Amanda Burrows - TriplePlaySymposium_Intro

Amanda Burrows - TriplePlaySymposium_Intro
A Light Reading Live Event
Triple-Play Symposium
Introduction
Hosted by:
Rick Thompson
Senior Analyst, Heavy Reading
Our Sponsors
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Today’s Agenda: Morning
• 08:45 a.m. – 09:30 a.m.
Welcome & Triple Play Market Overview
Rick Thompson, Heavy Reading
• 09:30 a.m. – 10:15 a.m.
FastWeb Overview and Business Model
Paolo Tavazzani, FastWeb
• 10:15 a.m. – 10:45 a.m.
Break
• 10:45 a.m. – 11:45 a.m.
Triple-Play Service Creation & Bundling
• Voice & Video Telephony Apps: Alain Fernando-Santana, NetCentrex
• IPTV & IP VOD Applications: Ian Locke, Envivio
• 11:45 a.m. - 01:00 p.m.
Lunch
Today’s Agenda: Afternoon
• 01:00 p.m. – 02:15 p.m.
•
•
•
Triple-Play Network Architectures
Triple-Play ATCA Platforms: Robert Heymann, Intel
IMS & Triple Play Services Architecture: Brian Mahony/Guillaume Widmer, Netcentrex
Triple-Play Network Design Considerations: Juan Vela, Allied Telesyn
• 02:15 p.m. – 03:00 p.m.
Analyst Q&A: Triple Play Market Drivers & Adoption
• 03:00 p.m. – 03:15 p.m.
Break
• 03:15 p.m. – 04:30 p.m.
Keynote Presentation: FastWeb Deployment
•
Architecture, Lessons Learned, Q&A: Paolo Tavazzani, FastWeb
• 04:30 p.m. – 05:15 p.m.
Service Provider Executive Roundtable
• 05:15 p.m. – 07:00 p.m.
Reception, Wine Tasting, and Demos
Today’s Keynote Speaker
•
•
•
•
Paolo Tavazzani, FastWeb
The Largest Triple Play
deployment in Europe
• >500k subscribers
Mix of copper and fiber access
The services:
• VoIP
• Broadband Internet
• IPTV
• Live TV, Pay-Per-View,
VOD, Interactive TV,
nPVR
• Addt’l integrated services
A Word on Questions
• To keep us on time...
• As the session progresses,
please write down your
questions on the slips
provided
• We will answer these
questions at the end of
each session
My Question Is:
When is Cocktail Hour?
Heavy Reading Research
• Heavy Reading has published multiple research reports in 2005,
analyzing the current state of the technology & expected market
development for topics including IPTV, VOIP, IMS, FMC, Carrier
Ethernet, ROADMs, Pseudowires, AdvancedTCA, etc.
• Heavy Reading published an exhaustive research report in June
2005, IPTV and the Future of Telecom Video Network
Architectures, offering an in-depth analysis of vendor strategies
& the market potential for IPTV.
• Heavy Reading conducted interviews with more than 100
technology suppliers, service providers & investors with a direct
interest in telecom-related topics.
• Additional research planned for 2005 includes comprehensive
reports on Broadband Edge Infrastructure, Multiservice
Switching, Home Gateways, Optical Networking, Ethernet in the
First Mile…
Key Research Findings
• IPTV is becoming the highest-priority residential telecom service
as telcos finalize their triple-play bundles
• Competition is the primary driver
• Competitive ecosystem of technology vendors is emerging
• Target area for investment & consolidation
• New players can challenge incumbent vendors
• System integration will be a primary challenge for carriers
• Lack of defined standard interfaces
• Large-scale RBOC deployments won’t happen overnight
• 2005/2006: Infrastructure phase, initial services/subscribers/markets
• 2007/2008: “True” service introduction phase
• 2008/2009: Large-scale subscriber growth phase
• Cable MSOs are not standing still
• NGNA, packet voice subscriber growth, etc.
