BDV-E2100 - PRODUCT INFORMATION DOCUMENT MODELS (FAMILY-IN STEP UP ORDER) BDV-N8100W BDV-N7100W BDV-N790W BDV-E3100 BDV-E2100 ALTERNATE NAME(S) Sony® BDV-E2100 5.1 Channel Blu-ray Disc® Home Theater System with built-in Wi-Fi® Sony® 5.1 Channel Blu-ray Disc™ Home Theater System with built-in Wi-Fi® CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS Blu-ray Disc™ Home Theater System w/ Wi-Fi®- BDV-E2100 ADVERTISING COPY HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE: Your ticket to the movies every night 10 Words 25 Words 50 Words Amp up the action, and fill your room with movie theater-like sound Fill your room with theater-like sound and with built-in Wi-Fi® access blockbuster movies, shows, music, and more1 – right on your TV Amp up the action, and fill your room with theater-like sound. With built-in Wi-Fi® access blockbuster movies, shows, music, and more1-right on your TV. Plus, easily connect your smartphone with one-touch Bluetooth® pairing to start streaming your music instantly11. You can now easily enjoy that perfect party mix in surround sound without the fuss of wires. SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS) FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH. KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. 1. 2. 3. 4. 5. 1000W 5.1channel 3D Blu-ray Disc™ Home Theater System Built-in Wi-Fi®: Stream Netflix®, HuluPlus™. Pandora® & more1 Full HD 1080p: Upscale standard DVDs to near HD quality Wirelessly stream music from Bluetooth® devices w/just one-touch11 Full range bass reflex speaker system & 6.3” sub-woofer 6. Experience HD sound with Dolby® TrueHD and dts®-HD 7. Life-like stadium sound with Football sound mode 8. Wirelessly access music, photos, etc. on your home network5 9. Restore lost audio fidelity with Digital Music Enhancer 10. Access and playback content from USB devices 11. HDMI 1.4 (w/ARC): Digital Optical & Analog Audio Inputs 12. FM Radio with 20-station Presets: Remote Control RETAIL EXPERIENCE BULLETS (55 CHARACTERS MAX) UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1. 2. 3. Experience the movie theater at home w/5.1ch 3D Blu-ray Disc™ System Built-in Wi-Fi®: Stream Netflix®, HuluPlus™, Pandora® & more1 Connect & stream music from Bluetooth® devices with just one-touch11 HOW TO SELL (FILLED OUT BY TRAINING TEAM UNDER G. SHILLING DIRECTION)KEY SELLING POINTS FOR TRAINERS TO QUICKLY AND EASILY DESCRIBE HERO BENEFITS. 1 2 3 4 5 KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. IMAGE FEATURE MARKETING DESCRIPTION AND SUPPORTING BULLETS (35 CHARACTERS MAX) (350 CHARACTERS MAX) Simple. Integrated. Powerful. Bring the movie theater experience home in Full 1080p8 high definition video, vibrant 5.1 channel HD surround sound2, and 1000 Watts of power to immerse you in sound. Built-in Wi-Fi® for easy setup Easily connect to the internet without the clutter of cables.1 Make your movies more entertaining with 3D conversion & DVD HD Enjoy 3D Blu-ray Disc® movies in Full HD 1080p and upscale standard DVDs to near HD quality. In addition, bring the 3D experience to your entire movie collection with the ability to convert 2D Bluray and DVDs into 3D movies for a stunning experience. upscaling Connect & stream music from Bluetooth devices with just one-touch Unlimited choices to watch with the Sony Entertainment Network Experience movies as the director intended them to be The easiest and fastest way to start streaming music from your NFC enabled device to your home theater system. Utilizing Near Field Communication and Bluetooth®, connect and wirelessly stream music from your smartphone, tablet or other Bluetooth & NFC enabled device by touching them together just once11. No NFC, no problem...you can still connect and stream music from your smartphone, tablet, or computer via Bluetooth. With the Sony Entertainment Network, you’ll never run out entertainment options with access to 100+ streaming services including TV shows, and movies from Netflix®, YouTube™, HuluPlus™, and music from Pandora®, Slack and more.1 Also, access My Sports & Fitness apps designed for your Health and optimized for your TV. Experience movies as the directors intended them to sound like with Dolby® TrueHD and dts-® HD Master Audio modes that re-produce high definition, discrete sound for uncompromised quality. Display your multi-media wirelessly from your PC with DLNA® Using DLNA® you can wirelessly access music, videos and photos from your PC or other compatible Android™ device and play them on your TV5. TV SideView enables you to enjoy multimedia from your Tablet on your TV12 Socialize™ with your on-line friends while you watch TV With the free Sony TV Side View app., you can “Throw” (display) your videos, pictures, and music on your TV from your tablet12. Also, control the player remotely with a Sony Tablet® ,Android™, device, iPhone®, iPad®,or iPod touch®. Learn