Press release

Press release
Press release
No.:Date:
21.03.14
12
Pages: 3
Page:
1/3
Postfach
58505 Lüdenscheid
Telephone: 02351 956-0
Telefax: 02351 956-9751
www.BUSCH-JAEGER.de
Experience products virtually in 3D
Busch-Jaeger has extended its portfolio with a 3D app for switch programmes – the application
for Busch-Welcome® is very successful, right from the start
After the successful introduction of the 3D app for the door communication system
Busch-Welcome®, Busch-Jaeger is now presenting a comparable "Augmented Reality" application for
the switch programmes. "Augmented Reality" enables a three-dimensional visualisation of the products on smartphones and tablets. The amazingly realistic, vertically tilting and horizontally swivelling
figures, combined with a digital photo, enable the product to be placed in the real environment. In
this way, it is not only easier to choose the product, but much more - it becomes a virtual experience.
Completely new dimensions are opened up for the engineering technician in this way for presenting
Busch-Jaeger products convincingly to the end customer.
And the features that were successful right away for introducing the 3D app for Busch-Welcome®, are
now also available for the Busch-Jaeger switch programmes. To experience the "Augmented Reality"
with Busch-Jaeger, the user only needs a smartphone or a tablet with an iOS or Android system*. He
simply downloads the required 3D app in the app store, free of charge. And on the Internet there is a
download area under www.busch-jaeger.de, the so-called tracking motive. The user has to print and
cut out this tracking motiv. Then he sticks it on the wall where the required Busch-Jaeger product is to
be placed later. After activating the app, he then focuses the camera of his smartphone or tablet PC
on the tracking motive. The rest is done by the APP. It turns the tracking motive into the respective product. And with a swipe movement, the three-dimensional figure on the display can even be shown in
the various different colours available. And this all looks so deceptively genuine, as if the product were
already actually mounted on the wall.
The result is amazing: due to the three-dimensional presentation the product seems to blend in with
reality. Thanks to the "Augmented Reality" app, the user can change the perspectives and look at the
product from the front or even from the side. Subsequently, questions such as, "Do the design and
colours match my furnishings?" or, "Is the product placed in the best possible position?" are clarified
simply and convincingly.
With the new 3D apps, Busch-Jaeger presents a further impressive service feature for customers
who would like to utilise all the possibilities of mobile electronic media. At the same time, the range
of different apps for smartphones and tablets that is already very wide, is now being enhanced.
For more information, please contact the central sales service of Busch-Jaeger Elektro GmbH:
Tel. +49 2351 956 -1600, Fax +49 2351 956-1700 or go to www.BUSCH-JAEGER.de.
(*€ 0.14/minute from the German landline but different costs from abroad, please check it locally)
* The 3D App for the Busch-Jaeger switch programmes is only available at the moment for smartphones with an iOS or Android operating
system. The tablet version will be following.
Press release
No.:
Pages:
Page:
12
3
2/3
Date:
21.03.14
Deceptively genuine:-with the 3D app from Busch-Jaeger
the customers can try out selected products virtually "on
their own wall".
Busch Welcome®
Willkommen im Leben – willkommen zuhause.
Get the AR app.
Bitte ausschneiden und
an der Stelle befestigen,
wo der Schalter platziert
werden soll.
Die Zukunft ist da.
The tracking motives are available for download under
www.busch-jaeger.de. They are printed, cut out, stuck
onto the wall and focused on with the smartphone camera.
Postfach
58505 Lüdenscheid
Telephone: 02351 956-0
Telefax: 02351 956-9751
www.BUSCH-JAEGER.de
Press release
No.:Date:
21.03.14
12
Pages: 3
Page:
3/3
Postfach
58505 Lüdenscheid
Telephone: 02351 956-0
Telefax: 02351 956-9751
www.BUSCH-JAEGER.de
With the new 3D Light switch app, the switch programmes from Busch-Jaeger
can be experienced virtually in your own home, on the smartphone.
Photos: Busch-Jaeger
Busch-Jaeger Elektro GmbH, the innovative market leader in the field of electrical installation technology, is one of Germany's strong
brands. The company belongs to the ABB Group and has approx. 1,000 employees in Lüdenscheid and Aue (Bad Berleburg). At present, the
company's product range comprises approx. 6,000 articles, from the complete electrical installation program with switches, sockets, special
connector systems, dimmers and motion detectors, to door communication systems and to electronic, high-end products for building management.
Contact person for more information:
siegerbrauckmann – Büro für Wirtschaftskommunikation, Peter Sieger
Mittelstrasse 16, 58553 Halver, Telephone +49 2353 66869-0, Fax +49 2353 66869-28, [email protected]
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