Broadband Service Evolution
1st phase
2nd phase
HSI
Multi-service
Data,
eServices
IP telephony, Data,
Residential & Business
multimedia
•
Residential multimedia in big cities
•
Build ADSL CO
footprint
•
Mainly data
transport
•
Multi-Service CO DSLAMs with ADSL
evolving to ADSL2+
•
ATM aggregates all
data accesses
•
Leverage existing ATM aggregation,
smooth migration to Ethernet
•
•
3rd phase
100% Triple play
Voice over BB, Data,
Res. & Biz. multimedia,
IP Television, HDTV
•
Some broadcast TV
VoD < 5% BB subs.
New user-centric broadband, e.g.
•
•
Above 90% BB coverage
Full triple-play to all households
•
More bandwidth with ADSL2+, FTTN
VDSL2, FTTU (new builds & selective
overbuilds)
•
Mainstream E2E IP/Ethernet
Video Differentiation is the Triple Play
Operator Plans for Video Service
Differenetiation
Bundle with Voice and Data
Other Multimedia
Video on Demand
Superior Channel Lineup
Lower Price
0%
Source: Heavy Reading Survey
10%
20%
30%
40%
50%
60%
70%
80%
Dimensioning Triple Play Networks
Average 2.5 TVs per
household
SDTV=2 Mbit/s
HDTV=8 Mbit/s
Video traffic from 12 Mbit/s
(2SD+1HD) to 20 Mbit/s
(2.5 HD) in 2010
Video subscribers:
•Typically 100
HSI subscriber
• 200-500
• Typically 300
Access
Node
20-30 access nodes per
aggregation node. Up to 15K
HSI subs, ~3K video subs
Aggregation
Node
80%
HSI bandwidth per sub,
from 1.5 Mbit/s in 2005 to
5 Mbit/s in 2010
VOIP 40 kbit/s with 4 lines
per household in 2010
Aggregation of up to 200 GE
ports and/or 20 10GE ports
Hierarchical scheduling capabilities
+ up to 400 GE ports/ and or up to
40 10GE ports
VOD/BTV ratio dictates
bandwidth:
30% VOD / 70% BTV up to
70% VOD / 30% BTV in 2010
Edge Router
20%
80%-20% average distribution
of aggregation nodes & service
edge nodes result in: Up to 75k
HSI subscriber & 15K video
subscribers
Video Distribution Types
• Broadcast
• Switched Digital Video
• All video programming
broadcast to all homes
• Cable model
• Big, fat pipe into the home
•
Coax, FTTH
• Mix of analog & digital
channels
• VOD
• IPTV, Telco TV, Multicast
• Individual video stream per
• Typically 3 channels
user
• Individual Pause, Stop,
Forward, Reverse control
allotted per home
• Selected channel switched
• 8 - 15 Mb/s per home
Video Server
VOD Server
Master
Headend
ESPN
MSNBC
Consumers
Analog or Digital
Consumers
Digital
Consumers
Digital
Why Is IPTV Important?
