Cadillac 2014 ATS Brochure - Dealer E

2 014
C A DIL L A C AT S
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Art Buyer: Jason Hall
Italic, Bell Gothic Bold, Bell Gothic Italic,
Print
Electra LH Cursive Display,
Univers
55
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dedby: Producer: Kirsten O’Callaghan
Roman, Univers 65 Bold
Account Executive: Ellie Applen
Ink Colors: CMYK
Account Supervisor: Denis Budniewski
Ext:
T H E SM A L L E S T SPACE
K NOW N T O M A N.
I T IS PERH A P S
T H AT R A REF IED S L I V ER B E T W EEN T HE G O O D A ND T HE T RULY G RE AT.
T HERE ’ S N O M A P T O HEL P Y O U F IND T HI S ELU S I V E P L A C E . T HE O NLY
W AY T O G E T T HERE I S S IMP LY T O B EL IE V E Y O U C A N .
At Cadillac, we’ve set out to create our own uniquely
American breed of extraordinary. It’s why we’ve created our own daring
school of design that bends steel way beyond its comfort zone. It’s why
we’ve pushed technology two generations ahead by pioneering a bold
new way for drivers to intuitively access entertainment and information
with the flick of a finger. And why, in everything from safety
to performance, we’re setting the standard.
B O L D . D A R IN G . O R I G IN A L . These are the kinds of luxury vehicles we
build. It takes tenacity, a refusal to leave well-enough alone. That is the
difference between good and great. T h a t i s t h e d i f f e r e n c e b e t w e e n
just making luxur y vehicles, and making Cadillacs .
2
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
3
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
4
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
06
L I G H T W E I G H T A R C HI T EC T URE
08
P ERF O RM A N C E : P O W ER T R A IN
12
E X T ER I O R
14
L I G H T IN G
20
IN T ER I O R
22
C UE
26
C O L L EC T I O N S
32
W HEEL S
44
F E AT URE S A ND O P T I O N S
48
5
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
NÜRB UR G R IN G
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
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onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
04
AT S P O S I T I O NIN G
Quick. Nimble. Responsive. The Cadillac
ATS. Derivative of nothing, it was built from
a clean slate with the world’s most respected
BU I LT F ROM T H E GROU N D U P
sport sedans in its crosshairs, then tested and
perfected under the extraordinary demands of
T O BE T HE W ORL D ’ S BES T SP OR T SED A N .
Germany’s famed Nürburgring. Riding on a
lightweight and strong architecture, the ATS
is purposefully designed to deliver remarkable
handling and control. Endowed with powerful
direct-injection engines, a ZF premium steering
system, available race-inspired Brembo ® front
brakes and the latest generation of revolutionary
Magnetic Ride Control, the ATS is a driverfocused luxury sport sedan that delivers thrilling
performance. But we didn’t stop there. The
refined, handcrafted, cut-and-sewn interior
is finished with premium materials and the
latest technology like CUE1—Cadillac User
Experience. It’s a brilliantly executed fusion of
luxury and sport.
AT S PREMIUM C OL L EC T I ON / Re d O b s e s s i o n T i n t c o a t
1. Full f u n c tio n alit y r e q uir e s co m p atible Blu e t o ot h ® a n d s m ar t p h o n e . So m e d e vic e s r e q uir e USB co n n e c tivit y.
6
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
7
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
06
NÜRB UR G R IN G
M A S T E R I T S CU RV E S ,
A ND YOU ’ VE G O T YOUR PR I OR I T IES S T R A IGH T.
The most difficult roads are the ones that lead to
greatness. While engineering and perfecting the
ATS, we went to the toughest, most demanding
automotive track on the planet: Germany’s
legendary Nürburgring. It’s the yardstick by which
performance cars are measured. Over its 70plus turns in 12.9 miles, it is hungry to consume
the entire engine, use all of the brakes and chew
through the tires. It stresses every component to its
limit, sometimes beyond, and deservedly earns the
nickname “Green Hell.” By enduring this grueling
punishment, every aspect of the agile ATS was
tuned and retuned to push the performance envelope
as close to perfection as possible. We set out to
challenge the status quo. What we accomplished
is a world-class luxury sport sedan with tenacious
handling and performance.
8
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
9
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
08
L I G H T W E I G H T A R C HI T EC T URE
S T RONG F OU N DAT IONS
A RE M A DE FR OM M ORE T H A N JUS T
IR ON A ND GR A NI T E .
10
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
11
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
L IMI TED -SL IP RE AR DIFFERENT I AL
Maximum grip means maximum performance. The
ATS features an available mechanical limited-slip
rear differential that ensures the highest amount
of engine torque is transferred to the wheel with
the most traction.
Similar to the world’s top athletes, the
ATS is built on an incredibly strong yet
lean architecture for quickness and agility.
Every component of the dynamic chassis was
evaluated down to the gram to reduce weight
ZF PREMIUM STEERING SYSTEM
without sacrificing strength, durability or
A highly acclaimed manufacturer of steering systems, ZF
created the electric assist speed-sensitive steering rack
for the ATS. It not only helps save fuel1 by eliminating
the traditional power-robbing hydraulic pump, but also
delivers precise feel with the perfect amount of effort.
safety. The result is the perfect combination
of ultra-high-strength steel, aluminum,
magnesium and other advanced materials,
which creates a luxury sport sedan that’s
extremely robust while still athletic and
P U R P O S E - B U I LT SU S P E N S I O N G EO M E T RY
composed. A near-perfect front-to-rear 50/50
Using a double-pivot MacPherson strut in the front and
a five-link rear design (shown above), the independent
suspension in the ATS was purposely engineered for
responsive, nimble handling with excellent refinement.
weight balance, low center of gravity and
distinct suspension geometry blend flawlessly
with performance-tuned Rear-Wheel Drive or
available all-weather-capable All-Wheel Drive.
W ORL D - CL A S S PERF ORM A NCE BEGINS W I T H
Engaging and responsive, the ATS luxury
sport sedan delivers an exhilarating driving
MAGNET IC RIDE CONTROL
experience that is nothing short of electrifying.
Now in its third generation, available
revolutionary Magnetic Ride Control
reads the road up to 1,000 times per
second and seamlessly adjusts damping
for exceptional ride, handling and control.
WOR L D - CL A S S C OM P ON E N T S .
It stands to reason that building a world-class luxury sport sedan requires worldclass components. That is why we worked with highly acclaimed companies like ZF
to construct and fine-tune the premium speed-sensitive electric steering system.
We teamed with world-renowned Brembo ® to develop the available 4-piston fixedcaliper front brake system, which provides remarkable and repeatable stopping
power. And we worked hand in hand with Tremec ® to design an available precision
6-speed manual transmission tailored specifically for the ATS. Then we went a
step further and made class-exclusive Magnetic Ride Control available, which
adjusts the suspension almost instantaneously to changing surfaces, camber and
BREMBO BRAKES
Power is nothing without control. So we combined
forces with the world-renowned brake experts at
Brembo to engineer the available fixed-caliper
4-piston front brakes that deliver remarkable
stopping power and consistent pedal feel.
conditions, up to 1,000 times a second. It’s credentials like these, along with the
available performance seats and limited-slip rear differential, that define the ATS
as not only a luxury car, but also a bona fide driver’s car.
