Recharge
IF IT’S RECHARGEABLE, IT’S RECYCLABLE
The recycling solution for
manufacturers and marketers
of rechargeable batteries and
products containing them.
Ralph A. Millard
Executive Vice President, RBRC
WWW.RBRC.ORG
1.800.8BATTERY
1.800.8.BATTERY
Who is RBRC?
The Rechargeable Battery Recycling Corporation
(RBRC) is a non-profit, public service
organization that…
Operates rechargeable battery collection and recycling programs throughout the
U.S. and Canada.
Provides easy collection, transportation, and recycling solutions for
manufacturers, marketers and collectors of rechargeable batteries.
Educates users about the benefits of recycling rechargeable batteries through
effective marketing and PR programs.
Environmentally friendly – meets state and federal battery recycling mandates.
Who is RBRC?
We provide and encourage:
Participation by manufacturers and distributors throughout North America.
No-cost, retail and community collection plans to collect and ship spent
rechargeable batteries.
A business and public agency (BPA) plan that encourages BPAs to sort and ship
rechargeable batteries – RBRC pays the cost of processing and recycling.
RBRC Expands Offering
If it’s Rechargeable, It’s Recyclable!
In 2001, RBRC expanded it’s recycling program to include all small rechargeable
batteries, including:
• Nickel Metal Hydride (Ni-MH)
• Lithium Ion (Li-ion)
• Small Sealed Lead* (Pb)
*RBRC will only accept small sealed lead portable rechargeable batteries weighing up to 2lbs/1kg each.
How the Program Works
Licensee Benefits
How do you benefit as an RBRC Licensee?
RBRC provides:
A convenient, easy-to-implement solution
Visibility and accessibility to consumers with TV, radio and print promotion
A strong pro-environment image
Compliance with state regulations and the 1996 Mercury-Containing and
Rechargeable Battery Act
Industry-wide participation:
- 388 licensees
- >90% of the rechargeable power industry
It’s a Simple Process
Licensees imprint RBRC Battery Recycling
Seals onto battery packs.
A toll-free number on the seal lets end users
locate the nearest drop-off locations in the
U.S. and Canada.
We Keep You Informed
RBRC keeps you informed of our
program’s goals, events and progress
with our Annual Report, quarterly
newsletter and by posting our
“Measures of Success” on
www.rbrc.org.
Types of Recycling Plans
To fulfill the RBRC mission efficiently and
effectively, RBRC offers four recycling plans:
Retail
Community
Business & Public Agency (BPA)
Consumer
Educating Our Audiences
RBRC: Right for Retailers
Projects a strong environmental image
Provides an additional service to
customers
Increases store traffic
Offers warranty control
Meets state legal requirements
Retail Recycling Plan
RBRC promotes recycling at over 35,000 retail
stores throughout the United States and
Canada.
The program is simple and free to participating retailers
Toll-free help line and web site listing of retail participants
Retail Rechargeable Battery Collection Includes:
- Collection containers – boxes and bags with adhesive seal
- Pre-addressed, pre-paid freight
- No charge to retailers—all absolutely free!
Collection Materials
RBRC makes collecting rechargeable batteries easier than ever. The boxes
are pre-assembled and include a bag dispenser—so bags are right where
you need them.
Point-of-Sale Materials
RBRC offers signage to help promote
the rechargeable battery recycling
program at retail collection sites.
Decals are available in 3 sizes and
adhere to any surface.
Customized Support
National U.S. Retailers
National Canadian Retailers
Community Recycling Plan
RBRC promotes community recycling
throughout the U.S. and Canada by:
Assisting local recycling coordinators
Encouraging community participation at no cost
Utilizing existing infrastructure to promote:
- Curbside collection
- Household Hazardous Waste (HHW) collection
- Recycling Centers – special events collection
Over 500 communities participate in the RBRC community recycling plan
Community Support
Business and Public
Agency Recycling Plans
RBRC promotes recycling in businesses and
public agencies throughout North America by:
Assisting businesses and government agencies in the set-up and management
of rechargeable battery recycling
Providing streamlined procedures for shipping batteries
Paying for processing and recycling. Businesses and public agencies only pay
shipping costs
Over 2,000 businesses and public agencies participate in the RBRC program
Channel Participation
Program participation increases in targeted
channels
Number of Participants
1,600
1,400
+ 27%
1,200
1,000
800
+ 56%
600
+ 9%
400
200
BUSINESS
COMMUNITY
PUBLIC AGENCY
2000
2001
Business Communications
Consumer Promotions
We reached close to 15 million people with ads running in publications such as
Better Homes and Gardens, National Geographic, American Airlines’ and Delta’s
in-flight magazines.
RBRC Reaching Millions
RBRC’s television Public
Service Announcement
(PSA) features our corporate
spokesperson Richard Karn,
“Al” from TV’s Home
Improvement. This
commercial ran on NBC
News, MSNBC and CNN
Airport Network, reaching
over 168 million people.
Public Relations
Our integrated PR program supports
and helps drive the marketing efforts.
