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World Power Lawn & Garden Equipment
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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
Table of Contents 2
List of Tables & Charts 3
Study Overview 4
Sample Text, Table
& Chart 5
Sample Profile, Table &
Forecast 6
Order Form 7
About Freedonia, Custom
Research, Related Studies,
Corporate Use License 8
World Power
Lawn & Garden Equipment
Industry Study with Forecasts for 2013 & 2018
Study #2542 | August 2009 | $5800 | 351 pages
The Freedonia Group
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Study #2542
August 2009
$5800
351 Pages
World Power
Lawn & Garden Eqiupment
Industry Study with Forecasts for 2013 & 2018
Table of Contents
Executive Summary
Market EnvironmenT
General....................................................... 4
World Economic Overview............................... 5
Recent Historical Trends............................. 5
World Economic Outlook............................. 8
Personal Income & Expenditure Trends............11
World Building Construction
Expenditure Trends.....................................16
World Demographic Outlook...........................17
Urbanization Patterns...................................19
Household Formation Patterns........................21
Lawn & Garden Equipment Pricing Patterns......23
Legal & Regulatory Issues.............................24
Technology & Product Innovation...................26
SUPPLY & DEMAND
General......................................................29
World Power Lawn & Garden
Equipment Production.................................30
Regional Sales Trends................................34
Products..................................................36
Lawnmowers.........................................37
Turf & Grounds Equipment......................39
Trimmers & Edgers.................................41
Other..................................................43
World Power Lawn & Garden
Equipment Markets.....................................45
Residential..............................................47
Commercial..............................................48
International Trade Flows..............................50
NORTH AMERICA
General......................................................53
United States..............................................57
Canada.......................................................63
Mexico.......................................................68
WESTERN EUROPE
General......................................................74
Belgium.....................................................79
France........................................................83
Germany.....................................................87
Italy..........................................................92
Netherlands................................................97
Spain....................................................... 101
Sweden.................................................... 105
United Kingdom......................................... 109
Other Western Europe................................. 114
ASIA/PACIFIC
General.................................................... 119
Australia................................................... 124
China....................................................... 128
India....................................................... 133
Indonesia................................................. 138
Japan...................................................... 143
New Zealand.............................................. 148
South Korea.............................................. 152
Other Asia/Pacific...................................... 157
OTHER REGIONS
Latin America............................................ 162
Brazil................................................... 167
Other Latin America................................ 172
Eastern Europe.......................................... 177
Hungary................................................ 182
Poland.................................................. 186
Russia................................................... 190
Other Eastern Europe............................... 194
Africa/Mideast........................................... 198
INDUSTRY STRUCTURE
General.................................................... 204
Industry Composition................................. 205
Market Share............................................. 206
Product Development.................................. 209
Manufacturing........................................... 211
Engine Production...................................... 213
Marketing................................................. 214
Distribution.............................................. 217
Financial Requirements............................... 219
Mergers, Acquisitions &
Industry Restructuring.............................. 220
Cooperative Agreements.............................. 223
List of Tables/Charts
Company Profiles
Alamo Group............................................. 228
Ariens Company......................................... 233
Bad Boy................................................... 236
Black & Decker.......................................... 238
Blount International................................... 240
