BLD201 Entrepreneurship & Creativity THIS UNIT IS BEING OFFERED IN:

BLD201 Entrepreneurship & Creativity THIS UNIT IS BEING OFFERED IN:
Entrepreneurship & Creativity
Semester 4, 2014
Unit Coordinator:
Dr Colin Jones
CRICOS Provider Code: 00586B
Contact Details ……………………………………………………………………………………………………………………… Page 2
Unit Description ……………………………………………………………………………………………………………………. Page 3
Prior Knowledge &/or Skills OR Prerequisite Units ……………………………………………………………….. Page 3
Intended Learning Outcomes and Generic Graduate Attributes..………………………………………….. Page 4
Learning Expectations and Teaching Strategies Approach …………………….………………………………. Page 5
Learning Resources ……………………………………………………………………………………………………………….. Page 5
Details of Teaching Arrangements ………………………………………………………………………………………… Page 7
Assessment …………………………………………………………………………………………………………………………… Page 9
Workshop Program……………………………………………………………………………………………………………… Page 15
Contact Details
Unit Coordinator
Dr Colin Jones
Sandy Bay
Room Number
111, 1 College Road
[email protected]
6226 1937
6226 7390
By Appointment
Unit Description
This unit aims to develop your creative problem solving skills and focuses on the use of creative
problem solving techniques in everyday life. The unit is a response to the rapidly changing nature of
the business environment and the difficulties that individuals and groups can experience in
responding to problems brought about by change or the emergence of new paradigms. It covers a
wide range of creative problem solving methods, including problem definition techniques, idea
generation methods, idea evaluation and, importantly, how to gain acceptance of new ideas.
At the heart of the unit is an explicit focus on developing selling skills. Selling is seen as the primary
skill through which creative confidence is encouraged. Quite frequently in life, you are expected to
‘buy’ the explanations and ideas your family, teachers, friends and communities have ‘sold’ you. This
unit aims to provide you with the independence to understand, and plan, your future interaction
with the world within which you live. In short, this unit offers you an opportunity to reshape the way
you live your life.
In order to succeed in this unit you must be willing to commit yourself fully to the group work
activities and proactively manage your learning.
The University and the Tasmanian State Government entered into a Partnership Agreement in
November 2000 that acknowledged ‘the important role which higher education plays in the social
and economic development of the Tasmanian community.’ The Entrepreneurship Major is a tangible
result of this partnership, and the University acknowledges the support of the Tasmanian State
Government, through the Department of Economic Development, in its introduction.
Prior Knowledge &/or Skills OR Pre-Requisite Unit(s)
None specified.
Enrolment in the Unit
Unless there are exceptional circumstances, students should not enrol in winter school units after
the start of semester, as the Tasmanian School of Business and Economics (TSBE) cannot guarantee
any extra assistance will be provided by the teaching team in respect of work covered in the
period prior to enrolment; and
penalties will not be applied for late submission of any piece or pieces of assessment that
were due during this period.
Intended Learning Outcomes and Generic Graduate Attributes
In this unit you will
Intended Learning Outcomes
In assessing this unit I will be looking at your
ability to:
Knowledge of and the ability to
use creativity, selling and
planning techniques:
1a. Use all four integrated steps of the creative problem solving
1b. Strategically interact with your fellow students.
1c. Use a structure approach to redefine and solve a problem
of your choosing.
Trading Game
1d. Demonstrate your knowledge of temperaments and the
creative process
Take Home Test
2a. Your capacity to productively contribute to your group’s
To be self-aware of their
strengths and weaknesses
when interacting with others:
To reflect on learning:
2b. To adjust your behaviour in a strategic manner.
Trading Game
2c. Express your views in a manner that demonstrates your
understanding of your temperament across a range of different
Take Home Test
Graduate Attribute Outcomes
The assessments and teaching activities in this
unit have been designed to develop the following
graduate attributes in students:
Knowledge - The ability to transfer and apply
knowledge related to creative problem solving to
complex and uncertain business situations and
transmit that knowledge to professional peers for
critical discussion.
Functional lifelong learner for professional and
personal career aspirations.
Communication - The ability to engage in
persuasive, succinct oral discussions to
communicate and influence other persons.
