BOCS Media Hub™ System Overview, Product Information & Business Cases

BOCS Media Hub™ System Overview, Product Information & Business Cases
System Overview, Product Information
& Business Cases
Xtending
Legacy Devices
Beyond the
Living Room
in Today’s
Digital Home
BOCS Media Hub™
Whole House Entertainment Experience™
TiVo® solved the problem of TIME, allowing consumers to watch
recorded content whenever they want. Xtender solves the problem of
LOCATION, delivering consumers the freedom to watch whatever they
want, wherever they want to in the home, without having to buy
additional equipment.
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
BOCS Media Hub
Contact Us
Media Hub. A Series of Application
Notes designed to sell Media Hubs and
drive incremental new business.
Xtending Sources and Services in the Digital Home
Based in Boulder, Colo., BOCS Inc. is a consumer
electronics design and development company founded
by a team of serial entrepreneurs experienced in the
consumer electronics, wireless networking, Internet
appliance
and
breakthrough
storage
in
industries.
whole-home
Representing
entertainment,
a
BOCS
manufactures and sells the Xtender Media Hub, an
entertainment-control set-top device that takes all
digital sources — TVs, DVRs (like TiVo), Apple TV,
Netflix
Movie
Box,
DVD
players
and
jukeboxes,
computers and other set-top-boxes — and connects
them to every room in the home, with no new wiring or
subscriptions.
For
more
information
about
BOCS,
check
out
http://www.bocsco.com.
Authors: Sales and Marketing Team
For more information, contact
Mike Isaacs
General Manager
BOCS
[email protected]
1685 38th Street Suite C-4
www.bocsco.com
Boulder, Colorado 80301
303.442.6700
2
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
BOCS Media Hub
Retrofit Distributed AV.
From Legacy Technology to Digital Living
MEDIA HUB Simplifies the Whole Home AV Experience
BOCS Media Hub Simplifies AV Distribution in Today’s Digital Cable and Satellite Systems
Legacy RF Distribution and Control
N E W S E L L I N G O P P O R TU N I TY
By installing a BOCS Media Hub your
dealership can offer a very powerful
distributed audio and video system for
the existing home market. Here are
some ideas as to product bundles that
can bring you additional revenue.
1.
Sell HDTV beyond the living
room.
2.
Sell upgraded HDTV Sound
Solutions to take advantage of a
whole home iTunes experience
3.
Share your Blu-ray DVD content
throughout the home.
4.
Sell the value of no additional
equipment needed to add more
TVs to the system.
5.
Sell
more Xtender Remotes
when adding a new TV
BOCS Media Hub enables you bring
value to existing homes and make new
customers.
SO YOU CAN ...
Watch TiVo® across all TVs
> have a whole home Blu-ray®
Display your Apple iPOD® on any TV
>. have a whole home iTunes® Experience
Record a show from the living room and watch it in your bedroom
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
3
BOCS Media Hub
Product Info
Media Hub
WE SIMPLIFY YOUR AV EXPERIENCE. THAT’S XTENDER
A Retrofit Solution for Whole Home Distributed AV
BEYOND TIVO®
TiVo® solved the problem of time, al-
BOCS Media Hub is a device that is installed with your AV gear and provides Media Distribution to all the televisions in
lowing consumers to watch recorded
your home over the existing coax cable. The Media Hub provides the connectivity of your DVD Player, iPod, DVR or other
content whenever they want. BOCS
AV device to all the televisions in the home, and allows control over those devices via RF remote. You can distribute and
Media Hub solves the problem of loca-
control up to 3 devices to every television in the home. Whole Home AV Distribution is now more popular than ever and
tion:
with the BOCS Media Hub connecting and sharing your existing devices has never been so easy.
delivering consumers the freedom to
watch whatever they want, wherever
they want to in the home, without
The BOCS Media Hub system uses the
Media Hub
coax cable already in your home to create
having to buy additional equipment.
three new TV channels. RED, GREEN, and
BLUE. Plug a TiVo® into the RED channel,
NO NEW W IRING
then in your bedroom simply press the RED
BOCS Media Hub uses the existing
coax cable in your home to send video
and Dolby Audio 5.1 to any and all your
TVs. What’s even better is that it doesn't cost you any more to add more televisions—just simply connect your TV to
the coax cable, program your BOCS
remote, and away you go. Its that easy!
channel button and you instantly see the
TiVo® on that bedroom TV. You now have
full control of the TiVo® even if your bedroom is on the other side of your home from
where
the
Xtender®
is
located.