Bosch (Robert) GmbH................................. 242
Briggs & Stratton....................................... 244
Bush Hog................................................. 251
China Changchun CHANLIN Group................. 252
Cifarelli SpA.............................................. 253
Country Home Products............................... 254
Dana Holding............................................ 256
Deere & Company....................................... 258
Draper Tools.............................................. 262
Eastman Industries..................................... 263
EMAK Group.............................................. 265
Excel Industries......................................... 268
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Page Fuji Heavy Industries.................................. 270
GGP Sweden.............................................. 272
Greenman Machinery.................................. 275
GWA International...................................... 276
Hoffco Comet Industries.............................. 278
Honda Motor............................................. 280
Husqvarna AB............................................ 284
Jenn Feng New Energy................................ 290
Jiangsu Linhai........................................... 291
Kawasaki Heavy Industries........................... 292
Kingfisher plc............................................ 294
Kohler Company......................................... 296
Kubota Corporation.................................... 299
Liaocheng Changchi Gardening
& Horticulture Machinery.......................... 302
Makita Corporation..................................... 303
Marunaka Limited...................................... 306
Maruyama Manufacturing............................. 307
Masport NZ............................................... 309
McLane Manufacturing................................ 311
Metalcraft of Mayville................................. 312
Mitsui & Company...................................... 314
Moridge Manufacturing............................... 317
MTD Products............................................ 318
Sears Holdings........................................... 324
Shandong Huasheng Zhongtian Machinery...... 327
Shenyang Hejin Holding Investment............. 328
STIHL Holding........................................... 330
Techtronic Industries.................................. 334
Tecumseh Products..................................... 337
Textron Incorporated.................................. 338
Toro Company............................................ 341
WOLF-Garten............................................. 347
Yangzhou Weibang Garden Machine............... 349
Zhejiang Kangli Industrial & Trading............. 350
Executive Summary
1 Summary Table....................................... 3
Market EnvironmenT
1 World Gross Domestic Product by Region...11
2 World per Capita GDP by Region..............13
Cht Relationship Between Power Lawn
& Garden Equipment Demand
Per Capita & GDP Per Capita, 2008........15
3 World Building Construction
Expenditures by Region......................17
4 World Population by Region....................19
5 World Urban Population by Region...........21
6 Number of Households by Region.............22
7 Power Lawn & Garden Equipment Pricing...24
(continued on next page)
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Study #2542
August 2009
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World Power
Lawn & Garden Eqiupment
Industry Study with Forecasts for 2013 & 2018
List of Tables/Charts
(continued from previous page)
SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment
Shipments by Region..........................32
Cht World Power Lawn & Garden Equipment
Shipments by Region, 2008.................32
Cht World Power Lawn & Garden
Equipment Share of Production
Increase by Region, 2008-2013............33
2 Power Lawn & Garden Equipment
Demand by Region.............................35
Cht World Power Lawn & Garden Equipment
Demand by Region, 2008....................36
3 Power Lawn & Garden Equipment
Demand by Type................................37
4 World Lawnmower Demand by Region.......39
5 World Turf & Grounds Equipment
Demand by Region.............................41
6 World Trimmer & Edger
Demand by Region.............................43
7 World Other Power Lawn & Garden
Equipment Demand by Region..............45
8 World Power Lawn & Garden Equipment
Demand by Market.............................46
9 Residential Power Lawn & Garden
Equipment Demand by Region..............48
10 Commercial Power Lawn & Garden
Equipment Demand by Region..............50
11 World Power Lawn & Garden
Equipment Net Exports.......................52
NORTH AMERICA
1 North America Power Lawn & Garden
Equipment Supply & Demand...............55
2 North America Power Lawn & Garden
Equipment Demand by Type & Market....57
3 United States Power Lawn & Garden
Equipment Supply & Demand...............60
4 United States Power Lawn & Garden
Equipment Demand by Type & Market....63
5 Canada Power Lawn & Garden
Equipment Supply & Demand...............66
6 Canada Power Lawn & Garden
Equipment Demand by Type & Market....68
7 Mexico Power Lawn & Garden
Equipment Supply & Demand ..............71