Problem solving - Effective problem-solving
skills including the ability to apply creativity /
selling concepts, to a range of multi-dimensional
business related problems.
An awareness of when additional information is
needed and the capacity to locate, analyse and
use it.
To reflect on learning:
3c. Communicate what you have learned about your ability to
solve problems and communicate effectively
Take Home Test
Global perspective - Group and interpersonal
skills to sensitively connect, collaborate and
negotiate with people from diverse global cultures
and backgrounds in a professional context.
Learning Expectations and Teaching Strategies/Approach
The University is committed to a high standard of professional conduct in all activities, and holds its
commitment and responsibilities to its students as being of paramount importance. Likewise, it
holds expectations about the responsibilities students have as they pursue their studies within the
special environment the University offers. The University’s Code of Conduct for Teaching and
Learning states:
Students are expected to participate actively and positively in the teaching/learning
environment. They must attend classes when and as required, strive to maintain steady
progress within the subject or unit framework, comply with workload expectations, and
submit required work on time.
Work, Health and Safety (OH&S)
The University is committed to providing a safe and secure teaching and learning environment. In
addition to specific requirements of this unit you should refer to the University’s policy at:
Learning Resources
Prescribed Text
There is no prescribed text for this unit.
Recommended Texts
There are no recommended texts for this unit.
Journals and Periodicals
Specific journal articles will be provided.
Useful Websites
My Learning Online (MyLO)
Access to the MyLO online learning environment unit is required for this unit. The unit has its own
MyLO site.
To log in to MyLO and access this unit, go to: .To
access the unit, select BLD201. These instructions will help you to log in for the first time.
For help using MyLO go to
Technical requirements for MyLO
For help and information about setting up your own computer and web browser for MyLO, see:
While on campus, you can access the University network and MyLO via a laptop computer or other
mobile device. See:
MyLO can be accessed via Library computers and in computer labs on campus. See:
For further technical information and help, contact the UTAS Service Desk on 6226 1818 or at during business hours.
Learning to use MyLO
When you login to MyLO, you will see a unit called Getting Started with MyLO. Enter the unit to
learn more about MyLO and to practice using its features.
MyLO Expectations
Students are expected to maintain the highest standards of conduct across all modes of
communication, either with staff or with other students. Penalties may be imposed if the Unit
Coordinator believes that, in any instance or mode of communication, your language or
content is inappropriate or offensive. MyLO is a public forum. Due levels of respect,
professionalism and high ethical standards are expected of students at all times.
Submission of assessment tasks via MyLO presumes that students have read, understood and
abide by the requirements relating to academic conduct, and in particular, those requirements
relating to plagiarism. All work submitted electronically is presumed to be “signed-off” by the
student submitting as their own work. Any breach of this requirement will lead to student
misconduct processes.
MyLO is an Internet service for teaching and learning provided by the University. It is
expected that you check your units in MyLO for updates at least once a day.
Using MyLO for BLD201
IMPORTANT!: Before you are provided with access to your unit’s MyLO resources, you must
complete the Student Agreement form. To do this:
1. Access the unit’s MyLO site.
2. Locate the Begin Here folder and click on it to open it. You can find the Begin Here folder by
scrolling down until you see Content Browser OR by clicking on the Content button.
3. Once you have opened the Begin Here folder, click on the Student Agreement file.
4. Read the terms, then check the I agree box. You should now be able to access all available
unit content on MyLO. You only need to do this once in each MyLO unit.
Student Feedback via eVALUate
At the conclusion of each unit students will be asked to provide online responses to a number of
matters relating to the learning and teaching within that unit. All students are asked to respond
honestly to these questions, as all information received is used to enhance the delivery of future
Changes to this Unit Based on Previous Student Feedback
Previous students have asked for clearer audio and better quality online presentations. Time and
effort has been given to improving these aspects of the unit.
Details of Teaching Arrangements
This unit employs an intensive workshop process that is supported online. The workshop will be
delivered on July 9, 10 & 11. A process of student-centred learning is used, whereby you are
required to take full responsibility for your learning (for a full explanation of this approach, see Your attendance is vital to ensure you
meet the assessment requirements of the unit.