1 . B a s e d o n EPA - e s t im a t e d f u el e c o n o m y f o r RW D m o d els w i t h a u t o m a t ic t r a n s m is sio n : 2 2 ci t y/ 33 hig h w ay MP G f o r 2 . 5L e n gin e ;
2 1 c i t y / 3 1 h i g h w a y M P G f o r 2 . 0 L Tu r b o e n g i n e ; a n d 19 c i t y / 2 8 h i g h w a y M P G f o r 3 . 6 L e n g i n e .
12
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
13
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
12
P ERF O RM A N C E : P O W ER T R A IN
R E SP ONSE A N D R E SP ONSI BI L I T Y
H AVE NE VER BEEN CL O SER .
High tech means high output. At a potent
272 HP, the 2.0L Turbo engine available in the
ATS handily trumps the output of comparable
competitor engines. Extremely responsive yet
refined and efficient,1 it even uses ingenious
Bose ® Active Noise Cancellation to help improve
fuel economy by eliminating frequencies
produced as the engine operates at slower
speeds. And, delivering the ultimate in control,
a new ATS-specific high-performance Tremec ®
6-speed manual transmission is a perfect
option for the 2.0L Turbo. Integrating high
performance into its advanced formula, the
ATS also offers a muscular 3.6L direct-injection
V6 producing 321 HP or a very efficient 1 2.5L
direct-injection 4-cylinder engine with 202 HP.
2.0L TURBO ENGINE
Delivering a powerful 272 HP punch with a
best-in-class 136 HP per liter, the available
2.0L Turbo with twin scroll technology is
deftly smooth and incredibly responsive, while
remaining remarkably fuel-efficient.1 What's
more, the engine produces 260 lb.-ft. of
torque available over a wide RPM range.
1 . B a s e d o n EPA - e s t im a t e d f u el e c o n o m y f o r RW D m o d els w i t h a u t o m a t ic t r a n s m is sio n :
2 2 c i t y / 3 3 h i g h w a y M P G f o r 2 . 5 L e n g i n e ; 2 1 c i t y / 3 1 h i g h w a y M P G f o r 2 . 0 L Tu r b o e n g i n e ;
a n d 19 c i t y / 2 8 h i g h w a y M P G f o r 3 . 6 L e n g i n e .
14
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
15
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
AT S PREMIUM C OL L EC T I ON / R a d i a n t S il v e r Me t alli c
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
14
AT S E X TERIOR
16
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
17
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
16
E X T ER I O R D E TA IL S
I T ’ S A E RODY N A M IC ,
E VEN IN PL A CES YOU C A N ’ T SEE .
AT S PREMIUM C OL L EC T I ON / P h a n t o m G r a y Me t alli c
Expressive and athletic, the ATS seamlessly fuses form with
Sculpted side mirrors are precisely formed and positioned to help
function. Taut, chiseled sheet metal allows the ATS to slice
reduce wind noise. And, in the rear, the LED center brake lamp
through the air with little resistance, affording a quiet cabin
doubles as a spoiler to ingeniously channel air off the decklid for
and remarkable fuel efficiency.1 It has advanced aerodynamic
added downforce and a planted feel at high speed. The acoustically
innovations like available active aero grille shutters that close
laminated windshield and front side door glass, along with
automatically when additional engine cooling is not needed, and
strategically placed sound-deadening materials and sealers, all
inconspicuous underbody aero shields that direct air smoothly
work in concert to deflect noise before it enters the cabin. When it
around and under the vehicle for maximum fuel efficiency.1
came to the details, we just couldn’t leave well-enough alone.
DYNAMIC 18 " MACHINED - FINISH
ALUMINUM WHEELS
I N T E G R AT E D R E A R S P O I L E R
AND CENTER BRAKE L AMP
1 . B a s e d o n EPA - e s t im a t e d f u el e c o n o m y f o r RW D m o d els w i t h a u t o m a t ic t r a n s m is sio n : 2 2 ci t y/ 33 hig h w ay MP G f o r 2 . 5L e n gin e ;
2 1 c i t y / 3 1 h i g h w a y M P G f o r 2 . 0 L Tu r b o e n g i n e ; a n d 19 c i t y / 2 8 h i g h w a y M P G f o r 3 . 6 L e n g i n e .
18
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
19
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
AT S PERF ORM A N CE C OL L EC T I ON / R a d i a n t S il v e r Me t alli c
20
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
21
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
20
L I G H T IN G
S OM E I DE A S A R E J US T BR IGH T E R
T H A N O T HERS .
AT S PREMIUM C OL L EC T I ON / R a d i a n t S il v e r Me t alli c
I L L U M I N AT I N G D O O R H A N D L E S
D I S T I N C T I V E L E D L I G H T S I G N AT U R E
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Publications:
feature Adaptive Forward Lighting, which reacts to the car’s
brought to life through dramatic lighting. Brilliant illumination
speed and steering, swiveling the headlamps to cast light
brings an unmistakable presence to the ATS. Available bright-
precisely into your path of travel. Exterior door handles are
white LED front signature lamps make the ATS more visible
available with subtle LED accent strips, adding a welcoming
to other drivers with a distinctive razor-like design that flows
touch on a dark night. Even the exterior mirrors help light
from the top of the beautifully sculpted fender down to the
your path with available puddle lamps and elegant turn signal
lower valance. During the day, these bright-white LEDs also
indicators to notify other drivers of your intention. And, for
act as Daytime Running Lamps, providing a distinctive and
those following, signature LED taillamps and a brilliant center
contemporary light signature. The available HID headlamps
brake lamp spark instant Cadillac recognition.
22
Fallon | Minneapolis
Client: Cadillac
Description: 2014 ATS Catalog
Whether it is a historic theater or modern gallery, fine art is
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
23
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
22
AT S INTERIOR
24
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
25
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
24
IN T ER I O R D E TA IL S
T HE A C CEL ER AT OR , A F T ER A L L , ISN ’ T YOUR ONLY
P OI N T OF C ON TAC T.
AUTHENT IC CARBON FIBER TR IM
MAGNESIUM PADDLE SHIFTERS
The drive to create the finest luxury sport sedan doesn’t stop at exceptional dynamics. The ATS
reveals its refined side in the precise, handcrafted cut-and-sewn interior. Available leather
seating surfaces come in an array of rich colors complete with French stitching and are finely
accented by distinct interior themes featuring exotic woods, aluminum or carbon fiber trim.
Every interior detail is driver-focused and brilliantly executed. Complementing the athletic
nature of the ATS, bolstered performance seats with cushion-length adjustment are available,
helping to keep you firmly planted during spirited driving. On select collections equipped with
the 6-speed automatic transmission, you’ll find magnesium steering wheel paddle shifters. One
tap is all that is required for a crisp upshift or downshift. Dramatically modern and exceptionally
refined, nothing has been overlooked inside the ATS cabin.