Pick
anything else to plug into the Green and Blue channels The secret of the remote control is its ability to wirelessly control
your devices from across your home.
Media Hub is a new kind of product. It is the AV Hub in the living room. AV products connect to it and the Media Hub distributes that product’s movie, music, photos, stored programming out to every television in the home regardless of location
to the equipment.
Feature
Description
Sources
3
Video
Standard Definition Composite
Audio
Dolby 5.1
Remote
RF Communication to Xtender
IR Learning for control of source component
Universal (7 device) RF remote control w/ full UEI Infra-red Database controls over 2,000 devices
Remote Range
Capable of supporting up to 5,000SQFT.
Repeater suggested in homes larger and multi story homes from
2,000 SQFT
Video Gain Control
Adjustable modulation level - up to +30dBmV
RF Frequency Band
900Mhz ISM band two way data link from Remote to
Xtender
IF YOU CAN...
WATCH IT • RECORD IT • PLAY
IT • DOWNLOAD IT
...THEN YOU CAN XTEND IT™.
4
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
BOCS Media Hub
System Overview
MEDIA HUB Simplifies the Whole Home AV Experience
No New Wires and Wireless Technologies Combined to Simplify Whole House AV
LET
US
SHOW
YOU
HOW
S EL L I NG
BO CS
CA N
INCREASE
REVENUE
AND
G A I N N E W C U S TO M E R S A N D
M A R K E TS
BOCS is truly in a position to help you
in these slow times.
Whether you
contact your current customer base or
canvas the neighborhood for new
business, we can help you. Do you
need some marketing help? We have
the resources and materials to help
you mount a successful ad campaign.
We have ideas and materials available
to help you reach out whether by internet, direct mail, door hanger, etc. Tell
us your ideas and if we don’t have a
solution, we will work with you to create it quickly to maximize your opportunities.
The Bocs Media Hub uses wireless 900 megahertz communications between the remote and the Media Hub to
switch sources and to control each component source and uses IR to control the individual television volume control.
Content from each source is delivered via the existing coax cable commonly found in every home. Control and
Switching is done via wireless technologies that do not interfere with legacy or Wi-Fi technologies.
Our Supercombiner is the size of a large splitter and has been tested to be compatible with all existing technologies
that utilize the same coax cable as the Xtender does.
You can play one or up to three sources at a time.
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
5
BOCS Media Hub
Business Case I
Existing Home Market
Economy is in the dumps. Sales are down. New Home Construction has vaporized.
XTENDING AV SOURCES AND
Used to be that we were scheduled at least two weeks out and we could barely keep stock on the vans which were always
E N TE R TA I N M E N T P R O G R A M S
a mess because we didn’t have time to clean them out for months on end, as was the shop. Well recently the crews find
BOCS Media Hub allows you to share
out when they come to work if it will be a full day or no work at all, the warehouse has enough stock, the vans are incredi-
connected sources with any TV in the
bly clean and organized as is the shop because we are trying to find things for the installers( that are left) to do. We need
home. If you can watch it, if you can
to keep the experienced installers on staff as we try to make the change from mostly new construction to mostly retro-fit
listen to it, if you can play it and if you
installs because we have figured out that the new housing market will for the most part be non-existent for the next 18
can download it, then you can Xtend
months.
It. Use the Bocs Media Hub to watch
These are tough times there is no doubt. We at BOCS are in the position to help. We have a product that will allow you to
your downloaded or stored movies on
go out and contact your client base and farm some business where there would otherwise be none, and there would be no
any tv in any room.
reason to contact them otherwise.