If you are unable to attend workshops, you should discuss with your lecturer what steps you can
implement to avoid a loss of opportunity to be assessed. It is not possible to ‘catch up next
workshop’ due to time constraints. If you manage any absence from workshops correctly, there is no
reason for you to be penalised. You will only penalise yourself by failing to make alternative
arrangements to overcome your absence. The introductory workshop will cover what strategies are
acceptable to overcome absence from workshops.
Online Activities
You must prepare for this unit by making full use of the online resources available for you at:
Group Work Expectations
To succeed in this unit, you must be prepared to work cooperatively and meaningfully with your
group. The nature of your obligations are explained here:
Learning Skills and Language Support (Other support details)
The Student Learning and Academic Development Team in the Student Centre works with all
students, domestic and international, to develop academic skills, literacy and English language skills.
More information can be found on this website
Communication, Consultation and Appointments
Check the MyLO News tool at least once every two days. The unit News will appear when you first
enter our unit’s MyLO site. Alternatively, click on the News button (towards the top of the MyLO
screen) at any time.
Other students may have the same question that you have. Please go to the Q&A Forum on our
course’s MyLO site. Check the posts that are already there – someone may have answered your
question already. Otherwise, add your question as a new topic. Students are encouraged to support
each other using this forum – if you can answer someone’s question, please do. We will attempt to
respond to questions within 48 business hours. If your question is related to a personal issue or your
performance in the unit, please contact us by email instead.
If you have a personal question related to your studies or your grades, please contact us by email.
You are expected to check your UTAS email (WebMail) on a regular basis – at least three times per
week. To access your WebMail account, login using your UTAS username and password at .
You are strongly advised not to forward your UTAS emails to an external email service (such as Gmail
or Hotmail). In the past there have been significant issues where this has occurred, resulting in UTAS
being blacklisted by these email providers for a period of up to one month. To keep informed, please
use your UTAS email as often as possible.
*IMPORTANT* Please email me when you have a question or issue of a personal nature, for
example, you have a family issue that is affecting your studies. For general questions about the unit,
please add them to the Q&A forum on our unit’s MyLO site. This way, other students can also
benefit from the answers.
I receive a lot of emails. Be realistic about how long it might take for me to respond. Allow me at
least two (2) business days to reply. Staff are not required to respond to emails in which students do
not directly identify themselves, emails which are threatening or offensive, or emails that come from
external (non-UTAS) email accounts.
When you write an email, include the following information. This helps the teacher determine who
you are and which unit you are talking about.
• Family name;
• Preferred name;
• Student ID;
• Unit code (i.e. BFA201)
• Questions - if your question is about an assessment task, please include the assessment task
number or name.
Consultation and Appointment:
Please call or email to arrange a suitable time for appointments.
Assessment Schedule
In order to pass this unit you must achieve an overall mark of at least 50 per cent of the total
available marks. Details of each assessment item are outlined below.
Assessment Items
Due Date
Creativity Challenge
Days 1 & 2
Link to Learning
1b & 2a
Day 1
Trading Game
Days 1 & 2
1c & 2b
Take Home Test
July 19
1d, 2c & 3c
Assessment Item 1 – Creativity Challenge
Task Description:
Your group is required to interpret the theoretical ideas contained in the
readings provided to you via five (5) group presentations. Further advice for
this task will be given on MyLO.
Task Length
Each presentation will not exceed 3 minutes.
Assessment Criteria:
For details of the assessments for each assessment item, please see the
information provided on MyLO.
Link to Unit’s
Learning Outcomes:
1a & 2b
Due Date:
Days 1 and 2
25 marks
Assessment Item 2 – Pre-Test
Task Description:
On Day 1 you will be given a test of the concepts and theories that you have
been asked to learn prior to our first meeting. This will be a multiple question
test. See MyLO for further details.
When enrolling in the unit, it is your responsibility to ensure you are
capable of adequately preparing for this test.