EXOT IC WOOD TR IM
From its available dramatic Dark Olive Ash
(shown here) to the beautiful Sapele and Okapi
Stripe designer woods, the stylish ATS interior is
emphasized through highly sought-after wood trim
featuring deep, rich graining in alluring colors.
26
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
27
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
26
C UE
T H E I N T U I T I V E C ON T ROL
OF A SM A R T PHON E IN YOUR C A R?
CONNECT IVI T Y
Bluetooth ®2 connectivity plus available 3-D
GPS navigation, Doppler radar weather,
Pandora Radio3, and more.
JUS T A TA P AWAY.
Employing first-of-its-kind technology, the available CUE1—
Cadillac User Experience—brings the innovative brilliance of your
tablet to your entire driving experience. CUE blends revolutionary
features with highly intelligent design to create an experience
that’s as effortless as it is advanced. Its stunning 8" LCD touch
screen senses your hand as it approaches. Spread your fingers
to zoom in closer on a map. Swipe to breeze through your music.
Use the steering wheel controls, or simply speak, and let the
Natural Voice Recognition help you effortlessly place a phone
call. When an icon is touched, the screen pulses to acknowledge
the command, letting you keep your attention focused on the road
ahead. CUE also lets you preset up to 60 favorites, including
points of interest, addresses and phone numbers, and easily
accesses every contact and song on up to ten Bluetooth ®2-enabled
smartphones. It even streams Pandora Radio.3 Plus, the available
3-D GPS navigation system 4 has SiriusXM Travel Link 5 weather
maps. With CUE, the customization and content possibilities are
not only endless, but also right at your fingertips.
1. Full f u n c tio n alit y r e q uir e s co m p atible Blu e t o ot h® a n d s m ar t p h o n e . So m e d e vic e s r e q uir e USB co n n e c tivit y.
2. Go t o gm .com / bluet oot h t o find ou t w hich Bluet oot h phones ar e com patible wit h t his vehicle. 3. Dat a plan
r at e s a p ply. 4. Ma p cover ag e av aila ble in t h e Unit e d St at e s, U.S. Vir gin I sla n d s, P u er t o Rico a n d C a n a d a .
5. Re quir e s ac tive SiriusXM sub s crip tion .
28
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
29
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
28
D R I V ER A S S I S TA N C E T EC HN O L O G IE S
AWA R E N E S S
T H AT E X T END S FA R BE YOND
ORDIN A RY PER CEP T I ON .
The ATS connects you to some of the most advanced safety
innovations available on a compact luxury sport sedan.
Using strategically placed cameras, short-, mid- and
long-range radar technology, and numerous other sensors,
the ATS is ever-vigilant. The available Driver Awareness
Package includes the Safety Alert Seat that pulses, giving
you instant, tactile feedback to alert you of select dangers
on the road: Forward Collision Alert, Lane Departure
Warning, IntelliBeam headlamps and Rainsense windshield
wipers. Going a step further, the available Driver Assist
Package adds Front and Rear Automatic Braking, which
works in concert with other advanced safety systems to
apply the brakes and help avoid certain low-speed collisions;
Side Blind Zone Alert 1 ; Rear Cross-Traffic Alert; a full-color
Head-Up Display that projects customizable key driving,
entertainment and safety features at eye level; and Adaptive
Cruise Control2 that maintains your selected speed and a
preset distance between you and the vehicle in front. This
high-tech approach to safety is yet another example of
Cadillac leading you confidently down the road ahead.
ADVANCED SAFE T Y TECHNOLOGY
S A FE T Y A L E R T S E AT
Offering the latest innovations in driver
awareness and assistance, the ATS uses an
advanced safety system comprised of five
short-range radars, one mid-/long-range radar,
two cameras and eight ultrasonic sensors.
The patented available Safety Alert Seat
intuitively sends pulses through the seat
cushion, left or right, or simultaneously,
alerting you to a variety of potential hazards.
1. Befor e making a lane chang e, alw ay s check t he SBZ A display and t he sid e and insid e mirror s, look over your should er for vehicles and ha zards, and ac tivat e your t urn
s i g n a l . 2 . A d a p t i v e C r u i s e C o n t r o l i s n o s u b s t i t u t e f o r t h e d r i v e r ’ s p e r s o n a l r e s p o n s i b i l i t y t o o p e r a t e t h e v e h i c l e i n a s a f e m a n n e r. T h e d r i v e r n e e d s t o r e m a i n a t t e n t i v e t o
traf fic and road conditions and provide the steering, braking or other input s necessary to ret ain control of the vehicle.
30
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
31
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
30
S A F E T Y & S EC UR I T Y
It starts with a protective safety cage constructed with
ultra-high-strength steel alloys and other highly advanced
materials for exceptional rigidity and strategically placed
crumple zones. Then we add preventive safety features
like the StabiliTrak Electronic Stability Control and
full-function traction control systems. A sophisticated
antilock braking system (ABS) with Auto-Dry functionality
A HIGHLY INN OVAT I VE A PPR O A CH T O
and Electronic Braking Force Distribution helps balance
PE R S ON A L PRO T EC T ION.
stopping power between the front and rear brakes. There’s
also the confidence that comes with eight standard airbags1
and OnStar ®2 with Automatic Crash Response. In most
crashes, built-in sensors in your vehicle can automatically
send an alert to an OnStar Advisor, who is immediately
connected in to your car to help. Among its many anti-theft
innovations is an available tilt sensor that sets off an alarm
when the system senses a change in the vehicle angle, such
as would occur when the vehicle is lifted for wheel theft or
unauthorized towing. And, to further deter theft, there’s
an available protected remote alarm with its own isolated
tamper-resistant power supply.
1. Alw ay s us e s af et y b elt s and t he corr ec t r es traint for your child ' s ag e and size. Even in vehicles e quipp e d wit h t he Pa s s eng er Sensing Sy s t em, childr en ar e s af er w hen prop erly s ecur e d in a r ear s eat in t he
appropriat e infant , child or boos t er s eat . Never place a r ear-facing infant r es traint in t he front s eat of any vehicle e quipp e d wit h a pa s s eng er air b ag. Se e t he O w ner ' s Manual and child s af et y s eat ins truc tions
f o r m o r e s a f e t y i n f o r m a t i o n . 2 . V i s i t o n s t a r. c o m f o r c o v e r a g e m a p , d e t a i l s a n d s y s t e m l i m i t a t i o n s . S e r v i c e s v a r y b y m o d e l a n d c o n d i t i o n s . O n S t a r a c t s a s a l i n k t o e x i s t i n g e m e r g e n c y s e r v i c e p r o v i d e r s .
32
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
33
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
32
C OLLEC T IONS
34
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
35
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
34
P REMIUM C O L L EC T I O N
T HE PREMIUM C OL L EC T I ON:
WHERE
CU T T I NG - E D GE T ECH NOL O G Y
MEE T S T HE L E A DIN G ED GE OF PERF ORM A NCE .
