Press Release
Press Release
Sony Introduces World’s First Consumer HD Camcorder with Interchangeable Lenses
The new Handycam® NEX-VG10E captures cinematic Full HD movies and
stereo sound with great depth
Hong Kong, July 27, 2010 – Sony Corporation of Hong Kong Limited today announced the
world‟s first consumer HD camcorder with an interchangeable lens system, the Handycam®
NEX-VG10E1. The camcorder marries the best of DSLR and camcorder technology, enabling
users to capture images and videos with beautiful background defocus effects and shallow depth
of field – visual effects that were previously difficult to achieve using conventional camcorders.
“The new Handycam® NEX-VG10E offers unlimited imaging possibilities with the camcorder‟s
interchangeable lens system and a wide variety of lenses, giving users full creative expression in
a lightweight and highly portable design. We are confident that this new camcorder can fully
meet the demand of video enthusiasts and photographers who look for innovative tools that help
them express their creativity with ease, without compromising on quality,” said Mr. Henry Lee,
Division Managing Director, Hong Kong Marketing Company, Sony Corporation of Hong Kong
As of July 14, 2010
Merging the best in camcorder and DSLR technology
Capture movies and photos with beautiful background defocus
Featuring a 14.2-megapixel “Exmor” APS HD CMOS image sensor, the Handycam® NEXVG10E produces videos and photos with beautiful „bokeh‟ and shallow depth of field. Such
effects were previously challenging to achieve using conventional camcorders with smaller sized
sensors. The APS-C CMOS image sensor in the new Handycam® NEX-VG10E results in a
shallower depth of field, which enables the users to choose the subject focus within the frame,
and separate the subject from its background. This results in a beautiful background defocus
effect that is difficult to create using conventional camcorders.
The Handycam® NEX-VG10E is a breakthrough in digital imaging technology as it is the
world‟s first interchangeable lens HD
camcorder. Users are exposed to a whole new
realm in videography as the camcorder provides
the option to use a wide variety of lenses to
achieve a myriad of visual results, including
fisheye, telephoto and wide-angle shots. When
used with the bundled E-mount 18-200mm
F3.5-6.3 OSS zoom lens, the NEX-VG10E
features 11x optical zoom, as well as optical
image stabilization with Active Mode that is
able to correct strong camera shakes. Additional
features with the 18-200mm lens are silent auto
focus and iris control, which complement video
recording. Users can also mount various Amount lenses, including award winning G
Lenses and high performance Carl Zeiss lenses, via an optional lens adaptor, expanding imaging
possibilities – be it for still image or video.
Features and body design optimised for video
Reflecting the demands of serious videographers, sound quality in the NEX-VG10E matches its
phenomenal imaging performance. The Quad Capsule Spatial Array Stereo Microphone uses
advanced processing algorithms to combine signals from four separate omnidirectional
microphone capsules. The result is exceptionally clear stereo audio with a highly directional
response: this allows videographers to capture more sound from the subject they are shooting,
and less of distracting sounds around them. There is also a jack for adding an optional external
stereo mic, plus a headphone jack for audio monitoring.
Understanding that users seek greater control over footage captured for their intended
expression, the Handycam® NEX-VG10E allows advanced videographers and photographers the
option to manually control various settings on the camcorder. For example, users can manually
tweak aperture settings and shutter speed using the intuitive, easy-to-access jog dial and hot keys
to achieve the desired visual mood and tone in both movies and photos.
The body of the Handycam® NEX-VG10E is also designed to provide users with a more stable
grip for shoots, especially when shooting subjects at high or low angles. Coupled with the 3-inch
swivel Xtra Fine LCD screen featuring TruBlack™ technology and a pivoting EVF, the
camcorder provides users with an ergonomic filming experience while framing subjects in
desired perspectives. The camcorder records in AVCHD format, allowing users to record in high
quality Full HD with 1920 x 1080 resolution at the maximum bitrate of 24Mbps and capture
moments with vivid detail.
