PAYware Mobile e315 Marketing and Sales Guide

PAYware Mobile e315 Marketing and Sales Guide
PAYware Mobile e315 and e335
Marketing and Sales Guide
PAYware Mobile e315
PAYware Mobile e335
Prepared by:
Keitha Maciel
6/20/13
Table of Contents
Market Overview ……………………………………………………………………….3
Product Overview………………………………………………………………………3
Target Audience………………………………………………………………………..4
Unique Selling Proposition (USP)…………………………………………………….4
Key Benefits…………………………………………………………………………….4
Key Features……………………………………………………………………………4
Product Highlights………………………………………………………………………5
Standard Features................................................................................................6
Product Line Comparison……………………………………………………………..8
Competition……………………………………………………………………………..8
Messaging Points………………………………………………………………………9
Optional Services………………………………………………………………………9
Summary…………………………………………………………………………..…..10
Available Collateral……………………………………………………………………10
For Internal Use Only
2
Market Overview
Mobility has transformed the way merchants and retailers view their business—enabling
them to accelerate sales, elevate service and boost revenues. To keep pace with
changing consumer expectations and advancements in the industry, businesses need
to employ a mobile strategy to remain competitive in the marketplace. Mobile payment
technology provides a new level of consumer interaction that empowers a sales person
to truly engage with customers to provide convenience and better shopping
experiences.
PAYware Mobile e315 Product Overview
As technology evolves, we evolve with it. The PAYware Mobile e315 pairs with the
Apple® iPhone® 5 and the 5th generation iPod® touch to create a POS anywhere. This
feature-rich device has a built-in PIN pad, 2D laser barcode scanner and takes
advantage of the Apple Lightning™ connector for fast transaction processing.
PAYware Mobile e335 Product Overview
For Internal Use Only
3
Enable your sales team with the use of PAYware Mobile e335, a POS device
that’s paired with the Apple iPad® mini to provide greater customer convenience.
This full-featured POS tablet includes: built-in PIN pad, 2D laser barcode scanner and
access to Apple’s Lightning connector. In addition, check inventory options, verify
availability, confirm pricing as well as accept various types of payment on the spot. The
PWM e335 provides longer battery life to support high-volume retail environments.
These products were developed to lead the market with solutions that accommodate the
latest mobile devices.
Target Audience
Tier 1 and Tier 2 retailers and merchants
Unique Selling Proposition (USP)
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Smart charger – Charges up to 5 units with full communication and estate
management capabilities
Extended battery life – Up to 12 hours depending on usage model with up to
120 hours of standby time with an always-on feature
Customizable – Can leverage VeriFone’s mobile framework/developer’s kit to
enable customized applications
Highest level of risk mitigation:
– PCI PTS 3.X / SRED
– EMV Level 1 and 2 Type Approved
Single-point cross-functional program management:
– Hardware / software / operations / middleware / app developers
Key Benefits
1. Transactions are processed faster with the Apple Lightning connector
2. Superior user experience - Extended battery life along with integrated barcode
imager that enables a merchant to scan various types of barcodes and QR codes
3. Customizable through the VeriFone Mobile Framework
4. Accepts all forms of payment: mag-stripe, NFC/contactless, EMV chip and PIN
5. Back-facing camera, audio jack and other key controls remain available with this
innovative design
Key Features
1.
2.
3.
4.
5.