C U E W I T H N A V I G AT I O N
R E C O N F I G U R A B L E H E A D - U P D I S P L AY
The ATS Premium Collection pushes the modern style, agility and advanced technology of the
ATS to the highest level. Slide into the premium, leather-laden cabin and enjoy the intuitive
brilliance of CUE1 with 3-D GPS navigation,2 Doppler radar weather,3 Pandora Radio,4 Bluetooth ®
with streaming audio connectivity1 and the convenience of a 110V power outlet. Hit the back
roads and encounter the exhilarating driving experience of the ATS, enhanced on the Premium
Collection through the revolutionary Magnetic Ride Control,5 limited-slip rear differential,5 and
high-performance summer tires 5 wrapped over beautiful 18" wheels. To help keep your eyes on the
MAGNET IC RIDE CONTROL
road, there is a full-color reconfigurable Head-Up Display that projects customizable key driving,
Pioneered by Cadillac and borrowed by Ferrari, the revolutionary
Magnetic Ride Control is a class-exclusive feature available on
the ATS. It reads and reacts to the road ten times faster than the
blink of an eye to keep you firmly in control.
entertainment and safety information at eye level. Wherever your journey takes you, the Bose ®
Premium Cabin Surround ® sound system will provide entertainment with its rich, full-range sound.
It is the ultimate blend of luxury, technology and sport, both inside and out.
1. Full f u n c tio n alit y r e q uir e s co m p atible Blu e t o ot h a n d s m ar t p h o n e . So m e d e vic e s r e q uir e USB co n n e c tivit y. 2 . Ma p cover ag e av aila ble in t h e Unit e d
St at e s, U.S. Vir gin I sla n d s, P u er t o Rico a n d C a n a d a . 3. Re q uir e s ac tive Siriu sXM s u b s crip tio n . 4. D at a pla n r at e s a p ply. 5. Re ar-W h e el Drive m o d els o nly.
36
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
37
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
36
P ERF O RM A N C E C O L L EC T I O N
T HE PERF ORM A NCE C OL L EC T I ON:
T HE L INK BE T WEEN M A N A ND M A CHINE
J US T G O T S T RONGE R .
RACING -INSPIRED ALUMINUM SPORT PEDALS
HID HE ADL AMPS W I TH ADAP T I VE FORWARD
L I G H T I N G A N D S I G N AT U R E L E D L I G H T I N G
Perfectly suited to its athletic essence, the Performance Collection was developed to bond driver with
machine. Bolstered performance front seats with cushion-length adjustment inside the driver-focused
interior are not only exceptionally comfortable, but ensure a firm, planted feel during intense cornering.
Aluminum pedals add a racing-inspired touch, and the sport steering wheel features magnesium paddle
shifters that require only a quick tap for a smooth, crisp gear change on automatic transmission-equipped
models. High-Intensity Discharge (HID) headlamps with Adaptive Forward Lighting swivel to cast light
into your direction of travel, while signature LED lighting elements call attention to its prominent, chiseled
P E R F O R M A N C E S E AT S
design. Drive with the added confidence of innovative safety technologies like Forward Collision Alert and
Providing secure, confidence-inspiring support for both the
driver and front-seat passenger, the bolstered Performance
Seats are exceptionally comfortable when pushing the
performance envelope or pushing through a long drive.
the Safety Alert Seat that helps notify you of potential hazards. Top it all off with CUE and a Bose ® Premium
Cabin Surround ® sound system, and the ATS Performance Collection is both exhilarating and refined.
38
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
39
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
38
LU X U RY C O L LE C T I O N
T HE LUXURY C OL L EC T I ON:
WA N T S T H AT QU ICK LY BEC OM E N E E D S .
POWER SUNROOF
P R E M I U M L E AT H E R S E AT I N G S U R FA C E S
W I TH FRENCH ST I TCHING
The ATS is a remarkable fusion of refined details wrapped in a responsive package, further
enhanced by the Luxury Collection. Inside, you’re greeted by a distinctive atmosphere filled
with upscale features like eight-way power adjustable front seats plus two-way power lumbar,
a memory package, supple leather seating surfaces with French-stitched seams, and the
cutting-edge technology of CUE.1 The bold front-end design of the ATS is highlighted with a
unique Midnight Chrome-accented grille that complements its confident stance. Parking is a
breeze with the convenience of the Rear Vision Camera, in addition to Front and Rear Park
CADILL AC USER EXPERIENCE
1
Assist, which uses integrated sensors to alert you to nearby obstacles. Discover the flexibility
CUE is as intuitive as it is advanced. Spread your
fingers to zoom in closer on a map. Swipe to breeze
through your music. Simply speak and let the Natural
Voice Recognition help you effortlessly place a phone
call or change your music.
of a split-folding rear seat, the luxury of Passive Entry with adaptive vehicle remote start,
and the clarity of SiriusXM Satellite Radio2,3 and HD radio to add the finishing touches on an
exceptionally sophisticated package.
1. Full f u n c tio n alit y r e q uir e s co m p atible Blu e t o ot h ® a n d s m ar t p h o n e . So m e d e vic e s r e q uir e USB co n n e c tivit y. 2 . St a n d ar d f or t hr e e m o n t h s .
3. If you subscrib e af t er your trial p eriod, subscriptions ar e continuous until you c all SiriusXM t o c ancel. Se e SiriusXM Cus t om er Agr e em ent for
co m ple t e t er m s at w w w. siriu s x m .co m . O t h er f e e s a n d t a xe s w ill a p ply. A ll f e e s a n d pr o gr a m ming s u bje c t t o c h a ng e . For m or e in f or m atio n a b ou t
N a vTr a f f i c , v i s i t s i r i u s x m . c o m / n a v t r a f f i c . F o r m o r e i n f o r m a t i o n a b o u t Tr a v e l L i n k , v i s i t s i r i u s x m . c o m / t r a v e l l i n k . X M s a t e l l i t e s e r v i c e i s a v a i l a b l e
only t o t hos e in t h e 4 8 contiguous U.S. A . and D.C. Sirius, XM and all r elat e d mark s and logos ar e t rad emark s of SiriusXM Radio Inc .
40
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
41
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
40
E X T ER I O R C O L O R O P T I O N S
P A IN T F INI SHE S
T I N T C O AT
T R I C O AT
A premium 2-layer paint application with
the addition of a tinted clearcoat, lending
the finish an extra depth and brightness.
A meticulous 3-layer process that
results in a dramatic hue-shifting color.
