FACT SHEET Tips For Brocade Partners Getting Started: Twitter WHAT IS TWITTER? How to Sign Up Twitter is an online social networking service that allows users to communicate through the exchange of quick, frequent messages called tweets. Setting up a Twitter account is easy and free. Just follow Twitter’s step-by-step instructions, but keep in mind a few caveats: – Keep your ‘handle’ (username) professional. – Don’t put the Brocade name in your handle or the Brocade logo in your profile and clearly express that opinions are your own. – Make sure to upload a photo and a cover photo and add a short bio to characterize your persona on Twitter! Tweets may contain photos, videos, links and up to 140 characters of text. These messages are posted to your profile, sent to your followers, and are searchable via Twitter search. There are four key actions on Twitter: – Posting original tweets – Retweeting another user’s content to your own followers – Answering direct questions – Engaging influencers by replying to their tweets You’ll find the @Brocade Twitter feed here. Brocade provides you with ready-to-grab and customize Twitter content here, on the Brocade Partner Network Resource Center (www.brocadepn.com) How to Engage – M onitor your timeline for messages to reply to and/or retweet – J oin in the discussion by asking direct questions and starting conversations – I nclude photos and videos in tweets – M ention relevant Twitter users in your tweets by including their handles – T weet relevant and timely news articles, Brocade resources, industry reports, etc. – U se #hashtags! What is a Hashtag? – U se hashtags to ensure your tweet is included in search results – I nclude your Twitter handle in your email signature – L ive tweet at events, using appropriate hashtags A hashtag is a word or phrase without spaces prefixed with the hash symbol (“#”) that creates a type of metadata tag. Hashtags make it possible for messages to be grouped on the platform: just search for the hashtag and get the set of messages that contain the tag, regardless of whether you’re following that person. Some hashtags are ‘official.’ During events, for example, organizers will let the participants know what the agreed upon hashtag is; using it ensures that you’ll be included the collective conversation. They can be used in the middle of a sentence (within your tweet) or at the end of the tweet. Popular industry hashtags include: – # SDN – # NFV – # cloud – # mobile – # IoT – # bigdata – # NewIP Following on Twitter Sample Tweets What is following? Below are several tweets representing the type of content that is appropriate to use on Twitter. Following someone on Twitter means: – You subscribe to their tweets – Their updates appear in your Home feed – That user can send you Direct Messages 1. With potential in every sector, #IoT growth is unstoppable. Adopt the #NewIP to ensure your network is prepared http:// huff.to/1NLoRRP What are followers? Followers are users who receive your tweets. If someone follows you: – They appear on your followers list. – They can see your tweets on their home timeline whenever they log in to Twitter. – You can start a private conversation with them (see Direct Messages). 2. As a @Brocade partner, we can help you remain competitive while protecting valuable capital. Learn more: http://ow.ly/RWiK0 #NewIP 3. Proud to offer @Brocade’s #NewIP visibility solutions, giving you increased insight into your network http://bit. ly/1PH9TOx How to build your following? 4. How can you balance #security & performance needs in your network? @Brocade explains: http://bit.ly/1jxpwLx The best way to gain followers on Twitter is to engage with users, follow others whose tweets are interesting or meaningful to you, and be an active part of the Twitter community by reading and posting high-quality information. Be sure to: 5. [email protected] seeks ways to modernize its #IT with #openstandards, a vital part of the #NewIP http://bit. ly/1XSW3gU – Tweet two-to-three times per day – Engage frequently by actively replying to and retweeting influencers – Follow other industry influencers on Twitter – Use hashtags to ensure your tweets are included in search results – Include your Twitter handle in your email signature – Live tweet at events, using appropriate hashtags Corporate Headquarters San Jose, CA USA T: +1-408-333-8000 [email protected] European Headquarters Geneva, Switzerland T: +41-22-799-56-40 [email protected] Additional Resources • Twitter Glossary • Getting Started with Twitter • New User FAQs • Posting a Tweet • FAQs about Retweets(RT) • What is a Twitter Timeline? • What are Replies and Mentions? • What is a Hasthag? Asia Pacific Headquarters Singapore T: +65-6538-4700 [email protected] © 2016 Brocade Communications Systems, Inc. All Rights Reserved. 06/15 GA-DS-1514-12 ADX, Brocade, Brocade Assurance, the B-wing symbol, DCX, Fabric OS, HyperEdge, ICX, MLX, MyBrocade, OpenScript, The Effortless Network, VCS, VDX, Vplane, and Vyatta are registered trademarks, and Fabric Vision and vADX are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned may be trademarks of others. Notice: This document is for informational purposes only and does not set forth any warranty, expressed or implied, concerning any equipment, equipment features, or service offered or to be offered by Brocade. Brocade reserves the right to make changes to this document at any time, without notice, and assumes no responsibility for its use. This information document describes features that may not be currently available. Contact a Brocade sales office for information on feature and product availability. 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