World Market for Personal Mobility Devices

World Market for Personal Mobility Devices
– Wheelchairs, Scooters and Walking Aids
June 2013
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
SECTION 1 - EXECUTIVE SUMMARY
1.1. Key Takeaways

Key Takeaways
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The world market for personal mobility devices was estimated at over $4.7
billion in 2012, growing at a CAGR of 3.8 percent to reach about $5.9 billion by
2018.
Key Market Characteristics:
o Multiple small local manufacturers have been emerging in Europe and
the US offering customized products to compete with more affordable
options manufactured in China and Taiwan.
o Large regional suppliers catering to individuals and large healthcare
organizations are critical in this market. Retail sales are flourishing
through multiple channels including medical supply stores, assisted
technology specialists and online vendor sites.
o Individual buyers account for a larger segment of sales than institutional
buyers
o In the wheelchair and scooter market, a significant secondary market
exists for optional drives and accessories for home and automobile
adaptations.
o Sales have recently been impacted by growing trend towards rentals
o Price competition is intense due to large number of competitors
Key Market Drivers: Growing patient population, trend towards more active and
independent living; availability of compact, portable technologies.
Key Market Restraints: Cost of purchase and maintenance, user acceptance and
lack of public infrastructure in many countries.
Key Segments: Manual wheelchairs are the largest revenue segment with unit
sales far exceeding that of power chairs and scooters. The US and W. European
market account for about 70 % of the world market. The fastest growing
product segment is the walking aids segment and the fastest growing regional
market is the ROW market.
Key strategies: a) Customer-focused strategy is key to holding ground in this
highly competitive market; b) Offering specialty features and options to fit longterm users ‘needs; c) Successful companies have to be able to customize
product while maintaining mass production capability; d) Offering additional
services like rehabilitative consultation, repair and maintenance services,
reimbursement expertise, etc. adds to more customer appeal.
Leaders include: Sunrise, Drive Medical and Invacare hold the largest shares
followed by Medline, Pride Mobility, Pihsiang (Shoprider) Karman and Kymco.
Copyright Marketstrat Inc. 2013
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
1.3. Market Data Segmentation
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
1.8. Key Players – Market Segment Matrix
1.8.1. Mobility Products of Key Players – Leaders and Innovators
Company
Manual
Wheelchairs
Afikim (Israel)
Drive Medical (US)
√
Power
Wheelchairs
√
√
Scooters
Canes and
Crutches
Walkers and
Rollators
Accessories
√
√
√
√
√
√
Etac (Sweden)
√
Hoveround Corp
(US)
Invacare Corp. (US)
√
√
√
√
√
√
√
√
√
√
√
Karman Healthcare
√
√
√
√
√
√
√
Kymco (Taiwan)
√
LEVO AG
(Switzerland)
√
Medline Industries,
Inc. (US)
√
Meyra Wilhelm
Meyer (Germany)
√
√
Otto Bock
HealthCare
(Germany)
√
√
√
Permobil AB
(Sweden)
√
√
√
Pihsiang Machinery
(Taiwan)
√
√
√
√
√
√
√
√
√
√
√
√
Pride Mobility
Products Corp. (US)
√
√
√
√
Sunrise Medical,
Inc. (US)
√
√
√
√
Wheelchairs of
Kansas (US)
√
√
√
√
√
NOTE:
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Manual Wheelchairs - Standard manual wheelchairs; Lightweight / Sports Wheelchairs; Pediatric manual
Powered Wheelchairs - Powered Wheelchairs; Powered Scooters
Wheelchair / Scooter Parts and Accessories – Backrests, batteries and power kits, wheel Locks, cushions,
stairway lifts, wheelchair oxygen canister, IV pole holders, trays, vertical lifts, motor vehicle lifts,
restraints, tires, wheels and brakes.