FPO
FPO
FPO
R A D I A N T S I LV E R M E TA L L I C
W H I T E D I A M O N D T R I C O AT 1
FPO
FPO
S I L V E R C O A S T M E TA L L I C
M A J E S T I C P L U M M E TA L L I C 1
O P U L E N T B L U E M E TA L L I C
FPO
FPO
FPO
FPO
R E D O B S E S S I O N T I N T C O AT 1
M O C H A S T E E L M E TA L L I C
P H A N T O M G R AY M E TA L L I C
B L AC K R AVEN
FPO
B L A C K D I A M O N D T R I C O AT 1
1. Available at ex tra cos t .
42
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
43
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
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ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
42
IN T ER I O R C O L O R O P T I O N S
J e t B l a c k 1 / J e t B l a c k A c c e n t s / O i l - R u b b e d B r o n z e A p p e a r a n c e Tr i m
Caram el 1 / Jet Black A cce nt s / O i l - R u b b e d B r o n z e A p p e a r a n c e Tr i m
J e t B l a c k 2 / J e t B l a c k A c c e n t s / B r u s h e d A l u m i n u m Tr i m
M o r e l l o R e d 2 / J e t B l a c k A c c e n t s / C a r b o n F i b e r Tr i m
L i g h t P l a t i n u m 2 / B r o w n s t o n e A c c e n t s / O k a p i S t r i p e W o o d Tr i m
C a r a m e l 2 / J e t B l a c k A c c e n t s / D a r k O l i v e A s h W o o d Tr i m
I N DI V I DUA L I Z E D
IN T ER I OR T HEMES .
Personalize your ATS with these distinct interior
environments featuring a rich color palette accented with
authentic trim materials, including Dark Olive Ash, Sapele
and Okapi Stripe designer woods, aluminum or carbon fiber.
L i g h t P l a t i n u m 2 / J e t B l a c k A c c e n t s / S a p e l e W o o d Tr i m
1. Leatherette seating. 2. Leather seating surfaces.
44
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
45
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
44
18 " FORGED ALUMINUM
WI TH MACHINED FINISH
W HEEL S
Standard on ATS Premium Collection,
available on ATS Performance Collection
Performance and Premium Collection AWD
size: 18" × 8" front and rear and includes
P225/40R18 all-season run-flat tires
Premium Collection RWD size: 18" × 8" front
and 18" × 9" rear and includes performance
summer-only 1 run-flat tires; P225/40R18 front
and P255/35R18 rear
17 " ALUMINUM W I TH
PREMIUM PAINTED FINISH
17 " ALUMINUM W I TH
PREMIUM PAINTED FINISH
Standard on ATS, includes P225/45R17 all-season tires
Standard with ATS Performance Collection;
includes P225/45R17 all-season run-flat tires
Size: 17" × 8" front and rear
Size: 17" × 8" front and rear
17 " ALUMINUM W I TH
POL ISHED FINISH
18 " FORGED ALUMINUM W I TH
POL ISHED FINISH
Standard with ATS Luxury Collection and available
on ATS Standard model; includes P225/45R17
all-season run-flat tires
Available on ATS Luxury and Premium Collections
Size: 17" × 8" front and rear
Premium Collection RWD size: 18" × 8" front and 18" × 9"
rear and includes performance summer-only 1 run-flat tires;
P225/40R18 front and P255/35R18 rear
Luxury Collection AWD size: 18" × 8" front and rear
and includes P225/40R18 all-season run-flat tires
1. Summ er- only tir es t end t o w ear fa s t er and ar e mor e susceptible t o damag e from road ha zards or curb im pac t t han s t andard profile tir es . T his t y p e of damag e is not
c o v e r e d b y t h e G M N e w V e h i c l e L i m i t e d W a r r a n t y . Yo u m a y w a n t t o g e t d i f f e r e n t t i r e s i f y o u e x p e c t t o d r i v e i n w i n t e r c o n d i t i o n s . S e e y o u r d e a l e r f o r p r o p e r t i r e s e l e c t i o n .
46
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
47
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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or
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i
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ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
46
C A D IL L A C S HIEL D
We set out to create the ultimate customer experience that exceeds every luxury vehicle brand.
The result is Cadillac Shield, and it backs every vehicle we sell. Cadillac Shield is the most
comprehensive suite of owner benefits offered by any luxury automotive brand in the world.
From innovations like Remote Vehicle Diagnostics and advanced mobile apps to our Premium
C ADILL A C SHIELD
T HE S TA ND A RD OF
Care Maintenance program, Cadillac Shield gives luxury owners everything they need.
L U X U R Y OW N E R SH I P
WARR ANT Y PROTECT ION
PREMIUM CARE MAINTENANCE
S E C U R I T Y B Y O N S TA R
D I A G N O S T I C S B Y O N S TA R
Cadillac’s 6-year or 70,000-mile1 Powertrain
Warranty offers more years and miles standard
than BMW and Mercedes-Benz. In addition,
our 4-year or 50,000-mile1 Bumper-to-Bumper
Warranty covers repairs on your entire vehicle,
including parts and labor, to correct problems
in materials or workmanship.
Standard on all 2011 and newer vehicles,
Cadillac’s Premium Care Maintenance program
covers routine oil changes, tire rotations,
certain air filter replacements and a thorough
multipoint vehicle inspection for 4 years or
50,000 miles.2 Mercedes-Benz and Lexus
programs do not.
The standard one-year Directions and
Connections ® Plan allows you to push one
button to connect with a live Advisor to find the
things and places you want. Get directions or a
diagnostics check while you drive. Make calls
safely with both hands on the wheel and control
your vehicle with the RemoteLink 3 mobile app.
And as always, get help immediately in a crash
or an emergency. These are just a few examples
of the level of personal service we think you
deserve as a Cadillac owner.
If you’ve reported your Cadillac stolen, OnStar4
can use GPS technology to help authorities
quickly locate and recover it. An OnStar
Advisor can further assist authorities by
sending a remote Stolen Vehicle Slowdown ®
signal to your vehicle to slow it down. Advisors
can also enable a Remote Ignition Block,
making it impossible to restart a stolen vehicle
once it has been turned off.
With best-in-class diagnostics from OnStar, 4
maintaining your Cadillac can be as simple
as checking your e-mail or your OnStar
RemoteLink™3 mobile app. Every month, you can
receive an e-mail with the status of key operating
systems or push your OnStar button for a realtime diagnostics check on demand.
R O A D S I D E A S S I S TA N C E
C O U R T E S Y T R A N S P O R TAT I O N
N A V I G AT I O N B Y O N S TA R
C O N N E C T I O N S B Y O N S TA R
E M E R G E N C Y B Y O N S TA R
Cadillac offers more years of Roadside Assistance
standard than any leading luxury brand, with
services for 6 years or 70,000 miles.1 The
program provides lockout, towing, refueling,
Dealer Technician Roadside services, and more.
This Cadillac program provides alternate
transportation and/or reimbursement of
certain transportation expenses if your Cadillac
requires warranty repairs for 6 years or 70,000
miles.1 That is more years of service standard
than any luxury automaker.
Just push the OnStar4 button and an Advisor
can download voice-guided turn-by-turn
directions to your Cadillac, and a voice will
call out every turn or send them to your
navigation system, if equipped. You can also
plan routes using MapQuest.com ® and send
them to your Cadillac.
