40" BRAVIA® XBR® Series LCD TV
Key Features
16:9 Full HD 1080p Resolution Panel
Motionflow™ 120Hz technology delivers natural
BRAVIA Engine™ fully digital video processor
Advanced Contrast Enhancer circuit (ACE)
Live Color Creation™ technology
x.v.Color™ technology2
10-bit processor / 10-bit panel
DMex ™ capable
Key Technologies
16:9 Full HD 1080p Resolution Panel 16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any
HDTV signal and renders it with optimum resolution.
Motionflow™ 120Hz technology Motionflow™ 120HZ technology doubles the frame rate to help
remove judder in film sources, HD content, broadcast movies and primetime programming, creating
smoother, more fluid motion that delivers a natural and realistic viewing experience.
BRAVIA Engine™ BRAVIA Engine™ fully digital video processor uses a collection of unique Sony
algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast so
every scene produces sharp, vibrant, life-like images.
Advanced Contrast Enhancer circuit (ACE) Advanced Contrast Enhancer circuit (ACE)
dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in
shadows and other dark areas of the picture.
10-bit processor / 10-bit panel 10-bit processor and 10-bit panel combine to create allow 64 times
the levels of expression versus 8-bit panels, resulting in smoother transitions from color to color and
faithful reproduction of subtle color changes.
DMex ™ enabled DMex ™ functionality expands your HDTV’s capabilities by letting you connect
optional BRAVIA® Link modules, including the BRAVIA® Internet Video Link, BRAVIA® DVD Link, BRAVIA®
Wireless Link and BRAVIA® Input Link (all sold separately).
Live Color Creation™ technology Live Color Creation™ technology with WCG-CCFL backlight uses
advanced chroma signal processing to widen the color reproduction range for overall more natural
and vibrant colors.
x.v.Color™ technology x.v.Color™ technology2 adopts the x.v.YCC international color standard to
display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.
Dynamic Video Noise Reduction Dynamic Video Noise Reduction adaptive technology analyzes
the motion, sharpness and brightness of each scene in real time to identify various types of noise
and reduce unwanted artifacts without compromising the video signal.
24p True Cinema capable 24p True Cinema mode enables you to enjoy films at their intended 24
fps (frames per second) when viewed using a 24p capable output device, such as a Blu-ray Disc™
DIGITAL MEDIA PORT The DIGITAL MEDIA PORT connection allows the use of an optional DIGITAL
MEDIA PORT cradle to connect digital devices directly to your BRAVIA® HDTV.
DLNA compliant DLNA (Digital Living Network Alliance) compliance allows BRAVIA® XBR®6-Series
HDTVs to access digital photos from DLNA-enabled PCs and other devices3 .
40" BRAVIA® XBR® Series LCD TV
Closed Caption Button: Yes
Fanless Design: Yes
Closed Captions (CC): Yes
USB Application(s): Music Player (mp3), Photo Viewer
Theatre Mode (Theatre Button): Yes
Show/Hide Channels: Yes
PAP (Fixed or Variable): Fixed
BRAVIA® Sync™ : Yes
On-Screen Display: Enhanced GUI + XMB
Auto CC on Mute: Yes
Illuminated Sony Logo: Yes
Finish (Surface Color): Piano Black
Parental Control: Yes
BRAVIA® Sync™ Menu Button: Yes
Freeze: Yes
On-Screen Display for External Input: Yes
Supports Rear Mounting of DMeX™ Module: Yes
BRAVIA® Link Module support: Yes
PIP (Picture in Picture): PC Input
Channel Labels: Yes
On-Screen Clock: Yes
TV Guide On-Screen: Yes
Backlight Type: WCG-CCFL
Panel Type: LCD
Display Device: LCD
Display Technology: LCD (178° wide viewing angle LCD
display panels)
IP Network Update: Yes
Video Processing: Bravia Engine 2™ Technology
CineMotion® Reverse 3:2 Pulldown Technology: Yes
Game Mode: Yes
Wide Mode: Wide Zoom, Normal, Full, Zoom, H Stretch
Deep Color: Yes
3D Comb Filter: Yes
PhotoTV HD: Yes
MPEG Noise Reduction: Yes
Live Color Creation™ Technology: Yes
Auto Wide: Yes
4:3 Default: Yes
24p True Cinema™ Technology: Yes
x.v.Color™ Technology: Yes
Picture Mode: Vivid, Standard, Cinema, Custom; PhotoVivid, Photo-Standard, Photo-Original, Photo-Custom
Advanced Contrast Enhancer (ACE): Yes
Image Blur Reduction: Yes
Motionflow™ Technology: Motionflow™ 120Hz
Digital Amplifier: Yes
Voice Zoom: Yes
Auto SAP: Yes
Auto Mute (on no signal): Yes
Steady Sound® Automatic Volume Control: Yes
Audio Out: Yes
Sony Original Surround: S-Force®
Stereo System: MTS
Dolby®: Dolby® Digital
Alternate Audio (Digital): Yes
Television Type: 16:9 Flat Panel LCD HDTV
Viewing Angle (Right/Left): 178°
Viewing Angle (Up/Down): 178°
