od del iriure
minit nis at lorperilis non henis nos nim essit, quat eu feugait augue molorero dolore facilis atet la feuguerit nostrud tatie.
Lorem ipsum dolor sit amet.
Dolor sit minisept amet sit lorem.
Tat wis eugait dolorem ad tio duip esequam ing etue con
ulla commod tat vullutat. Corer lorem sis esequiscin ut sitam
ad magnim quisit verii quam losimal deleniat. Modiam sit
augue consequipis sit euisci tiscinc iliscilutat.Feuis amet,
velit ullaor sitmet eril eugiamet, quat loraditum solar.
Tum vullan henim iure tisciduisi blaore tionseq uissi. Nisi
bla faccum irit augam vullam, vel ut venisit eum iureet,
coreet velopat dolorperit lor sum modo lortionse modiat.
Gait dunt ipit amet vel euis nostio con ulla augiat, quat alit
ipsum dolorti ssenisi.
Lore modignim vel eum volor ipisi ad magnim verii. Tat wis
irit augam vullam, vel ut venisit eum iureet, coreet mi velopat
eugait dolorem ad tio duip esequam ing etue con sitm.
Velisl ulluptat wismodigna faccum nulla mel facin exer at.
Ortie ver sequi ting eu feuipit wisl ute diat nis nis erat augait
nit alit in eugait aliquisim ver sit aliquam coreet, velip solor
exercillam, vel elendip etueraesed mod eu feu feuisci et utet
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
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Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
Lorem ipsum dolor sit amet.
Sequisc incipsum dolorem augue duisim quat volorti niam
conum veliscinci tat lortis esequat. Ut utem melis dolortie
consectet praesequatue tie minit dio consecte elisi. Esem
venim zzrilit dolenisl ip eugue commolore mincipi sissent
luptat aciliqu amconsequi blan velis eniatue te do consequat. Ud molut ing eugait lummodolobor irit nullaorem zzrit
irit augam vullam, vel ut venisit eum iureet, coreet mi velopat
commy nonullaore dunt del eniametum dio odipsum inci ea
faci tisim ercinci blam.
28
electrolux layout guidelines
Product pages
This example shows how to work with the
grid system when displaying different numbers of products.
18 electrolux cooking
cookers
cookers
electrolux cooking 19
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
EKC78605385X
EKC78605385X
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
EKC78605385X
EKC78605385X
18 electrolux cooling
fridge
fridge
electrolux cooling 19
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
EKC78605385X
EKC78605385X
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
29
electrolux product page layout components
30
Product page layout components
This section provides you with an overview
of how textual elements should be placed
in brochures.
electrolux laundry 19
Product name: Helvetica Neue 75 bold, 7/10 pt, 65% black
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Product text: Helvetica Neue 45 light, 7/10 pt,
1.3 pt before and after text (space)
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
Bullet points: Helvetica Neue 45 light, 7/10 pt
EKC78605385X
EKC78605385X
EKC78605385X
Product number: Helvetica Neue 45 light, 7/10 pt
Symbols: 75% black
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Lorem ipsum dolorsit.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
Rit aut wisila. Tat wis eugait dolorem ad tio
duip esequam ing etue con ulla ti magnim
quisit verii quam sitam deleniat. Modiam
sit augueni cons equipis euisci sital tiscinc
iliscilutat esequam ing etue con ulla.
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
• Bor se tio ex ea adip et coreros
• Nonulput mit nulla autpat eroem
EKC78605385X
EKC78605385X
EKC78605385X
electrolux symbol explanation page
Symbol explanation page
The symbols shown on product pages and
maybe on other pages too, are best explained on a separate page after each subcategory section i.e. Washing.
electrolux oven 19
Lorem ipsum dolor sit
amet doloris.
Diamconsequis eros dolent ea feu faccum doloboreet, con hendit iuscilis
ea faccum dolorem elisl ing et ulputpat in velit alismod olutet, quat adit irit,
con ut ad tatuera esenit ipit adignit alisi llaor sitmet er. Lore dio od del iriure
minit nis at lorperilis non henis nos nim essit, quat eu feugait augue molorero dolore facilis atet la feuguerit nostrud tatie.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
Rit aut wisila. Tat wis eugait dolor em
ad tio duip esequam ing etue conulla
ti magnim quisit sit verii quam sitam
deleniat. Modiam sit augueni cons.
31
electrolux layout of technical data
Technical specifications
The following two pages show examples of
pages that contain pure technical data.
18 electrolux laundry
Helvetica Neue 75 Bold 18 pt,
65% black.
Helvetica Neue 75 Bold 7/11 pt.
