BMP®41 Label Printer

BMP®41 Label Printer
BMP®41 Label Printer
One and Done.
PRODUCT DESCRIPTION
The BMP®41 Label Printer is Brady’s new mid-range portable label printer for on the job
labeling in electrical, telecommunications, voice & data communications, and general industrial
environments. It is a rugged, portable solution that gives you the versatility to create die-cut or
continuous labels up to 1” (25.4mm) wide, anywhere, anytime! Whether you are faced with
everyday jobs or one-off tasks, the BMP®41 is the one device for all of your labeling needs from wire marking and general ID to applications such as patch panel, terminal block, and more.
Get your labeling done easier and faster so you can get on with your day. You only need one
printer to print everything you need!
PRODUCT FEATURES & BENEFITS
The BMP®41 printer is designed with countless features to make sure users get their labeling
jobs done right, the first time. With built-in templates, smart-cell technology and the ability to
print both continuous and die-cut labels, the BMP®41 printer is the solution for all industrial
labeling needs. The BMP®41 does it all in die cut and continuous materials.
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Built to be rugged in any environment
o Drop-tested printer with rubber bumpers provides optimal protection and security
from falls and harsh conditions.
o Ergonomic center-balanced printer with grab-and-go ridged grip for solid handling
o Long life rechargeable battery, so you can always print when you need to
o Prints up to 250 labels per day for medium volume printing
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Designed to be Easy
o Large LCD back light display provides clear visibility
o QWERTY keypad, graphics library, hot keys and access menu functions quickly
o WYSIWYG (What you see is what you get) functionality means you can see what
you are printing and you’ll only need to print once
o Magnet accessory for hands free printing
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Engineered Long Lasting Material Quality
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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BMP41 Product Launch Brief, September
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Prints durable true-sized 1” (25.4mm) wide identification to maximize amount of
data
Take pride in your work with die-cut materials that make your job look uniform
and professional or with continuous materials to adjust your length
Print all of your needs with up to 10 different industry specified materials that last
Advanced All-in-One Cartridge System
o Smart-cell detection when the cartridge is loaded means
your label is automatically set up
o Ribbon match for maintaining print permanence
o Storage, transport, and use of multiple cartridges is easy
o Just pop cartridges in for quick supply changes and it is
easy to bring additional cartridges with you
o Pull tab on cartridge allows for one handed removal when
changing supplies
TARGET MARKETS & APPLICATIONS
Target Market
Electrical
Users
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Contractors
Installers
Maintenance Technicians
Panel Shops
Applications
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MAIN
Voice & Datacomm
Secondary
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Product ID
Work-in-Process
Panel ID
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Facility and safety
identification
including Lean
labeling
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IT/Network administrators
AV technicians
Installers
Design engineers
Manufacturing engineers
Manufacturing
supervisors
Facility managers
Plant managers
Lean and safety
coordinators
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Wire wrap ID
Self-laminating wire &
cable marking
Terminal block marking
Heat shrink sleeve wire
harness ID
Control and electrical
panel labeling
Wire flag labeling
Fuse box labeling
Component ID
Rating plate labeling
Basic cable ID
Cable and fiber optic flag
labeling
Patch panel labeling
Faceplate labeling
Workstation labeling
Punch block labeling
General equipment ID
Bar code labeling
Rating plate labeling
Serial plate labeling
Tamper resistant labeling
Indoor and outdoor
facility labeling
Graphic, instructional and
warning labels
Bin, storage and general
industrial labeling
Bar code labels for
drawers and shelves
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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BMP41 Product Launch Brief, September
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Visual equipment and
lean labels, 5S labels
Asset ID
PRODUCT LINE POSITIONING
The BMP41 is positioned between the BMP21 and the BMP51 Label Printers. It is a hand-held
device that combines the portability of the BMP21 with the feature set of the BMP51. From a
design perspective, the BMP41 has been built upon the BMP51 platform; these are the main
differences between both printers:
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Capable of printing up to 1” (25.4mm) wide
Reduced set of supplies (shared with BMP51/53, up to 1” (25.4mm) wide)
Will not offer networking or wireless functionality
There will be a new rechargeable battery pack
At launch, compatible with LabelMark 5.11
New Breakbox/Fuse box labeling feature Fall 2013, via firmware upgrade
Which printer to offer to a potential customer?
Selecting the best printer for a specific labeling requirement
is driven by what the application is for the end-user and
what type, size, color and quantity of labels they use.
Portability or connectivity options may be other deciding
elements.
Our portable printer selection guide helps customers with
the selection of the right portable printer for their specific
needs.
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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2013
BMP41 Product Launch Brief, September
BMP21
BMP41
BMP51 / BMP53
BMP71
• Continuous only 0.75”
width
• An entry level portable
label printer for on the
job labeling in
industrial
environments.
• Compact size and
easy to carry printer,
to be held and
operated by one hand.