8 Mexico Power Lawn & Garden Equipment
Demand by Type & Market...................73
WESTERN EUROPE
1 Western Europe Power Lawn & Garden
Equipment Supply & Demand...............77
2 Western Europe Power Lawn & Garden
Equipment Demand by Type & Market....79
3 Belgium Power Lawn & Garden
Equipment Supply & Demand...............81
4 Belgium Power Lawn & Garden Equipment
Demand by Type & Market ..................83
5 France Power Lawn & Garden
Equipment Supply & Demand...............85
6 France Power Lawn & Garden Equipment
Demand by Type & Market...................87
7 Germany Power Lawn & Garden
Equipment Supply & Demand...............90
8 Germany Power Lawn & Garden Equipment
Demand by Type & Market...................92
9 Italy Power Lawn & Garden
Equipment Supply & Demand...............95
10 Italy Power Lawn & Garden Equipment
Demand by Type & Market...................97
11 Netherlands Power Lawn & Garden
Equipment Supply & Demand...............99
12 Netherlands Power Lawn & Garden
Equipment Demand by Type & Market.. 100
13 Spain Power Lawn & Garden
Equipment Supply & Demand............. 103
14 Spain Power Lawn & Garden Equipment
Demand by Type & Market ................ 105
15 Sweden Power Lawn & Garden
Equipment Supply & Demand............. 107
16 Sweden Power Lawn & Garden Equipment
Demand by Type & Market................. 109
17 United Kingdom Power Lawn & Garden
Equipment Supply & Demand............. 112
18 United Kingdom Power Lawn & Garden
Equipment Demand by Type & Market.. 114
19 Other Western Europe Power Lawn &
Garden Equipment Supply & Demand... 116
20 Other Western Europe Power
Lawn & Garden Equipment
Demand by Type & Market................. 118
ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden
Equipment Supply & Demand............. 122
2 Asia/Pacific Power Lawn & Garden
Equipment Demand by Type & Market.. 124
3 Australia Power Lawn & Garden
Equipment Supply & Demand............. 126
4 Australia Power Lawn & Garden Equipment
Demand by Type & Market................. 128
5 China Power Lawn & Garden
Equipment Supply & Demand............. 131
6 China Power Lawn & Garden Equipment
Demand by Type & Market................. 133
7 India Power Lawn & Garden Equipment
Supply & Demand............................. 136
8 India Power Lawn & Garden Equipment
Demand by Type & Market................. 138
9 Indonesia Power Lawn & Garden
Equipment Supply & Demand............. 141
10 Indonesia Power Lawn & Garden
Equipment Demand by Type & Market 143
11 Japan Power Lawn & Garden
Equipment Supply & Demand............. 146
12 Japan Power Lawn & Garden Equipment
Demand by Type & Market ................ 148
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Page 13 New Zealand Power Lawn & Garden
Equipment Supply & Demand ............ 150
14 New Zealand Power Lawn & Garden
Equipment Demand by Type & Market.. 152
15 South Korea Power Lawn & Garden
Equipment Supply & Demand............. 155
16 South Korea Power Lawn & Garden
Equipment Demand by Type & Market 156
17 Other Asia/Pacific Power Lawn & Garden
Equipment Supply & Demand............. 159
18 Other Asia/Pacific Power Lawn & Garden
Equipment Demand by Type & Market.. 161
OTHER REGIONS
1 Latin America Power Lawn & Garden
Equipment Supply & Demand............. 165
2 Latin America Power Lawn & Garden
Equipment Demand by Type & Market 167
3 Brazil Power Lawn & Garden
Equipment Supply & Demand............. 170
4 Brazil Power Lawn & Garden Equipment
Demand by Type & Market ................ 172
5 Other Latin America Power Lawn & Garden
Equipment Supply & Demand............. 175
6 Other Latin America Power Lawn & Garden
Equipment Demand by Type & Market 177
7 Eastern Europe Power Lawn & Garden
Equipment Supply & Demand............. 180
8 Eastern Europe Power Lawn & Garden
Equipment Demand by Type & Market.. 182
9 Hungary Power Lawn & Garden
Equipment Supply & Demand............. 184
10 Hungary Power Lawn & Garden Equipment
Demand by Type & Market ................ 186
11 Poland Power Lawn & Garden Equipment
Supply & Demand............................. 188
12 Poland Power Lawn & Garden Equipment
Demand by Type & Market................. 189
13 Russia Power Lawn & Garden
Equipment Supply & Demand............. 192
14 Russia Power Lawn & Garden Equipment
Demand by Type & Market................. 194
15 Other Eastern Europe Power Lawn &
Garden Equipment Supply & Demand... 196
16 Other Eastern Europe Power Lawn & Garden
Equipment Demand by Type & Market.. 198
17 Africa/Mideast Power Lawn & Garden
Equipment Supply & Demand............. 201
18 Africa/Mideast Power Lawn & Garden
Equipment Demand by Type & Market.. 203
INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment
Sales by Company, 2008.................... 206
Cht World Power Lawn & Garden Equipment ...... Market Share, 2008.......................... 207
2 Selected Acquisitions & Divestitures....... 222
3 Selected Cooperative Agreements........... 225
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Study #2542
August 2009
$5800
351 Pages
World Power
Lawn & Garden Eqiupment
Industry Study with Forecasts for 2013 & 2018
Despite a sluggish outlook in the shorter term, the bedrock US market will provide the best opportunities, accounting for about one-half of additional demand generated between 2008 and 2013.
