Samsung | SUR40 | Samsung SUR40 with Microsoft® PixelSense™

Samsung SUR40 with Microsoft® PixelSense™
Samsung SUR40 with Microsoft® PixelSense™
Bring people together to connect, learn, and decide using touch and everyday object.
Engage audiences with immersive touch
Change the way business attracts and serves
Make new connections
The use of digital signage technology has made clear the
importance of intimate contact with customers closer to the
point of sale. Now interactivity has become one of the most
important functions of digital signage. Interactivity combines
touch and gesture technology with vivid, transparent images
and large-scale displays. Technology once seen only in
futuristic movies is becoming part of everyday life.
In hospitality, retail, healthcare, professional services and
the public sector, businesses are realizing the potential of
digital displays to transform user experience. Interactive
displays can engage customers and also help companies
encourage teamwork, enhance learning and boost employee
SUR40 uses Microsoft® PixelSense™ technology, a visionbased system that responds to touch and objects, to create
a new information experience. In January 2012, SUR40
was recognized for outstanding design and engineering
as a “Best of Innovations” award winner at the Consumer
Electronics Show.1
Samsung SUR40 with Microsoft® PixelSense™ provides an
innovative way to bring people together to connect, learn
and buy using touch and everyday objects. Its multitouch,
multiuser capabilities make it a valuable tool for commercial
and public sector organizations. Used as a table with
optional legs, on a wall or within an enclosure, SUR40
serves as a centerpiece for sharing information. With
SUR40, companies can:
Connect using advanced technologies in a thin
Make content more engaging and learning more
interactive. Firms can provide exciting ways for users
to play with branded applications, and use rich visualizations to stimulate learning and teamwork.
Plan and simulate. Companies can create near realtime models, visualizations, simulations and calculations.
Communicate and connect. Users can find and send
information more efficiently on intriguing displays that
can feature maps, directories and more.
Transform the shopping experience. Shoppers can
connect to personalized recommendations, product
comparisons and services.
SUR40 is a 40-inch interactive touch PC with a narrow bezel
that can be mounted or enclosed virtually anywhere a business wants to connect it. With Microsoft® PixelSense™
technology, SUR40 can be customized to recognize unique
IR tags and even detect physical objects placed on its
Responds to touch and other gestures
SUR40 responds to many user gestures and can interact
with real-life objects. For example, users can brush or sweep
their hands across the surface to move content objects or
interact with displays. Applications like Water Attract can
conform and react to objects by bouncing off or moving
around them to create ripples and other responses.
Figure 1. With multitouch, multiuser capabilities, SUR40 can change the way
people collaborate.
Figure 2. SUR40 creates an immersive environment that responds to and
interacts with users.
Interact with objects and gestures.
Provide a stunning, immersive experience for
In addition to object recognition, SUR40 can see and react
to more than 50 points of contact simultaneously from multiple
users. Groups of users can play games, manipulate content
and images, and create special effects. SUR40 can be used
as a table, or mounted vertically or horizontally to fit most
With rich color saturation from a full high definition (FHD)
display, SUR40 helps captivate and delight audiences.
Accelerated graphics, a crystal-clear LCD display and
four-speaker surround sound help grab user attention.
Durable and designed for public use, SUR40 benefits
from Samsung expertise in visual display design.
Enjoy exceptional connectivity and digital device
SUR40 features a wide range of connectivity options,
including High Definition Multimedia Interface (HDMI),
802.11n, Ethernet and Bluetooth. Four Universal Serial Bus
(USB) ports enable connections to peripherals, including bar
code scanners, video cameras, laptops, printers and more.
Recognize and respond to real-world objects with an
exclusive vision system
PixelSense™ provides the technology behind the physical
object recognition capabilities of Samsung SUR40. A
Samsung LCD panel with integrated sensors and a background of image retention (IR) LED screens creates a
feature-rich vision system that responds to surface objects.
Installation of Corning® Gorilla® Glass helps protect SUR40
from damage, including water immersion.2
SUR40 recognizes tagged objects such as business reward
cards, coupons, flyers and much more. Businesses can write
applications that react to tagged objects in many ways. For
example, hotel guests can check out or see maps and other
information with a swipe of a key card. Shoppers can place
items on the interactive surface to retrieve recommendations,
see related items or check stock availability.