Available Hands-Free Calling capability from
OnStar4 allows you to make and receive calls
safely from your Cadillac. With the OnStar
RemoteLink 3 mobile app, you can access realtime information and control your Cadillac from
anywhere you have cell phone service. Now you
can even find a destination with RemoteLink 3
and send directions right to your vehicle.
In most crashes, built-in sensors can automatically
alert an OnStar4 Advisor who is immediately
connected in to your Cadillac to see if you need help
sent to your exact location. Other OnStar4 emergency
services include Injury Severity Predictor and First
Assist, which ensure you quickly get the help you
need when seconds matter most. All Cadillac models
come with 1 year of OnStar service standard.
M Y C A D IL L A C A P P
The ingenuity of the ATS doesn’t stop with the vehicle. As a Cadillac owner, an advanced complimentary
app is available for your new car. From virtually anywhere at anytime, a few taps of your finger on your
iPhone or Android smartphone let you access features like parking reminders, Roadside Assistance,
and more. Plus, in conjunction with the OnStar RemoteLink 3 app, you’ll have the ability 5 to remotely
start your vehicle (when factory equipped) from any place you have cell service, and lock and unlock your
doors. In addition, you can access key diagnostic information, including fuel tank level and range, and
remaining oil life.
1. Whichever com es fir s t . Se e d ealer for limit e d w arrant y d et ails . 2. Whichever com es fir s t . Se e d ealer for s elec t sche dule d
maint enance d e t ails . 3. Available on iPhon e,® A ndroid™ and s elec t BlackBerr y ® d evices . Ser vices var y by phon e, vehicle and
c o n d i t i o n s . R e q u i r e s a n a c t i v e O n S t a r s u b s c r i p t i o n . 4 . V i s i t o n s t a r. c o m f o r c o v e r a g e m a p , d e t a i l s a n d s y s t e m l i m i t a t i o n s . S e r v i c e s
v a r y b y m o d e l a n d c o n d i t i o n s . O n S t a r a c t s a s a l i n k t o e x i s t i n g e m e r g e n c y s e r v i c e p r o v i d e r s . 5 . R e q u i r e s a c t i v e O n St a r s u b s c r i p t i o n .
48
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
49
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
48
AT S F E AT URE S A ND O P T I O N S
55.9"
DIMENSIONS
Head room
Hip room
Leg room
Shoulder room
FRONT
REAR
C A PA C I T I E S
38.6"
53.0
42.5
55.2
36.8"
52.3
33.5
53.9
Cargo volume
Seating
Fuel (gal., approx.)
10.4 cu. ft.
5
16.0
STANDARD
LUXURY
DRIVETRAIN
PERFORMANCE
59.5"
10 9 . 3 "
71 . 1 "
18 2 . 8 "
PREMIUM
60.9"
STANDARD
LUXURY
PERFORMANCE
PREMIUM
I N T E R I O R F E AT U R E S ( c o n t i n u e d )
CL IMATE CONTROL
Automatic moisture detection and defog
Dual-zone automatic electronic climate control with individual settings for driver and front passenger
Rear window defroster
CONSOLE Center front with integrated shifter, storage and two cupholders
CONSOLE, OVERHEAD Includes OnStar controls and reading lamps; also includes Universal Home Remote and sunroof controls (if equipped)
CRUISE CONTROL Electronic, with set and resume speed
CUE (CADILLAC USER EXPERIENCE ) 5
Information and media control system
8" full-color LCD capacitive touch screen
DOOR LOCKS Power programmable with lockout protection
DRIVER INFORMATION CENTER 5.7" three-window configurable color display for vehicle information
FLOOR MATS Carpeted front and rear
FORWARD COLL ISION ALERT
HEADUP DISPLAY Full-color, configurable
KEYLESS ACCESS
EZ Key Full Keyless Access offers keyless entry to all doors and trunk
Remote Keyless Access includes lock, unlock, panic functions and two transmitters
KEYLESS IGNITION WITH PUSHBUT TON START
LANE DEPARTURE WARNING
L IGHTING
Interior ambient accent lighting on the doors and center console
Front and rear reading lamps, and cargo area lamp
MEMORY PACKAGE Two presets for driver seat position and outside mirrors, and vehicle exit preset function
MIRROR Frameless automatic dimming rearview
NAVIGATION 6 Integrated with CUE and includes voice and text guidance
ONSTAR 7 Standard one-year Directions & Connections Plan
REAR POWER OUTLET 110V household-style power outlet located on rear face of center console
REAR VISION CAMERA Includes "guidelines" indicating the vehicle's projected path when vehicle is put in reverse
RETAINED ACCESSORY POWER Power windows, audio system, and sunroof (if equipped) remain operational
after ignition is switched off for 10 minutes or until driver's door is opened
SAFET Y BELTS Lap and shoulder belts for all positions with belt-to-seat mounting
and pretensioners for driver and front passenger, rear outboard comfort guides
SEATING
5-passenger
Front bucket
Rear, fixed seat-back includes fold-down center armrest, integrated storage and dual cupholders
Rear, 60/40 split-folding seat-back includes fold-down center armrest, integrated storage, dual cupholders and trunk access door
Rear, fixed seat-back includes fold-down center armrest, integrated storage, dual cupholders and trunk access door
Head restraints, 4-way adjustable front and 2-way adjustable outboard rear
Heated driver and front passenger seats
Leatherette seating with driver and front passenger 6-way adjustments, plus 2-way lumbar adjustments
Leather seating surfaces with driver and front passenger 8-way adjustments, plus 2-way lumbar adjustments
Leather seating surfaces with driver 12-way and front passenger 10-way adjustments, plus 2-way lumbar adjustments
STEERING WHEEL AND COLUMN
Audio, cruise control and DIC controls
Heated steering wheel rim
Leather-wrapped rim
Magnesium paddle-shift controls on sport rim steering wheel (automatic transmission only)
Manual adjustable rake and telescope
THEFTDETERRENT SYSTEM
Engine immobilizer
Audible alert theft-deterrent system
UNIVERSAL HOME REMOTE, 3CHANNEL
WINDOWS Power, with express up/down in front and express down in rear; includes rear passenger lockout
2.5L DIRECTINJECTION, VVT 4CYL INDER ENGINE With 202 HP and 191 lb.-ft. of torque
2.0L TURBO DIRECTINJECTION, VVT 4CYL INDER ENGINE With 272 HP and 260 lb.-ft. of torque
3.6L DIRECTINJECTION, VVT V6 ENGINE With 321 HP and 275 lb.-ft. of torque
EXHAUST, BRIGHT TIP
Single outlet (2.5L)
Dual outlets (2.0L Turbo and 3.6L)
REARWHEEL DRIVE
ALLWHEEL DRIVE (2.0L TURBO AND 3.6L)
TRANSMISSION
6-speed automatic with Performance Algorithm Shifting
