SONY`S NEW FRONT PROJECTORS BRING MOVIE THEATER

SONY`S NEW FRONT PROJECTORS BRING MOVIE THEATER
SONY’S NEW FRONT PROJECTORS BRING MOVIE THEATER EXPERIENCE HOME
SAN DIEGO, March 28, 2007– Sony Electronics today unveiled two new front home theater
projectors that bring the movie-going experience home at prices beginning at about $1,000.
The new BRAVIA 3LCD VPL-AW15 and VPL-AW10 projectors feature 1280 x 720
progressive resolution, which is ideal for large screen home entertainment applications like enjoying
HD movies, gaming and sports.
“The popularity of high-definition programming and gaming is driving the adoption of bigscreen home theater applications,” said Philip Abram, vice president of television marketing for Sony
Electronics. “Our new projector line will bring that experience home for a broader range of
consumers.”
Both new models feature a 165-watt Ultra High Pressure Lamp that produces 1,100 lumens for
a life-like, vivid picture. Each one is equipped with a short focal-length lens with 1.6 times zoom and
features low fan noise of 20dB (in low lamp mode), providing flexible installation options in many
home settings.
The VPL-AW10 model features Sony’s Advance Iris for contrast ratio of up to 6,000:1 when
"auto" iris mode is selected. The VPL-AW15 unit features the step-up Advanced Iris 2 technology,
which also works with the High Contrast Plate device producing deep, accurate blacks and a dynamic
contrast ratio of up to 12,000:1 when "auto" iris mode is selected. The Advanced Iris 2 also features a
variable setting allowing for user optimization.
Additionally, the VPL-AW15 model has greater installation flexibility with lens shift, which
helps adjust the picture both vertically and horizontally expanding projector placement options. Key
to this feature is Sony’s All Range Crisp Focus (ARC-F) lens. The lens allows for flexible throw
distances, making installation easier in less than ideal conditions like small rooms.
Users can also optimize the AW15’s model’s color palette with Sony’s Real Color Processing
function. Color hues can be adjusted to match specific tastes.
Both projectors feature a HDMI input supporting 1080/24p, which is downscaled to native
720p and displayed at a native multiple of 24 for realistic cinema style motion reproduction. Other
inputs include a RS-232C connection for custom control applications and a host of others including
component, composite and S-video. The VPL-AW15 projector also includes an HD15 input for
analog PC.
The new VPL-AW15 and VPL-AW10 front projectors are expected to ship in June for about $1,300
and $1,000, respectively. They will be available at Sony Style stores, online at www.sonystyle.com
and at authorized dealers nationwide.
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