40" BRAVIA® XBR® Series LCD TV
Key Features
16:9 Full HD 1080p Resolution Panel
Motionflow™ 120Hz technology delivers natural
BRAVIA Engine 2 EX™ fully digital video
Advanced Contrast Enhancer circuit (ACE)
10-bit display panel
Live Color Creation™ technology
x.v.Color™ technology
Dynamic Video Noise Reduction adaptive
24p True Cinema™ capable
DMex™ capable3
Digital Media Port
DLNA® compliant4
Key Technologies
16:9 Full HD 1080p Resolution Panel 16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any
HDTV signal and renders it with optimum resolution.
Motionflow™ 120Hz technology Motionflow™ 120HZ technology doubles the frame rate to help
remove judder in film sources, HD content, broadcast movies and primetime programming, creating
smoother, more fluid motion that delivers a natural and realistic viewing experience.
BRAVIA Engine™ EX The BRAVIA Engine™ EX fully digital video processor uses a collection of unique
Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast
so every scene produces sharp, vibrant, life-like images.
Advanced Contrast Enhancer circuit (ACE) Advanced Contrast Enhancer circuit (ACE)
dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in
shadows and other dark areas of the picture.
Live Color Creation™ technology Live Color Creation™ technology with WCG-CCFL backlight uses
advanced chroma signal processing to widen the color reproduction range for overall more natural
and vibrant colors.
x.v.Color™ technology2 x.v.Color™ technology adopts the x.v.YCC international color standard to
display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.
Dynamic Video Noise Reduction Dynamic Video Noise Reduction adaptive technology analyzes
the motion, sharpness and brightness of each scene in real time to identify various types of noise
and reduce unwanted artifacts without compromising the video signal.
24p True Cinema™ capable 24p True Cinema™ mode enables you to enjoy films at their
intended 24 fps (frames per second) when viewed using a 24p capable output device, such as a
Blu-ray Disc™ player.
40" BRAVIA® XBR® Series LCD TV
Edit Channel Labels: Yes
HDMI™ Connection(s) (Total): 4 (1 Side/3 Rear)
Label Inputs: Yes
PC In (D-Sub) + Audio In (Stereo Mini): 1 (Rear)
ID-1 Detection: Yes
HDMI™ PC Input Format Support: Yes (see manual for
exact formats)
RS-232C Control: Yes
Closed Caption Button: Yes
Fanless Design: Yes
Initial Setup: Yes
On/Off Timer: Yes
USB 2.0: 1 (Side)
PAP (Picture & Picture): Yes
HDMI™ Connection(s) (w/ Analog Audio In): Yes
Swap Sound: Yes
HDMI™ PC Input: Yes
TV Guide On Screen: Yes
S-Video Detection: Yes
AC Power Input: 1 (Rear)
DMeX™ support: Yes
USB Application(s): Music Player (mp3), Photo Viewer
Illuminated Sony Logo: Yes
Theatre Mode (Theatre Button): Yes
Touch Sensor: Yes
Show/Hide Channels: Yes
Finish (Surface Color): Piano Black
Power Saving Mode - Picture Off: Yes
Supports Rear Mounting of DMeX™ Module: Yes
PAP (Fixed or Variable): Fixed
BRAVIA® Sync™ : Yes
Analog Audio Input(s) for HDMI™ : Yes
Parental Control: Yes
LightSensor™ Technology: Yes
Power Consumption (in Operation): 230W
BRAVIA® Sync™ Menu Button: Yes
Power Consumption (in Standby): 0.1W
Video Processing: BRAVIA Engine 2 EX™ Technology
Freeze: Yes
Power Management: Yes (for PC Input Only)
CineMotion® Reverse 3:2 Pulldown Technology: Yes
On-Screen Display for External Input: Yes
Power Requirements (voltage): AC 120V
Wide Mode: Wide Zoom, Normal, Full, H Stretch (HD),
PIP (Picture in Picture): PC Input
Display Technology: LCD (178° wide viewing angle LCD
display panels)
Deep Color: Yes
VESA® Hole Pitch: 300 x 300 mm, M6 Screw Type, 16mm
Screw Length
Service and Warranty Information
Live Color Creation™ Technology: Yes
Limited Warranty Term: 18 Months Parts / 18 Months
Auto Wide: Yes
Television Type: Flat Panel LCD HDTV
4:3 Default: Yes
Closed Captions (CC): Yes
On-Screen Display: Enhanced GUI + XMB
Auto CC on Mute: Yes
Backlight Type: WCG-CCFL
Channel Labels: Yes
3D Comb Filter: Yes
PhotoTV HD: Yes
MPEG Noise Reduction: Yes
24p True Cinema™ Technology: Yes
x.v.Color™ Technology: Yes
Picture Mode: Vivid, Standard, Cinema, Custom; PhotoVivid, Photo-Standard, Photo-Original, Photo-Custom