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
1.9. Global Market Shares of Leading Players – Wheelchairs,
Scooters, Walking Aids (2012)
Figure 1: Global Market Shares of Leading Players – Wheelchairs, Scooters, Walking Aids (2012)
Company
Market Rank
Market Share
1
15 to 20%
2
10 to 12%
3
<5%
Sunrise, Drive,
Invacare
Pride, Medline
Karman
Kymco, Pihsiang
/Shoprider
Figure 2: UK Mobility Aids Market - Revenue Distribution (2012)
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
SAMPLE FIGURE 1
World Market for Powered Wheelchairs Revenue Forecast 2011 to 2018, $ Mill)
SAMPLE FIGURE 2
Figure 3: US Market for Specialty Manual Wheelchairs (Revenue Forecast - 2011 to 2018)
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
SAMPLE FIGURE 3
Figure 4: World Market for Walking Aids By Region (Revenue Forecast 2011 to 2018, $ Mill)
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SAMPLE – WORLD MARKET FOR PERSONAL MOBILITY DEVICES - WHEELCHAIRS, SCOOTERS AND
WALKING AIDS
2.3.5. Supplier-Model Matrix for Scooters
COMPANY
Afikim Electric Vehicles
Amigo Mobility
International, Inc.
Besteam Technology
(Taiwan)
Burke Bariatric Inc
Callidai Motor Works
CTM Homecare
Products Inc.
Days Medical Ltd. (UK)
DIETZ GmbH
Drive Medical
Electric Mobility (UK)
EV Rider LLC
BRANDS
Afiscooters – Breeze line, Superlight 3, Caddy, SE, SE Porter,
Amigo Viva, Amigo TravelMate, Amigo Classic FD, Amigo RT Express, Amigo RD, Amigo
HD
Accessories - Baskets, Cane/crutch/oxygen tank holders, Power seat lifts, Upgraded
tires, Custom seating
Landlex line
PaceSaver(Plus III™, Plus III Junior™, Espree™, Fusion 250™)
Bariatric Power Scooters - PaceSaver Eclipse™, PaceSaver Eclipse Atlas™, PaceSaver
Eclipse Atlas 5™, PaceSaver Espree Titan™, PaceSaver Espree Atlas™, PaceSaver Espree
Atlas 5™, PaceSaver Fusion 350™, PaceSaver Fusion 450™ & 500™, PaceSaver Plus III
Titan™, PaceSaver Plus III Atlas™
Scooters Accessories & Options
T-peeta Wheelchair, T-Peeta Scooter
Scooters
Rascal line, Liteway, Pearl, Neo and Strider
Folding Scooter – (Luggie), Scooters – (Alvaro, Carvo, Tifan), Medium Scooters – (Agin,
Varga), Mini Scooter – (Listo)
3 Wheel Scooters – (Phoenix 3 Wheel Compact Scooter, Daytona 3 GT 3 Wheel
Medium Size Scooter, Bobcat™ 3 Wheel Compact Scooter,
Pilot 2310 3-Wheel Medium Size Scooter, Prowler 3310 3-Wheel Full Size Scooter,
Spitfire 1310 3-Wheel Compact Scooter, Spitfire EX 1320 3 Wheel Compact Size
Scooter, Phoenix HD 3, Dart 3 Wheel Compact Scooter, Ventura 3 Wheel Standard
Scooter),
4 Wheel Scooters – (Phoenix 4 Wheel Compact Scooter, Daytona 4 GT 4 Wheel
Standard Size Scooter, Odyssey 4 Wheel Full Size Scooter, Bobcat™ 4 Wheel Compact
Scooter, Osprey 4410 4-Wheel Heavy Duty Scooter, Pilot 2410 4-Wheel Medium Size
Scooter, Prowler 3410 4-Wheel Full Size Scooter, Spitfire EX 1420 4-Wheel Compact
Scooter,
Spitfire 1410 4-Wheel Compact Scooter, Phoenix HD 4, Ventura 4 Power Scooter, Dart
4 Wheel Compact Scooter),
Bariatric Scooter – (Gladiator GT Heavy Duty Scooter)
Car Boot Scooters- (MICRO BALANCE, UltraLite 355XL & 480, Rascal Eco 4), Liteway
Range – (Liteway Balance, Liteway(4,6,8)), Liteway plus Range – (Liteway balance Plus,
Liteway 4 Plus), Balance – (Rascal Balance, Micro Balance), Mid Size Range – (Rascal
(Partner, 388S, 450, 388D, 388XL), Performance Scooter – (329LE , Rascal(650, 850,
Vision)
SportRider series, Royale series, Vita and Sport series
Note: This is a partial extract of the supplier-model matrix
Copyright Marketstrat Inc. 2013
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