Helvetica Neue 55 Roman 7/11 pt.
White background bars under
every second line, 2% black.
Laundry
Modell
EW 1230 F
EW 1030 F
EW 1000 S
EWC 1350
Front
Front
Front
Front
Bild och text sidan
8–9
10
11
11
Bredd mm
600
600
600
600
Höjd mm
850
850
Djup mm
620
620
620
Centrifugering lång varv/min
1600
1200
1200
850
620
1200
Centrifugering kort varv/min
900
900
900
900
Trumvolym liter
54
46
54
54
Material i inner/yttertrumman
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Direct spray
•
•
–
•
Intuition
•
•
•
•
Tvättsystem
–
–
•
Kalltvättfas/Snabbtvätt
Traditionellt + ECO valve
•/•
•/•
•/•
•/•
Sköljstopp/Extra sköljning
•/•
•/•
•/•
•/•
•
ABC Active Balance Control
•
•
•
•/•
Mjukstart/Balanskontroll
•/•
•/•
•/•
•/•
Skumavkänning/Tömningskontroll
•/•
•/•
•/•
Ekonomiprogram/Miniprogram
•/•
•/•
•/•
•/•
SweetWave ylle/silke/handtvätt
•/•/•
•/•/•
•/•/•
•/•
•/•
Fördröjd start
•
•
•
•
Prestanda enligt EU-norm
Energieffektivitetsklass A–G1)
A
A
A
A
Energiförbrukning kWh/tvätt2)
1,02
0,85
1,14
1,14
Tvätteffekt A–G3)
A
A
A
A
Centrifugeringseffekt A–G4)
A
B
B
B
Restfuktighet efter centrifug%5)
44
53
53
Centrifugeringshastighet varv/min5)
1600
1200
1200
1200
Kapacitet, bomull torr tvätt kg5)
6
5
6
6
Vattenförbrukning/tvätt lit5)
49
44
54
54
Programtid min5)
140
135
140
140
53
Beräknad förbrukning per år
för ett fyrapersonshushåll:
energi kWh/år5)
204
170
228
228
vatten lit/år5)
9800
8800
10800
10800
tvätt5)
58
57
58
58
centrifugering5)
75
72
72
72
Buller dB(A) EN 60704-3
Anslutningseffekt 230V 10A
2200
2200
2200
2200
Anslutningskabel med jorddon m
1,5
1,5
1,5
1,5
Vattentryck min-max (kg/cm2)
0,5–8
0,5–8
0,5-8
0,5-8
Inloppsslang m
1,5
1,5
1,5
1,5
Avloppsslang m
1,6
1,6
1,6
1,6
Ställbara fötter mm
+10
+10
+10
+10
Vikt ca kg
74
74
74
74
32
electrolux layout of technical data
Alternative layouts of technical data.
18 electrolux laundry
electrolux laundry 19
Laundry
Modell
EW 1230 F
EWC 1350
Lorem ipsum dolor sit amet.
Dolor ipsum sito amet.
Front
Front
Front
Front
Bild och text sidan
8–9
10
11
11
Bredd mm
600
600
600
600
Rit aut wisi. Tat wis eugait dolorem ad tio duip doloira esequam ingo etue con
ulla commod sita si tat vullutat. Corer lorem sis esequiscin lorem ipsum dolad
magnim quisit verii quam deleniat. Modiam sit colo augue sin doli consequips
euisci tiscinc iliscilutat. Etue con ulla commod sita si tat vullutat.
Rit aut wisi. Tat wis eugait
dolorem ad tio duip doloira
esequam ingo etue coulla
commod sita si tat vullutat.
Höjd mm
Djup mm
Centrifugering lång varv/min
850
620
1600
EW 1030 F
EW 1000 S
850
620
1200
850
620
1200
620
Djup med öppen lucka
1200
Centrifugering kort varv/min
900
900
900
900
Trumvolym liter
54
46
54
54
Material i inner/yttertrumman
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Direct spray
•
•
–
•
Intuition
•
•
•
•
Djup (inkl knappar/vred)
600
600
400
•/•
•
•/•
•
•/•
•/•
•
•/•
•/•
•/•
•/•
Skumavkänning/Tömningskontroll
•/•
•/•
•/•
•/•
Ekonomiprogram/Miniprogram
•/•
•/•
•/•
•/•
SweetWave ylle/silke/handtvätt
•/•/•
•/•/•
•/•/•
•/•
Fördröjd start
•
•
•
Energieffektivitetsklass A–G1)
A
A
A
A
Energiförbrukning kWh/tvätt2)
1,02
0,85
1,14
1,14
890
–
•/•
•
•/•
•/•
Dolor ipsum sito amet.