Built-in PIN pad
1D/2D laser barcode imager
Up to 12-hour battery life and up to 120 hours standby time
EMV Level 1 and 2 Type Approved
PCI PTS 3.x Approved / SRED
For Internal Use Only
4
Product Highlights
PAYware Mobile e315
PAYware Mobile e335
For Internal Use Only
5
PAYware Mobile e315 Standard Features
Processor
400MHz ARM11 32-bit RISC
Memory
128MB Flash, 64MB of SDRAM
Display
128 x 32 monochrome
Keypad
3x5 numeric keypad, Function keys: Enter, Clear, Cancel
Magnetic Card Reader
Triple track (Track 1,2,3); low and high coercivity; bi-directional
(ISO7810, 7811, 7813)
Smart Card Reader
Landing connector, EMV Level 1 and 2 Type Approved,
1 Security Access Module (SAM)
Barcode Scanner
1D/2D bar code imager, laser aiming, multiple scan support
Laser
Battery
Caution: Class 2 laser radiation
Compliance with FDA radiation performance standards
21 CFR Subchapter J | 650 nm, 1mW max
Li-ion 1530mA (rechargeable)
Connectivity
Apple Lightning connector
Integrated Contactless
and NFC Support
Support ISO 14443 and ISO 18082, MiFare
Supports all major card schemes: MC PayPass, Visa payWave,
Discover Zip, Amex ExpressPay and more as well as major NFC
wallets
Security
PCI PTS 3.X /SRED
Physical
L: 64 mm; Max W: 42.5 mm; D: 4.9 mm
Weight: 167g (without iDevice)
Environmental
0oC to 40oC (32o to 104o F) operating temperature; 5% to 95%
relative humidity, non-condensing
Drop test: 3ft, 6 faces on concrete
Charge through micro USB or gang charger
Integrated rechargeable battery providing up to 12 hours of
operation depending on usage model
Power
Accessories
For Internal Use Only
Smart charger – charge and manage up to 5 units
Individual power adapter
Holster, wrist and shoulder strap
6
PAYware Mobile e335 Standard Features
Processor
400MHz ARM11 32-bit RISC secure processor
Memory
128MB Flash, 64MB of SDRAM
Display
128 x 32 monochrome
Keypad
3x5 numeric keypad, Function keys: Enter, Clear, Cancel
Magnetic Card Reader
Triple track (Track 1,2,3); low and high coercivity; bi-directional
(ISO7810, 7811, 7813)
Smart Card Reader
Landing connector, EMV Level 1 and 2, 1 Security Access
Module (SAM)
Barcode Scanner
1D/2D bar code imager, laser aiming, multiple scan support
Laser
Battery
Caution: Class 2 laser radiation
Compliance with FDA radiation performance standards
21 CFR Subchapter J | 650 nm, 1mW max
Li-ion 1530mA (rechargeable)
Connectivity
Apple Lightning connector
Integrated Contactless
and NFC Support
Support ISO 14443 and ISO 18082, MiFare
Supports all major card schemes: MC PayPass, Visa payWave,
Discover Zip, Amex ExpressPay and more as well as major NFC
wallets
Security
PCI PTS 3.X /SRED
Physical
Designed to fit iPad mini
217 x 143 x 26.5 mm (with tray)
71 x 143 X 26.5 mm (without tray)
Environmental
0oC to 40oC (32o to 104o F) operating temperature; 5% to 95%
relative humidity, non-condensing
Drop test: 3 ft, 6 faces on concrete
Power
Charge through microUSB or gang charger
Integrated rechargeable battery providing up to 12 hours of
operation depending on usage model
Accessories
Smart charger – charge and manage up to 5 units
Individual power adapter
Shoulder strap
For Internal Use Only
7
PAYware Mobile Product Line Comparisons
Competition
Infinite Peripheral recently introduced Linea Pro 5. They are positioning the device as
the first Apple® MFi Certified POS device for the Apple iPhone® 5 and Apple iPod
touch® 5.
Competitor web product page - http://ipcprint.com/ios-peripherals/linea-pro-5.html
For Internal Use Only
8
Messaging
Smart Devices. Smarter Solutions.
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VeriFone’s next-generation PAYware Mobile devices maximize customer
interaction
Deliver responsive customer support - Merchants can establish a POS anywhere
or anytime to capture the sale whenever and wherever needed, thus reducing
long lines and walk outs
Save time and money by emailing receipts or print to a centralized printer
o No need to continue ordering reams of paper for receipts
Future-proof your investment with mobile payment technology that accepts all
forms of payment: mag-stripe, NFC/contactless, EMV chip and PIN
Takes advantage of the high-speed Apple Lightning connector for fast
transaction processing
PWM e335 – Enhance the customer experience - Display style or color
options, check product features or look up pricing with the optional mobile retail
applications, such as GlobalBay (sold in the US) that complements PAYware
Mobile
Optional Services
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VeriSheild Total Protect – Advanced end-to-end encryption and tokenization so
sensitive cardholder data never enters the mobile device
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Mobile retail applications – Ex. GlobalBay (Sold in NA) – Enables sales
associates to engage with customers anywhere in the store. GlobalBay is a suite
of mobile retail applications that provide: Personalized retailing-Clienteling,
mobile POS, enhanced retail interactions, such as promotions, discounts,
coupons and inventory management

Estate management – Ex. VeriFone HQ (Sold in NA) - Enables exciting new
sales and promotional possibilities along with significantly simplified terminal
estate operations to simplify deployment, organization and remote management of a
wide range of devices. Modular design: Device management, content management and
diagnostics (reporting)
For Internal Use Only
9
Summary
Available Collateral
Items that can be found in the Vault:
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PAYware Mobile data sheets
PAYware Mobile e315 and e335 photo images
PAYware Mobile PowerPoint presentation
For Internal Use Only
10
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