• Increase carrier ARPU & maximize customer retention
• True potential to drive telecom spending & network growth
• Every North American RBOC has significant plans to roll out IPTV
• International players & US IOCs have already begun
200
179
5
10
7
150
15
42
Premium Video
Digital Video
92
35
35
18
18
18
39
39
39
57
50
DVR
VoD
8
100
HDTV
Basic Video
Broadband
Long Distance
Local
Voice Only
Source: The Yankee group, 2004
ARPU, US market in US$
Voice
and Data
Voice, Video
and Data
Global IPTV Subscriber Forecast
Analysis based on IP/Broadband Video Market Research, MRG, May 2004
IPTV Service Examples
Live TV
• Digital TV
Entertainment
• Gaming
• Premium TV
• Gambling
• Pay-per-view
• Karaoke
• Near video on demand
• Internet TV
• Program guide
Commerce
Stored TV
• Video on demand
• Telecommerce
• Targeted/interactive advertising
• Subscription VOD
• Time Shifting PVR
• Network PVR
Communications
• Residential VOIP portal
• Instant messaging
• SMS/MMS messaging
• Call & message notification
• TV Internet services
• Video conferencing
Audio Services
• Radio broadcast
• Music broadcast
• Music on demand
• Music subscription
Video On Demand:
The Leading Bandwidth Driver
Bandwidth
BandwidthRequired
Requiredfor
forResidential
ResidentialBroadband
Broadband
Services
(1M
homes
passed
network)
Services (1M homes passed network)
140
140
120
120
100
Bandwidth
Bandwidth100
80
(Gb/s)
80
(Gb/s) 60
60
40
40
20
20
00
The Future of
Entertainment Services
Service
Service
Type
VOD
Gaming
VOIP
Type
VOD
Gaming
VOIP
HS
Monitoring
Broadcast
Data
Video
100s of Gbit/s today
in a dozen US cities
Bandwidth Requirements Per 20K Homes
VOD
2656 Mb/s
HS Data
600 Mb/s
Gaming
230 Mb/s
Broadcast Video
1500 Mb/s
VOIP
34 Mb/s
Child Monitoring
3.3 Mb/s
Per 1M homes
132.8
Gb/s
30
Gb/s
11.5
Gb/s
7.5 Gb/s
1.7 Gb/s
0.165
Gb/s
The New IPTV Taxonomy
Local/Residential
National Headend
SHO/Back-office
Regional/Distribution
VHO/VSO
Security / CA / DRM Software
Distributed
VOD Servers
IPTV Browser /
Service
Infrastructure
Layer
Service Interface
Headend
VOD Server Complex
IPTV Middleware
IP Set-Top Box
Distributed Headend
Systems/Encoders
MSAN
Network
Infrastructure
Layer
FTTx
xDSL
HFC
NG DLC/BLC
Access
DSLAM
Ethernet
IP
ATM
IP Service Edge Router /
Video-Centric B-RAS
Integrated
Headend
Systems
Core IP Router/
MPLS Switch
Layer 2 Aggregation Switch
GigE / 10GigE / ATM
Metro Transport
xWDM/Sonet/ROADM/
Packet ADM/GigE/10GigE
Edge/Aggregation/Metro
“Video Core”
Core Transport
DWDM/Sonet/SDH
Core
IPTV: Who’s Who?
Headend Systems &
Encoders
VOD Servers
BigBand Networks, Envivio, Harmonic, Optibase, Scientific
Atlanta, SkyStream Networks, Tandberg, Tut Systems
Arroyo, BitBand, Broadbus, C-COR/nCube, Concurrent, Entone,
Kasenna, Microsoft, Seachange
Middleware Software ANT, Alcatel, Espial, Microsoft, Minerva Networks,
(Client & Server)
Myrio/Siemens, Opera, Orca Interactive
IP Set-Top Boxes
Amino, Entone, i3 Micro, Kreatel, Motorola, Pace, Samsung,
Telsey
Security/CA/DRM
Irdeto Access, Latens, Microsoft, Nagra Vision, NDS Group,
Secure Media, Verimatrix, Widevine
Access Network
Alcatel, Allied Telesyn, Calix, Ciena, ECI Telecom, Entrisphere,
Infrastructure
Huawei, Lucent, Marconi, NEC, Nortel, Occam Networks, Optical
Solutions, Pannaway, Siemens, Tellabs/AFC, UTStarcom, World
Wide Packets, Zhone
Edge/Aggregation
Alcatel, Cisco, ECI Telecom, Foundry Networks, Fujitsu, Juniper
Net Infrastructure
Networks, Nortel, Riverstone
Transport
Alcatel, Atrica, Ciena, Cisco, Corrigent Systems, ECI Telecom,
Infrastructure
Lambda Optical Systems, Lucent, Marconi, Mahi/Photuris,
Meriton, Nortel, Tropic Networks
Technology Shifts Will Impact
Competitive Environment
• Compression & format: MPEG2 ? MPEG4/WM9; SD ? HD
• More channels, lower bit rates
• Access network: 1.5-3 Mbit/s ? 20-30+ Mbit/s; ATM ? Ethernet/IP
• Combination xDSL/FTTx
• Aggregation network: ATM ? GigE/10GigE, IP multicast, QOS
• IP edge: High density/capacity, Ethernet-centric, per-service QOS,
unicast/multicast scale, integrated B-RAS, high-availability edge
• Cisco & Juniper vulnerable at the edge?