Global demand for power lawn and
garden equipment is projected to expand
2.8 percent annually through 2013 to
$18.4 billion. Despite a sluggish outlook
in the shorter term, the bedrock US
market will provide the best opportunities, accounting for slightly over one-half
of the additional demand generated
between 2008 and 2013. Recovery in
US demand will reflect a turnaround in
the current housing crisis, as well as
consumers’ continued enthusiasm for
lawn care. US power lawn and garden
equipment sales will also benefit from
the introduction of improved products,
such as cordless electric models.
Western regions to
remain dominant markets
On a regional basis, North America and
Western Europe will continue to be the
dominant markets, together comprising
over 85 percent of demand in 2013.
Consumers in these developed nations
have high per capita income levels which
allow for discretionary purchases such
as power lawn and garden equipment.
These areas are also home to the vast
majority of the world’s golf courses,
which are major consumers of power
lawn and garden equipment.
Despite its large population and aboveaverage per annum growth, Asia will
remain a relatively small market for
power lawn and garden equipment.
North America
60%
($16 billion)
Western Europe
27%
Asia/Pacific 6%
Other Regions 7%
Demand throughout much of the region
is limited by low income levels, with most
consumers unable to afford power lawn
and garden equipment for home use.
Low wages also dampen professional
demand, since the low cost of labor
encourages the use of manual equipment in landscaping applications. Even
Japan, a prosperous nation, is a relatively small market, since most Japanese
homes do not have yards of sufficient
size to justify the use of power equipment.
Lawnmowers to continue
as largest product segment
Lawnmowers will continue to be the
largest product segment, benefitting from
Click here to purchase online
Page World Power Lawn & Garden
Equipment Demand, 2008
photo: Black & Decker
Global demand to rise
2.8% yearly through 2013
their wide use in both residential and
commercial applications. Turf and
grounds equipment is expected to post
gains, due to continuing growth in the
number of professional landscapers in
many countries worldwide. Trimmers and
edgers, like lawnmowers, will benefit
from their widespread use in both
residential and commercial markets.
However, value gains for trimmers and
edgers will be limited by intense price
competition from China. Other products,
which include rotary tillers, leaf blowers,
snow throwers, parts and accessories,
will benefit from rising standards of living
in developing nations.
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Study #2542
August 2009
$5800
351 Pages
World Power
Lawn & Garden Eqiupment
Industry Study with Forecasts for 2013 & 2018
Sample Text,
Table & Chart
TABLE V-9
ITALY -- POWER LAWN & GARDEN EQUIPMENT
SUPPLY & DEMAND
Item
1998 2003 2008 2013 2018
Gross Domestic Product (bil 2007$) 1588 1713 1790 1835 1965
$ GDP/capita2781029690303903121033650
asia/pacific
Population (million persons) 57.1 57.7 58.9 58.8 58.4
India: Demand by Type & Market
urban % of total population 67.1 67.4 68.1 69.0 70.4
India comprised a $45 million market for power lawn and garden
persons per household 2.7 2.6 2.5 2.4 2.3
equipment in 2008. Demand gains were especially strong from 2003
to 2008 as both real GDP and income levels in India increased at robust
Urban Population (million persons) 38.3 38.9 40.1 40.6 41.1
rates. Demand for power lawn and garden equipment in India has
been
driven by infrastructure development, which has boosted construction
Households (million) 21.3 22.5 24.0 24.9 25.8
spending. While the use of power equipment in India is rather low,
the
$ lawn & garden equip/household
13
15
15 17
19
vast size of the nation (over 1.1 billion in population) suggests signifi
cant upside potential.
Lawn & Garden Equip Demand (mil $) 285 330 370 420 490
Demand for power lawn and garden equipment is dominated bynet exports 320 450 550 650 750
the professional market. Despite growth, household penetration of
power lawn and garden equipment is extremely small, a function Lawn
of the & Garden Equip Shpts (mil $) 605 780 920 1070 1240
high degree of poverty characterizing vast segments of the population.
Moreover, although India is home to several large cities (e.g., Delhi,
Mumbai), about 70 percent of the population continued to live in rural
areas in 2008, a further drag on potential development of power lawn
and garden markets in the country. Spotty electricity distribution and
fairly low standards of living in many areas of India work to restrain
demand in residential applications.
sample
table
sample
text
High poverty rates affect power lawn and garden equipment
demand not only in the consumer market, but also in the professional
CHART
sector. Unlike in developed countries, the cost of labor
is veryVIII-1
low.
