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SUMMER 2007
ALSO IN THIS ISSUE
:
MARKET
SEGMENTATION
Know thy end-user
FROM OBJECTIVE
TO DELIVERY
Research puts
Boomerang Tracking in the driver’s seat
READING,
WRITING…
REWARDING
Back to school season excellent marketing opportunity for the
Canadian incentive industry
w w w. i m a c a n a d a . c a
THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
CANADIAN INCENTIVE MAGAZINE
– THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
IN
SIDE
THIS ISSUE
VOLUME 3 NUMBER 1
12 14
FEATURES DEPARTMENTS
CANADIAN
IN
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MAGAZINE
BUYERS’
GUIDE
12
MARKET
SEGMENTATION
Know thy end-user
By Laura Byrne Paquet
14
FROM
OBJECTIVE
TO DELIVERY
Research puts
Boomerang Tracking in the driver’s seat
By Judy Owen
43
44
16
18
6
8
10
4
2007
PRESIDENT’S NOTE
By Lynda Gallant
INDUSTRY NEWS
WHAT’S HOT?
By Ian Tizzard
IMA-CC NEW MEMBER NEWS
By Jodi Ferguson
IMA-CC SURVEYS
By Ian Tizzard
INCENTIVE CALENDAR
BEYOND CASH
20
46
IMA-CC MEMBERSHIP INFORMATION
INDEX OF ADVERTISERS
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CANADIAN INCENTIVE MAGAZINE ANNUAL BUYERS’ GUIDE
– THE ANNUAL GUIDE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
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CONSULTANTS / SHOW MANAGEMENT
FULFILLMENT HOUSES / SUPPLIERS
GIFT CERTIFICATE / GIFT CARD COMPANIES
INCENTIVE HOUSES
INCENTIVE TRAVEL
MANUFACTURERS
REPRESENTATIVES
SALES PROMOTION AGENCIES
CANADIAN
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BUYERS’
GUIDE
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2007
PRESIDENT’S NOTE
Incentive to Navigate
6
CANADIAN
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MAGAZINE
BUYERS’
GUIDE
A s I write this message for the
Annual Buyers’
Guide
, the summer has arrived and vacation planning is in high gear. Not only will it be a busy time for holidays with your family and friends, but it will be a key time to start thinking about the upcoming fall/winter season. While that seems a long way off, it will be upon us before we know it and hopefully this issue will help you in that respect. There are many great ideas and sources within this issue designed to assist you in ensuring that your incentive programs are exciting and successful.
Before I mention what’s to come, let me say thank you to all who participated in our recent 3rd Annual Golf
Tournament at Lionhead. Participation comes in many variations, from our golfers to our sponsors and generous donors of prizes, services etc., to the volunteers who helped make this most recent tournament a resounding success. This will be a hard one to top for 2008 but planning is already underway.
Our next power breakfast is slated for September 11, and for those in the
GTA who have never attended one of these seminars, I encourage you to do so. It’s a great chance to learn and meet your colleagues in the industry.
Please look for the information on our
Web site at www.imacanada.ca.
Our Navigate the Incentive
World theme in this issue helps deliver the message of how connected we all can be in this industry by using the tools at our fingertips. The RepLink search engine (now available for the Canadian market) is a valuable resource for helping resellers search for the products and services they need for their clients.
If you would like more information on RepLink visit our Web site. This guide and the advertisers within, whether they be located in Canada or other parts of the globe, are all striving toward the same purpose: to bring you more information and products that help make your programs interesting and fulfilling. Our Canadian partners are constantly working with our global counterparts to bring a unified message and exciting products and services that we hope you will find useful.
If there is anything in particular that you are searching for, whether it is information on the market or products, please let us know. We will do our best to bring it to you.
Have a great summer!
Lynda Gallant, President
IMA Canada – Council
Incentive Marketing Association
Canada – Council
100 Allstate Parkway, #702
Markham, Ontario, Canada L3H 6H3
Phone (905) 477-3971
Fax (905) 477-5940
E-mail [email protected]
Web site www.imacanada.ca
IMAC–C’s PRIMARY GOALS
To build awareness within the corporate community on how to effectively use incentive programs to motivate employees and customer groups, with the ultimate goal of improving corporate performance
2007
OFFICERS AND BOARD OF DIRECTORS
PRESIDENT
Lynda Gallant,
S
OMCAN
M
ARKETING
& S
ALES
VICE
-
PRESIDENT
Ron Benegbi,
C
ARLTON
G
ROUP
L
TD
.
DIRECTOR OF MEMBERSHIP
John Houlding,
C
OTTON
C
ANDY
I
NC
.
TREASURER
Curtis Grant,
W
IN
-L
EADER
C
ORP
.
DIRECTORS OF COMMUNICATIONS
Greg Christie,
O
AK
I
NCENTIVES
G
ROUP
I
NC
.
Stevi Hanson,
A
MERICAN
E
XPRESS
I
NCENTIVE
S
ERVICES
Gina LeTourneau-Atwell, CAS,
C
ORPORATE
E
XPRESS
P
ROMOTIONAL
M
ARKETING
Jo-Anne Pusateri,
M
ARITZ
C
ANADA
I
NC
.
DIRECTOR OF EDUCATION
Heath Stone,
G
REYSTONE
A
DVANTAGE
PAST PRESIDENT
Rob Purdy,
C
ARLTON
G
ROUP
L
TD
.
Tips in the Listings Section taken from
The Carrot Factor
by Lisa Leitch
Listings current as of August 3, 2007
2007
INDUSTRY NEWS
Citi Acquires Ecount, Inc.
CITI MARKETS AND BANKING ANNOUNCED THAT IT HAS ACQUIRED
Ecount, Inc., the leading provider of corporate prepaid card solutions, based in Conshohocken, Pennsylvania. Ecount’s products will be integrated into
Citi’s global transaction services business, strengthening the firm’s cash management platform for corporations, financial institutions and governments.
Ecount has provided customized prepaid card solutions for corporations looking for simple and convenient ways to deliver payments, including compensation and promotions. Established in 1997, the company serves a base of more than 1,200 corporate clients across North America. Ecount’s paperless payment solutions allow corporations to reduce costs, strengthen brand awareness and increase efficiencies.
This acquisition strengthens Citi’s leading position in global payments in the U.S., and it enables the launch of similar prepaid card solutions worldwide. The prepaid card market is experiencing high growth and is currently estimated at more than $2 trillion worldwide, as corporations and consumers continue to move from paper cheques to electronic-based payment methods.
Volume 3 • Number 1
Annual Buyers’ Guide 2007
PUBLISHER AND EDITORIAL DIRECTOR
Jamie Parcells
CREATIVE DIRECTOR
Stan Michalak
SALES MANAGER
Steve London
CONTRIBUTING WRITERS
Laura Byrne Paquet, Jodi Ferguson,
Judy Owen, Ian Tizzard
CANADIAN
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MAGAZINE
BUYERS’
GUIDE
Incentive Technology Council’s New
Name Reflects Expanded Mission
AFTER ACCOMPLISHING ITS INITIAL OBJECTIVES, THE ONLINE INCENTIVE
Council, a strategic industry group of the Incentive Marketing Association (IMA), has embraced an expanded mission and changed its name to the Incentive
Technology Council.
Founded in 2002, the council originally organized to promote the use of online incentive and recognition programs through research, education and information. In five years, the corporate community has embraced online programs as strategic tools to communicate, deliver and track performance improvement solutions. In 2005, 25 per cent of respondents to the Incentive
Federation’s
Study Conducted Among Current Users of Merchandise and Travel items for Motivation/Incentive Applications
indicated they ran programs online, compared to less than 15 per cent in 2003.
With use of online incentive programs steadily increasing, council president
Paula Godar CPIM, Maritz, commented, “We are ready to broaden the council’s objectives. Our name change to the Incentive Technology Council (ITC) reflects our expanded mission to define and promote online incentive program best practices. We can be instrumental in helping organizations apply welldesigned incentive programs and cutting-edge technology to maximize their incentive and motivational program success.”
To this point, a recent study conducted by Wichita State University researcher Dr. Victoria Shaffer, PhD, on behalf of the council, found that few companies that utilize online incentive programs incorporate an ROI/Results analysis, though close to 40 per cent of respondents thought this analysis would be useful. Incentive Technology Council members can assist their clients incorporate clear and measurable program objectives to track and measure program results.
2007
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All rights reserved. The contents of this publication may not be reproduced by any means, in whole or in part, without the prior written consent of the publisher and the
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Magazine
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Canadian Incentive Magazine
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INDUSTRY NEWS
SITE Partners with
Incentive Travel
Exchange
THE SOCIETY OF INCENTIVE & TRAVEL
Executives (SITE) announced it has entering a partnership with the Incentive Travel Exchange event owned and managed by Questex Media
Group, Inc. The Incentive Travel Exchange is an invitation-only, appointment-based event catering exclusively to the incentive travel market. The formula brings together North American buyers with pre-qualified suppliers and consists of prearranged one-to-one meetings.
“The Incentive Travel Exchange is an event that holds significant opportunities for our members who specifically seek a structured business meeting forum,” said Brenda Anderson, CEO of
SITE. “Our partnership will raise awareness of this event and provide industry leaders from around the globe the opportunity to conduct meaningful exchanges in an effective platform.”
The announcement came during the second annual Incentive Travel Exchange, June 25-27, at the Hotel at Mandalay Bay, in Las Vegas.
where more than 150 industry professionals are currently conducting business and building their network. For more information on SITE, visit www.site-intl.org.
Fairmont Hotels & Resorts
Onboard with New Airline
Partners
FAIRMONT HOTELS & RESORTS HAS ANNOUNCED IT HAS marketing alliances with several new international airline carriers including United Airlines, Lufthansa Airlines and Cathay
Pacific. Effective immediately, guests staying at Fairmont’s collection of distinctive hotels and one-of-a-kind resorts around the globe will have the opportunity to collect air miles in the respective carriers’ frequent flyer programs.
With the Fairmont portfolio poised for significant international growth, the new marketing relationships are an excellent complement to the brand’s existing roster of frequent flyer program affiliations, a group that includes other airline partners such as American Airlines, Air Canada, Emirates and Alaska Airlines.
Guests on qualifying stays will now have the opportunity to earn frequent flyer miles in United Airlines’ Mileage Plus program, Lufthansa Airlines’ “Miles and More” program, or Cathay
Pacific’s Asia Miles program.
IMA-CC Annual Golf
Tournament a Success
IMA CANADA-COUNCIL HELD ITS 3RD ANNUAL
Golf Tournament, May 29, at Lionhead in
Brampton, and the event was a tremendous success. “The weather couldn’t have been better, the facility was amazing and the turnout was the best ever,” said Lynda Gallant, president, IMA-
CC. “A very special thank you to all our corporate sponsors who donated silent auction, raffle prizes, as well as items for our gift bags for the event. Thanks as well to Allison Hannah from
Starlight Starbright Children’s Foundation who came out for the event and spoke to our participants about their foundation. We look forward to seeing you next year.”
NAER Changes Name, Launches
New Brand Identity
THE NATIONAL ASSOCIATION FOR EMPLOYEE RECOGNITION
(NAER) has announced that it will change its name to Recognition
Professionals International (RPI). The name change comes following extensive research and membership and stakeholder interviews and surveys indicating that a new brand was needed to reflect the organization’s global membership and professional image. Regardless of the name, the organization remains the only professional organization at the forefront of workforce recognition through its focus on recognition innovations and education as a systematic method for improvements in the workplace.
The new name, Recognition Professionals International, and the tagline, “Encouraging Excellence,” were launched at the organization’s 10th Annual Conference in Savannah, Georgia, on May 1.
According to executive director Christi Gibson, “Our new brand speaks to our mission to provide professional education and define best practices in the field of recognition. Our new name also aligns more closely with our Certified Recognition Professional designation.”
RPI continues to be the only non-profit association offering a certification program on recognition strategy and implementation. In addition to the new name and new logo, a new Web site has been launched at www.recogntion.org.
CIM
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WHAT’S HOT?
Reading, Writing…
Rewarding
Back-to-school season an excellent marketing opportunity for the Canadian incentive industry
By Ian Tizzard
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H ow can the incentive market not capitalize on the back-to-school season? Parents need a reward after having the kids all summer long, and kids heading to another year of achievement could use a treat or two to help keep them motivated.
Some programs target students directly – marketers enter university and college along with students every year. But much of the domestic incentive industry seems to rely on parents involved in their work-based programs to redeem points for items their kids will need for the year ahead. Either way, with so many students needing everything from computers to pens the back-to-school season offers a marketing opportunity for the whole incentive industry.
JOANNE ALLEN
VICE-PRESIDENT, SALES AND MARKETING
NATIONWIDE PREMIUM SALES
As a Toronto-based incentive products distributor, Allen says the back-toschool season presents a marketing opportunity every year. “Parents redeem for their kids until the middle of September,” she says. “We start planning early, getting products in our inventory starting in June for late summer and September redemptions.”
Allen says this year she expects
Nationwide’s Panasonic Toughbook portable computers to move quickly, as well as the digital IC voice recorders in stock. “University students get a little tired and don’t take notes in class. They can just record the class and download it to their computer,” she says. “And the Toughbooks are always popular because of their reliability,”
BRIAN WILKS
VICE-PRESIDENT, OPERATIONS
PERFORMANCE AWARDS GROUP
The program developer and product distributor echoes what many others say: there is an increase in redemptions and other incentive program activity in late summer. “We always see a post-Labour Day spike when everybody gets back to work,” says Wilks. He can’t say that back-to-school needs and trends necessarily raise the spike, but the products he sees moving make him think students are in for a treat.
“We see lots of season-related redemptions through summer,” he says, but he agrees that parents likely use points and stored value form their own incentive programs to gift their kids with needed equipment. “It’s computers more so at this time of year; laptops and that kind of thing.”
JANE QUINN
SALES MANAGER
REPLOGLE GLOBES, INC.
Replogle has sold globes in the
Canadian retail market for years, but it only recently entered as a distributor in the domestic incentives market.
“Back to school is a wonderful time for us,” says Quinn. “It’s the second biggest time of year outside Christmas.”
With customized orders to boost its 75 standard models, Replogle Globes produces about 500 different globes a year.
But while thoughts of school days inspire people to choose globes as gifts, Quinn says globes gain lasting importance for entire families. “When you’re watching TV news or reading the newspaper, globes are the quickest way to find out where things are happening,” she says.
“They can become heirlooms,” says
Quinn, bragging about her company’s updatable globe program. With the program, customers can replace their globes when political boundaries change at wholesale cost. A chief and an assistant cartographer keep a watch out for possible changes. Quinn says the biggest boundary changes recently occurred in northern Canada,
Eastern Europe and Central Asia.
GREG CHRISTIE
PRESIDENT
OAK INCENTIVES GROUP
Christie says product incentives geared towards purchases or changing behaviours work well with universityand college-aged students. He says manufacturers can do well by running rotating programs, monthly from
September to November. That takes advantage of the settling into school period and makes a nice bridge into the Christmas season.
“We have a lot of products suitable for a university- and college-age audience,” says Christie. Generally electronics get brand recognition and do well with them. “Whether it’s portable
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DVD players or MP3 players, recognized brands have a high profile in this market.”
But Christie also suspects many parents redeem their stored rewards and points from work for their kids.
“It’s a looser link, but I think there’s a trend towards that purpose,” he says.
Besides electronics moving at this time of year, Christie says Jamis bicycles move a lot in late summer and early fall. “I think people are getting them for students who need transportation to school. And I’m stretching, honestly, but I think a lot of people choose small appliances as a practical redemption for students they know who are setting up their first home away from home.”
ANDREW NEWCOMB
DIRECTOR, CORPORATE DEVELOPMENT –
GLOBAL STORED VALUE
ECOUNT, INC.
New to the Canadian market, this
Citigroup company provides prepaid
Visa cards, which their clients use as incentives for employees and customers. Newcomb prefers the universal spend option of a prepaid card over product catalogues and single-merchant cards that he says require too much guesswork about what the incentive receiver wants.
In fact, Newcomb says businesses giving away Ecount’s cards often get their gift right back. “A lot of customers spend the reward at the provider,” says Newcomb, who sees information that identifies where
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C A recipients use the cards. “The cards drive spending right back to the store that provided it.”
Newcomb says good program results come from “planning an event and building a program around it,” an outlook that makes almost anything a marketing opportunity. “But back-toschool is a good time for our cards to be used, matching a seasonal need,” he adds. “And that resonates well with people’s desire to see students move forward.”
For sales incentives, Ecount does a lot of work with telecommunications providers. “They’re always busy at back-to-school time with students setting up cell phone and Internet accounts,” Newcomb says.
CIM
Ian Tizzard is a freelance writer and regular contributor to Canadian Incentive Magazine.
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MARKET
SEGMENTATION
Y employees?
ou probably have an exhaustive amount of demographic information about your clients: how old they are, where they live, what they do, how much they earn and, most importantly, what they like. But do you have the same sort of information about your
When you’re designing or revising an incentive program, your employees are your clients–and it’s just as important to understand them if you want to motivate, inspire and retain them.
“This is about being able to capture someone’s imagination and attention,” says Kerry Shapansky, president and
CEO of Pareto Corp. of Toronto. A
Pareto subsidiary, Elevate, runs
Aeroplan-based incentive programs for some 50 companies.
These days, many workplaces are more diverse than ever before. Baby boomers rub shoulders with Generation Y, new Canadians with old money, luxury lovers with granola crunchers…the list is endless. And among this increasingly varied group, one person’s treasured reward might hold no interest for his or her colleague.
Freedom yearners
(17 per cent) are almost the direct opposites of bottom liners. They’re not really interested in money or merchandise, probably because they already have lots of both—22 percent of them earn six figures, the largest proportion of high earners among the groups. The majority are male and/or over 45 years old. Flextime, conferences and opportunities to take on challenging projects inspire them.