In addition to distributing press
releases and contributed articles to
newspapers and magazines, we’ve also
increased consumer awareness
through satellite media tours and
special events like Battery Check Day.
www.rbrc.org
A valuable resource for all our audiences.
An online search engine allows consumers to find the battery drop-off location
nearest them.
Businesses, Communities and Retailers can sign up as a recycling program
participant. Current partners can order additional communication materials, POS
and recycling supplies.
Editors can download current press releases and photos.
Teachers can download a free lesson plan.
We even offer general program information in Spanish and French.
Where can I Recycle my
Rechargeable Batteries?
RBRC offers two easy ways to find the drop-off
location nearest you.
Call 1-800-8-BATTERY, our toll-free help line.
Log on to www.rbrc.org to use the zip and postal code locator for U.S. and
Canada.
The on-line locator displays all drop-off locations within a 25 mile radius.
The locator also displays a listing of national retail partners who accept
rechargeable batteries for recycling.
27713
rbrc.org for Communities
Signing up is quick and easy for communities.
Fill out a short form including a community contact person and shipping
information.
Choose how you would like to collect and ship your spent rechargeable batteries.
Program Milestones
Since 1995, RBRC has diverted approximately 15
million pounds of Ni-Cd batteries from public
landfills.
If it’s rechargeable, it’s recyclable! Collecting all rechargeable battery chemistries
as of January 2001.
Signed up more than 35,000 North American retail and community collection sites.
That’s more than 1 site for every 10,000 residents!
Public education outreach generated over 250 Million media impressions.
RBRC web site yielded as much as 9,800 hits per month.
Consumer help line averaged 10,300 calls each month.
Program Milestones
RBRC earned Recycling at Work Award, CCME Pollution Prevention Award, Keep
America Beautiful National Award, and the Silver Inkwell 2000 Award of Merit.
Third annual Battery Check Day kicked off with”Going to Bat for Batteries” in
Minneapolis and St. Louis generating over 10 million media impressions.
Canadian program expanded to include collection and recycling for municipalities,
businesses and public agencies.
Communities participate at no cost effective September 2001.
Total Rechargeable Batteries
RBRC increased collection of all rechargeable
batteries by 16% in 2001.
Millions of Pounds
3.5
3
2.5
Pb
2
Li-ion
Ni-MH
1.5
Ni-Cd
1
0.5
0
1997
1998
1999
2000
MILLIONS OF LBS.
2001
Other Rechargeable
Batteries Recycled by RBRC
250,000
+ 288%
Pounds
200,000
+ 4,641%
150,000
+ 120%
2000
2001
100,000
50,000
Ni-MH
Li-ion
SSLA
The “All Rechargeables” Program
NICKEL CADMIUM
LITHIUM-ION
NICKEL METAL
HYDRIDE
SMALL SEALED
LEAD*
*RBRC will only accept small sealed lead portable rechargeable batteries weighing up to 2lbs/1Kg each.
The “All Rechargeables”
Program
Geared for Industry
In Europe: Many countries require all batteries/ all rechargeable batteries to be
collected and recycled.
In Japan: All rechargeable batteries are required to be collected and recycled.
In US: Ni-Cd and Pb batteries are required to be collected and recycled. Electronic
waste proposals, along with potential “all rechargeable batteries” legislation,
require industry to be proactive.
In Canada: Pending proposals in Ontario, Quebec and other provinces require
industry funding in recycling programs.
All Rechargeables
Convenient, cost-effective and environmentally preferred solution to companies
currently collecting batteries
Accessible and visible program to consumers
Current and prospective retailers desire expansion
Prevents used batteries from re-entering market
All Rechargeables
Proactive program with tie-in to ISO 14000 activities
Solution for future battery chemistries
Retains industry “proactive” stance in light of increasingly burdensome battery
collection requirements found in Europe, Japan and South America.
Promotes industry solution versus government imposed surcharge or collection
scheme
All Rechargeables
Seal License Fees
Large battery packs: 8.1 volts and greater: $.02 or 2¢ per Ni-MH and Li-ion battery.*
Includes notebook computer and power tool batteries.
Small battery packs: 1.5 volts to 8 volts: $.01 or 1¢ per Ni-MH and Li-ion battery.*
Includes cellular, cordless, and camcorder batteries.
Retail “round cell battery”: Less than 1.5 volts license fee is $.0025 or 1/4¢ per NiMH and Li-ion battery.*
* Seal license fee remains the same for Ni-Cd.
All Rechargeables
Pricing plan provides sufficient funds to operate the expanded program.
This is due to lower operating / processing costs attributable to adding additional
rechargeable battery types.
Unlike with Ni-Cd batteries, costs are not related solely to weight. Part of
processing fees are offset by value of materials recovered. Transportation, sorting
and public education costs are not recovered.
Rationale for new pricing: lower costs, ease of communication and simple
calculation of license fees.
Partners in the past, partners for the future.
Need more information?
If you have more questions or would like to
become a participant, please contact RBRC
directly:
RBRC
1000 Parkwood Circle
Suite 450
Atlanta, GA USA 30339
Norm England, President CEO or Ralph A. Millard, Executive Vice President
678-419-9990 phone
www.rbrc.org
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