Task Length
The test will take less than 15 minutes
Assessment Criteria:
The test consists of several questions to which you must indicate the right
answer, details of the subject matter, process and nature of assessment can
be found on MyLO
Link to Unit’s
Learning Outcomes:
Due Date:
At the commencement of Day 1
25 marks
Assessment Item 3 – Trading Game
Task Description:
Selling is a process of negotiation; it is a process of opportunity recognition
and persuasion. During this semester you will play the Trading Game four (4)
times (on days 2 and 3). This game, while not complicated, requires you to
develop a very deliberate strategy to succeed. An online tutorial as to the
nature and aim of the game will be provided to all students, prior to the first
workshop, on MyLO.
For a complete overview of the process, logic and assessment of the
Workshop Game, see MyLO.
Task Length
Assessment Criteria:
The time between strategies played will be no longer than one hour.
The highest score possible is 60. Student outcomes will be ranked from
highest score to lowest score with equal scores also ranked on the time taken
to complete the game. Individual grading will be determined by the overall
rankings within each game. The top 20% will receive 85%, the next 20% will
receive 75%, the next 20% will receive 65%, the next 20% will receive 55%
and the bottom 20% will receive 45%. The top ranked student will receive a
bonus of 15% (so 100%). For further details see MyLO.
Link to Unit’s
Learning Outcomes:
1c & 2a
Due Date:
Day 2 & 3
25 marks
Assessment Item 4 – Take Home Test
Task Description:
At the conclusion of day 3, you will be given a challenge that you are to solve
individually. This represents an opportunity to apply the creative problemsolving process to specific situation. This will require to:
1. Redefine the essence of the problem
2. Use a lateral thinking process to generate a range of possible solutions to
the problem
3. Use the evaluation process to determine your most desirable solution
4. Determine the basis upon which you will pitch your solutions.
Further details will be given on MyLo.
Task Length
As determined appropriate
Assessment Criteria:
For details of the assessments for each assessment item, please see the
information provided on MyLo
Link to Unit’s
Learning Outcomes:
1d, 2b, 2c & 3a
Due Date:
July 19
25 marks (5 marks for problem redefinition, 5 marks for creative ideas, 5
marks for evaluation of your solutions, 5 marks for your individual pitches
and 5 marks for a personal learning statement)
There is no final examination for this unit.
How Your Final Result Is Determined.
Your final result will be determined by the combined total of your marks across all 4 assessment
Submission of Assessment Items
Lodging Assessment Items
Assessable items must be submitted in person during workshops.
Late Assessment and Extension Policy
In this Policy
(a) ‘day’ or ‘days’ includes all calendar days, including weekends and public holidays;
(b) ‘late’ means after the due date and time; and
(c) ‘assessment items’ includes all internal non-examination based forms of assessment
This Policy applies to all students enrolled in Faculty of Business Units at whatever Campus or
geographical location.
Students are expected to submit assessment items on or before the due date and time specified
in the relevant Unit Outline. The onus is on the student to prove the date and time of
Students who have a medical condition or special circumstances may apply for an extension.
Requests for extensions should, where possible, be made in writing to the Unit Coordinator on
or before the due date. Students will need to provide independent supporting documentation
to substantiate their claims.
Late submission of assessment items will incur a penalty of 10% of the total marks possible for
that piece of assessment for each day the assessment item is late unless an extension had been
granted on or before the relevant due date.
Assessment items submitted more than five (5) days late will not be accepted.
Academic staff do NOT have the discretion to waive a late penalty, subject to clause 4 above.
Academic Referencing and Style Guide
In your written work you will need to support your ideas by referring to scholarly literature, works of
art and/or inventions. It is important that you understand how to correctly refer to the work of
others and maintain academic integrity.
Failure to appropriately acknowledge the ideas of others constitutes academic dishonesty
(plagiarism), a matter considered by the University of Tasmania as a serious offence.
The appropriate referencing style for this unit is: the Harvard style. For information on presentation
of assignments, including referencing styles:
Review of Assessment and Results
Review of Internal Assessment
It is expected that students will adhere to the following policy for a review of any piece of
continuous/internal assessment. The term continuous/internal assessment includes any assessment
task undertaken across the teaching phase of any unit (such as an assignment, a tutorial
presentation, and online discussion, and the like), as well as any capstone assignment or take-home
Within five (5) days of release of the assessment result a student may request a meeting with the
assessor for the purpose of an informal review of the result (in accordance with Academic
Assessment Rule No. 2 Clause 22 – During the meeting, the student should be prepared to discuss specifically the
marks for the section(s) of the marking criteria they are disputing and why they consider their
mark(s) is/are incorrect. The assessor will provide a response to the request for review within five (5)
days of the meeting.