•
Rit aut wisi. Tat wis eugait
dolorem ad tio duip doloira
esequam ingo etue coulla
commod sita si tat vullutat.
A
A
A
A
Dolor ipsum sito amet.
Centrifugeringseffekt A–G4)
A
B
B
B
Restfuktighet efter centrifug%5)
44
53
53
53
Rit aut wisi. Tat wis eugait
dolorem ad tio duip doloira
esequam ingo etue coulla
commod sita si tat vullutat.
Modiam sit colo augue sin
consequips euisci tiscinc
iliscilutat. Etue con ulla
commod sita si tat vullutat.
Centrifugeringshastighet varv/min5)
1600
1200
1200
1200
Kapacitet, bomull torr tvätt kg5)
6
5
6
6
Vattenförbrukning/tvätt lit5)
49
44
54
54
Programtid min5)
140
135
140
140
Beräknad förbrukning per år
600
400
700-1000
Tvätteffekt A–G3)
890
Prestanda enligt EU-norm
1285
•/•
•
850
–
•/•
ABC Active Balance Control
Mjukstart/Balanskontroll
700-1000
Sköljstopp/Extra sköljning
600-800
Traditionellt + ECO valve
Kalltvättfas/Snabbtvätt
1285
Tvättsystem
för ett fyrapersonshushåll:
vatten lit/år5)
204
9800
170
8800
228
10800
228
Djup med öppen lucka
10800
600
58
72
Anslutningseffekt 230V 10A
2200
Anslutningskabel med jorddon m
2200
2200
2200
1,5
1,5
1,5
0,5–8
0,5–8
0,5-8
0,5-8
Inloppsslang m
1,5
Vattentryck min-max (kg/cm2)
1,5
1,5
1,5
1,5
Avloppsslang m
1,6
1,6
1,6
1,6
Ställbara fötter mm
+10
+10
+10
+10
Vikt ca kg
74
74
74
74
Djup (inkl knappar/vred)
600
400
600-800
58
72
1285
57
72
890
58
75
700-1000
tvätt5)
centrifugering5)
850
energi kWh/år5)
Buller dB(A) EN 60704-3
18 electrolux laundry
electrolux laundry 19
Laundry
Modell
EW 1030 F
EW 1000 S
EWC 1350
EW 1230 F
Front
Front
Front
Front
Front
Bild och text sidan
8–9
10
11
11
8–9
10
11
Bredd mm
600
600
600
600
600
600
600
600
Höjd mm
850
850
850
850
850
620
620
1200
1600
Djup mm
Centrifugering lång varv/min
EW 1230 F
620
1600
620
1200
900
620
1200
900
EW 1030 F
Front
620
1200
EW 1000 S
Front
620
1200
EWC 1350
EW 1230 F
Front
Front
Front
Front
Front
11
8–9
10
11
11
600
600
600
850
850
850
620
620
1200
1600
EW 1030 F
620
1200
EW 1000 S
EWC 1350
600
850
620
1200
620
1200
Centrifugering kort varv/min
900
900
900
900
900
Trumvolym liter
54
46
54
54
54
46
54
54
54
46
54
54
Material i inner/yttertrumman
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Rf/Carboran
Direct spray
•
•
–
•
•
•
–
•
•
•
–
•
Intuition
•
•
•
•
•
Traditionellt + ECO valve
–
–
•
900
900
900
900
900
Tvättsystem
•
•
•
•
•
•
–
–
•
•
–
–
•
•
Kalltvättfas/Snabbtvätt
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
Sköljstopp/Extra sköljning
•/•
•/•
•/•
•/•
•/•
•/•
•
•/•
•/•
•/•
•/•
•/•
•/•
ABC Active Balance Control
•
•
•
•/•
•
•
•
•/•
•
•
•
•/•
•
•/•
Mjukstart/Balanskontroll
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
Skumavkänning/Tömningskontroll
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
Ekonomiprogram/Miniprogram
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
•/•
SweetWave ylle/silke/handtvätt
•/•/•
•/•/•
•/•/•
•/•
•/•/•
•/•/•
•/•/•
•/•
•/•/•
•/•/•
•/•/•
•/•
Fördröjd start
•
•
•
•
•
•
•
•
•
•
•
•
Prestanda enligt EU-norm
Energieffektivitetsklass A–G1)
A
A
A
A
A
A
A
A
A
Energiförbrukning kWh/tvätt2)
1,02
1,14
1,02
0,85
1,14
1,14
1,02
0,85
1,14
1,14
Tvätteffekt A–G3)
A
A
A
A
A
A
A
A
A
A
A
Centrifugeringseffekt A–G4)
A
A
B
A
B
B
A
B
B
B
A
B
B
53
53
0,85
A
1,14
A
B
Restfuktighet efter centrifug%5)
44
53
44
53
53
53
44
53
53
53
Centrifugeringshastighet varv/min5)
1600
1200
1200
1200
1600
1200
1200
1200
1600
1200
1200
1200
Kapacitet, bomull torr tvätt kg5)
6
5
6
6
6
5
6
6
6
5
6
6
Vattenförbrukning/tvätt lit5)
49
44
54
54
49
44
54
54
49
44
54
54
Programtid min5)
140
140
135