• High quality, most
commonly used with
continuous materials
up to 0.75” (19.1mm)
wide. Over 50 stock
parts.
• Continuous and die
cut 1.0” width
• A mid-range portable
label printer for on the
job labeling in
industrial
environments.
• Cost effective labeling
solution, one device
for all labeling jobs.
• Easy to use and easy
to carry, with all the
latest features for
printing on the go (e.g.
large display, fast print
speed, label retaining
cutter, USB
connectivity)
• A large variety of high
quality continuous and
die-cut materials up to
1” (25.4mm) wide.
Over 100 stock parts
• Continuous and die
cut 1.5” width
• A powerful portable
printer for on the job
labeling in industrial
environments.
• Easy to use and easy
to carry, with all the
latest features for
printing (e.g. large
fisplay, fast print
speed).
• Connectivity and
networking optional
WiFi for wireless
printing, built-in
Bluetooth® technology
and simple to use
label design apps from
your Android smart
phone or tablet.
• A large variety of high
quality materials
including lab materials.
Over 200 stock parts.
• Continuous and die
cut 2.0” width, bulk
and custom.
• The most versatile
portable printer for on
the job labeling in
industrial
environments.
• Ease of use and
optimal efficiency,
helps you reduce
material waste, save
label making time, and
print crisp labels more
efficiently.
• The largest variety of
high quality continuous
and die-cut materials
in various types and
sizes, and an option to
have custom materials
created. Up to 2”
(50.8mm) wide. Over
400 stock parts
PRODUCT DETAILS
Printer configurations
The standard BMP®41 product is delivered in a cardboard box. The box contains:
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BMP41 printer
Battery pack
MC1-1000-595-WT-BK cartridge
USB cable
AC adapter
Product CD
Printer drivers CD
Quick Start Guide
Next to the standard product, a number of BMP41 kits have been created. These kits are
delivered with an easy to carry hard case and contain a selection of cartridges for specific
market applications:
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Hardcase
Electrical
Voice & Data Communications
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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2013
BMP41 Product Launch Brief, September
•
Facility Identification
Please refer to price list for more detailed information
Accessories
Customers can get a heavy duty magnet accessory for their
BMP41 printer (pictured right), allowing them to use it handsfree. In addition, the hard case as well as a battery quick
charger can be ordered separately.
Please refer to price list for more detailed information
Materials
The BMP41 prints on a range of die-cut and continuous materials up to 1” (25.4mm) wide. The
materials are delivered in the new eco-friendly cartridges that were introduced with the
BMP51/53 printers a few months ago. This new design uses less plastic and has a lower profile
and smaller footprint. A latch has been added to make removal of the cartridge from the printer
even easier.
Similar to BMP51/53 consumables, BMP41 consumables are part of the M-Series range of
cartridges. In fact, both printers share the same consumables!
Please note, however, that not all BMP51/53 consumables will work in the BMP41 printer.
BMP51/53 consumables larger than 1” (25.4mm) width as well as various BMP51/BMP53
consumables under 1” (25.4mm) will not function in the BMP41 printer (such as lab materials).
Please refer to the BMP51, BMP53 and BMP41 consumables compatibility document for more details
Software
The BMP41 printer is compatible with Brady’s LabelMark Software. Customers need to upgrade
to LM version 5.11 (or higher) to have full compatibility. Codesoft is compatible with patch found
on line.
Warranty
The BMP41 printer will be offered with a 2 year warranty! We are convinced that this will allow
us to be more competitive as customers evaluate their printer choices.
PRICING
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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2013
BMP41 Product Launch Brief, September
The BMP41 printer will be positioned at a very attractive and competitive price point, between
BMP21 and BMP51/53. The table below includes pricing for the printer, kits, and accessories:
Product
Catalog Number Number
Description
BMP41-KIT
133253 BMP41 LABEL MAKER STANDARD PACKAGE
BMP41-KIT-HC
133252 BMP41 STANDARD PACKAGE WITH HARD CASE
BMP41-BATT
133255 BMP41 BATTERY
BMP41-MAGNET 134176 BMP41 MAGNETIC ACCESSORY
BMP41-HC
133257 BMP41 HARD CASE
BMP41-360
133259 BRADY360 REPLACEMENT PROGRAM BMP41
BMP41-QC
133260 BMP41 EXTERNAL BATTERY QUICK CHARGER
BMP41-AC
133256 BMP41 AC ADAPTER
BMP41-USB
133258 BMP41 USB CABLE
BMP41-KIT-VD
133673 BMP41 DATACOMM STARTER KIT
BMP41-KIT-EL
133674 BMP41 ELECTRICAL STARTER KIT
133675 BMP41 FACILITY ID STARTER KIT
BMP41-KIT-GI
US List
Price
$299.00
$334.00
$85.00
$25.00
$50.00
$99.75
$99.00
$59.00
$16.95
$464.00
$508.00
$480.00
UOM
Quantity
EACH
KIT
EACH
EACH
EACH
EACH
EACH
EACH
EACH
KIT
KIT
KIT
1
1
1
1
1
1
1
1
1
1
1
1
Discount
Group
C
C
C
C
C
C
C
C
C
C
C
C
Please refer to price list for more detailed information on printer, consumables and accessories pricing.
