For Immediate Release
Contact: Derek Schuman – Bushnell Golf
(913) 752-3426 / dschuman@bushnell.com
Newest GPS Watch Gives Golfers the Longest
Time of Play Between Charges of Any Golf GPS
Overland Park, KS, April 1, 2013 – Bushnell Outdoor Products, #1 in Electronic Measuring Devices
for Golf, introduces the next generation of distance made simple golf products with the NEO-X Golf
GPS Watch. The NEO-X Golf GPS Watch caters to the ever-increasing demand for wrist-mounted
devices, provides golfers with additional perks as it comes preloaded with over 30,000 worldwide
courses, features an extended battery life (two times longer than competitors) and can be used as an
odometer on the course or while exercising off the course. The NEO-X is an easy-to-use GPS
rangefinder, with instant measurements for golfers in a simple, lightweight form-factor.
“We pride ourselves on creating technologies and products that
makes Bushnell the brand of choice for over 90% of PGA,
LPGA and Champions Tour Pros, but also understand that
customers also want those exclusive technologies available in
an easy-to-use form on their wrist,” said Terry Mears, Product
Director at Bushnell. “With the popularity of the NEO+ Watch,
we created the next generation, NEO-X, with more
advancements that will continue to give golfers the ability to
enhance their game at an affordable cost.”
The NEO-X Golf GPS Watch is the latest product to join the
Bushnell family of devices offering Distance Made Simple. Bushnell’s lightest and thinnest golf watch
is simple to operate and comfortable to wear, giving golfer’s accurate front/back/center, hazard and
shot distance measurements on over 30,000 preloaded courses with no membership fees.
NEO-X Golf GPS Watch Release
Page 2
While the NEO+ offered golfers more battery life than any other GPS watch available, the new NEO-X
delivers even more benefits with one button press such as Shot Distance, Hazards and Round
Odometer, while providing over three rounds (up to 16 hours) of battery life. Additionally, when the
product is functioning solely in watch mode, the battery can last 24 months without needing a
The NEO-X Golf GPS Watch is capable of instantly recognizing courses and has an auto hole
advance feature which automatically changes from one hole to the next, meaning the user does not
have to push another button for the entire round. And while the golfer is out on the course, the
odometer feature allows you to track distance, speed, and total activity time.
Play Longer:
16 hours of golf before needing a charge
Ready for Play:
Over 30,000 courses preloaded for instant use
Smart Round Features:
Instant course recognition and auto hole advance
Hazard distances for nearly every hold
Shot distance calculator
Round time and distance info
Tee Time Auto-On & Battery-saving Auto-Off
Perfect watch for everyday use
Odometer, Timer, Stopwatch, Alarm
The NEO-X Golf GPS Watch will be available at Bushnell retailers nationwide beginning May 1, with a
retail price of $199.95.
Bushnell, the #1 choice of professional golfers, offers a full range of rangefinders, which continue to
change and improve the way golfers assess distances, ultimately improving performance.
NEO-X Golf GPS Watch Release
Page 3
For more information on the Bushnell family of rangefinders, visit the company’s website at
www.bushnellgolf.com. To obtain images of the NEO-X, please go to www.bushnellgolfpr.com.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products.
Headquartered in Overland Park, Kansas, the company sells its products worldwide under the
Bushnell®, Bee Stinger, Butler Creek®, Final Approach®, Gold Tip, Hoppe's®, Millett®, Night Optics,
Primos®, Simmons®, Stoney Point®, Tasco®, Uncle Mike's®, Uncle Mike's Law Enforcement®, and
the following eyewear brands: Bollé®, Cébé® and Serengeti®. For information about any of these
brands or products, please contact Bushnell Public Relations at (913) 752-3426.
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