Praise cravers
(16 per cent) take pride in a job well done, so praise from peers and bosses motivates them more than anything, including money, trips, merchandise and flextime. Slightly more than half are male.
Upward movers
(8 per cent) have the greatest job satisfaction of any group. They want to stay with their company and move up the ladder. Almost seven in 10 are male, about one third are executives, and more than four in 10 are under 35. Cash, days off and flextime don’t appeal to them.
They prefer status awards, meals with senior executives and opportunities to work with people outside their area.
From this list, it’s clear that the days of the “one size fits all” incentive program are long gone.
So how do you evaluate your employee mix and develop a program to match? In a nutshell: ask questions, and be flexible, observant, objective and inclusive.
WHAT’S YOUR TYPE?
In a recent U.S. study, Maritz Inc.
found that employees could be grouped into six broad incentive “types,” as follows.
Award seekers
(22 per cent of employees surveyed) are younger, on average, than members of other groups. Almost six in 10 are female. They like rewards with both trophy and monetary value, such as gift cards and trips, but aren’t terribly interested in workplacebased rewards, such as mentoring opportunities.
Nesters
(20 per cent) are a bit older than average, and slightly more than half are male. Very family-focused, they dislike conferences and incentive trips that take them away from home. Rewards that help them balance work and family responsibilities, such as flextime, will appeal to them. They also like treats they can share, such as restaurant dinners.
Bottom liners
(19 per cent) could be described as the
“show me the money” crowd. Often dissatisfied with their jobs, they respond to cash bonuses and programs that let them earn points to trade for merchandise. Almost six in
10 are female.
ASK QUESTIONS
Years ago, companies planning incentive travel simply picked a destination and gave employees a registration form they could use to provide information on their travel companion and preferred activities. “That type of incentive can’t be handled in the same way [now]. If you just send out a registration form, it can backfire,” says Joni
Krueger, director business development, incentives and groups, with Mississauga-based itravel2000, Canada’s largest online travel retailer.
For example, printed registration forms for trips used to be designed on the assumption that that employee’s travel companion would be his or her opposite-sex spouse. But these days, employees may ask to bring along a parent, child, friend, sibling or same-sex spouse—and if the registration form doesn’t accommodate all the possibilities, resentment may ensue.
Krueger’s company often creates a private Web site for incentive travel clients that allows employees to fill out a
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KNOW THY END-USER
detailed, open-ended questionnaire that sensitively collects information the company needs to design a satisfying trip, without impinging on employees’ privacy.
BE FLEXIBLE
“Respect your participants. Give them breadth of choice,” says Shapansky. Employees at Elevate’s client companies collect Aeroplan
® miles that can be exchanged for a range of rewards, including travel, merchandise and services.
Since many of Elevate’s clients ask the company to set up an online portal for their rewards program, an expansive range of rewards can be tweaked infinitely. “The notion of a
[paper] merchandise-based catalogue is something we used to hear clients ask for a lot, but we find clients really shying away from that approach,” says Shapansky.
He gives the example of television sets, once a popular prize in company contests. Back in the days when Gilligan’s Island ruled the ratings, simply offering a colour TV could get employees excited. But today, there are many choices in televisions: LCD, plasma, high definition, wide screen, you name it. Let your employees choose.
Flexibility can also be built into something like an incentive travel trip. “[In] some cultures, family is very important,” Krueger notes, adding that employees from those cultures will be reluctant to take a reward trip without their spouse and kids. However, the company may not have the budget to pay for an entire family to attend. A good compromise, which Krueger has used with several clients, is to allow employees’ family members to join the trip at their own cost.
Such programs can be particularly crucial to building employee morale, says Krueger. High-achieving employees often spend long days at the office and need support from their families. Getting spouses and kids to feel warmly towards the company can pay many dividends. But, warns Krueger, “If you want to get on the side of the family of the person who works for you, you’ve got to address their concerns.” That includes making sure there are enough appropriate activities at the destination to keep family members amused while employees are engaged in teambuilding exercises.
Shapansky mentions a national preference for reward programs that allow people to collect miles or points both inside and outside the office. In an Aeroplan program, for instance, employees can earn points on their Aeroplan card, through retailers like Esso and via other partners, as well as at work. Such multifaceted programs are “more popular in Canada than anywhere on earth,” he notes.
Simple observation will also tell you many things about large groups of employees. For example, Shapansky notes that “Generation Y are pretty cynical about programs. They want spontaneous rewards. They want them now.” Older employees may be more inclined to save up points or to participate in long-running contests.
BE OBJECTIVE
Just because you think something is a great reward doesn’t mean your employees will. Age, income, culture and other factors all play a role. For instance, Shapansky says the Aeroplan program is particularly well suited to high-earning salespeople who fall squarely within the plan’s demographic. However, it might not work well for lowerincome employees. Since they are less likely to be existing
Aeroplan members, it will take them longer to earn significant rewards.
BE INCLUSIVE
Ensuring that incentive programs and their ancillary communications are inclusive of diverse ages, genders and cultures just makes good business sense. After all, if people don’t see a program as relevant to them, they won’t be inspired by it. That communication can be as finely tuned as the pictures on the gift cards you distribute to employees.
“An agency will ask us for 100,000 gift cards, and there might be five different faces…so the client can segment as much as he wants,” says Harvey Caron, who’s in marketing and sales with Montreal’s Pentagon Graphics, one of North
America’s leading manufacturers of phone, cellular, transit, loyalty, membership and gift cards.
BE OBSERVANT
Sometimes employees will tell you more by their actions than they will through a questionnaire. Elevate tracks participants’ activity on its online portals and tailors its communications to match. If an employee clicks several times on a particular reward—say, a clubbing weekend in Manhattan—it’s clear that item has a strong appeal for that person. Elevate’s automated systems can send tailored e-mails to each employee, based on their surfing history, encouraging them to do what they need to do to earn their dream reward.
SO WHAT’S THE MESSAGE?
The experts agree: understanding your employees is one of the keys to creating an incentive program that works.
Keep factors like culture, gender and age in mind, then make sure your program is flexible and responsive. Just remember the mantra: in 2007, one size definitely does not fit all.
CIM
Laura Byrne Paquet is an editor and freelance writer living in Ottawa.
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2007
W hen executives with
Boomerang Tracking
Inc. were considering implementing an incentive program, they could have just reached in a hat and tried any ol’ program.
Instead, they did their research, took their time and the strategy paid off with a significant jump in sales of their stolen-vehicle tracking devices.
The company’s blueprint for success was the food for thought at the Incentive Marketing Association – Canada
Council’s Power Breakfast in May.
Marc Roth, Boomerang’s Canadian marketing manager, outlined for guests the steps the company took before, during and after it developed its Boom-
Rewards incentive program for new-car dealers who sell their devices.
“Going through every step and not just jumping into a program is really the key,” Roth says. “Did it take us a little longer? Absolutely.
Could we have launched it in a month versus six months? Absolutely.
“But what I found was that first understanding the market, understanding who’s selling it and then going through the process of designing a program specifically to the market was really worthwhile in the end for us.”
ON THE RIGHT TRACK
Boomerang Tracking Inc. started 12 years ago in Quebec and became the leader in stolen-vehicle tracking technology in Quebec, B.C. and Ontario.
In 2004, the company was acquired by LoJack Inc. The worldwide leader in stolen-vehicle recovery devices has offices in approximately 25 countries.
The devices, which use cellular or radio frequency technology, are installed covertly in new cars at dealerships.
Before Boomerang launched its incentive program in the spring of
2005, executives conducted directmarket research to find out who was selling the devices, what they liked and disliked and whether it would be useful to have an incentive program.
Surveys were sent to about 300 dealers in the greater Toronto area.
Results revealed a lot of competition at new-car dealerships in terms of the number of goods and services dealers could offer customers, sometimes up to 30 items in a “basket,”
Roth says.
Seventy-seven per cent of respondents said having an incentive attached to an item in that basket would influence their selling approach, and 94 per cent said they would be more likely to sell one of those products if it offered them an incentive, he says.
Because of the large number of items in the basket, there was a need to distinguish Boomerang’s products,
Roth asserts. “A greater amount of their compensation package at that level is coming from products like ours, so the more compensation and margin that we can give them as a product the better.”
Communication and staying in the minds of dealers was also crucial, and one way to accomplish that was through a rewards program that led to extra contact.
Some competitors’ products also had incentives, but it was a minority and not many were customized to the car-dealer channel.
“They’re kind of just out of the box
– you get $2 for this and $4 for this,”
Roth says. “Our program, when we designed it, was tailor-made to the way that we sell and what we sell and what we want them to sell.”
The company sells two types of units and each has five different service terms, from one to five years. The cost difference between the Level 1 and Level 2 units was $200. Service terms were $170 for one year and
$600 for five years.
A decision then had to be made about whether Boomerang would attach an incentive to the sale of a unit, the service term or both, Roth says.
Some factors considered included margin flexibility, the sales drivers and what behaviours the company wanted its dealers to have.
It was decided dealers would get
300 points if they sold a Level 1 unit
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RESEARCH PUTS BOOMERANG TRACKING
IN THE DRIVER’S SEAT
By Judy Owen
with a one-year term and 1,000 points for the Level 2 unit with a fiveyear term.
It was also important not to oversell the luxury unit at the expense of the Level 1 unit, so the points were calibrated between the two products and raised to 400 to 1,200 points, respectively.
The next step was choosing the type of reward a dealer could get – cash, gift certificates or something from a points catalogue system.
“We evaluated it based on the perceived value of the reward, the choice participants have in redeeming them as well as the brand touch points that we’re able to attach to those rewards,” Roth says.
“What we found is that with a points catalogue they have to go online, register and claim online. Then when they get material, it’s all branded with the program, so we found the maximum number of brand touch points, as well as the perceived value and choice, was best having an online points catalogue system versus gift certificates or cash.”
A catalogue also seemed better suited to the wide-ranging pool of dealers, which included young adults, single mothers and people in their 60s.
“Choice was a big thing,” Roth says, adding items range from a Cineplex movie package for two (412 points) to a mini Cooper car (330,000 points).
PUTTING IT IN “GEAR”
Boomerang rolled out its incentive program in three phases. First it was done by paper – mostly by fax – to get the program up and running. Next, the program went online. The third phase addressed the age-old battle of cash versus points.
Boomerang decided to also offer participants a cash card, which was an
American Express card branded with
Boomerang that could be loaded with an amount based on the number of points a person had in their account.
“That would allow us to have the benefit of the wallet collateral – so every time they opened their wallet they’d see our brand – and the ability of some users who wanted it to just go out and pay for dinner or pay for gas or pay for something on the fly,” Roth says.
This spring, Boomerang did another survey with members of its incentive program that focused on four major facets.
Their motivation to sell the
Boomerang product because of the incentive program: Ninety-one per cent said they were more motivated to sell it since the program began.
Up-selling: Seventy-eight per cent said they were motivated to up-sell the unit or the service, and 45 per cent of that 78 per cent said they’re likely to up-sell both.
Claim time: Ninety-two per cent said they were satisfied, and 54 per cent said it was fast or very fast. (When the program was paper-based, it took 7.4
business days from the time a unit was sold until points were in an account.
When the program went online, the claim time dropped to 4.8 days, just under the company’s five-day goal.)
How the Boomerang program compared to other programs in basket:
Thirty per cent of dealers said it was more motivating than any other program while 60 per cent said it was at least as motivating.
In the end, the incentive program produced two major bottom-line impacts, Roth says. One was as a habit changer for salespeople, the other as a sales driver.
Twenty-five per cent of dealers shifted their sales behaviour, he notes.
And when he looked at the average unit sales per salesperson per month, the salespeople in the Boomerang program sold an average of 12.3 units per month compared to 4.7 units per month for dealers who opted not to be part of the program.
“It gives me a good indication that we’re certainly on the right track as far as having understood who we’re selling to, understanding how they sell and then fitting in an incentive program that really matches those two things,” Roth says.
CIM
Judy Owen is a freelance writer living in
Winnipeg.
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IMA–CC NEW MEMBER NEWS
A founding member of IMA
Canada has launched an exciting and innovative new software product that will allow its users to design their own in-house rewards programs on demand.
Carlton Group Inc. is a relative newcomer to the Canadian incentive market, having launched its first online application in 2000. Since then, the company has grown exponentially, adding dozens of blue chip clients.
Carlton Group is now upping the ante on the competition with the introduction of Power2Motivate™, the only
“on-demand” system in the market today. “We designed P2M™ to enable our clients to create and manage their own programs,” says Rob Purdy, CEO of Carlton Group and past-president of
IMA Canada. “All the tools are there.”
Power2Motivate is very different from traditional managed online rewards programs. The biggest difference – and likely a major selling point
– is the pricing structure. Clients are not charged for P2M software because they create and modify the system themselves. However, clients are not left completely without resources because a “motivation coach” is assigned to each account to help answer business questions or solve technical and programming issues.
Users pay only for the points they award with no setup or ongoing management fees.
“It’s a very unique business proposition for clients. It’s also compelling for medium-sized businesses because managed systems can be very expensive,” says Purdy.
A three-minute Flash tour at
Incentive by Design
New system puts incentive programs in the customers’ hands
By Jodi Ferguson
www.power2motivate.com explains how the program works. Key to the program’s success is its vast rewards database. Through Carlton Group,
Power2Motivate offers everything from event tickets to online travel and its association with Amazon gives its users access to millions of other reward items. Its delivery system is one of the best in the business with rewards being shipped anywhere within North America within three to five business days.
The program was launched at the end of February and has already gained a strong following, Purdy asserts.
Elmer Saslo, director of information technology with Corporate Sport Inc. in
Fairfax, Virginia, previewed 12 different points programs before settling on P2M.
After just a few months of using P2M with a few clients, Saslo says the feedback has been “absolutely amazing.”
“They’re able to connect with their participants in a way they haven’t before,” he says. “This is by far the most scalable and customized application I’ve seen.”
P2M is very modular, offering
“unparalleled” flexibility that can meet client needs in a way not offered elsewhere in industry, even for very small companies with tight budgets.
“P2M gives us the ability to offer a much broader range of recognition capabilities than we ever were able to offer before,” Saslo says.
The new system also allows clients to recognize and reward employees for specific skills and accomplishments from a managerial level. “It really allows us to put the program operation more into the hands of the client,” he notes.
Cotton Candy Inc. is a company that is working with Carlton Group to market P2M in Canada. Company president
John Houlding says the introduction of
P2M is shaking up the incentive world and he predicts the new system will cause huge changes in the industry.
“The software they have developed is fantastic because it’s basically the same massive software used by Fortune
500 companies but in a generic scaleddown version anyone can use,” Houlding says, adding P2M has all the “bells and whistles” of a big program without the ongoing management costs.
The beauty of P2M, Houlding says, is that it gives Human Resources personnel the flexibility to develop their own rewards systems.
INCENTIVE FOR CHANGE
Carlton Group spent nearly two decades as a promotional consulting agency helping clients to develop and execute sales promotions. That continued until 2000, when Carlton Group was approached by a pharmaceutical company that wanted a proprietary system to allow them to manage an incentive application. The online system handled very sensitive information and had to be secure.
It was a first for Carlton Group, but it launched the company on its new path as developer of incentive systems. “We had no experience other than we handled catalogue-based, incentive programs to that point. Everything was to be integrated and completely online,”
Purdy recalls. From that point, Carlton
Group transformed itself from a paperbased incentive provider into automated online systems creating IMS, a proprietary software solution that can be customized to meet the needs of any client. Although the new system was not the only one of its kind, it did represent a massive shift both in the industry and for Carlton Group, he says.
“It was a marvelous transformation for our company. All of a sudden our clients looked at the capabilities of IMS and several converted immediately from paper to online.”
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IMA–CC NEW MEMBER NEWS
Integrated Management Systems
(IMS) is a managed software application which can be customized to each client’s particular application.
It allows for incentive and recognition, online training, online promotions and sales force automation.
The incentive and recognition module can be engineered to focus on consumer, employee or sales initiatives.
Online training is linked to the incentive and recognition module for employees who perform well in online training. Online promotions utilize games and other “involvement devices” to help build added excitement and participant engagement.
Sales force automation offers a wide array of functions from field intelligence-gathering to tracking sales rep activity and enables managers to track the daily performance of sales teams in real time.
FORMULA FOR SUCCESS
Helping clients boost employee performance has been the key to the success of Carlton Group. Today the company provides clients with a choice of either P2M™ or a customized application; however, the basics for every client initiative remain the same.
Purdy says the team strives to understand the true needs of each client and then develop and recommend the best product to boost their performance. That involves everything from learning more about a company’s product, their target markets, current and past marketing successes, engagement research, along with many other elements.
Purdy also believes that training is critically important in boosting performance. Properly trained sales representatives will sell more product right out of the gate and the use of incentives can boost those sales results even higher, he says. “This is especially true for brands that sell through indirect channel partners such as dealers; online training can dramatically elevate the knowledge level of your product which improves the sales reps’ ability to sell your product or service.”
Carlton Group was a founding member of IMA Canada and continues to play an active role in the association today.
“Because we believed in this industry, we helped form the incentive association in Canada,” says Purdy.
He adds that IMA Canada has been a great success story for the Chicagobased association – with Canada being its first international chapter.
CIM
Jodi Ferguson is a freelance writer living in Portage la Prairie, Manitoba.
➤
If you would like to learn more about the IMA Canada – Council or are interested in becoming a member, visit www.imacanada.ca
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IMA–CC SURVEYS
June Survey Results
In June, the Incentive Marketing Association-Canada Council ran its fourth quarterly online survey. Previously, the surveys focused on the incentive industry in general.
This time, the survey put
Canadian Incentive Magazine
under the microscope.
