Manual 12693737

Manual 12693737
SECOND TRIMESTER
Codes
Subject
43201
Market Research I
Degree
Year
ECTS
GNMI
3
4.0
Description
Design of a Market Research
project. Quantitative and
qualitative Market Research
techniques and methods. Data
analysis and presentation of
results.
Competences
Times
Know how to structure and run a Group 1
Tuesday-10.30-12.45
Market Research project.
Seminars
Thursday:
101-11.15-12.10
102-12.15-13.10
103-13.15-14.10
Group 2
Tuesday-08.00-10.15
Seminars
Thursday:
201-08.00-08.55
202-09.00-09.55
203-10.00-10.55
44201
International
Marketing
GNMI
4
4.0
International-level strategic and
Establish a company's
operational marketing tools.
international marketing strategy.
Decision and influence techniques
for international markets.
Group 1
Tuesday-16.00-18.15
Seminars
Thursday:
101-15.20-16.15
102-16.20-17.15
103-17.20-18.15
Group 2
Tuesday-18.30-20.45
Seminars
Thursday:
201-18.30-19.25
202-19.30-20.25
203-20.30-21.25
Rooms
Pimec
Advised previous
requirements
Fundamentals of
marketing
Introductory
statistics
ETR
ETR
ETR
Pimec
ETR
ETR
ETR
Pimec
Marketing.
Business
organization.
Port Barcelona
Port Barcelona
Port Barcelona
Port Barcelona
Port Barcelona
Port Barcelona
Port Barcelona
8
44203
International
Expansion
GNMI
4
4.0
Corporate international expansion
models. Expansion phases and
alternatives for small and mediumsized companies. Experience of
success.
Understand the different
alternatives available to a
company for introducing its
products/services in different
countries.
Group 1
Tuesday-18.30-20.45
Seminars
Thursday:
101-18.30-19.25
102-19.30-20.25
103-20.30-21.25
Group 2
Tuesday-16.00-18.15
Seminars
Thursday:
201-15.20-16.15
202-16.20-17.15
203-17.20-18.15
44204
40106
40201
International Team
Management
Culture &
Business in
America
Culture &
Business in
Middle East and
Africa
GNMI
GNMI
GNMI
4
Elective
Elective
4.0
4.0
4.0
Leadership and authority.
Organization and motivation in
teams. Conflicts in employment
relations. Teams in international
and multicultural environments.
Social, geopolitical and cultural
approaches to America. Specific
factors in economic and business
organization.
Understanding Middle Eastern
and African society, geopolitics
and culture. Specific elements of
economic and business
organization.
Understand the impact that
teamwork has on developing a
company's strategy. Delegate
and assign tasks. Manage
performance.
Group 1
Monday-18.30-20.45
Seminars
Thursday:
101-20.30-21.25
102-18.30-19.25
103-19.30-20.25
Group 2
Monday-16.00-18.15
Seminars
Thursday
201-17.20-18.15
202-15.20-16.15
203-16.20-17.15
The ability to adapt and empathy Group 1
Tuesday-13.00h-15.15h
in a business environment
Seminars
working in America.
Thursday:
101-13.15-14.10
102-14.15-15.10
Group 1
Capacity for adapting to and to
Monday-13.00h-15.15h
empathize with a business
environment operating in Middle Seminars
Wednesday:
East and Africa.
101- 14.15-15.10
102-15.15-16.10
Pimec
Business
organization.
Pimec
Pimec
Pimec
Port Barcelona
Pimec
Pimec
Pimec
Pimec
Business
organization.
4.1
4.1
4.1
Port Barcelona
4.1
4.1
4.1
Pimec
Business
Organization.
3.1
3.1
Soler i Palau
Business
organization.
EQ
EQ
9
40204
Consumer
Behavior
GNMI
Elective
4.0
Psychological and sociological
dimensions that influence
consumer behavior. Values,
lifestyles and socio-cultural and
commercial aspects. Evolution of
individual consumption patterns.
Ability to interpret the factors
that affect consumers' behavior
and ability to understand the
decisions they take in response
to stimuli generated by
companies.
Group 1
Monday-13.00h-15.15h
Seminars
Wednesday
101-12.00-12.55
102-13.00-13.55
Marketing.
Pimec
ETR
ETR
Group 2
Tuesday-13.00h-15.15h ETR
Seminars
Wednesday
201-14.15-15.10
ETR
202-15.15-16.10
ETR
40207
80224
80225
80226
International
Project
Management
International
Management
International
Finance
International
Economics
GNMI
IBP
IBP
IBP
Elective
Core
Elective
Elective
4.0
6.0
6.0
6.0
Processes, methods and systems
used to plan, schedule and track
projects. Economic and financial
management of projects. Quality
management.