Viewing Angle (Right/Left): 178° (89/89)
Viewing Angle (Up/Down): 178° (89/89)
On-screen Contrast Ratio: 3,000:1
PC Input Format Support: Yes (see manual for exact
Digital Media Port: 1 (Rear)
RS-232C Input(s): Yes
Ethernet Connection(s): 1 (Rear)
Regulation and Standard Compliance
Energy Star® Compliant: Yes
VESA® Hole Spacing Compatible: Yes
Weight: 59 lbs. (26.5kg) with pedestal; 52 lbs. (23.5kg)
without pedestal
Measurements: 44.5 x 25.875 x 11 in (1128 x 655 x 279mm)
with pedestal; 44.5 x 23.75 x 5 in (1128 x 603 x 125mm)
without pedestal
Advanced Contrast Enhancer (ACE): Yes
Dynamic Contrast Ratio: 50,000:1
Image Blur Reduction: Yes
Screen Size (measured diagonally): 40"
Motionflow™ Technology: Motionflow™ 120Hz
Native Resolution: 1920 x 1080
RM-YD024 Remote Control
Game Text Mode: Yes
Display Resolution: 1920 x 1080p (Full HD)
2 x AA
Panel Bit: 10-bit
AC Power Cord
Aspect Ratio: 16:9
Operating Instructions
Color Range (u'v'): 102??NTSC)
Quick Setup Guide
Color Range (xy): 91??NTSC)
Warranty Card
TV System
On-line Registration Card
Digital Amplifier: Yes
Simulated Surround: Yes
Voice Zoom: Yes
Auto SAP: Yes
Supplied Accessories
Cable Clamper
Auto Mute (on no signal): Yes
Tuner (Cable): QAM
Steady Sound® Automatic Volume Control: Yes
Tuner (Terrestrial): ATSC, NTSC
Audio Out: Yes
TV System (Analog): NTSC
Sony Original Surround: S-Force®
Number of Tuners (Analog): 1
SU-WL500 Wallmount Bracket
Stereo System: MTS
Number of Tuners (Digital): 1
CRU-40SG11/R Ruby Color variation Bezel/SP Grill
Dolby®: Dolby® Digital
TV System (Digital): ATSC
CRU-40SG11/S Sterling Color variation Bezel/SP Grill
Alternate Audio (Digital): Yes
CRU-40SG11/T BronzeColor variation Bezel/SP Grill
Audio Mode: Dynamic, Standard, Clear Voice
Sound Booster: Yes
Video Signal: 480/60i, 480/60p, 720/60p, 1080/60i, 1080/24p
(HDMI™ only), 1080/60p (HDMI™ / Component)
5.1 Channel Audio Out: Yes
Audio Power Output: 10 W + 10 W, 12 W + 12 W (Woofer)
Channel Jump: Yes
Speakers (Total): 6
Favorite Channel: Yes
Inputs and Outputs
Program Guide Access: Yes
Multiple Language Display: English, Spanish, French
Info Banner: Yes
Sleep Timer: Yes
Clock: Yes
Input Skip: Yes (Auto)
Channel Surf: Yes
Channel Block (with password): Yes
Component Video (Y/Pb/Pr ) Input(s): 2 (Rear)
Composite Video Input(s): 3 (1 Side/2 Rear)
Digital Audio Output(s): Optical Digital Output - 1 (Rear)
RF Connection Input(s): 1 (Rear)
S-Video Input(s): 1 (Rear)
Analog Audio Input(s) (Total): 6 (1 Side/5 Rear)
Audio Out: 1 (Rear)
Sony Electronics Inc. •16530 Via Esprillo •San Diego, CA 92127 •1.800.222.7669 •www.sony.com
Pedestal (separate)
Optional Accessories
CRU-40SG11/N Platinum Color variation Bezel/SP Grill
Color: Piano Black
UPC Code: 027242739109
1. Limited to resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for the supported
2. Requires x.v.Color™ capable video source, such as a Blu-ray Disc
3. Media streaming requires a PC with Microsoft Windows XP, SP2 or
later or DLNA-compliant media server. Home network required and
sold separately.
4. Works with select Sony cameras with PhotoHD capability and
requires a separate cable (sold separately). Special TV settings are
required. Further details are available in the BRAVIA® TV instruction
5. BRAVIA Sync works with select Sony home theater products.
Please refer to owner’s manual for compatibility.
6. Certain circumstances may limit or prevent Blu-ray Disc media or
DVD playback.
Please visit the Dealer Network for current
© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or
at www.sony.com/dn
in part without
written permission
is prohibited. Sony, HDNA, BRAVIA,
BRAVIA Engine, Motionflow, x.v. Color, Live Color Creation, Theatre Sync,
24P True Cinema, Xross Media Bar and their respective logos are
trademarks of Sony. HDMI, the HDMI
and High-Definition
Interface are trademarks of HDMI Licensing LLC. Blu-ray Disc is a
trademark. All other trademarks are trademarks of their respective
owners. Features and specifications are subject to change without notice.
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