Sony Expands BRAVIA LCD TV Family with New Full High Definition

Sony Expands BRAVIA LCD TV Family with New Full High Definition
Press Release
Sony Expands BRAVIA LCD TV Family with New Full High Definition BRAVIA X-Series
Large-screen Full High Definition BRAVIA X-Series extends Sony’s leadership in HD LCD TV arena
Hong Kong, September 15, 2006 - The increasing interest in high definition products continues
to drive the growth of the BRAVIA LCD TV range from Sony. Today, Sony Corporation of
Hong Kong Limited strengthened its High Definition range with the launch of the Full High
Definition BRAVIA X-Series. With its large screen sizes of up to 52-inches and Full High
Definition (HD) Sony panel (1920 x 1080 pixels), the BRAVIA X-Series offers new benefits to
Hong Kong’s savvy customers who want the ultimate in picture quality and design in a full high
definition LCD panel. Additionally, Sony launched its new BRAVIA V200-Series to further
expand its choice of LCD TV for discerning customers.
“With a range of 16:9 large screen sizes, the BRAVIA X-Series delivers amazing HD picture
quality for the TV viewing experience with more stunning and impressive effects,” said Mr.
Kunihiko Kawakita, Division Managing Director of Hong Kong Marketing Company, Sony
Corporation of Hong Kong Limited. “The BRAVIA X-Series and V200-Series feature the best
in TV technology including Sony’s innovative Live Colour Creation Technology with Wide
Colour Gamut 2nd Generation, and an upgraded BRAVIA Engine. With these remarkable new
BRAVIA LCD TV Series, I am confident that Sony will set the standard for full HD in the LCD
TV industry.”
Live Colour Creation Technology creates lifelike colours
The BRAVIA X-Series features the new Live Colour Creation Technology that combines Sony’s
Colour Algorithm and the Wide Colour Gamut 2nd Generation (WCG-CCFL 2nd Generation) for
richer, deeper colours than ever before. The Colour Space Block of the Colour Algorithm
Technology remaps the original video signal to maintain the original colour. Based on the
re-mapped video signal colours, the Live Colour Block of the Colour Algorithm then enhances
only those colours that need adjustment to reproduce the widest colour gamut from the original
RGB video signal for the most vibrant, true-to-life colour. Advancing from the WCG-CCFL 1st
generation (red and green), the WCG-CCFL 2nd generation now offers tri-colour enhancement
(green, blue and red) for more vivid, lifelike colours; blues are clearer than before while greens
are more natural and with greater variety.
X-Series features Sony’s original elegant floating glass design with choice of bezel colours
The BRAVIA X-Series features the full high definition (HD) Sony panel (1920 x 1080 pixels) for
higher resolution with smoother imaging and ultra-real colour and depth. The X-Series
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continues Sony’s reputation for creating the world’s leading high specification panels with high
dynamic contrast ratio1 (7000:1) and high on-screen contrast (1500:1) video, together with wide
viewing angles of up to 178 degrees and fast response time of just 8 milliseconds, for excellent
picture quality. In addition, the X-Series incorporates the advanced BRAVIA Engine - full
digital image integrated processor, with the DRC-MF v1 Technology and DRC Palette to enable
users to set their personal preferences for realism and clarity.
The Full High Definition X-Series delivers 1080 pixel HD signals via two High Definition
Multimedia Interface (HDMI) inputs supporting 1080p video signal for high definition digital
video and audio streaming. A PC input is included to allow for connection with the personal
computer. With the full HD resolution, the X-Series displays HD sources with minimal
distortion.
The Sony BRAVIA X-Series comes in 52”, 46” and 40” LCD screen sizes. With an ultra-wide
viewing angle of 178 degrees, the X-Series offers maximum flexibility for placement in any room.
Best of all, this unprecedented colour quality and high definition, the high resolution LCD panel
features Sony’s famed flat TV “floating glass design” that makes it an attractive centrepiece of any
room.
The X-Series is so committed to lifelike and vibrant colour that for the first time ever, Sony is
introducing a choice of 6 different colour bezels to match every interior and every mood.
Choose from the classic silver, black or white to the more adventurous brown, red or blue to find
the perfect colour scheme for any interior.
Thanks to its virtual Dolby® Surround ProLogic II, the new X-Series creates virtual 5.1 channel
surround sound with only two speakers. Besides, the LCD TV models also incorporate the
BBE® Digital sound clarity enhancement technology and a digital amplifier for clear, noise-less
sound.
The launch of the X-Series further strengthens Sony’s full High Definition line, with advanced
solutions across the full line of video equipment from shooting, editing, storage and sharing, and
now display (the BRAVIA X-Series).
V200-Series features Live Colour Creation Technology and new BRAVIA Engine
The new BRAVIA V200-Series models offer the Live Colour Creation Technology with Wide
Colour Gamut 2nd Generation, as well as an upgraded BRAVIA Engine – full digital image
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VESA Standard Measuring Method: Control the brightness level of the backlight depending on the incoming signal
level to enhance the visual contrast of the picture.