On-screen Contrast Ratio: 4,000:1
Dynamic Contrast Ratio: 50,000:1
Screen Size (measured diagonally): 40"
Native Resolution: 1920 x 1080
Display Resolution: 1920 x 1080p (Full HD)
Panel Bit: 10-bit
Aspect Ratio: 16:9
Color Range (u'v'): 102% (NTSC)
Color Range (xy): 91% (NTSC)
TV System
Service and Warranty Information
Limited Warranty Term: 1 Year Parts / 1 Year Labor
Energy Saving & Efficiency
LightSensor™ Technology: Yes
Power Saving Modes: Yes
Energy Star® compliant: Yes
PC Power Management: Yes
Weight: 52 lbs. (23.5kg) with pedestal; 45 lbs. (20kg)
without pedestal
Measurements: 37 5/8 x 27 x 11 in (953 x 684 x 279mm)
with pedestal; 37 5/8 x 25 1/2 x 4.125 in (953 x 645 x
103mm) without pedestal
Supplied Accessories
RM-YD024 Remote Control
Batteries (2 x AA)
AC Power Cord
Operating Instructions
Quick Setup Guide
Warranty Card
Cable Clamper
Pedestal (separate)
Optional Accessories
WS-S10LS Stand
SU-FL71M Stand
SU-WL500 Wallmount Bracket
CRU-40SG12/R Ruby color speaker grill
CRU-40SG12/B Obsidian color speaker grill
Color: Piano Black
UPC Code: 027242739130
Video Signal: 480/60i, 480/60p, 720/60p, 1080/60i, 1080/24p
(HDMI™ only), 1080/60p (HDMI™ / Component)
Audio Power Output: 16W (8W x 2) + 11W Subwoofer
Speakers (Total): 3
Digital Audio Output(s): 1 (Rear) Optical Digital Output
RF Connection Input(s): 1 (Rear)
S-Video Input(s): 1 (Rear)
PC Input(s): Yes
Analog Audio Input(s) (Total): 7 (1 Side/6Rear)
Audio Out: 1 (Rear)
PAP (Picture & Picture): Yes
Swap Sound: Yes
VESA® Hole Pitch: 300 x 300 mm, M6 Screw Type, 16mm
Screw Length
Number of Tuners (Analog): 1
Number of Tuners (Digital): 1
TV System (Digital): ATSC
Channel Block (with password): Yes
Edit Channel Labels: Yes
Label Inputs: Yes
ID-1 Detection: Yes
Initial Setup: Yes
On/Off Timer: Yes
VESA® Hole Spacing Compatible: Yes
CRU-40SG12/T Bronze color speaker grill
CRU-40SG12/N Platinum color speaker grill
Inputs and Outputs
Input Skip: Yes (Auto)
Channel Surf: Yes
Regulation and Standard Compliance
Tuner (Cable): QAM
Tuner (Terrestrial): NTSC, ATSC
TV System (Analog): NTSC
Sound Booster: Yes
5.1 Channel Audio Out: Yes
Sound Mode: Dynamic, Standard, Clear Voice
Channel Jump: Yes
Favorite Channel: Yes
Program Guide Access: Yes
Multiple Language Display: English, Spanish, French
Info Banner: Yes
Sleep Timer: Yes
Power Requirements (voltage): AC 120V
Power Consumption (in Operation) max.: 225W
Component Video (Y/Pb/Pr ) Input(s): 2 (Rear)
Composite Video Input(s): 3 (1 Side/2 Rear)
HDMI™ Connection(s) (Total): 4 (1 Side/3 Rear)
PC In (D-Sub) + Audio In (Stereo Mini): 1 (Rear)
1. Limitedto resolutions supported by both the PC and the Sony TV. See
Sony TV users manual and PC documentation for the supported
2. Requires x.v.Color™ capable video source, such as select Sony
3. Media streaming requires a PC with Microsoft Windows XP, SP2 or
later or DLNA-compliant media server. Home network required and
sold separately.
4. Special TV settings are required. Further details are available in the
BRAVIA® TV instruction manual.
5. BRAVIA Sync works with select Sony HDTVs and home theater
© 2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or
in part without written permission is prohibited. Sony, HDNA, BRAVIA,
BRAVIA Engine, Theatre Sync, Motionflow, 24p True Cinema, x.v. color,
Live Color Creation, and DMeX, are trademarks of Sony. XMB and Xross
Media Bar are trademarks of Sony Corporation and Sony Computer
Electronics Inc. Blu-Ray Disc is a trademark. PlayStation is a trademark of
Sony Computer Entertainment Inc. HDMI, the HDMI logo and HighDefinition Multimedia Interface are trademarks of HDMI Licensing LLC. All
other trademarks are trademarks of their respective owners. Features
and specifications are subject to change without notice. Non-metric
weights and measures are approximate.
Lamp in this product contains mercury. Disposal of these materials may
be regulated due to environmental considerations. For disposal or
recycling information, please contact your local authorities or the
Electronic Industries Alliance (www.eiae.org).
USB 2.0: 1 (Side)
HDMI™ PC Input: Yes
S-Video Detection: Yes
AC Power Input: 1 (Rear)
Digital Media Port: 1 (Rear)
Ethernet Connection(s): 1 (Rear)
Analog Audio Input(s) for HDMI™ : Yes
Power Consumption (in Standby): 0.20W
Please visit the Dealer Network for current
information at www.sony.com/dn
Sony Electronics Inc. •16530 Via Esprillo •San Diego, CA 92127 •1.800.222.7669 •www.sony.com
Last Updated: 06/17/2009
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