Therefore, there is less incentive for professionals to purchase labor-savPOWER
LAWN
& GARDEN
ing devices such as power lawnWORLD
and garden
equipment.
Tasks
such as EQUIPMENT
MARKET
SHARE,
2008
grass cutting are still widely performed by laborers
with manual
blades
billion)
or mowers. However, opportunities will exist in the($16.1
professional
market
in the golf sector. Once very rare, the number of golf courses in the
nation reached over 190 in 2008. The number is expected to rise, as
developers integrate golf courses into real estate projects.
The market for power lawn and garden equipment in India is projected to rise at a 7.6 percent annual pace through 2013 to $65 million,
M a rke t
136
O th e rs
48%
L e a d e rs
52%
sample
chart
Copyright 2009 The Freedonia Group, Inc.
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Page 18%
H u sq v arn a
17%
D eere
10%
T o ro
7%
M T D P ro d u ct s
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Study #2542
August 2009
$5800
351 Pages
World Power
Lawn & Garden Eqiupment
Industry Study with Forecasts for 2013 & 2018
Sample Profile,
Table & Forecast
TABLE V-10
ITALY - POWER LAWN & GARDEN EQUIPMENT
DEMAND BY TYPE & MARKET
(million dollars)
Item
1998 2003 2008 2013 2018
Lawn & Garden Equipment Demand 285
By Type: Lawnmowers 140
Turf & Grounds Equipment 15
Trimmers & Edgers 25
Others 105
By Market:
Residential 190
Commercial
95
COMPANY PROFILES
330
370
420
490
165
20
30
115
180
30
35
125
200
35
40
145
sample
table
230
40
45
175
210
120
235
135
265
155
305
185
Masport NZ Limited
1-37 Mount Wellington Highway
Panmure
Auckland
New Zealand
64-9-571-1200
http://www.masport.com
sample
profile
Annual Sales: US$90 million
(estimated)
Employment: 300 (estimated)
Key Products: walk-behind and riding mowers, chipper/shredders,
blowers and blower/vacuums, cultivators & line trimmers/brush cutters
Masport manufactures and markets a range of home and garden
products, including lawn mowers, barbecues and patio heaters. The
Company is owned by a private investor.
The Company is active in the world lawn and garden equipment
industry through the production and marketing of a range of items. In
June 2007, a private investor purchased Masport from Goldman Sachs
JBWere Pty Limited (Australia), a subsidiary of Goldman Sachs &
Company (US), for US$32 million. The Company markets its tools
through three product lines: MASPORT, MORRISON and MERCURY.
MASPORT products comprise chipper/shredders and walk-behind
mowers. The MORRISON line includes walk-behind mowers, chipper/
shredders, blowers and blower/vacuums, cultivators, and line trimmers/
brush cutters. Masport markets riding mowers via the MERCURY line.
“Shipments of power lawn and garden
equipment from factories in Italy are
projected to rise 3.1 percent annually
through 2013, reaching $1.1 billion. The
nation’s trade surplus will widen as power
lawn and garden equipment demand accelerates in a number of export markets.
However, shipment gains will be limited
to some extent by the maturity of the
domestic market and by continuing stiff
competition from foreign producers.”
--Section V, pg. 94
MASPORT mowers comprise SERIES 18, SERIES 19, and
MAXICUT types. SERIES 18 mowers are manufactured with engines.
309
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INDUSTRY MARKET RESEARCH FOR BUSINESS LEADERS, STRATEGISTS, DECISION MAKERS
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#2469.................... 03/2009..................... $4600
Power & Hand Tools
US power and hand tool demand will grow 3.3%
annually through 2012. Gains will be driven by continued consumer interest in DIY and home remodeling
activities, the ongoing introduction of new products
and a recovery in the professional construction
market. Power tools will continue to outpace hand
tools, especially cordless electric types. This study
analyzes the $12.3 billion US power and hand tool
industry, with forecasts for 2012 and 2017 by product
and market. It also evaluates market share and
profiles industry players.
#2432.................... 12/2008..................... $4700
Page 8
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Click here to visit freedoniagroup.com
The Freedonia Group, Inc. 767 Beta Drive • Cleveland, OH • 44143-2326 • USA • Web site: www.freedoniagroup.com
Tel US: 800.927.5900 or +1 440.684.9600 • Fax: +1 440.646.0484 • e-mail: info@freedoniagroup.com
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