more about your movies with Gracenote® Gracenote® searches across internet apps and external services such as YouTube® and Video Unlimited to provide you with detailed information on a wide-variety of movies14. Improve your movie watching experience with I/P noise reduction Quickly enjoy content with the Front USB I/P noise reduction for the Blu-ray Disc™ drive is specifically designed to eliminate playback noise and to protect it from dust and other debris for a better movie watching experience. Share your thoughts with your friends on Facebook™ and Twitter® via your TV with the Socialize™ application13. Easily display your videos and photos on your TV or listen to your digital music by simply connecting your USB storage device to the Home Theater System’s slot front USB slot for ultimate access. POSITIONING: SONY® CAMPAIGN MANTRA make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CATEGORY HEADLINE Elevate your entertainment expectations. CATEGORY MESSAGE From sports to movies to music, Sony Blu-ray DiscTM home Theater Systems provide simple, all-in-one solutions for bringing dynamic, theater-quality sound into your living room across all your entertainment choices including streaming and discs. IMPORTANT PRODUCT INFORMATION REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION TARGET INFORMATION: (TARGET AUDIENCE) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET) COMPETITIVE FEATURES: (WHAT ARE THE SONY SPECIFIC FEATURES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE-UP) This product is for customers looking for a simple, integrated 5.1 channel Blu-ray Disc™ Home Theater system that still packs a wallop. They will enjoy Full HD 1080p Blu-ray Disc™ movies, even in 3D, plus upscaling of standard DVDs to near 1080p quality. Users can even convert 2D content to 3D for viewing on a 3D TV. With built-in Wi-Fi®, customers can also wirelessly stream thousands of movies, TV episodes and music from Netflix®, YouTube™, HuluPlus™, Pandora®, and more.1 Samsung LG Panasonic The key “Sony” features that should be focused upon are: 1. Better sound quality/performance when compared to competitors 2. Built-in Wi-Fi®, 3. Sony Entertainment Network 4. Free remote control app for iPad®/iPhone® and Android™ devices 5. New GUI for streaming content 6. Upscaling standard DVD to near HD quality BDV-N8100W BDV-N7100W BDV-N790W BDV-E3100 BDV-E2100 ADDITIONAL RESOURCES: TECHNOLOGY LOGOS: Full HD 1080p in 3D HomeShare Sony Entertainment Network Gracenote SocializeTM Wi-Fi Certified Media Remote Dolby Tru-HD DTS-HD DVD LEGAL AND FOOTNOTES MUST BE SELECTED FROM GLOSSARY OF LEGALLY APPROVED FOOTNOTES COPYRIGHT © 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARK © 2013 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Sony, BRAVIA, Theatre Sync, 24p True Cinema and Digital Cinema Sound are trademarks of Sony. PlayStation is a trademark of Sony Computer Entertainment. Blu-ray Disc and Blu-ray 3D are trademarks of Bluray Disc Association. Dolby is a registered trademark of Dolby Laboratories. dts is a trademark of dts Inc. HDMI is a trademark of HDMI Licensing LLC. iPod, iPhone, iPod touch, iPod classic, and iPod nano are trademark of Apple Inc. All other trademarks are trademarks of their respective owners. Features and specifications are subject to change without notice. FOOTNOTES 1. Broadband speed of at least 2.5 Mbps recommended (10 Mbps for HD). Content subject to change and may require fees. Wireless connectivity requires an 802.11 home network. 2. Requires 3D content, 1080p 3D HDTV, 3D glasses, 3D emitter, and HDMI™ cable (at least 10.2 Gbps). 3. Applications must be downloaded from the iTunes® or Android™ application store. Check Android™ market from your device for compatibility. Requires devices connected to the same wireless home network. 4. Requires Sony HomeShare compatible products and a home network. 5. Requires a home network with content stored on a DLNA® compliant PC or server, and HomeShare network speaker, dock, or Blu-ray Disc™ player or home theater system. See dlna.org for compatibility. 6. Simulated 3D image will vary based on source content. 7. Not all USB devices are supported. Please check Owner’s Manual for compatibility. 8. Requires compatible HDTV and HDMI® cable sold separately. 9. Requires HDTV with equivalent display and HDMI® cable sold separately. 10. Requires devices connected to the same wireless home network 11. Requires NFC-enabled device and downloadable NFC app. Check device’s user manual for compatibility. 12. TV SideView Application must be downloaded from the iTunes® or Google Play application store. Check Android™ market from your device for compatibility. Requires devices connected to the same wireless home network. 13. Socialize requires user to have Twitter or Facebook account setup on player and internet connectivity. 14. Gracenote® requires internet connection.