Extended recording times
The Handycam® NEX-VG10E also allows for extended recording without time limit, unlike
many digital still cameras and DSLR‟s. This is essential for users recording time lapse videos or
long footage. The recording time is only limited by the size of the memory card used and the
camcorder‟s battery life. The Handycam® NEX-VG10E is equipped with the NP-FV70 battery
which supports approximately 155 minutes of continuous recording, while an optional NPFV100 battery can record more than five hours of continuous video. The camcorder also
supports two types of memory cards – Memory Stick and SD cards – allowing videographers
more options in terms of storage capacity. With the Memory Stick PRO-HG Duo, users can
transfer their movies and photos up to 4 times faster than when using the Memory Stick PRO
Duo Mark2.
Customers who purchase the Handycam® NEX-VG10E will also be entitled to a free download
of Vegas Movie Studio HD Platinum 10, which lets them make post-production edits on their
videos, such as video compositing, colour correction and soundtrack creation.
Sony‟s new Handycam® NEX-VG10E will be available from mid September 2010 at the
suggested retail price of HK$15,980.
About Hong Kong Marketing Company
Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong
Limited, provides sales, marketing and after sales services for Sony‟s consumer electronics
products as well as broadcast and professional products in Hong Kong and Macau. For more
information on Sony‟s products and services, please visit its web site on
About make.believe
"make.believe" (make dot believe) is a Group-wide brand message that unites Sony's
communications initiatives across electronics, games, movies, music, mobile phones and
network services. "make.believe" symbolizes the spirit of Sony - the power of creativity, the
ability to turn ideas into reality and the belief that anything you can imagine, you can make real.
Specification Sheet for Sony Handycam® NEX-VG10E
Model Name
Gross Pixels
APS-C type (23.4x15.6mm) Exmor APS HD CMOS
sensor with RGB primary colour filters; 25P scanning
Approx. 14,600,000 pixels
Minimum Illumination
11 lux. ( 1/25 Shutter Speed / F3.5)
Image Sensor
Supplied Lens
Focal length (35mm equivalent)
Shutter Speed
White Balance
Recording Media
Recording Mode (AVCHD)
Still Photo Resolution (JPEG)
Audio Recording
LCD Monitor
Electronic Viewfinder
Dimensions (D x H x W)
Weight (approx.)
SEL18200 Sony E-mount E18-200mm F3.5-6.3 with inlens Optical SteadyShot Active Mode
11x (optical, ring)
Auto/Manual (ring)
Video mode: 32.4mm-360mm
Still photo mode: (3:2) 27mm-300mm /
(16:9) 32.4mm-360mm
1/4 - 1/4000 (video, manual control)
30 - 1/4000 (photo, manual control)
AWB / Daylight / Shade / Cloudy / Incandescent /
Fluorescent / Flash / C. Temp Filter / Custom
Memory Stick PRO Duo / Memory Stick PRO-HG Duo /
SD / SDHC / SDXC (Class 4 or higher)
FX (1920x1080i, 24Mbps)
FH (1920x1080i, 16Mbps)
HQ (1440x1080i, 9Mbps)
16:9 Mode; 4592x2576 (12M) /
3:2 Mode; 4592x3056 (14M)
Dolby Digital 2ch, via Quad Capsule Spatial Array
Stereo Microphone;
External microphone input jack
7.5cm / 3.0”-type, 921,600 dots (approx.)
Xtra Fine LCD with TruBlack technology
1.1cm / 0.43”-type, 1,440K dots (approx.)
Xtra Fine
330 min. continuous recording
(with the optional NP-FV100, FH mode)
-Accessory shoes
-HDMI OUT jack
-Stereo headphone jack
-External stereo mic input jack
-USB 2.0 (mini B / Hi-speed) jack
-DC IN jack
294 x 132 x 97 mm (inc. supplied lens and hood)
1.3Kg (with SEL18200 lens, lens hood, NP-FV70 battery
and Memory Stick PRO Duo)
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