6-speed manual (2.0L Turbo only); includes electric parking brake
Mechanical rear limited-slip differential (included with manual transmission; included with Premium Collection RWD)
CHASSIS AND SUSPENSION
BRAKES, 4WHEEL DISC
Anti-lock system (ABS), AutoDry and FNC rotors
Brembo® high-performance front
ELECTRONIC STABIL IT Y CONTROL SYSTEM, STABIL ITRAK
STEERING, RACKANDPINION ZF premium electric with variable assist
SUSPENSION, 4WHEEL INDEPENDENT
Double-pivot front and 5-link rear
Mode Control, driver-selectable
Sport
Performance with Gen 3 Magnetic Ride Control (RWD)
TIRE PRESSURE MONITORING SYSTEM
TIRE INFLATION KIT
TRACTION CONTROL All-speed with brake and engine intervention
E X T E R I O R F E AT U R E S
ACTIVE AERO GRILLE SHUT TERS with 2.0L Turbo and 3.6L engines
DRIVER AWARENESS PACKAGE Safety Alert Seat, Forward Collision Alert, Lane Departure Warning,
IntelliBeam headlamps, Rainsense wipers and rear side airbags
GRILLE
With Gray premium paint accents
With Midnight Chrome accents
ILLUMINATING DOOR HANDLES
L IGHTING
Adaptive Forward Lighting
Daytime Running Lamps
HID headlamps with LED vertical light signatures
Projector halogen headlamps
MIRRORS, EXTERIOR, BODY COLOR
Power, heated
Power, heated, driver-side auto-dimming, with integrated turn signal indicators and puddle lamps
PARK ASSIST, FRONT AND REAR
SOLARABSORBING WINDSHIELD
SPOILER, REAR DECKL ID Integrated with LED center high-mounted stop lamp (CHMSL)
WHEELS, ALUMINUM 17" See page 45 for more information
WHEELS, FORGED ALUMINUM 18" See page 44-45 for more information
WINDSHIELD WIPERS
Driver selectable variable speed
Automatic Rainsense wipers with moisture detection
I N T E R I O R F E AT U R E S
ADAPTIVE REMOTE START 1
Activates heated seats (if equipped), climate control system and rear defroster
AIRBAGS 2 Driver and front passenger frontal, knee and side; front and rear head curtain
AIR FILTRATION SYSTEM Automatic air circulation and air quality
ALUMINUM SPORT PEDALS
ARMREST Center front and rear with hidden storage
AUDIO SYSTEM
4.2" full-color LCD radio screen
Bose® Premium 7-speaker sound system
Bose Premium 10-speaker Cabin Surround® sound system
CD/MP3 single-disc player
Dual USB ports, SD card reader and auxiliary audio connectivity
HD Radio
SiriusXM Radio with three-month trial 3
BLUETOOTH ®
Hands-free calling for Bluetooth-enabled cell phones and data service with voice-prompt recognition 4
Hands-free calling and data-service streaming with Natural Voice Recognition 4
O P T I O N S A N D PA C K A G E S
ADVANCED SECURIT Y PACKAGE Includes a dedicated and shielded theft-deterrent alarm, tilt sensor, steering column lock
and locking wheel lugs
COLD WEATHER PACKAGE Includes heated driver and front passenger seats and heated steering wheel
DRIVER ASSIST PACKAGE Includes all Driver Awareness Package content plus adaptive cruise control, automatic collision preparation,
front and rear automatic braking, electric parking brake, Rear Cross-Traffic Alert, Side Blind Zone Alert and full-color Head-Up Display
ENGINE BLOCK HEATER
HEATED DRIVER AND FRONT PASSENGER SEATS
SUNROOF Power retractable and tilt with sunshade
TRACK PERFORMANCE PACKAGE High-capacity engine cooling, supplemental engine oil cooler and
high-performance brake pads (3.6L RWD only)
1 . A u t o m a t i c t r a n s m i s s i o n - e q u i p p e d m o d e l s o n l y. 2 . A l w a y s u s e s a f e t y b e l t s a n d t h e c o r r e c t c h i l d r e s t r a i n t f o r y o u r c h i l d ’ s a g e a n d s i z e , e v e n i n v e h i c l e s w i t h a i r b a g s . Ev e n i n v e h i c l e s e q u i p p e d w i t h
Pa s s e n g e r S e n s i n g S y s t e m , c h i l d r e n a r e s a f e r w h e n p r o p e r l y s e c u r e d i n t h e r e a r s e a t , i n a n a p p r o p r i a t e i n f a n t , c h i l d o r b o o s t e r s e a t . N e v e r p l a c e a r e a r- f a c i n g i n f a n t r e s t r a i n t i n t h e f r o n t s e a t o f a n y
vehicle equipped with an active frontal air bag. See the vehicle Owner ’s Manual and child s afety seat instructions for more s afety infor mation. 3. If you subscribe af t er your trial period, subscriptions
a r e c o n t i n u o u s u n t i l y o u c a l l S i r i u s X M t o c a n c e l . S e e S i r i u s X M C u s t o m e r A g r e e m e n t f o r c o m p l e t e t e r m s a t s i r i u s x m . c o m . O t h e r f e e s a n d t a x e s w i l l a p p l y. A l l f e e s a n d p r o g r a m m i n g s u b j e c t t o c h a n g e .
Fo r m o r e i n f o r m a t i o n a b o u t N a vTr a f f i c , v i s i t s i r i u s x m . c o m / n a v t r a f f i c . Fo r m o r e i n f o r m a t i o n a b o u t Tr a v e l L i n k , v i s i t s i r i u s x m . c o m / t r a v e l l i n k . X M s a t e l l i t e s e r v i c e i s a v a i l a b l e o n l y t o t h o s e i n t h e 4 8
c o n t i g u o u s U. S . A . a n d D . C . S i r i u s , X M a n d a l l r e l a t e d m a r ks a n d l o g o s a r e t r a d e m a r ks o f S i r i u s X M Ra d i o I n c . 4 . G o t o g m . c o m / b l u e t o o t h t o f i n d o u t w h i c h B l u e t o o t h p h o n e s a r e c o m p a t i b l e w i t h t h i s
v e h i c l e . 5 . Fu l l f u n c t i o n a l i t y r e q u i r e s c o m p a t i b l e B l u e t o o t h a n d s m a r t p h o n e . S o m e d e v i c e s r e q u i r e U S B c o n n e c t i v i t y. 6 . M a p c o v e r a g e a v a i l a b l e i n t h e U n i t e d S t a t e s , U. S . Vi r g i n I s l a n d s , Pu e r t o R i c o ,
a n d C a n a d a . 7. Vi s i t o n s t a r. c o m f o r d e t a i l s a n d s y s t e m l i m i t a t i o n s .
– S TA N D A R D
50
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
51
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
– AVA I L A B LE
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
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dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
50
A B O U T T H I S CATA LO G
E N G I N ES
We have tried to make this catalog comprehensive and factual. We reserve the right, however, to
make changes at any time, without notice, in prices, colors, materials, equipment, specifications,
models and availability. Specifications, dimensions, measurements, ratings and other numbers
in this catalog and other printed materials provided at the dealership or affixed to vehicles are
approximates based upon design and engineering drawings and prototypes and laboratory tests.