Potential Revenue From Existing Warm Leads- Your Customer Files!
S I M P L E R E M O TE
You have them. They are the ones that gave you glowing reviews when you put in their system a while back. They could
Three buttons. Red, Green and Blue is
not believe how great the install was, and how wonderful the system looks and sounds. They love their system as it
all it takes to gain access to your
stands, but what if you could go back to them and let them know there is a system you can install for them that will, in most
favorite device. No complicated menus
instances, only take an hour, and which will allow them to distribute the DVD/Blu-ray, DVR/TiVo®, iPod Dock, etc. you put
to navigate. No complicated
in their main system to every TV in the home and control those sources from any room with a TV in it?
programming. Just three easy to see
BOCS Media Hub is that system. For what it cost them for that A/V surround sound receiver you sold them, you can give
buttons. Red, Green and Blue, that’s
them access to the media sources they can currently only enjoy in the main room. You can offer them the flexibility and
it!
convenience of pausing there show whether it be on DVR or DVD in one room, and resuming in any other room of there
choice that has a TV wherever and whenever they want.
NO NEW W IRING
The Power of One
BOCS Media Hub uses the existing
BOCS Media Hub makes it easy for you. You order one SKU and receive everything you need for the installation. Add as
coax cable in your home to send video
many extra remotes for the rooms with existing TVs as you need and you are ready to give your customer a new experi-
and Dolby Audio 5.1 to any and all
ence that they will be telling all of their friends and family about which might just have your phone ringing in these slow
your TVs. What’s even better is that it
times!
doesn't cost you any more to add
How We Make It Easy For You
more televisions—just simply connect
What makes our system so installer friendly? There are several things about our system that should get you in and out of
your TV to the coax cable and pro-
your customer’s home in about an hour (dependant on the existing system and wiring infrastructure).
gram your BOCS remote and away
First, we live on the existing coax distribution in the home. Doesn’t matter If it is RG59 or RG6, we work on both. No New
you go. Its that easy!
Wires! This allows you to go back to all of those homes you have wired in the past and talk to customers about BOCS.
Second, we supply everything you need (in the wiring kit) to do the basic hook up. From the A/V cables to the IR bugs,
from the cable tester to the F-81 terminators, you are covered.
Third, we have 24/7/365 tech support in the event you need help with installation or product questions. There will be some
situations in which you will need some additional pieces and parts to complete a successful installation and we are here to
give you guidance as we have seen most variations. We have a “crash kit” available that will help you in these situations.
6
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
BOCS Media Hub
Business Case II
Structured Wiring Market
Xtender Opens Existing and Structured Wiring Home Market for Integrators
Using the Media Hub from BOCS enables a rich new realm of possible upgrade offerings for your structured wiring installations. Now going back to your existing installations is a snap. Literally install the BOCS Supercombiner into your structured wiring cabinet and connect to your video distribution splitter and you have instantly created the necessary wiring
system for your Media Hub. Plug in the Media Hub where all your components reside, program your remote and you have
instantly given your homeowner the ability to have a whole home distributed audio and video experience they will come to
appreciate for years to come.
Whole Home AV Distribution is now more popular than ever and with the BOCS Media Hub connecting and sharing your
existing devices has never been so easy.
Media Hub and Structured Wiring Diagram
The BOCS Media Hub system
uses the Cables already in
your home to create three new
TV channels. RED, GREEN,
and BLUE. Plug a TiVo® into
the RED channel, then in your
bedroom simply press the RED
channel button and you instantly see the TiVo® on that
bedroom TV. You now have
full control of the TiVo® even if
your bedroom is on the other
side of your home from where
the Xtender® is located. Pick
anything else to plug into the
Green and Blue channels The
secret of the remote control is
its ability to wirelessly control
your devices from across your
home.
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
7
BOCS Media Hub
Business Case III
BOCS vs. Traditional RF Modulation
RF Modulation was cool, in the 80’s
Dinosaur Installation
Used to be that, other than the retrofit installation aspects, RF modulation was pretty strait forward.
You ran a new RG6 line from the modulator to the coax distribution splitter, hooked up your source(s)
In order to accomplish
to the modulator(s), picked the channel(s) your customer decided he didn’t mind loosing, and assigned
(somewhat) what the BOCS
them to the output of the modulator. You then showed your customer which channel to tune in to watch
Xtender will do with an old style
his modulated, mono audio source and life was good. Sort of.
modulator system, you will need
to go through the following
“What’s that? You want to control your sources remotely” mister customer? I can do that for you. All I
steps:
need to do is add a bunch of parts at both ends of the cable runs, and some really ugly IR targets in
your remote rooms, and you will be set. Remember to always bring your remote from room to room,
Purchase the following pieces
or we can sell you some additional remotes to get you taken care of. These are IR remotes so be sure
individually:
there isn’t a lot of stray sunlight in the room or it will lock up your IR system and it will not function. Oh
and I’ll need to show you how to adjust your modulator when it starts drifting off the channel I set up
(1) four input modulator. (3)
for you. They do that you know.
Universal RF remote controls
(100’ range limit). (1) RF to IR
base station (must be addressable). (1) notch filter. (1) RF
As you can see, this system, while functional, has not changed much in the past thirty years. There have
been improvements such as digital tuning, stereo audio, and RF remote control systems, but other than
that, things have remained the same, most critically, the way and which channels are used to modulate
amplifier (to boost modulator
on.
signal). (3) A/V cables. (3) IR
bugs
Cable TV and The Death Of Modulators
Retro fit a new coax line from
While the modulator technology hasn’t changed much, Cable TV continues to change. Adding more
modulator location to RF distri-
channels up the bandwidth has necessitated going back to the customer’s home and re-assigning the
bution splitter (may not be able
channels that they were originally modulated on. Due to harmonics created at the lower frequencies
to get there)
which duplicate themselves every 100MHz up the frequency range, and the introduction of digital
cable, the customer can now loosing from six to twenty desirable channels. Some of these channels are
Program remotes individually
the coveted HD channels they pay so dearly for!
(might be able to clone)
Enter BOCS Media Hub. A New Way of Thinking. A New Way of Doing Things.
Plan on spending 4 to10 hours
on the job to install and trouble
Our engineers at BOCS did not come from within our industry. They were not even aware that there
shoot the system.
was product on the market from Channel Plus and the like that would accomplish somewhat what they
were trying to achieve. They wanted a system that would allow media distribution to any TV in a
That’s what it will take to put
home with out complication. It had to be straight forward in both installation and use. The BOCS Me-
old technology in your cus-
dia Hub accomplishes both of these criteria and more.
tomer’s home.
8
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
BOCS Media Hub
When you buy a BOCS system, you get everything you need to do a complete installation in about an
hour. You buy one SKU. This comes with a BOCS Supercombiner, BOCS base unit, a wiring kit and an
RF learning remote control. You can purchase as many more remotes as you have TVs in the home.
The Supercombiner contains a proprietary notch filter that allows sending the signal to three unused
Considerations
channels in the FM band without the harmonics issue that plagues RF modulation. You connect the whole
house RF splitter to the Supercombiner to distribute to all of the TVs throughout the home.
If the home is old and has
RG59, you will not be able to
The BOCS Base Unit is where you hook up your three sources to be distributed to the rest of the home,
install the old style modulator
and where you plug in the IR bugs to control those sources. You use the existing coax line to send the
system due to limited bandwidth
signal from the BOCS Base Unit to the Supercombiner.
of the cable. This is not an issue
with BOCS Media Hub.
The Wiring Kit supplies the color coded AV interconnects, IR bugs, a short piece of terminated RG6
coax, and a cable tester. Everything you need to connect the system.
Your customers have to remember the channel #s the signals
The RF remote is the centerpiece of our system. It allows control of the sources from 120’ (up to 200’
are modulated on with the old
with optional repeater) away, and because it is RF, its functionality is not affected by LCD or Plasma
style modulator system. With
IR noise, nor is it affected by sunlight. The remote contains “cave man” programming simplicity.
