Respond to tenants need by effective use of IP-based operating system.

Respond to tenants need by effective use of IP-based operating system.
Case study
Respond to tenants need by effective use
of IP-based operating system.
Galeria Katowicka shopping mall implements
the largest customer counting system in Poland.
Organization:
Neinver (Galeria
Katowicka)
Location:
Katowice, Poland
Industry segment:
Retail
Application:
Loss prevention,
safety and security,
merchandising and
operations
Axis partner:
TOP-KEY
Mission
Result
Polish Galeria Katowicka Shopping Mall opened in 2013.
Situated in the heart of the Katowice city, the site
comprises a shopping center, a railway station and an
underground bus terminal. The 52,000-square metre mall
houses nearly 250 shops and service outlets, a multiplex
cinema and an underground car park with 1,200 parking
spaces. Neinver, a company managing the mall, was
looking for a solution that would enable the counting of
customers not just at each entrance to the site but also in
individual stores inside the mall.
The proposed and implemented innovative solutions
from TOP-KEY, along with the installation of cameras in
every commercial unit rented out in Galeria Katowicka,
have resulted in the largest customer counting system
in Poland and one of the largest counting systems in
this part of Europe. The decision to have cameras in
each retail store was dictated by the need for simple
and effective conversion rate monitoring. It is now
possible to bring marketing actions closer to the current
needs of the tenants as well as anticipate their needs
and react to problems.
Solution
The client chose a solution from TOP-KEY, a company
whose market experience and many years of cooperation
with the main investor of Galeria Katowicka has proven
its competence and ability to implement challenging
customised solutions. IP cameras from Axis Communications with embedded software from TOP-KEY, which
offers uninterrupted data collection even during a
connection failure with a server, was chosen to be used
as counting devices.
“ Our cooperation with TOP-KEY has been very good. The work went
according to schedule and the mall’s normal operation was never
interrupted. Since it was introduced the counting system has been
expanded, and it is monitored by TOP-KEY. The data from the system
make the everyday management of the mall easier.”
Sławomir Madlewski, Facility Manager at Galeria Katowicka.
Kilometers of cables and hundreds of
cameras
The size of the mall and the number of entrances were
just some of the challenges that TOP KEY had to face as
the solution was being implemented. Around thirty
kilometres of structure cabling was routed, an optical
fiber network laid and patch panel cabinets put in to
enable the implementation of such a complex system.
With the system being equipped with self-verification
procedures and measures related to the functioning of
all the system components, the counting is done with
maximum efficiency and accuracy. This makes maintenance and repairs very quick.
Difficult challenges and ground-breaking
solutions
The mall’s unusual main entrance – very wide and semicircular – was another test for the system. As many as
ten cameras had to be installed with synchronized video
transmitted between them to avoid counting the same
person more than once.
The coming challenge will be integrating the customer
counting system and the parking system that supports
1,200 parking spaces. The integration will enable transparent and uniform reporting from both systems, facilitating the manager’s work and making the correlation
of data more fluent. The implementation of number
plates recognition system is planned in the future.
Both the software and hardware of the existing system
are already being expanded; new cameras are regularly
added for thorough surveillance of all the areas of the
mall and delivery of essential information. All these
actions lead to increased efficiency in the activities
taken by the mall’s management.
©2015 Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB
in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right
to introduce modifications without notice.
61919/EN/R1/1504
www.axis.com
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