By Ian Tizzard
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hank you to all those who participated in the survey. Your efforts help us improve every aspect of the Canadian incentive marketplace – expect it to get bigger and better.
Canadian Incentive Magazine
fared well under scrutiny from our respondents. The magazine boasts a strong, growing readership; the various magazine sections give important and reliable information; the advertisers match the needs of the readers; and readers enjoy and learn from the magazine in ways that help push the Canadian incentive market forward. In short, the magazine stimulates the market in positive ways. And now, the magazine knows how to become even more relevant in a dynamic and prosperous incentive market.
Q1
How long have you been reading
Canadian Incentive Magazine
?
Since the premiere issue (Summer
2005) – 40 per cent; For approximately one year – 17 per cent; Less than one year – 30 per cent; This is my first issue – 13 per cent.
In two short years, the magazine gained and maintained a core readership, while attracting more readers along the way – we see the base growing as new readers join an established loyal core group. Our current and future readers can expect value for their time spent with the magazine, frequently returning to it as a valued source of information.
Q2
Overall, how would you rate the magazine? Select one.
Excellent – 26 per cent; Good – 61 per cent; Fair – 13 per cent; Poor –
0 per cent.
Readers put a high grade on the magazine’s worth. With a nearly 90 per cent approval rating, the magazine provides excellent value to readers we depend on. The questions following this one provide us with details of our particular strengths. Nevertheless, only 13 per cent rate the magazine as merely adequate. We will strive to become better than average by their standards.
Q3
How valuable do you find feature stories as a magazine element?
83 per cent excellent to good; 17 per cent fair to poor.
Q9
How valuable do you find Beyond
Cash as a magazine element?
74 per cent excellent to good; 26 per cent fair to poor.
Q4
How valuable do you find Industry
News as a magazine element?
82 per cent excellent to good; 18 per cent fair to poor.
Q5
77 per cent excellent to good; 23 per cent fair to poor.
Q6
How valuable do you find IMA-CC
Surveys as a magazine element?
How valuable do you find Incentive
Research as a magazine element?
79 per cent excellent to good; 21 per cent fair to poor.
Readers told us overwhelmingly that
Canadian Incentive Magazine
captures their interest with relevant news and information. Our feature stories gain the most praise, with 83 per cent approval, but every element scored high ratings. The responses tell us that readers most appreciate knowledge they can use, from the buzz of news to the basics of research. Incentive market players want to know about the latest available trends and ideas; to grow their personal knowledge; and, to help develop the most effective programs for themselves and their clients.
Q7 element?
How valuable do you find IMA-CC
New Member News as a magazine
65 per cent excellent to good; 35 per cent fair to poor.
Q8
How valuable do you find Incentive
Calendar as a magazine element?
78 per cent excellent to good; 22 per cent fair to poor.
Q10
Are there other magazine elements that you find important?
74 per cent excellent to good; 26 per cent fair to poor.
• Advertisements – know who to contact for products and services to support my incentive needs
• Features
• Would like to see more case studies
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IMA-CC SURVEYS
Readers look to the advertising in
Canadian Incentive Magazine
for new products and services they can offer.
High-visibility ads also give incentive market players new ideas and encourage diverse opportunities for growth and cooperation throughout the chain from supplier to end-user.
The comment on feature stories reflects our view of the strength of this element of
Canadian Incentive
Magazine
. Readers want as much information as they can get from case studies that focus on industry best practices. Moreover, our readers sense the importance of idea sharing as a crucial way to ensure a healthy incentive market.
Q11 Are the products and services that are advertised in the magazine of interest to your organization?
Select one.
Yes – 87 per cent; No – 13 per cent.
The statistical evidence here supports the above comment on advertising. Our readers look to our ads to find help and our advertised options catch our readers’ interest. While front-line practitioners gain from what they learn in our ads,
Canadian
Incentive Magazine
presents a great opportunity for suppliers in the incentive industry to reach more of their target audiences with products and services.
These responses lead us to see a growing sense of independence in the
Canadian incentive market.
We enjoyed seeing positive feedback for producing a publication based on unique content tailored to the domestic market. Though we remain part of a large North American market, Canadian incentive market practitioners recognize needs and opportunities distinct to Canada.
Relevant, shared information fuels the incentive market. With your input, we will continue to provide readers with universal knowledge aimed at their particular needs in a vital and vibrant market.
CIM
NEW SURVEY QUESTIONS
IMA-CC Online Survey – Fall 2007. Tell us what you think.
Question 4 in the September 2006 survey explored the frequency to which organizations measure the ROI or impact of their incentive programs. Building on the insight that
76% of respondents measure between 50 – 100% of the time begged the next logical set of questions?
1 What type of criteria do you use to measure your incentive programs?
Select all that apply.
- Financial Results - Revenue/Profit
- Activity - Behaviour/Effort
- Productivity Results - Outputs/Units
- Attitude Indicators - Employee Satisfaction, Customer Satisfaction
- Feedback - from participants, stakeholders
- Other, please specify
2
What elements do you typically measure/evaluate? Select all that apply.
- Impact and/or program results
- Effectiveness of the communications elements
- Engagement of the participants (i.e.: online registration, login activity, etc.)
- Reward preference or redemption patterns
- Customer service or redemption experience
- Other, please specify
3
At which intervals are you most likely to measure your program?
a) Before, to establish a benchmark b) At launch, to ensure understanding and interest c) During, to evaluate the engagement and participation d) At the end, to calculate the results e) After, to determine the impact
A - ALL of the above
B - NONE of the above
C - d only
D - a & d only
E - a combination of more than 1 but less than 5 of the above
4
What is your primary interest in the program results?
Pick the most important for you.
- To evaluate the effectiveness of the program structure/design
- To determine the impact that the program had on business objectives
- To justify the investment, demonstrate an ROI
- To provide insight into the performance and behaviour of the participants
- To validate ongoing need for program, protect budget for future programs
- Other, please specify
5 What do you believe has the greatest impact on the overall results of a program? Select one.
- Program design, rule structure
- Program theme, creative communications
- Ease of participation
- Reward offering
- Length/timing of the program
- Other, please specify
Have your say by participating in our next survey. To complete the survey, visit www.imacanada.ca
and click the link on the homepage. Look for the results in the
Fall issue of
Canadian Incentive Magazine
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WHO WE ARE
For many years, suppliers and service providers in the Canadian incentive and performance improvement marketplace have lacked the benefits of a unified voice that is solely focused on the needs of the industry as a whole.
Now they do!
IMA Canada-Council is a strategic industry group under the umbrella of the U.S.-based Incentive Marketing
Association (IMA) – the leading voice of the North American incentive industry.
Joining IMA Canada-Council offers you the opportunity to network with incentive industry leaders and stakeholders dedicated to building and enhancing Canada’s incentive and performance improvement market.
DO I QUALIFY?
Membership in IMA Canada-Council is limited to qualifying IMA member companies which:
1) are actively engaged in the
Canadian incentive industry
2) are sponsored in writing by at least one IMA Canada-Council member
3) agree to abide by the IMA and
IMA-CC bylaws and policies
OPEN THE DOOR
Join the IMA Canada-Council TODAY!
For more information, visit www.imacanada.ca
To join IMA Canada-Council, including membership in IMA-US, contact
John Houlding: Membership Director
Phone: 1-905-795-8181 ext. 227
E-mail: [email protected]
WHY JOIN IMA CANADA-COUNCIL?
•
Save 30% on Access RepLink and/or RepLink Data Centre – a $2,500 savings!
•
Save 20% on advertising rates in
Canadian Incentive Magazine
, Canada’s leading industry publication, plus a free listing in Canada’s only
Incentive Buyers’ Guide
•
Free member listing in the IMA Canada and US Web directories, plus a listing in the
IMA International Guidebook
•
Automatic voting membership in IMA-US – a $450.00 value!
•
Free promotional features in IMA’s monthly newsletter – reach over 2,000 end users
•
Save over 20% for IMA Canada-Council Power Breakfasts
OUTSTANDING NETWORKING AND EDUCATION OPPORTUNITIES
•
Quarterly Power Breakfasts featuring industry-leading speakers
•
Annual Golf Tournament with silent auction/raffle
•
Canadian Incentive Magazine
– educating end users on one of Canada’s fastest-growing industries
•
Performance Review
newsletter updating members on important industry developments
•
IMA-CC will continue its work with RepLink to steer the industry towards a common database making incentives easier to manage and simplifying the process for new manufacturers to enter the Canadian marketplace
•
IMA will continue to undertake research on a broad number of key issues that drive our industry.
IMA members have preferred access to these valuable tools that clearly support the effectiveness of incentives and recognition programs
•
IMA-CC specialized committees provide in-depth thought and dialogue on key issues in our marketplace
IMA-CC has added the
RepLink Search Tool
to its
Web site. Now, more than 100 leading brands with thousands of products are at your fingertips.
Simply visit www.imacanada.ca and click on
“Incentive Product Search”
to bring up the page shown below.
Power
BREAKFAST
Travelodge Hotel – Toronto Airport
925 Dixon Road, Etobicoke, Ontario
(
FREE PARKING
)
Buffet Breakfast: 8:00 am
Seminar: 8:30 am – 10:00 am
IMA Members: $35.00 Non-Members: $45.00
Register online at www.imacanada.ca
TUESDAY, SEPTEMBER 11
Stephen Smyth
Loyalty Marketing Consultant,
MARITZ CANADA INC.
“THE EXPERIENTAL EVOLUTION”
Traditional points-based incentive programs are evolving towards more sophisticated experiental programs. Come hear how organizations can integrate a more experiental-based approach to their employee, channel and customer programs.
NEXT
Power
BREAKFAST
Tuesday, November 27
CANADIAN
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Ethos Enterprises Inc.
4984 Cherry Street
Stouffville, Ontario L4A 7X4
P:
(416) 399-9223
F:
(905) 473-9725
E:
W:
www.ethos.ca
C:
Joseph Sherren, CSP, HoF, President
Joe’s sessions will not only motivate your audience to action, they will give solid skills that can be implemented in the workplace immediately. His presentations are sharp, energetic and produce positive, lasting change.
Festivex Special Events
1910 Pink Road
Gatineau, Quebec J9J 3N9
P:
(819) 775-4444
F:
(819) 775-3185
E:
W:
www.festivex.com
C:
Guy Thibault, President
Festivex Special Events, a bilingual special events management firm, is your premier choice for unique concepts, innovative décor and fabulous entertainment. Whether it is an award gala, corporate picnic or a team-building activity, take the worry out of planning your next event. Let our production team create the perfect ambiance for your next special event.
Ideas at Work! Strategies for Success!
#10 Creativity Corner
Egremont, Alberta T0A 0Z0
P:
(780) 736-0009 /
TF:
1-888-848-8407
F:
(780) 736-3877
E:
W:
www.ideaman.net
C:
Bob “Idea Man” Hooey, Creative Catalyst
& Idea Farmer
Protect your conference investment – leverage your training dollars. Equip and motivate your employees, sales team or leaders to grow! Engage Canadian Ideaman Bob Hooey as an active, results-based, innovative part of your team. Bob has worked with leaders from Canada’s 50 Best Managed Companies.
He can help your team win!
IncentiveWorks – Canada’s Meetings
& Promotions Show
One Mount Pleasant Road, 12th Floor
Toronto, Ontario M4Y 2Y5
P:
(416) 764-1635
F:
(416) 764-1419
E:
W:
www.meetingscanada.com
C:
Stephen T. Dempsey
Incentiveworks is Canada’s largest marketplace for buyers of meetings, special events, incentive travel, promotional merchandise, motivational products, corporate gifts and inspiring ideas. Delivering to the market a onestop marketplace is of great benefit for the timestrapped manager and incentive buyer. More than 3,000 buyers will attend the 2007 show.
MEMBER
Genumark Promotional Merchandise Inc.
707 Gordon Baker Road
Toronto, Ontario M2H 2S6
P:
(416) 498-2818 /
TF:
1-866-498-4374
F:
(416) 494-3028
E:
W:
www.genumark.com
C:
David Lewenberg, Vice President of Sales
Genumark is one of the largest and most experienced promotional products distributors in Canada. Recently awarded 2005 PPAC
Central Distributor of the Year. Our expertise in the incentive prizing is based on 27 years of industry experience. Offices across Canada provide exceptional promotional solutions.
Live Out Loud Speaking and Consulting
628 26th Avenue NW
Calgary, Alberta T2M 2E5
P:
(403) 850-5589
E:
W:
www.michellecederberg.com
C:
Michelle Cederberg, President
Balance for Real People. A realistic and humourous approach to getting more time, energy and enjoyment out of life! Michelle
Cederberg motivates her audiences to take realistic steps toward more of the things we all want
- achievable life balance, time for fitness, a heightened stress “defence” and the energy and confidence they bring! Energize your workplace - improve your business bottom line!
Great Canadian Adventure Company
6714 – 101 Avenue
Edmonton, Alberta T6A 0H7
P:
(780) 414-1676 /
TF:
1-888 285-1676
F:
(780) 424-9034
E:
W:
www.adventures.com
C:
Vicki Storey, Customer Service Manager
The Great Canadian Adventure Company provides a huge selection of corporate incentive trips, meeting destinations, corporate retreats and unique team-building programs throughout Canada. Call us toll free or visit our Web site.
ON THE RIGHT TRACK - Training and
Consulting
5616 Scobie Crescent
Ottawa, Ontario K4M 1B7
P:
(613) 244-9444 /
TF:
1-877-213-8608
F:
(613) 692-2412
E:
W:
www.on-the-right-track.com
C:
Rhonda Scharf, Certified Speaking
Professional (CSP)
Have a group of people who need to be motivated and encouraged? Rhonda will get you
ON-THE-RIGHT-TRACK! Entertainment and
Education ensures your team will feel celebrated and motivated to do more. Workshops, training and keynote speeches. You will be amazed at the increased productivity and positive attitude.
Powerful Play Experiences
4103 – 46 Street
Beaumont, Alberta T4X 1G1
P:
(780) 929-5949
E:
W:
www.powerfulplayexperiences.ca
C:
Robert Manolson, Creator & Facilitator
Wellness at Work through the Power of Play
Powerful Play Experiences are Workplace
Fun & Wellness Workshops. More Than Fun!
Our services are designed to create a healthy workplace environment and retain valued employees. More Than Fun! Our services are designed for staff training and development, employee communication and participation, and meaningful staff recognition and rewards.
Promotional Products Association of
Canada, Inc.
4920 de Maisonneuve West, Suite 305
Westmount, Quebec H3Z 1N1
P:
(514) 489-5359 /
TF:
1-866-450-7722
F:
(514) 489-7760
E:
W:
www.promocan.com
C:
Susan Beauchamp, Marketing Manager
We are the Promotional Products Association of Canada, a non-profit organization bringing together 1,600 company members across
Canada to guide, inform, educate and foster growth and development of our individual members and the entire industry within an educational and professional environment.
Simul Corporation
65 Limeridge Street
Aurora, Ontario L4G 7X9
P:
(905) 222-5534 /
TF:
1-888-291-7892
F:
(905) 222-2052
E:
W:
www.simulcorp.com
C:
Sid Ridgley, MBA, CSP - Managing Partner
Good things happen when workplaces work.
Our compelling keynotes and training programs include both strategic and pragmatic guidance about how to improve customer and employee satisfaction. Call us when your audience wants to create an organization where more employees satisfy more customers more often.
Success Strategies Ltd.
1264 Lemonville Road
Burlington, Ontario L7R 3X5
Phone (905) 639-6468
F:
(905) 639-4220
E:
C:
Shelle Rose Charvet, President
Shelle Rose Charvet, president of Success
Strategies/Stratégies de réussite is known worldwide as the expert on influencing. She works with organizations in English, French and Spanish on their most difficult communi cation problems. Call her for your complimentary 30-minute consultation on a challenge you would like to solve!
2007
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Synthesis at Work
1000-355 Burrard Street
Vancouver, B.C. V6B 2G8
P:
1-877-900-5010
F:
(604) 552-8588
E:
W:
www.cherylcran.com
C:
Cheryl Cran, President
Incentive meeting options include keynotes, leadership retreats, seminars and coaching. Cheryl Cran helps companies grow through their leaders. Cheryl has worked with many organizations as a speaker for incentive events to provide content, education and motivation for your most valuable asset - your people. Find out more at www.cherylcran.com.
Teneo
10 Brock Street West
P.O. Box 915
Norwich, Ontario N0J 1P0
P:
(519) 863-3975
F:
(519) 863-2563
E:
W:
www.teneoresults.com
C:
Lisa Leitch, President
Teneo founder Lisa Leitch is an expert in the field of incentives. She has developed and sold hundreds of incentive programs for results. Inquire about Teneo’s “Carrot factor” incentive theory to apply to your next incentive program. Teneo offers consulting, speaking & training services to achieve the optimal ROI for your next incentive program.
The Data Direct Group
4744 Xerxes Avenue S
Minneapolis, Minnesota 55410
P:
(612) 935-4880 /
TF:
1-877-758-6038
E:
W:
www.replink.com
C:
Jon Hanson, President
Canada’s largest database of brand name incentive merchandise. Product data is under the daily management of Canada’s largest and most active manufacturers’ agents and direct suppliers. The RepLink System provides up-to-date product information for buyers, incentive and promotional products Web sites and promotion agencies. RepLink is the perfect source for anyone needing accurate product information from Canadian incentive sources. Contact Mary Hanson at (612) 927-
1303 or e-mail [email protected] for information on how to tap into the RepLink System.
The Motivation Show
98 East Naperville Road
MEMBER
Westmont, Illinois 60559
P:
(630) 434-7779 /
TF:
1-800-752-6312
F:
(630) 434-1216
E:
W:
www.motivationshow.com
C:
Nancy Petitti, Show Director
The Motivation Show, September 25-27, 2007, at Chicago’s McCormick Place, is the world’s largest exhibition of motivational products and services. It features nearly 2,000 exhibitors of incentive and recognition programs, branded products and gift cards; recognition awards; motivational destinations, services, and attractions; promotional products and related technology and other services.