Your vehicle may differ due to variations in manufacture and equipment. Since some information
may have been updated since the time of printing (06/13), please check with your Cadillac
dealer for complete details. Any variations in colors shown are due to reproduction variation in
the printing process. Cadillac reserves the right to lengthen or shorten the model year for any
product for any reason, or start and end model years at different times. Note: Some photographs
in this catalog show vehicles with optional equipment.
Cadillac products are equipped with engines produced by GM Powertrain or
suppliers to GM worldwide. The engines in Cadillac products may also be used in other GM
makes or models.
U P D AT E D S E RV I C E I N FO R M AT I O N Cadillac dealers receive useful service
bulletins about Cadillac products. You may purchase them from Helm Incorporated by calling
1-800-551-4123 or by visiting www.helminc.com.
T I R E S EA L A N T A N D C O M P R ESS O R K I T After using the inflator kit, it
is recommended to take the tire to an authorized dealer for inspection and repair as soon as
possible but at least within 100 miles of driving. The tire sealant cannot seal and inflate sidewall
damage, punctures larger than 1/4 inch, or a tire that has unseated from the wheel. The sealant
can only be used on one tire one time before its expiration date.
N E W -V E H I C L E L I M I T E D WAR R A N T Y
O N STAR OnStar services require vehicle electrical system (including battery), wireless
service and GPS satellite signals to be available and operating for features to function properly.
OnStar acts as a link to existing emergency service providers. Subscription Service Agreement
required. Call 1-888-4ONSTAR (466-7827) or visit onstar.com for OnStar’s Terms and
Conditions, Privacy Policy and details and system limitations.
ASS E M B LY Cadillac vehicles and their components are assembled or produced by
different operating units of General Motors, its subsidiaries or suppliers to GM worldwide. We
sometimes find it necessary to produce Cadillac vehicles with different or differently sourced
components than originally scheduled. Since some options may be unavailable when your vehicle
is assembled, we suggest that you verify that your vehicle includes the equipment you ordered or,
if there are changes, that they are acceptable to you.
World-class coverage comes standard
on every 2013 Cadillac. This warranty is for Cadillac vehicles registered in the U.S.A. See your
Cadillac dealer for terms and conditions.
R U ST T H R O U G H P R OT ECT I O N Cadillac vehicles are designed and built to resist
corrosion and rust-through corrosion. Any body sheet metal that rusts through (in the form of an
actual hole in the sheet metal) is covered for six years unlimited mileage. Cosmetic or surface
corrosion, resulting from stone chips or scratches in the paint, for example, is not included in the
Rust Through coverage. Application of additional rust-inhibiting materials is not required under the
Rust Through coverage and none is recommended. See your Cadillac dealer for terms of this limited
warranty.
COV E R E D FO R 6 Y EAR S / 7 0 , 0 0 0 M I L ES ( W H I C H E VER C O M E S
F I R ST ) Powertrain Limited Warranty with no deductible, Roadside Assistance Program,1
See dealer for details.
FLEET ORDERS
Some standard content may be deleted with fleet orders.
Courtesy Transportation Program.1
COV E R E D FO R 4 Y EAR S / 5 0 , 0 0 0 M I L ES ( W H I C H E VER C O M E S
F I R ST ) Bumper-to-Bumper coverage; Tires – Defects in material and workmanship; Repairs
made to correct any vehicle defect; Corrosion on body sheet metal panels.
1 . Ro a d s i d e A s s i s t a n c e P r o g r a m a n d C o u r t e s y Tr a n s p o r t a t i o n P r o g r a m a r e n o t a p a r t o f t h e
N e w Ve h i c l e L i m i t e d Wa r r a n t y. A s e p a r a t e b o o kl e t e n t i t l e d “ Wa r r a n t y a n d O w n e r A s s i s t a n c e
Infor mation” furnished with each new vehicle provides detailed war ranty coverage infor mation.
G M , t h e G M e m b l e m , C a d i l l a c , t h e C a d i l l a c b a d g e , O n S t a r, t h e O n S t a r e m b l e m a n d
t h e s l o g a n s , e m b l e m s , v e h i c l e m o d e l n a m e s , v e h i c l e b o d y d e s i g n s a n d o t h e r m a r ks
a p p e a r i n g i n t h i s c a t a l o g a r e t h e t r a d e m a r ks a n d / o r s e r v i c e m a r ks o f G e n e r a l M o t o r s ,
i t s s u b s i d i a r i e s , a f f i l i a t e s o r l i c e n s o r s . i Po d i s a r e g i s t e r e d t r a d e m a r k o f A p p l e , I n c .
© 2 013 G e n e r a l M o t o r s . A l l r i g h t s r e s e r v e d .
SCAN TO LEARN MORE
ABOUT THE 2014 ATS
52
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Ext:
GM Vehicle Catalogs
Description: 2014 ATS Catalog
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
53
Fallon | Minneapolis
Client: Cadillac
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Creative Director: Bruce Bildsten
Bleed: 18.25" x 11.25" (Spread)
Art Director: Jak Horner/Andrew Voss
Trim: 18" x 11" (Spread)
Copywriter:
Live: NA
Production Artist: Jackie Lipetzky
Gutter: .25" either side (.50" total)
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Media: 4C Bleed Booklet
I
nf
or
mat
i
onPr
ovi
dedby:
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Italic, Bell Gothic Bold, Bell Gothic Italic,
Electra LH Cursive Display, Univers 55
Roman, Univers 65 Bold
Ink Colors: CMYK
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Art Buyer: Jason Hall
Print Producer: Kirsten O’Callaghan
Account Executive: Ellie Applen
Account Supervisor: Denis Budniewski
Ext:
cadillac.com/ats
ATS
S
Fallon | Minneapolis
Client: Cadillac
Job Number: CACDL3MU308
File Name: CACDL3MU308_2014_Catalog_ATS
Description: 2014 ATS Catalog
Publications:
Issue:
Close:
GM Vehicle Catalogs
Date/Time: 05/28/13
Bleed: 18.25" x 11.25" (Spread)
Trim: 18" x 11" (Spread)
Live: NA
Gutter: .25" either side (.50" total)
Media: 4C Bleed Booklet
Creative Director: Bruce Bildsten
Art Director: Jak Horner/Andrew Voss
Copywriter:
Production Artist: Jackie Lipetzky
Project Manager: Molly Krebs
Fonts: Bell Gothic Black Italic, Bell Gothic Bold
Art Buyer: Jason Hall
Italic, Bell Gothic Bold, Bell Gothic Italic,
Print
Producer:
Kirsten O’Callaghan
Electra LH Cursive Display, Univers
55
I
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dedb
y:
Roman, Univers 65 Bold
Account Executive: Ellie Applen
Ink Colors: CMYK
Account Supervisor: Denis Budniewski
Ext: