Writing a press release The first paragraph of your press release telling people about your campaign should answer the 5 Ws: Who (is involved)? What (is happening)? Where (is it happening)? Why (are you running a campaign)? When (day, date, time)? It should also answer the three questions readers always ask when looking at a news story: What’s new? What’s different? Why do I care? By the end of the paragraph, your reader should know the basics of the story and want to read more. The editor in a newspaper or magazine is the person who decides what goes into the paper so be sure to o Try to use an attention grabbing head line - one that attracts attention to your story and invites the editor to keep reading. o Don’t hold back an interesting or important piece of information until the end! A press release isn’t a murder mystery - the editor doesn’t want to wait until the end to find out the whole story. o All the main points should be in the first paragraph, the following paragraphs should give more detail and answer questions. You should write your release so that, even if it were to be cut after the first paragraph (or the second, third, fourth, fifth or sixth) it would make complete sense as a story. After all, if a bigger story breaks and your release has to be edited at the last minute, it could very well end up having the last few paragraphs chopped off! There may be people who will ask questions about your campaign and your one good idea, so make sure to include your teachers contact details at the end of the press release to answer any questions that may arise. Remember the 5 W’s! Find out who to send your press release to by calling your local paper or radio station.
* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project