Press Release
Press Release
January 2016 | Hong Kong
New generation of three Leica M-Lenses:
the Leica Summicron-M 35 mm f/2 ASPH., the Leica Summicron-M 28 mm
f/2 ASPH. and the Leica Elmarit-M 28 mm f/2.8 ASPH. offer improved
performance profiles
Leica Camera AG presents three next-generation models of the Leica M Summicron-M 35 mm
f/2 ASPH., Leica Summicron-M 28 mm f/2 ASPH. and Leica Elmarit-M 28 mm f/2.8 ASPH.
lenses with improved performance profiles: It has been possible to improve the imaging quality
of all three by optimisation of their optical design. Another new feature is more robust lens
construction: as opposed to the earlier models, all three lenses now feature a full-metal
rectangular lens hood with a thread mount and a threaded protection ring for the front the lens
when the hood is not attached. The lens cap is now also made of metal.
As is the case with all Leica lenses, this classic trio of lenses for Leica reportage photography
unites optical and technical excellence made in Germany. The combination of state-of-the-art
technology, finest materials and painstaking manual construction ensures consistent quality and
makes them reliable products of enduring value.
The new generation Summicron-M 28 mm f/2 ASPH. and Elmarit-M 28 mm f/2.8 ASPH. lenses
will be available from the end of January: The Summicron-M 35 mm f/2 ASPH. will be available
from February in black and, for the first time, also in silver anodised finish.
The Summicron-M 35 mm f/2 ASPH. fast classic prime impresses with superior imaging
performance and unique bokeh. Despite its high speed and exceptional imaging quality, its
dimensions are astoundingly compact. Together with this lens, every Leica M becomes an
extremely compact and elegant photographic tool. The new generation of the Summicron-M 35
mm f/2 ASPH. now has an eleven blade iris. This creates a circular aperture that reproduces out
of focus areas in the background and foreground of subjects in a particularly harmonious way.
The results are pin-sharp images with high contrast, almost complete freedom from distortion
and wonderful bokeh at all apertures and distances and even when wide open.
High performance and speed are also characteristic features of the Summicron-M 28 mm f/2
Schmidt Marketing (HK) Ltd. 興華拓展有限公司
13/F Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong.
Tel: (852) 3650 0668 Email: infohk@schmidtmarketing.com Website: www.schmidtmarketing.com
Pg 1 of 4
ASPH. wide-angle lens. Its outstanding speed makes it particularly versatile and delivers brilliant
imaging results even in difficult lighting conditions. At its maximum aperture, the Summicron-M
28 mm f/2 ASPH. already delivers rich contrasts, differentiated reproduction of even the finest
structures, a soft and smooth bokeh and extremely high resolution that guarantee excellent
imaging results from corner to corner of every picture. Improvements to the optical design in this
new generation have made it possible to achieve even better imaging performance across the
entire image field. The significant reduction of image field curvature guarantees better resolution
of details from corner to corner of every picture.
The Elmarit-M 28 mm f/2.8 ASPH. is the most compact lens in the entire portfolio of Leica MLenses. Due to its compact size and low weight, this lens is a particular favourite of street and
reportage photographers. In comparison with the earlier model, the new generation lens offers
significantly reduced image field curvature, which brings considerably improved imaging
performance with high resolution and extremely brilliant resolution of details. The Elmarit-M 28
mm f/2.8 ASPH.is practically distortion free from infinity to its closest focusing distance of 0.7
metres and occludes the view through the viewfinder of Leica M cameras hardly at all.
This press release is issued by Schmidt Marketing (HK) Ltd on behalf of Leica Camera AG.
Media Enquiry:
Mr. Jun Tsang
Mr. Max Cheuk
juntsang@schmidtmarketing.com
maxcheuk@schmidtmarketing.com
(852) 3650 0615
(852) 3650 0652
For Enquiry:
Sole Distributor:
Schmidt Marketing (HK) Ltd.
Tel: (852) 3650 0668|Email: infohk@schmidtmarketing.com | Website: www.schmidtmarketing.com
LEICA STORE:
Hong Kong
ifc mall: (852) 2887 8000 | Times Square: (852) 2808 0337 |
Harbour City: (852) 3188 2196 | Hong Kong International Airport: (852) 2261 0007
Email: info@leica-store.hk | Website: www.leica-store.hk
Macau
Galaxy Macau:
Tel: (853) 2882 4680 | Email: info@leica-store-macau.com
Schmidt Marketing (HK) Ltd. 興華拓展有限公司
13/F Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong.