Figure 3. Businesses can connect SUR40 to a wide range of peripheral devices.
Businesses can also install applications that enable information sharing between Internet- and Bluetooth-enabled devices.
Content on the SUR40 can then be dragged and dropped
to mobile devices, tablets and laptops placed on its surface,
and vice versa.
Protection glass
LCD glass panel
with integratedsensors
Optical sheets
Backlit with visible
and IR LEDs
Embedded PC
Figure 5. PixelSense technology illuminates objects using a combination of
integrated sensors and IR LEDs.
Figure 4. SUR40 supports development of drag-and-drop connectivity with devices.
Engage customers at the point of sale
to encourage additional purchases.
Build business applications with streamlined
development tools
Deploy to the enterprise level with greater
Microsoft Surface® 2.0 SDK is an essential component of
SUR40. The software development kit (SDK) enables software developers to take advantage of PixelSense technology to create applications that run on SUR40 and other
Windows® 7 devices. With support for Microsoft Windows 7
Professional for Embedded Systems (64-bit), developers
can create and test applications on a Windows 7 touch
Enterprise administrators can manage applications and content on SUR40 remotely for greater business control. When
installed at customer or employee locations, basic settings
can be controlled by venue staff. Volume, brightness and
input source can be safely adjusted without interfering with
delivered content.
The Microsoft Surface 2.0 SDK builds upon the following
application programming interfaces (APIs) and developer
Businesses of many types can use SUR40 to help boost
customer satisfaction and retention. For example, hotel
guests can view available room types, review amenities and
explore properties. Retailers can provide a rich, assisted
sales experience while giving customers more control over
their purchases.
Transform customer experiences and boost sales
Microsoft .NET Framework 4.0
Windows Presentation Foundation
XNA Runtime 4.0
Windows PowerShell™ scripts
Distributed Management Task Force (DMTF) Desktop
and Mobile Architecture for System Hardware (DASH)
Gaming and other immersive technologies can help make
customers feel welcome while encouraging additional sales
and other offers. Fun, engaging group experiences can help
companies deliver brand messaging at the point of sale or
use, encouraging retention.
The Microsoft Surface 2.0 SDK includes enhanced administrator tools for quicker configuration and smoother
integration with existing infrastructures. Administrators can
rapidly make changes to background images, enable and
deploy applications, and modify settings with additional
coding. Businesses can create and display applications with
Microsoft Windows PowerShell scripts. Applications can be
delivered to tables, counters, kiosks and walls.
Businesses see real impact
A popular casino and hotel chain created a suite of applications for connecting directly to customers at their properties. Tools include social networking among patrons, group
games and contests, and virtual tours of related properties.
Applications designed for object recognition help make
stays more enjoyable by recognizing brand objects and
offering customized discounts.
A premium health and beauty brand created a customized
shopping application that helped lift revenues. Customers can
place tagged objects onto the surface to access detailed
product information, reviews and how-to videos. The application includes a virtual shopping cart for faster ordering.
Financial services companies use SUR40 in retail banking
locations for a feature-rich experience. Several applications
help customers explore investment and account options
and meet staff. Interactive puzzles and games keep children
busy, while prize applications encourage new business.
Figure 6. Microsoft Surface 2.0 SDK helps companies deploy custom
applications in many different environments.
Provide a more productive IT
environment for employees.
Features and benefits
Move business applications into the real world
Windows 7 integration means employees can use SUR40
for unified communications and collaboration. Productivity,
business intelligence and many other critical applications
can be accessed and used more efficiently in group settings.
With SUR40, interactivity becomes the new standard for
information technology services. Touch and gesture technology, and object recognition help make IT less intrusive
in workspaces. Employees can concentrate on the work
they must complete instead of wrestling with hardware and
PixelSense helps bring modeling, planning and analytic
application objects to life. Instead of manipulating spreadsheets or databases, users can view simulations and
construct scenarios by moving objects. SUR40 is designed
to make the most of consultative environments such as
financial services and healthcare.
