bdv-e2100 - product information document

bdv-e2100 - product information document
BDV-E2100 - PRODUCT INFORMATION DOCUMENT
MODELS (FAMILY-IN STEP UP ORDER)
BDV-N8100W
BDV-N7100W
BDV-N790W
BDV-E3100
BDV-E2100
ALTERNATE NAME(S)
Sony® BDV-E2100 5.1 Channel Blu-ray Disc® Home Theater System with built-in Wi-Fi®
Sony® 5.1 Channel Blu-ray Disc™ Home Theater System with built-in Wi-Fi®
CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS
Blu-ray Disc™ Home Theater System w/ Wi-Fi®- BDV-E2100
ADVERTISING COPY
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE.
PRODUCT HEADLINE:
Your ticket to the movies every night
10 Words
25 Words
50 Words
Amp up the action, and fill your room with movie theater-like sound
Fill your room with theater-like sound and with built-in Wi-Fi® access
blockbuster movies, shows, music, and more1 – right on your TV
Amp up the action, and fill your room with theater-like sound. With built-in
Wi-Fi® access blockbuster movies, shows, music, and more1-right on your TV.
Plus, easily connect your smartphone with one-touch Bluetooth® pairing to
start streaming your music instantly11. You can now easily enjoy that perfect
party mix in surround sound without the fuss of wires.
SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)
FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN
OTHER MANUFACTURER FACT TAG APPROACH.
KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE
BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR
FEATURE MESSAGE.
1.
2.
3.
4.
5.
1000W 5.1channel 3D Blu-ray Disc™ Home Theater System
Built-in Wi-Fi®: Stream Netflix®, HuluPlus™. Pandora® & more1
Full HD 1080p: Upscale standard DVDs to near HD quality
Wirelessly stream music from Bluetooth® devices w/just one-touch11
Full range bass reflex speaker system & 6.3” sub-woofer
6.
Experience HD sound with Dolby® TrueHD and dts®-HD
7.
Life-like stadium sound with Football sound mode
8.
Wirelessly access music, photos, etc. on your home network5
9.
Restore lost audio fidelity with Digital Music Enhancer
10.
Access and playback content from USB devices
11.
HDMI 1.4 (w/ARC): Digital Optical & Analog Audio Inputs
12.
FM Radio with 20-station Presets: Remote Control
RETAIL EXPERIENCE BULLETS (55 CHARACTERS MAX)
UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM
ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN
POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS.
MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS
POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS)
1.
2.
3.
Experience the movie theater at home w/5.1ch 3D Blu-ray Disc™ System
Built-in Wi-Fi®: Stream Netflix®, HuluPlus™, Pandora® & more1
Connect & stream music from Bluetooth® devices with just one-touch11
HOW TO SELL (FILLED OUT BY TRAINING TEAM UNDER G. SHILLING DIRECTION)KEY SELLING POINTS FOR TRAINERS TO QUICKLY AND EASILY DESCRIBE HERO BENEFITS.
1
2
3
4
5
KEY FEATURE COPY
CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS
CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED
TECH FEATURE OR TECH ICON; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA.
IMAGE FEATURE
MARKETING DESCRIPTION AND SUPPORTING BULLETS
(35 CHARACTERS MAX) (350 CHARACTERS MAX)
Simple.
Integrated.
Powerful.
Bring the movie theater experience home in Full
1080p8 high definition video, vibrant 5.1 channel HD
surround sound2, and 1000 Watts of power to
immerse you in sound.
Built-in Wi-Fi®
for easy setup
Easily connect to the internet without the clutter of
cables.1
Make your
movies more
entertaining
with 3D
conversion &
DVD HD
Enjoy 3D Blu-ray Disc® movies in Full HD 1080p and
upscale standard DVDs to near HD quality. In
addition, bring the 3D experience to your entire
movie collection with the ability to convert 2D Bluray and DVDs into 3D movies for a stunning
experience.
upscaling
Connect &
stream music
from Bluetooth
devices with
just one-touch
Unlimited
choices to
watch with the
Sony
Entertainment
Network
Experience
movies as the
director
intended them
to be
The easiest and fastest way to start streaming music
from your NFC enabled device to your home
theater system. Utilizing Near Field Communication
and Bluetooth®, connect and wirelessly stream
music from your smartphone, tablet or other
Bluetooth & NFC enabled device by touching them
together just once11. No NFC, no problem...you can
still connect and stream music from your
smartphone, tablet, or computer via Bluetooth.
With the Sony Entertainment Network, you’ll never
run out entertainment options with access to 100+
streaming services including TV shows, and movies
from Netflix®, YouTube™, HuluPlus™, and music from
Pandora®, Slack and more.1 Also, access My Sports
& Fitness apps designed for your Health and
optimized for your TV.
Experience movies as the directors intended them to
sound like with Dolby® TrueHD and dts-® HD Master
Audio modes that re-produce high definition,
discrete sound for uncompromised quality.
Display your
multi-media
wirelessly from
your PC with
DLNA®
Using DLNA® you can wirelessly access music, videos
and photos from your PC or other compatible
Android™ device and play them on your TV5.
