Sony Revolutionises LCD Technology with Next

Sony Revolutionises LCD Technology with Next
Press Release
Sony Revolutionises LCD Technology with Next-generation BRAVIA X4500 Series
All-new RGB Dynamic LED, Motionflow PRO and BRAVIA Engine 2 PRO technologies bring
the ultimate entertainment experience
Hong Kong, November 26, 2008 − Sony Corporation of Hong Kong Limited today unveiled the
latest BRAVIA X series – the X4500 – the signature Full HD LCD TV series that combines the
most premium technology and sophisticated design ever created for BRAVIA. Featuring the allnew RGB Dynamic LED1, Motionflow PRO and BRAVIA Engine 2 PRO technologies, the new
BRAVIA X4500 series provides the highest image quality for the ultimate viewing experience.
“Sony is constantly redefining the future of home entertainment and striving to lead the way with
advanced innovations in TV technology and cutting-edge design,” said Mr. Koichi Tsunematsu,
Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong
Limited. “Presenting the ultimate in viewing experience, the new flagship BRAVIA X4500 series
brings together the most advanced technologies, including RGB Dynamic LED, Motionflow PRO
and BRAVIA Engine 2 PRO, for superlative picture quality.”
The newly developed RGB Dynamic LED backlighting technology enables customers to watch
nature documentaries in true-to-life picture quality with a wide range of rich, vibrant colours and
higher image contrast. Combining the unique arrangement of red, blue and green LEDs with
dynamic backlight control, the X4500 generates sufficient light to produce rich dark tones that
replicate the most natural images for viewing.
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Selected models only
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Delivering ultra-smooth image performance for action scenes, the BRAVIA X4500 series is further
equipped with Motionflow PRO and Motionflow 100Hz technologies2 to produce fast actions that
appear clearer, sharper and smoother. With Motionflow 100Hz technology, the number of frames
created is doubled from 50 to 100 frames per second, ensuring images remain sharp and stable for
action-packed programme viewing. Motionflow PRO technology also features backlight blinking
within each frame to ensure smoother and sharper images without flickering, so the effect is much
gentler to the eye.
Powered by BRAVIA Engine 2 PRO, a high definition video processor that integrates picture
enhancement technologies like the DRC-MF v3 (Digital Reality Creation), the X4500 enables
flawless viewing from both Standard Definition and Full High Definition sources. Additionally, the
BRAVIA Engine 2 PRO technology improves detailed textures and dark scenes in imaging to
produce crisp and clear images with more depth and increased sharpness.
A choice of 70”, 55”, 46” and 40” screen sizes means that the BRAVIA X4500 series will
complement any home theatre systems. The stunning bezel colour floating design concept
guarantees the BRAVIA to be the centrepiece of any room. On top of black, red, gold and silver,
the elegant and slim X4500 is also available in a unique brown tone for those who appreciate
exclusivity. Taking interior décor to the next level, the X4500 can be instantly transformed into an
art piece using the Picture Frame Mode which displays exquisitely detailed high definition images
for all to enjoy.
Matching the high-performance features are user-friendly options such as the XrossMediaBar
(XMBTM) and BRAVIA Sync for hassle-free entertainment on the X4500. The XMBTM is Sony’s
original graphic user interface that allows for simple navigation of various media and content.
Users can simply sit back and enjoy the entertainment without having to fuss with the remote
control. What’s more, BRAVIA Sync enables intuitive one-push play and shutdown while it
synchronises with other entertainment devices connected to the X4500’s HDMI outlets.
The new BRAVIA X4500 series is also part of the Digital Living Network Alliance (DLNA)
standards, allowing it to realise seamless interoperability with other DLNA devices on the home
network for easy sharing of digital media content, especially photos and music. Specific to photosharing, the BRAVIA X4500 series incorporates USB Photo Viewer and PhotoTV HD functions
for impressive viewing with friends and family on the large TV screen. A built-in digital tuner is
included to receive digital broadcast signals.
The suggested retail prices of the KDL-70X4500 (70” screen size), KDL-55X4500 (55” screen
size), KDL-46X4500 (46” screen size) and KDL-40X4500 (40” screen size) are HK$298,000,
HK$72,880, HK$45,880 and HK$28,880 respectively.
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Please see specifications for more details.