Slim design
The 40-inch large format display
is a mere 4 inches thick for
convenient placement almost
Microsoft® PixelSense™
Rich visualization, touch input
and object recognition help
provide immersive experiences.
Microsoft Surface 2.0 SDK and
Windows 7 Professional for
Embedded Systems
Powerful computing and
application development
capabilities help simplify
integration and management.
Bring critical intelligence, communications
and other applications to life for higher
Figure 7. Businesses can enable collaboration by bringing critical applications to life.
Transform environments and boost
productivity and return.
Deliver engaging user experiences
Samsung SUR40 with Microsoft® PixelSense™ can transform
user interactions with information while driving business
goals forward. Businesses can:
Provide imaginative, immersive environments for business and customer content
Enjoy installation flexibility that makes customer
engagement more versatile and less expensive
Enable higher productivity and increased returns with
holistic, innovative user experiences
Take the next step
For an overview of the many developer features, applications and application providers available for Samsung
SUR40 with Microsoft® PixelSense™, visit www.pixelsense.
com. To learn more about developing applications with
Microsoft® PixelSense™ technology,
Please visit to find
the samsung representative for your region.
Figure 8. Business capabilities can be brought to life for customers in virtually any
Samsung SUR40 with Microsoft®
Operating system
Windows 7 Professional for Embedded Systems (64-bit)
AMD Athlon X2 245e, 2.9 GHz, Dual Core
Panel size
40 in. diagonal
Protection glass
Corning® Gorilla® Glass
Display resolution
1,920 x 1,080 full HD, 1080p
Aspect ratio
Contrast ratio
4 GB, Double Data Rate (DDR) 3
AMD Radeon HD 6750, 1 GB Graphics Double Data Rate (GDDR) S
Hard drive
320 GB
300 candelas per square meter (cd/m2)
System management tools
DMTF DASH support
1 GB Ethernet, 802.11n, Bluetooth
Operating temperature
Max. ambient 86ºF (30ºC)
I/O ports
4 USB, 1 SD card reader
Audio out
HDMI, stereo RCA, 3.5 mm audio out x 2
Weight (with optional legs,
sold separately)
50.4 kg
Weight (stand-alone)
36.8 kg
Pre-installed software
Bing™ for Microsoft Surface
Legal and additional information
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in
semiconductor, telecommunication, digital media and
digital convergence technologies with 2011 consolidated
sales of US$143.1 billion. Employing approximately
222,000 people in 205 offices across 71 countries,
the company operates two separate organizations to
coordinate its nine independent business units: Digital
Media & Communications, comprising Visual Display,
Mobile Communications, Telecommunication Systems,
Digital Appliances, IT Solutions, and Digital Imaging; and
Device Solutions, consisting of Memory, System LSI and
LCD. Recognized for its industry-leading performance
across a range of economic, environmental and social
criteria, Samsung Electronics was named the world’s most
sustainable technology company in the 2011 Dow Jones
Sustainability Index. For more information, please visit
Copyright © 2012 Samsung Electronics Co. Ltd. All rights reserved. Samsung
is a registered trademark of Samsung Electronics Co. Ltd. Specifications
and designs are subject to change without notice. Non-metric weights and
measurements are approximate. All data were deemed correct at time of
creation. Samsung is not liable for errors or omissions. All brand, product,
service names and logos are trademarks and/or registered trademarks of
their respective owners and are hereby recognized and acknowledged.
Corning and Gorilla are trademarks of Corning Incorporated in the United
States, other countries, or both.
Microsoft, Bing, PixelSense, Surface, Windows and Windows 7 are
trademarks of Microsoft Corporation in the United States, other countries, or
1. James Maki, “Samsung SUR40 for Microsoft Surface Receives Best of
Innovations Aware at CES,” MSDN Blogs, 13 January 2012.
2. Gorilla Glass can protect Samsung SUR40 with Microsoft PixelSense from
water ingress up to one hour.
Samsung Electronics Co., Ltd.
416, Maetan 3-dong,
Suwon-si, Gyeonggi-do 443-772,
For more information
For more information about Samsung SUR40 with Microsoft
PixelSense , visit
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