LAUNCH ACTIONS
Launch support tools & activities
Next to this product launch brief, the following tools have been created to support you in selling
this product to potential customers:
• BMP41 product brochure, including product details as well as a full list of supplies
MS3324445
• BMP41 sell sheet to be used as a tool to introduce the product to interested prospects
• BMP41 introduction presentation
• BMP41 intro videos (General, Electrical, Datacomm)
• Portable printer selection guide
• BMP51/BMP53/BMP41 parts compatibility overview
• Xpert supplies to M series
• Price list
• Distribution tools including scrolling marquee, demo printer and webinars
• Tradeshow banners
The formal external launch will take place in September 2013. This will be done via:
• Press release
• Introduction of the product on our website (www.bradyID.com), as well as on a dedicated
landing page (www.bradyID.com/bmp41).
We wish you a lot of success in selling this new printer!
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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BMP41 Product Launch Brief, September
DETAILED FEATURES & BENEFITS OVERVIEW
Feature
Benefit
Industrial, rugged thermal transfer printer
This printer is designed to be taken into industrial
environments and survive a 4-foot (1.22m) drop.
Large, graphical display with back light
Easy to see exactly what the label is going to look
like before it is printed out - this saves you time and
money. Display can be easily viewed in low light
and outdoor conditions.
On screen indicators for:
• installed label part
• label size and color
• amount of supply remaining
• remaining battery charge
• current font size and rotation
Display communicates important status information.
Prints on over 120 label parts in 10 different
materials - both continuous and die-cut labels
0.75” (19.1mm) and 1” (25.4mm) widths
We've got whatever label you need for all of your
industrial labeling needs
Drop in, easy to load and unload, all-in-one supply
cartridges
Labels and ribbons are loaded quickly and correctly
each time in a one-step manner, change supply in
seconds. Cartridge loading and removal can all be
done from the top of the printer - no need to turn the
printer over to change supplies.
Built-in smart cell in media cartridge
Printer automatically formats the objects on your
label so that there is no guess work on your part.
Intuitive stand alone user interface
Full functionality without being connected to a PC.
Rechargeable nickel–metal hydride battery
(abbreviated NiMH or Ni-MH) or AC power supply
to power your printer.
Power is always available for BMP41; whatever is
most convenient to you. Battery operation makes
BMP41 go wherever you need it.
Durable hard case
Makes it easy to carry the printer and extra supplies
anywhere you need it, while keeping everything
safe.
300 DPI printhead
Clear, crisp labels with small fonts to fit on your
smallest wires.
Easy to use, durable, self-cleaning cutter
All label materials can be cut; no need to carry
around extra scissors to get your labels.
1.3” per second print speed
Reduce the amount of time wasted waiting for
labels to print.
QWERTY style keypad layout
Reduce typing errors because keys are in a familiar
format. Good spacing between keys and the size of
the keys makes typing easy with fewer errors.
Specific label applications
The predefined templates and wizards save time
and make it easy to give you the exact label you
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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2013
BMP41 Product Launch Brief, September
need.
Sleep mode when not in use
Conserves battery power when printer is not in use.
Ability to store, retrieve and delete label files save 1,000's of labels!
No need to re-create commonly used labels. Make
it once and recall it later for future use.
Built-in bar code symbologies (Code 39, Code
128)
Easily add objects to your labels to improve the
quality and understanding of your labels.
Built-in time/date stamp
Create labels with the time or date with 1 touch of a
button
Ability to serialize data to print on labels; include
up to 2 sequences on your label and choose
whether they should be linked.
Save time by reducing the number of steps needed
to print serialized data - BMP41 automatically does
it for you.
Create labels with multiple areas
Create labels that are more visually appealing and
are able to more effectively communicate your
message.
Built-in, wizard based applications for Electrical,
Datacomm and Safety labels
Save time by reducing the number of steps needed
to create and print complicated labels
Advanced Print function allows you to print
multiple copies of your label file, select a print
range, add separators between your labels and
print mirror image.
Save time and money by printing exactly what you
need.
Application driven features: wire wrapping, wire
flagging, fuse box, patch panel ID, component ID
etc
Fast creation of the label you need. Hassle free
settings linked to the application
PC Connection through USB
Create your job on a PC & print the labels in one
go, use data from a CAD system or Excel file
Firmware upgradeable
Always have the latest features available
© 2013 Brady Worldwide Inc. ALL RIGHTS RESERVED
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BMP41 Product Launch Brief, September
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