• Transport network: static/legacy ? reconfigurable/multiservice
• Services evolve: Broadcast TV ? VOD ? nPVR ? integrated &
interactive services
Scaleable Video Network
Architecture Example
Interoffice
Transport
Transport
Interoffice GbE
Super
Headend
VHO
VHO
VSO
VSO
VSO
GbE
GbE
DSLAM
DSLAM
VHO
DSLAM
DSLAM
VHO
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
VSO
VSO
VSO
VHO
GbE
VHO
Redundant
Super
Headend
Wide AreaNetwork
Network Transport
-Transport
GigE
Wide-Area
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
DSLAM
IPTV Building Blocks
National Super
Headend Office
National
Satellite
Feed
Integrated
Headend
System
VOD
Server
Complex
Regional/Local
Video Hub/Serving Offices
Regional/Local
Satellite Feed
Distributed
Headends &
Encoders
Subscriber
Premises
Distributed
VOD Servers
Video (TV, STB)
Voice (Phone)
Data (PC)
Video (TV, STB)
Voice (Phone)
Data (PC)
App/
M-ware
Servers
DSLAM
DSLAM
Transport
App/Middleware IP Service Edge Router(s) &
Servers
Aggregation Switches
• Primary & redundant SHOs (2)
• National broadcast content acquisition
(satellite/terrestrial)
• High-capacity VOD server complex
• Content encoding, transcoding,
transrating, IP encapsulation
• Content encryption
• Middleware & application servers
• National ad insertion
• BSS/OSS integration
• Content security/DRM
• Per-service QOS
• IP multicast
• B-RAS, subscriber management
Edge/Aggregation
Switches/Routers
• 10s of VHOs
• 100s of VSOs
• Regional/local broadcast content
acquisition (satellite/terrestrial)
• VOD servers with stored regional/local &
high-usage content
• Encoding, transcoding, transrating,
encapsulation of regional/local content
• Content encryption
• Middleware & application servers
• Content security/DRM
• IP multicast
• Per-subscriber QOS
• Policy control
DSLAM
DSLAM
•
•
•
•
•
•
•
Video (TV, STB)
Voice (Phone)
Data (PC)
IP Set-Top Box
IP set-top box
IPTV client application software
MPEG-x/WM9 decoder
Content decryption
Premises stored content (VOD, DVR)
Premises security/DRM
Additional triple-play service CPE
Head End Content Processing
Analog
Video
ADSL
ATM or IP
Digital
Video
VDSL
ATM
Digital
Audio
FTTP
IP or RF
Analog
Video
CABLE
IP or RF
VBR Video
MPEG-2
Baseband
Video
CBR Video
MPEG-2
CBR Video
MPEG-4
Compression Advances
Uncompressed
250 Mbit/s
MPEG-2
MPEG-4
MPEG-4has
hasadopted
adoptedthree
three
video
codecs
H.264
is
the
video codecs H.264 is the
ITU
ITUname
namefor
forAVC
AVC
AVC
AVC==H.264
H.264
==MPEG-4
MPEG-4
Part
Part10
10
Bit Rate
3.5 Mbit/s
MP
Vid
EG
eo
-4 s
com
tan
pre
dar
d
ssi
on
sci
enc
e
Simple
Profile
(SP)
Cameras & PDAs
Video Conferencing
Does NOT Support
Broadcast Content
Advanced
Simple Profile
(ASP)
Advanced
Video Coding
(AVC) or H.264
2 Mbit/s
1 Mbit/s
Supports Broadcast
Supports Broadcast
Standard Adopted by
Broadcast Industry
What Is Middleware?