Tel: (852) 3650 0668 Email: infohk@schmidtmarketing.com Website: www.schmidtmarketing.com
Pg 2 of 4
Technical Data
Angle view
(diagonal, horizontal, vertical):
Optical design:
Distance setting:
Smallest object field:
Diaphragm:
Bayonet:
Filter thread:
Lens hood:
Dimensions and weight:
Technical Data
Angle view
(diagonal, horizontal, vertical):
Optical design:
Distance setting:
Diaphragm:
Bayonet:
Lens hood:
Dimensions and weight:
Leica Summicron-M 35 mm f/2 ASPH.
For 35 mm (24 x 36 mm): approx. 63°/54°/38°;
for M8 (18 x 27 mm): approx. 50°/42°/29°
Number of elements/groups: 7/5
Entrance pupil for bayonet: 18,4 mm
Focusing range: 0,7 m to infinity
Scala: combined meter-/feet-increments
for 35 mm: 420 x 630 mm, for M8: 315 x 472 mm
Highest reproduction ratio: 1:17,4
Setting/type: preset, with click-stops, half values available
Smallest aperture: f/16
Number of aperture blades: 11
Leica M quick-change bayonet
E39
Available, screwable (supplied)
Lenght: approx. 35,7/54,4 mm (without/with lens hood)
Largest diameter without lens hood: approx. 53 mm
Weight: approx. 252 g/287 g (without/with lens hood
and covers)
Leica Summicron-M 28 mm f/2 ASPH.
For 35 mm (24 x 36 mm): ca. 74°/65°/46°;
for M8 (18 x 27 mm): 60°/51/35°
Number of elements/groups: 9/6
Entrance pupil for bayonet: 23,3 mm
Focusing range: 0,7 m to infinity
Scala: combined meter-/feet-increments
Smallest object field: for 35 mm: 526 x 789 mm, for M8:
395 x 592 mm
Highest reproduction ratio: 1:21,9
Setting/type: preset, with click-stops, half values available
Smallest aperture: f/16
Number of aperture blades: 10
Leica M quick-change bayonet
Filter thread E46
Available, snap-on type (supplied)
Length: approx. 41,4/54 mm (without/with lens hood)
Largest diameter without lens hood: approx. 53 mm
Weight: approx. 257 g/288,9 g (without/with lens hood
and covers)
Schmidt Marketing (HK) Ltd. 興華拓展有限公司
13/F Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong.
Tel: (852) 3650 0668 Email: infohk@schmidtmarketing.com Website: www.schmidtmarketing.com
Pg 3 of 4
Technical Data
Angle view
(diagonal, horizontal, vertical):
Optical design:
Distance setting:
Diaphragm:
Bayonet:
Filter thread:
Lens hood:
Dimensions and weight:
Leica Elmarit-M 28 mm f/2.8 ASPH.
For 35 mm (24 x 36 mm): 75°/65°/46°;
for M8 (18 x 27 mm): 60°/51°/36°, corresponds to a focal
length of approx. 37 mm with 35 mm-format
Number of elements/groups: 8/6
Entrance pupil for bayonet: 11,8 mm
Focusing range: 0,7 m to infinity
Scala: combined meter-/feet-increments
Smallest object field: for 35 mm: 533 x 800 mm, for M8:
400 x 600 mm
Highest reproduction ratio: 1:22,2
Setting/type: preset, with click-stops, half values available
Smallest aperture: f/22
Number of aperture blades: 10
Leica M quick-change bayonet
E39
Available, screwable (supplied)
Length: approx. 30,7/49,4 mm (without/with lens hood)
Largest diameter without lens hood: approx. 52 mm
Weight: approx. 175 g/211 g (without/with lens hood and
covers)
Schmidt Marketing (HK) Ltd. 興華拓展有限公司
13/F Chinachem Exchange Square, 1 Hoi Wan Street, Quarry Bay, Hong Kong.
Tel: (852) 3650 0668 Email: infohk@schmidtmarketing.com Website: www.schmidtmarketing.com
Pg 4 of 4
Was this manual useful for you? yes no
Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Download PDF

advertising