Zojirushi Micom Rice Cooker NS
ZOJIRUSHI AMERICA CORPORATION
19310 Pacific Gateway Dr., Suite 101, Torrance, CA 90502
Telephone (310) 769-1900
Fax (310) 323-5522
PRESS RELEASE
FOR IMMEDIATE RELEASE
Sleek Design, Versatility and
Intelligence – Zojirushi
Upgrades Its Popular Micom
Rice Cooker & Warmer
New York, NY (August 21, 2016) - Looks and smarts? Only from Zojirushi. The new 3-cup Micom
Rice Cooker & Warmer (NS-LGC05) is the preeminent kitchen appliance maker’s latest addition
to its line of high-quality rice cookers. This model will replace the best-selling NS-LAC05, with
new healthy menu settings such as GABA Brown and Steel Cut Oatmeal that give users more
ways to use an already versatile appliance. The Micom Rice Cooker & Warmer is available now
and has an MSRP of $180.00.
The Micom’s advanced one-touch fuzzy logic technology not only prepares perfect rice every
time, the microcomputer chip allows the rice cooker to cook different types of grains to
perfection. Additionally, heaters on the bottom, side and lid work in unison to generate even
heating, ensuring a consistent finished product.
The 3-cup capacity (approximately 6 cups cooked rice) is the perfect portion for couples or
smaller families, and the rice cooker’s compact size and attractive brushed steel exterior make it
a modern, versatile addition to any kitchen countertop. This model features a convenient
detachable inner lid for easy cleaning, extra-large LCD display with clock and timer function, an
automatic keep warm function, built-in retractable power cord and menu settings which include
white/mixed rice, sushi rice, brown rice, GABA brown rice, long grain white rice, steel cut
oatmeal and quick cooking.
What is Brown Rice Activation (or GABA Brown Setting)?
The rice cooker activates brown rice by keeping the temperature inside the pan at about 104°F
for 2 hours. By activating brown rice, GABA, one of the nutrients contained in brown rice,
increases its amount 1.5 times as much as that contained in non-activated brown rice. It also
makes brown rice softer, thus making it readily edible.
What is GABA?
GABA (gamma-aminobutyric acid) is a type of amino acid said to lower blood pressure, improve
kidney function and relief stress.
www.zojirushi.com
ZOJIRUSHI AMERICA CORPORATION
19310 Pacific Gateway Dr., Suite 101, Torrance, CA 90502
Telephone (310) 769-1900
Fax (310) 323-5522
The NS-LGC05 also comes with a sister product NS-LHC05 model. Geared toward Asian
consumers, the NS-LHC has a new Jasmine White Rice menu setting which replaces the Long
Grain White Rice setting, and the Porridge setting replaces the Steel Cut Oatmeal setting, both
popular menus among Asian cultures.
For additional product information and demo video,
visit: http://www.zojirushi.com/app/product/nslgc
About Zojirushi
Zojirushi was established in 1918 as a producer of hand-blown vacuum bottles and has been a
world leader in thermal products ever since. The Zojirushi line has been expanded to include a
wide range of stainless steel vacuum bottles, rice cookers, breadmakers, Air Pot® beverage
dispensers, thermal serving carafes, specialty cookware, small electrics, restaurant equipment,
and other products. Today, the Zojirushi corporate logo is a symbol recognized worldwide for
innovative, highly durable products that are designed to make indoor and outdoor living a more
convenient and pleasurable experience.
For more information on the entire quality Zojirushi Product Collection, contact Zojirushi America
Corporation at 800.733.6270 or visit www.zojirushi.com
On Facebook: http://www.facebook.com/zojirushiusa
On Twitter: @ZojirushiUSA
###
For more information: Krista
Erickson pr@zojirushi.com
310.926.1435
www.zojirushi.com
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