19 July 2007 The Sony BRAVIA THEATRE DAV-X10: The ultimate designer home cinema system for great AV performance combined with minimalist style • Stylish glass-topped design with hidden touch-sensitive controls – home cinema without the clutter • One-button operation with "BRAVIA" High Definition TVs using BRAVIA Theatre Sync • Fast installation thanks to simple connections and Digital Cinema Auto Calibration • Two-speaker surround sound via S-Force PRO Front Surround processing So you want superb surround sound and breathtaking viewing, but don’t want to spoil the clean lines of your room? Sony has the answer in the sleek, chic DAVX10 system, combining gloss-black understatement with invisible ‘light to the touch’ controls, and delivering amazing sound all around you from just two small speakers and a compact hideaway subwoofer. The DAV-X10 is packed with Sony technology to make set-up and operation as simple as possible, and it’ll even talk to your Sony Ericsson WALKMAN® phone via Bluetooth, allowing you to play your personal mobile music collection with room-filling clarity and power. And if you think even the most stylish home theatre systems mean cables snaking round the room to feed different speakers, the DAV-X10 has another surprise in store: it delivers virtual surround sound from just two compact speakers, thanks to Sony S-Force PRO Front Surround technology. Cinema sound with style Home cinema systems should deliver great sound without taking over the room, but because the DAV-X10 is so desirable, it’s likely to become a major talking point. That’s all to do with the sophisticated design of the main unit with its sleek black contours and glass top panel containing hidden controls. Touch the system and the control buttons light up, allowing you to operate the system’s functions; and when you’ve finished, they fade down again, leaving a pure, uncomplicated design you’ll be proud to put on show. Add in the appeal of the small main speakers and subwoofer, plus the magic of surround sound without needing speakers all around the room, and you have a system for the truly design-conscious, without any compromise on performance. Advanced communications via BRAVIA Theatre Sync and HDMI for simpler operation – and better picture quality Use the DAV-X10 with Sony “BRAVIA” High Definition screens, and its BRAVIA Theatre Sync technology will give true one-button operation of your entire system. Press play on the DAV-X10 remote control and the TV will switch on and select the correct input; press off on the remote and the complete system will shut down too. It’s all done via the HDMI cable linking the system with your Sony “BRAVIA” TV. This connection also provides top-quality pictures via upscaling, providing superb definition from standard DVD discs. With the DAV-X10 and a Sony “BRAVIA” High Definition TV, you’ll see – and hear – your DVD collection as never before. Sony Digital Media Port (DMPORT) – the connection for WALKMAN music phones, portable music players, and your computer The DAV-X10 is also equipped with an input for the Sony DMPORT, a modular connector to which a number of external interfaces can be attached to receive your portable music or wireless signals. Supplied with the system is a DMPORT adapter for wireless Bluetooth communications (the TDM-BT1), enabling the system to receive music from various Bluetooth devices: now you can share your personal music collection with all your friends and family via the DAV-X10. The system also works with MP3 players such as the Sony Network WALKMAN and even music stored on your VAIO computer can be streamed over a wireless home network, thanks to a range of optional DMPORT adapters. The system additionally has a Portable Audio Enhancer, which applies sophisticated digital signal processing to expand the sound of compressed music files. Digital Cinema Auto Calibration – fast, perfect set-up at the push of a button The idea of a ‘home cinema in a box system’ is that it should be easy to buy, setup and use, and the DAV-X10 takes this convenience to new levels: one cable connects it to the mains power and another to your TV, and after that it’s just a matter of a lead to each speaker and you’re ready to play. Next, plug in the supplied microphone, place it where you would normally sit and at the push of a button, the system sets itself up. It’s all done with Sony Digital Cinema Auto Calibration, which checks the positions of the speakers in your room and sets the optimum surround parameters for convincing music and movies. That all happens in 30 seconds, and the whole process of setting up the system can be done in under three minutes, leaving you to sit back and enjoy a whole world of entertainment. The Sony DAV-X10 is available from September. ENDS Sony DAV-X10 at a glance • Slim line gloss black control unit with glass top, which plays DVD+R/RW, DVD-R/RW, SACD, Video CD, DivX and MP3 • Touch-sensitive top-panel controls light up when used, then vanish again to maintain clean lines • BRAVIA Theatre Sync for one-button operation of complete systems • Simple connections for three-minute set-up • Digital Cinema Auto Calibration for fast, perfect ‘one-touch’ system tuning in just 30 seconds • 480W total power: 4x80W plus 2x80W for subwoofer, using efficient, high-quality 32-bit SMaster digital amp lification • Ultra-compact main speakers and hideaway subwoofer, with Sony S-Force PRO Front Surround for multichannel surround without cable clutter • Video upscaler to 720p/1080i for top picture quality on high-definition TVs via HDMI • Analogue audio plus optical/coaxial digital inputs for external sources • 30-preset FM/AM radio tuner • Dolby Digital/Pro-Logic II and DTS decoding • Sony Digital Media Port to connect to external sources. Bluetooth as standard, with Network WALKMAN, iPod and home Wi-Fi network adapters available, plus Portable Audio Enhancer to make the most of compressed music About Sony: Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, b ased on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide. In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.12 billion for the same period. For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sonyeurope.com/presscenter. WALKMAN is a registered trademark of Sony Corporation.
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