Sony Combines Motion Performance with Advanced Technology in

Sony Combines Motion Performance with Advanced Technology in
Press Release
Sony Combines Motion Performance with Advanced Technology in New BRAVIA Z Series
The latest BRAVIA Z5500 series delivers superior picture quality with cutting-edge Motionflow
200Hz technology and BRAVIA Engine 3
Hong Kong, July 15, 2009 - Sony Corporation of Hong Kong Limited further expanded the
BRAVIA Full HD TV range with the new Z series, the Z5500, an ideal integration of advanced
motion performance and latest technologies for an exhilarating Full HD entertainment
experience.
Featuring Sony’s cutting-edge 200Hz Motionflow technology, this new BRAVIA Z series
promises extremely smooth, comfortable and crisp images via a high motion performance
achieved by inserting three new intermediary frames after each original frame while images are
displayed at a rate of 200fps. Sony’s proprietary motion compensation algorithm searches a
wide area to estimate the precise location of the moving object and improve the clarity.
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Empowered by the BRAVIA Engine 3, Live Colour Creation, Intelligent Picture, and MPEG
Noise Reduction technologies, users will enjoy true-to-life images with impressive depth and
amazing clarity on the BRAVIA Z series. The BRAVIA Z series also offers 1920 x 1080 Full
HD resolution, allowing users to maximise their enjoyment of Blu-ray discs, HD Handycam®
recordings, and PlayStation® contents with stunningly dynamic and realistic images displayed
on the BRAVIA Z series’ screen.
The new BRAVIA comes with S-Force Front Surround and Voice Zoom features that enhance
audio reproduction for a complete home cinematic experience from just the built-in speakers.
Additionally, the BRAVIA Z series allows customers to operate conveniently the set-top boxes
of Cable TV and Now TV with the television’s remote control, saving them a lot of hassle when
using these TV services. This series also has 4 HDMI inputs and is BRAVIA Sync enabled so
that users can enjoy intuitive one-push play and shut down on all connected compatible
entertainment devices through one remote control.
Placing emphasis on ease-of-use and multi-functionality, the BRAVIA Z series also multitasks
as a giant digital photo frame with USB Photo Viewer, PhotoTV HD, and Picture Frame mode.
Also, users will be happy to know that the new BRAVIA is DLNA-compatible allowing them to
play movies, photos and music stored in the digital camera, mobile phone or PC onto the LCD
TV.
Incorporating eco-friendly technologies such as Power Saving Mode, Ambient Light Sensor, PC
Power Management, and Idle TV Standby, the BRAVIA Z series helps users contribute to green
efforts simply by minimising the impact of a key lifestyle activity, TV watching. These
innovative BRAVIA features help users conserve energy and cut down on power consumption,
providing cost savings at the same time. In particular, the conveniently located BRAVIA Energy
Saving Switch allows users to stop electricity leakage without having to unplug the AC cord
from the outlet, cutting standby mode power consumption to practically 0W1.
The minimalist design of the BRAVIA Z5500 looks effortlessly elegant, enhancing your overall
viewing experience without distracting you from what is on screen. The built-in digital TV tuner
also allows the new BRAVIA Z to receive digital and high definition broadcasts without the
need for an external set-top box.
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Z5500 consumes less that 0.0001W (With Energy Saving Switch OFF) while 2008 Model (Z4500) consumes less
that 0.2W (in Standby mode)
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The new BRAVIA Z5500 series comes in 52”(KDL-52Z5500), 46”(KDL-46Z5500) and
40”(KDL-40Z5500) and will be launched from end of July 2009.
For customer enquiries, please contact Sony sales and services hotline at (852) 2345-2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony’s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony’s products and services, please visit its web site on www.sony.com.hk.
###
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Specification sheet for BRAVIA Z5500 LCD TV series
MODEL
LCD Screen Size
TV System
Colour System
Video Signal
PICTURE
Display Resolution
Video Processing
Backlight Module
Motionflow™ 200Hz
Live Colour Creation™
Theatre Mode
24P True Cinema™
Intelligent Picture
MPEG Noise
Reduction
Dynamic Contrast
Panel Contrast
Viewing Angle
Screen Format
Picture Mode
AUDIO
Sound Mode
Voice Zoom
Surround Effect
Surround
Stereo
Audio Power
TERMINAL
HDMI™
USB 2.0
Ethernet Connection
Component
Composite
KDL-52Z5500
52”
KDL-46Z5500
46”
KDL-40Z5500
40”
Digital: DVB-T
Analog: B/G, D/K, I
NTSC 3.58 (AV only), NTSC 4.43 (AV only), PAL, PAL60 (AV only),
SECAM
480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i,
1080/24p (HDMI™), 1080/50p (HDMI™ / Component), 1080/60p
(HDMI™ / Component)
Full HD 1920 x 1080
BRAVIA Engine 3
WCG-CCFL
Yes
Yes
Yes
Yes
Yes
Yes
100,000:1
3,800:1
178°
Full/ Normal/ Wide Zoom/ Zoom/ 14:9
Vivid/ Standard/ Custom/ Cinema/ Photo-Vivid/ Photo-Standard/ PhotoOriginal/ Photo-Custom/ Sports/ Game/ Graphics
Dynamic/ Standard/ Clear Voice
Yes
Cinema/ Music/ Sports/ Game
S-Force Front Surround
NICAM/ A2
20W (10W x 2)
4 (2 Side/ 2 Rear)
1 (Side)
1 (Side)
2 (Rear)
3 ( 1 Rear (Video Out common use) /
1 Rear (Component input common use)/
1 Side)
4
HD 15 PC Input
Composite Monitor Out
Audio Out
Headphone Out
OTHER FEATURES
BRAVIA Sync
Picture Frame Mode
DLNA
1 (Rear)
1 (Rear)
2(1 Rear/1 Rear(Analog Audio Input common use))
1 (Side)
Yes
Yes
Photo (JPEG), Music (MP3, LPCM), Video (MPEG2 PS, MPEG2 TS,
AVCHD)
Yes
Yes
Yes
Yes
Yes
XMB™
TV Guide On Screen
Parental Control
Clock
Sleep Timer
On / Off Timer (with
Yes
Time Setting)
PAP
Yes
PC Input PIP
Yes
OSD Language
English, Traditional Chinese
Swivel
Yes
ECO FEATURES
Energy Saving Switch
Yes
PC Power Management
Yes
Ambient Light
Yes
Sensor™
Power Saving Modes
Yes
Idle TV Standby
Yes
Packaging Materials
Recycled Materials
Printed Materials
Recycled Materials
GENERAL
Power Requirements
AC 220-240V/ 50Hz
Power Consumption
245W (In operation)
185W(In operation)
165W(In operation)
Standby Power
Less than 0.2W (Normal standby)
Consumption
Dimensions (WxHxD)
1240 x 821 x 358
1091 x 725 x 330
958 x 649 x 303
with Stand (mm)
Dimensions (WxHxD)
1240 x 767 x 86
1091 x 672 x 86
958 x 596 x 86
without Stand (mm)
Weight with Stand (kg)
31.3
25.3
20.8
Weight without Stand
27.2
21.9
17.9
(kg)
SUPPLIED ACCESSORIES
Remote Control
RM-GD008
5
Batteries
OPTIONAL ACCESSORIES
Wallmount Bracket
Type AAx2
SU-WL500/SU-WL50B
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