Generically speaking, middleware systems
are responsible for four things:
The subscriber's service experience
The definition of services, service packages,
pricing & service bundles
Interfaces to external systems
The management of transactions, media assets, physical
assets & subscribers, and the underlying data about them
De-Mystifying Microsoft IPTV
IPTV Server
STB
IP Video Srv
Content Mngmnt
IP Video Srv
OS
Middleware
Billing Mngmnt
IP Video Srv
IPG
CA / DRM
•
Microsoft IPTV
•
Set Top Box Software
•
•
•
Server Software
•
•
•
•
Broadcast IP server software
Encryption & DRM software
IPTV Service Management tools
Software Architecture / Tools
•
•
•
Interactive Program Guide (IPG), DVR recording & control
Operating System (OS), Middleware
Common software architecture for adding 3rd party services
Software development kits, testing tools
Not an end-end IP video solution
•
Requires lots of other pieces and integration
The Evolving IP STB
BASIC
IP TV
SET-TOP BOX
3
4
OPTIONAL
ENHANCED
VIDEO
7
HIGH
11 RF
DEFINITION
TUNER
VOICE
OVER IP
DIGITAL
RIGHTS
15
DIGITAL
RECORDER
MULTI
TV
VIDEO INPUT
ETHERNET
VIDEO
L
AUDIO R
DVI
SCART
1
5
7
VIDEO
OPTICAL
10
DIGITAL CABLE SATELLITE STB
DVB-C/T
S/PDIF
L
AUDIO R
115
S-VIDEO
6
Pr
9
Pb
Y
8
3–4
HDMI
RF-OUT
12
14
GAIN
DELAY
AM
ETHERNET
AUDIO INPUT
MICROPHONE
21
WI-FI
TV - 3
17
L
R
19
1
USB
2
20
23
ETHERNET
Enhanced Video Options
Multi TV Support
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
17. RF output (F-Connector)
AC power
Ethernet IP input (RJ45)
Composite video output (RCA)
Analog stereo audio output (2 x RCA)
S-video output (Y/C mini-DIN 4)
IR remote control
1.
7.
3.
4.
5.
6.
AC power (Internal, External)
DVB – C / DVB – T (F-connector)
Composite video output (RCA)
Analog stereo audio output (2 x RCA)
S-video output (Y/C mini-DIN 4)
IR remote control
SCART video output
Component video output
Optical digital audio output
S/PDIF digital audio output
Video Phone
18. Analog video input (RCA)
19. Analog stereo audio input (2 x RCA)
High-Definition Option
Karaoke Input
11. DVI HDTV output
12. HDMI output
20. Microphone jacks (1/4”)
21. Audio mixing controls
Analog Receive
LCD Display
13. RF pass-through (2 x F-connector)
22. LCD clock display
Voice Over IP
Game Ports
14. POTS connectors (RJ11)
23. Peripheral ports (2 x USB)
Digital Rights Management (DRM)
15. Smart-card reader
Digital Video Recorder DVR
16. Internal hard disk
25
24
Basic IP STB Requirement
Basic Digital Cable-Satellite STB
REMOTE CONTROL
IR or RF
18
PM
TV - 2
POTS 1 POTS 2
115
S-VIDEO
13
CARD
RF-IN
16
SMART
2
22 GAME HOME
KARAOKE LCD
PORTS GATEWAY
INPUT
DISPLAY
VIDEO
PHONE
Home Gateway
24. Ethernet connectors (n x RJ45)
25. WiFi
New Network Requirements
From centralized to distributed; from session-centric to flow-centric
Requirement
Comments
Bandwidth Scaling
•Ability to optimally & cost-effectively address the bandwidth needs at the access,
aggregation, service edge nodes using high-density GE or 10GE interfaces
QOS
•Ability of an architecture to scale the QOS mechanisms (queue count,
delay/jitter/loss) to large-scale deployment & enforce operator-defined service
interaction
Policy Scaling
•Subscriber, device & service authentication
•Ability to scale security, anti-spoofing, accounting, filtering, policing,
authentication mechanisms
IP Multicast
•Ability to support any mode of operation & optimize architecture for different
multicast deployment models as well as 100% VOD
High Availability
Flexibility
•Maintain service availability through per-subscriber, per-link, per-node HA
Cost
•Cumulative capital expenditure for enabling service – a key element in the
profitability equation
•Ability to minimize deployment risk by supporting any mode of operation – to
address future service requirements, but changing economics
(density/subs/viewership) without risk of requiring network re-architectures.