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Order now
Pre-ordering for the new BRAVIA X4500 series runs from November 26 to December 15, 2008 at
all Sony Style stores, Sony Style Web site (www.sonystyle.com.hk), Sony 24-hour tele-sales
hotline at (852) 2345-2966 and selected dealers. Customers placing orders will enjoy special
packages including:
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One 32” screen size BRAVIA LCD TV KLV-32V400A/B (worth HK$7,980) plus supermarket
coupons of HK$2,500 for free OR supermarket coupons of HK$6,500 for free upon purchase of
the KDL-55X4500
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One 20” screen size BRAVIA LCD TV KLV-20S400A/B (worth HK$3,980) for free OR
supermarket coupons of HK$2,000 for free upon purchase of the KDL-46X4500
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Supermarket coupons of HK$2,500 for free upon purchase of the KDL-40X4500
What’s more, customers can get a “Spiderman 3” Blu-ray disc for free and buy the Cyber-shot
DSC-T500 at HK$1,500 only upon any purchase of BRAVIA X4500 series during the pre-ordering
period.
For customer enquiries, please contact the Sony 24-hour customer service hotline at (852) 23452966.
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About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited,
provides sales, marketing and after sales services for Sony’s consumer electronics products as well
as broadcast and professional products in Hong Kong and Macau. For more information on Sony’s
products and services, please visit its web site on www.sony.com.hk.
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Specifications Sheet of BRAVIA X4500-series LCD TV:
MODEL
Screen Size (Format)
KDL-70X4500
KDL-55X4500
KDL-46X4500
KDL-40X4500
70" (16:9)
55" (16:9)
46" (16:9)
40" (16:9)
TV System
Colour System
Video Signal
Digital, M, B/G, D/K, I
NTSC 3.58, NTSC 4.43 (Video only), PAL, PAL60 (Video only), SECAM
480/60i, 480/60p, 576/50i, 576/50p, 720/50p, 720/60p, 1080/50i, 1080/60i,
1080/24p (HDMI), 1080/50p (HDMI/Component), 1080/60p (HDMI/Component)
PICTURE
Display Resolution
Backlight Module
Motionflow
Full HD - 1920 x 1080 pixels
WCG-CCFL
RGB Dynamic LED
RGB Dynamic LED
WCG-CCFL
Motionflow 100Hz
Motionflow PRO
Motionflow PRO
Motionflow 100Hz
Viewing Angle
178°
Screen Format
Full / Normal / Wide Zoom / Zoom
Technology
BRAVIA Engine 2 PRO / x.v.Colour / Live Colour Creation / 10-bit Panel /
PhotoTV HD / 24P True Cinema / Theatre Mode / Intelligent Picture
Picture Mode
Vivid / Standard / Cinema / Custom / Photo-Vivid /
Photo-Standard / Photo-Original / Photo-Custom
Noise Reduction
Yes
Dynamic Contrast
Ratio* (VESA
Standard Measuring
Method)
15,000:1
On-screen Contrast
Ratio
1,500:1
Over 1,000,000:1
Over 1,000,000:1
50,000:1
3,000:1
AUDIO
Audio Output
Sound Mode
10W x 2, 12W x 2 (Woofer)
Dynamic / Standard / Clear Voice
Surround Effect
Live Sports / Music Hall / Cinema / Custom / Simulated Stereo / Off
Surround Mode
S-Force Front Surround
TERMINALS
Side
HDMI Input x 1; USB 2.0 x 1;
Component / Audio Input x 1;
Video / Audio Input x 1; Headphone Out x 1
Rear
HDMI Input x 1; HDMI / Audio Input x 1;
Component / Audio Input x 2;
Composite Monitor / Audio Output x 1;
Video / Audio Input x 2; Digital Media Port x 1;
Ethernet Port x 1; Audio Output x 2;
PC / Audio Input x 1; Antenna Input x 1
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OTHER FEATURES
BRAVIA Sync
Yes
Picture Frame Mode
Yes
DLNA
Photo / Music
TM
Yes
Multi Picture
PAP (2-tuner)
XMB
Eco/Power Saving
Mode
Switch On / Sleep
Timer
Yes
Light Sensor
Yes
Swivel
Yes
GENERAL
Power Requirements
AC 110-240V 50/60 Hz
Power Consumption
600W
370W
Warranty Period
First 2-year
Country of Origin
Japan
270W
210W
Dimensions (WxHxD)
with Stand (mm)
1,850 x 1,065 x 401
1,486 x 855 x 356
1,259 x 737 x 315
1,128 x 655 x 279
Dimensions (WxHxD)
without Stand (mm)
1,850 x 1,012 x 153
1,486 x 803 x 147
1,259 x 685 x 144
1,128 x 603 x 125
Weight with Stand (kg)
86.5
54
38
27
Weight without Stand
(kg)
72.5
47.5
33
23.5
SUPPLIER FEATURES
Remote Control
RMF-GD001
Batteries
Type AA x2
OPTIONAL ACCESSORIES
Wall-mount Bracket
Colour Variation
Speaker Grill
SU-WL500
SU-WL50B
SU-WL500
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CRU-55SG11
CRU-46SG11
CRU-40SG11
*Control the brightness levels of the backlight depending on the incoming signal level to enhance the visual contrast of
the picture
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