TOC Consulting Inc. – Linda Tarrant
15 Albany Avenue
Toronto, Ontario M5R 3C2
P:
(416) 533-1532 /
TF:
1-866-533-1532
F:
(416) 533-8656
E:
W:
www.linda.tarrant.com
C:
Linda Tarrant, President
Linda Tarrant is an expert facilitator, strategic planner, change leader and keynote speaker. She is well known for getting results, challenging the status quo and for having a great sense of humour. From a twoday leadership retreat to a dynamic closing keynote presentation that’s tailored to meet your needs, Linda delivers.
Unique Training & Development Inc.
148 York Street
London, Ontario N6A 1A9
P:
(519) 685-2116 /
TF:
1-866-700-9043
E:
W:
www.uniquedevelopment .com
C:
Greg Schinkel, President
Leadership is the key factor to our success.
A leader who achieves results by creating teamwork, encouraging excellence and providing challenge will have sustainable success. Collect your free Top 10 Leadership
Secrets now at www.beabetterleader.com.
Unlimiting Potential
P.O. Box 25572
London, Ontario N6C 6B3
P:
(519) 434-5397
F:
(519) 434-8344
E:
W:
www.janetchristensen.com
C:
Janet Christensen, I.S.
Presentations, consulting and Passion Map™ facilitation supporting both individuals and organizations in clarifying and reaching their goals. Whether your need in one-on-one, for the group, or a conference, Janet expertly guides clients to greater clarity, shift perspectives and learn practical tools and techniques to create real results and transform futures.
What’s Most Important?
[ IN IMPLEMENTING A REWARDS PROGRAM ]
TO SENIOR MANAGEMENT
• Change employee behaviour to increase productivity
• Produce ROI
• Empower the workforce
• Generate results
TO EMPLOYEES/PARTICIPANTS
• Motivation to change behaviour to reach and achieve the goal
• Create a positive recognition experience
• Provide a wide selection of attractive, personalized rewards
• Foster open communication of appreciation
• Share it [the award] with their families
TO MANAGERS OF A P&I PROGRAM
• Efficient administration
• Timely delivery of awards
• Good selection of awards
• Provide accurate and timely reporting
• Achieve management’s goals
• Good supplier relationship/ partnership
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Black Diamond Incentives Ltd.
219 Connie Crescent, Unit #8
Concord, Ontario L4K 1L4
P:
(905) 760-2525, ext. 23 /
TF:
1-800-561-0606
F:
(905) 760-2106
E:
W:
www.bdincentives.com
C:
Brian Wilks, Vice President & COO
Black Diamond Incentives Ltd. has been in the premium and incentive industry for more than 50 years. We have pre-printed, 64-page print catalogue and online catalogue with several hundred merchandise awards to motivate your employees and channel partners. For all of your incentive needs, call
(905) 760-2525 and ask for Brian.
Harrison Hot Springs Resort & Spa
100 Esplanade Avenue
Harrison Hot Springs, B.C. V0M 1K0
P:
(604) 796-2244 /
TF:
1-800-663-2266
F:
(604) 796-9374
E:
W:
www.harrisonresort.com
C:
Ian Man, Director of Marketing
Ninety minutes east of Vancouver, Harrison hot Springs Resort and Spa enjoys a spectacular setting amidst the Coast Mountains on the Shore of Harrison Lake. Our 336-room, full-service resort offers 11 updated meeting and function rooms, totaling more than
27,000 square feet. Outside, enjoy our five hot spring pools, Spa, golf, fishing and more!
Warner Music Canada
3381 Steeles Avenue East, Suite 100
Toronto, Ontario M2H 3S7
P:
(416) 758-1132
F:
(416) 491-8203
E:
W:
www.sayitwithmusic.ca
C:
Temi Kerr
SAY IT WITH MUSIC Warner Music invites you to utilize our content to engage consumers with your brand across various platforms. Tap into your market with custom CD premiums, digital downloads, ringtone programs, text-to-win mobile campaigns and more! Physical. Digital. Mobile. Reach consumers your way...and SAY IT WITH MUSIC!
MEMBER SEE AD PAGE 25
Bugatti
2323 Cohen
St. Laurent, Quebec H4R 2N7
P:
(514) 832-1010
F:
(514) 832-0740
E:
W:
www.bugatti.ca
Supplier of quality bags and accessories such as luggage, leather briefcases, attaché cases computer bags, wallets, shaving kits, writing case, ring binders, backpacks and manicure sets, as well as simulated and ballistic nylon computer bags and wheels. We also decorate these items using embossing, silk screening and pewter emblems.
MEMBER
Nationwide Premium Sales
180 Norseman Street
Toronto, Ontario M8Z 2R4
P:
(416) 239-7323
F:
(416) 239-9632
E:
W:
www.nationwide.on.ca
C:
Joanne Allen, Vice President Sales &
Marketing
For more than 40 years, Nationwide Premium
Sales has been the exclusive supplier of the
Panasonic product line to the premium and incentive and sales promotion industries. In our continued effort to provide brands that are program pleasers, we have sourced other exciting product options. Visit our Web site to learn more.
Windjammer Barefoot Cruises
1759 Bad Road
Miami Beach, Florida 33139
P:
(305) 672-6453 /
TF:
1-800-327-2600
F:
(305) 674-1219
E:
W:
www.windjammer.ca
C:
Roy Bower, Advertising Manager
Join an intimate group of barefoot shipmates for the adventure of a lifetime aboard our classic tall ships as you explore the unspoiled Caribbean and Central America.
Specialty cruises include SCUBA, Singles and Culinary. Visit www.windjammer.com or call 1-800-327-2601 for incentive group offers for as few as six vacationers.
Coast Hotels & Resorts
900-1090 West Georgia Street
Vancouver, B.C. V6G 3V7
P:
(604) 682-7982 /
TF:
1-800-663-1144
F:
(604) 682-8942
E:
W:
www.coasthotels.com
C:
Colette Default, Executive Director of
Sales
Coast Hotels & Resorts is a leading hotel chain in western North American with more than 35 locations throughout British
Columbia, Alberta, the Western United
States, Alaska and Hawaii. Coast has just the right amenities for leisure travel and offers vacation and weekend packages for golf, ski and everything in between.
Odyssey Time Inc.
30 East Pearce Street
Richmond Hill, Ontario L4B 1B7
P:
(905) 763-1288 /
TF:
1-800-668-6571
F:
(905) 763-8322
E:
W:
www.odysseytimeinc.com
C:
Irene Whyte, Premium & Incentive Sales
Manager
Odyssey Time Inc., the Canadian-authorized distributor of Seiko, Pulsar, Lorus, Disney watches and vision wear. Our Premium and
Incentive Division specializes in customizing watches and clocks with your logo. Please call Irene Whyte at (905) 763-1288 to be directed to one of our authorized distributors.
Great Lakes Schooner Company Ltd.
111-249 Queen’s Quay West
Toronto, Ontario M5J 2N5
P:
(416) 260-6355 /
TF:
1-800-267-3866
F:
(416) 260-6377
E:
W:
www.greatlakesschooner.com
C:
Damian Ivers, President
One of the most unique venues in Toronto, we offer the finest sailing and motor yachts for private charters and specializing in custom tours, incentive programs, corporate functions and educational programs for groups from 10 to 500. All of our vessels are fully licensed. We will design custom menus to suit any occasion.
Toronto Hippo Tours
Box 2, 7 Station Street
Toronto, Ontario M5J 2Z1
P:
(416) 703-4476 /
TF:
1-877-635-5510
F:
(416) 868-4476
E:
W:
www.torontohippotours.com
C:
Drew Ogilvie, Director, Sales & Marketing
Toronto Hippo Tours – The Hippest way to see Toronto. Come ride the hippos and discover Toronto’s most unique sightseeing experience. The 90-minute, fully narrated tour aboard modern amphibious vehicles highlights the city’s major attractions and landmarks on both land and water. Charter options available for corporate and incentive groups.
Motivate for
Results
• Who wants a 14” TV when you could have a 42” plasma screen TV?
• Who wants a weekend getaway when you could take a trip to Bora Bora?
• Who wants the paddle boat when you could have the yacht?
“
Motivation is based on what you bring to it as an individual. What is motivational to one person isn’t motivational to another
”
~ Crystal Jackson, Companion Life
Insurance Company
24
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AIR MILES Corporate Incentives
2000 Argentia Road
Plaza II, Suite 107
Mississauga, Ontario L5N 1V8
P:
(905) 819-6878 /
TF:
1-888-819-6878
F:
(905) 819-4490
E:
W:
www.airmilesincentives.com
C:
Tony Morra, Director, Sales
AIR MILES Corporate Incentives gives businesses the opportunity to use AIR MILES® reward miles as incentives for meeting performance objectives. With 800+ exciting redemption options from more than 340 partners including merchandise, leisure, travel, gift cards and gift certificates, AIR MILES reward miles can be used for employee recognition, sales or dealer/distributor promotion incentives.
American Express Incentive Services
2000 Argentia Road
Plaza II, Suite 107
Mississauga, Ontario L5N 1V8
P:
(905) 819-8676 /
TF:
1-800-293-1136
F:
(905) 819-4490
E:
W:
www.aeis.com/canada
C:
Stevi Hanson, Vice President, Business
Development - Canada
AEIS provides business-to-business reward solutions including prepaid cards, American
Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions, while helping clients drive consumer and employee behaviours, build loyalty and increase brand awareness.
SEE AD ON OBC
Bass Pro Shops
2500 East Kearney Street
Springfield, Missouri 65898
P:
(417) 873-5075 /
TF:
1-800-951-1000
F:
(417) 873-5076
E:
W:
www.owincentives.com
C:
Bill Wagner, Director of Incentives
Bass Pro Shops/ Outdoor World Incentives.
Reward your people for a job well done with something a little different! Give them a
Bass Pro Shops Gift Card redeemable for top-of-the-line fishing, hunting, camping, boating and golf. The gift card offers you three ways to shop all Bass Pro retail stores, on the Internet at basspro.com, 24/7, and at any Bass Pro catalogue, 24/7. E-mail us at [email protected].
SEE AD PAGE 27
2007
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Best Buy Canada Ltd.
8800 Glenlyon Parkway
Burnaby, B.C. V5J 5K3
TF :
1-866-721-GIFT (4438)
TFF:
1-866-559-5885
E:
W:
www.bestbuycanada.ca
Best Buy is Canada’s fastest-growing specialty e-tailer of consumer electronics and personal computers and entertainment software. Best
Buy offers consumers a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment.
SEE AD ON IFC
Canadian Tire Gift Cards
2180 Yonge Street
Toronto, Ontario M4S 2B9
P:
(416) 480-3745 /
TF:
1-800-529-7092
F:
(416) 480-3970
E:
W:
www.ctgiftcard.com
C:
Daniela Marchetti
Whether it’s employee rewards, client appreciation or a fulfillment program, Canadian
Tire Gift Cards offer a full range of benefits and savings that help you make the most of your incentive program. They can be used at any of our 450 Canadian Tire stores, 400 service centres and 250 gas bars nationally.
SEE AD PAGE 29
Earls Restaurants
1086-949 West 3rd Street
North Vancouver, B.C. V7P 3P7
P:
(604) 990-6252
F:
(604) 984-2263
E:
W:
www.earls.ca
C:
Taili Coates, Marketing Manager
Earls is about people. A fun, relaxing atmosphere is what we’re all about. We help to make each person’s time at Earls special. Every dish on our global menu is made daily with fresh quality ingredients. Our friendly servers will treat you like family. It’s that personal touch that makes the difference, and you’re worth it.
MEMBER
Best Western International
6201 N. 24th Parkway
Phoenix, Arizona 85016
P:
(602) 957-5755 /
TF:
1-866-574-6475
F:
(602) 957-5942
E:
W:
www.bestwestern.com/incentives
C:
Gabrielle Moxley, Associate Program
Manager, Travel Card
Looking for a special gift that’s the perfect fit?
Want to say “thank you” for a job well done?
The World’s Largest Hotel Chain makes it easy with the Best Western Travel Card® accepted at 4,200 Best Western hotels around the globe! Visit www.bestwestern.com/incentives to Give the Gift of Travel®!
Cineplex Entertainment
1303 Yonge Street
Toronto, Ontario M4T 2Y9
TF :
1-800-313-4461
F:
(416) 323-7228
E:
W:
www.cineplex.com
Cineplex Entertainment is Canada’s largest motion picture exhibitor, with 129 theatres and nearly 1,300 screens. The Cineplex
Entertainment family of theatres includes
Famous Players, Cineplex Odeon and Galaxy
Cinemas. Theatres provide stadium seating, digital surround sound, and are excellent venues for hosting AGMs, corporate events and private screenings.
Blackhawk Network
P:
(416) 679-9258
E:
C:
Chris Jones, Director, Business Development,
Canada
Blackhawk Network, a subsidiary of Safeway
Inc., is a prepaid and payments network, a market leader in card-based financial solutions and the largest provider of third-party prepaid cards.
Cadillac Fairview
20 Queen Street E, 5th Floor
Toronto, Ontario M5H 3R4
P:
(416) 598-8491
F:
(416) 598-8722
E:
W:
www.cadillacfairview.com
C:
Eileen Stephenson, Project Assistant
The Cadillac Fairview gift card, the shop! card, is the perfect way to reward and motivate your clients and employees. It’s the only card that’s redeemable at more than 4,000 stores in 29 of
Canada’s finest shopping centres. Visit www.shops.ca for corporate order information or e-mail [email protected].
Costco Wholesale
415 West Hunt Club Road
Ottawa, Ontario K2E 1C5
P:
1-800-463-3783
F:
(613) 221-2111
W:
www.costco.ca
Thank, Encourage, Reward… your customers, clients or employees with a Costco
Cash card. Or, offer them a Costco membership – a gift that keeps on giving all year long. For more information or to purchase
Costco Cash cards or memberships, drop by any Costco location, call 1-800-463-3783, or visit www.costco.ca.
Ecount (a Citi company)
555 North Lane, Suite 5040
Conshohocken, Pennsylvania 19428
P:
(610) 941-4600 /
TF:
1-877-ECOUNT-1
F:
(610) 941-4660
E:
W:
www.ecount.com
C:
Karen Gross, VP, Sales Consultant
Ecount, a Citi company, provides customized prepaid programs for more than 1,200 corporations looking for a simple, convenient and costeffective way to deliver payments. With solutions ranging from incentives to specialized rewards, Ecount programs empower corporations looking to influence and motivate customers, employees and partners.
Exchange Solutions – Esso Gift Card
250 Yonge Street, 18th Floor
Toronto, Ontario M5B 2L7
P:
(416) 659-2152 /
TF:
1-866-527-2677
TFF:
1-866-527-2674
E:
W:
www.essogiftcard.ca
C:
Paul Peios, National Account Executive
Esso has launched custom Gift Cards in addition to their standard Gift Card offer. Esso Gift
Cards are ideal for sales promotions, boosting employee performance and motivating your sales force. They are “good for everything
Esso” and are available in $10, $25, $50, $100 and custom denominations.
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Giftcertificates.ca
(Head office), 4259 Canada Way, Suite 225
Burnaby, B.C. V6E 1G5
P:
(604) 417-0432
F:
(604) 415-1591
(Eastern sales office), 3300 Bloor Street W.
10th Floor, West Tower
Toronto, Ontario M8X 2X2
P:
(416) 734-1257
C:
James Dawe, Sales Director
E:
W:
www.giftcertificates.ca
Giftcertificates.ca provides efficient, reliable, cost-effective reward fulfillment of gift cards and certificates for your reward program.
GIFTPASS®, from Giftcertificates.ca, is the ultimate reward for your promotion or recognition program. GIFTPASS gives your recipients the freedom to select the gift card or certificate that they really want from almost
50 of Canada’s leading national merchants.
MEMBER SEE AD PAGE 11
MEMBER
Hbc
401 Bay Street
Toronto, Ontario M5H 2Y4
P:
1-866-461-2323
F:
(416) 216-7893
E:
W:
www.hbc.com/b2b
C:
Dawn Carpenter, Manager, Hbc Gift Cards
The Hbc Gift Card is truly a cost and time effective method of rewarding. We’ve got the unique ability to customize gift cards, which employers can use year round to reward and motivate employees and thank suppliers. Hbc
Gift Cards can be co-branded with corporate logos or tailored to feature employees’ names!
The Home Depot
2455 Paces Ferry Road N.E., B9
Atlanta, Georgia 30339
P:
(770) 384-3348
F:
(770) 384-2824
E:
W:
www.homedepot.com
C:
Robert B Hatfield, Corporate Sales Manager
Whether it’s décor, hardware, outdoor loving or any of our other 40,000 inspiring items, you’re bound to find what you want at The Home
Depot®. With more than 2,000 store locations and an eager staff ready to lend their know how, shopping has never been more convenient at the leader in home improvement.
Home Hardware Stores Limited
34 Henry Street W.
St. Jacobs, Ontario N0B 2N0
P:
(519) 664-2252
F:
(519) 664-3471
E:
W:
www.homehardware.ca
C:
Bill Ferguson, Director, Dealer Support
Home Hardware Stores has more than 1,000 locations offering a complete range of both hardware store and building centre products.
Lumber, tools, paint, plumbing and electrical supplies, and an extensive selection of building materials are available, along with housewares, sporting goods, automotive items and lawn and garden supplies.