Group 1
Monday-13.15-15.30
Seminars
Wednesday
101- 14.15-15.10
102-15.15-16.10
Understanding of the international To analyze and to understand
Group 1
environment challenge. Analysis
the challenges and chances that Tuesday:
of country differences in political
companies face when expanding 15.45-18.00
economy and political risks as well their activities internationally.
Thursday:
as cultural and social
To distinguish about the different 15.45-18.00
heterogeneities. Analysis of global tools and analytic competences
organizational forms and
available to the different
Group 2
international strategies.
specialized managerial roles
Monday:
Importation and exportation
when competing internationally
15.45-18.00
strategies and financing. Global
Wednesday:
marketing and HR management.
15.45-18.00
The monetary markets. Stock
exchanges and commodity
markets. Cash and deposit
operations. Options and
contracting of financial futures.
Inter-banking products. Business
risk.
Contemporary European economy
and the global economy.
International trade: economic
theory and trade policy
instruments
Ability to develop and stimulate
team projects.
Ability to assess the risks
associated with management of
dynamic projects.
Understanding and application
of the systems and models that
enable the financial operations
to be carried out.
Understand the economic
interactions between countries
and economic regions. Identify
the economic consequences of
globalization.
ETR
3.1
3.1
Business
organization.
3.1
4.1
3.1
4.2
Finance.
Group 1
Tuesday:
15.45-18.00
ETR
Thursday:
15.45-18.00
Soler I Palau
Group 1
Tuesday
13.00-15.15
Thursday
13.00-15.15
Business
organization.
Finance.
4.2
Introductory
Microeconomics
and
Macroeconomics
4.2
Group 2
10
Tuesday:
16.45-19.00
Thursday
16.45-19.00
80227
80228
80229
Doing Business in
Europe
Corporate Finance
New Trends in
International
Marketing
IBP
IBP
IBP
Elective
Elective
Elective
6.0
6.0
6.0
4.2
4.2
Business
organization
Historical background of the EU.
Institutional structure. Internal and
external policies. The European
business environment: managerial
and consumer behavior
differences.
Understand and identify the
economic, political, social and
cultural dimensions of the EU
that may represent opportunities
and threads for the development
of business in the area.
Group 1
Monday
13.00-15.15
4.2
Wednesday
13.00-15.15
4.1
Introduction of the basic concepts
of Financial Accounting and
elements of Cost Accounting.
Analysis and interpretation of the
financial statements. Evaluation of
corporate investment opportunities
using both static and dynamic
methods.
Mastering of the vocabulary of
financial statements and
accounting reports. Capacity to
use it to communicate with
internal an external interlocutors.
Provide the tools to read and
understand an Annual report of
any company. Ability to measure
corporate investments and to
consider the different finance
resources.
To be able to develop the
marketing-mix strategy, define
the brand extension as well as
the communication strategies
and distribution alternatives,
striving to look towards
Group 1
Tuesday
09.00-11.15
4.2
Thursday
09.00-11.15
4.2
Group 1
Monday
15.45-18.00
4.2
Wednesday
15.45-18.00
4.1
Neuro-marketing. Social
Responsibility in Marketing. Last
trends in giving services through
innovation.
Accounting
the future and provide insights
for a successful relationship with
customers and clients.
11
SEGUNDO TRIMESTRE
Cód.
Asignatura
43202
Finanzas II
Título
Año
GNMI
3
ECTS
4,0
Descripción
Estructura de financiación. Políticas
financieras a corto y largo plazo. El
coste del capital: combinación de
riesgo y rentabilidad. El teorema de
Modigliani- Millar y la estructura
financiera óptima.
Competencias
Adquirir y aplicar los
conocimientos sobre las
diferentes fuentes de
financiación con las que puede
operar la empresa en sus
operaciones a corto, medio y
largo plazo.
Grupo 1
Lunes-10.30-12.45
Seminarios
Jueves
101-13.15-14.10
102-11.15-12.10
103-12.15-13.10
Grupo 2
Lunes-08.00-10.15
Seminarios
Jueves:
201-10.00-10.55
202-08.00-08.55
203-09.00-09.55
43203
44302
Contabilidad de
costes
Logística
Internacional
GNMI
GNMI
3
3
4,0
4.0
Determinación de los costes y su
Conocer y relacionar los
utilización en las decisiones. Fijación diferentes elementos que
de precios, subcontratación. Análisis componen el coste de un
de desviaciones.
producto/servicio.