140
140
140
135
140
140
energi kWh/år5)
204
170
228
228
204
170
228
228
204
170
228
228
vatten lit/år5)
9800
140
8800
135
10800
140
10800
9800
8800
10800
10800
9800
8800
10800
10800
tvätt5)
58
57
58
58
58
57
58
58
58
57
58
58
centrifugering5)
75
72
72
72
75
72
72
72
75
72
72
72
2200
2200
Beräknad förbrukning per år
för ett fyrapersonshushåll:
Buller dB(A) EN 60704-3
Anslutningseffekt 230V 10A
2200
2200
2200
Anslutningskabel med jorddon m
1,5
1,5
1,5
Vattentryck min-max (kg/cm2)
0,5–8
0,5–8
0,5-8
2200
2200
2200
2200
2200
2200
2200
1,5
1,5
1,5
1,5
1,5
1,5
1,5
1,5
0,5-8
0,5–8
0,5–8
0,5-8
0,5-8
0,5–8
0,5–8
0,5-8
1,5
0,5-8
Inloppsslang m
1,5
1,5
1,5
1,5
1,5
1,5
1,5
1,5
1,5
1,5
1,5
Avloppsslang m
1,6
1,6
1,6
1,6
1,6
1,6
1,6
1,6
1,6
1,6
1,6
1,6
Ställbara fötter mm
+10
+10
+10
+10
+10
+10
+10
+10
+10
+10
+10
+10
Vikt ca kg
74
74
74
74
74
74
74
74
74
74
74
74
1,5
33
electrolux service page
Electrolux Service page
Always communicate service information to
the costumers in a product brochure. It can
be a spread, a full page or part of a page.
This information is best placed at the end of
the brochure.
18 electrolux service
Låt oss göra jobbet,
ring 0771–76 76 76.
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Du ska kunna lita på vår service.
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Nu kan vi också luftvärmepumpar.
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augue consequipis sit euisci tiscinc iliscilutat. dolorti sit.
Hemleverans och installation.
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Service, reservdelar och tillbehör.
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Enkelt.
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0771–76 76 76
www.electroluxservice.se
Borås
Eskilstuna
Falun
Gävle
Göteborg
Hofors
Halmstad
Helsingborg
Hisingen
Hudiksvall
Jönköping
Kalmar
Karlstad
Kiruna
Kristianstad
Kungens Kurva
Linköping
Luleå
Lund
Malmö
Mora
Nacka
Norrköping
Ronneby
Skellefteå
Skövde
Stockholm
Sundsvall
Täby
Uddevalla
Umeå
Uppsala
Varberg
Västerås
Växjö
Ängelholm
Örebro
Östersund
34
electrolux paper recommendations
A few words on paper recommondations.
G-Print
For print brochures, folders and similar
productions, we recommend G-print,
a wood free coated fine paper.
• Cover: 170 g/m2
• Inside pages: 115 g/m2
• When printing brochures with 12 pages
or less, we recommend using 170 g/m2
for all pages.
The G-Print paper has high print quality
in combination with high bulk and stiffness.
It has a reader friendly surface, which
minimizes reflexions, as well as a pleasant
feel of the paper. It has a broad range of
substances and a large number of sheetingformats.
We recommend the size A4 (210x297
mm) for catalogues and brochures, but of
course can other sizes be used for different
purposes. The square format 220x220 mm
can for examples be used for special
promotions.
Environmental information
G-Print is produced by Grycksbo Paper.
They focus in all aspects on environmental
thinking, from the sourcing of raw materials,
through to production processes, energy
utilisation and transportation systems. They
endeavour proactively to become a green
mill. They are reducing the number of chemicals used in production – and converting
from oil-based chemicals to renewable
ones. Their target is a 50% reduction of
carbon dioxide emissions.
The mill’s ISO 14001 certification and
EMAS registration ensure a commitment to
continuously and systematically improved
environmental management.
210 x 297 mm
Product Range 2008
220 x 220 mm
35