SEE AD PAGE 7
Lands’ End
5 Lands’ End Lane
Dodgeville, Wisconsin 53595
P:
(608) 935-4332 /
TF:
1-877-312-2209
F:
(608) 935-4525
E:
W:
www.giftcard.landsend.com
C:
Nancy Bieber, Senior Account Executive
Lands’ End Gift Card: The key to a store with thousands of choices! Choose from our full assortment of quality clothing for women, men and children, plus home furnishings and luggage. There are no user fees and the Gift
Card never expires! Take advantage of our quantity discounts. The perfect selection for your incentive and gifting needs.
La Senza Corporation
1608 St-Regis Boulevard
Dorval, Quebec H9P 1H6
P:
(514) 684-7700 /
TF:
1-888-LASENZA
F:
(514) 684-0258
E:
W:
www.lasenza.com
C:
Andrea Kostiuk, Public Relations and
Branding Coordinator
La Senza Corporate Gift Cards. Motivate.
Thank. Reward. La Senza offers the perfect product to help you recognize your employees, reward your sales team, thank your clients and acknowledge your partners.
Linens ‘n Things, Inc.
6 Brighton Road
Clifton, New Jersey 07015
P:
(973) 249-4474
F:
(978) 440-9744
E:
W:
www.lntrewards.com
C:
Edward Shulkin, Gift Card Team
Linens ‘n Things Gift Cards are smart, motivating and rewarding. They’re sure to hit home in a way no other gift card can. Our custom card and cause-related programs are unique in the industry. They offer you the opportunity to make a lasting statement about your company’s values to everyone.
M & M Meat Shops
640 Trillium Drive, P.O. Box 2488
Kitchener, Ontario N2H 6M3
P:
(519) 895-2580, ext. 358 /
TF:
1-866-701-6282
F:
(519) 895-0762 /
TFF:
1-877-663-0550
E:
W:
www.mmmeatshops.ca
C:
Jennifer Knight, Corporate Incentives
Add excitement to your incentive program with
M&M Gift cards. They’re great for boosting morale, recognizing performance or strengthening employee loyalty. They’re extremely easy to order with broad audience appeal. M&M Meat
Shops is Canada’s largest retail chain of specialty frozen foods with more than 450 locations.
Visit www.mmmeatshops.com to learn more.
SEE AD PAGE 31
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95,000 gift ideas. One card for all of them.
Take the guessing out of gift giving. The Canadian Tire Gift Card Program is perfect for rewarding employees or saying thank you to valued clients. Our Gift Cards are accepted at more than 450 stores, 400 service centres and 250 gas bars across the country. And they can be used on everything from candle holders to power tools. Gift Cards are available in values of $10, $25, $50 and $100, and we offer volume discounts on multiple card purchases. Best of all, they never expire. So it’s the convenient way to get everyone what they want, with a program that’s easy to manage.
To get started, call 1-800-529-7092 or visit ctgiftcard.com
ctgiftcard.com
GIFT GIVING STARTS AT CANADIAN TIRE
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Marriott Individual Incentives
One Marriott Drive, Dept. 95523
Washington, D.C. 20058
P:
(301) 380-8220 /
TF:
1-800-835-7754
F:
(301) 380-1137
E:
W:
www.marriott.com/incentives
C:
Maria Hughes, Sales/Marketing Manager
Marriott individual incentives never leave employees stranded for inspiration! Inspire productivity. Improve morale. Reward loyalty.
Whether it’s a thank-you for a job well done or a way to inspire extra effort, Marriott
Individual Incentives work. A weekend golf retreat. A beach vacation for the whole family. We give you countless ways to send a message of appreciation.
Pentagon Graphics
8500 Henri Bourassa West
Montreal, Quebec H4S 1P4
P:
(514) 339-5995 /
TF:
1-877-339-5995
F:
(514) 339-5318
E:
W:
www.pentagon.ca
C:
David Languedoc, Sales Manager
Specializing in plastic gift, loyalty and phone cards since 1996. HiCo/LoCo magnetic stripes. Regular or high-resolution ink jet.
Flow wrapping. Customized packaging. We can produce your carriers and promotional materials. Tipping cards to carriers also available. All work done within one secure facility.
SEE AD PAGE 30
Pier 1 Imports®
100 Pier 1 Place
Fort Worth, Texas 76102
P:
1-817-252-7809 /
TF:
1-888-743-7142
F:
1-817-252-7747
E:
W:
www.pier1.com
C:
Julie Goodman, Gift Card Programs Manager
The Pier 1 Gift Card is the one incentive that gives you the world. And now, our 1,100+ stores throughout the U.S. and Canada have a whole new look and feel. Fresher. More contemporary. Yet still with all the hand-crafted global details you love. Pier 1. It’s your thing.
MEMBER
Regis Salon
7201 Metro Boulevard
Minneapolis, Minnesota 55439
P:
(952) 947-7495
TF:
1-888-888-7778 Ext. 67495
F:
(952) 995-3121
E:
W:
www.regiscorpgiftcards.com
C:
Kim Sobasky, Director, Sales & Marketing
Looking for a new reward or a unique way to say “Thank you?” Try the Regis Salon Gift
Card – the only gift card that makes everyone look good. Redeemable for salon services or professional products at Regis Salons, Trade
Secret, Beauty Express, MasterCuts, BoRics and HairMasters. Regis Corporation is the worldwide leader in the beauty salon industry.
SEE AD PAGE 28
Sears Canada Inc.
222 Jarvis Street
Toronto, Ontario M5B 2B8
TF:
1-866-297-5306
F:
(416) 343-5503
E:
W:
www.sears.ca
C:
Lisa Tamaki, Manager, Gift Cards
Sears gift cards make the perfect thank you, reward or incentive. By giving a Sears gift card, you allow the recipient to choose from all Sears has to offer: clothing, electronics, travel and more. Sears gift cards are redeemable at Sears stores and catalogue pick-up locations across Canada, and online at Sears.ca. For more information on our gift card program, including volume rebates and customization options, please give us a call.
SEE AD ON IBC
Starbucks Coffee – Starbucks Card
Corporate Sales
2401 Utah Avenue South, S-NVI
Seattle, Washington 98134
TF :
1-800-611-1669
TFF:
1-800-611-7790
E:
W:
www.starbucks.com/corporatesales
C:
Zach Allen, Sales Supervisor, Starbucks
Card Corporate Sales
A Starbucks Card is a great way to thank your customers or reward your employees. We’ve made it easy for you to place your orders of 15 or more Starbucks Cards at www.starbucks.com/corporatesales or
1-800-611-1669. We look forward to working with you.
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Adcentives
#102-7311 Vantage Way
Delta, B.C. V4G 1C9
P:
(604) 952-5555 /
TF:
1-877-948-1469
F:
(604) 952-4567
W:
www.adcentives.ca
C:
Jennifer Young, President
Experience the synergy of truly personalized service; dedication to providing exactly the right products and services to fulfill your company’s unique objectives. Promote your company, attract new customers and nurture your existing client relationships with inventive incentive and creative marketing programs. Specializing in marketing consultation, program design, merchandise section and online solutions.
MEMBER
Carlson Marketing Canada
2845 Matheson Blvd. East
Mississauga, Ontario L4W 5K2
P:
(905) 214-8699 /
TF:
1-877-264-7722
F:
(905) 214-8693
W:
www.carlsoncanada.com
C:
Paul Gallant, VP Client Strategy
Carlson Marketing is the leader in building stronger relationships with channels, employees and consumers. In addition to employment brand development, Carlson
Marketing offers turnkey incentive solutions from design to execution. Results measurement is built into every execution.
MEMBER
American Express Incentive Services
2000 Argentia Road
Plaza II, Suite 107
Mississauga, Ontario L5N 1V8
P:
(905) 819-8676 /
TF:
1-800-293-1136
F:
(905) 819-4490
E:
W:
www.aeis.com/canada
C:
Stevi Hanson, Vice President, Business
Development - Canada
American Express Incentive Services provides stored value American Express Reward
Cards. Cards can be branded with your company logo or fully customized, re-loadable or predominated. Our reward solutions are for use in incentive and promotional programs such as employee recognition, sales incentives and consumer promotion. These in combination with our Web-based administration tools make for the perfect incentive.
SEE AD ON OBC
Carlton Group, Ltd.
100 All State Parkway, Suite 702
Markham, Ontario L3R 6H3
P:
(905) 477-3971, ext. 227 /
TF:
1-866-451-2225
F:
(905) 477-5940
E:
W:
www.carlton.ca
Contact Robert Purdy, President
Carlton Group is a full-service performance improvement company specializing in incentive and recognition, e-learning and sale force automation applications. “Relationships that mean business” is more than just Carlton
Group’s effective tag line. These four short words are the key to unlocking untapped corporate potential…and profit.
MEMBER
Cotton Candy Inc.
3-425 Superior Boulevard
Mississauga, Ontario L5T 2W5
P:
(905) 795-8181 /
TF:
1-866-366-9766
F:
(905) 795-8889
E:
W:
www.cottoncandy.ca
C:
Owen Clarke
Cotton Candy Inc. is the exclusive Canadian agent for Power2Motivate™. P2M™ is the world’s first “on-demand” employee recognition platform. No set up fees, no management fees and millions of reward choices make
P2M™ the perfect reward, recognition, and incentive system. Call today for a free online demonstration.
MEMBER SEE AD PAGE 17 d’Oro Creations
1371 Strathy Avenue
Mississauga, Ontario L5E 2L3
P:
(905) 891-0620
F:
(905) 271-3859
E:
W:
www.dorocreations.com
C:
Douglas Kincaid, President d’Oro Creations provides creative marketing solutions by developing awards, promotional and advertising products to build your company brand and strengthen customer relationships. Using a database of 700,000-plus products, we are able to offer suitable products that meet the most demanding requirements.
BlueShoe Rewards
219 Dufferin, Suite 5A
Toronto, Ontario M6K 3J1
P:
(416) 532-2111
F:
(416) 532-2110
E:
W:
www.blueshoerewards.com
C:
Christine Keeling
Whether offering innovative economic solutions and marketing consultation, to developing turnkey programs and motivational expertise that can help your company reach the next level
– BlueShoe can build, manage and fulfill all of your company’s reward and incentive programs from start to finish…every step of the way.
Corporate Express Promotional
Marketing
550 Pendant Drive, Suite 200
Mississauga, Ontario L5T 2W6
P:
(905) 565-5555 /
TF:
1-800-786-2259
F:
(905) 696-4520
E:
W:
www.cexp.com, www.e-corporatestores.com
C:
Gina LeTourneau-Atwell, President
Corporate Express Promotional Marketing has been delivering award-winning, full service programs for our corporate clients as performance incentives for employees, customers, distribution channel and partners.
Our expertise and resources, such as prize sourcing, cutting-edge technology, program design, administration, fulfillment and management are unparalleled and produce results to exceed your goals.
Elevate Incentives Inc.
2225 Sheppard Avenue East, 17th Floor
Toronto, Ontario M2J 5C2
P:
(416) 790-2388
F:
(416) 494-3932
E:
W:
www.elevate.ca
C:
Sue Britton, Vice President, Elevate Sales
A Canadian company, Elevate is the exclusive distributor of Aeroplan Miles® for business.
We work closely with you to develop incentive programs that meet your business objectives; through a powerful, Web-enabled platform.
Elevate your sales incentive and loyalty programs by putting the power of Aeroplan
Miles® to work for you today. ® Aeroplan is a registered trademark of Aeroplan Limited
Partnership.
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I Love Rewards
99 Atlantic Avenue, Suite 402
Toronto, Ontario M6K 3J8
P:
(416) 531-1531 /
TF:
1-888-6POINTS (764687)
F:
(416) 531-5855 /
TFF:
1-888-329-3343
E:
W:
www.iloverewards.com
C:
Jason Fisher, Director, Sales and
Marketing
Established in 1995, I Love rewards is an industry leader and provider of points-based incentive marketing programs for Fortune 1,000 companies. Our consultative approach, along with our dedicated teams, will ensure your program’s success. Whether your needs are employee performances, client loyalty, service awards or employee retention, we have the inhouse expertise to meet your needs.
MEMBER
Image Group Inc.
34 West 2nd Avenue
Vancouver, B.C. V5Y 1B3
P:
(604) 873-3333 /
TF:
1-800-561-3331
F:
(604) 873-4996 /
TFF:
1-800-363-3334
E:
C:
Laura Hansen, President
Image Group is one of Canada’s largest distributors of promotional products and corporate gifts. We have been recognized by the
Promotional Products Association of Canada for nine years as a leader in our industry. We help you promote, show off, energize, recognize, sponsor, thank and celebrate. It’s all we do.
Integrus Rewards & Recognition
15-2900 Argentia Road
Mississauga, Ontario L5N 7X9
P:
(905) 819-0155, ext. 224 /
TF:
1-800-263-8178, ext. 224
F:
(905) 819-8223 /
TFF:
1-877-633-0303
E:
W:
www.integrusrewards.com
C:
Penelope Mathieson, Senior VP
Incentivize, Reward, Recognize, Retain
Employee reward & recognition, sales incentives, years of service, safety and loyalty programs. Integrus Rewards & Recognition will customize an end-to-end Web-based business solution that is right for you. Help reduce employee turnover. Invest in your people today to remain the market leader of tomorrow.
MEMBER
Maritz Canada Incorporated
6900 Maritz Drive
Mississauga, Ontario L5W 1L8
P:
(905) 696-9400
F:
(905) 696-9921
E:
W:
www.maritzcanada.com
C:
Jo-Anne Pusateri, Director, Marketing;
Stephen Smyth, Loyalty Marketing
Consultant
Maritz helps businesses inspire people to change the way they think and act by bringing together the disciplines of research, loyalty, communications, events and incentive travel and learning. Our solutions help create powerful brand experiences that improve sales performance, customer loyalty and bottom-line results.
MEMBER
Performance Awards Group Inc.
219 Connie Crescent, Unit #8
Concord, Ontario L4K 1L4
P:
(905) 760-2525, ext. 23 /
TF:
1-800-561-0606
F:
(905) 760-2106
E:
W:
www.pagi.ca
C:
Brian Wilks, President
Performance Awards Group specializes in setting up and implementing online incentive reward programs, as well as our pre-printed catalogue reward programs. Companies range from smaller size companies to
Fortune 500 companies across Canada, and our main focus is in brand name merchandise rewards for clients to strive and attain their objectives and goals.
MEMBER
Prime Strategies Inc.
#400-425 Carrall Street
Vancouver, B.C. V6B 6E3
P:
(604) 689-3446, ext. 224 /
TF:
1-800-563-6252
F:
(604) 689-4486
E:
C:
Kirsten Strand, CMP. Cite, Director – Client
Relations
PRIME Strategies offers complete meeting and even management services. Whether an incentive trip for 100 or an international conference for 1,000, we have expertise to exceed your expectations. PRIME Strategies is recognized as a SITE Crystal Award recipient.
R&D Corporate Services Limited
4-6535 Millcreek Drive
Mississauga, Ontario L5N 2M2
P:
(905) 567-6706 /
TF:
1-888-752-2238
E:
W:
www.rdcorporate.com
C:
Rick Clarke, President
Since 1998, R&D Corporate continues to be the leading Canadian source for managed solutions for Total Employee Recognition including long service, performance, achievement and retirement awards. R&D offers complete online solutions backed by desirable product merchandising and state-of-the-art gift fulfillment. Awards range from traditional to contemporary and appeal to all lifestyles.
Rideau Inc.
473 Deslauriers
Montreal, Quebec H4N 1W2
P:
(514) 336-9200 /
TF:
1-877-789-0449
F:
(514) 336-8013 /
TFF:
1-800-667-5666
E:
W:
www.Rideau.com
C:
Jennifer Lumba, VP, Marketing
Rideau enhances relationships that impact business performance through a suite of rewards and recognition solutions. Rideau’s offerings include performance awards that reinforce excellent work habits and celebrate achievement and service awards that commemorate loyalty. Businesses of all sizes use Rideau’s solutions to reduce turnover and engender loyalty. Visit www.Rideau.com.
MEMBER
Triangle Marketing Group
467 Edgeley Blvd., Unit 16
Concord, Ontario L4K 4E9
P:
(905) 660-5256 /
TF:
1-800-263-4640
F:
(905)-660-5260
E:
W:
www.tmgawards.com
C:
Russell Allen, President
Triangle Marketing Group has developed and managed innovative motivation programs for more than 25 years. This foundation of experience enables us to provide guidance and insights, from program development, account management, creative communications, information management to customer service, our smart, innovative and committed professionals will guide you to RESULTS!
Van Smith Marketing
1361 Huntingwood Drive, Unit 1
Toronto, Ontario M1S 3J1
P:
(416) 297-1022 /
TF:
1-800-881-1917
F:
(416) 297-4702
W:
www.vansmith.com
C:
Robert Erglis, New Client Development
Van-Smith Marketing is a full-service incentive management company serving corporate
Canada for more than 30 years. Our products and services are designed to offer a tailored solution to achieve your incentive objectives.
Our services include loyalty management, online incentive tools, prizing and fulfillment, sales incentives and customer service.
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Canadian Rocky Mountain Resorts
Suite 900 – 600 6th Avenue SW
Calgary, Alberta T2P 0S5
P:
(403) 781-8131 /
TF:
1-800-661-1367
F:
(403) 410-7406
E:
C:
Brian Slot, Corporate Sales Manager
Buffalo Mountain Lodge is the ideal venue to refresh and be inspired. The luxurious lodge has five unique meeting rooms which may accommodate up to 120 participants, and 108 guest rooms. For a more secluded option, consider renting your own island at Emerald
Lake Lodge in Field, British Columbia.
Surrounded by the majestic Canadian
Rockies, these are the perfect locations for a conference or to escape and relax.