TV SideView
enables you to
enjoy
multimedia
from your
Tablet on your
TV12
Socialize™ with
your on-line
friends while
you watch TV
With the free Sony TV Side View app., you can
“Throw” (display) your videos, pictures, and music on
your TV from your tablet12. Also, control the player
remotely with a Sony Tablet® ,Android™, device,
iPhone®, iPad®,or iPod touch®.
Learn more
about your
movies with
Gracenote®
Gracenote® searches across internet apps and
external services such as YouTube® and Video
Unlimited to provide you with detailed information
on a wide-variety of movies14.
Improve your
movie
watching
experience
with I/P noise
reduction
Quickly enjoy
content with
the Front USB
I/P noise reduction for the Blu-ray Disc™ drive is
specifically designed to eliminate playback noise
and to protect it from dust and other debris for a
better movie watching experience.
Share your thoughts with your friends on Facebook™
and Twitter® via your TV with the Socialize™
application13.
Easily display your videos and photos on your TV or
listen to your digital music by simply connecting your
USB storage device to the Home Theater System’s
slot
front USB slot for ultimate access.
POSITIONING:
SONY® CAMPAIGN MANTRA
make.believe
make.believe (make-dot-believe): Anything you can imagine, you can make real.
CATEGORY HEADLINE
Elevate your entertainment expectations.
CATEGORY MESSAGE
From sports to movies to music, Sony Blu-ray DiscTM home Theater Systems provide
simple, all-in-one solutions for bringing dynamic, theater-quality sound into your living
room across all your entertainment choices including streaming and discs.
IMPORTANT PRODUCT INFORMATION
REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION
TARGET INFORMATION:
(TARGET AUDIENCE)
MAJOR COMPETITORS:
(WHAT IS CURRENTLY IN
MARKET)
COMPETITIVE FEATURES:
(WHAT ARE THE SONY
SPECIFIC FEATURES)
LINE-UP FEATURES:
(HOW THIS FITS IN OUR
PRODUCT LINE-UP)
This product is for customers looking for a simple, integrated
5.1 channel Blu-ray Disc™ Home Theater system that still
packs a wallop. They will enjoy Full HD 1080p Blu-ray Disc™
movies, even in 3D, plus upscaling of standard DVDs to near
1080p quality. Users can even convert 2D content to 3D for
viewing on a 3D TV. With built-in Wi-Fi®, customers can also
wirelessly stream thousands of movies, TV episodes and
music from Netflix®, YouTube™, HuluPlus™, Pandora®, and
more.1
Samsung
LG
Panasonic
The key “Sony” features that should be focused upon are:
1. Better sound quality/performance when compared
to competitors
2. Built-in Wi-Fi®,
3. Sony Entertainment Network
4. Free remote control app for iPad®/iPhone® and
Android™ devices
5. New GUI for streaming content
6. Upscaling standard DVD to near HD quality
BDV-N8100W
BDV-N7100W
BDV-N790W
BDV-E3100
BDV-E2100
ADDITIONAL RESOURCES:
TECHNOLOGY LOGOS:
Full HD 1080p in 3D
HomeShare
Sony Entertainment Network
Gracenote
SocializeTM
Wi-Fi Certified
Media Remote
Dolby Tru-HD
DTS-HD
DVD
LEGAL AND FOOTNOTES
MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES
COPYRIGHT
© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is
prohibited.
TRADEMARK
© 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is
prohibited. Sony, BRAVIA, Theatre Sync, 24p True Cinema and Digital Cinema Sound are trademarks of Sony.
PlayStation is a trademark of Sony Computer Entertainment. Blu-ray Disc and Blu-ray 3D are trademarks of Bluray Disc Association. Dolby is a registered trademark of Dolby Laboratories. dts is a trademark of dts Inc. HDMI is
a trademark of HDMI Licensing LLC. iPod, iPhone, iPod touch, iPod classic, and iPod nano are trademark of
Apple Inc. All other trademarks are trademarks of their respective owners. Features and specifications are
subject to change without notice.
FOOTNOTES
1. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD). Content
subject to change and may require fees. Wireless connectivity requires an 802.11 home
network.
2. Requires 3D content, 1080p 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at
least 10.2 Gbps).
3. Applications must be downloaded from the iTunes® or Android™ application store.
Check Android™ market from your device for compatibility. Requires devices connected
to the same wireless home network.
4. Requires Sony HomeShare compatible products and a home network.
5. Requires a home network with content stored on a DLNA® compliant PC or server, and
HomeShare network speaker, dock, or Blu-ray Disc™ player or home theater system. See
dlna.org for compatibility.
6. Simulated 3D image will vary based on source content.
7. Not all USB devices are supported. Please check Owner’s Manual for compatibility.
8. Requires compatible HDTV and HDMI® cable sold separately.
9. Requires HDTV with equivalent display and HDMI® cable sold separately.
10. Requires devices connected to the same wireless home network
11. Requires NFC-enabled device and downloadable NFC app. Check device’s user
manual for compatibility.
12. TV SideView Application must be downloaded from the iTunes® or Google Play
application store. Check Android™ market from your device for compatibility. Requires
devices connected to the same wireless home network.
13. Socialize requires user to have Twitter or Facebook account setup on player and
internet connectivity.
14. Gracenote® requires internet connection.
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