Philips Beverage Appliances Fact Sheet
Philips Beverage Appliances Fact Sheet
Mission
To deliver meaningful solutions that matches the continuously evolving beverage
preferences of consumers around the world, both in terms of the type and taste of
beverages as well as the experience of preparing them.
Vision
Consumers around the world prefer a wide variety of beverages, and these
preferences, will evolve continuously and vary by region and culture. Each of these
consumers has a strong personal preference for the type of beverage and the way in
which it is prepared.
Headquarters
Amsterdam, the Netherlands
Leadership
Philips Doorduijn, Executive VP & CEO BU Domestic Appliances
Vidya Sagar Gannamani, VP and Category Leader, Beverage Appliances
Markets
Global – current focus mainly on Western Europe
Strategic partnerships
Sara Lee (Douwe Egberts and Maison du Café)
InBev
Leading brands
Senseo®
Senseo® Latte Select
One-touch espresso makers
Perfect Draft
Performance
Undisclosed at category level
Consumer lifestyle performance available here
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Products
Drip-filter Coffee Systems
Philips range of drip-filter coffee makers
makes good coffee easily.
Senseo® Coffee Pod System
The revolutionary SENSEO® coffeemaking method draws the very best out
of the Douwe Egberts coffee pods. The
powerful machine makes up to 2 cups of
coffee in less than a minute.
One-touch Espresso Maker
With the Philips one-touch espresso
maker it's easy to enjoy a delicious
cappuccino or latte macchiato whenever
you want.
PerfectDraft
InBev and Philips have designed
PerfectDraft, with a real tap handle,
internal cooling, pump and 6-liter light
metal keg. PerfectDraft keeps beer at the
optimal conditions at a constant
temperature of 3° Celsius. Once
installed, the beer stays fresh for four
weeks, bringing the great taste of draught
beer into the home.
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