Carnival Cruise Lines
3655 NW 87 Avenue
Miami, Florida 33178-2428
P:
(305) 599-2600, ext. 24311
TF:
1-800-438-6744
F:
(305) 406-6406
E:
W:
www.carnival.com
C:
Serina Olivieri, Corporate/ Incentive Sales
Carnival is the choice for corporate reward programs. Our ships have excellent program facilities and activities to aware your incentive group. Whether you need facilities for an awards ceremony or a welcome reception, carnival has it all. The all-inclusive program saves you planning and budgeting time with extras like private receptions.
Executive Resort at Kananaskis
2 Terrace Drive, P.O. Box 10
Kananaskis Village, Alberta T0L 2H0
P:
(403) 591-7500 /
TF:
1-888-591-7501
F:
(403) 591-7893
E:
W:
www.executivehotels.net
C:
Wanda Shaw, Director of Sales
We offer an intimate mountain retreat that is perfect for any conference, meeting or escape. The serene beauty surrounding the resort will make your visit a most enjoyable and memorable experience. The Executive
Resort at Kananaskis is one hour from Calgary and 40 minutes from Banff National Park.
Fairmont & Raffles Hotels & Resorts
744 W. Gordon Terrace, Suite 202
Chicago, Illinois 60613
P:
(773) 296-2775
E:
W:
www.fairmont.com/ovationrewards
C:
Robert Ward, Director of Sales
Ovation Rewards, presented by Fairmont
Hotels & Resorts and Raffles Hotels & Resorts, offers premiere individualized worldwide travel awards in the form of an all-inclusive Bed &
Breakfast certificate, available for any length of stay. With NO blackout dates and last-room availability, we enable you to provide your clients with the ultimate luxury reward.
MEMBER
Mexico Tourism Board
2 Bloor Street West, Suite 1502
Toronto, Ontario M4W 3E2
P:
(416) 925-0704 /
TF:
1-800-44-Mexico
F:
(416) 925-6061
E:
W:
www.visitmexico.com
C:
Cesar Castaneda, Director
Mexico has it all! Discover our beach resorts, colonial cities, archeological sites, and countless natural settings. You can golf, sail or simply relax as you absorb our rich cultural heritage and relish our culinary delights. Enjoy our hospitality, world-class services in a modern country, full of customs and tradition.
Odenza Marketing Group
4370 Dominion Street, Suite 600
Burnaby, B.C. V5G 4L7
P:
(604) 451-1414 /
TF:
1-877-451-7245
F:
(604) 451-0525
E:
W:
www.odenza.com
C:
Rick Peters, Director of Sales
Odenza Marketing Group is a consumer and employee incentive company with offices in
San Diego and Burnaby, British Columbia.
We pride ourselves on listening to complex issues and growth challenges facing business today. For eight years, our full-service incentive travel agency has sold innovative, performance driven promotions to small, medium and enterprise-sized companies and the advertising agencies that serve them.
Roadtrips, Inc.
191 Lombard Avenue, 7th floor
Winnipeg, Manitoba R3B 0X1
P:
(204) 947-5690 /
TF:
1-800-465-1765
F:
(204) 957-0252
E:
W:
www.roadtripsinc.com
C:
Duane Penner, Vice-President, Corporate
Roadtrips creates amazing incentive travel experiences to some of the most exclusive and sought-after events and experiences in the world for corporate incentives, promotions, sweepstakes and corporate hospitality.
From small VIP groups to individual travel award programs for national and multinational organizations, Roadtrips has worked with many of the world’s most recognized and successful companies.
MEMBER
The Fairmont Royal York
100 Front Street West
Toronto, Ontario M5J 1E3
P:
(416) 368-2511 /
TF:
1-800-441-1414
F:
(416) 368-9040
E:
W:
www.fairmont.com/royalyork
Located in the heart of downtown Toronto,
The Fairmont Royal York is within walking distance to the business, theatre and shopping districts. Blending the elegance of its past with the finest in modern conveniences for today’s travelers, The Fairmont Royal York features an award-winning health club, executive meeting rooms, and EPIC, a Four
Diamond fine dining restaurant.
The Rimrock Resort Hotel
Mountain Avenue, PO Box 1110
Banff, Alberta T1L 1J2
P:
(403) 762-3356 /
TF:
1-800-661-1587
F:
(403) 762-4132
E:
W:
www.rimrockresort.com
C:
Taka Suzuki, Director of Sales
Elite travelers consistently rank this Four-
Diamond hotel as #1 in guest satisfaction. It features 346 of Banff’s most spacious rooms, including 27 suites with majestic Canadian
Rocky Mountain views, a world-class health club & spa, and a Five-Diamond restaurant.
Walking distance to Banff Gondola and
Upper Hot Springs.
Westin Casuarina Resort & Spa
North American Sales Office
207 Grandview Drive
Fort Mitchell, Kentucky 41017
P:
(859) 578-1176
F:
(859) 578-1161
E:
W:
www.westincasuarina.com
C:
Karl Wentzel, Director Sales and
Marketing
Meetings and incentives in paradise. Fourdiamond luxury on Grand Cayman’s famous
Seven Mile Beach. Unwind at the world-class hibiscus spa. Dine at the award-winning Casa
Havana Restaurant. Play a round of golf at a nearby 18-hole championship golf course.
Experience onsite water sports. Event capacity for 10 to 650. Special group rates available.
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American Apparel
350 de Lourain West, Suite 203
Montreal, Quebec H2N 2E8
P:
(514) 939-0245
F:
(514) 939-0695
E:
W:
www.americanapparel.net
C:
Jackie Iannotti, Marketing
American Apparel. Made in downtown LA.
Vertically integrated manufacturing. With more than 150 styles, all of American Apparel’s fabrics are printable, heat transferable and can be embroidered. Contact the Canadian
Distribution Centre at (514) 939-0245 or at [email protected] to locate a distributor near you. To learn more about our company, visit americanapparel.net.
Express Gift Baskets Inc.
#2-961 Laurel Avenue
Kelowna, B.C. V1Y 7G4
P:
(250) 763-7445 /
TF:
1-877-763-7333
F:
(250) 763-7432
E:
W:
www.expressgiftbaskets.net
C:
Karen Murphy, Owner
Express Gift Baskets was established in
1997. Over the years, we have shipped thousands of baskets across Canada for people from around the world. We ship all across
Canada with UPS and take pride in our successful corporate wholesale program in
Canada.
Black & Decker Canada Inc.
125 Mural Street
Richmond Hill, Ontario L4B 1M4
P:
(905) 764-4656
F:
(905) 764-4630
E:
W:
www.blackanddecker.com
C:
Rebecca Bouseield, National Accounts
Manager, Premium Incentives
Black & Decker is a global marketer and manufacturer of quality power tools (Black &
Decker, DeWalt, Porter Cable and Delta
Machinery), home and outdoors products and accessories. Founded in 1910 by Duncan Black
& Alonzo Decker Jr., Black & Decker continues to be a leader in innovation and design of new technologies for more than 95 years.
MEMBER
Firebrand Interactive
636 King Street west
(King & Bathurst)
Toronto, Ontario M5V 1M7
P:
(416) 962-5200 /
TF:
1-877-906-6662
F:
(416) 962-5300
E:
W:
www.firebrandsinc.com
C:
Saul Nir, Owner
Firebrand Interactive offers CD, DVD replication, and short run DVD & CD duplication, for individuals and corporations including CD-ROM, DVD-
ROM, audio CD, mini CD, CD & DVD packaging,
CD business cards, custom shaped CDs, multimedia, Web design and video production.
Bulova Watch Co.
39 Casebridge Court
Toronto, Ontario M1B 5N4
P:
(416) 751-7151 /
TF:
1-800-268-6562
F:
(416) 751-4763
E:
W:
www.bulovaawards.com
C:
John Egli, Vice President – Special Markets
Founded in 1975, Bulova watches and clocks continue to rank among the most popular items for consumer promotions, sales and dealer incentives, as well as recognition and retirement programs. And with our customization options, Bulova products provide the perfect canvas for your brand message or special sentiment.
Fossil Canada
124 Connie Crescent, Unit #7
Concord, Ontario L4K 1L7
P:
(905) 760-2615, ext. 3380 /
TF:
1-866-636-7745
F:
(905) 760-9338
E:
C:
Rebecca Wace, National Sales &
Marketing Manager, Special Markets
Fossil Special Markets Division specializes in Fossil & relic watches, leather goods, sun wear and clocks. Also Armani and Callaway watches. We can build custom projects around your customer’s budget…your idea is our designer’s inspiration.
Globalforce
112 Turnpike Road, Suite 107
Westborough, Massachusetts 01581
P:
(508) 898-9988
TF:
1-877-7-GFORCE (436723)
F:
(508) 898-9908
E:
W:
www.globalforce.com
Globalforce is the leading provider of worldwide, on-demand incentive, reward and recognition programs for Global 2000 companies. Globalforce’s unique on-demand incentive solution offers companies a single platform for managing and implementing division-wide rewards and incentive programs.
Based on J2EE architecture, it can be easily scale from on user to millions of users.
Guru Sportswear
285 Midwest Road
Toronto, Ontario M1P 3A6
P:
(416) 751-7772 /
TF:
1-888-345-4878
F:
(416) 751-1788 /
TFF:
1-888-345-5477
E:
W:
www.gurusportswear.com
C:
Richard Stamper, Marketing Manager
Guru Sportswear is a leading manufacturer of quality sportswear for the promotional products industry. The Guru label stands for the highest standards of value, quality, design and service. Guru offers both an instock catalogue program, with more than 50 conscious styles, and a custom program featuring unique silhouettes and fabrications.
Hanes Printables
1000 East Hanes Mills Road
Winston-Salem, North Carolina 27105
TF:
1-800-685-7557
F:
(336) 519-4800
E:
W:
www.haneesbullseye.com
Hanes Printables is a major supplier of Tshirts, sport shirts and fleece to the embellishable sportswear market under the Hanes,
Hanes Beefy-T, Hanes Her Way, Hanes
Playwear, Hanes Printpro, Stedman by
Hanes, Outer Banks and Beefy Silver Labels.
EMI Music Canada
3109 American Drive
Mississauga, Ontario L4V 1B2
P:
(905) 364-3214
F:
(905) 677-1847
E:
W:
www.emimusic.ca
C:
Shan Kelley
As the world’s longest established major record company, EMI Music is a treasure trove of music’s biggest stars and everyone’s best loved hit songs. Let our experts craft a custom compilation CD or download album that will be the perfect premium, valueadded gift or incentive for your consumers, clients, employees or industry associates.
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HTnaturals
1307 Venables Street
Vancouver, B.C. V5N 2G1
P:
(604) 255-5005 /
TF:
1-866-436-7869
F:
(604) 255-5038
E:
W:
www.htnaturals.com
C:
Jason Fissif, President/Founder
HTnaturals manufactures corporate promotional wear and fashion apparel from such innovative fabrics as hemp, bamboo, soy and organic cotton. HTnaturals’ corporate customers include Volkswagen, Universal Music and Starbucks. HTnaturals also offers an array of custom programs including private labeling and fabric yardage (minimums apply
– call your local sales rep for details).
Martin Ross Group Inc.
1001 Petrolia Road
Toronto, Ontario M3J 2X7
P:
(416) 667-1800
F:
(416) 667-8671
E:
W:
www.martinross.ca
C:
Gary Davis, EVP or Allen Shechtman, CEO
Privately owned Canadian fine gold, diamond and jewelry manufacturer and importer, responds in a timely manner to fashion trends and changes. Also provides new, bright and innovative premium packaged consumer products, corporate identity and employee recognition programs, premium and private-label solutions to major retail and resellers. In-house design, sourcing, factory, warehousing, assembly, full-service operation for timely delivery.
Mag-lite Canadian Offices
201 Wilkinson Road
Brampton, Ontario L6T 4M2
P:
(905) 450-6993 /
TF:
1-800-519-2326
F:
(905) 450-0889
E:
W:
www.maglite.ca
C:
Neil Mihan
Identify your company with the strong brand of Mag-lite. Permanent laser engraved flashlights for the premium and incentive market.
We now have a new Canadian office for improved customer support! For current pricing and specials, be sure to visit us on the Web at www.maglite.ca.
Movado Group of Canada
80 Tiverton Court, Suite 601
Markham, Ontario L3R 0G4
P:
(905) 415-0536, ext. 345 /
TF:
1-800-499-6292
F:
(905) 415-1899
E:
W:
www.movadoincentives.com
C:
Karan Stevenson, Manager, Special Markets
THE BRANDS – Watches from six of the most respected names in time Movado, Ebel,
Concord, ESQ SWISS, Coach Watches and
Tommy Hilfiger Watches. THE CHOICES –
Styles to suite the most discriminating personal tastes and demanding corporate budgets. THE SERVICE – Find watches for your people, plus the flexible programs and responsive service that you deserve.
MEMBER SEE AD PAGE 3
Maui Jim Sunglasses
315 St Laurent Blvd.
Ottawa, Ontario K1K 2Z5
P:
(613) 748-9235 /
TF:
1-877-725-8803
F:
(613) 748-3593 /
TFF:
1-866-212-1166
E:
W:
www.mauijim.com
C:
Sheri Boyd, Canadian Sales Manager,
Special Markets
Maui Jim Sunglasses – the finest polarized sunglasses in the world, combining
Polarized Plus lens technology with quality and fashion to deliver the highest performing, best looking sunglasses available.
Several price categories for special events.
Backed by warranty and service.
MEMBER
Nexgen Golf Products Inc.
31 Progress Avenue, Unit 9
Toronto, Ontario M1P 4J6
P:
(416) 292-0101 /
TF:
1-866-639-4363
F:
(416) 292-7250 /
TFF:
1-866-293-7250
E:
W:
www.nexgengolf.com
C:
Bryan Ure, President
We manufacture professional quality, stateof-the-art golf equipment and leave the branding and marketing up to you. We pride ourselves on our customer service, quick response time, exceptional products and our commitment to our customers. Outstanding product selection, “seven-day turn around time,” no minimum orders, no art or set-up charges and exceptional pricing.
Human beings need to be recognized and rewarded
“
for special efforts. You don’t even have to give much.
What they want is tangible proof that you really care about the job they do. The reward is really just a symbol of that
”
~ Tom Cash, American Express
Northern Gifts Ltd.
118-7400 MacPherson Avenue
Burnaby, B.C. V5J 5B6
P:
(604) 299-5050 /
TF:
1-800-665-0808
F:
(604) 299-0808
E:
W:
www.northerngifts.com
C:
Calum McDonough, Marketing Manager
Northern Gifts has focused on designing, manufacturing and distributing premium quality plush and gift products throughout
North America since 1988. Our principal products are souvenir, licensed, gift, promotional and charity plush, as well as complimentary gift items. Major customer categories include tourist locations, airports, hotels, card and gift, custom product and charity.
Oakley Canada
2660 Diab Street
St-Laurent, Quebec H4S 1E8
P:
(514) 335-0666 /
TF:
1-800-448-9714
F:
(514) 335-6697 /
TFF:
1-800-838-1229
E:
W:
www.oakley.ca
C:
Mike McCallum, I/S and CSR Manager
Oakley, a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company offers a full array of products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics to consumers in more than 100 companies.
MEMBER SEE AD PAGE 37
Pacesetter Awards
5544 West Armstrong
Chicago, Illinois 60646
P:
1-800-242-5851
F:
(773) 282-3019
E:
W:
www.dynamicdesignsonline.com
C:
Tom Lueken, Vice President, Sales
Pacesetter Awards has been working with leading promotional products distributors to recognize top performance for more than 55 years. Because we understand the importance of excellence in the recognition industry, each Pacesetter award is assembled with great attention to detail.
SEE AD PAGE 35
Pelican International Inc.
1000, Place Paul-Kane
Laval, Quebec H7C 2T2
P:
(450) 664-1222 /
TF:
1-800-463-6960
F:
(450) 664-4522
E:
W:
www.pelicansport.com
C:
Antoine Préfontaine, Marketing Manager
Founded in 1969, Pelican’s goal is to make boating accessible and affordable for everyone. Using an innovative manufacturing process, Pelican makes pedal boats and a complete line-up of canoes and kayaks. Fishing boats were unveiled in the 90s. Pelican also makes summer and winter toys from children’s pools to sandboxes and snowboards.
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Replogle Globes
2801 South 25th Avenue
Broadview, Illinois 60155
P:
(708) 343-0900 /
TF:
1-800-275-4452
F:
(708) 343-0923 /
TFF:
1-800-445-6237
E:
W:
www.replogleglobes.com
C:
Jane Quinn, Sales Manager
Replogle Globes Inc. is celebrating 76 years of manufacturing distinctive quality world globes.
We offer two shipping locations in North
America: Broadview, IL for decorated product and Mississauga, ON, for globes not requiring logo decoration. Our globe collection includes desk globes, floor globes, student globes, designer globes and gemstone globes.
Sanford Canada
2670 Plymouth Drive
Oakville, Ontario L6H 5R6
P:
(905) 829-5051 /
TF:
1-800-668-4575
F:
(905) 829-3074 /
TFF:
1-800-361-5560
E:
W:
www.sanfordb2b.ca
C:
Clint Bowman, Business Manager
Sanford, a Newell Rubbermaid company, is a worldwide leader in the manufacturing and marketing of writing instruments, including such wellknown brands as Paper Mate®, Sharpie®,
Waterman® and uni-ball®, among others. Make a powerful statement with the writing instrument brand you choose for your next promotional, incentive or gift-giving need.
Starline Industries Inc.
37 Staffern Drive
Concord, Ontario L4P 3M2
P:
(905) 669-5250
F:
(905) 669-6951
W:
www.starline.com
As a promotional products supplier, Starline offer a selection of more than 570 products, including beverage-ware, home products, bags, tools and business-to-business. Our products are designed to look and feel impressive with function in mind. Contact your local promotional products distributor for more information on Starline’s products.