BOCS, Red, Green, Blue are all
Basic programming involves three simple steps:
1) pair each remote to Xtender base
you have to press on the remote
to view and control your
sources.
2) enter code for TVs at each TV location
3) enter codes for each of the three sources (red, green, blue) on any one remote
That’s it. You’re done. Clean install. Simple functional system. Happy customer. Move on to the next.
Oh and if your customer has other equipment such as an audio receiver, you can program those as
well. They can now use one remote for the entire system!
The old style modulator is not
retro-friendly. You will have to
retro at least one additional
line. With BOCS, you add one
6” wire (supplied) at the Super-
Traditional
Xantech
CAT 5 IR & RF
Modulator
combiner location and you are
set in most instances.
In most cases, the BOCS Media
Hub install takes about an hour
from physical set up through
programming. Schedule two to
four installs in a day!
With the BOCS Xtender, you
don’t have to explain to the
customer why and which channels they will be loosing.
All information contained in this Application Note is subject to change without notice. All rights reserved. Copyright 2008 BOCS Inc.
9
BOCS Media Hub
Application Note
BOCS Media Hub in a Structured Wiring System
T O D A Y ’ S TE C H N O L O G Y
With so many choices in digital
•
Easy Installation at the beginning of the
CATV feed.
•
Simply connect Supercombiner to existing
splitter and instantly create your
Media Hub Video Distribution System
•
Program sources into one remote, program
local TVs into additional remotes and programming is complete
•
Adjustable modulation level - up to
+30dBmV directly from remote controls
•
Universal (7 device) RF remote control w/
full UEI Infra-red Database controls over
2,000 devices
•
•
Professional cable finder included
entertainment, only one company
has delivered a solution that takes
into consideration all the devices we
use in our homes. Now, BOCs has
enabled all your AV gear to be used
by everyone regardless of location
of the device. Every device provides
a whole home entertainment experience for the entire family to enjoy.
Optional Wall-wart “hideaway” repeater
extends remote control range by up to 2X
BOCS REMOTE
•
IR Learning Capability
•
900Mhz ISM band two way
data link from Remote to
Xtender
•
Common Application Capability using the BOCS Media Hub
Applications
Description
Whole House iTunes®
Connect your Apple TV into the BOCS Media Hub and watch
and access iTunes from any television connected via coax in
the home. Watch on one or watch on all—it doesn't matter.
Whole House iPod®
Plug your iPod into the BOCS Media Hub and watch your
favorite movie, listen to your playlists, play a song or have
your family photo album play on one or all televisions in the
home.
Whole House TiVo® and DVR
Use the Media Hub to play back your recorded programs and
TV shows on any television in any room.
Whole House Baby Monitor
Never be more than one button away from keeping tabs on
your baby with the Media Hub. Just connect the Baby Monitor
and we will display the image on every television in the home.
Whole House BluRay®
Watch your BluRay in the Living Room on your HDTV and send
the Composite Video and Stereo out to every other TV in the
Home
Whole House Cable or Satellite TV
Watch your programming in another room, listen to your favorite cable/satellite radio channel on one or all televisions.
Up-sell opportunity - a new
remote for every room of the
home
PROFESSIONAL
INSTALLATION
Typical installations will vary from
between 2-3 hours for an existing
home, however, Structured Wiring
Installations can be installed in under one hour.
For more information on any of our
products or services please visit us
on the Web at: www.bocsco.com
BOCS
1685 38th Street Suite C-4
Boulder, Colorado 80301
303.442.6700
10
Xtender® and BOCS™ are trademarks of Broadcast over Cable Systems Inc. TiVo® is a registered trademark of TiVo Inc.
Apple TV, iTunes and iPod are registered trademarks of Apple Inc. Blu-ray Disc™ Logo is the property of the Blu-ray Disc Organization. All Rights Reserved.
©2008
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