•Ability to support coexisting residential & business services
Optimized QoS Management
Per-sub rate-limited HSI
Per-sub QoS policy
Per-service priority/delay/loss
VLAN
PER
SUB
GE
Access
Node
Per-subscriber queuing and PIR/CIR
policing/shaping for HSI. HSI service
classified on SrclP range.
Per-service prioritization for VoIP and
video. VoIP prioritized over video. DstIP
and/or DSCP classification.
802.1p marking for prioritization in the
access and home.
Per-service priority/delay/loss
Content differentiation in HSI
VoIP
VoIP VLAN
Video
Video VLAN
HSI
Gold
Aggregation Bronze
HSI
VLAN
IP Edge
IP
GE
ON-NET
Preferred content
marked (DSCP) at
trusted ingress
points of IP network
VoIP and video queued and prioritized
as per VLAN QoS policy.
HSI content differentiation based on
DSCP. Each queue may have
individual CIR/PIR and shaping.
Optional overall subscriber rate
limiting on VLAN (H-QoS)
For HSI content differentiation
queuing for Gold/Silver/Bronze
based on DSCP classification.
Optional overall subscriber rate
limiting on VLAN
In-Home Network Considerations
• In-home video distribution
SD/HD TV
• Coax / MOCA
• Cat5 Ethernet
SD/HD TV
STB
STB
• Enhanced WiFi / MIMO
• Reduce operators turn-up
time/cost per subscriber
• Networked home
Punch
Block
Residential Gateway
Coax MoCa
• Integrating IPTV with
voice & HSI services
SD/HD TV
• Home security
• Networked appliances
ADSL2+
NID/Splitter
Advanced STB
PVR & Networking
V-tel
Notable IPTV Deployments
•
•
•
•
•
•
•
•
•
•
Atlas Interactive (India)
Belgacom (Belgium)
BellSouth (USA)
Bell Canada (Canada)
Chunghwa Telecom (China)
FastWeb (Italy)
France Telecom (France)
Free (France)
Iceland Telecom (Iceland)
iVisjon (Norway)
•
•
•
•
•
•
•
•
•
•
•
•
KDDI (Japan)
Magnet Networks (Ireland)
Neuf/Cegetel (France)
PCCW (China)
Sasktel (Canada)
SBC (USA)
Sistema Multimedia (Russia)
Swisscom (Switzerland)
Telecom Italia (Italy)
Telefonica (Spain)
TeliaSonera (Sweden)
Verizon (USA)
• Numerous US IOCs
Summary: Forward-Looking Issues
• Competition is driving network advancement & telecom spending
• Vendor opportunities are significant throughout the IPTV ecosystem
• Microsoft’s focus on the largest accounts opens up other networks & 2nd
supplier opportunities for smaller players
• IPTV has a significant impact on telecom network infrastructure
• Further proliferation of IP/MPLS, Gigabit Ethernet, 10GigE, QOS, packetaware transport, support for residential AND business services, etc.
• Technology is mature & deployable, but innovation is ongoing
• Example: maturity of MPEG4 from the headend to the STB
• Vendors’ systems integration capabilities are critical for incumbent SP’s
• SBC Lightspeed is a leading indicator (ALA, MSFT, SCI ATL)
• Unprecedented scaling expectations are still to be proven
• Large IPTV network today is 100K – 500K IP video subscribers
• Large IPTV network in 2-3 years is 1M - 5M IP video subscribers
Thank
Thank You!
You!
Let’s
Let’s hear
hear from
from today’s
today’s
first
first speaker…
speaker…
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