The Coleman Company
5975 Falbourne Street
Mississauga, Ontario L5R 3V8
P:
(905) 361-9033 /
TF:
1-800-718-2267
F:
(905) 501-1416 /
TFF:
1-800-504-4474
W:
www.colemancanada.ca
C:
Pat Gray, Marketing Manager
Coleman is a world leader in the outdoor recreation market. Since its inception in
1900, Coleman has grown to be the outdoor company – inspiring people to get outside and introducing innovative products for them to use. Coleman designs and develops many of the world’s best outdoor products selling to more than 200 countries.
MEMBER
Softub Canada
967 Falconbridge Road
Sudbury, Ontario P3A 5K8
P:
(705) 525-6651 /
TF:
1-800-668-8827
F:
(705) 525-6167 /
TFF:
1-800-463-3845
E:
W:
www.softubcanada.com
C:
Andrea Souliere Poland, Marketing
Softub is a full-featured portable hot tub. Weighing as little as 50 lbs., Softub can go anywhere. Take it to the cottage for the summer and bring it home in the fall. Plugs into a 110-volt outlet - no special wiring or plumbing. Powerful hydro-jets provide exhilarating jet action. Available in three sizes and numerous colours.
The Sharper Image
350 The Embarcadero, 6th Floor
San Francisco, California 94105
P:
(317) 251-7432 /
TF:
1-800-844-9919
F:
(317) 251-7532
E:
W:
www.sharperimage.com/corporatesales
C:
Ken St. John, Account Manager
Sharper Image Awards and Incentives allow everyone to share in the fun of discovering innovative products that make life better and more enjoyable. From home and personal care to sports and travel, Sharper Image brings new ideas to any program.
Timex Canada
445 Hood Road
Markham, Ontario L3R 8H1
P:
(905) 947-2327 /
TF:
1-800-461-9309
F:
(905) 477-8470
E:
W:
www.timex.com
C:
Gary Tehara, Sales Representative
Add Timex or Guess watches to your promotional program and you’ll be reinforcing your own quality, fashion-forward reputation. Add custom-imprinting as well and the recipient of your gift will be discreetly reminded of your business, every single day! Visit www.promocan.com or call us at 1-800-461-9309 toll free for your promotional distributor.
Tumi
1001 Durham Avenue
South Plainfield, New Jersey 07080
TF :
1-800-669-3181
TFF:
1-800-241-8221
E:
W:
www.tumispecialmarkets.com
C:
Mike Landry, Director of Special Markets
Tumi is the brand of choice for the upscale traveling professional. Tumi offers luggage, business cases, women’s fashion bags, small leather goods and other travel accessories.
Whether you are recognizing a top performer, choosing a special gift for a special client or simply want to give the best, nothing says excellence like Tumi.
Universal Music
2450 Victoria Park Avenue, Suite 1
Toronto, Ontario M5J 5H3
P:
(416) 718-4139
F:
(416) 718-4223
E:
W:
www.universalspecialmarkets.ca
C:
Lisa, Sharkey, Manager, Special Markets
Universal Music Special Markets delivers the hottest entertainment properties in the world. Using our wide variety of artists, we can create custom CD/DVD premiums, branded private-label lines, online incentive programs including downloads and contesting. Count on Universal Music Special
Markets to deliver the most innovate and sizzling promotional campaigns. www.chooseyourmusic.com, www.chooseyoursongs.com, www.umusicspecialmarkets.ca.
Isn’t Money the Best Motivator?
• A gift of money is most often perceived to be a kickback or bribe
• Its impact is short-lived
• It is perceived as an entitlement
• It is expected year after year
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703 Promotions
149 Roncesvalles Avenue
P.O. Box 44
Toronto, Ontario M6R 2L3
P:
(416) 913-7864
F:
(416) 913-7870
E:
W:
www.703promo.com
C:
Allan Abanilla, President
703 Promotions specializes in promotional products and incentives programs. We connect vision directly to business goals and needs. We explore innovate and effective ways to make your business grow and prosper. We unlock creativity to make ideas work for maximum impact. No idea is too big. No challenge to difficult.
Catalyst Performance Group Inc.
100 West Lawrence
Appleton, Wisconsin 54911
P:
(920) 882-5000
F:
(920) 882-5004
E:
W:
www.catalystperformancegroup.com
C:
Todd M. Hanson, President
Catalyst Performance Group provides a complete range of performance improvement services to help clients achieve business success through people. We apply the latest research and high level of disciplined planning, culminating with the deployment of integrated people performance strategies including incentive, meeting, event, loyalty and recognition incentives that yield measurable results.
Coyle & Greer Awards Canada Ltd.
4189 Mossley Drive
Mossley, Ontario N0L 1V0
P:
(519) 269-3000 /
TF:
1-800-265-7083
F:
(519) 269-3038 /
TFF:
1-800-823-0566
E:
W:
www.coylegreer.com
C:
Gail Bowman, Director of Sales and
Marketing
Specializing in custom service and recognition award programs, Coyle & Greer Awards
Canada Ltd.
delivers proven results.
Supplying everything from fine jewellery to plaques, one-of-a-kind sculptures, medallions, imprinted promotionals from pens to clothing. Experts in the recognition industry since 1947! ISO 9001:2000 compliant.
Mundy Sales Incentives Inc.
3350 Fairview Street, Unit 3-107
Burlington, Ontario L7N 3L5
P:
(905) 634-8858
F:
(905) 634-8316
E:
W:
www.mundysales.ca
C:
Erin Boyer
Formed in 1989, Mundy Sales Incentives Inc.
represents quality national brand name suppliers in the consumer electronics, sporting goods, power tools and leisure categories such as Bosch, Calphalon, Cleveland, Cobra,
Crown Verity, Dremel, Hitachi, Hoover, Little
Tikes, Prince, Nikon, Ogio, Raleigh, Rawlings,
Skil, Stanley, Toshiba and Uniden to the premium incentive market.
Rose & Macdonald Sales Agents Inc.
9030 Leslie Street, # 215
Richmond Hill, Ontario L4G 1G2
P:
(905) 707-7300
F:
(905) 707-7303
E:
W:
www.rosemacsales.com
C:
Rob Macdonald, President
We represent quality name brand line to the premium incentive market in Canada. We sell through incentive distributors. Our lines include Pioneer Electronics, Pentax
Cameras, Motorola, Hamilton Beach, Proctor
Silex, Delonghi, Samboro and Delsey
Luggage, Napoleon Barbecues, Creative
MP3’s, Eureka, Hitachi, Eton, Electrohome,
Koss and Citizen Watches.
Oak Incentives Group
3365 Harvester Road, 2nd floor
Burlington, Ontario L7N 3N2
P:
(905) 336-8660 /
TF:
1-866-611-0088
F:
(905) 336-8812
E:
W:
www.oakincentivesgroup.com
C:
Greg Christie, President
Proud incentive industry distributors for a range of great brands including Sony,
KitchenAid, Nike, Dyson, Jamis Bikes, Clear
Water Kayaks, Fire Magic BBQ’s, Softub
Portable Spas, Salus Marine Wear and more! Active members of both the PPAC and
IMA Canada-Council. Visit www.oakincentivesgroup.com or contact Greg Christie at
1-866-611-0088, ext. 22. To expect the best…reward the best!
MEMBER
Parcel Design
525 Queen Street East
Toronto, Ontario M5A 1V1
P:
(416) 504-1200
F:
(416) 504-1204
E:
W:
www.parceldesign.com
C:
Julie Mitchell, President
We believe corporate gift is a form of brand expression. Our creative solutions for custom merchandise are trend-driven and unique. We work with a dedicated group of local and overseas manufacturing partners to bring our original concepts to life. Our strength is idea generation.
Somcan Marketing & Sales
1795 Ironstone Manor, #1
Pickering, Ontario L1W 3W9
P:
(905) 831-3364
F:
(905) 831-7916
E:
W:
www.somcan .com
C:
Lynda Gallant, VP / Sales Manager
Somcan Marketing & Sales for all your lifestyle incentive needs. Housewares, electronics, outdoor/leisure, personal & healthcare, home, juvenile and children, jewellery/accessories and more. Contact your local incentive distributor for more information, or log on to our Web site for brand information.
MEMBER
Win-Leader Corp.
50 Shoemaker Street, Units 1-3
Kitchener, Ontario N2E 3E3
P:
(519) 748-0141 /
TF:
1-800-565-2172
F:
(519) 748-0162 /
TFF:
1-877-895-2677
E:
W:
www.winleader.com
C:
Curtis Grant, Vice President, Sales
Win-Leader is a manufacturer’s representative of some of the most recognized and respected names in the consumer electronics industry. We inventory and ship all products from one location, which allows us to ship most of the orders we receive within 24 hours. Win-Leader is gaining a reputation for quick service within the industry.
MEMBER
Is This a Viable Market?
A recent study conducted by the PPAC states the promotional products industry has increased to $2.1 billion – an increase of
159 per cent over the past 9 years. Premium and incentive sales represent 18.8 per cent – a $393 million market. Approximately
85 per cent of clients use merchandise and/or incentive reward travel.
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1st Impressions Corporate &
Sports Wear
86 Queen Street North
Kitchener, Ontario N2H 2H5
P:
(519) 571-9004
F:
(519) 579-2957
E:
C:
Joe Merriam
1st Impressions Corporate & Sports Wear
Inc. is a Kitchener, Ontario-based distributor of corporate, school and team apparel.
1st Impressions is also active in the sales of promotional products, premium & incentives, plant/office safety awards and sports team/individual recognition awards and trophies.
Aardvark Premiums and Incentives
Group Inc.
55 St. Clair Avenue West
Suite 255
Toronto, Ontario M4V 2Y7
P:
(416) 922-5446
F:
(416) 922-9935
E:
W:
www.aardvarksales.com
C:
Joseph Sweeney, President
Aardvark has been serving its’ clients for more than 35 years with outstanding service and products. We offer corporate apparel, business and executive gifts, promotional products, recognition and safety programs, and e-commerce online stores.
Accolade Reaction Promotional Group
155 Romina Drive
Concord, Ontario L4K 4Z9
P:
(905) 761-1246 /
TF:
1-800-450-6452
F:
(905) 660-4699
E:
W:
www.arpg.ca
C:
Joe Spinosa, ext. 242
Creative and Marketing Director
Accolade Reaction Promotional Group
(ARPG) is Canada’s largest communications merchandise firm. ARPG is focused on providing a suite of merchandising and technology solutions to help corporate brands capture the imagination of their customers, motivate employees and reach out to communities – both locally and globally.
Admar Promotions Group
920 Alness Street, Suite 104
Toronto, Ontario M3J 2H7
P:
(416) 650-9988, ext. 239 /
TF:
1-800-663-4409, ext. 239
F:
(416) 650-0136
E:
W:
www.admar.ca
C:
Danny Goldhar, Managing Director
Admar Promotions Group, celebrating its
16-year anniversary, representing more than 500 manufacturers worldwide with access to more than 1,000,000 items. Highend premiums to small items – we have it all. Admar benefits include direct import, global buying power, art department and online programs. We are not order takers, but idea makers!
AdWear + Promo STUFF by Merkur & Sister
801 Eglinton Avenue West, #404
Toronto, Ontario M5N 1E3
P:
(416) 785-0777 /
TF:
1-800-668-2107
F:
(416) 785-6016
E:
W:
www.adwear.ca
C:
Lorne Merkur, President
For 35 years, we’ve been the experts in providing top-quality branded merchandise, developing and managing incentive estores, creating innovative promotional solutions, providing lightning-fast delivery, guaranteeing every one of the thousands of products we offer, meeting tight deadlines and budgets, offering extraordinary service and exceeding our clients’ needs and expectations.
Adware Promotions Inc.
5310 Canotek Road, Unit #36
Ottawa, Ontario K1J 9N5
P:
(613) 742-0086
F:
(613) 742-8794
E:
W:
www.adware.ca
C:
Michael Blanchard, President
Adware Promotions is a leading supplier of promotional products and apparel. We specialize in client e-stores, stocking programs, recognition awards, employee pride programs, executive gifts and trade show giveaways. We represent hundreds of manufacturers and thousands of products that can be customized to accommodate every plan and budget.
Akran Marketing
2000 Thurston Drive
Unit 12
Ottawa, Ontario K1G 4K7
P:
(613) 739-4000 /
TF:
1-888-462-5726
F:
(613) 739-4444
E:
W:
www.akranmarketing.com
C:
Raman Agarwal, President
We are a unique promotional products distributor and incentive solutions provider, offering solutions to our clients – primarily across North America, 24-7 – all year round.
Our philosophy is to be there when clients needs support, and we specialize in offering solutions that meet out clients’ every need for speed, service and satisfaction.
Apple Valley Promotions
484 Okaview Road
Kelowna, B.C. V1W 4M1
P:
(250) 764-4465 /
TF:
1-800-897-2775
F:
(250) 764-4640 /
TFF:
1-800-910-2775
W:
www.applevalleypromotions.com
Since 1982, numerous businesses have counted on Apple Valley Promotions’ experience and know-how to convey their image effectively to gain an edge on the competition. We specialize in promotional products, employee service and recognition programs, corporate clothing and much more. We serve banking and financial institutions, universities, colleges, businesses and individuals.
Blue Moose Promotions Group
1647 Connaught Drive
Port Coquitlam, B.C. V3C 4G8
P:
(604) 472-2000
F:
(604) 472-2001
E:
W:
www.BlueMoose.ca
C:
Bruce Cutayne, CA, President
With 2.5 million products on our Web site,
Blue Moose Promtions is the Google® of the promotional products industry. We work hard to get effective results out of your promotional campaigns. Our focus is outstanding, personalized customer service. Our job is to make yours easier – and to make you look great!
Boomerang Marketing
422 North Rivermede Road, Unit 12
Concord, Ontario L4K 3R5
P:
(905) 326-BOOM (2666)
F:
(905) 326-3841
E:
W:
www.boomerangmarketing.ca
C:
David Goldstein, Principal
Boomerang Marketing offers our customers online company stores, warehousing and fulfillment program, in-house graphic design and a customer service team dedicated to ensuring client satisfaction. Our expertise is in sourcing worldwide or domestically to find the perfect promotional soluton for your upcoming initiative.
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Commercial Marketing
250 Shields Ct., Unit 1
Markham, Ontario L3R 9W7
P:
(905) 415-8020
TF:
1-87-PREMIUMS (1-877-736-4867)
F:
(905) 415-8024
E:
W:
www.commercialmarketing.com
C:
Victor Arluk, President
One of Canada’s leading providers of promotional products and services for more than
20 years! Hottest products! Worldwide sourcing. Web driven incentive and awards programs and company stores. Visit the most comprehensive user friendly Web site in the industry at www.commercialmarketing.com, e-mail [email protected]
Concord Promotions
21130 Gouin Blvd West
Montreal, Quebec H9K 1B9
P:
(514) 696-5777 /
TF:
1-888-882-1882
F:
(514) 696-5774 /
TFF:
1-888-416-5774
E:
W:
www.promotionalitemscanada.com
C:
Janice Greene, President
Concord Promotions helps businesses, universities, organizations and associations promote their corporate logo. We make it easy to choose and order your promotional items for trade shows, golf tournaments and special events. Our product line includes wearables, drinkware, pens, golf items, bags, computer accessories and printed material. Be seen. Be recognized. Be remembered.
d’Oro Creations
1371 Strathy Avenue
Mississauga, Ontario L5E 2L3
P:
(905) 891-0620
F:
(905) 271-3859
E:
W:
www.dorocreations.com
C:
Douglas Kincaid, President d’Oro Creations provides creative marketing solutions by developing awards, promotional and advertising products to build your company brand and strengthen customer relationships. Using a database of 700,000-plus products, we are able to offer suitable products that meet the most demanding requirements.
Direct Hit Promotions
190 Harding Blvd.W., Unit 9
Richmond Hill, Ontario L4C 0J9
P:
(905) 884-9000
F:
(905) 883-4293
E:
W:
www.directhitpromo.com
C:
Bob Burrows, President
Impactful promotional solutions; Meaningful custom-branded premiums; Delivering exactly what was ordered on time; The best guarantee in the business; Creating competitive advantages and opportunities; Core values and accountability; Creative product search technologies; Strategic partners in
Canada, the U.S. and Asia; Quality merchandise at a fair price.
SEE AD PAGE 40
Dan Hunter Enterprises
32 Agincourt Road
Winnipeg, Manitoba R2J 3S5
P:
(204) 220-0211
F:
(204) 220-0211
E:
C:
Dan Hunter, Owner
Got an Event? Call Dan Hunter Enterprises for all of your promotional needs. Pens, clothing, electronics, high-end incentives and everything in between. We make you look good.
Falkins Advertising Specialties
17326 Coral Beach Road
Lake Country, B.C. V4V 1C1
P:
(250) 317-4333
F:
(250) 766-5626
E:
C:
Bruce Falkins, President/Owner
Falkins Advertising Specialties is a promotional products company that specializes in supplying products that help promote our clients’ businesses to help them grow. “We want to get the right message to the right people, at the right time – making our clients unforgettable.”
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Fulcher Marketing Inc.
420 Avon Crescent
Oakville, Ontario L6J 2S9
P:
(905) 849-0099 /
TF:
1-877-699-5224
E:
W:
www.fulmark.ca
C:
Dan Fulcher, President
Fulcher Marketing Inc. provides promotional advertising products and business gifts, custom printed or embroidered with your logo/company information. We source products from hundreds of manufacturers in
Canada, U.S.A. and abroad. In business for 20 years, we strive to provide efficient, friendly, business-like service and client satisfaction.