If the student is dissatisfied with the response they may request a formal review of assessment by
the Head of School, with the request being lodged within five (5) days of the informal review being
completed. A Review of Internal Assessment Form must be submitted with the formal review
Further Support and Assistance
If you are experiencing difficulties with your studies or assessment items, have personal or lifeplanning issues, disability or illness which may affect your study then you are advised to raise these
with your lecturer or tutor in the first instance.
If you do not feel comfortable contacting one of these people, or you have had discussions with
them and are not satisfied, then you are encouraged to contact the Director of Undergraduate
Name: Mr David Kronenberg
Room: 409, Commerce Building, Sandy Bay
Phone: +61 3 6226 2280
Email: [email protected]
Students are also encouraged to contact their Undergraduate Student Adviser who will be able to
help in identifying the issues that need to be addressed, give general advice, assist by liaising with
academic staff, as well as referring students to any relevant University-wide support services. Please
refer to the Student Adviser listings at for your
advisers contact details.
There is also a range of University-wide support services available to students, including Student
Centre Administration, Careers and Employment, Disability Services, International and Migrant
Support, and Student Learning and Academic Support. Please refer to the Current Students website
(available from for further information.
If you wish to pursue any matters further then a Student Advocate may be able to assist.
Information about the advocates can be accessed from .
The University also has formal policies, and you can find out details about these policies from the
following link –
Academic Misconduct and Plagiarism
Academic misconduct includes cheating, plagiarism, allowing another student to copy work for an
assignment or an examination, and any other conduct by which a student:
(a) seeks to gain, for themselves or for any other person, any academic advantage or
advancement to which they or that other person are not entitled; or
(b) improperly disadvantages any other student.
Students engaging in any form of academic misconduct may be dealt with under the Ordinance of
Student Discipline. This can include imposition of penalties that range from a deduction/cancellation
of marks to exclusion from a unit or the University. Details of penalties that can be imposed are
available in the Ordinance of Student Discipline – Part 3 Academic Misconduct, see
Plagiarism is a form of cheating. It is taking and using someone else’s thoughts, writings or
inventions and representing them as your own, for example:
using an author’s words without putting them in quotation marks and citing the source;
using an author’s ideas without proper acknowledgment and citation; or
copying another student’s work.
using ones’ own work from previously submitted assessment items if repeating a unit.
If you have any doubts about how to refer to the work of others in your assignments, please
consult your lecturer or tutor for relevant referencing guidelines, and the academic integrity
resources on the web at The intentional copying of
someone else’s work as one’s own is a serious offence punishable by penalties that may range from
a fine or deduction/cancellation of marks and, in the most serious of cases, to exclusion from a unit,
a course, or the University.
The University and any persons authorised by the University may submit your assessable works to
a plagiarism checking service, to obtain a report on possible instances of plagiarism. Assessable
works may also be included in a reference database. It is a condition of this arrangement that the
original author’s permission is required before a work within the database can be viewed.
For further information on this statement and general referencing guidelines, see or follow the link under ‘Policy, Procedures and Feedback’ on
the Current Students homepage.
Workshop Program
Note: this unit operates over three days, July 9, 10 & 11. Your attendance is
required all day during all three days. You should not enrol in this unit if you
know you will not be able to commit to these dates.
Unit Introduction
Day 1
1pm – 4am
Day 2
9am – 11am
11am – 12pm
12pm – 2pm
2pm – 2.30pm
2.30pm – 5pm
Creative Problem Solving
9am – 11am
11am – 12pm
12pm – 2pm
2pm – 2.30pm
2.30pm – 5pm
Playing games of luck/skill
Playing games of luck/skill
Unit Wrap Up
Day 3
DeBono (1996)
Due Dates
Pre Test
CC4 + TG1
CC5 + TG2
TG 3 & TG4
CC = Creativity Challenge
TG = Trading Game
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