View Full text - KitchenAid India

View Full text - KitchenAid India
KITCHENAID ANNOUNCES INDIA'S FIRST PROBAKER
Concludes Month Long Quest with a Grand Finale and Celebrity Chef Peachy Juban
NEW DELHI, April, 2015: KitchenAid, the world’s premium Kitchen Appliances
manufacturer concluded its grand finale for the quest of India’s first ProBaker in New
Delhi. The grand finale took place after a week long cake decoration training
designed for top 8 contestants from Mumbai, Bangalore, Kolkata and New Delhi.
The week long cake decoration training with Chef Peachy Juban consisted of an
introduction to Cake Decorating along with teaching of artistic techniques like
Fondant, Icing, Layering etc. Peachy Juban is one of the most dynamic and sought
after cake designers in the world. While her baking studio Shortcrust is a mecca of
sorts for wedding cakes in Phillipines, her signature creations such as the lantern
cakes have set the gold standard in cake decoration worldwide.
After the exciting week- long training, contestants participated in a special themed
finale ‘Haute Couture’, wherein each participant drew inspiration from popular Indian
fashion designers whose design style served to inspire their finale pieces. A sketch
showing the cake design and its correlation to the design inspiration was presented
by the competitor along with their cake. Top designers like Sabyasachi, Gauri &
Nainika, Abu Jani & Sandeep Khosla, Anjalee and Arjun Kapoor, Anamika Khanna,
Manish Arora, Rohit Bal and JJ Valaya served as design muse to contestants. The
participants were judged on originality, artistry, overall aesthetic appeal, technique,
execution and craftsmanship.
Home bakers Simmi Sareen, Shruti Muzumdar from Mumbai and Madhuri Aggarwal,
Reena Mendonsa and Diya Jojan from Bangalore, Nupur Kanudia, Agrima Mundra
and from New Delhi and Urvashi Shivnani from Kolkata participated in the grand
finale and week long training which was held at the world renowned Academy of
Pastry Arts, India. The jury consisted of Chef Peachy Juban, Chef Avijit Ghosh,
Corporate Pastry Chef, The Leela Palaces, Hotels and Resorts and Thomas
Blanchard, Corporate Chef for Dabon International.
The winner for the KitchenAid ProBaker is Nupur Kanudia from Gurgaon,
Home Baker and mother of two children. She started her home bakery business for
friends and family called Mocha Mania. She operates from home and has
no professional training, but her creativity led her to a nationwide victory. Her finale
three tier wedding cake was inspired by designer Rohit Bal's Mughal Collection.
About KitchenAid ProBaker:
KitchenAid has been delivering premium standards of quality, versatility, and
precision to the home kitchen for almost a century now and has everything you'll
want to stock in your baking armour. Providing oodles of culinary inspiration and
convenience to the passionate baker, this year KitchenAid decided to go on journey
to find one of India’s finest home-baker.
The search goes all across India, where KitchenAid chose top 50 participants from a
talented pool of entries submitted on the KitchenAid website. These 50 contestants
get a chance to use the iconic KitchenAid Stand Mixer in their homes before entering
the baking battlefield. The regional rounds are held in Mumbai, Bangalore and New
Delhi where the contestants will face a mystery box challenge judged by celebrated
chefs. 8 final contestants will then be chosen for week-long cake decoration training
with awarded Chef Peachy Juban. Peachy Juban is one of the most dynamic and
sought after cake designers in the world. While her baking studio Shortcrust, is a
mecca of sorts for wedding cakes in Phillipines, her signature creations such as the
lantern cakes have set the gold standard in cake decoration worldwide. In the end,
the home bakers will face-off in a grand finale at the capital and one of them will be
chosen as the first KitchenAid ProBaker with a handsome reward of goodies worth
Rs. 2 Lacs. There is a lot at stake, nationwide spotlight, amazing prizes to be won at
every quest, and the opportunity to be the next baking legend.
About KitchenAid Stand Mixer:
KitchenAid iconic Stand Mixer has set the standard for reliability, flawless
performance and ageless design. The design of the stand mixer has been perfected
over time and not been changed in the last 50 years. It has a 59-Point Planetary
Mixing Action, which means 59 touch points per rotation around the bowl for
thorough ingredient incorporation. The beater, dough hook or wire whip rotates
around the bowl, giving incredible bowl coverage for comprehensive mixing. The
secret to the KitchenAid Stand Mixer's long-lived reputation is also its limitless
versatility. Dozens of optional attachments and accessories allow doing everything
from slicing vegetables and rolling fresh pasta to juicing fruit and grinding meat for
homemade sausages. KitchenAid Stand Mixer is available in a range of colours
which includes Raspberry Ice, Candy Apple, Empire Red, Tangerine, Onyx Black,
Sugar Pearl and others. Its performance and high aesthetic appeal have made the
KitchenAid Stand Mixer a top bridal registry item in the USA and also the first choice
for *chefs across the world.
Prices start from INR 39,990 (inclusive of taxes). The price includes the stand mixer
with a stainless steel bowl, a dough hook, beater, wire whip and pouring shield. All
other attachments can be purchased separately.
* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance
brand chosen most often by members of the International Association of Culinary
Professionals
About KitchenAid India:
Since the introduction of its legendary stand mixer in 1919, KitchenAid has built on
the legacy of these icons to create a complete line of products designed for cooks.
Today, the KitchenAid brand offers virtually every essential for the well-equipped
kitchen with a collection that includes everything from countertop appliances to
cookware, sturdy bakeware or even innovative kitchen tools. All KitchenAid
appliances are synonymous with fine craftsmanship, durability, the finest materials,
robustness and painstaking attention to detail. It came into being in 1919 and was
acquired by Whirlpool Corporation in 1986. The brand launched in India in October,
2013 and nourishing India’s culinary passion ever since. To know more about
KitchenAid India and our recent campaign on KitchenAid ProBaker,
visit http://www.kitchenaidindia.com/ or join us
at https://www.facebook.com/KitchenAidIndia and https://twitter.com/KitchenAidIND.
For more information or media related queries, contact:
Saanya Rallan
PR Consultant, KitchenAid India,
rallan.saanya@gmail.com, 9873936351
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