Greystone
Corporate Head Office
#5 19272 96th Avenue
Surrey, B.C. V4N 4C1
P:
(604) 882-0800 /
TF:
1-888-891-4646
F:
(604) 888-0922 /
TFF:
1-888-827-4747
E:
W:
www.mygreystone.com
C:
Heath Stone
Greystone is a premiere provider of integrated promotions, incentives and card services designed to produce a competitive advantage for our clients. Our multi-dimensional marketing software offers complete program implementation services, logistics and support for Loyalty, Rebate & Gift Card solutions as well as ID Wear and Rewards programs, uniquely designed to drive your B2E, B2E and
B2C business relationships.
MEMBER
MAXAD Promotional Marketing
477 Elgin Street
Ottawa, Ontario K2P 2H2
P:
(613) 688-2121
F:
(613) 688-2122
E:
W:
www.maxad.net
C:
Joshua Max, Business Development
Manager
MAXAD Promotional Marketing blends more than 50 years experience with a proven reputation for outstanding creative ideas and exceptional service that meets and exceeds your needs. MAXAD Promotional Marketing can guarantee that all of you marketing and promotional needs will be met on time and on budget.
Memberworks Canada Corporation
1801 McGill College Avenue, Suite 800
Montreal, Quebec H3A 2N4
P:
(514) 847-7800
F:
(514) 847-8214
E:
W:
www.memberworks.ca
Contact Christopher Pike, Buyer – Travel
Promotions Coordinator
Memberworks Canada provides strategic thinking, turn-key marketing and support for both loyalty and membership programs, bringing value direct to consumers through an array of benefits in travel, discounts and security.
With broad online and offline distribution capabilities, Memberworks Canada offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional revenue.
MEMBER
Proforma Urban Peddler Promotions
172 Dundas Street West
Napanee, Ontario K7R 2A4
P:
(613) 354-2534 /
TF:
1-866-818-0887
F:
(613) 354-3403
E:
W:
www.proforma.com/urbanpeddler
C:
Sam Anderson, Owner
Let us do the work and make you a hero. By sourcing your marketing and promotions solutions, we save you time and make you look good. Our solutions include wearables, hard goods, awards/recognition programs and marketing programs. We deliver on time and guarantee our services and preoducts.
In eastern Ontario, many large plants, companies, public and government organizations and educational institutions turn to Proforma to provide all of their promotions needs.
The LN Group
858 Laval Crescent
Kamloops, B.C. V2C 5P2
P:
(250) 828-0239 /
TF:
1-866-828-6777
F:
(250) 828-0238
E:
W:
www.lngroup.ca
Our creative design team can provide you with what you need! Professional logo design, state-of-the-art Web design and hosting, corporate apparel, promotional products, gifts, awards, and onsite contract screen printing. Together, we can get you noticed.
Hatch Ideas
18 King Street East, Studio D6
Bolton, Ontario L7E 1E8
P:
(905) 951-1510 /
TF:
1-866-951-1510
F:
(905) 951-1555
E:
W:
www.hatchideas.ca
C:
Richard Hatch, President
Hatch Ideas is an award-winning promotional agency and design studio. We specialize in the creative use of promotional products and graphic design to help our clients get noticed at trade shows, motivate employees, and build customer loyalty. We can help you achieve your marketing and incentive goals.
Incredible Novelties Inc.
155 West Beaver Creak Road, Unit 9
Richmond Hill, Ontario L4B 1E1
P:
(905) 881-9900
F:
(905) 881-9343
E:
W:
www.incrediblenovelties.com
C:
Dan Jankelow, CEO
Our mission is to be the supplier of choice where the latest innovate products can be found at incredible prices. We specialize in novelties, promotional products, customized products, glow, LED drink wear and bar accessories. If we don’t have what you are looking for, we will find it for you!
Metromedia Marketing Ltd.
5774 10 Street N.E.
Calgary, Alberta T2E 8W7
P:
(403) 291-3912 /
TF:
1-800-756-1539
F:
(403) 291-3820 /
TFF:
1-800-828-4181
E:
W:
www.metromediamarketing.com
C:
Nick Thompson, President
Metromedia is one of Canada’s largest fullservice promotional agencies. Our range of capabilities includes planning, selecting and managing programs such as employee incentives, tradeshow giveaways, sales awards, corporate identify premiums and executive gifting. Metromedia will enhance and fully integrate all of your brand strategies, helping you realize a measurable return on investment.
Proforma Adam Promotions
48 Galaxy Blvd. Unit 408
Toronto, Ontario M9W 6C8
P:
(416) 977-0948
F:
(416) 977-8562
E:
W:
www.proforma.com/adampro
C:
Ken McDowall, President
Since 1979, Proforma Adam Promotions has been Canada’s premier distributor of imprinted promotional products. Using our RESULTS
MEASUREMENT SYSTEM™, we provide our client with the ability to control, consolidate, and reduce merchandise expenses associated with their trademarks through proprietary technology coupled with flawless execution focused upon superior customer service.
Tri Versa Global Inc.
75 Glen Cameron Road, 2nd floor
Thornhill, Ontario L3T 1N8
P:
(905) 771-6494
F:
(905) 771-6605
E:
W:
www.triversaglobal.com
C:
Joel Kleinberg, President
T.V.G. is a wholesale promotional marketing firm specializing in imprinted items. Canadian owned and operated. Currently enjoying our
19-year anniversary. We offer an enormous variety of promotional products, including corporate gifts, mugs, pens, clothing, mouse pads, buttons and key chains. More than
2,950,000 products –all of which may be customized to suit all your needs.
WaySpa.com
298 Campbell Avenue
Toronto, Ontario M6P 3V6
P:
(718) 623-8553 /
TF:
1-800-929-7723, Ext.31
F:
(718) 228-7199
E:
W:
www.wayspa.com
C:
Laura Campbell, Senior VP, Corporate Sales
WaySpa Gift Certificates provide access to some of the finest, most luxurious spas, and with time-saving convenience. Indulge and pamper yourself with your choice of rejuvenating spa services available at more than
1,000 participating spas across Canada, the
US, Mexico and the Caribbean. Save time and use them to book delectable spa treatments and vacations, weekend getaways, or unique spa packages.
SEE AD PAGE 41
2007
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42
INCENTIVE CALENDAR for 2007–2008
August 20–22
IncentiveWorks
Toronto, Ontario www.meetingscanada.com
October 22–24
Employers of Excellence
National Conference
Las Vegas, NV www.hr.com
March 9–13
The Exhibition Show 2007
Las Vegas, NV www.exhibitornet.com
May 6–8
ASI Philadelphia
Philadelphia, PA www.asishow.com
August 22
TOPS – Travelling
Optimum Promotional
Show
Montréal, QC www.promocan.com
September 5–6
TOPS – Travelling
Optimum Promotional
Show
Mississauga, Ontario www.promocan.com
September 10
TOPS – Travelling
Optimum Promotional
Show
Calgary, AB www.promocan.com
September 11
IMA-CC Power
Breakfast
Etobicoke, Ontario
Presenter: Stephen Smyth,
Maritz Canada
Register at www.imacanada.ca
November 8–9
PMA Basics of Promotion
Marketing Seminar
New York, NY www.pmalink.org
November 15–16
PMA Promotion
Marketing Law
Conference 2007
Chicago, IL www.pmalink.org
November 28–29
PMA Advanced
Promotion Marketing
Workshop
Chicago, IL www.pmalink.org
September 17–19
PROMO Live
Chicago, IL www.thepromoevent.com
January 14–18
The PPAI Expo 2008
Las Vegas, NV www.ppai.org
September 25–27
The Motivation Show
Chicago, IL www.heiexpo.com
October 13–18
DMA 07 Direct
Marketing Association
Conference & Exhibition
Chicago, IL www.the-dma.org/ conferences/
2008
January 3–5
ASI Orlando
Orlando, FL www.asishow.com
January 25–29
Promotions Canada 2008
Toronto, ON www.promocan.com
Jan 30–Feb 1
HRPAO Annual
Conference
Toronto, Ontario www.hrpao.org
February 6–8
ASI Dallas
Dallas, TX www.asishow.com
April 7–10
National Conference on
Operations & Fulfillment
Orlando, FL www.ncof.com
May 7
TOPS – Travelling
Optimum Promotional
Show
Vancouver, B.C.
www.promocan.com
April 8–9
PMA Annual Conference
2008
Chicago IL www.pmalink.org
April 23–25
ASI Las Vegas
Las Vegas, NV www.asishow.com
April 27–30
Recognition Professionals
International Annual
Conference
Newport Beach, CA www.regonition.org
April 30
TOPS – Travelling
Optimum Promotional
Show
Winnipeg, MB www.promocan.com
May 7–8
PMA Advanced
Promotion Marketing
Workshop
New York, NY www.pmalink.org
May 20–23
World at Work Total
Rewards Conference &
Exhibition 2008
Philadelphia, PA www.worldatwork.org
June 2–4
Promotions East 2008
Atlantic City, NJ www.promotionseast.org
June 20–21
PMA – Basics of
Promotional Marketing
Seminar
New York, NY www.pmalink.org
May 2
TOPS – Travelling
Optimum Promotional
Show
Regina, SK www.promocan.com
May 5
TOPS – Travelling
Optimum Promotional
Show
Edmonton, AB www.promocan.com
June 22–25
Society for Human
Resource Management’s
(SHRM)
Annual Conference &
Exposition 2007
Chicago, IL www.shrm.org
August 28
TOPS – Travelling
Optimum Promotional
Show
Montreal, QC www.promocan.com
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AMERICAN EXPRESS INCENTIVE SERVICES
American Express Incentive Services provides business-to-business reward solutions including storedvalue cards, American ExpressR Gift Cheques and a Web-based reward management tool. Our customizable products address a broad array of applications such as employee reward and recognition, sales incentives, dealer/distributor incentives, consumer promotions and rebates while helping clients drive consumer and employee behaviours, build loyalty and increase brand awareness. For more information, please contact us at (905) 819-8676, or visit us online at www.aeis.com/canada.
BASS PRO SHOPS - “MORE OUTDOORS FOR YOUR MONEY”
The Bass Pro Shops gift cards are the outdoorsman’s dream. The selection of outdoor gear available from Bass Pro Shops is second to none. The gift card offers three ways to shop: Bass Pro shops retail stores, All Bass Pro Shops catalogs 24/7, and on the Internet at www.basspro.com. Use the Bass Pro
Shops gift card as an incentive for sales, service, safety or product loyalty. The card gives the participant their choice of the quality product they want for their particular outdoor activity. Phone toll free
1-800-951-1000.
BEST BUY GIFT CARD INCENTIVES
Whether you want to award them to employees who meet project goals or say thanks to loyal clients, Best Buy gift cards are a fantastic choice. Our Gift Cards motivate for success, reward with choice and indulge your clients and employees with a wide, exciting selection of consumer electronics. For more information on Best Buy Gift Card Incentives, visit www.bestbuy.ca/giftcards or call 1-866-721-GIFT (4438).
CANADIAN TIRE GIFT CARDS. INCENTIVES AND REWARDS MADE EASY
It’s good business to recognize your best clients and employees. We make it easy for you to give one incentive that’s great for everyone. The Canadian Tire Gift Card is like a surprise box containing more than 95,000 products to choose from. And it’s accepted at more than 450 stores, 400 service centres and 250 gas bars across the country. For more information, visit www.ctgiftcard.com, e-mail [email protected] or phone 1-800-529-7092.
COTTON CANDY INC.
Cotton Candy Inc. is the exclusive Canadian agent for Power2Motivate™. P2M™ is the world’s first
“on-demand” employee recognition platform. With P2M™ there are no set up fees and no monthly management fees; you only pay for the points you award. P2M™ has millions of reward choices making it the perfect solution to help you recognize and retain your companies most valuable asset; your employees. Cotton Candy has offices across Canada ready to assist you. Call (866) 366-9766 today for a free online demonstration or visit www.cottoncandy.ca.
DIRECT HIT PROMOTIONS
YOU
– Branded Premiums are an integral component of your marketing mix. Time is tight, budgets are tighter. You need a reliable provider.
US
– • Impactful promotional solutions • Meaningful custom branded premiums • Delivering exactly what was ordered on time • The best guarantee in the business • Creative competitive advantages and opportunities • Core values and accountability • Creative product search technologies • Strategic partners in Canada, the U.S. and Asia • Quality merchandise at a fair price.
GIFTCERTIFICATES.CA
GIFTPASS®, from Giftcertificates.ca is the ultimate reward for your promotion or recognition program.
GIFTPASS gives your recipients the freedom to choose the gift card or certificate that they want from almost 50 of Canada¹s leading national merchants. Recipients redeem their GIFTPASS online at
Giftcertificates.ca. Giftcertificates.ca also provides cost-effective reward fulfillment of gift cards and certificates for your reward program! Issue rewards to individual recipients or in bulk to your distribution centre. Contact us at 1-866-761-1047 or [email protected].
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HOME HARDWARE
Home Hardware Stores has more than 1,000 locations across Canada that offer a complete range of both hardware stores and building centre products. Lumber, tools, paint, plumbing and electrical supplies and an extensive selection of building materials are available, along with housewares, sporting goods, automotive items and lawn and garden supplies. Furniture for the household is also available at our
Home Furniture Store. For more information, go to www.homehardware.ca.
M&M MEAT SHOPS
Give the gift of good taste with M&M Meat Shops Gift Cards. For a job well done or simply to say thank you, M&M Meat Shops Gift Cards are a superb choice to show your friends, family, employees or clients just how much they’re appreciated. M&M Meat Shops Gift Cards are redeemable at all M&M Meat
Shops locations across Canada for hundreds of delicious, restaurant-quality meal ideas. Visit www.mmmeatshops.com or phone 1-866-701-6282 for information.
OAKLEY
Oakley understands that selecting the right rewards is the key to any great incentive rewards program.
Our brand has made history again with our extensive customization program. The corporate logo and custom-etching program provides the freedom to personalize any purchase. Oakley’s user-friendly electronics, technical outerwear, goggles, watches, apparel and accessory lines not only appeal to unique lifestyles, but satisfy the recreational pursuits of both men and women. Phone toll free 1-800-448-9714,
Web site www.oakley.ca.
THE MOVADO GROUP OF CANADA LIMITED
MOVADO GROUP: A leading global watch player with a powerful portfolio of brands. We manufacture, market and distribute watches in the exclusive, luxury, premium and fashion categories. THE BRANDS:
Watches from six of the most respected names in time: Movado, Ebel, Concord, ESQ Swiss and Tommy
Hilfiger Watches. THE CHOICES: Styles to suite the most discriminating personal tastes and demanding corporate budgets. THE SERVICE: Fine watches for your people plus flexible customization programs and responsive service that you deserve. Contact [email protected].
PACESETTER AWARDS
Pacesetter Awards has been working with leading promotional products distributors to recognize top performance for more than 55 years. Our awards line includes Lucite, an extensive Star collection, glass, plaques, and golf and gift items. Because we understand the importance of excellence in the recognition industry each Pacesetter award is assembled with great attention to detail. Phone toll free
1-800-242-5851, Web site www.dynamicdesignsonline.com.
PENTAGON GRAPHICS
Specializing in plastic gift, loyalty and phone cards since 1996. HiCo/LoCo magnetic stripes. Regular or high-resolution ink jet. Flow wrapping. Customized packaging. We can produce your carriers and promotional materials. Tipping cards to carriers also available. All work done within one secure facility.
Phone (514) 339-5995, toll free 1-877-339-5995, fax (514) 339-5318, e-mail [email protected], Web site www.pentagon.ca.
REGIS SALON
Looking for a new reward or a unique way to say “Thank you?” Try the Regis Salon Gift Card – the only gift card that makes everyone look good. Redeemable for salon services or professional products at Regis
Salons, Trade Secret, Beauty Express, MasterCuts, BoRics and HairMasters. Regis Corporation is the worldwide leader in the beauty salon industry. For more information, visit www.regiscorpgiftcards.com, phone ()952) 947-7495 or e-mail [email protected].
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SEARS CANADA INC.
Sears gift cards make the perfect thank you, reward or incentive. By giving a Sears gift card you allow the recipient to choose from all Sears has to offer: clothing, electronics, travel and lots more. For more information on our gift card program, including volume rebates and customization options, please give us a call at 1-866-297-5306 or email us at [email protected].
SAY IT WITH MUSIC
Warner Music invites you to utilize our content to engage consumers with your brand across various platforms. Tap into your market with custom CD premiums, digital downloads, ringtone programs, textto-win mobile campaigns and more! Physical. Digital. Mobile. Reach consumers your way...and SAY IT
WITH MUSIC! Call Temi Kerr at (416) 758-1132 or visit www.sayitwithmusic.ca for more information.
WAYSPA.COM
WaySpa Gift Certificates provide access to some of the finest, most luxurious spas, and with time-saving convenience. Indulge and pamper yourself with your choice of rejuvenating spa services available at more than 1,000 participating spas across Canada, the US, Mexico and the Caribbean. Save time and use them to book delectable spa treatments and vacations, weekend getaways, or unique spa packages at WaySpa.com or by calling 1-800-929-7723.
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INDEX OF ADVERTISERS
OBC
American Express Incentive Services www.aeis.com/canada
27
Bass Pro Shops/Outdoor World Incentives www.basspro.com
IFC
Best Buy Canada Ltd.
www.bestbuycanada.ca
29
Canadian Tire www.ctgiftcard.com
17
Cotton Candy www.cottoncandy.ca
40
Direct Hit Promotions www.directhitpromo.com
11
Giftcertificates.ca
www.giftcertificates.ca
7
Home Hardware www.homehardware.ca
31
M&M Meat Shops www.mmmeatshops.com
3
Movado Group of Canada Inc.
[email protected]
37
Oakley www.oakley.ca
35
Pacesetter Awards www.dynamicdesignsonline.com
30
Pentagon Graphics www.pentagon.ca
28
Regis Salon www.regiscorpgiftcards.com
IBC
Sears Canada Inc.
www.sears.ca
25
Warner Music www.sayitwithmusic.ca
41
WaySpa.com
www.wayspa.com
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