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integrated processor.
The BRAVIA V200-Series also features connectivity with both High Definition Multimedia
Interface (HDMI) and PC input that makes the BRAVIA V200-Series the centre of any home
entertainment system. The enhanced compatibility of the V200-Series enables it to serve as a
convenient large screen monitor for PC users via a PC cable (HD15) for comfortable viewing and
working. The V200-Series is also compatible with component inputs and composite with
S-video input.
The BRAVIA Engine includes important upgrades to reduce MPEG Noise, enhance contrast for
crisp and vivid, high contrast images and enhance Green / Blue / White colours for brighter
images. Superb sound quality is achieved in the BRAVIA V200-Series with its TruSurround XT
Virtual Surround Technology, BBE® Digital sound clarity enhancement technology and a digital
amplifier for clear, noise-less sound.
With ultra-wide viewing angles of 178 degrees, the V200-Series is perfect for placement in any
living room with the ultra-slim 46-inch, 40-inch and 32-inch screen sizes.
The new BRAVIA X-Series will be available from end of October and V200-Series from end of
September. For customer enquiries, please contact the Sony 24-hour customer service hotline at (852)
2345-2966.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony's consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony's products and services, please visit its web site on www.sony.com.hk.
###
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Key specifications of BRAVIA X-Series and V200-Series LCD TV:
MODEL
LCD Screen Size
TV System
Colour System
Video Signal
PICTURE
Display
Resolution
BRAVIA Engine
DRC-MF v1
WCG-CCFL 2nd
Generation
Viewing Angle
Screen Format
Picture Mode
Brightness
Dynamic
Contrast*
On-Screen
Contrast Ratio
Response Time
(Mid-range)
KLV-52X200A
52" (16:9)
BRAVIA X-Series
KLV-46X200A
46" (16:9)
BRAVIA V200-Series
KLV-40V200A
40" (16:9)
Full HD – 1,920 x 1,080
WXGA – 1,366 x 768
KLV-40X200A
KLV-46V200A
KLV-32V200A
40" (16:9)
46" (16:9)
32" (16:9)
PAL-D/K, B/G, I, NTSC-M
NTSC 3.58, NTSC 4.43, PAL, PAL 60, SECAM
480i, 576i, 480p, 576p, 1080i, 720p, 1080p (HDMI only)
480i, 576i, 480p, 576p, 720p, 1080i
Yes
Yes
-Yes
178o
Wide Zoom / Normal / Full / Zoom
Vivid / Standard / Custom
450cd/m2
500cd/m2
7,000:1
5,000:1
7,000:1
1,500:1
1,300:1
1,700:1
8ms
4
3D Digital Comb
Filter
SOUND
Sound Mode
Surround Mode
BBE®Digital
Audio Output
Power
TERMINALS
Side
Rear
OTHER FEATURES
Multi Picture
Power Saving
Mode
Clock
Sleep Timer
On/ Off Timer
(with Time
Yes
Dynamic / Standard / Custom
Dolby Virtual / Simulated / Off
SRS TruSurround® XT / Simulated / Off
Yes
11W x 2
10W x 2
Component / S-Video / Composite / Audio In x 1;
Headphone Out x 1
HDMI In x 1;
HDMI / Audio In x 1;
Component / Audio In x 2;
S-Video In x 1;
Composite / Audio In x 2
Composite Out x 1
Audio Out x 2
PC / Audio In x 1
S-Video / Composite / Audio In x 1;
Headphone Out x 1
PAP (2-tuner / Picture Freeze Function)
Picture Freeze Function
HDMI / Audio In x 1;
Component / Audio In x 2;
S-Video In x 1;
Composite / Audio In x 2
Composite Out x 1
Audio Out x 2
PC / Audio In x 1
Yes
Yes
Yes
Yes
5
Setting)
Light Sensor
Yes
Swivel
-Yes
GENERAL
Power
110-240V 50/60 Hz
Requirements
Power
Consumption
195W
330W
260W
220W
260W
140W
Dimensions
(W x H x D)
(mm)
1,415 x 890 x 384 1,262 x 795 x 322
1,111 x 717 x 322
1,120 x 805 x 334
988 x 716 x 334
792 x 593 x 219
:with stand
: without stand 1,415 x 827 x 123 1,262 x 734 x 121
1,111 x 657 x 121
1,120 x 755 x 116
988 x 664 x 103
792 x 546 x 99
Weight (kg)
: with stand
54.5
41
35
35
28
18
: without stand
47
36
30
29
22
16
SUPPLIED ACCESSORIES
Table Top Stand, Remote Control (RM-GA 005), Batteries (AA x 2), Support Belt with screws,
75-ohm Coaxial Cable, AC Power Cable, HD15 PC Cable
OPTIONAL ACCESSORIES
Wall Mount
Bracket
Floor Stand
* VESA Standard Measuring Method:
SU-WL31
SU-WL51
SU-FL61
--
control the brightness level of the backlight depending on the incoming signal level to enhance the visual contrast of the picture.
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