Aulas
Horarios
Grupo 2
Martes-10.30-12.45
Seminarios
Jueves:
201-11.15h-12.10h
202-12.15h-13.10h
203-13.15h-14.10h
Grupo 1
La estrategia logística global.
Capacidad para analizar las
Lunes- 08.00-10.15
Producción internacional y
consecuencias del proceso de
aprovisionamiento internacional.
integración de la cadena logística Seminarios
Jueves:
Redes logísticas internacionales.
a escala internacional y el
Agentes internacionales. Transporte desarrollo logístico en diversas 101-10.00-10.55
102-08.00-08.55
no regular aéreo y marítimo. Zonas partes del mundo.
103-09.00-09.55
francas. La logística en diferentes
partes del mundo.
Grupo 2
Lunes-10.30-12.45
Seminarios
Jueves
201-13.15-14.10
202-11.15-12.10
203-12.15-13.10
Pimec
Port Barcelona
Port Barcelona
Port Barcelona
Requerimien
tos previos
aconsejables
Economía de
la empresa
Introducción a
la contabilidad
Introducción a
las finanzas
4.1
Port Barcelona
Port Barcelona
Port Barcelona
Introducción a
la contabilidad
4.1
EQ
EQ
EQ
Pimec
Gestión de
operaciones.
Distribución
comercial.
3.4
3.4
3.4
4.1
3.4
3.4
3.4
12
44311
40310
40202
Responsabilidad
Social de las
Organizaciones
Auditoria
Dirección de
ventas
GNMI
GNMI
GNMI
4
Opt.
Opt
4.0
4.0
4,0
La responsabilidad humana y
comunitaria. Modelos de
comportamiento en las diferentes
sociedades. Dinámica y ética de los
grupos. Los conflictos culturales.
Deberes y obligaciones de la ética
profesional. Relación entre la
empresa y su entorno. Los
stakeholders. ONG y cooperación.
Desarrollo sostenible y medio
ambiente. Gestión ambiental de la
empresa. Responsabilidad social
corporativa.
Técnicas de análisis de los Estados
financieros y económicos de la
empresa. Diagnosis económica y
financiera. Contabilidad creativa.
El proceso de ventas. La
organización del Departamento de
ventas. Territorios y cuotas de
venta. Reclutamiento y selección
del personal de ventas.
Reflexionar sobre las situaciones
de conflicto de intereses
generadas por la actividad
empresarial. Capacidad para
equilibrar las finalidades de la
empresa con la protección del
bienestar general.
Grupo 1
Lunes-16.00-18.15
Seminarios
Jueves:
101-17.20-18.15
102-15.20-16.15
103-16.20-17.15
Grupo 2
Lunes-18.30-20.45
Seminarios
Jueves
201-20.30-21.25
202-18.30-19.25
203-19.30-20.25
Capacidad para analizar la
información económica y
financiera. Capacidad para
diagnosticar la situación
económica y financiera de la
empresa.
Capacidad para organizar,
coordinar y controlar las
actividades de un equipo de
ventas.
Grupo 1
Miércoles- 16.15-18.30
Seminarios
Viernes
101-16.00-16.55
Grupo 1
Miércoles- 18.4521.00
Seminarios
Viernes
101-17.00h-17.55
102-18.00-18.55
Ningun
o.
Pimec
4.5
4.5
4.5
Port Barcelona
4.5
4.5
4.5
4.3
4.3
3.4
Contabi
lidad
financie
ra.
Contabi
lidad de
costes.
Organización
de empresas.
Marketing.
4.5
4.5
13
40209
Marketing Digital
Internacional
GNMI
Opt
4,0
Definición, diseño,
implementación y evaluación de
estrategias y programas de
marketing en un entorno digital a
nivel internacional.
Capacidad para pensar y
planificar como un gestor de
marketing en la web.
Grupo 1
Martes-13.00-15.15
Seminarios
Miércoles :
101-14.15-15.10
102-15.15-16.10
Marketi
ng.
3.4
3.4
3.4
Grupo 2
Lunes-13.00-15.15
Seminarios
Miércoles
201-12.00-12.55
202-13.00-13.55
40306
Negocios
Inclusivos
GNMI Opt.
4.0
Marco conceptual de la base de la
pirámide (BDP); Crecimiento
empresarial y reducción de la
pobreza; Modelos de
financiamiento de negocio en
BDP; Mecanismos de evaluación
del impacto.
Capacitación para generar
proyectos empresariales
basados en la población con
menos recursos económicos
(base de la pirámide).
3.1
3.4
3.4
Grupo 1
Miércoles-16.15-18.30
Seminarios
Viernes:
101-16.00-16.55
Ningun
o.
4.4
4.4
14
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